ITV

Tag: StarOne

  • Johar’s first cuppa ups ratings on StarOne

    Johar’s first cuppa ups ratings on StarOne

    MUMBAI: Karan Johar’s candid talk show Koffee with Karan has done the deed for StarOne by clocking more than double the ratings in its second season with 1.6 TVR as opposed to 0.74 TVR in its last season (2004) across five metros Mumbai, Delhi, Kolkata, Hyderabad and Bangalore (Tam TG-CS, 4yrs+, SEC A).

    The launch episode simulcast on StarOne and Star World which featured Johar’s favourite trio Shah Rukh, Kajol and Rani drew in over 5.5 million eyeballs across the country with the reach on Star One being 5.04 million and Star World 0.66 million (TG-All India, CS 4yrs+).

    Tam’s elite panel data has thrown up even more refreshing news for the Star network, as the opening episodes of Koffee with Karan on StarOne received 4.2 TVR (TG-CS 4yrs+, SEC A1, Mumbai and Delhi). The shift to StarOne appears to have been a wise move by the network as the recent numbers that the show has belched up are encouraging.

    Similarly, the simulcast rating on Star World got 1.4 TVR, but this again is specific to the Mumbai and Delhi Elite dominated Elite panel data.

    Commenting on the response that premiere episode of the second season, Star India Entertainment Ltd EVP marketing Ajay Vidyasagar, says, “Koffee with Karan has been one of the most popular talk shows that has just the right mix of fun and excitement coupled with Karan’s own unique style. We are delighted that the launch episode of Koffee with Karan on Star One and Star World has been a smashing hit with the opening episode TRPs having doubled over the last season.”

    In his jovial and witty persona Johar said, “We promised to serve our coffee hot but I am glad to see that the response is steaming!”

  • StarOne unveils Milind Soman production ‘Ghost Bana Dost’

    StarOne unveils Milind Soman production ‘Ghost Bana Dost’

    MUMBAI: Star One has launched Ghost Bana Dost, produced by model Milind Soman’s Face Entertainment, the show will premiere on Tuesday, 19 December at 8.30 pm.

    As general entertainment channels seem to be inclined towards introducing children’s programming to their weekly line up, this story runs along the theme of a rich orphan kid, Dabboo aka Adil Baadshah. Living under the care of his uncle, Vichittar aka Manoj Joshi and his wife Tejo ji aka Sushmita Mukherjee, the boy is ill treated and their only interest is towards his money. Dabboo’s saviour emerges in Ni Ke (Nikhil Kedarnath) aka Manish Paul – the friendly ghost who helps him in time of need. Togther they pull off loads of other fascinating stunts … as everyone watches him wonder struck, states an official release.

    Star India Pvt. Ltd. senior creative director Shailja Kejriwal said, “We are very excited to launch Ghost Bana Dost as we have all been curious about ghosts as kids and this show captures the child within each one of us. This is a show that will appeal to everyone with Ni.Ke as the endearing lonely ghost who becomes the ‘super-bhoot’ and makes a meek child a ‘super-boy’. We hope it will win the hearts of our audiences!”

    Sharing details on the show, Face Entertainment producer Milind Soman says “We are thrilled to be launching our first show on Star One. Ghost Bana Dost is about a frightened little boy whose life changes when a “cool dude” ghost befriends him. Every child has a Dabboo in him and deep inside also longs for a magical friend like the “full of life” ghost in this show. As a child I always looked for fun, magic, and fantasy and through Ghost Bana Dost with it’s marvelous special effects and compelling narrative I think we have succeeded in bringing this to Indian television in a way never been seen before.”