Tag: Starcom

Starcom bags media rights for Ola

MUMBAI: Starcom India has bagged the media planning and buying rights for cab aggregator Ola for both traditional and digital media. The mandate is for both India and the international markets where Ola plans to expand such as Australia.

Starcom North managing director Deepak Sharma said, “Ola was impressed with our strategic planning skills, led by the human experience approach, as also with our strong data and analytics-led capabilities. They are on an incredibly exciting journey and we look forward to being a part of their growth and expansion plans.”

Ola senior director marketing Mudit Shekhawat said, “We are excited to partner with Starcom. Their teams were able to demonstrate strong insights on the category and brought in fresh ideas and thinking on the brand. Their expertise in integrated communications strategies and smart execution will help in further consolidating our leadership in this industry. We are excited to work with them.”

Ola integrates city transportation for customers and driver partners onto a mobile technology platform ensuring convenient, transparent, and quick service fulfilment. With over 8,00,000 vehicles and a million driver partners, Ola is building mobility for billions across 110+ cities with 14+ unique categories.

Starcom is the human experience company. Starcom has partnered with the leading brands including Airbnb, Coca-Cola, Fiat Chrysler Automobiles, Kellogg Company, Kraft Heinz, Samsung, Visa and more. Starcom is part of Publicis Media. Starcom India handles clients such as Dabur, Jet Etihad, Fiat Chrysler, Mars, AirBnb, Oppo and the entire regional AOR for AirAsia performance marketing.

March 6, 2018
Starcom CEO Mallikarjun Das quits

MUMBAI: After leading Starcom India through an era of strong growth and rapid transformation, Group CEO Mallikarjun Das has decided to move on from the organisation. Das had joined Starcom India as CEO in 2011.

The agency will be making an announcement shortly on new leadership for Starcom India.

“Working at Starcom over the last seven years has been a peak experience–it has left an indelible impression on me and shaped me as a professional and individual,” Das said.

In a career spanning 20 years, Das has donned several hats. Prior to Starcom, he was COO, Madison Media Infinity.

He added, “Wisdom of hindsight is a dangerous thing, but I count myself lucky to have had large, complex business challenges come my way in this stint. I have had the full support of my team, Anupriya and my previous bosses in facing up to these challenges. Our results speak for themselves – Starcom India has grown four times the last 4 years; our India operations ended 2017 as Starcom’s Global Office of the year. I wish everyone at Starcom and Publicis Media all the best for the future.”

Publicis Media India Group CEO Anupriya Acharya said, “We are going to miss Das. His tenure at Starcom has been exemplary and working with him has been a wonderful experience. Starcom has had a phenomenal journey under his leadership and he has made a tremendous contribution to giving a strong foundation to Publicis Media too. Our best wishes are with him for his next assignment.”

In a previous stint, Das has been a simulations modeler with Tata Interactive Systems where he headed the modelling practice in building simulations and games. He has worked as the Head on the P&G Planning AOR at Starcom and spent 3 years at Asian Paints as Head of Media, Market Research, Activation & PR.

Das holds a Graduate Degree in Statistics & is a Post Graduate in Management from the Indian Institute of Management (IIM), Bangalore.

February 14, 2018
Publicis’ co Starcom wins Lenskart media duties

MUMBAI: Starcom, a Publicis Media company, has won the media duties of the eyewear retailer Lenskart.

Lenskart has growing business that reaches out to over 1, 00,000 customers a month via a combination of a strong online business as well as ‘home check-up’ service.

As per industry estimates, India’s retail market is expected to expand at a CAGR of 10 per cent to $1.6 trillion by 2026 from $641 billion in 2016. India’s e-commerce market is expected to reach $220 billion in terms of gross merchandise value (GMV) and 530 million shoppers by 2025.

Lenskart, offering quality products at affordable prices, has grown more than 200 per cent in the last two years, appearing among the top three optical businesses in India today.

Starcom India Group CEO Mallikarjun Das says: “An important factor that determined our win has been our RoI-centric planning approach through state-of-the-art TARDIIS which clearly gives us an edge over competitors. Increasingly, optimisation and automation is the way to go.”

Starcom partners with the leading marketers and new establishment brands including Airbnb, Bank of America, Kellogg Company, Kraft Heinz, Novartis, Samsung and Visa.

September 21, 2017
Publicis co Starcom wins Godrej & Boyce mandate

MUMBAI: Starcom, in a significant development, has won the media business of Godrej & Boyce and will handle their appliances, furniture and securities portfolio. The mandate covers all media other than digital. The business was won as part of a highly competitive media review.

Godrej & Boyce is the holding company of the Godrej group that also operates across 14 diverse businesses. Starcom, a part of Publicis Media, partners with the leading marketers and brands, including Airbnb, Bank of America, Kellogg Company, Kraft Heinz, Novartis, Samsung and Visa.

Says Starcom India Group CEO Mallikarjun Das, “It’s a privilege to partner with Godrej & Boyce. Starcom is known for powerful transformative thinking and data-driven, tech fuelled media experiences. Starcom will put in the best of ideas, talent and resources for Godrej & Boyce and help them forge new and greater connections with consumers. As they continue on in their expansion plans, we look forward to bringing in rich returns on their media investments.”

September 19, 2017
BookMyShow brings Publicis co Starcom on board as media partner

MUMBAI: Publicis company Starcom has won the media mandate of BookMyShow. The mandate includes print, television, radio, cinema and outdoor.

BookMyShow is an online entertainment ticketing platform that allows users to book tickets for movies, plays, sports and live events through its website, mobile app and mobile site. Founded in Mumbai in 1999 and launched in 2007, BookMyShow is now present in over 650 towns and cities across India.

Says Mallikarjun Das, Group CEO, Starcom India, “The Starcom approach is to drive human actions and thereby business outcomes through transformative experiences and data-driven communication. BookMyShow is expanding rapidly and we look forward to unlocking new consumer connections for them and delivering bang for the buck on their media investments. We will provide them with agile solutions and help them achieve maximum exposure and eyeballs.”

Marzdi Kalianiwala, VP- Business Intelligence and Marketing, BookMyShow said, “We look forward to benefiting from Starcom’s experience and expertise in integrated communication strategies. We have always kept our users at the centre of our universe and as we scale and embark on new and exciting opportunities, we are confident that together with Starcom we will be able to reach out to our users more effectively and efficiently.”

September 6, 2017
Starcom co Performics.Convonix bags Aditya Birla Health SEO mandate

MUMBAI: Continuing its successful account wins, Performics.Convonix has won the SEO duties on Aditya Birla Health Insurance. Performics.Convonix is the digital end- to- end solutions company under Starcom India.

Sarfaraz Khimani, Co-CEO, Performics.Convonix says, “This is a significant addition to our roster and we look forward to developing and implementing a cohesive strategy on Search for Aditya Birla Health Insurance. An area such as health insurance faces a shortage of clear, concise information. We hope to enhance brand visibility, website traffic and ultimately increase ROI significantly through SEO. SEO is an area which has a huge bearing on business deliverables and our data and insight-driven approach to SEO backed by our strong background in technology will go a long way in achieving both the client and our joint objectives.”

Aditya Birla Health Insurance Co Ltd. is a 51:49 joint venture between Aditya Birla Group and MMI Holdings. This partnership between a Fortune 500 Indian Group and one of South Africa’s largest insurance companies aims to revolutionise the Indian health insurance industry with a unique offering for customers.

Powered by a team of over 350 young and energetic digital marketing professionals Performics.Convonix is one of the foremost integrated digital marketing solutions provider in India. Starcom is a renowned media communications agency that architects connected human experiences to create value through precision marketing, content and technology solutions.

August 1, 2017
Publicis Media India adds Rs 1000 cr-plus business in nine months

MUMBAI: The last nine months have been action-packed for Publicis Media India which has added over Rs.1000 crore in billings. Publicis Media India, through its brands — Starcom, Zenith, Performics.Resultrix and Performics.Convonix, will now handle a number of new accounts which includes — Parle Products, Mars, Fiat Chrysler, Citibank, OnePlus, Singapore Tourism Board, Fox Media, amongst other.

Publicis Media also won multi-agency pitches to retain its two key accounts, Micromax and Sun Pharma. Sun Pharma has, in fact, added to the mandate, digital duties.

Publicis Media India group CEO Anupriya Acharya said, “It‘s a great beginning for the Publicis Media proposition in India. Under the new structure, we have a great team of very energetic and highly talented leaders that run very motivated teams. We have been able to also focus our product and services to better serve our clients’ requirements and priorities. Our refreshed narrative on scale and added synergies on best in class data, tools and insights have all been well received by our clients. And I believe that these account wins are also a testimony tothe same. As we move ahead in 2017, our focus will be on scale, and future ready services like Performance marketing, Data and Analytics, Content, that provide business transforming solutions. We are already some of these services to markets like the US and the UK and this international hub helps us to scale up talent in these areas quite quickly.

Publicis Media India has also won many awards in year 2016 such as the Festival of Media Asia Pacific (FOMA) Gold for Tata AIG, Grand Prix at Campaign India Digital Crest Awards for work on Nestle India,Gold at Asia Pacific Customer Engagement Forum Awards for McVitie’s (United Biscuits), Innovative Agency of the Year at the Media Ace Awardsfor Performics and Radio Advertiser of The Year at Golden Mikes.

January 25, 2017
Publicis Media India adds Rs 1000 cr-plus business in nine months

MUMBAI: The last nine months have been action-packed for Publicis Media India which has added over Rs.1000 crore in billings. Publicis Media India, through its brands — Starcom, Zenith, Performics.Resultrix and Performics.Convonix, will now handle a number of new accounts which includes — Parle Products, Mars, Fiat Chrysler, Citibank, OnePlus, Singapore Tourism Board, Fox Media, amongst other.

Publicis Media also won multi-agency pitches to retain its two key accounts, Micromax and Sun Pharma. Sun Pharma has, in fact, added to the mandate, digital duties.

Publicis Media India group CEO Anupriya Acharya said, “It‘s a great beginning for the Publicis Media proposition in India. Under the new structure, we have a great team of very energetic and highly talented leaders that run very motivated teams. We have been able to also focus our product and services to better serve our clients’ requirements and priorities. Our refreshed narrative on scale and added synergies on best in class data, tools and insights have all been well received by our clients. And I believe that these account wins are also a testimony tothe same. As we move ahead in 2017, our focus will be on scale, and future ready services like Performance marketing, Data and Analytics, Content, that provide business transforming solutions. We are already some of these services to markets like the US and the UK and this international hub helps us to scale up talent in these areas quite quickly.

Publicis Media India has also won many awards in year 2016 such as the Festival of Media Asia Pacific (FOMA) Gold for Tata AIG, Grand Prix at Campaign India Digital Crest Awards for work on Nestle India,Gold at Asia Pacific Customer Engagement Forum Awards for McVitie’s (United Biscuits), Innovative Agency of the Year at the Media Ace Awardsfor Performics and Radio Advertiser of The Year at Golden Mikes.

January 25, 2017
Twitter initiated APAC business leadership summit #TwitterUdaan

MUMBAI: Twitter launched its first business leadership summit in Asia titled #TwitterUdaan in Gurgaon. The summit brought together approximately 200 industry leaders over thought-provoking presentations and panel discussions on the theme of #FutureForward.

Along with Twitter’s executives, other representatives present at the inaugural forum were from Future Brands, Group M, HDFC Life, Ogilvy & Mather, OLX, PepsiCo, Starcom, Tata Motors, Unmetric, Vodafone India, Yes Bank, and Yu.

#TwitterUdaan was punctuated with the launch of Twitter’s first-ever #TwitterInfluencerIndex, a study to understand the effects of C-Suite engagement, who are the top CEOs on Twitter are and what constitutes their success on the influential communications platform. The index highlighted the 100 top C-suite executives on Twitter from around the world. The various leaders were Mahindra Group chairman and MD Anand Mahindra, Kotak Mahindra Band executive vice chairman and MD Uday Kotak, Zomato founder and CEO Deepinder Goyal, Flipkart executive chairman and founder Sachin Bansal, Olacabs.com co-founder and CEO Bhavish Aggarwal, Snapdeal.com co-founder and CEO Kunal Bahl and InMobi founder and CEO Naveen Tewari.

“India is the growth engine for Asia-Pacific on Twitter. We are committed to India and the launch of #TwitterUdaan is about celebrating the creativity and innovation from India. The time is ripe for India to lead innovation and we want to help them soar and leverage Twitter in the digital age,” said Twitter VP International markets Shailesh Rao. “CEO participation on Twitter leads to better communication and it is heartening to see India account for nearly 50 percent of Asia Pacific C-suite executives listed in the #TwitterInfluencerIndex.”

The summit was focused on five big trends of 2016 i.e. live, video, disruption innovation, content marketing, data, and media-first. The opening keynote on ‘Future is Live’ was presented by Twitter managing director of Southeast Asia, India, Middle East and North Africa Parminder Singh who opened up the floor for engaging conversations with his presentation on Twitter’s live connection to culture.

Following to that was an engaging fireside chat between FutureBrands India MD Shailesh and CEO Santosh Desai on how brands need to build authentic relationships with their customers.

Global Brands and Agencies VP Jean-Philippe (JP) Maheu took the audience through content best practices in ‘Future is Content’ and provided insight on how to engage a customer, hold their attention and why video and media-rich content always wins on the platform.

Brand Strategy Asia Pacific head Steven Kalifowitz challenged advertising norms, showcased case studies and ideas that stood out of the clutter, and asked brands to think out-of-the-box using innovative, disruptive strategies in ‘Disruptive Innovation’.

Guest speaker Unmetric CEO and co-founder Lakshmanan Narayan presented a data-driven future showing how brands can use data to drive social media accountability and business outcomes.

While Twitter Asia Pacific and emerging markets senior director product specialist Maya Hari presented on a media-first future how we are now living at a time where media is increasingly live, interactive, and visual. This led to a thought-provoking panel discussion with guest speakers from CNBC TV18, PepsiCo, Tata Motors and The Economist on how being media-forward is not an option anymore.

#TwitterInfluencerIndex measures how influential the world’s top executives are on Twitter. The Index highlights how CEOs develop their digital influence and their ability to create an effect, change opinions and behaviours, and drive measurable outcomes using Twitter.Reach, relevance and resonance on Twitter are the cornerstones of the Index.

May 6, 2016
Twitter initiated APAC business leadership summit #TwitterUdaan

MUMBAI: Twitter launched its first business leadership summit in Asia titled #TwitterUdaan in Gurgaon. The summit brought together approximately 200 industry leaders over thought-provoking presentations and panel discussions on the theme of #FutureForward.

Along with Twitter’s executives, other representatives present at the inaugural forum were from Future Brands, Group M, HDFC Life, Ogilvy & Mather, OLX, PepsiCo, Starcom, Tata Motors, Unmetric, Vodafone India, Yes Bank, and Yu.

#TwitterUdaan was punctuated with the launch of Twitter’s first-ever #TwitterInfluencerIndex, a study to understand the effects of C-Suite engagement, who are the top CEOs on Twitter are and what constitutes their success on the influential communications platform. The index highlighted the 100 top C-suite executives on Twitter from around the world. The various leaders were Mahindra Group chairman and MD Anand Mahindra, Kotak Mahindra Band executive vice chairman and MD Uday Kotak, Zomato founder and CEO Deepinder Goyal, Flipkart executive chairman and founder Sachin Bansal, Olacabs.com co-founder and CEO Bhavish Aggarwal, Snapdeal.com co-founder and CEO Kunal Bahl and InMobi founder and CEO Naveen Tewari.

“India is the growth engine for Asia-Pacific on Twitter. We are committed to India and the launch of #TwitterUdaan is about celebrating the creativity and innovation from India. The time is ripe for India to lead innovation and we want to help them soar and leverage Twitter in the digital age,” said Twitter VP International markets Shailesh Rao. “CEO participation on Twitter leads to better communication and it is heartening to see India account for nearly 50 percent of Asia Pacific C-suite executives listed in the #TwitterInfluencerIndex.”

The summit was focused on five big trends of 2016 i.e. live, video, disruption innovation, content marketing, data, and media-first. The opening keynote on ‘Future is Live’ was presented by Twitter managing director of Southeast Asia, India, Middle East and North Africa Parminder Singh who opened up the floor for engaging conversations with his presentation on Twitter’s live connection to culture.

Following to that was an engaging fireside chat between FutureBrands India MD Shailesh and CEO Santosh Desai on how brands need to build authentic relationships with their customers.

Global Brands and Agencies VP Jean-Philippe (JP) Maheu took the audience through content best practices in ‘Future is Content’ and provided insight on how to engage a customer, hold their attention and why video and media-rich content always wins on the platform.

Brand Strategy Asia Pacific head Steven Kalifowitz challenged advertising norms, showcased case studies and ideas that stood out of the clutter, and asked brands to think out-of-the-box using innovative, disruptive strategies in ‘Disruptive Innovation’.

Guest speaker Unmetric CEO and co-founder Lakshmanan Narayan presented a data-driven future showing how brands can use data to drive social media accountability and business outcomes.

While Twitter Asia Pacific and emerging markets senior director product specialist Maya Hari presented on a media-first future how we are now living at a time where media is increasingly live, interactive, and visual. This led to a thought-provoking panel discussion with guest speakers from CNBC TV18, PepsiCo, Tata Motors and The Economist on how being media-forward is not an option anymore.

#TwitterInfluencerIndex measures how influential the world’s top executives are on Twitter. The Index highlights how CEOs develop their digital influence and their ability to create an effect, change opinions and behaviours, and drive measurable outcomes using Twitter.Reach, relevance and resonance on Twitter are the cornerstones of the Index.

May 6, 2016