MUMBAI: Starcom MediaVest Group Malaysia has won the media business for Kalbe International’s Wood Woods’ product, which is worth $1 million.
This is an AOR business with the brand looking for new strategy and approach in marketing their products. SMG’s remit is media planning and buying.
“We have worked with SMG in the Philippines and it was our agency of choice as we know how SMG works. After a competitive pitch, the team delivered a campaign strategy that fits our objectives,” said Kalbe International’s Yuniar.
Kalbe International is a global marketing company mainly handling the export transaction including coordinating marketing activities of total Kalbe Farma’s group of businesses in selected regions including South East Asia and Africa region.
Kalbe International has established itself amongst the market leaders in Cambodia, Malaysia, Myanmar and Singapore; aligned with the corporate vision & mission to “Improve Health for Better Life.”