ITV

Tag: Star Utsav

  • Star launches 5 Indian, 2 international channels in Japan

    Star launches 5 Indian, 2 international channels in Japan

    MUMBAI: Star is setting its sights on the Land of the Rising Sun. But it is not the Japanese populace but expatriate Indians the News Corp network is principally targeting with the launch there of seven of its channels on new IPTV and community platform “World on Demand” (WoD).

    Star today announced it had entered into a deal with Tokyo based The New Media Group (TNMG), which owns and operates WoD, to provide five Indian channels and two international channels in Japan.

    On WoD, Star has launched Star Plus, Star One, Star News, Star Utsav and Vijay, along with Sky News and Fox News.
    According to an official release, through the launch of WoD (www.worldondemand.net), TNMG will provide popular media offerings to targeted user communities, offering them more choice and the freedom to access what they want to see and the opportunity to interact with other WoD users.

    WoD users can watch the Star channels and communicate in real-time with others on the IPTV and community platform.
    Commenting on the launch, Star vice president advertising sales and distribution Japan Deane Sadler said, “We are excited to expand our channel offering to viewers in Japan through TNMG’s World on Demand IPTV platform. By partnering with TNMG, East Asian communities in Japan can now enjoy Star’s innovative and record-breaking Indian programming that their fellow countrymen see everyday back home. They can also catch top-rated news programming from the US and the UK on Fox News and Sky News respectively.”

    “The right formula is to be multiplatform in delivery, and to be community-oriented in marketing,” said TNMG president Randy McGraw. “By delivering recognized brands to users while offering the best interactive tools and most convenient billing options available, users have both flexibility and a true community platform. At World On Demand, users can watch Star News, for example, and chat or IM their groups in real-time while they watch the latest breaking news from India, or send valuable information back to Star about the award-winning dramas on Star Plus. How powerful is that?”

  • Catch some more Shararat on Star Utsav

    Catch some more Shararat on Star Utsav

    Mumbai, May 8, 2006: Viewers just seem to love magic. Serials about miracles, magic wands, muggels and angels bewitch the TV audiences. Adding some more fun and a dash of magic this summer Star Utsav brings to you the magical serial Shararat – Thoda Jaadu Thodi Nazaakat from the 7th of May every Sunday at 8 pm.

    Starring the versatile Farida Jalal, the fun filled Shruti Seth and Mahesh Thakur, Shararat directed by Rajiv Mehra has won the hearts of all its viewers immaterial of their age. Being considered as one of the best children’s show on Star Plus, Shararat is now making its foray into Star Utsav.

    Set in modern times, it is about three women of the Malhotra household — Jeeya (Shruti Seth), her mother (Poonam Narula) and grandma (Farida Jalal) who are blessed with supernatural powers that would be handed down to each daughter in the generations to come.

    The story revolves around Jeeya who inherits these supernatural powers on her 18th birthday. The teenager not able to control her magical powers keeps putting the family in trouble. Such is the commotion that people are always curious about the goings-on in the house. One over-inquisitive neighbor (Shoma Anand) is sure there’s something untoward happening and keeps a constant — and hilarious — vigil.

    Says Ajay Vidyasagar, Executive Vice President Marketing & Communications “Utsav means festivity and with the launch of Shararat we intend to add more fun and entertainment to the children programming slot. It is our token of appreciation to our young viewers for their interest and enthusiasm and to let them know how much they matter to us”.

    It takes immense amount of time and sustainability for any tele serial to establish itself in the entertainment market and it was no different for Shararat. After getting good TRP’s on Star Plus Shararat is now all geared to entertain its audiences in the rural markets too.

    Catch Shararat on Star Utsav every Sunday at 8 pm.