ITV

Tag: Starcom Mediavest

  • SMG Convonix creates a digital campaign for OLX

    SMG Convonix creates a digital campaign for OLX

    MUMBAI: SMG Convonix, an integrated digital marketing solutions company and part of Starcom MediaVest Group, has come up with a unique integrated experiential digital media campaign for OLX “Phone ko banao SELLphone”.  OLX, in a marketing campaign across TV, radio, and outdoor, is promoting a new concept of ‘sell-phone,’ focusing on three core communication points click-upload-sell.

     

    The digital ad campaign by the digital agency trendily allows the users to sell off household things virtually by just experiencing this innovation on web though their mobile phones. This mobile sync web campaign goes live on Yahoo and MSN from 4 and 5 June, respectively.

     

    Women have always been an integral part of the brand communication at OLX. With ‘Phone ko banao Sell-Phone’ OLX celebrates the individuality and independence of the new-age Indian woman. The campaign displays OLX mobile App as a tool of empowerment for women, allowing them to earn money, and unclutter from the convenience of their homes.

     

    The technical capabilities of SMG Convonix and integrated digital marketing solutions drive synergies across various elements of the online ecosystem to architect solutions that sit right at the heart of their clients’ business imperatives.

     

    OLX India CEO Amarjit Batra said, “The current campaign “Phone ko banao SELLphone” stemmed from the insight that it is easier to use a classifieds platform from a mobile phone than a desktop PC. The campaign tries to highlight that online selling is fun and convenient”.

     

     “This innovation is an attempt to deliver the joy of selling through mobile, and displays the ease of the OLX mobile App. With this campaign we intend to give our users the best possible user experience,” he added.

     

    SMG Convonix CEO Vishal Sampat said, “With this mobile and web sync innovation we have tried to break the clutter in the digital ad space and bring out the realistic experience of making your phone a “SELLphone.  We wanted to take this several notches higher by creating a truly unparalleled interactive digital campaign by gamifying the website.”

     

     He added, “There is a lot of information this communication had to convey. It had to explain what digital ad campaign is, how it benefits consumers and how to access your phone to sell. We hope that this innovation will not just create awareness about the brand but also give an opportunity to experience the ease of use for the OLX mobile App.”

     

  • Maxus wins Kotak Mahindra’s media AoR

    Maxus wins Kotak Mahindra’s media AoR

    MUMBAI: The year has been a good one for Maxus and it ended it by bagging the media duties for Kotak Mahindra following a multi-agency pitch.

    Prior to the development, Starcom MediaVest handled the business of the financial services conglomerate.

    On the win, Maxus south Asia MD Kartik Sharma who will take over the responsibilities of Maxus south Asia from Ajit Verghese effective January 2014, said in a statement, “We are excited about working with one of India’s most established brands, with a legacy of over 20 years. 2013 has been a great year for Maxus and we are excited with yet another client in our roster.”

    The agency acquired several new businesses including Ruchi Soya, Tata Tea, Redbus and Musafir.com while retaining the L’Oreal business.

  • Starcom MediaVest Group Announces Zero Dot: Brand Experience Consulting Redefined

    Starcom MediaVest Group Announces Zero Dot: Brand Experience Consulting Redefined

    MUMBAI: Starcom MediaVest Group (SMG) announced today that it launched a new unit at the company, Zero Dot, a new generation of brand consulting, experience design, strategy and original creation of content. Zero Dot works to solve clients’ marketing challenges with a unique approach. While the unit launched officially today, Zero Dot has already been driving new ideas, innovation and returns for numerous clients, including Procter & Gamble brand Cheer, who recently named Zero Dot as one of its creative partners.

    Zero Dot, led by Jonathan Hoffman, SMG President, Experience Design, brings world class talent, ideas and technology for the era of convergence. The unit provides a new way for brands to think about creativity and ideas and its work is inherently designed for the digital age, across multiple screens—social and participatory at the core. Designed to work quickly, in an integrated fashion with a fast, agile process, Zero Dot yields ideas for clients who can take them to market faster than typical integrated marketing approaches.

    “Consumers are at the center of everything we do,” said Laura Desmond, SMG CEO. “Keeping ahead of their pace of change and connecting with them in real-time is a part of our DNA. Today’s converged media world has created a need for more agile, multidisciplinary solutions, which is where Zero Dot comes in—serving as a consultancy that can create a new breed of experiences and catalyze speed to market so brands can engage today’s consumers in the moment..”

    Zero Dot will collaborate with all SMG agencies and Centers of Excellence (COE) and joins a strong group of emerging media and content units at the company, including Liquid Thread; SMG’s global data and analytics COE; its emerging mobile and social COE; Big Fuel, SMG’s social agency; and its Search COE. Zero Dot will expand globally throughout 2014.

  • Three million homes have no CBS service via TWC

    Three million homes have no CBS service via TWC

    MUMBAI: As Time Warner Cable and CBS continue their negotiating deadlock, Starcom MediaVest researcher Sam Armando has discovered how widespread the blackouts are individually in the New York, Los Angeles and Dallas markets. TWC has refused to make the figures available.

     

    Armando writes in a blog post that 17 per cent of homes in both New York and Dallas are without the local CBS station, while the figure climbs to 26 per cent in the Los Angeles market.

     

    On a national level, the number of homes with CBS-owned local stations blacked out is around 3.2 million, according to CBS. Showtime is off the air across TWC’s national footprint, as TWC and CBS continue to battle over terms of re-upping a carriage deal. The blackouts started 2 August.

     

    CBS has called on talent to encourage TWC customers to switch providers and on Monday brought the Manning brothers into the fold. A newspaper ad in New York might suggest CBS thinks the blackouts could continue until 15 September.

     

    “You could miss this historic matchup,” the ad reads, referring to the New York Giants vs. Denver Broncos game on that Sunday, with Peyton and Eli Manning facing off.

     

    The ad also suggests viewers could miss the much-anticipated college game between Alabama and Texas A&M on 14 September “featuring Heisman winner Johnny Manziel.” That copy could become moot any day now as Manziel is under NCAA investigation for receiving payments for his autograph; he could be suspended for the game.

  • SMG wins Dabur’s media planning mandate

    SMG wins Dabur’s media planning mandate

    MUMBAI: Starcom MediaVest Group (SMG) has won the media planning account for Dabur’s entire portfolio of skin care, hair oils and home care products.

    The account was won on the back of recently held multi-agency pitch.

    Maxus India was the incumbent agency.

    Starcom MediaVest Group-India CEO Malli CR said, “We are thrilled to associate with Dabur. The brand has a legacy of offering some of the best, natural products in the category. Our solid Research and Analytics combined with robust Media Planning tools will accelerate Dabur’s visibility, recall and intent among consumers.”

    Dabur’s in-house ad agency Adbur handles the media buying for the products.

    Dabur India has a range of products in the Home care, Personal Care, Health Care and Food and Beverage sections. It has a portfolio of over 250 products.

  • Arnab Mitra to head Digital at Starcom MediaVest Group India

    Arnab Mitra to head Digital at Starcom MediaVest Group India

    MUMBAI: Arnab Mitra has been appointed as the national director – Digital at Starcom MediaVest Group (SMG) India.

    Mitra will report to SMG India CEO Mallikarjunadas CR.

    Mitra takes charge today and will be based in Mumbai. He moves in from MediaContacts, a Havas Digital Company, where he was regional director – South Asia.

    Along with the branch heads of Starcom Worldwide and MediaVest Worldwide as well as the heads for Insights & Research and Business Impact functions, Mitra will be part of the National Leadership Team at SMG India.

    According to an official communique, “This appointment is in line with the vision to take Starcom MediaVest Group to the next level building it on the three pillars of research & insights, digital and content.”

    Mitra has spent nearly a decade with leading digital companies including three years in London with Purple Media, a UK based agency, where he was instrumental in launching and implementing their affiliate network across Europe.

    Mitra has also worked with Ignitee and Pinstorm before moving to the Havas group.

    Says Mallikarjunadas CR, “We were looking for someone with robust experience to head our Digital business. In Arnab we have found the right person who will drive our digital offering and lead the digital teams across the company. His international experience in one of the most evolved digital markets is going to be of great benefit to clients and teams within.”

    Mitra added, “I’m excited about leading the Digital offering at Starcom MediaVest Group. This is a company which is way ahead of its times in its philosophy and focused in a huge way on digital and innovation. I’m looking forward to contributing to its growth and success as it writes a new chapter in its history.”

  • SMG appoints Raghav Subramanian as national director – insights & research

    SMG appoints Raghav Subramanian as national director – insights & research

    MUMBAI:Starcom MediaVest Group has appointed Raghav Subramanian as the national director – insights and research.

    Subramanian takes charge on 1 July and will be based in New Delhi. He will report to Starcom MediaVest Group CEO Mallikarjunadas CR.

    Along with the branch heads of Starcom Worldwide and MediaVest Worldwide as well as the heads for digital and business impact functions, Subramanian will be part of the national leadership team at Starcom MediaVest Group India.

    Subramanian moves in from ZenithOptimedia where he was chief strategy officer.

    Prior to that Subramanian spent nearly a decade with GroupM and its business science division ATG (Advance Techniques Group) in New York. He began his career at Ogilvy in the early 90s and has nearly two decades of experience.

    Says Mallikarjunadas CR, “Raghav comes to us with a wide variety of experience managing analytic projects including econometric modeling. He has seen the media business evolve, over the last decade in one of the most advanced markets. He brings a great amount of passion and knowledge which will help our existing and potential clients benefit from his expertise.”

  • SMG India promotes three key personnel

    SMG India promotes three key personnel

    MUMBAI: Starcom MediaVest Group (SMG) India has promoted its three general managers — Dinesh Rathore, Narendra Alambara and Sriram Sharma to the post of VP.

    In their new roles they will be part of the national leadership team. They all continue to report to Starcom MediaVest Group CEO Mallikarjunadas CR.

    Mallikarjunadas CR, said, “Dinesh as head of MediaVest Mumbai, Narendra as head of Starcom Chennai and Sriram as head of Starcom Bangalore have been pillars of the company. Their passion for product, people and process is well known and I am confident as part of the National Leadership Team they will continue adding even more value to clients and the company.”

    Rathore has spent 11 years with the company; Alambara has completed six years and Sharma nearly two years.

  • Mallikarjunadas CR is Starcom MediaVest Group India CEO

    Mallikarjunadas CR is Starcom MediaVest Group India CEO

    MUMBAI: Starcom MediaVest Group (SMG) has named Mallikarjunadas CR as its new chief executive officer.

    Mallikarjunadas takes charge on 25 May and will be based in Mumbai and will be part of the Global Product Committee of SMV Group.

    Mallikarjunadas will report to Starcom MediaVest Group India chairman and LiquidThread APAC MD CVL Srinivas.

    The branch heads of Starcom Worldwide and MediaVest Worldwide as well as functional heads of SMG’s Insights & Research, Digital and Business Impact functions will report to Mallikarjunadas.

    This will be Mallikarjunadas’ second innings with SMG. He had began his career with Starcom MediaVest Group and spent five years primarily on the media planning account of P&G.

    Mallikarjunadas moves in from Madison Media, after a four-year stint. He was Madison Media Infinity chief operating officer and Madison Media Research Center director.

    Prior to that, Mallikarjunadas was a member of the Simulations practice at Tata Interactive Systems.

    Mallikarjunadas also handled advertising and research budget at Asian Paints, as its media and research manager.

    Said CVL Srinivas, “In Malli, we have a young and dynamic leader with a strong product orientation and rich client management experience. He has seen the media business from different perspectives and has a very refreshing point of view about the business. We are eagerly looking forward to welcoming him on board and gaining from his experience and expertise.”

    Mallikarjunadas said, “I have had the privilege of working at Starcom MediaVest Group in the past. I’m excited to be leading the company at which I started my career. As SMG India charts out a new growth path with Insights & Research, Digital and Content being at the core, I am looking forward to an interesting and challenging assignment.”

     

  • VivaKi Specialist Services launches in India

    VivaKi Specialist Services launches in India

    MUMBAI: VivaKi India has announced the creation of VivaKi Specialist Services (VSS).

    This entity will become a hub of several service units that are already part of Starcom MediaVest Group (SMG); they will combine with Solutions Integrated.

    Says VivaKi country chair–India Srikant Sastri, “VivaKi is an accelerator and aggregator of the media, digital and marketing services we offer clients.”

    The integrated hub will comprise Enhance (experiential and retail/trade marketing); Xpanse Asia (rural marketing); and Navia and Vector (out-of-home units). They will continue to be managed by their respective heads who will currently report to VivaKi country chair–India Srikant Sastri.

    Solutions Integrated executive vice president Barinder Bahadur Mathur has moved to the hub and will partner with both Kaushik and Sandip, to develop new businesses and maintain commercial compliance.

    Says Starcom MediaVest Group – India chairman CVL Srinivas, “Aggregating and scaling the specialty service structure will benefit clients and help them get closer to consumers in more ways than before. SMG created these units over the years, which are today brands in their own right. This realignment will help these units expand further within the VivaKi community. The mainstream media planning companies will continue to work closely with these units.”

    The small town and rural marketing arm [Xpanse Asia] will, continue to be led by Sandip Bansal as its country head.

    The retail/trade marketing and experiential marketing unit [Enhance] and out of home companies [Navia and Vector] will continue to be headed by Kaushik Chakravorty as the chief operating officer.