ITV

Tag: Star World Premiere HD

  • Star World Premiere HD introduces ‘Star World Premiere #AllAtOnce’

    Star World Premiere HD introduces ‘Star World Premiere #AllAtOnce’

    MUMBAI: Star World Premiere HD, one of India’sleading English entertainment channels that pioneered the day and date movement in the country is synonymous to the best of English content on TV today. Having acquired mega hit TV series such as Ryan Murphy’s American Crime Story, Martin Scorsese’s Vinyl and Chris Carter’s X-Files in the past to showcasing the latest seasons of international TV sensation Game of Thrones and M Night Shyamalan’s Wayward Pines, the channel boasts of a television library packed with only the most critically acclaimed series on Indian television.

    Taking its offering a step further, Star World Premiere HD, in keeping with the audiences’ need for uninterrupted TV viewing, is all set to introduce an all-new weekend property – Star World Premiere #AllAtOnce! Tapping into the nerve of the nation, the channel differentiates Star World Premiere #AllAtOnce from popular Weekend Binge properties on air by telecasting only the most renowned, highest rated TV series with a stellar star cast and complex storylines that are sure to keep viewers captivated all weekend long with unremitting episodes one after the other.

    Star World Premiere HD, the trailblazer for showcasing only the choicest shows on television, will kick-start Star World Premiere #AllAtOnce on June 25 2016 with a firecracker of a line up comprising of a mix of exciting and award winning HBO and other network shows. These will include Matthew McConaughey starrer and Emmy award winning show True Detective–the first season of the anthology series that focuses on the lives of Louisiana State Police homicide detectives Rustin ‘Rust’ Cohle and Martin ‘Marty’ Hart;Clive Owen starrer historical period medical drama The Knick which won the prestigious Primetime Emmy awards for its distinct narrative;

    Togetherness Season 2 starring stellar actors Amanda Peet, Melanie Lynskey, Mark Duplass and Steve Zissis in an unconventional family drama where they try and make their ends meet while making their relationships workand Baskets starring Zach Galifianakis of Hangover fame in yet another unconventional comedy series that follows the life of Chip Baskets, a man in pursuit of achieving unparalleled success as a professional clown. The shows will air every Saturday and Sunday, 12 PM onwards, throughout the month with one show every weekend.

    Other top notch shows with quality content such as critically acclaimedpolice procedural show Bosch, criminal justice TV miniseries The Night Of, Primetime Emmy award winning political satire comedy Veep, Sci-Fi drama series Colony, Lisa Kudrow of FRIENDS fame starrer comedy drama series The Comeback, Justin Theroux starrer thriller series The Leftovers, legendary film maker Martin Scorsese’s debut TV venture Vinyl, Golden Globe and Emmy award winning series Homeland, the upcoming TV series Quarry, Dwayne Johnson starrer Ballers and more that will also make their way to the channel’s Star World Premiere #AllAtOnce programming line-up in the months to come.

    Setting yet another benchmark in content consumption, Star World Premiere HD is geared up to captivate viewers by relaying revered shows from a gamut of genres with intricate plot lines and complex characters that are sure to weave their magic on-screen! Having already showcased its penchant in foreseeing consumer needs, Star World Premiere HD is now ready to mark a paradigm shift in the TV viewing experience by providing audiences with a superior binging experience with some of the best shows on TV hand-picked only on Star World Premiere #AllAtOnce.

  • Star World Premiere HD introduces ‘Star World Premiere #AllAtOnce’

    Star World Premiere HD introduces ‘Star World Premiere #AllAtOnce’

    MUMBAI: Star World Premiere HD, one of India’sleading English entertainment channels that pioneered the day and date movement in the country is synonymous to the best of English content on TV today. Having acquired mega hit TV series such as Ryan Murphy’s American Crime Story, Martin Scorsese’s Vinyl and Chris Carter’s X-Files in the past to showcasing the latest seasons of international TV sensation Game of Thrones and M Night Shyamalan’s Wayward Pines, the channel boasts of a television library packed with only the most critically acclaimed series on Indian television.

    Taking its offering a step further, Star World Premiere HD, in keeping with the audiences’ need for uninterrupted TV viewing, is all set to introduce an all-new weekend property – Star World Premiere #AllAtOnce! Tapping into the nerve of the nation, the channel differentiates Star World Premiere #AllAtOnce from popular Weekend Binge properties on air by telecasting only the most renowned, highest rated TV series with a stellar star cast and complex storylines that are sure to keep viewers captivated all weekend long with unremitting episodes one after the other.

    Star World Premiere HD, the trailblazer for showcasing only the choicest shows on television, will kick-start Star World Premiere #AllAtOnce on June 25 2016 with a firecracker of a line up comprising of a mix of exciting and award winning HBO and other network shows. These will include Matthew McConaughey starrer and Emmy award winning show True Detective–the first season of the anthology series that focuses on the lives of Louisiana State Police homicide detectives Rustin ‘Rust’ Cohle and Martin ‘Marty’ Hart;Clive Owen starrer historical period medical drama The Knick which won the prestigious Primetime Emmy awards for its distinct narrative;

    Togetherness Season 2 starring stellar actors Amanda Peet, Melanie Lynskey, Mark Duplass and Steve Zissis in an unconventional family drama where they try and make their ends meet while making their relationships workand Baskets starring Zach Galifianakis of Hangover fame in yet another unconventional comedy series that follows the life of Chip Baskets, a man in pursuit of achieving unparalleled success as a professional clown. The shows will air every Saturday and Sunday, 12 PM onwards, throughout the month with one show every weekend.

    Other top notch shows with quality content such as critically acclaimedpolice procedural show Bosch, criminal justice TV miniseries The Night Of, Primetime Emmy award winning political satire comedy Veep, Sci-Fi drama series Colony, Lisa Kudrow of FRIENDS fame starrer comedy drama series The Comeback, Justin Theroux starrer thriller series The Leftovers, legendary film maker Martin Scorsese’s debut TV venture Vinyl, Golden Globe and Emmy award winning series Homeland, the upcoming TV series Quarry, Dwayne Johnson starrer Ballers and more that will also make their way to the channel’s Star World Premiere #AllAtOnce programming line-up in the months to come.

    Setting yet another benchmark in content consumption, Star World Premiere HD is geared up to captivate viewers by relaying revered shows from a gamut of genres with intricate plot lines and complex characters that are sure to weave their magic on-screen! Having already showcased its penchant in foreseeing consumer needs, Star World Premiere HD is now ready to mark a paradigm shift in the TV viewing experience by providing audiences with a superior binging experience with some of the best shows on TV hand-picked only on Star World Premiere #AllAtOnce.

  • Star World Premiere HD to bring back S2 of Wayward Pines

    Star World Premiere HD to bring back S2 of Wayward Pines

    MUMBAI: Star World Premiere HD is bringing back the the second season of Wayward Pines from May 27 onwards, 10 pm every Friday

    Wayward Pines is an adaptation of the Wayward Pines novels by eminent sci-fi and mystery author Blake Crouch. The show in its first season managed to serenade sci-fi fans with impeccable direction by M Night Shyamalan and a stellar star cast that included Oscar and Golden Globe nominee Matt Dillon who starred in wildly successful ventures like There’s Something About Mary (1998), Crash (2004), Factotum (2005), You, Me and Dupree (2006), Nothing but the Truth (2008).

    The second season haswith stars like two time Academy Award nominee Djimon Hounsou (Blood Diamond), Jason Patric (Speed,My Sister’s Keeper) and  BAFTA nominated Nimrat Kaur ( Airlift, Lunch Box) joining the ranks. The upcoming season is set to be a glitzy affair.

    Wayward Pines season one traced the adventures of Ethan Burke (Matt Dillon), a U.S. Secret Service agent, who was investigating the mystery of the disappearance of his two colleagues. As his search leads him to the quaint little town of Wayward Pines, he awakens from a car accident only to find out that one of his colleagues is dead, the other, his former beau Kate Hewson (Carla Gugino) is living a rustic life in the town and all is not as it seems in the mysterious town. The town has sinister secrets and there seems to be something nefarious brewing just under the surface.

    While the first season ended at crossroads, with a civil war at the horizon where do the new characters fit in? It is well-known that the town of Wayward Pines exists in a post-apocalyptic future 2000 years from now, it is populated by folks who have been kept in suspended animation all that time and thawed out as required. So when the brilliant but eccentric doctor Theo Yedlin (Jason Patrick) wakes up groggily thinking it was only the previous night that his marriage with wife Rebecca (Nimrat Kaur) was falling apart at a holiday resort in Hawaii, he is quick to realize that something is rotten in Wayward Pines. As Yedlin replaces the town’s recently deceased physician, he begins navigating his baffling new surroundings.

    Meanwhile, Rebecca Yedlin (Nimrat Kaur), Theo’s wife and a former architect has already begun her work as the town’s beautician in the three years she’s been awake before her husband’s emergence.

    Speaking of his role, Jason Patric said, “I did not watch the previous season because one of the things about my character, Theo Yedlin, who is a surgeon, is that he has been dropped right in the middle of it all so his reactions need to be as pure as possible.I don’t have any definitive ideas about who he is or where he’s going, but I think that was one of the interesting things about choosing to do this project.”

    Nimrat Kaur also spoke about her role on the show, “I play the role of Rebecca, an architect who has designed the town of Wayward Pines. I am not one of the characters who wakes up unaware of what the place is like. Rebecca is someone who has a very complicated and intriguing journey on the show; she wakes up in Wayward Pines and copes up with her life there and struggles with her relationship with her husband while trying to find the perfect balance between everything.”

    With Theo, Rebecca and a historian (DjimonHounsou) having just come out of the slumber and entered the fold, how do their characters fit in and where does their loyalty lie? Will their entry have a domino effect on the events unfurling in the show? 

    The series has been nominated for the prestigious Saturn Awards in numerous categories and holds a rating of 86% on Rotten Tomatoes.

     

  • Star World Premiere HD to bring back S2 of Wayward Pines

    Star World Premiere HD to bring back S2 of Wayward Pines

    MUMBAI: Star World Premiere HD is bringing back the the second season of Wayward Pines from May 27 onwards, 10 pm every Friday

    Wayward Pines is an adaptation of the Wayward Pines novels by eminent sci-fi and mystery author Blake Crouch. The show in its first season managed to serenade sci-fi fans with impeccable direction by M Night Shyamalan and a stellar star cast that included Oscar and Golden Globe nominee Matt Dillon who starred in wildly successful ventures like There’s Something About Mary (1998), Crash (2004), Factotum (2005), You, Me and Dupree (2006), Nothing but the Truth (2008).

    The second season haswith stars like two time Academy Award nominee Djimon Hounsou (Blood Diamond), Jason Patric (Speed,My Sister’s Keeper) and  BAFTA nominated Nimrat Kaur ( Airlift, Lunch Box) joining the ranks. The upcoming season is set to be a glitzy affair.

    Wayward Pines season one traced the adventures of Ethan Burke (Matt Dillon), a U.S. Secret Service agent, who was investigating the mystery of the disappearance of his two colleagues. As his search leads him to the quaint little town of Wayward Pines, he awakens from a car accident only to find out that one of his colleagues is dead, the other, his former beau Kate Hewson (Carla Gugino) is living a rustic life in the town and all is not as it seems in the mysterious town. The town has sinister secrets and there seems to be something nefarious brewing just under the surface.

    While the first season ended at crossroads, with a civil war at the horizon where do the new characters fit in? It is well-known that the town of Wayward Pines exists in a post-apocalyptic future 2000 years from now, it is populated by folks who have been kept in suspended animation all that time and thawed out as required. So when the brilliant but eccentric doctor Theo Yedlin (Jason Patrick) wakes up groggily thinking it was only the previous night that his marriage with wife Rebecca (Nimrat Kaur) was falling apart at a holiday resort in Hawaii, he is quick to realize that something is rotten in Wayward Pines. As Yedlin replaces the town’s recently deceased physician, he begins navigating his baffling new surroundings.

    Meanwhile, Rebecca Yedlin (Nimrat Kaur), Theo’s wife and a former architect has already begun her work as the town’s beautician in the three years she’s been awake before her husband’s emergence.

    Speaking of his role, Jason Patric said, “I did not watch the previous season because one of the things about my character, Theo Yedlin, who is a surgeon, is that he has been dropped right in the middle of it all so his reactions need to be as pure as possible.I don’t have any definitive ideas about who he is or where he’s going, but I think that was one of the interesting things about choosing to do this project.”

    Nimrat Kaur also spoke about her role on the show, “I play the role of Rebecca, an architect who has designed the town of Wayward Pines. I am not one of the characters who wakes up unaware of what the place is like. Rebecca is someone who has a very complicated and intriguing journey on the show; she wakes up in Wayward Pines and copes up with her life there and struggles with her relationship with her husband while trying to find the perfect balance between everything.”

    With Theo, Rebecca and a historian (DjimonHounsou) having just come out of the slumber and entered the fold, how do their characters fit in and where does their loyalty lie? Will their entry have a domino effect on the events unfurling in the show? 

    The series has been nominated for the prestigious Saturn Awards in numerous categories and holds a rating of 86% on Rotten Tomatoes.

     

  • It is time to bid adieu to some of your favorite shows on Star World Premiere HD

    It is time to bid adieu to some of your favorite shows on Star World Premiere HD

    MUMBAI: Die-hard TV show lovers are sure to be struck by a bout of summer time sadness as Star World Premiere HD, India’s English entertainment channel that is home to day and date viewing will conclude seasons of some of the audiences’ favorite TV shows this May! These were the shows that made everyone cry, laugh and even jump out of their beds to cheer a character on. Through their stellar storylines and scintillating performances, these shows became an intimate part of viewers’ lives.

    Never fear though! There is a firecracker lineup that will soon help you drop kick those summer blues into oblivion. For now, here is a list of some of your beloved shows that are all set to sail into the gentle night this summer so you can be sure to catch the shows’ finales before they end.

    First in line is the popular comical memoir of real life character Eddie Huang ‘Fresh Off The Boat’ that follows his immigrant Taiwanese family as they attempt to adjust to the socio cultural and socio-economic reality of the US. The finale episode of the series’ season 2 picks up after  Eddie’s girlfriend pulls out all the stops to impress his mother Jessica and Emery asks Louis for help with his graduation speech. Meanwhile Grandma tried to make Eddie a new suit and with everything coming together, the finale episode is sure to ensue into a sequence of hilarious antics! What will happen next? Catch the Season 2 finale of the show as it airs on Wednesday, May 25th at 9 PM.

    Following suit is the crazy, dysfunctional and hilarious ‘Modern Family’ with its season finale this Thursday, May 19th at 9PM.The much loved comedy family drama, now in its seventh season, traverses across the lives of three wildly different families while bringing out the humour from situations in their everyday lives. Catch the Dunphy family struggle as Clair tries to find the right time to fire an employee, Phil thinks he caught Luke with a girl and Alex moves back in, seemingly undetected. Lily fears that the increasing arguments between her parents could result into something bigger. All the while, Jay struggles to deal with entering the workforce again.

    Next in line is the popular action-spy drama show Quantico starring Priyanka Chopra. After all the thrill and suspense all season, the time has come for the final showdown in Quantico’s Season 1 finale episode ‘Yes’ that will air this Saturday, May 21st at 9PM. Watch Alex Parrish (Priyanka Chopra) race against time to tackle a terrorist while also trying to stop a bomb from going off in the season finale. Will she finally be recruited by the CIA?

    Then there is the iconic and beloved yellow faced family drama ‘The Simpsons’ that culminates its glorious Season 27 on Monday, May 23rd at 9:30 PM. The satire, the comedy and the bang on depiction of the working class entwined with humour is what makes this show truly a household favourite among kids and adults alike, around the world!

    Another popular comedy family drama that will meet its end this summer is the coming of age series Black-ish. The show that has an all-African-American family at its centre is co-produced by none other than the very famous Lawrence Fishburne who also stars in the show. Catch the season finale of Black-ish this Tuesday, May 24th at 9PM and watch the all-black family as they struggle to live in a pre-dominantly white world.
     
    And lastly, it’s time to say goodbye to the comedy family drama set in the good ol’ days of the 80s, ‘The Goldbergs’. The show that never once failed to make us smile and sometimes even burst into laughter at the rib-tickling antics of the characters will showcase its Season 3 finale episode on Thursday, May 19th at 9 PM.

    But with so many shows nearing their end after their mighty successful seasonal runs, Star World Premiere HD is all set to introduce an all-new line up of popular shows soon! So, don’t go anywhere, stay tuned-in to Star World Premiere HD and enjoy viewing all the latest seasons of shows at their day-and-date best!

  • It is time to bid adieu to some of your favorite shows on Star World Premiere HD

    It is time to bid adieu to some of your favorite shows on Star World Premiere HD

    MUMBAI: Die-hard TV show lovers are sure to be struck by a bout of summer time sadness as Star World Premiere HD, India’s English entertainment channel that is home to day and date viewing will conclude seasons of some of the audiences’ favorite TV shows this May! These were the shows that made everyone cry, laugh and even jump out of their beds to cheer a character on. Through their stellar storylines and scintillating performances, these shows became an intimate part of viewers’ lives.

    Never fear though! There is a firecracker lineup that will soon help you drop kick those summer blues into oblivion. For now, here is a list of some of your beloved shows that are all set to sail into the gentle night this summer so you can be sure to catch the shows’ finales before they end.

    First in line is the popular comical memoir of real life character Eddie Huang ‘Fresh Off The Boat’ that follows his immigrant Taiwanese family as they attempt to adjust to the socio cultural and socio-economic reality of the US. The finale episode of the series’ season 2 picks up after  Eddie’s girlfriend pulls out all the stops to impress his mother Jessica and Emery asks Louis for help with his graduation speech. Meanwhile Grandma tried to make Eddie a new suit and with everything coming together, the finale episode is sure to ensue into a sequence of hilarious antics! What will happen next? Catch the Season 2 finale of the show as it airs on Wednesday, May 25th at 9 PM.

    Following suit is the crazy, dysfunctional and hilarious ‘Modern Family’ with its season finale this Thursday, May 19th at 9PM.The much loved comedy family drama, now in its seventh season, traverses across the lives of three wildly different families while bringing out the humour from situations in their everyday lives. Catch the Dunphy family struggle as Clair tries to find the right time to fire an employee, Phil thinks he caught Luke with a girl and Alex moves back in, seemingly undetected. Lily fears that the increasing arguments between her parents could result into something bigger. All the while, Jay struggles to deal with entering the workforce again.

    Next in line is the popular action-spy drama show Quantico starring Priyanka Chopra. After all the thrill and suspense all season, the time has come for the final showdown in Quantico’s Season 1 finale episode ‘Yes’ that will air this Saturday, May 21st at 9PM. Watch Alex Parrish (Priyanka Chopra) race against time to tackle a terrorist while also trying to stop a bomb from going off in the season finale. Will she finally be recruited by the CIA?

    Then there is the iconic and beloved yellow faced family drama ‘The Simpsons’ that culminates its glorious Season 27 on Monday, May 23rd at 9:30 PM. The satire, the comedy and the bang on depiction of the working class entwined with humour is what makes this show truly a household favourite among kids and adults alike, around the world!

    Another popular comedy family drama that will meet its end this summer is the coming of age series Black-ish. The show that has an all-African-American family at its centre is co-produced by none other than the very famous Lawrence Fishburne who also stars in the show. Catch the season finale of Black-ish this Tuesday, May 24th at 9PM and watch the all-black family as they struggle to live in a pre-dominantly white world.
     
    And lastly, it’s time to say goodbye to the comedy family drama set in the good ol’ days of the 80s, ‘The Goldbergs’. The show that never once failed to make us smile and sometimes even burst into laughter at the rib-tickling antics of the characters will showcase its Season 3 finale episode on Thursday, May 19th at 9 PM.

    But with so many shows nearing their end after their mighty successful seasonal runs, Star World Premiere HD is all set to introduce an all-new line up of popular shows soon! So, don’t go anywhere, stay tuned-in to Star World Premiere HD and enjoy viewing all the latest seasons of shows at their day-and-date best!

  • Star World Premiere HD launches digital campaign for Game of Thrones

    Star World Premiere HD launches digital campaign for Game of Thrones

    MUMBAI: Game of Thrones has radically altered the TV viewing experience and perhaps has the most unprecedented fan following on the internet, be it the gamut of fan fiction sites that churn out the wildest theories, or the various social media platforms that see massive outreach on daily basis. Finally, the sixth season of the show premiered on Indian television on Star World Premiere HD and brought with it the madness that followed on both, the digital universe as well as on-ground. 

    With a view to establish massive connect with fans of the show, Star World Premiere HD went all out to tap into the digital space by launching a unique and ‘first-time-ever for Game of Thrones’initiative called ‘Flock to Unlock’ in association with Twitter. The activity required Twitter users to mention the ‘10 reasons why they love GoT’ in order to unlock a Game of Thrones musical promo released in India for the first time ever.

    The channel launched the innovative day long activity on April 25 Aprilth, a day prior to the show premiere from 4 PM to 9PMand received a response that only served to reaffirm the impact of the grand show. The hashtag #GOT6onSWP used for the activity helped garner a massive estimated 80.3 million impressions and trended nationally and across cities on Twitter for more than 5 hours The initiative spread like wildfire and even got brands like Sony Pictures and Payback India to join the conversation using the hashtag.

    But the fervor around the show didn’t stop here!In a bid to own Tuesdays and make it synonymous to GoT Tuesdays in India, the channel commenced yet another initiative ‘Amazon Fanlords’ on March 29 March th – 4 Tuesdays prior to the massively anticipated premiere of the show.

    The channel launched the groundbreaking activity to mete out widespread enthusiasm among fansweeks prior to the premiere of the show and keep them excited throughout the 10 episode duration of season 6. The activity allowed Twitter users to participate in contests every Tuesdayand win exclusive Game of Thrones merchandise by becoming the Amazon Fanlord for the week. On the day of the launch, however, Star World Premiere HD went a step further to extend its offering for the entire day with one question each hour starting from 4 pmPM right till 10 pmPM. 

    The day of the premiere also saw an integration of the on-air platform as the viewers were directed to Star World Premiere HD at 10PM to answer the questions that would be aired during the show.

    The activity met with an unequivocal success garnering over a whopping 107 million impressions and 15,569 tweets on the day of the premiere alone. Star World Premiere HD also trended nationally all through 6 PM to 1AM. Moreover between March 29 March th and April 26 Aprilth, all the digital activities carried out garnered an astoundingover 243 million impressions with nearly 40,000 tweets.

    With the stunning success of digital marketing campaigns initiated and owned by Star World Premiere HD, it looks like the channel has successfully created legions of Game of Thrones fanatics on social media in India through extensive engagement!

  • Star World Premiere HD launches digital campaign for Game of Thrones

    Star World Premiere HD launches digital campaign for Game of Thrones

    MUMBAI: Game of Thrones has radically altered the TV viewing experience and perhaps has the most unprecedented fan following on the internet, be it the gamut of fan fiction sites that churn out the wildest theories, or the various social media platforms that see massive outreach on daily basis. Finally, the sixth season of the show premiered on Indian television on Star World Premiere HD and brought with it the madness that followed on both, the digital universe as well as on-ground. 

    With a view to establish massive connect with fans of the show, Star World Premiere HD went all out to tap into the digital space by launching a unique and ‘first-time-ever for Game of Thrones’initiative called ‘Flock to Unlock’ in association with Twitter. The activity required Twitter users to mention the ‘10 reasons why they love GoT’ in order to unlock a Game of Thrones musical promo released in India for the first time ever.

    The channel launched the innovative day long activity on April 25 Aprilth, a day prior to the show premiere from 4 PM to 9PMand received a response that only served to reaffirm the impact of the grand show. The hashtag #GOT6onSWP used for the activity helped garner a massive estimated 80.3 million impressions and trended nationally and across cities on Twitter for more than 5 hours The initiative spread like wildfire and even got brands like Sony Pictures and Payback India to join the conversation using the hashtag.

    But the fervor around the show didn’t stop here!In a bid to own Tuesdays and make it synonymous to GoT Tuesdays in India, the channel commenced yet another initiative ‘Amazon Fanlords’ on March 29 March th – 4 Tuesdays prior to the massively anticipated premiere of the show.

    The channel launched the groundbreaking activity to mete out widespread enthusiasm among fansweeks prior to the premiere of the show and keep them excited throughout the 10 episode duration of season 6. The activity allowed Twitter users to participate in contests every Tuesdayand win exclusive Game of Thrones merchandise by becoming the Amazon Fanlord for the week. On the day of the launch, however, Star World Premiere HD went a step further to extend its offering for the entire day with one question each hour starting from 4 pmPM right till 10 pmPM. 

    The day of the premiere also saw an integration of the on-air platform as the viewers were directed to Star World Premiere HD at 10PM to answer the questions that would be aired during the show.

    The activity met with an unequivocal success garnering over a whopping 107 million impressions and 15,569 tweets on the day of the premiere alone. Star World Premiere HD also trended nationally all through 6 PM to 1AM. Moreover between March 29 March th and April 26 Aprilth, all the digital activities carried out garnered an astoundingover 243 million impressions with nearly 40,000 tweets.

    With the stunning success of digital marketing campaigns initiated and owned by Star World Premiere HD, it looks like the channel has successfully created legions of Game of Thrones fanatics on social media in India through extensive engagement!

  • Star World Premiere HD’s marketing push for Game of Thrones season 6

    Star World Premiere HD’s marketing push for Game of Thrones season 6

    MUMBAI: Star World Premiere HD premiered Game of Thrones on 26 April. The channel kick-started its campaign with extensive on-air promotions and the network’s reach. The promotions are carried across Hindi and English general entertainment channels as well as sports and infotainment.  

    The buzz only increased as the launch day appeared with countdowns across the network till the very last minute. But the buck did not stop here. The channel spread the excitement not just to its viewers but also to trade partners with a whole week of exciting on-ground activations across 8 media agencies in Bangalore, Mumbai and Delhi. The employees of these agencies experienced virtual sword fighting, traded character cards, were welcomed by a violinist playing the title track at the entrance in the morning and much more.  This 6-day long activity was a lead-in to the premiere of Game of Thrones season 6, comprising of 6 different experiences curated around the Game of Thrones theme. In fact, participation benchmarks were crossed and beyond averaging over 70 per cent as the employees participated with much anticipation and gusto.

    Game of Thrones fans are extremely active on the digital platforms, and it was only fitting that the channel went all out online. Star World Premiere HD decided to own Tuesdays as GoT Tuesdays and launched the Amazon Fanlords activity on Twitter. Starting 4 weeks prior to the show launch, every Tuesday, Twitter users could engage in contests, activities and win exclusive Game of Thrones merchandise as they became the Amazon Fanlords. The contest garnered 15 million (1.5 crore) estimated impressions on an average, every Tuesday. The Tuesday to Tuesday activity successfully commenced on 29 March and will go on till the show’s season 6 comes to an end.

    The marketing approach was taken a notch higher as the launch approached. On Twitter, Star World Premiere HD initiated the one-of-a-kind Flock to Unlock movement on 25 April to bring together fans of the show in a distinctive manner. Fans were encouraged to tweet to unlock a Game of Thrones musical promo that would be released for the first time in India. The activity garnered 74 million (7.4 crore) estimated impressions and was trending nationally for several hours claims the channel. On the launch day, GoT Tuesdays gained the highest momentum as Amazon Fanlords was not only expanded to a day-long contest online but continued on air during the episode. Viewers could answer questions during the episode itself too, to win the most exclusive Game of Thrones merchandises. The activity helped garner 107 million (10.7 crore) estimated impressions.

    Star World Premiere HD brought the world of ice and fire to Mumbai, Delhi and Bangalore with a distinctive on-ground crusade for its fans. The channel took its fans by surprise by positioning gothic Game of Thrones themed guards across popular locations near the Bandra Worli Sea Link and Carter road, Bandra in Mumbai, DLF Saket in Delhi and Forum Koramangla in Bangalore on the premiere day in the morning and evening. Some of the unsuspecting fans even received customized Game of Thrones merchandise from the guards specially made available by Star World Premiere HD.

    The Game of Thrones launch was celebrated all day long by Game of Thrones fans not only outside, but within the Star India office as well as a violinist played the iconic Game of Thrones soundtrack for all Star employees, Iive!  Not only that, Game of Thrones fans were also given a chance to enter the realm of Game of Thrones and join the hall of faces through an elaborate photo-op set-up.

    The show has managed to lure viewers and attract advertisers alike with a roster of big brands associating with it. E-commerce giant Amazon has come on board as Presenting sponsors, Maruti Suzuki Baleno is a ‘driven by’ sponsor and London Dairy and Ola Micro are ‘powered by’ sponsors. Additionally other brands that have come on board are Housing.com, Matrix and Motorola as partners and Essilor, Yamaha, Himalaya and Sunny Lite as associate sponsors.

    The ultimate television series created by D.B. Weiss and David Benioff, is not only a remarkable show with an impressive 9.4 IMDB rating but is also the most talked about show around the globe and on social media. In fact, the previous seasons of the series went on to win an astounding 190 awards and 511 nominations which includes prestigious awards like the Golden Globes, Emmys, Critic’s Choice, British Academy Television Awards, Screen Actors Guild and People’s Choice.

  • Star World Premiere HD’s marketing push for Game of Thrones season 6

    Star World Premiere HD’s marketing push for Game of Thrones season 6

    MUMBAI: Star World Premiere HD premiered Game of Thrones on 26 April. The channel kick-started its campaign with extensive on-air promotions and the network’s reach. The promotions are carried across Hindi and English general entertainment channels as well as sports and infotainment.  

    The buzz only increased as the launch day appeared with countdowns across the network till the very last minute. But the buck did not stop here. The channel spread the excitement not just to its viewers but also to trade partners with a whole week of exciting on-ground activations across 8 media agencies in Bangalore, Mumbai and Delhi. The employees of these agencies experienced virtual sword fighting, traded character cards, were welcomed by a violinist playing the title track at the entrance in the morning and much more.  This 6-day long activity was a lead-in to the premiere of Game of Thrones season 6, comprising of 6 different experiences curated around the Game of Thrones theme. In fact, participation benchmarks were crossed and beyond averaging over 70 per cent as the employees participated with much anticipation and gusto.

    Game of Thrones fans are extremely active on the digital platforms, and it was only fitting that the channel went all out online. Star World Premiere HD decided to own Tuesdays as GoT Tuesdays and launched the Amazon Fanlords activity on Twitter. Starting 4 weeks prior to the show launch, every Tuesday, Twitter users could engage in contests, activities and win exclusive Game of Thrones merchandise as they became the Amazon Fanlords. The contest garnered 15 million (1.5 crore) estimated impressions on an average, every Tuesday. The Tuesday to Tuesday activity successfully commenced on 29 March and will go on till the show’s season 6 comes to an end.

    The marketing approach was taken a notch higher as the launch approached. On Twitter, Star World Premiere HD initiated the one-of-a-kind Flock to Unlock movement on 25 April to bring together fans of the show in a distinctive manner. Fans were encouraged to tweet to unlock a Game of Thrones musical promo that would be released for the first time in India. The activity garnered 74 million (7.4 crore) estimated impressions and was trending nationally for several hours claims the channel. On the launch day, GoT Tuesdays gained the highest momentum as Amazon Fanlords was not only expanded to a day-long contest online but continued on air during the episode. Viewers could answer questions during the episode itself too, to win the most exclusive Game of Thrones merchandises. The activity helped garner 107 million (10.7 crore) estimated impressions.

    Star World Premiere HD brought the world of ice and fire to Mumbai, Delhi and Bangalore with a distinctive on-ground crusade for its fans. The channel took its fans by surprise by positioning gothic Game of Thrones themed guards across popular locations near the Bandra Worli Sea Link and Carter road, Bandra in Mumbai, DLF Saket in Delhi and Forum Koramangla in Bangalore on the premiere day in the morning and evening. Some of the unsuspecting fans even received customized Game of Thrones merchandise from the guards specially made available by Star World Premiere HD.

    The Game of Thrones launch was celebrated all day long by Game of Thrones fans not only outside, but within the Star India office as well as a violinist played the iconic Game of Thrones soundtrack for all Star employees, Iive!  Not only that, Game of Thrones fans were also given a chance to enter the realm of Game of Thrones and join the hall of faces through an elaborate photo-op set-up.

    The show has managed to lure viewers and attract advertisers alike with a roster of big brands associating with it. E-commerce giant Amazon has come on board as Presenting sponsors, Maruti Suzuki Baleno is a ‘driven by’ sponsor and London Dairy and Ola Micro are ‘powered by’ sponsors. Additionally other brands that have come on board are Housing.com, Matrix and Motorola as partners and Essilor, Yamaha, Himalaya and Sunny Lite as associate sponsors.

    The ultimate television series created by D.B. Weiss and David Benioff, is not only a remarkable show with an impressive 9.4 IMDB rating but is also the most talked about show around the globe and on social media. In fact, the previous seasons of the series went on to win an astounding 190 awards and 511 nominations which includes prestigious awards like the Golden Globes, Emmys, Critic’s Choice, British Academy Television Awards, Screen Actors Guild and People’s Choice.