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Tag: Star World

  • Star World unleashes marketing blitzkrieg for ‘Weekend Binge’

    Star World unleashes marketing blitzkrieg for ‘Weekend Binge’

    MUMBAI: Star World is all set to launch its new Weekend Binge slot from 25 April.

     

    Weekend Binge is a property, which is designed to bring a new TV viewing experience to Indian viewers. To take this innovation to the next level, Star World has created an integrated marketing campaign with the channel’s first-ever mascot – Binge Baba, to add fun and excitement to the campaign.

     

    Keeping in mind the growing need for uninterrupted entertainment, Star World Weekend Binge will give viewers a chance to watch all seasons of television’s popular series at one go, thereby showcasing more than 1200 hours of shows and premiering more than 30 shows across 52 weekends for its viewers.

    The Binge line-up includes popular shows like How to Get Away with Murder, Homeland, 2 Broke Girls, Modern Family, Two and a Half Men and Agents of Shield, among several others.

     

    The mascot Binge Baba is positioned as the epitome of an indulgent lifestyle. Star World has conceived Binge Baba to drive home the maxim of the property – it is for those who can’t have enough and want more, in this case, the complete story of a show at one go. As the brand’s voice, Binge Baba will spread the message of ‘indulgence is good’ every weekend. The channel is leading all marketing efforts for the property through Binge Baba.

     

    With the support of various engagement activities for this flagship property, multi-dimensional efforts have been initiated across cities like Mumbai, Delhi and Bangalore. Apart from leveraging the network strength to drive visibility for this innovation, the channel is also undertaking a cinema campaign across 120+ screens in its core markets to capitalize on the buzz around Avengers: Age of Ultron. Star World will not only run promos during the screening of the movie but will also be using branding opportunities to build visibility.

     

    The new initiative will also be promoted in upscale shopping malls across metros and at major domestic airports. In addition to this, to gain further visibility in Bangalore, the channel is also launching an outdoor campaign. Star World will also be taking the digital route with a powerful reach campaign that is being rolled out to target core consumers. 

     

    To mark the launch of this innovative property Star World is also rolling out an office contact program with focus on trade in Mumbai, Delhi and Bangalore by giving key offices and their employees a chance to binge on their favorite ice creams as they get ready to binge watch the biggest international shows on the channel starting 25 April from 12 pm.

     

    A Star spokesperson said, “Star World Weekend Binge will mark a new beginning and set a new trend for consuming content in India and to support this innovative initiative, we have ensured that no stones are left unturned with the marketing of this property. Our objective was to create a differentiated marketing campaign and developing a mascot like Binge Baba is a step in that direction. The character has already gained popularity amongst our core target audiences on digital and we are very excited with the positive response and sentiments that are being built for this weekend innovation of ours.”

  • Cricketer Mathew Hayden to appear on ‘The Tara Sharma Show’ on Star World

    Cricketer Mathew Hayden to appear on ‘The Tara Sharma Show’ on Star World

    MUMBAI: Star World’s parenting series The Tara Sharma Show will see Australian cricket sensation Mathew Hayden make an appearance as a celebrity guest. The ex-cricketer who shot for the episode recently, will be seen in a candid chat with Tara Sharma opening up more on his life as a parent.

     

    Hosted and created by Bollywood actress Tara Sharma, the show is a platform to freely discuss topical parenting issues with people from different walks of life. Staying true to its goal, the ex-cricketer has been taken onboard to share his life as a parent.  Having had a successful career in international cricket, Mathew Hayden is world famous as a strong-built left-hander, for his intimidating personality. Hayden is father to three wonderful kids, a daughter named Grace, and two sons named Joshua  and Thomas Joseph.

     

    There are celebrity and non-celebrity guests on the show as well as tips from professionals – child psychologists, educationists, pediatricians etc, inspirational stories and personal anecdotes. Celebrity guests feature on the ‘Tara’s Tete-a-tete with’ segment of the show include Kajol, Shilpa Shetty, Mary Kom, Juhi Chawla, Vivek and Priyanka Oberoi, Konkona Sen Sharma and Tisca Chopra, among others. ‘Tara’s Parenting Pow-wows’ segment features non-celebrity parents who are somehow connected to the theme of that particular episode.

     

    Watch The Tara Sharma Show, Every Sunday, 11am only on Star World.      

     

  • Star World to premiere biggest British period drama ‘Downton Abbey’

    Star World to premiere biggest British period drama ‘Downton Abbey’

    MUMBAI: Star World is all set to leave viewers spellbound with a television masterpiece, the classic British period drama series – Downton Abbey. For the first time ever in India, the channel will showcase the entire series from Season 1 to 5 starting 23rd January, every Mon-Fri 10 PM. Set in the fictional Yorkshire country estate of Downton Abbey, the series depicts the lives of the aristocratic Crawley family and their servants in the post-Edwardian era, with the great events in history having an effect on their lives and on the British social hierarchy. The period drama series, Downton Abbey is written and created by Oscar-winning writer Julian Fellowes and stars Michelle Dockery, Hugh Bonneville, Elizabeth McGovern, Dan Stevens, Laura Carmichael among a host of other main and recurring characters.

     
    Downton Abbey has received critical acclaim from television critics and won numerous accolades, including a Golden Globe Award for Best Miniseries and a Primetime Emmy Award for Outstanding Miniseries. It is recognized by Guinness World Records as the most critically acclaimed English-language television series of 2011. It earned the most nominations for any international television series in the history of the Primetime Emmy Awards, with twenty-seven in total. The show has emerged to be one of the most widely watched television drama shows in the world

     
    Touted to be a timeless classic, the show boasts of a brilliant and massive storyline spelling mystery, scandal and intrigue through a course of interesting twists and turns. The series is packed with stellar performances by a bevy of layered, well written characters residing in the great Edwardian country manor. Not stopping at that, the series has enchanted viewers world over with its sheer beauty account of the high scale of production, lavish vintage costumes and grandiose sets and locales. Set in the dawn of the roaring twenties, Downton Abbey’s costumes stand out, epitomizing the lavishness and refined elegance of the era.

     

  • ‘The Tara Sharma Show’ gets set to discuss parenting on Star World

    ‘The Tara Sharma Show’ gets set to discuss parenting on Star World

    MUMBAI: While parenthood is a beautiful phase, it comes with its own set of challenges.  A new upcoming show, The Tara Sharma Show is set to discuss topical parenting issues with people from different walks of life. Sharma plays the role of a non-patronising moderator as she and her guests share experiences, discuss, debate, laughs and learn as they grow together as parents on the journey of bringing up kids. The show will air at 11 am on Sundays, starting on 30 November on Star World.

     

    There will be celebrity and non-celebrity guests on the show as well as tips from professionals like child psychologists, educationists, pediatricians etc, inspirational stories and personal anecdotes. Celebrity guests who will feature on the Sharma’s tete-a-tete with’ segment of the show include Kajol, Shilpa Shetty, Mary Kom, Juhi Chawla, Vivek and Priyanka Oberoi, Konkona Sen Sharma and Tisca Chopra, among others.

     

    The Tara Sharma Show creator, host and producer Tara Sharma Saluja commented, “Our show has been a great way for me to be with our kids and continue to work as being the creator, co-producer and host of the show a lot of my work happens from home and as it is centered on topics relevant to children, I can draw from real life experiences and research too. I am a big believer in each to their own, one should never judge another parent as each one’s situation is different, yet we can share and perhaps learn from each other.”

     

    The first episode will see actress and mother of two- Kajol, on the hot seat, as she opens up on the experience of becoming a mother, playing a parent to two young kids and balancing her home and work life. The episode will also have a discussion on stay-home mums, mompreneurs and work-from-home mums, by a group of articulate mums with differing views on the subject.

     

    Johnson and Johnson marketing director Ganesh Bangalore said, “Johnson’s Baby has been witness to the strong bond between mother and baby and has a heritage of over 125 years. This has been achieved, largely by identifying and meeting the needs of babies and the needs of mothers for their babies. This approach has helped us stay modern and contemporary, connected with the new generation mom.”

     

    “We’re delighted to partner again with Johnson’s Baby, who really understands in the most progressive manner, the value of content and creative integrity.  With Star World as our broadcast partner and an extensive digital presence including exclusive yearlong content on a premium YouTube partner channel, our objective of creating a truly multi-platform property has been achieved with content quality and audience engagement,” said The 120 Media Collective founder and CEO Roopak Saluja.

  • Star India on watch as Hathway implements RIO TDSAT order

    Star India on watch as Hathway implements RIO TDSAT order

    MUMBAI: The seven month long battle between multisystem operator (MSO) Hathway Cable and Datacom on one hand and Star India and Taj Television on the other, finally ended last week, with the Telecom Disputes Settlement and Appellate Tribunal (TDSAT) directing Hathway to execute an interconnect agreement based on Star’s Reference Interconnect Offer (RIO). 

     

    The TDSAT had directed the two to sign the interconnect agreement in its current form and approach the Telecom Regulatory Authority of India (TRAI) in case of any objections with parts of the RIO. “We have signed the RIO in its current form and have sent it to Star,” informs Hathway Cable and Datacom MD and CEO Jagdish Kumar.

     

    But, having said this, Star still seems to have some concerns. “As of today, the Star channels have been dropped on Hathway in Mumbai, Delhi, Kolkata and Ahmedabad. So while channels like Star Movies, Star World have been switched off from the Mumbai headend, in Ahmedabad, except Star Plus and Star Movies, all the other channels from the network have been dropped,” says a industry source close to the development.

     

    According to the same source, Hathway, fundamentally has been offering less channels at a higher price to consumers, as compared to the other MSOs or DTH operators in the same market.

     

    “Currently, the MSO has shown a consistent behaviour and pattern of taking on the broadcasters. It has been dropping channels and moving them to a la carte and has been depriving a significant number of consumers of good content,” he further adds.

     

    The network is looking forward to the way the changes will be communicated by the MSO to the customers. “The consumers will have to call the MSO and find out how they can subscribe to the channels as it is no longer available in the packs. And so communication is crucial,” the source informs. 

     

    According to Hathway’s Kumar, with the court ordering the MSO to follow procedures from 1 October, it is doing everything they can to inform their subscribers.  “We are using various means of communication. So while the first thing we are doing is communicating to our local cable operators, we have also put tickers on our channels, informing consumers that Star channels will be available on a la carte, henceforth. This apart, all the MSOs together are coming up with a press release in order to inform the consumers about the change,” says Kumar.

     

    Kumar says, that Hathway will continue to inform its LCOs and subscribers, even after the initial phase.

     

    Hathway will be providing non-sports channels of Star at Rs 10 each, and sports channels for Rs 20 to its consumers.

     

     The MSO believes it can still make a good profit margin at these rates, even though this looks challenging, considering the range of RIO pricing for the Star package is from 52 paisa for Channel V to Rs 17.39 for Star Sports2 and Rs 2.36 for Star World.

     

    “But we didn’t want to confuse our customers with so many price points, and so came up with this plan. So while we expect to make a good margin for Channel V, the margin for Star Plus which is for Rs 9 will be small. But overall, we hope to make a good margin,” ends Kumar. 

  • Chrome Data: HSM sees the most gain in week 39

    Chrome Data: HSM sees the most gain in week 39

    MUMBAI: Religious channels in the Hindi speaking market (HSM) gained the most opportunity to see (OTS) collated by Chrome Data Analytics and Media for the week 39.

     

    The genre grew by 1.1 per cent wherein Aastha channel continued its reign with 97.3 per cent OTS.

     

    English News channels with 0.8 per cent hike came in second. In the genre, Times Now once again remained on top with 85.7 per cent OTS.

     

    Hindi News channels with 0.6 per cent and Music channels with 0.5 per cent gained in the HSM as well. ABP News with 95.6 per cent OTS and Mix with 88.8 per cent OTS topped their respective genres.

     

    English Movie channels in the eight metros saw a minor fall of 0.5 per cent. Pix with 72.6 per cent gained in the most in the category.

     

    Infotainment channels across India and English Entertainment in the eight metros saw negligible fall of 0.2 per cent and 0.1 per cent, respectively.

     

     National Geographic channel with 87.2 per cent OTS and Star World with 67.4 per cent OTS topped their respective categories.

     

  • Star runs marathon specials of Emmy nominated shows

    Star runs marathon specials of Emmy nominated shows

    MUMBAI: Intensifying the anticipation around televisions most iconic awards night, The 66th Primetime Emmy Awards, the Star Network, the official broadcast partner for in India has special plans to promote the same. Celebrating the simulcast of the starry gala across its 5 channels i.e. Star World, Star World HD, Star World Premiere HD, Fox Crime and FX, the network has a special programming plan in place wherein a marathon run  of select 2014 Emmy Nominated shows will go on air on Star World, as a precursor.

     

    Perfectly timed with the ongoing Emmy fever,  eager audiences can look forward to the extravaganza and root for their favorite shows, Star World will rerun shows like Mad Men (Season 7), Modern Family (Season 4), The Big Bang Theory (Season 5) and The Simpsons (Season 23), all of whom find themselves among the nominees this year. Starting from 9th August, Mad Men Season 7 will air from 11am to 6pm, followed by The Simpsons Season 23, airing from 11AM to 6PM on 16th & 17th Aug, The Big Bang Theory Season 5 on 23rd and 24th August from 11AM to 6PM and finally Modern Family Season 4 from 8:30AM to 8PM on 26th August.

     

    Along with the special programming, The Emmys will be heavily promoted on the digital platform with specially designed activations.  A poll will also run on social media to predict and vote who they think would win the Emmys this year across categories in the hope of winning exciting and exclusive gifts including an iPad Mini.

     

    Nominated in 10 categories, the popular comedy show Modern Family vying for the Emmys in the Outstanding Comedy Series among other categories,  follows three different, yet related families and their lives as they face trials and tribulations in their own uniquely comedic ways. Also earning a nod in the Outstanding Comedy Series category is the popular American sitcom The Big Bang Theory having garnered 7 nominations for the Emmys this year. The brilliant comedy revolves around a pair of physicists who understand how the universe works but have no clue about how to interact with people.  Also in the run for an Emmy this year is the animated satire and the longest-running scripted show in television history- The Simpsons. The series, a satirical depiction of middle class American lifestyle epitomized by its family of the same name, struck a chord among viewers from the time it went on air 20 years back. With 8 nominations, the classic drama Mad Men stands tall having been nominated for Outstanding Drama Series and Outstanding Lead Actor in Drama series among other categories for the year. Set in the 1960’s, the period drama revolves around one of New York’s most prestigious ad agencies, while focusing on one of the firm’s most mysterious but extremely talented ad executives, Donald Draper.

     

    Watch the three-hour Emmys Live on 26th of August at 5:30 am on Star World, Star World HD, Star World Premiere HD, Fox Crime and FX and at 8: 00 pm (repeat) on Star World, Star World HD, Fox Crime and FX.

  • Star to live simulcast 66th Primetime Emmy Awards across 5 channels

    Star to live simulcast 66th Primetime Emmy Awards across 5 channels

    MUMBAI: For the first time ever, television’s most celebrated and premiere awards night will be simulcast live in India across the Star bouquet of channels. Touted as TV’s biggest night, the glamorous gala held annually witnesses the best names from the television fraternity walking the red carpet pre-show. From first time nominees to returning favorites each year, the best on prime television are rewarded. Viewers wait in anticipation, rooting for their favorite shows and actors to win the iconic Emmy award.  

     

    Nominations for the 66th Emmy® Awards were announced last night by the Television Academy in California. For the first time, they implemented online voting for the nominations phase of the Emmy Awards.  The Academy’s membership embraced this change with a meaningful increase in voter participation, nominating programs and performers from broadcast, cable, premium cable and digital outlets.  These nominations underscore the membership’s dedication to recognizing quality content regardless of platform.

     

    While Game of Thrones was the most nominated program with with 19 nominations, celebrated miniseries Fargo received 18 nominations and American Horror Story: Coven that aired on Star World Premiere HD received 17 nominations.  Other programs receiving ten or more nominations include Breaking Bad (Currently airing on FX), The Normal Heart, Saturday Night Live, House of Cards, Downton Abbey (Due to air on FX), Orange Is The New Black, True Detective and Modern Family (aired on Star World), among others.

     

    Additionally, the many Drama and Comedy series receiving multiple performer nominations include The Big Bang Theory (Star World), Homeland (Star World), House of Cards, Mad Men (Star World Premiere HD), The Newsroom, Portlandia, Saturday Night Live, Shameless and Veep, among others.

     

    This year’s performer nominations include a renowned group of actors many of whom are past Oscar nominees and winners.  This includes Chiwetel Ejiofor in Dancing On The Edge, Matthew McConaughey in True Detective and Julia Roberts in The Normal Heart, all of whom were nominated for an Oscar this past year.

     

    Kevin Vaz, General Manager, Star India Pvt Ltd- English cluster says, “This is our first year as official broadcast partner for the Primetime Emmy Awards in India. Our vision is to make Emmy’s a household name in India like The Oscars and it’s for this very reason that we will simulcast the original airing and its repeat across our English GE Channels. Some of our biggest shows like Homeland, Breaking Bad and Mad Men have been nominated and we are glad that this year we will celebrate International TV’s biggest night on India’s biggest English Entertainment Network.”

     

    Hosting the “66th Primetime Emmy® Awards”, will be Primetime Emmy winner Seth Meyers, a dynamic and multifaceted television personality all set to charm audiences with his inimitable wit. He shot to fame for his no-hold-barred style of commentary as a television anchor in the widely popular series Saturday Night Live, and is now the host of the talk show, Late Night with Seth Meyers. The event will be held at the Nokia Theatre in Los Angeles at will be telecasted at 5:30 am IST with a primetime repeat telecast at 7 pm IST on the 26th August 2014. After telecasting the celebrated Academy Awards, known as The Oscars on Star Movies, the Emmys is yet another premier broadcast acquisition to Star’s prolific portfolio.

     

    Watch the three-hour Emmys Live on 26th of August at 5:30 am and at 7: 00 pm (repeat) on Star World, Star World HD, Star World Premiere HD, Fox Crime and FX.

  • DC Entertainment: The superhero of television

    DC Entertainment: The superhero of television

    MUMBAI: Long before she became famous as Susan Meyer of Desperate Housewives, Teri Hatcher played Louis Lane in the cult 90’s series Lois and Clark: The New Adventures of Superman. This was one of the first few series produced in association with DC Comics after Superboy (1988 – 1992).  

     

    It ran from 1993 to 1997 and soon afterwards was on Star World India during the late 90s.

     

    In 2001, Tom Welling, with the blessing of the original Superman, Christopher Reeve, donned the superhero’s cape in Warner Bros’ (WB) original production, Smallville that won both critical acclaim and commercial success.

     

    It enjoyed an average viewership of 8.7 million and WB’s second-best 18-49 adult rating ever, according to Media Life Magazine. 

     

    The series follows the adventures of Clark Kent right from his pre-Superman days in the fictional town of Smallville in Kansas to his career at the Daily Planet while introducing other DC comics superheroes and villains.

     

    As earlier reported by indiantelevision.com, Smallville was aired in India on Star World with the first few seasons on Wednesday nights at 8 pm, later moving to Saturdays at 7 pm before being pulled off air.

     

    In an earlier interview with the website, Star English Entertainment business head, Kevin Vaz had reasoned, “Since moving Smallville to Saturdays, we weren’t receiving as much traction from the audience as we did during its initial run on Wednesday nights, and there was also new content then which received good response from the audience. Ergo, we had to discontinue airing the new seasons of the series.” 

     

    Smallville was a milestone in the journey of DC Comics’ Entertainment, which created a niche for itself in the global television market with the series. 

     

    Buoyed by its success, DC followed suit with Human Target, which however, failed to get the viewership it deserved and was hence taken off schedule and eventually cancelled. All the same, the series did air in its entirety on Warner Bros’ Indian channel, WB India.

     

    DC’s TV endeavours post Human Target have met with much greater success.

     

    In 2012, The CW, formed as a result of the merger between WB and Columbia Broadcasting System (CBS), ordered its first drama series based on a DC Comics character Green Arrow. 

     

    Arrow revolves round billionaire playboy Oliver Queen, portrayed by Stephen Amell (Dante’s Cove, New Girl), who, after five years of being stranded on a hostile island, returns home to fight crime and corruption as a secret vigilante with a bow and arrow as his ammo of choice. As the series develops, more characters from DC Comics were introduced like Black Canary and The Flash.

     

    Coming to 2014, DC Entertainment has five new properties currently in production with various broadcast and cable networks. 

     

    Arrow, the CW Original series has made way for The Flash, an upcoming American television series developed by the writers and executive producers of Arrow. It will be based on the DC Comics character Flash reprised by Barry Allen, a Central City assistant police forensic investigator who by virtue of being caught in a chemical explosion, gets the power of superhuman speed. 

     

    The second new property is Gotham, an upcoming television series by Bruno Heller, creator of the Golden Globe and Emmy Award-nominated series Rome and The Mentalist. As the title suggests, Gotham is based on the DC Comics characters Detective James Gordon and Bruce Wayne created by Bob Kane and sundry other characters in the Batman franchise. Interestingly, the series will go into the origins of iconic villains like the Penguin, the Riddler, Cat woman, Two-Face, the Joker, Poison Ivy and Scarecrow. According to inside sources, both The Flash and Gotham might premiere on Star World Premiere HD.

     

    The third newbie is Vertigo, based on an imprint of DC Comics originally created to do stories that could not meet the stringent guidelines of the Comics Code Authority. 

     

    NBC’s upcoming supernatural series Constantine is based on DC Comics’ wildly popular series Hellblazer which revolves round seasoned demon hunter and master of the occult, John Constantine, who specializes in “giving hell… hell”. 

     

    Given the number of Warner Bros Television and DC Comics properties acquired by Indian broadcasters in the past, one can expect Constantine to end up airing on Star World, Zee Cafe or AXN.

     

    The CW’s upcoming drama series iZombie is loosely based on the series created by Chris Roberson and Michael Allred and published by DC Comics’ Vertigo imprint. 

     

    iZombie, developed by Veronica Mars creator Rob Thomas, revolves round a medical student who becomes a zombie, and joins a Coroner’s Office to gain access to the brains she must reluctantly eat so that she can maintain her humanity. For every brain she eats though, she also inherits its memories and must now solve the deaths of these persons with help from the Medical examiner and a police detective.

     

    Also, American Movie Classics (AMC) Network – home to Emmy and Golden Globe Award winning drama series like Mad Men and Breaking Bad – in association with Sony Television, will soon bring to the small screen the satirical and supernatural comic series, Preacher, with comedy writers/actors Seth Rogen (Knocked Up, Superbad) and Evan Goldberg (Neighbours, This is the End) spearheading the project for the cable network. 

     

    Preacher follows hardened Reverend Jesse Custer. Accompanied by his ex-girlfriend and a vampire named Cassidy, he searches for God after finding out he has left heaven. The series’ antagonist is Saint of Killers, a Western lone gunman type, hell-bent on killing Jesse.

     

    Since iZombie will air midseason next year and Preacher is still in development, it is too early to speculate on which Indian broadcaster will air these adaptations.

     

    While the past decade has seen a slew of movies (The Dark Knight trilogy, Green Lantern, Superman: Man of Steel and the upcoming Batman vs. Superman: Dawn of Justice) based on a wealth of characters from DC Comics, perhaps it’s time television followed suit as well!

  • Star World and Star World Premiere HD announce their new show line-up

    Star World and Star World Premiere HD announce their new show line-up

    MUMBAI: Star World and Star World Premiere HD reveal an exciting line up for the summer of 2014. The two channels have come up with the most thrilling and entertaining TV shows for its viewers to watch. The shows will include drama, romance, comedy and more all in the months to follow.

    Star World Premiere HD which launched in September 2013, has already taken the TV viewers by storm with its dynamic content. The channel is a pioneering initiative by the Star network to present brand new content to their Indian audiences with the latest seasons of their favorite shows. The new line up include shows like Masterchef Australia , Masterchef US ,Family Guy, Californication, Nurse Jackie, Gang Related, Helix and Archer among others.

    Masterchef Australia (Season 6) -. 'MasterChef' is a unique cooking competition testing amateur budding chefs to the limit with a series of tough challenges judged by culinary experts. From dishes prepared in the studio, cooking for the rich and famous, to surviving the kitchens of top restaurants, the pressure is on to find the Master Chef at the end of each season. As a high-end, prime time spectacular, MasterChef in Australia has become a broadcasting phenomenon breaking all audience records.

    Masterchef USA (Season 5) – MasterChef is a U.S. competitive cooking reality show, open to amateur and home chefs. Amateur chefs are initially selected through nationwide auditions, selecting a total of one hundred competitors to the start of the televised competition.

    Family Guy ( Season 13) – The series centers on the Griffins, a family consisting of parents Peter and Lois; their children Meg, Chris, and Stewie; and their anthropomorphic pet dog Brian. The show is set in the fictional city of Quahog, Rhode Island, and exhibits much of its humor in the form of cutaway gags that often lampoon American culture.

    Californication ( Season 7) – The final season of the series starts on 6th May. The show revolves around Hank Moody, a novelist plagued by personal demons. He blames his longtime writer's block on reasons ranging from the hedonism of Los Angeles to the departure of his girlfriend Karen. Hank constantly deals with the consequences of his inability to say "no" to temptation while trying to show his family that he can be a responsible, caring father to Becca and a monogamous partner to Karen.

    Nurse Jackie ( Season 6) – This dark comedy series starts on Star World Premiere  on  26th May. Starring Emmy Award winning actress Edie Falco the show takes place in the surreal world of a New York City hospital, where Falco plays Jackie, a nurse battling the insanity of everyday life in the American health care system. Jackie is a genius at what she does, but she's also a deeply troubled woman, with looming shadows of prescription drug addiction and her lapsed Catholic faith always appearing in the background.

    Gang Related ( Season 1) – Revolves around Ryan Lopez, a gang member sent in to infiltrate the San Francisco Police Department and rise through its ranks who must balance his obligations to his crime family, the gang from his old neighborhood, with an increasing sense of loyalty to his new family, the SFPD's Gang Task Force.

    Helix ( Season 1) – The series follows a team of scientists from the Centers for Disease Control who travel to a research facility in the Arctic to investigate a potential outbreak of disease. While there, they find themselves stuck in a life-or-death situation that could decide the fate of the future of mankind.

    Archer ( Season 5) – Sterling Archer is the world's most daunting spy. He works for ISIS, a spy agency run by his mother. In between dealing with his boss and his co-workers – one of whom is his ex-girlfriend – Archer manages to annoy or seduce everyone that crosses his path. His antics are only excusable because at the end of the day, he still somehow always manages to thwart whatever crises was threatening mankind.

    Star World on the other hand have a spectacular lineup of shows including Once Upon a time, Homeland, House M.D. The channel presents a truly unique viewing experience and plans to bring back the classics on popular demand. Once Upon a time and House MD will be on air 19th May onwards whereas Homeland can be watched 1st May onwards.

    Once Upon a time ( Season 1 -3)– OUAT is an American fairy tale drama series which takes place in the fictional seaside town of Storybrooke, Maine, whose residents are actually characters from various fairy tales transported to the "real world" town and robbed of their real memories by a powerful curse.

    Homeland ( Season 1 -3) – Homeland is an American political thriller television series developed by Howard Gordon and Alex Gansa based on the Israeli seriesHatufim. The series stars Claire Danes as Carrie Mathison, a Central Intelligence Agency officer with bipolar disorder, and Damian Lewis asNicholas Brody, a United States Marine Corps Scout Sniper. Mathison has come to believe that Brody, who was held captive by al-Qaeda as a prisoner of war, was "turned" by the enemy and now threatens the United States.

    House MD  ( Seadon 1 -8)- House (aka House MD), is a new take on mystery, where the villain is a medical malady and the hero is an irreverent, controversial doctor who trusts no one, least of all his patients. Dr. Gregory House (Hugh Laurie) is devoid of bedside manner and wouldn't even talk to his patients if he could get away with it. Dealing with his own constant physical pain, he uses a cane that seems to punctuate his acerbic, brutally honest demeanor. While his behavior can border on antisocial, House is a maverick physician whose unconventional thinking and flawless instincts have afforded him a great deal of respect. An infectious disease specialist, he's a brilliant diagnostician who loves the challenges of the medical puzzles he must solve in order to save lives.

    Talking about the occasion Kevin Vaz, General Manager (Star India Pvt. Ltd – English Bouquet) said, “ Over the years we have set the lineup of shows according to our viewers demands. Our selection  covers multiple genres like Drama, Comedy and Animation which will reach out to a wider audience. Star World & Star World Premiere HD promise to be exciting destinations for the best TV viewing this summer  .”

    So spend this summer watching your favorite shows on Star World and Star World Premiere HD with the best in TV entertainment. The channel have strived to cater to the viewing needs of the audience today with shows covering diverse genres like action, comedy, drama, romance and fantasy leaving nothing to want for.