MUMBAI: Digital-first integrated marketing company Gozoop has won the integrated marketing mandate for SterloMax, following a multi-agency pitch.
SterloMax, a WHO-recommended hand-rub disinfectant and sanitizer, is the worldwide gold standard for hygienic hand disinfection. The SterloMax brand of products is alcohol-based and is proven to achieve excellent bactericidal and virucidal activity for everyday health, protection and hygiene.
As part of the mandate, Gozoop will be responsible for building and reinforcing the brand’s digital presence and creating new, out-of-the-box communication strategies to strengthen brand awareness. Key responsibilities include search engine optimization, online reputation management and influencer outreach.
SterloMax senior manager corporate communication Angad Ahluwalia said, “In the new world that will arise post the pandemic, health and safety are going to be the key pillars of society. As custodians helping provide safety to consumers, it was imperative we disseminate our message in an effective manner. We are happy to have Gozoop on board to help us help you.”