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Tag: Star Utsav

  • Hero ISL opening promises to be a spectacular visual extravaganza

    Hero ISL opening promises to be a spectacular visual extravaganza

     MUMBAI:The Salt Lake Stadium in Kolkata will be the epicenter of Indian and global football fans alike as the inaugural season of the Hero Indian Super League kicks off there on 12 October 2014.

    The entertainment packed proceedings will be telecast starting 6 pm on eight channels of the Star network and also be aired on www.starsports.com, whereas the on-ground entertainment will start 5:20 pm onwards.

    The sheer footballing quotient aside, Kolkata citizens and Indian football fans alike will be treated to an eye catching visual extravaganza at the grand opening ceremony.
     
    Kicking off the grand opening ceremony will be a performance by 200 children (100 boys and 100 girls) between the age group of 12 – 14 years and 100 dance performers, wherein over 600 illuminated footballs will be used as props. The performance by the children will culminate in a dramatic formation of the ISL logo. Around 160 Indian musicians with eight musical maestros will also set the stage alight at the Salt Lake Stadium to some melodious Indian music.
     
    Next up will be a quick video montage highlighting the International and Indian footballing talent on display over the duration of the inaugural season of the Hero ISL. Post which taking center stage would be West Bengal Chief Minister Mamata Banerjee, who will declare the inaugural opening ceremony open.
     
    Immediately post which the Hero ISL will pay a brief tribute to the “Blazing Feet Of Indian Footballing Legends”, the Golden Era of football in India 1951-1962 with shots from the Asian Games of 1962. Then taking center stage at the Salt Lake Stadium will be a tribute by eight musical maestros representing each of the eight participating teams and regions, who will be accompanied nearly a 160 musicians. Representing Kolkata at their home venue will be Bickram Gosh, while percussionist extraordinaire Sivamani will play for Chennai. Similarly, Aslam Dafrani will represent Delhi, while  Bondo and Taufiq Qureshi will represent Goa and Mumbai respectively. Adding to the atmosphere will the Chenda players representing Kerala, the Manipuri dhol players from the North East and Puneri dhol players representing Pune. All of whom will be accompanied by 160 lezim players.
     
    The highlight of the grand opening ceremony will be a special performance by Bollywood Diva and international pop icon Priyanka Chopra, accompanied by Salim Merchant of the Salim and Suleiman famed duo. Chopra will then set the stage alight performing with all the eight musical maestros and dance performers, who will also sing an original compilation later.
     
    The ceremony will then come to a close amidst fantastic fireworks, with a special rendition of the League anthem being performed by Salim Merchant.
     
    The minister of youth affairs and sports, Sarbananda Sonowal would also be present at the event along with other dignitaries including AIFF president Praful Patel, Star India CEO Uday Shankar. Celebrity owners of the participating teams present at the event will include Abhishek Bachchan (Chennaiyin FC), Varun Dhawan (FC Goa), Salman Khan (FC Pune City) and John Abraham (NorthEast United FC) along with Saurav Ganguly (Atletico De Kolkata), Sachin Tendulkar (Kerala Blasters FC) and Ranbir Kapoor (Mumbai City FC).
     
    Following the inauguration ceremony, the first match of the Hero ISL will be played between Atletico de Kolkata and Mumbai City FC, locking horns against each other on the field.
     
     
    The ceremony and the inaugural match of the Hero Indian Super League Season 2014 will be telecast on Star Sports 2 (English), Star Sports 3 (Hindi), Star Sports HD 2 (English), Star Gold (Hindi), Star Utsav (Hindi), Asianet Movies (Malayalam), Jalsha Movies (Bengali) and Suvarna Plus (Kannada). Furthermore, it would also be aired on www.starsports.com.
     
    Tickets to the opening ceremony and first match of Hero ISL are priced between Rs 200 to Rs 2500. Tickets can be booked online at www.indiansuperleague.com. Tickets are also available at Salt Lake Stadium box office.

  • Star Gold celebrates KICK with the biggest marketing campaign

    Star Gold celebrates KICK with the biggest marketing campaign

    Star Gold, the Home of Blockbuster Premieres, is all set for the World TV Premiere of the biggest blockbuster of 2014 – KICK. The channel has launched a 360 degree marketing campaign, with unique marketing initiatives across mediums to promote this action packed Salman Khan flick. KICK Premieres on Star Gold on Sunday, 28th September 2014, 8 pm

     

    After Blockbusters like Singham, Bodyguard, Son of Sardaar, Bol Bachchan, Dabangg 2, Bhaag Milkha Bhaag, Jai Ho and many others; KICK is the latest worldwide blockbuster to premiere on Star Gold. The channel has rolled out a larger than lifemarketing campaign across 12 cities including television, print, outdoor, digital, radio and on ground mediums. The channel has roped in Samsung Galaxy Core 2 as the presenting sponsor, while the premiere is powered by Hero. The other associate sponsors of this film are Snapdeal, Canon, Dulux and Gillette. The premiere is presented by Snapdeal & powered by Heroon Star Gold HD.

     

    Announcing the World TV premiere of KICK, Hemal Jhaveri, Executive Vice President of Star Gold said, “Besides being the king of the box office, Salman Khan’s movies have a humungous pull on televisionand STAR GOLD is the official destination for the superstar’s blockbusters.KICK has been the biggest release of 2014 and we hope toreplicatethe film’s success on television. Keeping in mind the magnitude of the movie, we have presented several unique differentiatorsto our marketing campaign. It will be by far the biggest Marketing Campaign ever undertaken by a Hindi Movie Channel.”

     

    To celebrate this mega TV premiere in a never-seen-before manner, Star Gold will conduct an innovative and exciting on ground activation. Inspired by Salman Khan’s unique bicycle stunts in the film, the channel will organize a thrilling bicycle flash mob in Mumbai and Delhi. This activation shall witness over 200 cyclists cycling across key hubs of the cities dressed as Salman Khan’s ‘Devil’ look in the film KICK.

     

    Another pioneering marketing step by Star Gold includes its partnership with the film KICK before its theatrical release. A first-of-its-kind initiative in the Hindi movie channels genre, Star Gold presented KICK Start, a unique event conceptualized and created exclusively for the viewers of the channel in association with the release of the movie KICK. The event comprised of performances from leading stars of KICK, along with behind-the-scene snippets and interviews of the actors. The special also included a weeklong movie bonanzashowcasing the biggest movies of Salman Khan in the channel’s prime-time slot.

     

    Commenting further on the television premiere and marketing campaign, Hemal Jhaveri said, “We have always received a phenomenal response for our television premieres. The norm has always been to associate with a film only during the TV premiere. With this campaign, we chose to go against that norm by partnering with KICK before its theatrical release.This step gave us the opportunity to build consumer engagement withspecial content driven initiatives. Beyond viewers, the premieres of such big ticket Bollywood films also prove to be a fantastic platform from the advertisers’ standpoint. We are confident that the World TV premiere of KICK shall prove to be yet another milestone for Star Gold.”

     

    The television campaign has been activated across national and regional channels in India, including diverse genres such as Kids, Music, News and Youth entertainment. The campaign is also being aired on other network channels of Star India including Star Plus, Life OK, Star Utsav, Star Pravah, Channel V, Jalsha, Jalsha movies and Star Sports. Aggressive promotions are also being made on the digital platform through Youtube and Facebook

     

    Star Gold will use the print medium for promotions on the day of the premiere. Leading print publications across Hindi speaking markets will carry advertisements announcing the premiere of KICK on Star Gold. The channel has additionally gone big on its outdoor campaign, rolling out over 75 hoardings across Mumbai and Delhi markets. The channel is also promoting the film on radio with over 4000 spots in 12 cities across Maharashtra, Uttar Pradesh, Gujarat and Delhi.  

     

    In 2013, Salman Khan and Star India network signed a deal for the television broadcast rights of his upcoming Bollywood films till 2017.Early 2014, Star India announced its acquisition of a fresh movie library comprising of 15 highly anticipated Bollywood films of the year.

     

    With the maximum number of 100 crore Bollywood films being premiered on the channel, a high profile movie acquisitions list for 2014 and the TV rights deal between Star India and superstars Salman Khan and Ajay Devgn – Star Gold is definitely the Home of Blockbuster Premieres for all Hindi movie buffs.

  • Hero ISL launches ambitious broadcast plan

    Hero ISL launches ambitious broadcast plan

    MUMBAI: The upcoming Hero Indian Super League (ISL) is all set for a mega start as Star India will broadcast it live across eight television channels in five languages. It will also have a multi screen experience on starsports.com.

     

    With this move, Star India will have a potential to reach around 85 per cent of India’s television audience says the channel.

     

    The league will be televised on Star Sports 2 (English), Star Sports 3 (Hindi), Star Sports HD 2 (English), Star Gold (Hindi), Star Utsav (Hindi), Asianet Movies (Malayalam), Jalsha Movies (Bengali) and Suvarna Plus (Kannada) while there will be live streaming on www.starsports.com. Asianet Network runs channels in Kerala and Karnataka and is fully under Star India.

     

    Star India COO Sanjay Gupta said, “We plan to take the viewer experience to the next level. In order to take the game of football closer to its fans, we are providing a never-seen before plan, leveraging the strength of sports, entertainment, regional and multi-screen. The magnitude of what we are setting out to do has never been attempted. The network believes in the potential of football as a sport that cuts across culture, race, religion and economic might.”

     

    The Hero ISL is scheduled to kick off from 12 October 2014, featuring eight clubs, 56 league matches followed by two-stage home and away knock-out leg and final on 20 December 2014.

  • Star, Zee and Viacom 18 among successful bidders for FTA channels on DD Freedish

    Star, Zee and Viacom 18 among successful bidders for FTA channels on DD Freedish

    NEW DELHI: Rishtey owned by Viacom18, Zee Anmol and Star Utsav are among the six slots filled through the 14th online e-auction for the direct-to-home (DTH) service of Doordarshan Freedish conducted on 11 and 12 August.

                                                         

    Doordarshan sources told indiantelevision.com that the slots were auctioned in the range of Rs 4.5 crore to Rs 4.7 crore, while the reserve price had been Rs 3 crore. The other slots went to Big Magic, B4U Music, and Shree News.

     
    The e-Auction was conducted by Synise Technologies, Pune, on behalf of Prasar Bharati.

     
    Prasar Bharati CEO Jawhar Sircar had said earlier this month that the aim was to reach the target of 97 channels by October-end and 125 by March-end.

     

    The participation amount given by the channels had been Rs 1.5 crore which was deposited in advance along with processing fee of Rs 10,000 (non-refundable).

     
    Applicants also deposited a demand draft of Rs 5,500 as registration amount (mandatory) favouring Synise Technologies, payable at Pune at the time of submission of the application.
     

    Prasar Bharati sources said that the demand drafts of unsuccessful bidders were to be returned within a week after the e-auction process was completed. 

  • Star Plus continues to be the chart topper

    Star Plus continues to be the chart topper

    MUMBAI: In the week 15 of TAM TV ratings, Star Plus and Zee TV continued their strong hold on the charts.

     

    Star Plus recorded 748 million GVTs compared to last week’s 702 million GVT. The jump of 46 million GVTs helped the channel widen the gap between itself and the closet competitor, Zee TV.

     

    With a 38 million GVTs more, Zee TV garnered 464 million GVTs as compared to 426 GVTs of last week.

     

    All the other GECs saw a decline in their viewership. Sony Entertainment Television (SET), in the sixth place saw a drop in the ratings. It saw 308 million GVTs as compared to 312 million GVT last week.

     

    Colors that scored 451 million GVTs as compared to 454 million GVTs a week earlier, is at number three.

     

     Life OK slipped to 376 million GVTs as compared to 385 million GVTs last week and ranks four. Sahara One fell too with 24 million GVTs from last week’s 30 million GVTs.

     

    While Sab gained at fifth position with 314 million GVTs as compared to 299 million GVTs, last week.

  • Star Utsav gets a new business head in Pratik Seal

    Star Utsav gets a new business head in Pratik Seal

    MUMBAI: There’s some change at the top in the Star group of channels. Star Utsav, a sister channel of Star Plus, has got a new business head. Pratik Seal, who was working as Star Network’s second general entertainment channel (GEC), Life OK’s marketing head, will now take up the role of Star Utsav’s business head.

    Seal, who has already started working in the new role since last week, is reporting to Star Plus general manager Gaurav Banerjee. An official announcement about this would be made soon.

    Prior to joining Star Network, Seal was heading the marketing functions at Micromax. He has a total experience of 15 years.

    Seal, who started his career in 1998, has experience in brand management, strategic planning, advertising and communication, key account management, product development insights, media planning, event management and public relations.

     

    Seal started as an account executive with Basic4 Advertising. After spending two years with the company, he moved to Ties2Family.com as an assistant manager, marketing and then worked as senior account executive with FCB Ulka.

    After spending about two years with FCB Ulka, Seal joined Lowe Lintas as a senior brand services manager. Within three years, he was promoted to the position of senior brand services director. He later joined Vodafone as senior manager, marketing in April 2006. In December 2007, he joined as the senior manager – marketing in Samsung and then in Micromax as marketing head in April, 2010.

  • Star Utsav gets a new business head in Pratik Seal

    Star Utsav gets a new business head in Pratik Seal

    MUMBAI: There’s some change at the top in the Star group of channels. Star Utsav, a sister channel of Star Plus, has got a new business head. Pratik Seal, who was working as Star Network’s second general entertainment channel (GEC), Life OK’s marketing head, will now take up the role of Star Utsav’s business head.

     

    Seal, who has already started working in the new role since last week, is reporting to Star Plus general manager Gaurav Banerjee. An official announcement about this would be made soon.

     

    Prior to joining Star Network, Seal was heading the marketing functions at Micromax. He has a total experience of 15 years.

     

    Seal, who started his career in 1998, has experience in brand management, strategic planning, advertising and communication, key account management, product development insights, media planning, event management and public relations.

     

    Seal started as an account executive with Basic4 Advertising. After spending two years with the company, he moved to Ties2Family.com as an assistant manager, marketing and then worked as senior account executive with FCB Ulka.

     

    After spending about two years with FCB Ulka, Seal joined Lowe Lintas as a senior brand services manager. Within three years, he was promoted to the position of senior brand services director. He later joined Vodafone as senior manager, marketing in April 2006. In December 2007, he joined as the senior manager – marketing in Samsung and then in Micromax as marketing head in April, 2010.

  • Celebrate I-Day with special programs on TV

    Celebrate I-Day with special programs on TV

    MUMBAI: Flip through a newspaper or television channels, the flavours and colours of the Independence Day are present everywhere. And to celebrate and cash-in on the occasion, the channels across genres are going all out to surpass each other with special programs.

     

    The general entrainment channels which are scrapping amongst themselves for eyeballs have redone their programming line to accomodate these speical shwos. . Star India is spearheading an initiative-Saath Hain Hum Uttarakhand — to muster mass support and gather funds for the flood-ravaged Uttarakhand through a live seven-hour fund-raiser.

     

    The fund raiser that’ll be broadcast on key channels of the Star India network including flagship Star Plus, Life OK, Star Pravah, Star Utsav and Channel V from 12 noon will see participation and performances from Hindi film industry’s stars and television’s most celebrated actors. The network promises it to be the biggest Independence Day spectacle in India.

     

    To counter it, Zee has a special slot from 2.30pm to 5.30pm wherein it will show the best performances from the already aired Qubool Hai Eid Mubarak special episode and Gold awards 2013. Whereas Sony will be betting on films like Ek Tha Tiger and Aashiqui 2 that will be aired at 9.30 and 12.30 pm and 6.30pm respectively. Colors on the occasion will telecast Policegiri twice in the day.

     

    Movie channels, both Hindi and English, will be showing patriotic films (old or new) as well as films which focus on ‘Indianness’.

     

    As for the other genres especially the music channels, nobody wants to miss out on the opportunity as well. Music channels will pay tribute with not only patriotic songs but also through unique programs. For instance, Vh1 has Indian Musical Compass which brings together artists who are divided by states but united by music. The episode which is 12-hour (8am to 8pm) long will feature artists across India representing various regions – Pentagram, Indus Creed, Alobo Naga and the Band, Soulmate, Euphoria, Ska Vengers, A R Rahman, Thermal and a Quarter, Brodha V, Bickram Gosh, Cassini’s Division and many more.

     

    The oldest music channel – MTV – has announced its new take on freedom through Maa Kasam Hindustan with MTV ACT. The initiative will urge the youth to stop being a fence sitter; but to take a stand and take action against issues that concern them. Leading the campaign are actors John Abraham and Nargis Fakhri who along with MTV VJs will take an oath to bring about a change.

     

    The channels from the 9X network too will play blockbuster tunes, a special youthful video titled Azadi Ka Tashan and has also created a whistling version of Hum Hindustani, one of the most popular patriotic songs from Bollywood. This unique project will be aired on 9XM all through the Independence week.

     

    This Independence Day the channels have created a bouquet of colourful programmes to bring out the flavour of India to entertain viewers. So stay tuned!

  • Zee TV’s &pictures launch to be followed by GEC Anmol

    Zee TV’s &pictures launch to be followed by GEC Anmol

    MUMBAI: Earlier this week, media offices went into a tizzy when a small pouch containing a fortune cookie and a chocolate box arrived at journos tables with just a tag ‘& coming soon.’ Additionally, an anonymous email arrived saying that &pictures has bagged the broadcast rights of upcoming film Chennai Express. No one knew who it was from; everyone was kept guessing.

    On 1 August, the anonymous sender’s identity was revealed. A press release arrived from Zee TV proclaiming that it is launching a new movie channel christened &pictures. And it gave sparse details about the channel.

    Now indiantelevision.com would like to reveal more about the initiative to readers: &pictures is currently being led by Zeel chief content and creative officer Bharat Kumar Ranga and is expected to launch a fortnight from now. And the target audience, well, it’s going to be young India, namely the youth. Hence, the channel will run films which excite them and which are not more than a decade old.

    “But that doesn’t mean we will not show cult movies like Jo Jeeta Wohi Sinkandar. Even today youngsters can relate to movies such as these and enjoy them to the fullest. So, whatever our TG wants, we will give it to them,” clarifies the source.

    The network is currently promoting the channel digitally keeping in mind that the TG is normally online 24×7. However, large-scale promotions and marketing activities will start only after the first week’s ratings, elaborates the source.

    Indiantelevision.com has learnt that there is more in the offering from the Zee TV network. It is slated to launch another GEC in September called Anmol which is likely to be like Star Utsav, that plans to air re-runs of Zee TV shows like DID LiL Champs, Indias Best Dramebaaz, Afsar Bitiya, Sapne Suhane Ladakpan Ke, Punarvivah and Pavitra Rishta.

    Moreover, the test signals of the channel have already started. Anmol has been added on Dish TV, running on channel no 103 via DD Direct Plus and has replaced 9XM (now on 670). The new channel has also launched its official Facebook page.

  • Star Jalsha and Star Utsav launch on ATN Canada

    Star Jalsha and Star Utsav launch on ATN Canada

    MUMBAI: It’s Canada Ahoy for Star Jalsha and Star Utsav, two channels from the Star Network India stable. Asian Television Network (ATN), Canada‘s largest south Asian broadcaster, has signed licensing agreements under which it has been granted exclusive rights to the two channels. STAR Utsav will complement ATN‘s five Hindi general entertainment channels and STAR Jalsha will complete its four channel strong bouquet of Bangla language channels from India and Bangladesh.

    The Canadian premiere of these two channels commenced last week on Bell Fibe TV in Metro Toronto and Montreal. The two channels will have a free preview for 60 days. In addition to the existing subscriber base, with the launch of these new channels, ATN expects to gain new subscribers through cable, satellite and IPTV platforms across Canada.

    This will expand channel bouquet that ATN Canada delivers to South Asians across the land of the maple leaf to 39.