ITV

Tag: Steve Askew

  • KBC’s 15 years: A dash of nostalgia

    KBC’s 15 years: A dash of nostalgia

    MUMBAI: 3 July, 2000 is a date Indian television industry folks will not forget. It was on this day that a new show hit TV screens on a channel called Star Plus which was a straggler in the Hindi general entertainment channel (GEC) sweepstakes.

     

    It was hosted by an ageing actor who was a superstar a decade before.  Amitabh Bachchan on the Indian adaptation of Who Wants to be a Millionaire? Kaun Banega Crorepati? caught Indian TV viewers’ imagination.

     

    Television had in the past experimented with film talent hosting or acting or directing shows. In the eighties, Ramesh Sippy, BR Chopra and Ramanand Sagar had managed to get the Indian TV audiences riveted in front of their TV sets with their ensemble consisting of film actors and some newbies. And it had worked – worked incredibly well.

     

    But Mr Bachchan was not at his peak.  He had begun his fall down the cliff. The buzz was that his star was on the descendant, his health had failed him and his business ventures had capsized, he had defaulted on payments and loans and he owed a lot to people.

     

    Hence, no one really expected Mr Bachchan and the new show to work. Excepting two executives: Sameer Nair, who was then programming head at Star and Steve Askew, his senior colleage out of Star Asia, HongKong. And Peter Mukerjea who headed Star India then. He had replaced the flamboyant former government bureaucrat Rathikant Basu.

     

    Packaged intelligently with Kaun Banega Crorepati were two other shows: Kyyunkii Saas Bhi Kabhi Bahu Thi and Kahaani Ghar Ghar Ki. Both talked about families and values of a bygone era, yet they seemed very contemporary because probably they were. And these three powered Star Plus very soon to the number one spot in the GEC space, polevaulting over the well entrenched Zee TV, Sony and Doordarshan.

     

    It was a spot it held on to for almost seven years, earning for News Corp billions of dollars, and becoming the brilliant stone of its Asian crown.

     

    Today, the network is headed by Uday Shankar who has expanded it into the regional space, niche content, sports, OTT services. It still leads the Indian market as probably the most valued Indian entertainment company. Some may argue that it’s Zee which is at the top, but that’s an argument that no one will possibly win.

     

    On 3 July, however, who were associated with the channel and the show at that time got nostalgic on social media.

     

    It began with a post by the then Star entertainment channel programming head Steve Askew: “15 years today since the beginning of the Indian Television revolution for STAR Plus! Thanks to Big Synergy, Balaji and of course Sameer Nair.”

     

    Sameer in turn went on to thank Big B and a host of others from Star associated with the show at that time.  Big Synergy promoter Siddhartha Basu then raised a toast stating: “Here’s to the crystal anniversary of the show that brought in the millenium, and everybody who was part of making it happen, cheers !”

     

    Star Plus marketing executive Mubina Ansari then posted a comment on her Facebook page which attracted several comments like bees to a honeypot.

     

    Said she:  “I will never forget 3.7.00. Rains like never before and a 1000 promoters on the streets of Mumbai asking people to tune in to KBC.”

     

    To which another Star Plus marketing had Vidyuth Bhandary (currently with Fremantle India) responded: “Yep !! How 15 years have passed !! I still remember behaving like a typical client with Roshan Abbas and Karan Chettri, as I was overlooking the Delhi onground promotions on 3rd July 2000 !! That was a mammoth operations and nothing has come close to it even today !!!”

     

    Remembering the old times Roshan Abbas who ran an event agency then added: “Oh I remember ! With Siddharth Roy Kapur (currently CEO UTV-Disney) in Lucknow, Vidyuth Bhandary Mubina Ansari all manning the streets ! And then came the biggest revolution in TV and Star Plus.”

     

    Sumantra ‘Sumo” Dutta (currently based in Dubai with a telecom company) who headed sales at that time piped in  “Seriously fun times. Game changing times. High risks too.”

     

    “Everything was planned up to the last detail,” revealed Samson Jesudas (in the distribution of Star India then). “Be it programming, marketing, distribution, advertising, branding, etc etc. I have yet to see a launch like this… No wonder today, if one picks up any channel, advertising firm, agencies, MSO, etc, one will find a ex Star guy/girl working for them. Amazing experience.”

     

    Jesudas also elaborated the role that distribution played in making the show visible to Indian viewers. He remarked in his response to Mubina: “Guys u forgetting the distribution team who ensured that Star Plus runs in prime band in all cable networks. I remember that we bought all cable guys under one roof on 3.7.00, so that there’s no sabotage and blackout of Star Plus and even if there’s one, we have the cable owner in front of us to rectify the same.”

     

    He finally ended by saying it was “teamwork” which made it happen.

     

    KBC, ran for only three seasons on Star Plus (2000-2001, 2005-2006 and 2007) but it helped chart a new course for Murdoch’s Indian entertainment venture. It moved to Sony in 2010 and has run for five seasons (2010, 2011, 2012, 2013, and 2014).  The format has undergone a metamorphosis with more reality elements being added. Hopefully, its sixth season will do the trick for Sony.

  • Steve Askew exits Star, Laureen Ong appointed COO

    Steve Askew exits Star, Laureen Ong appointed COO

    MUMBAI: Confirming news that has been doing the rounds for a while now, Star has announced that its long serving COO Steve Askew has resigned from the company. Replacing Askew as chief operating officer is Laureen Ong, whose appointment is effective June.

    A company release issued today cites the reasons for Askew’s departure as personal.

    Star chief operating officer Laureen Ong

    Ong joins Star from National Geographic Channel where she was the founding president of the network, having spearheaded the 2001 launch of NGC.

    Prior to launching National Geographic Channel, Ong served for two years as vice president and general manager of WTTG-TV in Washington where she was the first Asian-American woman to lead a top 10 market affiliate. Ong also helped launch SportsVision in Chicago, where she served for seven years eventually becoming executive producer and VP broadcasting for the World Series-winning Chicago White Sox baseball team (in which she continues to hold an ownership stake).

    Speaking about Askew’s exit Star CEO Paul Aiello said, “Steve has been with Star for over 10 years and has played a key leadership role in virtually every aspect of our operations. He has been an instrumental force in shaping the company and growing it from a relatively small broadcaster into the industry leader it is today. We thank Steve for his tremendous contributions and wish him all the best in his future endeavors.”

  • James Murdoch taking more hands on role at Star?

    James Murdoch taking more hands on role at Star?

    Truth will out. After months of rumour and speculation, the pieces of the puzzle as to what exactly has been going on behind the scenes at Rupert Murdoch’s Asian arm are falling in place (or so we believe).

     

    Conversations Indiantelevision.com has had with industry executives in India and Hong Kong aver that the countdown to yesterday’s announcement of Star CEO Michelle Guthrie’s departure had been set in motion months before. The first inklings of that came with the creation last March of a new executive structure within Star wherein Steve Askew was named president of Star Entertainment in addition to COO of Star; and the appointment less than a month later, of Paul Aiello as president of Star.

    Aiello’s was a newly created role that put him in charge of developing strategic and business directions for the pan Asian broadcaster while overseeing corporate functions including business development, strategy and implementation, Star Ventures, government affairs and corporate communications.

     

    Similarly, the schism that has riven Star India these past months also directly links back to events of March 2006 and the shake up in the Indian operations wherein two units were created – Star Group and Star Entertainment – with Peter Mukerjea made CEO of Star Group India and Sameer Nair promoted from COO Star India to CEO of Star Entertainment India. More on that later though.

     

    Back in Hong Kong, meanwhile, the next significant appointment was in September of David Butorac as president, Platforms. That announcement marked the return to the News Corp fold of a BSkyB veteran who was then COO of Malaysia’s Astro DTH operator.

     

    All these moves are said to have been orchestrated out of London by BSkyB CEO and now looking ever more likely heir to the Murdoch legacy, James Murdoch. That James would have a personal interest in the affairs of Star is not surprising since his three-year stint as chairman and CEO of Star marked his coming of age as an entrepreneur.

     

    When James joined Star in May 2000, Star was losing ?100 million a year. When he handed over charge to Guthrie in November 2003 Star’s India operations were extremely profitable and China was beginning to show profitability. Guthrie’s mandate was to drive the company further into these markets and steer it into DTH, and pure pay TV plays with higher subscription revenues.

     

    In both China (due to political reasons as much as anything) and India (the cycle of change?) there has been a deceleration but that doesn’t really tell the story. One could argue that it is also down to the advantages of being an owner but there is no getting away from the fact that during James’ reign there was clarity and simplicity in both executive chains of command as well as corporate structure and direction.

     

    To say that the executive command structure at Star today is convoluted would be putting it kindly. And nothing exemplifies this better than the India operations where there is a strategic/corporate CEO in Mukerjea, an operational CEO in Nair, and a president in Paritosh Joshi responsible for managing revenues. And there soon may even be a COO if reports of a move to India of long time Star Hong Kong hand Sanjay Das pan out as true. We’re surprised that the name of long-time Star loyalist and former India business development head Jagdish Kumar has not cropped up anywhere in the speculations.

     

    According to our reading of the events of the past few months, James has been preparing the ground for a return to the lean, mean management style that was in place earlier and this could more than likely see more executive churn right through the Star system. At the top of that list of potential near term departures is Askew, currently on four months’ sick leave.

     

    A possible offshoot of this could be that James will sooner rather than later have a far more role in running the affairs of Star, maybe take on a designation of chairman of Star or some such.direct

     

    And truth is that Star really means India, the rest of it being not much more than feeder operations. So James will perforce have to send out a clear message there. The present neither here nor there two-CEO proposition has proved an unmitigated disaster.

     

    If the head honchos at Star were convinced that Nair was the man to lead it into the new and uncertain digital future then they should have gone with him and let him do his job. The presence of a shadow CEO (Mukerjea) was a huge disservice to Nair and even more so to Mukerjea, who had helmed the fortunes of Star India in its period of greatest dominance.

     

    POSTSCRIPT: The reasons for Nair’s deciding to quit (informed sources say he put in his papers on 28 December) remain shrouded in mystery because his is after all the most high profile media chief executive’s job in the country (shadow CEO notwithstanding). If anyone could be said to have had reasons to quit it was Mukerjea, and by current reckonings, both have resigned. So there is certainly some serious damage control that newly inducted CEO Aiello has to deal with when he arrives in India on Monday.

  • Paul Aiello appointed Star Group president

    Paul Aiello appointed Star Group president

    MUMBAI: Star Group has announced the appointment of Paul Aiello as its president. Aiello will report to Star Group CEO Michelle Guthrie.

    In this newly created role, Aiello will be responsible for developing strategic and business directions for the company while overseeing corporate functions including business development, strategy and implementation, Star ventures, government affairs and corporate communications, according to an official release.

    Commenting on Aiello’s appointment, Guthrie said, “As Star continues to expand its operations and look towards diversified growth opportunities in Asia, the need for an experienced and gifted executive with Paul’s background became apparent. Together with Steve Askew who oversees our operations across the region, we now have in place a highly formidable team to lead the company into its next phase of robust development.”

    Aiello, 41, joins Star from Morgan Stanley where he worked for more than nine years. He joined the company as VP in 1997 and subsequently advanced his career to executive director, mergers and acquisitions of Asia Pacific; COO of Asia Pacific investment banking and finally, MD and head of telecom, media and technology group, Asia Pacific in 2000.

    He holds a Ph.D in Economics from the University of Cambridge and a B.A. in Economics and International Relations from the University of Notre Dame, Indiana.