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Tag: Star Wars: The Force Awakens

  • Disney+ crosses 10 mn subs within days of launch

    Disney+ crosses 10 mn subs within days of launch

    MUMBAI: Disney’s much-anticipated OTT platform Disney+ has signed up 10 million subscribers within days of its launch on 12 November, from just a few international markets of Canada, USA, and the Netherlands, and in spite of the technical glitches consumers endured on the day of its launch.

    Disney+ is yet to roll-out in many important markets.  The video-streaming service will be available in Australia and New Zealand from 19 November and more countries will join the list in the coming months. While Disney+ will not be launched in India, viewers will still be able to stream Disney+ content in India through Hotstar, even though there is no clarity on the time-frame yet.

    As Disney+ starts rolling out in newer markets, the media conglomerate will see its subscriber base soaring and as per the latest Digital TV Research report, it could have over 100 million subscribers by 2025. The company itself estimates its subscriber base to be between 60 and 90 million by 2024.

    Given Disney+’s unmatched content library strength, offering 500 films and 7,500 episodes of television, the OTT platform was bound to be an instant hit. However, 10 million subscribers from just a few international markets within days of its launch is a huge disruption in the OTT segment by any standard.

     To put this in perspective, video-streaming giant Netflix has only 150 million global subscribers after many years of existence. Hulu, another streaming service owned by Disney, has 28 million subscribers after its launch more than a decade ago.

    The huge response to the Disney+ launch was not dampened even by the technical glitches people faced on the day of its launch that made its services unavailable for a few hours. The company cited higher-than-expected demand as a factor.

    Disney+ subscribers will have access to over 500 movies, including three of the four highest-grossing films of all time – Avengers: Endgame, Avatar and Star Wars: The Force Awakens – as well as films from Marvel Studios including Captain America: Civil War, Guardians of the Galaxy, The Avengers, Iron Man 3, Doctor Strange, Guardians of the Galaxy Vol. 2, Captain Marvel, Iron Man, Thor: The Dark World, Captain America: The Winter Soldier, Iron Man 2, Thor, Avengers: Age of Ultron, Captain America: The First Avenger and Ant-Man.

    In addition, Disney+ will offer content from National Geographic including the critically acclaimed and award-winning documentary Free Solo and the streaming debut of Science Fair.

    Also in the library are all six of the original classic Star Wars films released between 1977 and 1999, in addition to recent blockbusters Star Wars: The Force Awakens and Rogue One: A Star Wars Story. At the end of 2020, the entire Skywalker saga will be available on the service. Besides, it has 30 seasons of The Simpsons, 18 Pixar movies – including Wall-E, Up, Monsters Inc., Finding Nemo, The Incredibles, Toy Story, Inside Out and Brave – plus thousands of episodes of Disney Channel and Disney Junior series. These include The Suite Life of Zack & Cody, Kim Possible, Mickey Mouse Clubhouse, PJ Masks and Jake & the Never Land Pirates.

  • Turner subscribes to ‘Star Wars’ library

    Turner subscribes to ‘Star Wars’ library

    MUMBAI: The entire Star Wars library is coming back to cable TV after being off regular television for more than two years. Turner Broadcasting has acquired the commercial-television rights to the complete library of Star Wars movies, including four future theatrical releases. The films will play at some point on Turner’s channels — TNT, TBS and Turner Classic Movies.

    Turner, reportedly have spent a whopping amount of $ 275 million to acquire the entire library for a pact of eight years.

    The agreement with The Walt Disney for 10 films includes the network premiere windows to last year’s record-breaking Star Wars: The Force Awakens and this year’s highly anticipated Rogue One: A Star Wars Story, which opens in theatres on 16 December 2016. The Disney agreement also includes five of the six original classic Star Wars films, as well as the network television premieres of the next three yet-to-be-released movies. The installment that launched the franchise, Star Wars: A New Hope, comes to Turner through a separate arrangement with 20th Century Fox, thus making Turner the only company with basic cable rights to all 11 titles in the collection.

    The deal with Turner is separate from Disney’s pact with Starz. The Force Awakens will only air on Turner networks in early 2018, following its pay-TV availability on the streaming service. Once that window concludes, Turner can play Star Wars films past and future whenever it wants, as many times as it wants.

    The future titles will go to Netflix as part of the deal.

    Here’s a schedule for the upcoming marathon on TNT:

    Tuesday, September 20
    8 p.m. (ET/PT) – Star Wars: The Phantom Menace
    11 p.m. (ET/PT) – Star Wars: The Phantom Menace

    Wednesday, September 21
    8 p.m. (ET/PT) – Star Wars: Attack of the Clones
    11:05 p.m. (ET/PT) – Star Wars: Attack of the Clones

    Thursday, September 22
    8 p.m. (ET/PT) – Star Wars: Revenge of the Sith
    11:05 p.m. (ET/PT) – Star Wars: Revenge of the Sith

    Friday, September 23
    8 p.m. (ET/PT) – Star Wars: A New Hope
    10:45 p.m. (ET/PT) – Star Wars: A New Hope

    Saturday, September 24
    10:45 a.m. (ET/PT) – Star Wars: The Phantom Menace
    1:45 p.m. (ET/PT) – Star Wars: Attack of the Clones
    4:55 p.m. (ET/PT) – Star Wars: Revenge of the Sith
    8 p.m. (ET/PT) – Star Wars: The Empire Strikes Back
    10:45 p.m. (ET/PT) – Star Wars: The Empire Strikes Back

    Sunday, September 25
    5:15 a.m. Star Wars: The Phantom Menace
    8:15 a.m. Star Wars: Attack of the Clones
    11:20 a.m. Star Wars: Revenge of the Sith
    2:25 p.m. (ET/PT) – Star Wars: A New Hope
    5:10 p.m. (ET/PT) – Star Wars: The Empire Strikes Back
    8 p.m. (ET/PT) – Star Wars: Return of the Jedi
    11 p.m. (ET/PT) – Star Wars: Return of the Jedi
    2 a.m. (ET/PT) – Star Wars: The Phantom Menace

  • Turner subscribes to ‘Star Wars’ library

    Turner subscribes to ‘Star Wars’ library

    MUMBAI: The entire Star Wars library is coming back to cable TV after being off regular television for more than two years. Turner Broadcasting has acquired the commercial-television rights to the complete library of Star Wars movies, including four future theatrical releases. The films will play at some point on Turner’s channels — TNT, TBS and Turner Classic Movies.

    Turner, reportedly have spent a whopping amount of $ 275 million to acquire the entire library for a pact of eight years.

    The agreement with The Walt Disney for 10 films includes the network premiere windows to last year’s record-breaking Star Wars: The Force Awakens and this year’s highly anticipated Rogue One: A Star Wars Story, which opens in theatres on 16 December 2016. The Disney agreement also includes five of the six original classic Star Wars films, as well as the network television premieres of the next three yet-to-be-released movies. The installment that launched the franchise, Star Wars: A New Hope, comes to Turner through a separate arrangement with 20th Century Fox, thus making Turner the only company with basic cable rights to all 11 titles in the collection.

    The deal with Turner is separate from Disney’s pact with Starz. The Force Awakens will only air on Turner networks in early 2018, following its pay-TV availability on the streaming service. Once that window concludes, Turner can play Star Wars films past and future whenever it wants, as many times as it wants.

    The future titles will go to Netflix as part of the deal.

    Here’s a schedule for the upcoming marathon on TNT:

    Tuesday, September 20
    8 p.m. (ET/PT) – Star Wars: The Phantom Menace
    11 p.m. (ET/PT) – Star Wars: The Phantom Menace

    Wednesday, September 21
    8 p.m. (ET/PT) – Star Wars: Attack of the Clones
    11:05 p.m. (ET/PT) – Star Wars: Attack of the Clones

    Thursday, September 22
    8 p.m. (ET/PT) – Star Wars: Revenge of the Sith
    11:05 p.m. (ET/PT) – Star Wars: Revenge of the Sith

    Friday, September 23
    8 p.m. (ET/PT) – Star Wars: A New Hope
    10:45 p.m. (ET/PT) – Star Wars: A New Hope

    Saturday, September 24
    10:45 a.m. (ET/PT) – Star Wars: The Phantom Menace
    1:45 p.m. (ET/PT) – Star Wars: Attack of the Clones
    4:55 p.m. (ET/PT) – Star Wars: Revenge of the Sith
    8 p.m. (ET/PT) – Star Wars: The Empire Strikes Back
    10:45 p.m. (ET/PT) – Star Wars: The Empire Strikes Back

    Sunday, September 25
    5:15 a.m. Star Wars: The Phantom Menace
    8:15 a.m. Star Wars: Attack of the Clones
    11:20 a.m. Star Wars: Revenge of the Sith
    2:25 p.m. (ET/PT) – Star Wars: A New Hope
    5:10 p.m. (ET/PT) – Star Wars: The Empire Strikes Back
    8 p.m. (ET/PT) – Star Wars: Return of the Jedi
    11 p.m. (ET/PT) – Star Wars: Return of the Jedi
    2 a.m. (ET/PT) – Star Wars: The Phantom Menace

  • Q2-16: Disney income up 10 percent aided by ESPN performance, studio entertainment

    Q2-16: Disney income up 10 percent aided by ESPN performance, studio entertainment

    BENGALURU: The Walt Disney Company Inc (Disney) reported 9.8 percent year-over-year (y-o-y) increase in operating income for the quarter ended 2 April 2016 (Q2-16, current quarter) as compared to the corresponding year ago quarter. Operating income in the current quarter was $3,822 million as compared to $3,482 million in Q2-15 (quarter ended 28 March 2015).

    The company saw an increase of $340 million in operating income in its current quarter vis-à-vis the corresponding prior year quarter. Its Media Networks segment reported operating income of $198 million, while its Studio Entertainment segment reported operating income of $115 million.
    Disney’s Media Networks segment’s sub-segment Cable Networks of which ESPN is a part saw 12.3 percent y-o-y increase in operating income. The increase at ESPN was partially offset by lower equity income from A&E Television Networks says Disney.

    Disney reported 4.1 percent y-o-y growth in revenue in Q2-16 at $12,969 million as compared to $12,461 million in the corresponding prior year quarter. Growth in revenue of $508 million was contributed to by $168 million and $377 million growth by Disney’s ‘Parks & Resorts’ and ‘Studio Entertainment’ segments respectively.

    Company speak

    “We’re very pleased with our overall results in Q2, which marks our 11th consecutive quarter of double-digit growth in adjusted EPS,” said Disney chairman and CEO Robert A. Iger. “Our Studio’s unprecedented winning streak at the box office underscores the incredible appeal of our branded content, which we continue to leverage across the entire company to drive significant value. Looking forward, we are thrilled with the Studio’s slate and tremendously excited about the June 16th grand opening of the spectacular Shanghai Disney Resort.”

    Segment numbers excerpts

    Media Networks

    Media Networks revenue in Q2-16 was relatively flat y-o-y (declined 0.3 percent) at $5,793 million as compared to $5,810 million in Q2-15. The  segment’s operating income increased 9.4 percent y-o-y to $2,299 million in the current quarter from $2,101 million during the corresponding prior year quarter.

    Disney Media Networks segment has two sub-segments – Cable Networking and Broadcasting.

    Cable Networks revenue for the quarter decreased 1.9 percent y-o-y to $3,955 billion from $4,030 million in Q2-15. Operating income in Q2-16 increased 12.3 percent y-o-y to $2,021 million from $1,799 million due to an increase at ESPN, partially offset by lower equity income from A&E. 

    The increase at ESPN was due to the benefit of lower programming costs and higher affiliate revenues, partially offset by a decrease in advertising revenue.

    Lower equity income from A&E was due to a decrease in advertising revenue, higher programming costs and a negative impact from the conversion of the H2 channel to Viceland as Viceland is in a start-up phase says Disney.

    Broadcasting revenue for the quarter increased 3.3 percent to $1,838 million from $1,780 million. Operating income of the sub-segment decreased 7.9 percent y-o-y to $278 million from $302 million due to lower operating income from program sales and higher programming and marketing costs, partially offset by advertising and affiliate revenue growth. Lower operating income from program sales was due to a significant SVOD sale in the prior-year quarter and a higher cost mix of programs sold in the current quarter. 

    The increase in programming costs was due to a higher average cost of new scripted programming and increased program cost write-offs. The increase in network advertising revenue was due to higher rates, partially offset by lower ratings. Affiliate revenue growth was primarily due to contractual rate increases.

    Parks and Resorts

    Parks and Resorts revenue for the current quarter increased 4.5 percent y-oy- to $3,928 million from $3.760 million. Segment operating income in Q2-16 increased 10.2 percent y-o-y to $624 million from $566 million. Operating income growth for the quarter was due to an increase at Disney’s domestic operations, partially offset by a decrease at its international operations.

    Studio Entertainment

    Studio Entertainment revenue for the current quarter increased 22.4 percent to $2,062 million from $1,685 million in Q2-15. Segment operating income increased 26.9 percent to $542 million from $427 million. 

    Disney says that higher operating income was due to an increase in theatrical distribution results and growth in TV/SVOD distribution, partially offset by the impact of foreign currency translation due to the strengthening of the US dollar against major currencies, decreased home entertainment results and higher film cost impairments.

    The increase in theatrical distribution results was due to the strong performance of Star Wars: The Force Awakens and Zootopia in the current quarter compared to the continuing performance in the prior year quarter of Big Hero 6 and Into the Woods, both of which were released domestically in the first quarter of the prior year. Higher TV/SVOD distribution results were driven by international growth. The decrease in home entertainment results was primarily due to lower unit sales reflecting the performance of Big Hero 6, Frozen and Marvel’s Guardians of the Galaxy in the prior-year quarter compared to The Good Dinosaur, Inside Out and Marvel’s Ant-Man in the current quarter. The decrease from lower unit sales was partially offset by the benefit from Star Wars Classic titles that are distributed by a third party.

    Consumer Products & Interactive Media

    Consumer Products & Interactive Media revenue for the current quarter decreased 1.7 percent to $1,186 million from $1,286 million. Segment operating income decreased 8 percent to $357 million from $388 million. 

    Lower operating income was primarily due to the impact of foreign currency translation due to the strengthening of the U.S. dollar against major currencies, lower operating margins and comparable store sales at Disney’s retail business and lower results for Infinity. 

    These decreases were partially offset by higher licensing revenues. Increased licensing revenues were driven by higher revenue from Star Wars  merchandise, partially offset by an adverse impact from the timing of minimum guarantee shortfall recognition and a decrease in revenue from merchandise based on Frozen.

     

  • Q2-16: Disney income up 10 percent aided by ESPN performance, studio entertainment

    Q2-16: Disney income up 10 percent aided by ESPN performance, studio entertainment

    BENGALURU: The Walt Disney Company Inc (Disney) reported 9.8 percent year-over-year (y-o-y) increase in operating income for the quarter ended 2 April 2016 (Q2-16, current quarter) as compared to the corresponding year ago quarter. Operating income in the current quarter was $3,822 million as compared to $3,482 million in Q2-15 (quarter ended 28 March 2015).

    The company saw an increase of $340 million in operating income in its current quarter vis-à-vis the corresponding prior year quarter. Its Media Networks segment reported operating income of $198 million, while its Studio Entertainment segment reported operating income of $115 million.
    Disney’s Media Networks segment’s sub-segment Cable Networks of which ESPN is a part saw 12.3 percent y-o-y increase in operating income. The increase at ESPN was partially offset by lower equity income from A&E Television Networks says Disney.

    Disney reported 4.1 percent y-o-y growth in revenue in Q2-16 at $12,969 million as compared to $12,461 million in the corresponding prior year quarter. Growth in revenue of $508 million was contributed to by $168 million and $377 million growth by Disney’s ‘Parks & Resorts’ and ‘Studio Entertainment’ segments respectively.

    Company speak

    “We’re very pleased with our overall results in Q2, which marks our 11th consecutive quarter of double-digit growth in adjusted EPS,” said Disney chairman and CEO Robert A. Iger. “Our Studio’s unprecedented winning streak at the box office underscores the incredible appeal of our branded content, which we continue to leverage across the entire company to drive significant value. Looking forward, we are thrilled with the Studio’s slate and tremendously excited about the June 16th grand opening of the spectacular Shanghai Disney Resort.”

    Segment numbers excerpts

    Media Networks

    Media Networks revenue in Q2-16 was relatively flat y-o-y (declined 0.3 percent) at $5,793 million as compared to $5,810 million in Q2-15. The  segment’s operating income increased 9.4 percent y-o-y to $2,299 million in the current quarter from $2,101 million during the corresponding prior year quarter.

    Disney Media Networks segment has two sub-segments – Cable Networking and Broadcasting.

    Cable Networks revenue for the quarter decreased 1.9 percent y-o-y to $3,955 billion from $4,030 million in Q2-15. Operating income in Q2-16 increased 12.3 percent y-o-y to $2,021 million from $1,799 million due to an increase at ESPN, partially offset by lower equity income from A&E. 

    The increase at ESPN was due to the benefit of lower programming costs and higher affiliate revenues, partially offset by a decrease in advertising revenue.

    Lower equity income from A&E was due to a decrease in advertising revenue, higher programming costs and a negative impact from the conversion of the H2 channel to Viceland as Viceland is in a start-up phase says Disney.

    Broadcasting revenue for the quarter increased 3.3 percent to $1,838 million from $1,780 million. Operating income of the sub-segment decreased 7.9 percent y-o-y to $278 million from $302 million due to lower operating income from program sales and higher programming and marketing costs, partially offset by advertising and affiliate revenue growth. Lower operating income from program sales was due to a significant SVOD sale in the prior-year quarter and a higher cost mix of programs sold in the current quarter. 

    The increase in programming costs was due to a higher average cost of new scripted programming and increased program cost write-offs. The increase in network advertising revenue was due to higher rates, partially offset by lower ratings. Affiliate revenue growth was primarily due to contractual rate increases.

    Parks and Resorts

    Parks and Resorts revenue for the current quarter increased 4.5 percent y-oy- to $3,928 million from $3.760 million. Segment operating income in Q2-16 increased 10.2 percent y-o-y to $624 million from $566 million. Operating income growth for the quarter was due to an increase at Disney’s domestic operations, partially offset by a decrease at its international operations.

    Studio Entertainment

    Studio Entertainment revenue for the current quarter increased 22.4 percent to $2,062 million from $1,685 million in Q2-15. Segment operating income increased 26.9 percent to $542 million from $427 million. 

    Disney says that higher operating income was due to an increase in theatrical distribution results and growth in TV/SVOD distribution, partially offset by the impact of foreign currency translation due to the strengthening of the US dollar against major currencies, decreased home entertainment results and higher film cost impairments.

    The increase in theatrical distribution results was due to the strong performance of Star Wars: The Force Awakens and Zootopia in the current quarter compared to the continuing performance in the prior year quarter of Big Hero 6 and Into the Woods, both of which were released domestically in the first quarter of the prior year. Higher TV/SVOD distribution results were driven by international growth. The decrease in home entertainment results was primarily due to lower unit sales reflecting the performance of Big Hero 6, Frozen and Marvel’s Guardians of the Galaxy in the prior-year quarter compared to The Good Dinosaur, Inside Out and Marvel’s Ant-Man in the current quarter. The decrease from lower unit sales was partially offset by the benefit from Star Wars Classic titles that are distributed by a third party.

    Consumer Products & Interactive Media

    Consumer Products & Interactive Media revenue for the current quarter decreased 1.7 percent to $1,186 million from $1,286 million. Segment operating income decreased 8 percent to $357 million from $388 million. 

    Lower operating income was primarily due to the impact of foreign currency translation due to the strengthening of the U.S. dollar against major currencies, lower operating margins and comparable store sales at Disney’s retail business and lower results for Infinity. 

    These decreases were partially offset by higher licensing revenues. Increased licensing revenues were driven by higher revenue from Star Wars  merchandise, partially offset by an adverse impact from the timing of minimum guarantee shortfall recognition and a decrease in revenue from merchandise based on Frozen.

     

  • Disney India’s Captain America rings in 70 brands; raises Rs 150 crore

    Disney India’s Captain America rings in 70 brands; raises Rs 150 crore

    MUMBAI: You know you are doing something right when you beat your own record and that is exactly what Disney India has done for their chef d’oeuvre — Captain America: Civil War, which is produced by Marvel Studios and distributed by Walt Disney Studios Motion Pictures. The studio has gone ahead and signed media and merchandising deals with 70 brands, one upping their previous record of 50 brand associations each for Star Wars: The Force Awakens  and Avengers: Age of Ultron.

    “For the India market, we have a record number of 70 brands collaborating for Captain America: Civil War, which is a testament to its growing popularity. This is by far the highest for any Hollywood or Bollywood movie,” asserted Disney India, consumer products VP and head Abhishek Maheshwari.

    Disney India’s consumer product business has associated with a wide variety of brands in categories such as apparel, toys, FMCG, ecommerce, accessories, finance and more. To make the most of these partnerships, the brands too are leaving no stone unturned in promoting the film.

    When asked why brand association with a movie like Captain America is a good opportunity for an eCommerce brand, Amazon.in category management VP Samir Kumar replied, “In the past, we have  experienced the excitement from  fans who flock to the Amazon.in marketplace and love to shop for their favourite movie merchandise as the movie readies for release. Disney movies has ardent fans, so we look forwards to making their shopping experience delightful this time too.”

    As per a source close to the development, around Rs 150 crore have been raised through these associations, with Rs 35-40 crore coming from  ATL and BTL promotions (across five brands, Lifebuoy, Axe, Nearbuy, Dell and Audi) and Rs 100-110 crore through retail sales value.

    Disney India claims that it is the growing popularity of superhero based Hollywood blockbusters in the country that is attracting brands to pump in huge amount of ATL & BTL spends. The Jungle Book’shumongous success in the Indian box office has also solidified the brands’ faith in the popularity of international movies.

    “Over the years, the Hindi audience for Marvel’s movies has grown rapidly and we are doing a lot of promotions for Marvel fans also,” shared Disney India studios VP Amrita Pandey, adding that to make the movie more relatable to the Indian audience Varun  Dhawan was the voice actor for Captain America in the movie.

    “We build our franchises through our content across Films, Television and Digital. We have a long term vision for our franchises and in the case of Marvel, we have our movie slate chalked out for the next five years, which our partners value,” Maheshwari added.

    Some of these innovative associations include, Jack & Jones’ apparel range inspired by ‘Civil War’, ICICI Bank’s co-branded Civil War Expression debit cards, Funskool’s latest range of action figures, playsets, board games and role-play items of Marvel Super Heroes.

    “Captain America: Civil War is the most anticipated movie of this year, packed with Super Heroes, making it a visual delight for fans. With the immensely strong affinity for Marvel Super Heroes, toy lines across key categories such as collectibles, role-play and construction will be the main drivers to get the excitement going. We have launched a wide range of Hasbro products including figurines and role-play sets, Lego construction sets, as well as board games for kids and young adults”, Funskool sales and marketing SVP R Jeswant quipped on their association with Disney India.

    Apart from this Lifebuoy has released 46 lakhs packs inspired by Captain America: Civil War & Iron Man movie art. Axe too is promoting their variants of Champion and Maverick with Captain America and Iron Man respectively, while Lanmart is carrying out a massive in store promotion for brand Captain America.

    While Marvel fans eagerly await 6 May for the movie’s India release to enjoy their favourite superheroes or to  flock the theaters for the stellar starcast — Chris Evans, Robert Downey Jr., Scarlett Johansson, Sebastian Stan, Anthony Mackie, Don Cheadle, Jeremy Renner,  and many more — brands ride high on the ‘Civil War’ wave.

  • Disney India’s Captain America rings in 70 brands; raises Rs 150 crore

    Disney India’s Captain America rings in 70 brands; raises Rs 150 crore

    MUMBAI: You know you are doing something right when you beat your own record and that is exactly what Disney India has done for their chef d’oeuvre — Captain America: Civil War, which is produced by Marvel Studios and distributed by Walt Disney Studios Motion Pictures. The studio has gone ahead and signed media and merchandising deals with 70 brands, one upping their previous record of 50 brand associations each for Star Wars: The Force Awakens  and Avengers: Age of Ultron.

    “For the India market, we have a record number of 70 brands collaborating for Captain America: Civil War, which is a testament to its growing popularity. This is by far the highest for any Hollywood or Bollywood movie,” asserted Disney India, consumer products VP and head Abhishek Maheshwari.

    Disney India’s consumer product business has associated with a wide variety of brands in categories such as apparel, toys, FMCG, ecommerce, accessories, finance and more. To make the most of these partnerships, the brands too are leaving no stone unturned in promoting the film.

    When asked why brand association with a movie like Captain America is a good opportunity for an eCommerce brand, Amazon.in category management VP Samir Kumar replied, “In the past, we have  experienced the excitement from  fans who flock to the Amazon.in marketplace and love to shop for their favourite movie merchandise as the movie readies for release. Disney movies has ardent fans, so we look forwards to making their shopping experience delightful this time too.”

    As per a source close to the development, around Rs 150 crore have been raised through these associations, with Rs 35-40 crore coming from  ATL and BTL promotions (across five brands, Lifebuoy, Axe, Nearbuy, Dell and Audi) and Rs 100-110 crore through retail sales value.

    Disney India claims that it is the growing popularity of superhero based Hollywood blockbusters in the country that is attracting brands to pump in huge amount of ATL & BTL spends. The Jungle Book’shumongous success in the Indian box office has also solidified the brands’ faith in the popularity of international movies.

    “Over the years, the Hindi audience for Marvel’s movies has grown rapidly and we are doing a lot of promotions for Marvel fans also,” shared Disney India studios VP Amrita Pandey, adding that to make the movie more relatable to the Indian audience Varun  Dhawan was the voice actor for Captain America in the movie.

    “We build our franchises through our content across Films, Television and Digital. We have a long term vision for our franchises and in the case of Marvel, we have our movie slate chalked out for the next five years, which our partners value,” Maheshwari added.

    Some of these innovative associations include, Jack & Jones’ apparel range inspired by ‘Civil War’, ICICI Bank’s co-branded Civil War Expression debit cards, Funskool’s latest range of action figures, playsets, board games and role-play items of Marvel Super Heroes.

    “Captain America: Civil War is the most anticipated movie of this year, packed with Super Heroes, making it a visual delight for fans. With the immensely strong affinity for Marvel Super Heroes, toy lines across key categories such as collectibles, role-play and construction will be the main drivers to get the excitement going. We have launched a wide range of Hasbro products including figurines and role-play sets, Lego construction sets, as well as board games for kids and young adults”, Funskool sales and marketing SVP R Jeswant quipped on their association with Disney India.

    Apart from this Lifebuoy has released 46 lakhs packs inspired by Captain America: Civil War & Iron Man movie art. Axe too is promoting their variants of Champion and Maverick with Captain America and Iron Man respectively, while Lanmart is carrying out a massive in store promotion for brand Captain America.

    While Marvel fans eagerly await 6 May for the movie’s India release to enjoy their favourite superheroes or to  flock the theaters for the stellar starcast — Chris Evans, Robert Downey Jr., Scarlett Johansson, Sebastian Stan, Anthony Mackie, Don Cheadle, Jeremy Renner,  and many more — brands ride high on the ‘Civil War’ wave.

  • Q1-16: Connected Homes segment revs Technicolor revenue 57 percent

    Q1-16: Connected Homes segment revs Technicolor revenue 57 percent

    BENGALURU:  Buoyed by its Connected Homes segment which more than doubled its revenue, TechnicolorGroup (Technicolor, Group) reported a 57 percent revenue jump on constant currency basis for the quarter ended 31 March 2016 (Q1-2016, current quarter) as compared to Q1-2015. Except for its Technology segment which reported a 4.9 per cent year-on-year (YoY) decline in the current quarter vis-à-vis Q1-2015, all the other segments reported a hike in revenue.  Further, Technicolor closed the acquisitions of Cisco Connected Devices and The Mill, which had a positive impact on prior-year result comparison.

    Technicolor CEO Fredric Rose said, “Our significant customer wins in the first quarter demonstrate the successful start to integrating our 2015 acquisitions. This puts us in good stead to achieve our financial objectives.”

    Technicolor Group reported revenue of €1,262 million in Q1-2016, which as 56.7 percent more than €805 million in Q1-2015.

    Connected Home

    Connected Home revenues amounted to €698 million in Q1-2016, including a €396 million contribution of Cisco Connected Devices. Technicolor says that excluding Cisco Connected Devices, Connected Home recorded year-over-year (YoY) revenue growth in all regions, except for Latin America. Revenues in North America, EMEA and APAC regions were up 26 percent year-on-year at constant currency. Latin America revenues were impacted by the Brazilian crisis and recorded a sharp drop of 45 percent year-on-year at constant currency.

    Within Connected Home, by product, Video revenue went up by 2.65 times YoY to €428 million in Q1-2016 as compared to €164 million. Broadband revenue increased 81 percent to €270 million in the current quarter to €164 million in the corresponding year ago quarter.

    Entertainment Services

    Entertainment Services revenues amounted to €450 million in Q1-2016, up 34.6 percent at constant currency compared €338 million to Q1-2015. This performance reflected a strong double-digit growth in Production Services, including the contribution of last year’s acquisitions, combined with increased DVD Services revenues.

    Production Services revenues amounted to €179 million in Q1-2016, up by more than 50 percent at constant currency compared to the first quarter of 2015. This strong performance resulted from a double-digit organic revenue growth and the additions of OuiDo, Mikros Image and The Mill.

    The level of activity in Visual Effects for feature films was stable year-on-year as the Group started ramping up new titles in the current quarter and thus fully offset the completion of large-scale projects in Q3-2015.

    DVD Services revenues amounted to €272 million in the current quarter, up 25.2 percent at constant currency compared to Q1-2015. This performance was driven by a 24.6 percent year-on-year growth in total volumes from 271 million in Q1-2015 to 337.5 million, reflecting new customer additions secured in 2015, as well as selected key new release theatrical titles produced in the Q1-2016. During the period, DVD volumes increased by c.12 percent, while Blu-ray disc volumes were up c.26 percent compared Q1-2015. Overall Games volumes increased by c.6 percent year-on-year, as growth in Xbox One Blu-ray games volumes was tempered somewhat by the ongoing (and largely complete) shift in demand from the prior generation DVD based Xbox console. CD volumes were up substantially in the first quarter, due primarily to last year’s new customer additions.

    The company reveals that key theatrical titles produced in the current quarter included Star Wars: The Force Awakens (Disney), Spectre (Fox), as well as The Hunger Games: Mockingjay – Part 2 (Lionsgate), while key games titles included Tom Clancy’s The Division (Ubisoft) and Quantum Break (Microsoft).

    Technology

    Licensing revenues amounted to €112 million in Q1-2016, down €6 million at current currency compared to Q1-2015. This decrease was due to a €62 million decline in MPEG LA revenues, which was partially compensated by a strong quarter in Patent Licensing, driven by Video Coding and Digital TV activities. In Video Coding, the strong performance was driven by the first material licensing agreement for the use of its HEVC patent portfolio thatTechnicolor signed with a leading technology company in early February.

    In the current quarter, Technicolor slightly increased its Trademark Licensing revenues and continued to make additional progress in the dissemination of its High Dynamic Range (HDR) technology. Technicolor says that several silicon manufacturers have started to embed its technologies, for TVs or set-top boxes, and chips will be available by the end of this year.

    Click here for detailed report.

  • Q1-16: Connected Homes segment revs Technicolor revenue 57 percent

    Q1-16: Connected Homes segment revs Technicolor revenue 57 percent

    BENGALURU:  Buoyed by its Connected Homes segment which more than doubled its revenue, TechnicolorGroup (Technicolor, Group) reported a 57 percent revenue jump on constant currency basis for the quarter ended 31 March 2016 (Q1-2016, current quarter) as compared to Q1-2015. Except for its Technology segment which reported a 4.9 per cent year-on-year (YoY) decline in the current quarter vis-à-vis Q1-2015, all the other segments reported a hike in revenue.  Further, Technicolor closed the acquisitions of Cisco Connected Devices and The Mill, which had a positive impact on prior-year result comparison.

    Technicolor CEO Fredric Rose said, “Our significant customer wins in the first quarter demonstrate the successful start to integrating our 2015 acquisitions. This puts us in good stead to achieve our financial objectives.”

    Technicolor Group reported revenue of €1,262 million in Q1-2016, which as 56.7 percent more than €805 million in Q1-2015.

    Connected Home

    Connected Home revenues amounted to €698 million in Q1-2016, including a €396 million contribution of Cisco Connected Devices. Technicolor says that excluding Cisco Connected Devices, Connected Home recorded year-over-year (YoY) revenue growth in all regions, except for Latin America. Revenues in North America, EMEA and APAC regions were up 26 percent year-on-year at constant currency. Latin America revenues were impacted by the Brazilian crisis and recorded a sharp drop of 45 percent year-on-year at constant currency.

    Within Connected Home, by product, Video revenue went up by 2.65 times YoY to €428 million in Q1-2016 as compared to €164 million. Broadband revenue increased 81 percent to €270 million in the current quarter to €164 million in the corresponding year ago quarter.

    Entertainment Services

    Entertainment Services revenues amounted to €450 million in Q1-2016, up 34.6 percent at constant currency compared €338 million to Q1-2015. This performance reflected a strong double-digit growth in Production Services, including the contribution of last year’s acquisitions, combined with increased DVD Services revenues.

    Production Services revenues amounted to €179 million in Q1-2016, up by more than 50 percent at constant currency compared to the first quarter of 2015. This strong performance resulted from a double-digit organic revenue growth and the additions of OuiDo, Mikros Image and The Mill.

    The level of activity in Visual Effects for feature films was stable year-on-year as the Group started ramping up new titles in the current quarter and thus fully offset the completion of large-scale projects in Q3-2015.

    DVD Services revenues amounted to €272 million in the current quarter, up 25.2 percent at constant currency compared to Q1-2015. This performance was driven by a 24.6 percent year-on-year growth in total volumes from 271 million in Q1-2015 to 337.5 million, reflecting new customer additions secured in 2015, as well as selected key new release theatrical titles produced in the Q1-2016. During the period, DVD volumes increased by c.12 percent, while Blu-ray disc volumes were up c.26 percent compared Q1-2015. Overall Games volumes increased by c.6 percent year-on-year, as growth in Xbox One Blu-ray games volumes was tempered somewhat by the ongoing (and largely complete) shift in demand from the prior generation DVD based Xbox console. CD volumes were up substantially in the first quarter, due primarily to last year’s new customer additions.

    The company reveals that key theatrical titles produced in the current quarter included Star Wars: The Force Awakens (Disney), Spectre (Fox), as well as The Hunger Games: Mockingjay – Part 2 (Lionsgate), while key games titles included Tom Clancy’s The Division (Ubisoft) and Quantum Break (Microsoft).

    Technology

    Licensing revenues amounted to €112 million in Q1-2016, down €6 million at current currency compared to Q1-2015. This decrease was due to a €62 million decline in MPEG LA revenues, which was partially compensated by a strong quarter in Patent Licensing, driven by Video Coding and Digital TV activities. In Video Coding, the strong performance was driven by the first material licensing agreement for the use of its HEVC patent portfolio thatTechnicolor signed with a leading technology company in early February.

    In the current quarter, Technicolor slightly increased its Trademark Licensing revenues and continued to make additional progress in the dissemination of its High Dynamic Range (HDR) technology. Technicolor says that several silicon manufacturers have started to embed its technologies, for TVs or set-top boxes, and chips will be available by the end of this year.

    Click here for detailed report.

  • Disney’s ‘Star Wars: The Force Awakens’ crosses $2 billion global box office mark

    Disney’s ‘Star Wars: The Force Awakens’ crosses $2 billion global box office mark

    MUMBAI: Star Wars: The Force Awakens has crossed the $2 billion mark worldwide on 6 February, which was its 53rd day of release, thus becoming only the third film ever to do so and just the second to do it in original release. 

    Additionally, the movie also crossed the $900 million mark at the North American box office and is the only film in history to reach this milestone.

    “This is a historic moment for Star Wars, for Lucasfilm, and for Disney, and all of us here are extremely gratified to be a part of this journey with fans around the world who have made Star Wars: The Force Awakens such an extraordinary success. The film’s achievements are truly astounding, and it’s our great honor to relaunch this cinematic galaxy not only for all the devoted decades-long fans but for a new generation who will keep the Star Wars legacy alive for many years to come,” said The Walt Disney Studios chairman Alan Horn.

    Through 4 February, Star Wars: The Force Awakens earned an estimated $899.1 million in North America and $1,095.6 million internationally for a global total of $1,994.7 million. Opening internationally 16 December and in the US on 18 December, Star Wars: The Force Awakens posted the all-time biggest global and domestic debuts with $528.9 million and $247.9 million respectively.

    Over the course of its eight-week run, it has set numerous other records, including:
    – Biggest domestic preview gross ($57 million)
    – Biggest opening day domestically ($119.1 million)
    – Biggest domestic second weekend ($149.2 million)
    – Biggest domestic third weekend ($90.2 million)
    – Biggest opening week domestically ($390.8 million)
    – Biggest opening weekend in 18 territories: UK (4-day), Australia, Russia, Germany, Sweden, Norway, Finland, Austria, Poland (3-day), Denmark (5-day), Romania, Hungary, Bulgaria, Croatia, Ukraine, Iceland, Serbia, New Zealand
    – Fastest film to $1 billion globally (12 days)
    – Biggest film of all time in the US and the UK

    Directed by J.J. Abrams, written by Lawrence Kasdan & Abrams and Michael Arndt, and produced by Kathleen Kennedy, Abrams and Bryan Burk, Star Wars: The Force Awakens was named one of AFI’s top ten films of 2015 and has received five Academy Award nominations, for film editing, visual effects, sound editing, sound mixing, and for series composer John Williams’ original score.

    The Star Wars Saga continues 15 December, 2017, in Star Wars: Episode VIII, picking up in the wake of Star Wars: The Force Awakens. Later this year, Rogue One, a new adventure detailing events prior to Star Wars: A New Hope, will take flight on 16 December, 2016.