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Tag: Stellaro Brands

  • Rangita’s spring-summer 2024 campaign is an ode to timeless friendships

    Rangita’s spring-summer 2024 campaign is an ode to timeless friendships

    Mumbai: Embracing the vibrant spirit of the season and the enduring beauty of female camaraderie, Rangita by Stellaro Brands, a D2C Indian fashion label, proudly unveils its latest campaign on the spring-summer collection. This campaign encapsulates the essence of Indian femininity and celebrates the joy of women in the outdoors as spring blooms anew.

    Crafted in-house, the campaign video exudes a natural authenticity, portraying Indian women embracing their unique styles with confidence amidst shared experiences. It beautifully captures the colourful individuality of Indian women and the timeless bonds of friendship rooted in mutual support, shared interests, and cultural nostalgia.

    Set against the backdrop of a sun-kissed beachside retreat, the video showcases a diverse group of young female friends revelling in the beauty of nature, freely expressing their femininity.

    Speaking on the campaign launch, Stellaro Brands senior director – marketing Shivanee Dutt remarked, “Our Spring-Summer campaign celebrates the comfort of embracing one’s individuality and the beauty and joy of enduring bonds. The campaign invites every Indian woman to bask in her unique style this summer with Rangita.”

    With its vibrant Spring-Summer collection, Rangita offers contemporary ethnic wear tailored for the modern Bhartiya woman. The collection blends fresh colours, innovative designs, and wearable comfort at affordable prices. It caters to those seeking unique styles and breezy designs for everyday wear and special occasions alike.

    The campaign is gaining momentum across digital platforms such as Instagram, Facebook, and YouTube, bolstered by influencer partnerships. Conceptualised and produced in-house, the video’s creative direction and photography were expertly executed by Saswata Ghosh, with lyrics by Prankur Chaturvedi, vocals by Arushi Tiwary, and music composed by Sunjoy Bose.

    Rangita remains steadfast in its commitment to catering to diverse tastes and preferences, seamlessly blending style and versatility for both daily wear and special occasions. Through its offerings, it endeavours to provide Indian women with a sense of freshness, beauty, and joy in their everyday ethnic attire.

  • Rangita’s ‘Tum Hi Ho’ campaign celebrates Indian Women’s unique individuality

    Rangita’s ‘Tum Hi Ho’ campaign celebrates Indian Women’s unique individuality

    Mumbai: D2C Indian fashion label Rangita by Stellaro Brands has introduced its latest festive campaign, ‘Tum Hi Ho Rangita,’ to honour and celebrate the distinctive individuality of Indian women. The campaign is a vibrant reflection of Rangita’s deep-seated commitment to celebrating the joy and individuality of women and the strong bond they share. Crafted in-house, the video showcases a group of diverse friends coming together to revel in their individual styles, personalities, and expressions.

    The soulful anthem ‘Tum Hi Ho Rangita’ not only pays homage to the strength of female friendships but also embodies the self-assured radiance that emanates from within and the transformative power of Indian fashion.

    The campaign’s genesis lies in Rangita’s celebration of women’s happiness, vibrant individuality, and their mutual support and friendship. The video encapsulates the comfort of female companionship, the warmth of shared camaraderie, the freedom of expression, and a celebration of feminine beauty. Each character in the video embodies unique qualities, and collectively, they represent confident women who stand by each other through life’s highs and lows.

    Commenting on the campaign launch, Soumyadip Chatterjee, director of marketing Said “Tum Hi Ho Rangita” serves as a heartfelt tribute to the bonds that connect us all and the joy of embracing one’s individuality. We are dedicated to empowering women to look and feel confident in their own style, all while making stylish Indian fashion affordable for everyone.

    The campaign is currently gaining traction on various digital platforms such as YouTube, Instagram, and Facebook, and music is also available on Apple Music, Itunes, Gaana, Spotify, JioSaavn, Amazon Music, Wynk, and more. Additionally, the newly launched Rangita Festive Collection can be found on e-commerce platforms like Amazon, AJIO, Flipkart, Myntra, Tata Cliq, and others.

    The brand’s marketing and promotion strategy involves an extensive digital campaign on platforms such as Instagram, Facebook, and YouTube, along with collaborations with influencers. Rangita’s personality revolves around being the epitome of stylish Indian wear for women.

    The video was conceptualised and produced in-house, with creative direction and photography by Saswata Ghosh, lyrics by Prankur Chaturvedi, vocals by Mohit Mishra, and music composed by Sunjoy Bose. The campaign resonates with the insight that Indian women desire to feel desired and dignified through their fashion choices.