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Tag: Steel

  • Neo HBM ropes in Saif Ali Khan as brand ambassador

    Neo HBM ropes in Saif Ali Khan as brand ambassador

    Mumbai: Neo HBM on Monday roped in Saif Ali Khan as its brand ambassador. As a part of this partnership, the actor will promote HBM Gold Cement and Steel in India. He will also appear in multi-media campaigns for the brand and raise awareness through direct consumer outreach, the brand said.

    Neo HBM aims to create the best combination of cost and quality to meet customer requirements. In its first phase, HBM Gold Cement and Steel is entering the Indian market through its vast network of sales promoters, stockists, and districts in Western Uttar Pradesh, Uttarakhand, Delhi, and Haryana, and soon it’s planning to enter Eastern Uttar Pradesh and Bihar.

    On signing in Khan, Neo HBM founder and managing director Vishal Kanodia said, “We are delighted to introduce Saif Ali Khan as brand ambassador for Neo HBM. Our products have carved a niche for customer focus, quality, and consistency. Khan’s consistent performance, commitment, and continued desire to scale new heights and standards personifies our brand.”

    “Saif Ali Khan will play a key role in familiarising our brand and value proposition to consumers. Our association with him will strengthen our brand image which offers the most reliable and innovative cement & steel products with best-in-class quality and strength,” he added.

    Speaking about this brand association with NEO HBM, Saif Ali Khan said, “It’s an honor and a privilege to be associated with the pioneer of the Cement & Steel industry in India. The company has a legacy of bringing high-quality products to the market and I look forward to this association with the HBM family.”

  • JSW Steel leads fight against counterfeit steel

    JSW Steel leads fight against counterfeit steel

    MUMBAI: JSW Steel, India’s leading steel producer has a new TV campaign which is a part of the company’s ongoing effort to create mass public awareness about the menace of counterfeit in the colour-coated steel products category.

    Conceptualised by Ogilvy & Mather, the new JSW Colouron+ TVC demonstrates the product functionalities while creating awareness on how consumers can check for authentic JSW Colouron+ sheets. JSW Steel has introduced a unique tamper-proof quality mark to differentiate JSW Colouron+ from substitutes sold in the Indian market. The new TVC is on air across national and regional TV channels.

    JSW Steel director of marketing and commercial Jayant Acharya explains, “We have seen a large influx of sub-standard colour coated steel into the country in recent past. This poses multiple problems for the country – not only does it affect domestic manufacturers who have put in large amounts of capital to set-up world class facilities but it also increases the cost of infrastructure as low quality imported steel needs replacement in about two years compared to 10-20 years’ shelf life of domestically manufactured colour-coated steel. The issue becomes even more serious when these imported sheets start getting sold as counterfeit of established brands in the country deceiving consumers across segments. JSW Steel has been at the forefront of fighting this menace and we have already conducted over 40 raids in various parts of the country. Our team has innovated an in-house solution to make the product tamper proof.”

    JSW Steel has introduced a quality tamper-proof, non-erasable marking for JSW Colouron+ colour coated sheets which can be easily checked by the consumers at the store during purchase. JSW Steel’s quality marking differentiates its product from counterfeits as the liner marking in counterfeits can be easily erased. The company believes that such malpractices have serious implication on economic health and safety of the industry as well as individual customers. Counterfeiting and piracy are a threat to every industry sector around the world and India is no exception.

  • Man of Steel exceeds market expectations amassing $196.7 million worldwide

    Man of Steel exceeds market expectations amassing $196.7 million worldwide

    MUMBAI: It‘s a bird, it‘s a plane, no it‘s Superman! Warner Bros‘ and Legendary Pictures‘ Man of Steel starring Henry Cavill, reprising the role of the red-capped Krptonian superhero has swooped across the box office with a record opening of $196.7 million worldwide.

    Zack Synder‘s Superman reboot, premiered on Thursday and over the four day period raked in a whopping $125.1 million pushing it to the number one position in June, and second best debut in 2013 behind Disney/Marvel‘s Iron Man 3. Internationally too, the tentpole soared amassing over $71.6 million during the same period.

    As reported by a Warner Bros executive to Deadline, the Sunday matinees ran much brighter than the Saturday‘s collection, unusual but not surprising considering the formula of the hype of a much anticipated movie release coupled with the Father‘s Day occasion worked well in favour.

    Man of Steel opened across 4207 theatres worldwide with a 3D release in 3,357 venues.

    Although film critics and reviews didn‘t quite appreciate this third franchise on Superman, the audience gave the movie a thumbs-up snubbing all critics‘ views and giving it an ‘A‘- CinemaScore. The high octane visual treat of Man of Steel packed a strong opening punch in 3D (3,357 venues), immense and skilful marketing of Warner Bros together with Christopher Nolan‘s and Zack Synder‘s involvement has truly wooed the audience worldwide. A Warner Bros executive reported that, Man of Steel grossed nearly double the next top four films added together, marking its dominance over the marketplace.

    With a wide presence across 331 domestic IMAX screens, Man of Steel delivered a $13.3 million opening with 42 per cent generated from the 3D versions. The movies presence has also boosted the entire box office weekend nearly 78 per cent more than the similar corresponding period last year. Along with Man of Steel, Sony/Columbia Pictures‘ apocalyptic comedy, This Is the End received a decent feedback and is projected for a $ 32.8 million in its five day bout.

    Meanwhile, Summit/Lionsgate multi starrer Now You See Me crossed the $100 million worldwide mark in its third week. The Vin Diesel adrenalin pumping Fast & Furious 6 amassed a stupendous $636.9 million worldwide in its fourth successful week. The Box Office shocker, The Purge grossed $58.5 million in its second week, although it received a thrashing at the box office this week.