ITV

Tag: Starcom

  • MediaCom ropes in Sriram Sharma to head South

    MUMBAI: MediaCom, the joint venture entity of GroupM and Madison Media, has appointed Sriram Sharma as its South head.

    Sharma will be based in Bangalore. His last stint was with Starcom where he was vice president and oversaw the Samsung business and the Bangalore office.

    Sharma replaces Anita Mookerjee who has moved to Jakarta to manage MediaCom Indonesia. She has spent over five years at MediaCom Bangalore and was instrumental in building a successful office from scratch.

    MediaCom India MD Debraj Tripathy said, “Anita was one of the most successful and respected managers in MediaCom India. The speed and manner in which she built and managed MediaCom Bangalore is a testament to her skill and maturity as a manager. I wish her, the very best in her new role. Her move is part of our continuous effort to reward our best talent by growing them into larger roles across our global network.”

    GroupM Indonesia head Ed Thesiger said, “I am delighted to welcome Anita to the GroupM Indonesian leadership team. On the back of her tremendous track record in India, I have every confidence that she possesses the necessary skills and leadership characteristics to replicate that success here and continue to drive full throttle our growth agenda for the Mediacom Indonesia business.”

    Sharma has over 15 years of experience across agencies like McCann, Maxus apart from Starcom.

    Tripathy said, “Sriram is a thorough professional and is best suited for the role. His experience in Bangalore and the other markets in the South gives him an added advantage, which I am confident will help our clients‘ and our business grow at a much faster rate.”

    Sharma said, “I am thrilled to be part of the MediaCom family and look forward to adding value to one of the most vibrant agencies in the country.”

  • Starcom wins Navin’s media biz worth Rs 30 mn

    MUMBAI: Starcom Worldwide has won the media mandate of Navin’s Housing and Properties.

    There was no formal pitch for the account shift. The company had called a couple of agencies to discuss about the project.

    The account will be serviced out of the agency’s Chennai office.

    Navin’s Housing and Properties director Viswajith Kumar said that the account is worth Rs 30 million per year.

    The creative agency working on the account is Leo Burnett.

    Navin Housing and Properties offers services in construction, real estate and infrastructure.

  • Casbaa organises TV Upfront in Manila

    MUMBAI: Casbaa‘s TV Upfronts road show 2012 landed in Manila this month with a programme of ad sales presentations for agencies, clients and media. The Philippines Screenings followed similar engagements in Hong Kong, Singapore, Bangkok and Kuala Lumpur.

    A showcase for pay-TV networks to screen their upcoming programming. The Philippines Screenings included presentations from BBC Worldwide, Discovery Networks Asia Pacific, History, NBCUniversal, Sony Pictures Entertainment and Turner Broadcasting.

    The enthusiastic audience included agencies MediaCom, Mindshare, OMD, PHD, Starcom, Maxus, MEC and ZenithOptimedia, along with audience data providers AGB Nielsen and Kantar Media. The range of clients ran from senior buyers from Samsonite to P&G Philippines.

    SkyCable chairman Eugenio Lopez III said, “The upscale consumer is one of the most difficult to reach and engage. Cable TV allows for the regularity of reaching this young, affluent, urban audience. Brands that are premium in nature, or that seek to create aspirational imagery, need to reach out to this segment of the market. Companies that do business with upscale consumers should recognise the power of the platform.”

    Casbaa CEO Christopher Slaughter said, “The Philippines has incredible growth potential. The multichannel TV market is expected to benefit from economic development in the coming years, attracting more advertisers looking to target an economically advancing population.”

    With approximately 7.6 million television homes in the country‘s urban areas, Metro Manila accounts for nearly half of TV households, where TV penetration exceeds 95 per cent.

    “The growth potential of the pay-TV market is extremely favourable especially as multichannel TV digitizes and offers services beyond simply a greater choice of content but also high-definition programming and interactive services,” said Slaughter.

  • Radio Mirchi brings on board Starcom as media partner

    MUMBAI: Radio Mirchi has appointed Starcom Worldwide as its media mandate, replacing incumbent agency Madison.

    Starcom‘s Mumbai office will handle the account. Work on the mandate has already begun.

    Radio Mirchi national head of marketing G G Jayanta said, “We are pleased to appoint Starcom since we needed a partner who is future focussed and can help us navigate the new media landscape. Their in-house research and tools are very impressive and they have already demonstrated how they could leverage their arsenal to benefit our business. Their whole approach was very refreshing and their media product and philosophy are pretty solid. We look forward to a long and rewarding association with Team Starcom.”

    SMG CEO India Malli CR said, “We are thrilled to win the Radio Mirchi account. Given the developments in this sector, we look forward to exciting times. We have planned some specific research and insights projects using our proprietary tools and optimisers.”

    Over the past year, SMG has won accounts like Aircel, Dabur, Axis Bank, Zee Learning, Supermax and Sterling Holidays. The agency has been aggressively strengthening its media product in India.

  • Starcom wins Linc Pens’ media biz

    Starcom wins Linc Pens’ media biz

    MUMBAI: Starcom Worldwide has won the media duties for Linc Pens.

    The account has been won on the back of multi-agency pitch. It will be handled out of the Mumbai office.

    Starcom Worldwide- Mumbai VP Rajendra Dwivedi said, “We are happy with the win and look forward to our alliance with Linc Pens. We are sure our approach of human experience strategy will create long lasting associations between brand and consumer. Our robust planning coupled with proprietary tools and techniques will make it a preferred brand among consumers.”

    Linc Pens general manager – marketing Tanmay Chattopadhyay added, “Our mission is to create a smooth writing experience for our consumers. We chose to partner with Starcom for their ability to create experiences and associations with a long-lasting impact. We are certain that our alliance with Starcom will help us further leverage our brand association and become the preferred writing equipment for every consumer.”

    Linc Pen and Plastics is engaged in the manufacturing, marketing and exporting of writing instruments and stationery products. The portfolio consists of 50 products, which are sold in over 30 countries.

  • Starcom bags Caratlane.com’s media mandate

    Starcom bags Caratlane.com’s media mandate

    MUMBAI: Caratlane.com, the online portal offering a selection of diamond jewellery, has appointed Starcom as its media agency.

    The agency will handle all the media investments for Caratlane.com. The account will be managed from the Chennai office.

    Starcom Worldwide – Chennai VP Narendra Alambara said, “We are happy to partner with the pioneers of online diamond jewellery business. Caratlane.com has a superior business model that ensures quality of the product, with better prices for the consumer. Their decision to work with us will help them accelerate visibility. Starcom’s solid research and strong consumer data will help Cartlane.com achieve higher business returns and become a name to be reckoned with in the diamond jewellery business.”

    Caratlane.com offers a range of diamonds and diamond jewellery online. They also have offline operations and diamonds are available at select stores.

  • Starcom, Mudra Max share Aircel media biz

    Starcom, Mudra Max share Aircel media biz

    MUMBAI: Mobile operator, Aircel has divided its media duties between Starcom Worldwide and Mudra Max followed by a multi-agency pitch called in September.

    Starcom Worldwide will handle the media duties for TV and digital while Mudra Max has will handle print and radio.

    The account is estimated to be between Rs 1.8 billion- 2 billion.
     
    It is learned from the sources that only Starcom Worldwide and Mudra Max participated in the pitch.

    Dentsu was the incumbent agency.

    Confirming the account movement Starcom MediaVest Group chairman- India CVL Srinivas said, “This is extremely satisfying. It was perhaps the biggest pitch in the market this year. It validates for us our media strategy. It‘s more of a testimony for us”.
     
    “This year we have won 14 accounts in last 10 months across offices in Mumbai, Bangalore and Delhi. It has been great for agency‘s growth. It‘s like an icing on the cake,” Srinivas added.

    Mudra Max CEO Pratap Bose also confirmed the development and added that Mudra Max was already handling the out of home, events and promotions business for Aircel.

    McCann Erickson handles the creative duties of Aircel.

  • Starcom appoints Rajendra Dwivedi as VP

    Starcom appoints Rajendra Dwivedi as VP

    MUMBAI: Starcom Worldwide has appointed of Rajendra Dwivedi as vice president. He takes charge on 25 August and will lead Starcom Worldwide, Mumbai.

    Dwivedi will report to Starcom MediaVest Group India CEO Mallikarjunadas CR.

    Along with the other branch heads of Starcom Worldwide and MediaVest Worldwide as well as the heads for Insights & Research, Digital and Business Impact functions, Dwivedi will be part of the National Leadership Team at Starcom MediaVest Group India.
     
    Dwivedi comes with an experience of over a decade in media, having worked at Mudra, Universal McCann and Group M. His last assignment was as general manager, Maxus Mumbai. He has led large teams managing significant businesses of leading brands in his previous stints.
     
    Says Mallikarjunadas CR, “Rajendra has proven himself as a reliable leader with a robust background in business development and client relationship management. We are sure he will continue his successful run with us.”

  • Starcom wins media mandate of Oriflame

    Starcom wins media mandate of Oriflame

    MUMBAI: Starcom Worldwide has been appointed as media partner in India by Swedish beauty products company Oriflame.

    Starcom’s Delhi office will manage the account.

    Says Oriflame marketing director Sharmili Rajput, “We have partnered with Starcom as we believe they will bring value to our marketing efforts. Oriflame looks forward to a mutually beneficial relationship in building a strong marketing communications effort for the brand in India.”

    Says Oriflame marketing director Sharmili Rajput, “We have partnered with Starcom as we believe they will bring value to our marketing efforts. Oriflame looks forward to a mutually beneficial relationship in building a strong marketing communications effort for the brand in India.”
     

  • Synovate announces global media research services expansion

    Synovate announces global media research services expansion

    MUMBAI: Leading global research firm Synovate has announced an expansion of its media research services. The new global group will be based in London and led by Steve Garton, currently director, Media Research for Synovate in Asia Pacific.

    Global CEO for Synovate, Adrian Chedore, said that the move recognised media owners and media specialists need international solutions and best practices. “Many of our media clients are global and, by mirroring their operations, Synovate will be better able to meet and anticipate their needs.

    “Media audiences are changing at a spectacular speed, so this move will keep us across the fundamental shifts that are now occurring across the world, principally due to digitisation and the range of choices consumers now have.”This expansion of our services also reflects the importance Synovate places on media research – we are committed to quality and committed to providing innovative thinking to help meet the needs of our clients,” he said.

    Garton has been in charge of the Synovate PAX media surveys for the past four years. These studies are now running in 19 markets across Asia Pacific and the Middle East, where they have become the currency for upscale audiences in two of the world’s fastest growing regions. In addition, he has introduced a range of syndicated and customised media surveys to meet clients’ requirements, states an official release.

    The media team has been further boosted with the appointment of Craig Harvey in the role of director, Media Research – Asia Pacific. Mr Harvey joined Synovate on 3 July 2006 and is responsible for Synovate PAX in the region, as well as the continued development of the Synovate Media Atlas survey and ad hoc studies, the release adds.

    Reporting to Garton and based in Hong Kong, Harvey was most recently with Publicis Groupe Media as regional director of Consumer Insights. In the past, he has held a variety of media roles with CVSC-Sofres Media, Starcom Media and Granada Media.