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Tag: Starcom

  • Publicis Media restructures organisation

    Publicis Media restructures organisation

    MUMBAI   Publicis Media CEO Steve King has unveiled structure and leadership appointments for the organization. “We are driven to get to the future first,” said King. “Publicis Media is a fresh opportunity to simplify our organisation, invent more modern approaches to gain efficiency, introduce structures for greater collaboration and effectiveness, and drive new levels of scale and client value.”

    “The new Publicis Media imagined by Steve King is fully equipped to fit the future and best serve our clients,” Publicis Groupe chairman and CEO Maurice Lévy endorsed, “A leaner and simpler structure will bring more value to our clients and will further accelerate our growth.”

    Publicis Media’s structure will cover Top 20 markets, organised by three regions and led by Regional CEO for the Americas Tim Jones, Regional CEO for EMEA Iain Jacob, and Regional CEO for APAC, Gerry Boyle.

    At a global management level, Adrian Sayliss will become CFO for Publicis Media, Séverine Charbon will become the Chief Talent Officer for Publicis Media, and John Sheehy will oversee Global Clients for Publicis Media.

    Publicis Media will consolidate its six global agency brands: Starcom, Mediavest, Spark, Zenith, Optimedia and Blue 449 into four global agency brands namely Starcom, Zenith, Mediavest | Spark and Optimedia | Blue 449. Starcom and Zenith will each continue to operate as global agency brands while Mediavest | Spark will be a third large global agency brand and Optimedia | Blue 449 will be brought together to form a powerful global challenger brand.

    Each agency will be led by a Global Brand President with Lisa Donohue as Global Brand President for Starcom, Vittorio Bonori as Global Brand President for Zenith, Brian Terkelsen as Global Brand President for Mediavest | Spark, and Andras Vigh as Global Brand President for Optimedia | Blue 449. These

    Global Brand Presidents will be responsible for leading clients, driving growth and enabling best work.

    Additionally, there will be four US CEOs with Chris Boothe becoming CEO of Mediavest | Spark,

    Dave Ehlers of Optimedia | Blue 449, Lou Rossi continuing at Zenith and Lisa Donohue continuing as US CEO for Starcom until a successor is named. All US brand leadership will report into Tim Jones, CEO of Americas.

    Dave Penski will become Chief Investment Officer for Publicis Media in the U.S. overseeing all media investment and media vendor partnerships. He reports to Jones. Publicis Media’s U.S. consolidated investment power, estimated at $39 Billion and 33% market share, makes Publicis Media the largest media buying entity in the U.S., according to RECMA’s most recent Overall Activity Ranking Report.

    Powering Publicis Media will  be seven centralised ‘Global Practices’ that standardise approaches, scale quickly and deliver connectivity, consistency, that span geography, agency brands and clients.

    These Global Practices will be:

    •     Data, Technology & Innovation led by Stephan Beringer

    •     Content led by Belinda Rowe

    •     Trading & Buying led by Simon Pardon

    •     Performance led by Michael Kahn

    •     Business Development & Communications led by Lauren Hanrahan

    •     Business Transformation led by Richard Hartell

    •     Analytics, Research & Insight led by Steve Simpson

    In this new model, the agency network names of Starcom Mediavest Group and ZenithOptimedia Group are retired to better enable a flatter organisational structure. Publicis Media will deliver client value through combined scale and capabilities of our media agency brands.

    VivaKi capabilities will be fully integrated into Publicis Media’s Global Practice model. Performics will remain Publicis Media’s global performance marketing brand and scale across all agency brands.

    The reorganisation of Publicis Groupe’s media capabilities into a Publicis Media hub is part of Publicis Groupe’s transformation efforts previously announced. Publicis Groupe is organised into four Solutions hubs—Publicis Communications led by Arthur Sadoun, Publicis Media led by Steve King, Publicis.Sapient led by Alan Herrick and Publicis Health led by Nick Colucci—which are connected through a Chief Revenue Officer organization, led by Laura Desmond, which will deliver client satisfaction across Publicis Groupe’s entire range of services.

  • Publicis Media restructures organisation

    Publicis Media restructures organisation

    MUMBAI   Publicis Media CEO Steve King has unveiled structure and leadership appointments for the organization. “We are driven to get to the future first,” said King. “Publicis Media is a fresh opportunity to simplify our organisation, invent more modern approaches to gain efficiency, introduce structures for greater collaboration and effectiveness, and drive new levels of scale and client value.”

    “The new Publicis Media imagined by Steve King is fully equipped to fit the future and best serve our clients,” Publicis Groupe chairman and CEO Maurice Lévy endorsed, “A leaner and simpler structure will bring more value to our clients and will further accelerate our growth.”

    Publicis Media’s structure will cover Top 20 markets, organised by three regions and led by Regional CEO for the Americas Tim Jones, Regional CEO for EMEA Iain Jacob, and Regional CEO for APAC, Gerry Boyle.

    At a global management level, Adrian Sayliss will become CFO for Publicis Media, Séverine Charbon will become the Chief Talent Officer for Publicis Media, and John Sheehy will oversee Global Clients for Publicis Media.

    Publicis Media will consolidate its six global agency brands: Starcom, Mediavest, Spark, Zenith, Optimedia and Blue 449 into four global agency brands namely Starcom, Zenith, Mediavest | Spark and Optimedia | Blue 449. Starcom and Zenith will each continue to operate as global agency brands while Mediavest | Spark will be a third large global agency brand and Optimedia | Blue 449 will be brought together to form a powerful global challenger brand.

    Each agency will be led by a Global Brand President with Lisa Donohue as Global Brand President for Starcom, Vittorio Bonori as Global Brand President for Zenith, Brian Terkelsen as Global Brand President for Mediavest | Spark, and Andras Vigh as Global Brand President for Optimedia | Blue 449. These

    Global Brand Presidents will be responsible for leading clients, driving growth and enabling best work.

    Additionally, there will be four US CEOs with Chris Boothe becoming CEO of Mediavest | Spark,

    Dave Ehlers of Optimedia | Blue 449, Lou Rossi continuing at Zenith and Lisa Donohue continuing as US CEO for Starcom until a successor is named. All US brand leadership will report into Tim Jones, CEO of Americas.

    Dave Penski will become Chief Investment Officer for Publicis Media in the U.S. overseeing all media investment and media vendor partnerships. He reports to Jones. Publicis Media’s U.S. consolidated investment power, estimated at $39 Billion and 33% market share, makes Publicis Media the largest media buying entity in the U.S., according to RECMA’s most recent Overall Activity Ranking Report.

    Powering Publicis Media will  be seven centralised ‘Global Practices’ that standardise approaches, scale quickly and deliver connectivity, consistency, that span geography, agency brands and clients.

    These Global Practices will be:

    •     Data, Technology & Innovation led by Stephan Beringer

    •     Content led by Belinda Rowe

    •     Trading & Buying led by Simon Pardon

    •     Performance led by Michael Kahn

    •     Business Development & Communications led by Lauren Hanrahan

    •     Business Transformation led by Richard Hartell

    •     Analytics, Research & Insight led by Steve Simpson

    In this new model, the agency network names of Starcom Mediavest Group and ZenithOptimedia Group are retired to better enable a flatter organisational structure. Publicis Media will deliver client value through combined scale and capabilities of our media agency brands.

    VivaKi capabilities will be fully integrated into Publicis Media’s Global Practice model. Performics will remain Publicis Media’s global performance marketing brand and scale across all agency brands.

    The reorganisation of Publicis Groupe’s media capabilities into a Publicis Media hub is part of Publicis Groupe’s transformation efforts previously announced. Publicis Groupe is organised into four Solutions hubs—Publicis Communications led by Arthur Sadoun, Publicis Media led by Steve King, Publicis.Sapient led by Alan Herrick and Publicis Health led by Nick Colucci—which are connected through a Chief Revenue Officer organization, led by Laura Desmond, which will deliver client satisfaction across Publicis Groupe’s entire range of services.

  • Starcom names Sujatha Maniya as talent management head for SE Asia

    Starcom names Sujatha Maniya as talent management head for SE Asia

    MUMBAI: Starcom Mediavest Group has appointed Sujatha Maniya as talent management head for Southeast Asia.

     

    She replaces Tang Seok Hian, talent management lead for SEA, who left to be a consultant.

     

    Maniya will report into Starcom Mediavest Group Southeast Asia CEO and VivaKi country chair Jeffrey Seah. Her responsibilities include the development of strategic HR business plans, talent management and change management.

     

    Maniya said, “Human Resource as a business practice is in a powerful position to influence business success in 2016, especially as organisational changes and shifting priorities continue to increase in complexity, frequency and scope. Organisations need to apply several strategies to prepare for and more effectively adjust during continuous change and at the core of those strategies are the HR business partners. HRBP’s who improve their skills, maintain partnerships and confidently and competently manage projects they lead, can make these changes, successful realties in their organisations.”

     

    Seah added, “Culture, employer branding and industry outreach become key priorities for HR as each company competes in the space of talent attraction and acquisition. This means that most HR, if not all, will need to sell better, seal strategic partnerships with key players in the industry, and manage talent communities. HR, or organisation coaches as they are, will become a key enabler to help companies future-proof their businesses.”

  • ZenithOptimedia creates new worldwide client leadership team

    ZenithOptimedia creates new worldwide client leadership team

    MUMBAI: ZenithOptimedia has created a new worldwide client leadership team as part of the network’s programme to drive business growth and enhance communication solutions for clients.

     

    The move, led by ZenithOptimedia global managing partner Belinda Rowe, will see a series of senior appointments at ZenithOptimedia’s London-based Worldwide division.

     

    Tamina Plum and Christian Lee have both been appointed managing partners, client solutions, worldwide and will take joint operational responsibility for all ZenithOptimedia’s Worldwide client teams in London.

     

    Plum was previously global client services director, and Lee was group managing partner, at ZenithOptimedia UK.

     

    Fraser Heaviside moves from worldwide business director to global client partner, and Grant Millar, who recently joined ZenithOptimedia Worldwide, will have global responsibility for the agency’s growing partnership with RB.

     

    Gordana Buccisano, currently global client services director, takes up the new role of head of client solutions at ZenithOptimedia’s performance marketing network Performics. Buccisano will work with Performics MD Jon King to establish a new service offering for international clients at Performics.

     

    Driving business growth and developing new solutions for clients is a key global priority for ZenithOptimedia. This focus on developing the network’s client leadership capability is part of a broader investment programme, which is seeing ZenithOptimedia develop its product offering in key areas including: data & technology, strategy, performance marketing and content.

     

    All of these appointments reflect ZenithOptimedia’s investment in the network’s leading talent. Plum joined the network in 2012 from Starcom to lead Oracle. Lee has worked at ZenithOptimedia for 14 years, and has held several senior roles. Heaviside first joined ZenithOptimedia in 2001 and has held several roles within the network. Buccisano joined the network in 2001, and has played role in the growth of ZenithOptimedia’s international business.

     

    “ZenithOptimedia has one of the biggest central operations dedicated to managing global clients. Having the right talent to help drive business growth and lead our client solutions is critical, so I am absolutely delighted that we are creating this new leadership team by promoting some of our most experienced and successful leaders,” said Rowe.

  • 9X Jalwa looks to hook media agencies with Dubsmash challenge

    9X Jalwa looks to hook media agencies with Dubsmash challenge

    MUMBAI: Not only has the Dubsmash craze hooked stars and the common man alike, but television channels are also now making good use of the in-vogue platform. Hindi music channel 9X Jalwa, which launched a filler show 9X Jalwa Ki Dailoguebaazi in July, is now looking at engaging media agencies by throwing the 9X Jalwa Ki Dailoguebaazi Dubsmash Challenge on them.

     

    What started with getting 9X Jalwa fans and viewers engaged with the competition via social media has now reached media agencies across Mumbai and Delhi.

     

    According to 9X Jalwa vice president marketing Kapil Sharma, around 80 – 120 people from every agency will participate in the competition. “The reason why 9X Jalwa keeps doing these activities is to be on top of the mind of not only our viewers but media agencies as well. The idea is to reach out and connect with the media agencies,” Sharma said.

     

    Besides promoting the challenge across television, digital and social media, the channel has taken this contest on-ground through trade activations across Mumbai and Delhi. “To promote this property and generally to have fun with media agencies, we have rolled out the Dubsmash challenge across several media agencies,” informed Sharma.

     

    Three weeks back the channel opened entries for consumers and after gaining traction on social media, it approached media agencies.

     

    Those participating in the competition include: Starcom, Group M, Lintas, Lodestar, Mediacom, MPG, Madison and ZO. The on-ground activation starts between 1 – 2 pm in the media agencies’ cafeteria, where people come and choose a song or any dialogue of their choice and make the Dubsmash video. Participants can perform individually or in a group and upload their entry. Winners get a chance to win a Bluetooth headphone or other general merchandise and every media agency will have one winner. 

     

    “We have done the activations with these media agencies in the past and have received a good response,” he added.

     

    Since 9X Jalwa Ki Dailoguebaazi Dubsmash Challenges are being held only in media agencies, the channel is carrying the promotional activities in the same sector.

  • 9X Jalwa’s treat to media agencies

    9X Jalwa’s treat to media agencies

    MUMBAI: Media agencies usually help clients target consumers for their campaign and are usually never on the receiving end. Trying to bring such an interaction to media agency offices in Mumbai, Delhi and Bengaluru is 9X Jalwa while promoting its new look.

    On 10 June, the channel had donned a new avatar with the tagline ‘Forever Young’, targeting viewers across all age groups who enjoy music that is enduring. The tagline also reflects the Bollywood playlist and music construct on the channel that is perpetual and never grows old.

    According to 9X Media VP marketing Kapil Sharma, consumers have been enjoying the new look on television and so it was high time to target the trade media to create the same amount of buzz. “It is the trade media that get their clients to spend high budgets on our channel. After attracting the consumer media the immediate next step we thought was to target the trade media and highlight this fact across the agencies.”

    Rather than treading the traditional route, it chose to go with fun creative activities in developed by Pure Media. It has created a unique game titled ‘Pic Charades’, which is a fun amalgamation of Pictionary and Dumb Charades using emoticons from instant messaging apps.

    The participating teams will compete with each other to guess the Bollywood songs using these emoticons. The songs featured in these games are from the 9X Jalwa playlist. The team with maximum points wins merchandises.

    Sharma says that through the activation the channel wanted to convey the message that songs remain forever young. “Primarily the songs that we play on Jalwa currently are from the 90s and 2000s. If you like a particular song, no matter how many times you listen to it, it still remains fresh.”

    As emoticons have become a part of everyone’s daily life, the channel thought it right to tap into it. “A lot of times you receive forwards on your personal messenger where you have to guess the name of a song or a movie by using emoticons. We thought this is something that people enjoy and have fun playing it. So why not draw an inspiration and create our campaign revolving around this entire thought,” he highlights.

    Apart from the activities, branding exercises will be done even in Chennai. Different cut outs, standees, posters and tent cards have been put across agencies. Mailers, ads and advertorials are being simultaneously released across trade websites and magazines.

    The engagement goes online as well. If a person misses the chance to participate when the contest is happening in the cafeteria, a tent card is left on the desk of the employee and he/she can email those answers.

    Moreover, the pictures of people participating and people winning prizes will be shared on the 9X Jalwa Facebook page. At present, 9X Jalwa has 126,259 likes on Facebook at the time of penning this article. However its Twitter page needs a push with just 1,280 followers.

    Sharma goes on to say that out of the total budget, 60-70 per cent is spent on the consumer related promotions and 30-40 per cent is spent for trade communications.

  • Nat Geo kick starts the second season of ‘Covershot’

    Nat Geo kick starts the second season of ‘Covershot’

    MUMBAI: The only reality TV show on photography is back! Nat Geo’s ‘Covershot’ franchise returns with its second season in a brand new avatar to unlock ‘Mission North-East’. And to get the season off to a grand start, National Geographic Channel has organized a photo exhibition of the masterpieces clicked by last year’s contestants.

    Targeting leading agencies, such as Group M, Madison, ZO, Starcom, Lodestar and Mediacom, across Delhi and Mumbai, from 27th January to 4th February for the photo exhibition, Nat Geo aims to create a buzz and conversation-starters around the very coveted, aspirational field of photography and their hugely successful ‘Covershot’ property in its latest season. While the exhibition in itself is a treat for the layman and photography enthusiasts alike, what comes across most poignantly yet again is the fact that the show served as a brilliant platform for amateurs to showcase their talent. And in addition to the more obvious attractions, at a time when National Geographic Channel is primed to launch one of its biggest properties for the year, the photo exhibition stands out as a pertinent, yet engaging go-between to reach out to multiple stakeholders, including their key partners.

    Commenting on the importance of engagement through varied approaches, Ms. Debarpita Banerjee, VP, Marketing, National Geographic and FOX International Channels, said, “When the show itself is such a visual treat, the best way to announce the launch would but naturally be through its visuals. A walk down the exhibition aisle would demonstrate the length and breadth of talent showcased on Covershot.”

    10 exciting episodes, 10 illustrious contestants, 1 cut-throat competition – ‘Nat Geo Covershot: Mission North-East’ will take you on the exquisite north-eastern trail this season, with host Shibani Dandekar and judges Rajiv Laxman and Lana Šlezi? – launching early April.

     

  • Starcom MediaVest seals a data deal with Acxiom

    Starcom MediaVest seals a data deal with Acxiom

    MUMBAI: Many mergers, partnerships and acquisitions happened in this year. Now, when the year is coming to an end, there’s another big deal that has been sealed between media agency Starcom MediaVest Group and marketing technology and services company Acxiom. A multi-year deal has been signed between the two.

    The deal will let Starcom use Acxiom’s Audience Operating System, which enables audience segmentation and targeting across online and offline media using first-party and third-party data. The two firms aim to develop new applications for the system, such as targeting TV advertising.

    The deal gives the Publicis Groupe an option to expand its services to other companies under the umbrella. It also gives Starcom MediaVest the first right of refusal for using Acxiom system in overseas markets when in becomes available outside US. Acxiom expects to roll out the audience targeting platform in the UK and China next.
    However, the deal isn’t exclusive and Starcom can test system with other companies as well.

    The time-frame of the deal hasn’t been revealed by the companies. And since Publicis and Omnicom are in the middle of a merger approval process, there’s no indication on how the Acxiom deal might extend over to Omnicom agencies once the merger is completed.

    The new partnership is followed by similar deals that have been signed earlier in the year. A pact gave Starcom MediaVest a first crack at premium Twitter ad inventory, and is intended to give the agency the ability to influence new Twitter products. Even last month, a deal between Starcom and Yahoo was announced which gave the agency exclusive access to Yahoo’s first-party data on its visitors.