ITV

Tag: Steve Priya

  • Mamaearth unveils new mosquito repellent campaign with Shilpa Shetty

    Mamaearth unveils new mosquito repellent campaign with Shilpa Shetty

    MUMBAI: Mamaearth, has launched a new campaign for its mosquito repellents, featuring cinema actress and brand ambassador Shilpa Shetty Kundra. The campaign underscores the importance of natural, toxin-free protection for children against mosquitoes, a major concern for parents.

    The campaign film, conceptualised by Steve Priya, captures a touching moment between a mother and child, portraying the everyday struggle of safeguarding little ones from mosquito bites. Showcasing Mamaearth’s mosquito repellent range, enriched with citronella oil, eucalyptus oil, and peppermint oil, the film highlights its 12-hour protection—a must-have for parents prioritising their child’s well-being.

    Shilpa, sharing her thoughts on the campaign, said, “As a mother, my children’s well-being is always my biggest priority. I have always been cautious about the products I use, ensuring they are free from harmful chemicals and completely safe. Mosquito bites are a constant worry, and it’s reassuring to have a natural, toxin-free solution like Mamaearth’s mosquito repellents. This campaign is close to my heart because it empowers parents with a safe and effective way to protect their little ones while allowing them to explore the world worry-free.”

    Honasa Consumer Ltd. EVP & chief marketing officer Anuja Mishra, added, “At Mamaearth, we recognise that mosquito protection is a major concern for parents, as it directly impacts their child’s health and well-being. With our mosquito repellent patches, we are not just offering a product but solving a larger problem by providing parents with a quick, easy, safe, and effective solution they can trust. Formulated with natural ingredients, our repellents ensure long-lasting protection while being gentle on delicate skin. Through this campaign, we aim to reinforce our commitment to baby-safe care by not only offering toxin-free products but also raising awareness about the importance of choosing natural solutions. Partnering with Shilpa, a mother who shares our philosophy, allows us to authentically connect with parents and empower them with a reliable way to protect their little ones.”

    Steve Priya chief creative officer Priya Pardiwalla commented, “Every evening, parents witness a familiar scene – children by the door, shoes on, eyes sparkling, hearts racing to run out and play. But outside, something else is waiting too. Mosquitoes. This quiet tug-of-war between joy and worry sparked the heart of our film. Because no parent should have to choose between protection and peace of mind. With Mamaearth mosquito repellents, parents have a way to guard playtime with 12-hour protection, made from nature, free from toxins. So children don’t have to wait to be children. Not even for a moment.” 
     

  • The Sleep Co scores big with Mumbai Indians partnership

    The Sleep Co scores big with Mumbai Indians partnership

    MUMBAI: In a knockout collaboration that’s set to change the game, The Sleep Co  (TSC) has been named the Official Comfort Partner for Mumbai Indians’ IPL 2025 campaign, bringing a  nice twist to athletic performance.
    The brand’s latest campaign “Jam ke soyenge, tabhi toh jam ke dhoyenge” (loosely translated: “Sleep hard to play harder”), isn’t just another marketing gimmick.

    A recent survey revealed that 86 per cent of athletes swear by pre-match naps, believing they’re the secret sauce to peak performance. Further, studies suggest that quality sleep plays a vital role in physical and mental well-being and increased cognitive flexibility. 

    Through this association, TSC wants to bring to the fore the role of peaceful sleep in achieving success in everyday life. Sleeping well prior to the night of a big day is what fuels present-moment awareness and confidence, leading to victory and the making of legends. 

    TSC co-founder Priyanka Salot quipped, “Mumbai Indians is one of the favourite teams among cricket fans. Associating with a team that inspires millions with its winning spirit, solidifies our position as a performance-driven comfort brand. For cricketers and athletes who always stay in the canopy of fitness, ultimate recovery starts with resting and sleeping well. Through this campaign, we want to communicate to the people that striking a right balance between effort and recovery leads to assured success.”

    The partnership aims to spotlight the often-overlooked MVP (most valuable player) of athletic prowess: quality shut-eye.

    ” As India’s most beloved sport, cricket serves as the perfect platform to bring people’s attention to the often-overlooked role of quality sleep in life,” said TSC chief marketing officer Ripal Chopda. “Rest and recovery aren’t just important to perform well on a cricket field, they are important for every individual – be it in sports, work or life. We aim to inspire people to take their health seriously and prioritise peaceful sleep which can boost their overall productivity and efficiency.” 

    The brand has launched an exclusive digital film featuring an anthem that’s part battle cry, part lullaby. 

    Steve Priya  chief creative officer Priya Pardiwalla noted: “Most IPL films are all about high energy, high action, and high intensity. But what if fans saw their favourite cricketers in a way they’ve never seen before – fast asleep. Our goal was to carve out a distinct tone and voice, ensuring both the brand and category stood out in the noise, despite the challenges. More importantly, we wanted to remind audiences of a simple yet powerful truth: peaceful sleep has the power to elevate performance, sharpening both what you do and how well you do it.”

    Fans can now splurge on exclusive Mumbai Indians merchandise, from mattresses to ergonomic chairs that’ll make working from home feel like a winning streak.

    Who knew sleep could be the ultimate game-changer? 

    The Sleep Co, that’s who.
     

    Watch the campaign here: 

     

  • The Sleep Company unveils new campaign ft Sima Taparia

    The Sleep Company unveils new campaign ft Sima Taparia

    Mumbai: The Sleep Company’s latest campaign features Indian matchmaker, Sima Taparia, bringing a fun twist to finding the right mattress. In the campaign, Sima Aunty matches couples not just with life partners, but with their ideal mattresses, highlighting the importance of comfort and trust in both relationships.

    Titled ‘Peaceful Sleep Mubarakh Ho!’, the digital campaign opens with a matchmaking session with a young couple and their families, discussing their requirements for a perfect match. The scene shifts to The Sleep Company’s showroom, where Sima Aunty assures the couple that while finding the perfect partner may be uncertain, their SmartGrid mattress comes with a 10-year warranty and a 100-night free trial, offering guaranteed comfort.

    The campaign presents the idea that finding lasting comfort, like finding the right partner, doesn’t have to be complicated. The SmartGrid mattress, offering a balance of firmness and softness, is positioned as the perfect choice for couples starting new journeys.

    The Sleep Company co-founder Priyanka Salot said, “At The Sleep Company, we have always ensured to create comfortable experiences for consumers, which supports them in every phase of life. Our SmartGrid mattresses are designed to offer unmatched comfort – essential to enhancing the sleep quality of people as well as overall well-being. An ideal choice this wedding season, The Sleep Company mattresses also make for a thoughtful gift for couples starting their journey together. Our new campaign with Sima Taparia highlights the importance of finding a perfect mattress just like finding an ideal partner in life. The campaign takes the idea of matchmaking to a completely new level and emphasizes how we prioritize quality and long-term satisfaction for our consumers.”

    Steve Priya’s CCO Priya Pardiwalla said, “Over three seasons of her show, Sima aunty thought she’s heard all kinds of unrealistic demands and expectations for a prospective partner. Not really. In what looks like a scene from her show, we wanted to communicate that unlike most things in life, The Sleep Company mattress comes with the assurance of a 10-year warranty and 100 nights trial.”

    Taparia said, “The two key pillars of a successful relationship are comfort and having each other’s support. Similarly, a good mattress is the one that provides comfort and necessary support to the body. TSC’s SmartGrid mattress averts pressure accumulation and provides comfort, making it an ideal match for anyone seeking quality sleep. Given the commonality between a good relationship and a good mattress, I am thrilled to join hands with The Sleep Company and add a little matchmaking magic to its wedding campaign.”

  • The Sleep Company’s latest #UpgradeToSmartBed campaign

    The Sleep Company’s latest #UpgradeToSmartBed campaign

    Mumbai: Ever imagined a bedtime experience that transports you beyond the confines of your ordinary sleep, making you feel weightless with absolutely no gravity? The Sleep Company, India’s leading comfort-tech brand, makes this dream a reality with its Smart Recliner bed. In its newly launched digital campaign #UpgradeToSmartBed featuring Indian actor Jim Sarbh, the company shares the benefits of upgrading to a smart bed.    

    Conceptualised by Steve Priya, the theme of the campaign is to create awareness about the innovative technology of the Smart Recliner Bed. The ad unfolds an intriguing conversation between Jim Sarbh and his on-screen partner alongside a guest couple at their home at the sight of a floating astronaut in a sci-fi movie. The guest couple marvels at the concept of Zero Gravity, Jim Sarbh and his on-screen partner exclaim that it feels out of the world as they experience it everyday in their smart recliner bed.

    Their expressions speak volumes on how they get transcended into heaven physically and mentally every night with Smart Recliner Bed. Then they introduce the guest couple to The Sleep Company’s Smart Recliner Bed and its unique features like Zero-gravity mode developed by NASA, massage mode and TV mode. To which the awestruck couple say ‘it is better than going to a theatre’, and nothing in very long has sounded more honest.

    The Sleep Company co-founder Priyanka Salot, “When we first launched The Sleep Company in 2019, SmartGRID Technology revolutionized the Sleep Tech industry and we have not stopped ever since. With our head high, we feel rest assured about our Smart Recliner Beds and its ground-breaking innovation. It is out-of-the-ordinary in every way that allows people to use their beds for multiple purposes like to get a massage, recline or get theatre experience at home along with health benefits like prevention of acid reflux. We are here to disrupt the sleep and comfort tech industry and our Smart Recliner Bed is a testament to our commitment of creating most ingenious products and taking this industry to a whole new level.’’

    Commenting on the campaign, The Sleep Company’s CMO Ripal Chopda stated, “The thought of this campaign stems from the fact that everyone deserves a relaxing bedtime routine after the hectic pace of everyday life. Our Smart Recliner Bed is a unique blend of innovation, comfort, and luxury and we want to encourage our audiences to upgrade to a smart bed. Through the Smart Recliner Bed, we want to provide our consumers with an unparalleled sleeping experience accompanied by a range of customized preset modes.”

    The zero gravity mode of the bed, a NASA-approved sleeping position scientifically designed to put less pressure on the spine offers luxury and enhances comfort when sleeping. The bed helps people escape from the stresses of daily life with its massage mode. Besides, it is designed in a way that individuals can also indulge in entertainment through the TV mode.

    The digital campaign has been launched on YouTube and Instagram handle of The Sleep Company.

  • Wunderman Thompson launches Kotak Life’s #PooraPlan

    Wunderman Thompson launches Kotak Life’s #PooraPlan

    MUMBAI: Kotak Mahindra Life Insurance Company Ltd (Kotak Life) today has announced the launch of its new digital campaign, which highlights the importance of a ‘complete’ life insurance plan. Conceptualized and executed by Wunderman Thompson, Kotak Life’s #PooraPlan featuring Bollywood actor Vinay Pathak, provides complete family protection that not only covers life but also critical illnesses and disabilities of the insured. 

    Subhasis Ghosh, Head – Marketing & Group Insurance, Kotak Mahindra Life Insurance Company Ltd, said, "Life insurance is usually purchased with the intent of saving tax and helping family tide over any unpredictable occurrence of death. But what happens in case of a serious illness or disability? It makes the purchased policy cover incomplete. Kotak Life’s #PooraPlan completes the incomplete by going beyond the conventional coverage and providing added benefits that cover disabilities and critical illness.”

    “#PooraPlan aims at educating people and creating awareness about full coverage vis-à-vis traditional incomplete coverage. Our TG are adults who are 25 years and above, with increased focus on people between the age group of 30 to 45 years. Bollywood actor Vinay Pathak helps capture a serious topic in a light-hearted yet impactful manner urging viewers to be prepared for any tough situation”, added Subhasis Ghosh.

    Steve Priya, Executive Creative Director at Wunderman Thompson, elaborated on the ad film, "Until now, Life insurance as we know it is actually 'After Life' insurance. The category is built on taking care of your loved ones, after you're gone. Death however, is just one of the outcomes. But what happens if you’re critically ill or suffer an accident that leaves you disabled. A tough conversation but one that was necessary. We decided to shake up the category and call any insurance plan that doesn't cover every eventuality as 'Aadha Insurance'. Subbu (Vinay Pathak) makes a comeback in a series of logical, practical yet lighthearted commercials and propagates the need for a complete or rather #PooraPlan from Kotak Life Insurance.”

  • Kotak Life Launches Digital Campaign Highlighting the Importance of ‘Complete’ Life Insurance

    Kotak Life Launches Digital Campaign Highlighting the Importance of ‘Complete’ Life Insurance

    Mumbai: Kotak Mahindra Life Insurance Company Ltd (Kotak Life) today announced the launch of their new digital campaign, which highlights the importance of a ‘complete’ life insurance plan. Kotak Life’s #PooraPlan provides complete family protection that not only covers Life but also Critical Illnesses & Disabilities of the insured.

    Subhasis Ghosh, Head – Marketing & Group Insurance, Kotak Mahindra Life Insurance Company Ltd, said, “Life insurance is usually purchased with the intent of saving tax and helping family tide over any unpredictable occurrence of death. But what happens in case of a serious illness or disability? It makes the purchased policy cover incomplete. Kotak Life’s #PooraPlan completes the incomplete by going beyond the conventional coverage and providing added benefits that cover disabilities and critical illness.

    “#PooraPlan aims at educating people and creating awareness about full coverage vis-à-vis traditional incomplete coverage. Our TG are adults who are 25 years and above, with increased focus on people between the age group of 30 to 45 years. Bollywood actor Vinay Pathak helps capture a serious topic in a light-hearted yet impactful manner urging viewers to be prepared for any tough situation”, added Subhasis Ghosh.

    The campaign is conceptualized and executed by creative agency Wunderman Thompson. Steve Priya, Executive Creative Director at Wunderman Thompson, elaborated on the ad film, “Until now, Life insurance as we know it is actually ‘After Life’ insurance. The category is built on taking care of your loved ones, after you’re gone. Death however, is just one of the outcomes. But what happens if you’re critically ill or suffer an accident that leaves you disabled. A tough conversation but one that was necessary. We decided to shake up the category and call any insurance plan that doesn’t cover every eventuality as ‘Aadha Insurance’. Subbu (Vinay Pathak) makes a comeback in a series of logical, practical yet lighthearted commercials and propagates the need for a complete or rather #PooraPlan from Kotak Life Insurance”.

    Click below to view the ad film