ITV

Tag: Steve Hasker

  • BARC India & TAM collaborate to supply raw data; form new company

    MUMBAI: Indian television ratings monitoring agencies BARC India and TAM India have joined hands to form a new meter management company.

     

    The new company will run meter operations and supply raw data to BARC India. Meters will be deployed based on BARC’s sample design and the ratings will be computed and disseminated through BARC India’s software. This ratings data will be the sole trading currency for the country, giving advertisers, broadcasters and agencies accurate and quality measurement.

     

    The meter company will have the meter assets and panel management operations of the present BARC India and TAM India panels, which will be jointly owned by BARC India, Nielsen and Kantar with management control resting with BARC India.

     

    To start with, the company will have 34,000 meters covering all of India, and will supply raw data to BARC, which will use its own statistical processes and sampling design. The details of the formation and roll out of this new company will be shared in the coming weeks.

     

    TAM India will continue to provide its non-TV ratings services to the market, notably AdEx – Advertising Expenditure for TV, Print, Radio, RAM – Radio Audience Measurement, Eikona – PR Audit, TAM Sports Measurement and S-Group Consulting. 

     

    BARC India chairman Punit Goenka said, “This partnership is a big step forward and in this era of cooperation, we welcome this move forward as a joint industry body. The technology and methodological prowess of BARC, combined with the extra meters and the field force will definitely help the industry progress.”

     

    “This new venture represents our organization’s commitment to providing precise and stable data around the world, and draws strengths from both BARC India and TAM India. We look forward to the great coverage and representation this new partnership will deliver,” added Nielsen global president Steve Hasker. 

     

    Kantar CEO Eric Salama said, “We are happy to cooperate with BARC India to be able to provide clarity and a large single sample for the industry and to keep India as a key market for us.”  

  • Nielsen launches solution to measure advertising on apps

    Nielsen launches solution to measure advertising on apps

    MUMBAI: Nielsen, a global provider of information and insights into what consumers watch and buy, has launched a solution Nielsen Mobile Brand Effect that measures the resonance of brand advertising within mobile apps.

    Nielsen Mobile Brand Effect debuts amid continued adoption of the mobile app environment by both consumers and advertisers. In the past year, the number of U.S. consumers using mobile apps nearly doubled to 101.8 million and mobile advertising spending is now estimated at $4 billion annually.

    Available immediately in the United States, Nielsen Mobile Brand Effect is the latest addition to the Nielsen Brand Effect product suite, which already measures ad resonance across TV and computer browsers.

    Building upon the technologies and best practices utilized for measuring ad resonance in online display and video ads, Nielsen Mobile Brand Effect captures consumer sentiment through an in-app survey and delivers performance against the primary marketing objective of the campaign using classic brand lift metrics such as awareness, attitude, favorability and purchase intent. The solution works across mobile operating systems, including Apple iOS and Android.

    As with Nielsen Online Brand Effect, the mobile in-app resonance solution is built around a real-time, collaborative model that allows everyone with a stake in the campaign to measure and optimize performance in-flight. The results, in total and by app, segment, lifetime performance, creative and frequency, are displayed in a web-based dashboard in real-time. In addition, the scalable nature of the solution means that a larger portion of a marketer’s ad spend can be measured and optimized.

    “Mobile is a consumer’s best friend: a companion, helper, teacher, entertainer. It’s no wonder time spent on mobile continues to grow as options like apps expand and enhance the user experience,” said Nielsen President, Global Product Leadership Steve Hasker. “As more marketers tap this evolving medium, we’re excited that Nielsen Mobile Brand Effect will be there to help them understand how their ads resonate on mobile and across platforms.”

    The launch of Nielsen Mobile Brand Effect is the latest development in Nielsen’s strategy to deliver end-to-end solutions that measure the reach, resonance and reaction to ads across platforms and around the globe. Nielsen’s TV and online Brand Effect solutions are available in the U.S. and in select markets internationally.