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Tag: Starbucks

  • Tata Starbucks kickstarts #StarbucksDance Challenge series with Radhika Madan & Krystle D’Souza

    Tata Starbucks kickstarts #StarbucksDance Challenge series with Radhika Madan & Krystle D’Souza

    NEW DELHI: Tata Starbucks has announced the launch of the #StarbucksDance Challenge to engage with its consumers and help them dance away their lockdown blues. To kickstart the challenge, your favourite neighborhood store roped in Bollywood actor of Angrezi Medium fame, Radhika Madan & popular television artist Krystle D’Souza.

    Radhika took to her Instagram to unveil the #StarbucksDance Challenge, where she is seen performing the signature hook step while encouraging her 2.4 million followers and friends Krystle D’Souza, Sanya Malhotra and Jasleen Royal to take up the dance challenge. Following which Krystle D’Souza took up the challenge further nominating her friends Anushka Ranjan, Kavya D’souza and her 6.2 m followers to carry forward the dance challenge and groove along with her.

    Krystle & Radhika are seen dancing while enjoying the recently launched limited edition 1 litre Freshly Brewed beverages as part of the #StarbucksAtHome initiative.

    With the aim of spreading positivity and joy, Tata Starbucks is inviting entries from brand loyalists and fans to participate in the dance challenge and stand a chance to win Starbucks for a year*!

  • Tata Starbucks virtually replicates most cherished in-store experience

    Tata Starbucks virtually replicates most cherished in-store experience

    MUMBAI: With WFH and video calls becoming the new normal, TATA Starbucks, has launched seven backdrops to brighten up your virtual meetings.

    Replicating the in-store ambience through the picturesque backdrops of the store interiors, Starbucks fans can now download the free backdrops and reminisce their favourite moments spent at the store within the comfort of their homes.

    Starbucks is known for its unique third place experience where consumers come for the coffee, stay for the warmth and return for human connection. The multifunctional backdrops inspire varied facets of the day and can be used for conference calls with colleagues, hanging out with friends, game nights with family, coffee dates with your loved ones etc.

    Tata Starbucks, head of marketing, digital loyalty and PR- Deepa Krishnan said, “Reinforcing our efforts towards making the Starbucks experience ubiquitous, personalised and engaging, the virtual backdrops will aid in replicating the offline experience online. Our aim is to stay connected with our customers through creative avenues and bring hope, joy and love in their lives to navigate through these unprecedented times.

  • As Starbucks and Big Bang Music collaborate for a Cafe Tour with Popstar Shalmali

    As Starbucks and Big Bang Music collaborate for a Cafe Tour with Popstar Shalmali

    MUMBAI: Get your coffee fix and listen to your favourite musicians all in one place! In its constant efforts in delivering an unparalleled Third Place Experience, Starbucks launches musical evenings with Big Bang Music's renowned singer Shalmali.

    Celebrating her recent release ‘Ruka Ruka’, at Starbucks, Shalmali will be performing the single for the very first time along with other all-time fan favourites. The song portrays today’s complex relationships and taps the complications in communicating feelings online. The song is exclusive on the Gaana App and Big Bang Music’s YouTube channel. Groove to some stripped-down renditions of Shalmali's hits and enjoy your favorite beverages at Starbucks that are sure to make it a memorable evening!

    Excited about the tour, Shalmali said, “My day doesn't begin without my Starbucks, so I’m thrilled that my Pop single 'Ruka Ruka' gets a caffeine shot. Thanks to this Starbucks and Big Bang Music collaboration for my first ever Café Tour in India. The right mix of Music and flavours will guarantee an extraordinary experience. ‘Ruka Ruka’ is a soothing composition that expresses the struggle to truly communicate in modern relationships and I’m really looking forward to performing it live for my fans in an intimate setting.“

    Gaurav Wadhwa, Co-Founder & CEO, Big Bang Music, commented, “At Big Bang Music, we are redefining Pop Culture and Superstars in Music. What better way to bring together fans of coffee and music… Starbucks is the right platform to deliver to the people who believe in the freedom to express and also jam with the right mix of audience. Together, we look forward to pulling off a fun series of musical gigs, covering four major cities in India. This is the first step in a long fruitful partnership with Starbucks.”

    “At Starbucks, we are constantly innovating to strengthen our commitment to provide the ideal Third Place experience to our customers. Through this collaboration with Shalmali and Big Bang Music, we are looking forward to present our customers with the opportunity to enjoy original and popular music at our stores while they sip on their favorite Starbucks beverage”, said Ms. Deepa Krishnan, Head – Marketing, Digital and Loyalty, Tata Starbucks Pvt. Ltd. “We are delighted to partner with modern, new age stars to bring an enjoyable and unique experience to our customers,” she added. 

    The schedule for the shows is given below:

     

    Date

    Store

    Time

    New Delhi

    24th November, 2019

    Starbucks, Hamilton Store, Delhi

    3:00 pm

    24th November, 2019

    Starbucks, Cyber Hub, Gurgaon

    7:00 pm

    Pune

    26th November,2019

    Starbucks, Koregaon Park, Pune

    7:00 pm

    Mumbai

    28th November, 2019

    Starbucks, Fort, Mumbai

    7:00 pm

  • Starbucks India mobile app launched

    MUMBAI: Tata Starbucks Private Limited has introduced the Starbucks® India mobile app across the country, giving customers a fast and convenient way to pay for in-store purchases and earn Stars through the loyalty program using their mobile device. The move makes Tata Starbucks the first major retailer in India to offer customers a mobile payment option linked to a loyalty program and further expands Starbucks robust global digital ecosystem.

    Available for download on iPhone® and Android™ devices, the Starbucks® India mobile app offers customers the convenience of paying for their favorite Starbucks beverages with their mobile device by scanning a barcode linked to their registered Starbucks Card. Customers can also register multiple Starbucks Cards onto their account within the mobile app.

    In addition to mobile payment, the app allows customers to register for the My Starbucks Rewardsä program, earn Stars, track and redeem their rewards, manage their accounts, and gain access to new product information and promotions, all within one convenient app.

    “We are proud to introduce the Starbucks® India mobile app to customers in India which will help us meet their needs while serving them seamlessly on our already highly-successful My Starbucks Rewards program that benefits our loyal customers,” said Tata Starbucks CEO Sumitro Ghosh. “This digital innovation underscores our continued commitment to drive innovation and provide an exceptional and convenient customer experience in our stores across the country.”

    At Starbucks, the digital experience is a foundational part of a seamless customer experience. Starbucks debuted the My Starbucks Rewardsä loyalty program in India in 2014and now has more than 250,000 members who are earning Stars and receiving benefits through the program.

    The Starbucks® India mobile app builds on a rapidly-expanding portfolio of technological innovations at Starbucks. Most recently, the company unveiled an innovative conversational ordering system in the U.S. called “My Starbucks Barista” and pioneered a new social gifting feature on WeChat, China’s leading mobile social communications service.

  • Fork Media picks equity in Wi-Fi ad network Spid

    Fork Media picks equity in Wi-Fi ad network Spid

    NEW DELHI: Ad tech company Fork Media has invested in Wi-Fi ad network Spid Info Media Pvt. Ltd to leverage Spid’s technology for advertisers and publishers by offering them one of the largest audience platforms, targeting on-the-go consumers.
     

    The partnership is in line with Fork’s vision of broadening its core offerings.
     

    Spid currently has a bouquet of over 1,200 locations including all major airports, QSRs like McDonalds, KFC, Starbucks, and Costa Coffee, malls and other retail locations. 

     

    According to the company, his number is rapidly growing as it partners with ISPs and telecom providers to help monetise inventory. Fork Media aims to use Spid’s platform to leverage the locational behavior of consumers and target them for relevant advertising. 

     

    Fork Media CEO Samar Verma said, “Having Spid as a part of the Fork Media group is a strategic move for us. We see Wi-Fi as an alternative eco-system – a parallel economy, that’s growing rapidly. With the onset of 4G, a lot of telecom players are investing in Wi-Fi infrastructure to offset the costs involved in setting up 4G. Additionally, the Wi-Fi ecosystem takes location targeting to the next level by not only delivering relevant content to the consumer in and around a certain location, but also offering destination targeting. We are steering Fork Media to be less device-centric and more consumer-centric in our ad solutions. Therefore, this is an extremely important link in the chain for us in the consumer’s journey.”

     

    The acquisition of equity in Spid is a part of Fork Media’s larger expansion plans. It had recently made its foray into international markets with the launch of its operations in Dubai – targeting the GCC region. Through its tie-up with Spid, the company is now better equipped to provide well-timed offers that consumers are seeking. Fork Media is now poised to tap the immense opportunity that exists in the digital marketing space in India.

     

    Spid CEO Harsh Nagpal said, “Our partnership with Fork Media is a marriage of strengths. Fork’s reach and expertise in business development will enable us to leverage this unique proposition, further enabling brands to reach out to relevant audiences. With Samar and the entire Fork team’s collective experience and expertise, we foresee Spid deriving maximum value and growing manifold.”

  • Tata Starbucks charts its steady growth plan

    Tata Starbucks charts its steady growth plan

    KOLKATA: Starbucks, which formed an equal joint venture (JV) with Tata Global Beverages in 2012 and since then has opened around 53 outlets in the country, is on a steady growth. 

     

    “Starbucks is on a steady growth and we are very happy with the way the brand has been built and the experience of Starbucks is spreading across as a very premium cafe in the Indian context,” said Tata Global Beverages (TGBL) MD Ajoy Misra.

     

    Also, the company, which is looking at the premium segment, agreed that at present it might not look at the mid-segment but hinted that going forward it may move that segment as well.

     

    Tata Global Beverages chairman Cyrus Mistry in response to a shareholder’s query during the annual general meeting in Kolkata said that the company is looking at the premium segment and at this point of time not actually looking at mid-segment. “But that does not stop us from looking at this in the future,” he said.

     

    “Tata Starbucks recorded strong growth and it continues to increase the number of stores. Today it is currently in Mumbai, Delhi, Gurgaon, Poona, Bangalore and Chennai. The store count is currently 53 and continuously growing,” he added.

     

    “We are a company that is in the branding business. We are a company that is talking about strengthening brands, creating brands, creating new products, strengthening the product formulation around the consumer needs,” said Misra while talking about the philosophy of the brand.

     

    Globally, the world’s largest coffee chain, Starbucks, runs more than 20,000 coffee stores across 64 countries, serving more than 70 million customers per week.

  • Dentsu Digital launches iButterfly in India

    MUMBAI: Dentsu Digital has launched its mobile marketing platform ‘iButterfly‘ in the Indian market to help marketers to connect with their consumers on mobile.

    Originally developed by Dentsu Inc., iButterfly was first launched in Japan in 2010 as a “Coupon Entertainment” platform. After Japan, iButterfly has been launched across the Asian region by many Dentsu network agencies. The markets include Singapore, Indonesia, Vietnam, Hong Kong and Thailand.

    According to the agency, brands like Samsung, Reebok, Starbucks and Dove have used iButterfly to connect to the consumer.

    This mobile application works through a combination of three technologies: Augmented Reality, Motion Sensing and GPS. It creates a virtual environment where marketers can push branded messages or promotional information to their target audience by transforming simple content into “colorful”, “eye-catching” virtual butterflies that can be caught on mobile devices and stored through a swipe action.

    Once these butterflies are caught they can be collected and redeemed or traded for offers. These virtual butterflies can also be exchanged amongst friends and family. iButterfly is also integrated into social media -Face book where consumers can keep track of new offers and information on various brands by signing up and following the iButterfly conversation.

    Dentsu India Group chairman Rohit Ohri said, “iButterfly – is a truly transformational platform that will help brands in India create massive differentiation. In a highly fragmented media environment today, brands need to connect with consumers in a disruptive yet simple way. And iButterfly does exactly that by putting the experience right into the hands of the customers. iButterfly brings alive Dentsu‘s India communication philosophy – ‘currency is the only currency‘ which seeks to build constant relevance for brands in the NOW. For customers today, it‘s all about the power of immediacy and instant gratification”.