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Tag: StarPlus

  • Dentsu AMP turns up the volume on video creativity

    Dentsu AMP turns up the volume on video creativity

    MUMBAI: Move over film reels, it’s time for feel reels. Dentsu India has launched Dentsu AMP, a next-generation, video-first content engine that fuses AI innovation with human storytelling to help brands create videos faster, sharper, and smarter.

    Leading the charge are Dhruv Abrol and Tarika Gulabani, appointed as managing partners. The duo, who earlier co-led TVA, bring a mix of digital business acumen and entertainment flair from stints at Myntra, Tata Cliq, Sony, and StarPlus. They will report to Dentsu Creative & Media Brands CEO South Asia Amit Wadhwa.

    “Dentsu AMP is built for a world where stories must move as fast as audiences do,” said Wadhwa. “It unites craft, content, and technology to deliver creativity that performs.”

    With over ten in-house studios across India, Dentsu AMP covers everything from video production and motion graphics to sound and 3D design. Its AI backbone powers every stage of production, from ideation and editing to targeting, helping brands scale cinematic campaigns and snappy social content alike.

    Brands such as Aditya Birla Fashion, Flipkart, Myntra, and Groww are already onboard, banking on AMP’s ability to merge creativity, data, and speed.

    “We’re building a modern content engine,” said Abrol and Gulabani. “From high-impact films to daily social posts, AMP helps brands make more content, faster, without losing quality or consistency.”

    Sitting alongside Dentsu Lab and the Dentsu Podcast Network, AMP strengthens the agency’s innovation ecosystem. With expansion plans across major metros, Dentsu is clearly turning up the volume on creativity, where imagination scales, and every frame counts.

  • StarPlus touches a million hearts with the film Rubaru Roshni

    StarPlus touches a million hearts with the film Rubaru Roshni

    MUMBAI: This republic day, StarPlus along with Aamir Khan Productions showcased a path-breaking film Rubaru Roshini. Staying true to the channel’s brand promise of ‘Rishta Waahi, Baat Nayi’, this one-of-a-kind film gave out a powerful message of the value of forgiveness through the tales of unbelievable real stories. The film helmed by director Svati Chakravarty Bhatkal was aired in 7 languages across the Star network giving it the biggest pan India platform to reach consumers in every region. This thought-provoking film has garnered a wide-spread critical acclaim from the film fraternity and consumers alike.

    The Bollywood fraternity showered their love and appreciation for the film and called it a must-watch.

    Commenting on the film, actress Parineeti Chopra revealed, “Rubaru Roshini is not just a film, it is a feeling. Everyone has to experience this beautiful film which will definitely change you. I am so honoured that there are people like Aamir Khan and Kiran Rao who have made a film like this and the director Svati has covered it in the most beautiful and inspirational way. When you watch the movie, everyone in it is genuine and that is why it is going to touch your soul.”

    Expressing her thoughts about the film, actress Swara Bhaskar said “In the last few years, I have never seen a film like Rubaru Roshini which impacts you at such a deep and personal level. I don’t think I have ever seen something so powerful in my life. I think everyone has to watch the film across the world.”

    StarPlus has always brought to screen innovative content with a purpose which leaves a lasting impression on the viewers. With Rubaru Roshini, StarPlus once again touched the hearts of a million viewers.