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Tag: Statista

  • Evergent and Irdeto announce partnership

    Evergent and Irdeto announce partnership

    Mumbai: Evergent, the customer management and monetisation leader for streaming and digital subscription businesses, and Irdeto, the world leader in digital platform cybersecurity, today announced a new partnership to combine Evergent’s flexible subscription and customer management solutions with Irdeto’s video streaming security and management tools. The new partnership will enable OTT streaming providers to quickly bring innovative, custom use cases to market, taking advantage of the rapidly growing market for subscription-based services.

    According to research from Statista, the global market for OTT video is expected to grow over the next five years at a CAGR of 10 per cent. OTT streaming video providers must compete for their position in this growing market by offering unique, customer-friendly packages and experiences. The new partnership between Evergent and Irdeto will provide these companies with solutions for tailored customer offerings, allowing streaming providers to quickly bundle different offers and services and bring them to market.

    “Speed and flexibility are key to surviving and thriving in our current economic climate,” said Evergent CEO & founder Vijay Sajja. “With our partnership with Irdeto, we’ve found a company with common goals and values. The combination of our unique product offerings will make it possible for our OTT customers to design the services and bundles that will help them to acquire and maintain loyal subscribers. The subscription services market can count on Evergent and Irdeto for speed, flexibility and reliability.”

    The new partnership will bring together the most configurable and easy to deploy solutions for subscription service providers from Evergent and Irdeto. Evergent’s suite of flexible monetization and customer experience solutions make it possible for OTT streaming video and other service providers to quickly plan, evaluate and implement new business strategies.

    In the era of video streaming, Irdeto is taking a leading role as the trusted partner to customers by offering an enriched suite of end-to-end OTT solutions that help maximise the value of their platform and their content rights. Pay-TV operators embarking on a super-aggregation strategy (broadcast combined with OTT) can leverage Irdeto’s cybersecurity solutions to offer the fastest and most flexible and secure way to deploy a hybrid (or pure OTT) service on an Android TV or RDK set-top box.

    “The synergy between Irdeto’s secure video streaming solutions and Evergent’s customer management tools will make a substantial difference for streaming video providers and other subscription-based videos,” said Irdeto CEO Doug Lowther. “No other solution offers the same breadth of functionality and ease of use. We look forward to developing this partnership and providing additional value to our customers in the months to come.”

  • Buzzoka launches Influencer Driven Instagram Ad Film Service

    Buzzoka launches Influencer Driven Instagram Ad Film Service

    MUMBAI: Buzzoka, India’s most disruptive influencer marketing company has forayed into Instagram-Ad films which will be led by Influencers. This path breaking initiative will now allow Buzzoka to create more meaningful content for digital and social first audience that rely on social media influencers for new products and services.  

    The introduction of Instagram Ad films is the need of the hour as there has been a paradigm shift in the consumption pattern and brands and agencies are gearing to capitalize on the changing landscape. India has currently over 71 Million monthly active users (Statista) on Instagram and a lot of them rely on social media influencers for their daily dosage content. As per Buzzoka’s recent report – Influencer Marketing Outlook 2019, Instagram leads as the primary choice of brands and 77% brands see it as a huge potential in 2019. 

    Instagram Ad Films will be a great fit in the media mix, as video has established itself as the most engaging platform. With Jio and other telecom companies at a war over providing cheapest data to the next billion video consumption has spiked significantly.

    While influencers play the important role of being the thought leader in their respective domains and act as advocates for the relevant brands, it is time now to cash on their fan base going the ambassador route and promoting the brands in professionally shot Instagram Ad Films

     Ashutosh Harbola – Co-Founder and CEO of Buzzoka said “Instagram is a perfect channel for Brands and Marketers to capitalize on digital and social first audience in the age bracket of 20-35. Instagram is a platform that is hosting this major chunk of audience, which is going away from TV and newspapers as their primary daily news medium. Hence, missing out on a lot of promotions and offers. Instagram Ad Films will be that one promotional tactic that we feel will be driving the next media wave in India”

    As per a recent report from Instagram In June 2018, Instagram reported a landmark with over 1 billion monthly active users (MAUs). This grew from 800 million MAUs in September 2017 with over 60% users logging back almost every day.

  • Instagram valued at $1000 billion

    Instagram valued at $1000 billion

    MUMBAI: Photo and video-sharing social networking service, Instagram, is estimated to be worth $1000 billion, if it were a stand-alone company. According to data compiled by Bloomberg Intelligence, Instagram could account for 16 per cent of Facebook’s revenue over the next year, which is up from 10.6 per cent in 2017.

    Facebook acquired Instagram in 2012 for over $1 billion in a cash and stock deal.

    The social media platform recently announced the addition of Instagram television (IGTV) which will allow users to upload long format content.

    Instagram had over a billion users as of last week after it launched IGTV.

    According to latest stats by Statista, Instagram has nearly 59 million monthly users in India as of April this year only after the US with 120 million users and Brazil with 61 million.

  • Netflix is gaining popularity over cable among US young adults

    Netflix is gaining popularity over cable among US young adults

    MUMBAI: The statistics portal Statista has revealed in its study that among Americans between the ages of 18 and 36, 46 per cent of paid subscribers choose cable, while 43 per cent are Netflix users.

    This, however, shifts as the demo ages up. Of those ages 37 to 48, 48 per cent subscribe to cable TV and 31 per cent subscribe to Netflix. With respondents 49 to 67, 55 per cent opt for cable and 21 per cent for Netflix.

    Looking at other pay-TV services, with Americans aged 18 to 36, 16 per cent subscribe to satellite TV, 17 per cent to Amazon Prime and eight per cent to Hulu Plus. Satellite TV is more popular with older demos, with 30 per cent of those 37 to 48 subscribing, 28 per cent of those 49 to 67, and 25 per cent of those over age 68. Amazon Prime and Hulu Plus are less popular with older demographics.

    Of Americans ages 37 to 48, 15 per cent said they subscribe to Amazon Prime, and five per cent to Hulu Plus. Among 49-year-olds to 67-year-olds, 10 per cent choose Amazon Prime and three per cent choose Hulu Plus. Amazon Prime has captured only six per cent of the demo 68-plus, according to the survey, and for Hulu Plus, the figure is just a per cent.