ITV

Tag: Star Vijay

  • Star Vijay ropes in slew of sponsors for weekend shows, launches new family drama

    BENGALURU: Star India’s Tamil GEC Star Vijay had recently launched a couple of weekend shows – a chat show – Anbudan DD with Dhivyadharshini or DD of the Tamil chat show Koffee with DD fame and a Tamil reality stand-up comedy show – Kings of Comedy Juniors. The former airs on Saturday’s at 6pm while the latter airs on Saturday’s and Sunday’s at 830pm.

    Anbudan DD, which first aired on 1 April, promises to be different from the other chat shows in as much as every episode will have exciting segments based on each celebrity who will appear on the show, rather than a standard format. The channel has roped in real estate company Case Grande as the title sponsor for the show. ABC Advanced Beauty Clinic and Ungal Sathya are the powered by sponsors, while the show is co-presented by food brand Ramanas Ravadosai Mix, apparel brand Pan America, Micro finance company Equitas and Aroma Ghee.

    Kings of Comedy Juniors, a comedy talent hunt commenced on 8 April. The show, for kids below 15 years of age, has comedian Robo Shankar and actress Ramba as judges. Home and kitchen ware brand Signoraware is the title sponsor, hosiery brand Ramraj and date processing company Lion Dates are the co-sponsors for Kings of Comedy Juniors. Paint brand Nippon Paints, apparel brand Pommys Nighties, Micro finance company Equitas and milk brand Arjuna Milks are the co-presenting sponsors for the show.

    The channel also announced the launch a new family musical drama Mouna Ragam starting today (24 April) at the 730pm time slot. The story follows the journey of a seven year old singing prodigy Sakthi, who, on the death of her mother, sets out to find her separated father. The serial is directed by popular television director Thai Selvam. The musical score for the drama is by award winning film score composer, singer, and musician in Malayalam films – music director M Jayachandran. Baby Krithika plays the role of Sakthi. Actor Sajeev plays the role of Karthick Krishna, Sakthi’s father. Actress Shamitha who played the female lead in the popular award winning Tamil movie Pandavar Boomi, will be doing a negative role in the serial.

  • Super Singer Jr: Star Vijay ropes in five advertisers; title sponsorship open

    Super Singer Jr: Star Vijay ropes in five advertisers; title sponsorship open

    BENGALURU: Star India’s Tamil general entertainment channel has roped in five sponsors for season 5 of Super Singer Junior – three ‘Powered by’ sponsors and two co-presenting sponsors. Negotiations are on for the title sponsorship, says a source at Star Vijay unwilling to reveal with whom. In all, there have been nine seasons of Super Singer – five for seniors and four for juniors. Super Singer Junior will be the tenth time that the channel will search for singing talent in Tamil Nadu.

    Airtel has been associated with Super Singer from day one i.e. 2006. Mechanical and civil engineering and hospitality group Arun Excello has been constantly associated with the show for more than six years now.

    Apart from Sunflower oil brand Gold Winner, health clinic brand V Care, Sunland Sunflower Oil, Chennai’s retail store chain Saravana Stores Thanganagai Maligai have been associated with the show consistently.

    Super Singer Junior Season 5 will be aired from 26 November every Saturday and Sunday at 7 pm. Each episode will run through 90 minutes including 18 minutes of advertisements. For season 5 of Super Singer Junior, the channel has roped in sanitaryware brand Cera, apparel wear brand Twin Birds and Gold Winner are the ‘Powered by’ sponsors. The co-presenting sponsors are Arun Excello and Prisma

    While the channel has not disclosed the number of episodes that the fifth season of Super Singer Junior will air for, Super Singer season 5 for seniors crossed 200 episodes, while Super Singer Junior season 4 ran through 235 episodes. The team of judges include melody queen, Chithra, singer Subha and singer Mano. Ananth Vaithyanathan will train the young voices during their musical journey.

    Star Vijay plans to market the show through various media platforms including print, radio and outdoor in Chennai with posters, malls, bus shelters, hoardings, wall graphics, centre median, barricade branding and also through trade media portals for effective reach.

    Contestants were selected through direct on-ground audition for the kids aged between 6-14 years of age in Chennai, Coimbatore and Trichy few weeks ago. The channel says that the stars of super singer show have sung for movies with prominent music composers in the industry like A R Rahman, Illayaraja, Imman and Anirudh Ravichander. Previous seasons have unearthed many a young talent that has blossomed into a passionate singer. To name a few – Krishnamoorthy, Alka Ajith, Aajeedh Khalique, Spoorthi are title winners of Super Singer Junior the seasons. Other promising talents from the show such as Pragathi, Yazhini and many more have got a chance in playback singing.

  • Super Singer Jr: Star Vijay ropes in five advertisers; title sponsorship open

    Super Singer Jr: Star Vijay ropes in five advertisers; title sponsorship open

    BENGALURU: Star India’s Tamil general entertainment channel has roped in five sponsors for season 5 of Super Singer Junior – three ‘Powered by’ sponsors and two co-presenting sponsors. Negotiations are on for the title sponsorship, says a source at Star Vijay unwilling to reveal with whom. In all, there have been nine seasons of Super Singer – five for seniors and four for juniors. Super Singer Junior will be the tenth time that the channel will search for singing talent in Tamil Nadu.

    Airtel has been associated with Super Singer from day one i.e. 2006. Mechanical and civil engineering and hospitality group Arun Excello has been constantly associated with the show for more than six years now.

    Apart from Sunflower oil brand Gold Winner, health clinic brand V Care, Sunland Sunflower Oil, Chennai’s retail store chain Saravana Stores Thanganagai Maligai have been associated with the show consistently.

    Super Singer Junior Season 5 will be aired from 26 November every Saturday and Sunday at 7 pm. Each episode will run through 90 minutes including 18 minutes of advertisements. For season 5 of Super Singer Junior, the channel has roped in sanitaryware brand Cera, apparel wear brand Twin Birds and Gold Winner are the ‘Powered by’ sponsors. The co-presenting sponsors are Arun Excello and Prisma

    While the channel has not disclosed the number of episodes that the fifth season of Super Singer Junior will air for, Super Singer season 5 for seniors crossed 200 episodes, while Super Singer Junior season 4 ran through 235 episodes. The team of judges include melody queen, Chithra, singer Subha and singer Mano. Ananth Vaithyanathan will train the young voices during their musical journey.

    Star Vijay plans to market the show through various media platforms including print, radio and outdoor in Chennai with posters, malls, bus shelters, hoardings, wall graphics, centre median, barricade branding and also through trade media portals for effective reach.

    Contestants were selected through direct on-ground audition for the kids aged between 6-14 years of age in Chennai, Coimbatore and Trichy few weeks ago. The channel says that the stars of super singer show have sung for movies with prominent music composers in the industry like A R Rahman, Illayaraja, Imman and Anirudh Ravichander. Previous seasons have unearthed many a young talent that has blossomed into a passionate singer. To name a few – Krishnamoorthy, Alka Ajith, Aajeedh Khalique, Spoorthi are title winners of Super Singer Junior the seasons. Other promising talents from the show such as Pragathi, Yazhini and many more have got a chance in playback singing.

  • MDMK’s Vaiko to launch Madhimugam TV

    MDMK’s Vaiko to launch Madhimugam TV

    MUMBAI: Here’s another political party affiliated channel TV channel set to make its debut in the south of India. We are talking about Madhimugam, a Tamil satellite TV channel which has been launched by sympathisers and supporters of Vaiko’s Marumalarchi Dravida Munnetra Kazhagam (MDMK).

    The flag off is slated to take place on 14 July and Vaiko told local media that it is planned to be a news-cum-entertainment channel but it not a party channel nor is it its mouthpiece.. “The channel, however, will provide adequate space for my statements and functions without making a compromise on neutral views. The mainstream media does not give us adequate coverage,” he said.

    Madhimugam originates from the Tamil initials of the party’s name and it will be launching in a hyper competitive language market like Tamil Nadu where politicians and parties have strong affiliations with TV channels. Kalaignar TV (DMK), Jaya TV (AIADMK), Makkal TV (PMK), Captain TV (DMDK), Vasanth TV and Mega TV (Congress), Lotus TV (BJP) are some of the examples. The parent company operating the channel is RMT Network Pvt Ltd.

    Commercially successful players such as Sun TV, Raj TV, Star Vijay also hold a sway on audiences in terms of viewership because of their strong programming line ups. Cable TV and DTH networks are choc-a-bloc with different TV channels; hence, carriage is going to be a bit of a challenge for Madhimugam TV. It is quite likely it may get placed last on the SD channel list just before the HD channel pack as it has on networks such as VK Digital at channel No 148.

    Madhimugam TV has been sending out test signals for the past two months as a free to air service from Intelsat 17 at 66 degrees east. The advantage for the newbie is that a majority of the regional language services are beaming down using Intelsat 17.

  • MDMK’s Vaiko to launch Madhimugam TV

    MDMK’s Vaiko to launch Madhimugam TV

    MUMBAI: Here’s another political party affiliated channel TV channel set to make its debut in the south of India. We are talking about Madhimugam, a Tamil satellite TV channel which has been launched by sympathisers and supporters of Vaiko’s Marumalarchi Dravida Munnetra Kazhagam (MDMK).

    The flag off is slated to take place on 14 July and Vaiko told local media that it is planned to be a news-cum-entertainment channel but it not a party channel nor is it its mouthpiece.. “The channel, however, will provide adequate space for my statements and functions without making a compromise on neutral views. The mainstream media does not give us adequate coverage,” he said.

    Madhimugam originates from the Tamil initials of the party’s name and it will be launching in a hyper competitive language market like Tamil Nadu where politicians and parties have strong affiliations with TV channels. Kalaignar TV (DMK), Jaya TV (AIADMK), Makkal TV (PMK), Captain TV (DMDK), Vasanth TV and Mega TV (Congress), Lotus TV (BJP) are some of the examples. The parent company operating the channel is RMT Network Pvt Ltd.

    Commercially successful players such as Sun TV, Raj TV, Star Vijay also hold a sway on audiences in terms of viewership because of their strong programming line ups. Cable TV and DTH networks are choc-a-bloc with different TV channels; hence, carriage is going to be a bit of a challenge for Madhimugam TV. It is quite likely it may get placed last on the SD channel list just before the HD channel pack as it has on networks such as VK Digital at channel No 148.

    Madhimugam TV has been sending out test signals for the past two months as a free to air service from Intelsat 17 at 66 degrees east. The advantage for the newbie is that a majority of the regional language services are beaming down using Intelsat 17.

  • Star Vijay launches Vijay HD

    Star Vijay launches Vijay HD

    MUMBAI: Star India has received licenses from the Ministry of Information and Broadcasting (MIB) to launch high-definition (HD) channels in the regional space. Star has got uplinking licenses to launch the HD versions of its Telugu GEC Maa TV, Telugu movie channel Maa Movies, Bengali GEC Star Jalsha, Bengali movie channel Jalsha Movies and Marathi GEC Star Pravah.

    Vijay Television has launched its HD channel Vijay HD on 29th May 2016, Sunday, giving the viewers high quality content with clearer picture and superior sound quality. Along with it the channel has recently launched its two new non fictional shows- Neengalum vellalam oru Kodi (mon-wed 7 pm) and Atcham Thavir (thurs-sun 7 pm) during its prime time. To watch Star Vijay HD, contact your Cable/ DTH operator.

    “The rapid pace in which technology is evolving has made Quality a main prerogative for Success. Consumers have started to expect Quality in all aspects of life and the need has been even more in Entertainment. Star Vijay is all set to join a few select channels that have embraced this evolving technology and have moved beyond. Star Vijay is crossing this threshold of providing High Quality Entertainment beginning from 29th May 2016 – by launching our High Definition feed – Star Vijay HD.” Says, K. Sriram, General Manager, Star Vijay.

  • Star Vijay launches Vijay HD

    Star Vijay launches Vijay HD

    MUMBAI: Star India has received licenses from the Ministry of Information and Broadcasting (MIB) to launch high-definition (HD) channels in the regional space. Star has got uplinking licenses to launch the HD versions of its Telugu GEC Maa TV, Telugu movie channel Maa Movies, Bengali GEC Star Jalsha, Bengali movie channel Jalsha Movies and Marathi GEC Star Pravah.

    Vijay Television has launched its HD channel Vijay HD on 29th May 2016, Sunday, giving the viewers high quality content with clearer picture and superior sound quality. Along with it the channel has recently launched its two new non fictional shows- Neengalum vellalam oru Kodi (mon-wed 7 pm) and Atcham Thavir (thurs-sun 7 pm) during its prime time. To watch Star Vijay HD, contact your Cable/ DTH operator.

    “The rapid pace in which technology is evolving has made Quality a main prerogative for Success. Consumers have started to expect Quality in all aspects of life and the need has been even more in Entertainment. Star Vijay is all set to join a few select channels that have embraced this evolving technology and have moved beyond. Star Vijay is crossing this threshold of providing High Quality Entertainment beginning from 29th May 2016 – by launching our High Definition feed – Star Vijay HD.” Says, K. Sriram, General Manager, Star Vijay.

  • Star India to launch new Tamil GEC – Vijay Plus

    Star India to launch new Tamil GEC – Vijay Plus

    MUMBAI: Expanding its bouquet of Tamil general entertainment channels (GEC), Star India is all set to launch a second Tamil GEC called Vijay Plus, which will complement Star Vijay.

     

    While Star Vijay is already an established channel in the two southern states of Kerala and Karnataka, with Vjay Plus, Star is looking at further expanding its presence in the Tamil market.

     

    While speculation was rife last year that Star India was set to launch its second Tamil GEC, which would be christened Vijay Plus or Vijay TV 2. 

     

    However, the network is yet to procure the license from the government for the new channel. “We are still waiting to get our license for Vijay Plus from the government,” informs Star Vijay general manager K Sriram.

     

    As per industry sources, the channel was supposed to go live in December last year. However, the launch was delayed due to license issues from the Information and Broadcasting Ministry.

     

    A source close to the development informs that the new channel will focus on a new line-up of fiction content and will also air old programs of Vijay TV. 

     

    Moreover, Star will make available the Vijay Plus on all major DTH platforms and cable operators across South India from the test launch phase itself.

     

    Star India seems to have set its eyes on strengthening its foothold in the regional space. It may be recalled that recently the company acquired the broadcast business of Maa Television Network, which comprises four Telugu language channels. The acquisition gave Star access to the Telugu TV market, which is the second largest regional market in India in terms of revenue potential.

     

    Star India broadcasts more than 40 channels in seven languages, reaching more than 720 million viewers every week, across India and 100 countries. The network’s entertainment channel portfolio includes Star Gold, Channel V, Star World, Star Movies, Star Utsav, Life OK, Movies OK and Star Plus.

     

    It has a leading presence in regional language as well, through a bouquet of affiliate channels, which include Star Jalsha, Jalsha Movies, Star Pravah, Asianet, Asianet Plus, Suvarna, Suvarna Plus and Vijay.

     

    Star’s sports business has grown rapidly to eight channel properties and its digital presence is defined by starsports.com and hotstar.com, which brings TV shows, movies and sports on one destination.

     

  • TAM TV ratings: Week 1 of regional channels

    TAM TV ratings: Week 1 of regional channels

    MUMBAI: In the week 1 of TAM TV ratings, let’s take a look at how the regional channels have fared across the country.

    In the Bihar + Jharkhand region in the CS4+ market, Big Magic Ganga led the chart with 1640 GVTs, followed by Mahuaa Plus at the second position with 1087 GVTs and Anjan at number three with 964 GVTs.

    In the Marathi general entertainment channel (GEC) space, Z Marathi topped the chart with 142265 GVTs. Star Pravah stood second with 64310 GVTs and ETV Marathi ranked number three with 58507 GVTs.

    In the West Bengal market, Star Jalsha continued to hold its number one position with 119547 GVTs, followed by Z Bangla with 90149 GVTs and ETV Bangla with 27301 GVTs at number three.

    In the Tamil GEC space, Sun TV topped the chart with 263052 GVTs followed by Star Vijay with 74613 GVTs and Kalaignar TV ranked number three with 28277 GVTs.

    Talking about the Karnataka region, Udaya stood at number one spot in the Kannada GEC space with 75561 GVTs. ETV Kannada ranked second with 58013 GVTs and Suvarna at number three scored 48899 GVTs.

    In the Telugu GEC space, Gemini topped with 109827 GVTs followed by Z Telegu with 106887 GVTs and Maa TV with 104057 GVTs.

    Lastly, in the Kerala region; Asianet scored the highest in the Malayalam category with 56926 GVTs. Surya TV stood at number two with 15320 GVTs and Kairali ranked number three with 5581 GVTs.

     

  • Star Vijay to strengthen primetime band

    Star Vijay to strengthen primetime band

    MUMBAI: Star India’s Tamil general entertainment channel (GEC) has decided to spruce up its fiction offering by making changes to its primetime daily shows.

     

    The newest addition to its primetime band is the Tamil version of the hit Star Plus’ ongoing show Ye Hai Mohabbatein, called Kalyanam Mudal Kadal Varai (KMKV). Similar to what the Hindi GEC has done, KMKV was introduced on 3 November at two slots 7 pm and 9 pm. The Hindi version is being aired at 7:30 pm and 11 pm. The remake is directed by Thai Selvam.

     

    The reason for introducing it at 7 pm was to fill in the slot left empty by the dubbed version of Star Plus’ Mahabharat. The 9 pm slot, on the other hand, was chosen to push the other shows, in order to extend primetime from 6 pm to 11 pm.

     

    The other big change will be the re-introduction of the dubbed version of Mahabharat which was aired from late last year, in a primetime slot which is yet undecided. “There has been a cult following of the show and we are very confident that the repeat will also give us minimum 4 TVRs,” says Star Vijay GM K Sriram. After the last airing, the channel took a feedback of people and found out that the earlier several episodes had been missed by viewers, who wanted to see it again.

     

    The channel plans to air Mahabharatham from second week of December. “The success of the first airing has made us take it up again. Purvika Mobile has already shown keen interest to be on board as an advertiser,” adds Sriram. This will follow a mega marketing campaign to the tune of Rs 1 crore.

     

    Additionally, its nonfiction show Super Singer has been shifted from 9 pm to 9:30 pm to make space for KMKV while Office has been shifted from 10 pm to 10:30 pm.

     

    Sriram points out that the shows at 8 pm and 8:30 pm are its blockbuster ones- Deivam Thandha Veedu and Saravanan Meenatchi and they wish to build the 9 pm band along with it. Unlike Hindi where 9pm is the supreme primetime slot, in southern GECs it is 8pm.