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Tag: Starcom

  • Zee announces Agency Premier League T20 for media agencies to build connect with DP World ILT20

    Zee announces Agency Premier League T20 for media agencies to build connect with DP World ILT20

    MUMBAI: In a vibrant fusion of cricket and creativity, the inaugural Agency Premier League T20 is set to launch in Bengaluru, blending the excitement of the game with the star power of the media industry. The tournament will kick off on 16 December, featuring renowned Kannada actor Ramesh Aravind at the opening ceremony, promising a thrilling experience that unites media professionals in a celebration of sport and collaboration.

    Zee Entertainment Enterprises Ltd (Zeel) the official broadcaster of the DP World International League T20, is engaging prominent media agencies through this unique initiative, which will also take place in Delhi on 18 December and culminate in Mumbai on 20 December. With Ramesh Aravind, known for his iconic Kannada talk show Weekend with Ramesh on Zee5, headlining the Bengaluru leg, this innovative trade marketing initiative aims to promote the third edition of ILT20 among media professionals on an engaging platform.

    The Bengaluru leg will see spirited participation from prominent agencies, including Group M fielding two teams and Dentsu, Havas Media, Initiative and Madison each competing with one team. Following this, the Delhi edition will feature teams from OMD, Havas, IPG, Group M, Publicis and Dentsu. The Mumbai event will host an equally competitive lineup with Wavemaker, Starcom, Madison World, DBB Mudra Max, Essence Mediacom and Mindshare Fulcrum.

    Zeel’s chief growth officer of digital & broadcast revenue Ashish Sehgal said, “The Agency Premier League T20 reflects Zee’s commitment to fostering meaningful engagement and pursuits with our trade partners, including the media. Cricket unites India, and this league brings the excitement of ILT20 closer to the media fraternity while celebrating the unifying spirit of the game. Through this tournament, our aim is to create an innovative and immersive experience that resonates with cricket fans across the globe.”

    The month-long third edition of DP World ILT20 will begin on 11 January 2025, with the finals slated to take place on Sunday, 9 February 2025. Cricket fans can watch this action-packed tournament on Zee’s most widely distributed and viewed 15 linear TV channels: &Pictures SD, &Pictures HD, Zee Cinema HD, Zee Anmol Cinema 2, Zee Action, Zee Biskope, Zee Zest SD, Zee Cinemalu HD, Zee Telugu HD, Zee Thirai, Zee Tamil HD, Zee Kannada HD, Zee Zest HD, &Flix SD and &Flix HD. It’s also free to view on one of India’s leading OTT platforms – Zee5. The syndicate broadcast partners around the world will be announced in the coming days.

    As per the press release mentioned earlier this year, Zeel reported that the league’s second season reached 221 million viewers and to capture a viewership of 230 million for the upcoming season, Zee will expand its reach by including south Indian channels, offering a month-long cricket carnival experience.

    The channel’s extensive distribution strategy ensured widespread accessibility in India and across the globe. With a notable 46 per cent share of female viewership and 55 per cent share of youth viewership, the league’s broad appeal in India underscores its status.

  • Indian Digital BrandFest 2023: Role of Emerging Media in the Programmatic World

    Indian Digital BrandFest 2023: Role of Emerging Media in the Programmatic World

    Mumbai: The 3rd edition of Indian Digital BrandFest 2023 kicked off and had brands, advertisers, and tech platforms discuss all these trends and more. The summit looked at the latest trends driving the change in consumer behaviour and how it has impacted the industry’s growth.

    Whether it was a boom in influencer marketing or the popularity of short-video platforms, brands did not hesitate to jump onto the digital bandwagon to up their marketing game. So Indian television.com is taking this opportunity to bring a host of industry experts together under one roof to discuss all these new trends shaping the future.

    The panellists for this session were dentsu x senior business head Pragnya Nanda, Starcom AVP- digital buying & investments Hemanshu Makatia, Udyog Plus lead marketing and alliances Siddesh Kerkar, Absen sales India (India business) Gangasagar Amula. The session chair for this panel was Lemma head- marketing & brand solutions Merlin Coutinho.

    Coutinho was delighted to discuss the role of emerging media in the programmatic advertising world. She quickly jumped into the topic with the panellists and asked their views on the emerging media in today’s context.

    Nanda said, “ What do we mean by emerging media? These are digital outdoor, online audio, streaming platforms, gaming platforms, retail, Connected TV etc. All of this media have been there for quite a while. But now they all are available programmatically and have changed the entire game of advertising. The need for measurability in terms of seeing how your advertising spends are actually creating an impact for your brand is, I think, at peak right now.”

    Makatia commented, “ I can get everything on a single platform rather than going individually checking with everybody in the media space because everybody you know in today’s world, everybody tends to say that I’m number one.”

    Kerkar explained, “ Today we are not buying platform or channel-based inventory, we’re buying the user base inventory. Emerging media has helped a lot. And it has made planning very exciting.”

    Amula, quite optimistically, said, “At Absen, we are thinking about building the ecosystem and when I say ecosystem, we are building, we are collaborating with partners where we can make solutions for the end customers and make sure that they are at the end are the winners.”

    In the end, Coutinho concluded by saying this session was a whole new event as there’s so much happening in the emerging media field.

  • Publicis Groupe partners with Digital India Foundation to launch ‘Decoding ONDC – Perspective For Marketers’ report

    Publicis Groupe partners with Digital India Foundation to launch ‘Decoding ONDC – Perspective For Marketers’ report

    Mumbai: Publicis Groupe India, in partnership with the Digital India Foundation (DIF), is all set to release its path breaking and insightful report on the commerce ministry-backed interoperable network, Open Network for Digital Commerce (ONDC), titled “Decoding ONDC: A Perspective for Marketers.” The report will be made public on 23 November.

    Powered by Publicis agencies Performics, Starcom, and Digitas, the intelligence report looks at simplifying and giving a 360-degree view of ONDC, aiding brands in leveraging open networks in commerce for optimum business results.

    The report is an in-depth playbook tailored for the c-suite and brand leaders, and it covers everything from ONDC architecture and the customer journey, to brand preparation, marketing opportunities and increased reach and discoverability, data policy and the data infrastructure required, and industry-specific perspectives, among other key areas.

    As India’s digital commerce grows at meteoric speed and is further set for a huge uptake with ONDC’s full-fledged launch, Publicis Groupe’s supercharged commerce and technology capabilities, depth of talent and expertise keep brands informed and well-ahead of the curve in a dynamic and evolving retail landscape.

    ONDC will further revolutionise the e-commerce environment by making it more inclusive and accessible to all, bringing buyers, sellers, and gateway service providers onto a single system, enabling further inroads into Bharat (tier II-III towns and rural areas), facilitating digital commerce for smaller and medium-sized businesses, and adding to the collective goal and vision of a self-reliant digital India.

    Publicis Groupe South Asia CEO Anupriya Acharya says, “ONDC will bring in a whole new world of commerce. We expect open networks in commerce to trailblaze innovation and new business models around online retail and to deliver increased reach and additional customers for our clients. It will highlight a more evolved and empowered consumer with a plethora of options. The progress of ONDC and its success trajectory are also being viewed and monitored internationally, and this could likely lead to profound shifts in global commerce as well. Within this context, we felt it was imperative and timely to bring valuable insights, research, and data points around ONDC, which will transform the digital commerce journeys of brands and help marketers adapt and develop strategies, reinvent existing models, and keep their businesses responsive, resilient, and contextual.”

    ONDC co-founder & head of Digital India Foundation and board member Arvind Gupta said, “The success of digital public goods in identity, payments, and social welfare disbursements in India is based upon two principles: trust in technology, and co-creation of value. ONDC is a remarkable step to incorporate these principles to democratise e-commerce, to realise our aspirations for a Digital India, and to empower the millions of people in smaller towns and rural areas who will now have access to technology and digital commerce. Of particular note is what it can do for smaller and medium-sized businesses, putting them on the map nationally and making them discoverable and reachable.”

    “India, with its huge demographic dividend, entrepreneurial talent, and innovative thinking, is a true beacon of ideas for the rest of the world. ONDC will catalyse powerful and progressive social and economic shifts that will benefit not only India but potentially the entire world. DIF’s partnership with Publicis is an exemplary one, and we have collaborated successfully on an outstanding report that guides participant strategy, technology, data, content activation, and investment in the ONDC connected age of commerce,” he added.

    Performics India CEO Lalatendu Das stated, “Technology and commerce will continue to converge through ONDC, leading to exciting opportunities for brands and new avenues for spectacular growth. In view of the transformation in the environment and an entirely new ecosystem taking shape, Publicis can be a powerful enabler in decoding the immense possibilities in ONDC and aiding brands in re-imagining their commerce, revamping strategies, technology, and data infrastructure. We have been paying close attention to brands and their current state of preparedness for ONDC, capturing marked shifts and trends across categories and businesses through our survey and through close conversations with ONDC top executives, industry leaders, and decision-makers. The range and depth of information presented in the report is sure to help marketers gain actionable insights that strengthen and future-proof their businesses.”

  • Starcom bags media mandate for Vadilal Group

    Starcom bags media mandate for Vadilal Group

    Mumbai: Ice cream brand Vadilal Group has awarded its media business to Publicis Groupe’s Starcom, a human experience company. The pitch process managed over five weeks was clinched by Starcom which demonstrated its advantage in proprietary multi-channel planning tools, rich analytics and tech capability, said the statement.

    As part of the mandate, Starcom will manage Vadilal’s media, strategy, planning, buying, negotiation and implementation for TV, digital, influencer and content initiatives. “The scope of work is future-forward with Vadilal looking to strengthen its presence not only in general trade but also modern trade, e-commerce and on-demand delivery,” the company said.

    “We are delighted to have the opportunity to collaborate with Vadilal Ice Creams (Vadilal Enterprises) a consumer favorite across generations due to their quality and range of flavours,” remarked Starcom India COO Niti Kumar. 

    “We are a planning focused agency with data and tech at the heart of our products. With our record in delivering efficient and impactful media actions, Starcom will contribute to Vadilal’s growth plans in a world of new consumer realities.”

    “At Vadilal, we wanted to bring more accountability and scientific approach to media investments. Our just concluded pitch process demanded extensive detailing and process alignment. We selected Starcom as our media partner after evaluating all media agencies and their offering, in line with Vadilal’s business requirements,” commented Vadilal Ice-Creams brand director Aakanksha Gandhi. “Starcom is a renowned integrated media agency and one of the best in their field. It would be a pleasure to onboard them and looking forward to working with them with further new age media innovations and avenues,” she added.

  • Connected TV: A growing market in India

    Connected TV: A growing market in India

    Mumbai: Connected TV has an audience base of 45 million in India, according to Madison Advertising Report 2022.

    The segment contributes eight to ten per cent of the digital audience currently. In the last five years, it has grown nine times and is expected to grow by another four times to reach an audience base of 120 million by 2025. It is expected that connected TV audience base contribution will surge by 15 per cent in future.

    The audience base of CTV is growing mostly due to the increase in demand for smart TVs. In 2021, CTV shipments accounted for 84 per cent of overall TV shipments as compared to 64 per cent in 2020.

    These data points were presented by Madison World’s general manager Chinmay Chandratre who moderated a panel discussion at Indiantelevision Dot Com’s four-day event ‘Content-Tech, Ad-Tech, Mar-Tech and More (CAMM) Summit’ co-powered by Pubmatic and Industry Partner Adjust held on Tuesday.

    The discussion was joined by legacy and new-age brand marketers, media planners and technology providers such as Adjust lead product strategist Gijsbert Pols; Starcom chief operations officer Niti Kumar; ITC Limited chief operating officer – dairy and beverages Sanjay Singhal; HomeLane chief marketing officer Udit Mediratta and Pubmatic’s regional vice president (OTT and CTV) Vijay Anand Kunduri.

    Watch the full session.

    The discussion kicked off by understanding how a legacy brand like ITC looked at the opportunity of CTV. “Typically, the way you build huge categories like biscuits and snacks is through mass advertising,” explained ITC’s Sanjay Singhal.

    “As consumer tastes have evolved, we have found that there is a need to slice and dice consumer segments whose needs cannot be met by traditional products and communication on mass media platforms. There is a need for targeting cohorts of consumers that TV cannot do efficiently,” said Singhal.

    “There is only so much that may be communicated in a 30-seconder ad on TV,” he added.

    Singhal, “When there is a need to explain certain benefits of products to the consumer, a more engaging medium with a higher frequency build-up is required.”

    No doubt ITC is a large spender on TV but a large proportion of ad spends are moving to new age mediums for their brands that are targeting younger audiences, alluded Singhal.

    He added, “It’s not just our brands such as ‘Bingo’ and ‘Yippee’ which are youth-oriented that are moving towards digital but also our atta brand ‘Ashirvaad’. That’s the power of high frequency.”

    While legacy brands are leveraging a mix of traditional TV and CTV, new-age brands such as HomeLane are comfortable advertising only on digital and CTV platforms.

    As Udit Mediratta puts it, “As a digital-first brand, our target audience is largely millennials who are ‘cord-cutters’ and hence CTV is the new TV for us. There are inherent strengths in CTV whose visuals and formats are similar to traditional TV while at the same time it is also targeted and measurable. The only disadvantage at this point is scale because there are only 20 million CTV households. However, this base is expected to increase by four times in the next three to four years.”

    From a media planning perspective, CTV allows brands to reach incremental audiences, states Starcom’s Niti Kumar. “When you look at CTV and what it brings to the table, it is the largeness of TV in terms of screen size and format coupled with the biggest advantage of digital i.e., targeting/precision. CTV should be included in media plans based on two criteria – where’s the consumer and the brands’ business outcomes.”

    “In terms of inventory that is available and targeting, CTV in India is still in its nascent stage as compared to what a YouTube or Disney+ Hotstar can provide. There’s a lot of development that is needed in the technology but it can be layered onto media plans from an incremental reach perspective,” she adds.

    The rise of CTV also implies that publishers must be more conscious of hygiene factors while displaying an ad that negatively impacts the user experience. “What we’ve seen is a movement from the small screen to the big screen,” observed Pubmatic’s Vijay Anand Kunduri.

    “In most of the Indian market, digital penetration is largely due to mobile but in the last 24 months, we’ve seen the transition from ‘me’ to ‘we’ viewing largely in front of CTV. On the broadcaster side, the trend where the content was first being created for linear and then streamed on OTT as catch-up has reversed. Now, content is being streamed on OTT-first followed by linear telecast,” Kunduri added.

    “Parallel to CTV there’s also the emergence of free ad-supported TV (FAST) or advertising video-on-demand (AVOD) and publishers must take into account that when their ad is playing on CTV it should not face technical issues such as buffering, back-to-back ad reels and showing competitor product ads consecutively as this creates a bad user experience,” he added.

    Adjusts’ Gijsbert Pols mentioned that in terms of measurability, CTV measurement on digital platforms is just like Facebook and YouTube, however, there is an important caveat that marketers and planners must be aware of.

    He said, “Across the world, performance marketers are entering the TV space via CTV because it has become measurable. I don’t think we are far away from a fully digitalised way of measuring performance and branding as the technology and data are there. The problem is implementation which is a tough cookie to crack.”

    “While you can measure CTV in the same way you measure other digital channels, it does require you to adjust key performance indicators (KPIs). CTV is more upper-funnel as there are no clicks. For the last decade, digital marketers have been used to measure digital looking at last touch data, however, CTV requires you to adopt a multi-touch approach when it comes to measurement,” he concluded.

  • Starcom onboards Niti Kumar as chief operating officer

    Starcom onboards Niti Kumar as chief operating officer

    NEW DELHI: Media agency Starcom has strengthened its leadership team with the appointment of Niti Kumar as chief operating officer. She will be responsible for client deliverables, revenue growth, and new business development across the agency’s offices.

    Kumar will report to Starcom India CEO Rathi Gangappa, and will work closely with the senior leadership at Publicis Media to consolidate businesses and drive integrated solutions.

    During her 20 years in the media and marketing industry, she has dabbled in media planning, marketing, digital communications, and media investment management, and has worked across a variety of categories like publishing, FMCG, telecom, automobiles, garments, and BFSI.

    Gangappa said, “I believe that there is immense growth potential in the market today, especially considering the shifts we are likely to see in consumer and workplace habits in a post- pandemic era. This is the right time for Starcom to recruit the right talent, drive future-focused capabilities and to grow the agency’s business through innovative and organic streams.”

    Before joining Starcom, Kumar was the senior vice president at Penguin Random House India, where she spearheaded marketing along with the digital and data initiatives of the organisation. A graduate from MICA, she has held leadership roles at GroupM (managing partner north & east at Mediacom) and Mudra Communications (office head, media, Delhi & Kolkata).

    A TEDx speaker, Kumar has closely led and managed media investments and strategy for global and local businesses like Mars Wrigley, Shell Plc, Makemytrip.com, Gillette, Amway and Reckitt Benckiser, to name a few.

     “I’ve always believed in the power of communications to influence a brand’s business impact and their relationship with consumers,” said Kumar. “Starcom has a diverse and interesting portfolio of clients, and I’m looking forward to working with them to drive more value, innovation and effectiveness for their media investments while also using the agency’s unique offerings to grow and strengthen the teams and the business.”

  • #Forecast2021: E-commerce industry set for a massive uptick

    #Forecast2021: E-commerce industry set for a massive uptick

    NEW DELHI: Remember the good ol’ days when we could go to the corner store and buy essentials without fear of catching some newly fangled disease? All that changed with the outbreak of the novel Coronavirus. Lockdown was imposed, and only a minimal number of mom and pop stores and modern trade outlets were allowed to open with a specified in-store limit. This led to the quick adaptation of digital medium by people for fulfilling their daily needs. The adaptation was so fast and in such huge numbers that many of the companies did not have the infrastructure ready to cater to such a high need. For instance, online grocery players were working overtime to deliver orders, yet in the early days of the lockdown, there was a delay of nearly three to five before one’s order reached their doorstep. Local kirana that always dealt in ‘cash only’ quickly adopted e-wallets to ensure that business works as per routine.

    It seemed like the Covid2019 pandemic poked a hole in time and the global e-commerce industry just sped through it, landing in an era that was yet to arrive. Several industry leaders, observers and think tanks pointed out that the digital adoption which would have otherwise taken five years was achieved in a matter of months. While the Indian side of it struggled to find its foothold in the initial few months, it managed to attract a swarm of takers, both in terms of investors and consumers, throughout 2020. According to a Goldman Sachs report released in July last year, the e-commerce growth rate for 2020 is expected to be 18 per cent. It also estimated growth rates of over 33 per cent and 28 per cent in 2021 and 2022, respectively. 

    The report further suggested that online grocery is going to be the biggest driver for e-commerce in India, accelerating with an 81 per cent annual growth rate. This was proven throughout the lockdown when people developed the habit of ordering groceries online. Coming close on the heels will be fashion, mobile & electronics, general merchandise, personal care and home furnishings, as indicated by the marketing industry. 

    This has given a huge boost to the e-comm players who are now thriving with a bigger and active community than before. Their bellies are filled with investments from global giants and investor presentations are shining with the bright future of this domain in the Indian market.

    The silver lining is that e-commerce has also spread vertically and horizontally in the non-metro regions. The number of pin codes has increased and these players are covering more ground than ever.

    As part of their omnichannel strategy to cover more ground, e-commerce players are adding and will continue to add kirana stores and local shops to their network. Amazon and Flipkart have been the torchbearers of this rapid expansion.

    “E-commerce players are also looking to increase the number of consumer touchpoints to gain higher customer mindshare. In the next five years, over 60 per cent of e-commerce volumes are likely to come from tier-2 and tier-3 cities, making it imperative for e-commerce businesses to build their seller base and delivery reach in smaller towns,” Starcom CCO Rajiv Gopinath interjected[L1]  added.

    Headless commerce

    Many experts have mentioned that people are moving towards headless commerce. This would mean a lot of investment in technology and the integration of different functions to create a seamless experience. A result of this would be the reshaping of retail stores, a drive-through model of shopping and experiential showrooms for the sake of enhancing user experience.

    Logicserve digital founder and CEO Prasad Shejale highlighted, “Headless commerce is evolving, and we will surely see more of that soon. We will also see more and more adoption of virtual or e-trial rooms and cashless payments. Buying online and picking up in-store (BOPIS) is also a phenomenon that might soon become popular.”

    “While the infrastructure for it is in its infancy, we can expect auto-checkout, curb-side pickup, order-online-pickup-offline and tap-and-pay experiences to become the norm in the coming months,” 22feet Tribal Worldwide president Preetham Venkky suggested.

    This will also result in 2021 laying the foundations of a touch-free world. 

    Digital  transformation for the retail industry means automating and digitalising their existing systems, adopting DevOps (a set of practices that aims to shorten the systems development life cycle) for modernisation and sustenance, and using cloud and everything as a service added Gopinath. “Digital ecosystems that combine their core e-retail business with sticky customer services, such as video streaming, gaming, booking and payments, in a single platform, will grow.” 

    While the integration of technology in e-commerce has been going on for a few years but the pandemic has given a huge fillip to its adoption. Try-n-buy, cashless payments, personalisation and applications have all become a part of online shopping.

    The platforms are investing to ensure one-on-one communication with customers and offer personalised offerings.

    For years, the allied beneficiary of e-commerce growth is the logistics and warehouse category. However, the next step in their evolution is the digital transformation of these two categories.

    dentsu Asia Pacific (APAC) chief data & product officer and dentsu Programmatic – south Asia CEO Gautam Mehra opined that warehouses will be centralised and home deliveries will pick up sharply. “In the automotive segments, real estate is a huge cost for dealerships, this will definitely come down. With VR headsets and a car in the parking, one can turn a mall activation into a dealership with a test drive option.” 

    The rise of online shopping has led to greater digital spends over the last couple of years, a trend which will only gain further traction. If e-commerce volumes rise, it is conceivable that investment is focused on digital advertising to facilitate the path to purchase, particularly in the channels that are closest to consumer decision-making.

    Brands will advertise heavily on e-commerce platforms. “Brands are responding by investing more in e-commerce advertising. Marketers are looking to create an optimised combination of media used for advertising in order to maximise ROI,” shared Gopinath.

    The industry will continue to advertise heavily in 2021 as well; digital and TV being the preferred channels. TV advertisements are ideal to raise awareness among the masses and build brands, which e-commerce embraces. In Shejale’s view, television will remain a popular medium among the masses and TV ads will continue to generate higher advertising demands in the immediate future as well.

    In order to tap into this massively viable growth environment, brands will have to focus primarily in four areas: smooth, expected and fast user experience; value addition over marketplace offerings; digital experience befitting the brand; and last but not the least – better customer service (than marketplace), suggested Venkky. 

    Clearly, e-commerce players and its various stakeholders will have a lot to contend with this year. As consumers’ buying behaviour undergoes a sea change, with preferences tending to simpler, more interactive, and quicker ways to shop, the forward-thinking e-tailer will be wise to keep the aforementioned pointers in mind.

  • Starcom appoints Anil Shankar as vice president, digital media solutions

    Starcom appoints Anil Shankar as vice president, digital media solutions

    MUMBAI: Starcom India has announced the appointment of digital leader Anil Shankar as its vice president, digital media solutions.

    Shankar has more than 16 years of experience in digital marketing and technology working across digital media platforms. He most recently served as lead of Programmatic Sales Nationally at Times Internet and has also worked with leading media companies such as WPP, GroupM and Affle. Shankar has a proven track record of building and developing high performing digital teams and solutions ranging from full funnel data-led planning  to measurement, attribution and monetization. His experience spans across verticals such as consumer goods, financial services, telecommunications and E-commerce.

    Starcom India CEO Rathi Gangappa says, “We are delighted to have Anil join us. He brings a wealth of digital expertise, strong leadership and new perspectives to Starcom and will lead our overall digital agenda, vision and offering. His extensive experience across agency, client and publisher ecosystems makes him an invaluable asset. Anil is passionate about Starcom’s Human Experience approach,  future-facing work streams and culture of collaboration. He will add tremendous value to our clients.”

    Shankar adds, “These are thrilling times. We have merely scratched the surface of digital possibilities. From banners to big data, big screens to mobile screens, even our smallest of towns are getting digitally equipped. This makes India the most exciting digital market in the world. I am confident that Starcom’ s robust client portfolio, talent, infrastructure with strong technology and programmatic solutions will surely help in further deepening the client’s confidence.”

  • Rathi Gangappa joins Starcom India as CEO

    Rathi Gangappa joins Starcom India as CEO

    MUMBAI: Media agency Starcom has appointed Rathi Gangappa as chief executive officer in India. The announcement comes while the world is celebrating Women’s Day today.

    Gangappa comes with a wealth of over 20 years experience in media and brand communications with rich digital and data expertise. She has navigated key leadership roles requiring a fine balance of strategy and execution in complex cross-cultural environments, driving transformation programmes, building capability and nurturing talent spanning media strategy, innovation, sponsorships, digital, mobile and social media marketing. 

    Rathi Gangappa says, “I am very excited to join Starcom, especially at a time when the agency has gained so much momentum. Starcom’s human experience focus connects human values with brand objectives, delivering seamlessly integrated communications. I look forward to driving business results for clients and adding to the Starcom culture of innovation and collaboration. It has a wonderful set of clients both locally and globally and a really strong backing of Publicis Media.”

    Gangappa’s last role was as COO at MediaCom, where she was in charge of day to day operations and managing key client relationships across Mumbai, Delhi and Bangalore. Her past stints also include Vodafone, Onmobile Global Ltd, Maxus and Lowe Lintas.

    Publicis Media India CEO Anupriya Acharya adds, “We’re delighted to have Rathi join us. Her immense experience across agency, client and publisher ecosystems and demonstrated capabilities across the entire gamut of marketing and brand communications is exemplary. She shares our view on the consumer journey being ever-evolving and the challenges it poses to brands and is passionate about Starcom’s human experience approach. She will no doubt be an asset and will add value to our clients and people alike.”