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Tag: Star Sports

  • Stan announces strategic partnership with Nodwin Gaming & Star Sports

    Stan announces strategic partnership with Nodwin Gaming & Star Sports

    Mumbai: Bengaluru-headquartered esports fan engagement startup, Stan has announced entering into a strategic partnership with Nodwin Gaming and Star Sports, who are jointly presenting the Battlegrounds Mobile India Masters Series Tournament 2022. The tournament is set to become the first-ever nationally-televised esports tournament in the history of Indian esports. It will be held from 24 June – 17 July 2022.

    The objective of this partnership is to bring greater awareness to the masses for Stan which claims to be India’s first fan engagement platform that provides fans with the opportunity to meet their idols and bridge the gap between influencers and fans. As a part of the collaboration, Stan has been named as the ‘official collectibles partner’ at the upcoming BGMI masters series.

    The partnership between Nodwin, Star Sports and Stan aims to bring forth innovation and excitement across the intersectional areas of fan engagement and esports. Further, it will enable fans to get exclusive fan rewards such as meetups. In addition, Stan is also introducing a game in its app, through which its users shall be able to engage with the tournament, as well as hosting multiple giveaways on its social media handles, wherein exclusive event based rewards are to be given to the giveaway winners.

    Stan co-founder and COO Nauman Mulla said, “We at Stan are extremely proud and exuberant to be the collectibles partner of BGMI Masters Series, one of the biggest upcoming events in esports in our country. It was an obvious choice to partner up with them, as Stan strives to work with the best partners in this ecosystem; and hence we are taking this opportunity to bring awareness at a mass-scale through mainstream media showcase for Stan, a platform that provides fans’ community with the chance to meet and interact with their idols, and thereby bridging the gap between an esports athlete and a fan. We are confident that our partnership with Nodwin and Star Sports for the event would shine a light on Stan’s potential to grow as a leading fan engagement platform.”

    “Being the first esports fan-engagement platform in India, Stan is an ideal partner for the BGMI Masters Series as it will allow fans to directly engage with the tournament through this one-of-a-kind platform. We are delighted to have them on board as the ‘official collectibles partner’ for the series. With this tie-up, we have now covered one more access point to the tournament, post our association with Star Sports 2 for our television viewing audience, and with Loco and Glance Live for our digital audience,” said Nodwin Gaming co-founder and managing director Akshat Rathee.

    This year’s BGMI Masters Series will offer a prize pool of Rs 1.5 crore, and shall witness the participation of the top 24 BGMI teams in the country, as well as the top, most-celebrated BGMI esports players like Scout, Jonathan, Mortal, Owais and Ninja. On the other hand, Stan has built a one-stop platform for the constantly growing pool of esports fans in India and the world to optimally engage, play and grow closer to their idols in the gaming and esports space. Stan has already inked partnerships with several Battlegrounds Mobile India (BGMI) athletes and creators in the country and claims to have crossed over 1,00,000 downloads in its beta mobile app within a month since its roll-out.

  • Star Sports, Nodwin Gaming launch promo for BGMI Masters Series 2022

    Star Sports, Nodwin Gaming launch promo for BGMI Masters Series 2022

    Mumbai: Star Sports along with Nodwin Gaming bring the broadcast of esports tournament Battlegrounds Mobile India (BGMI) Masters Series 2022 on TV. Star Sports has launched a promo film focusing on every gamer in the country.

    This will be the first time an esports tournament will be broadcast live on an Indian sports channel.

    The tournament will see 24 top BGMI teams from across the country compete for a prize pool of Rs 1.5 crore and the title of champions. The action will be live on Star Sports 2 from 24 June to 17 July between 8 pm to 11.30 pm in Hindi, Tamil and English.

    The film, created and conceptualized by the in-house team at Disney Star and the creative team at Nodwin, takes the viewer through an enchanted world of gaming, studded with a dynamic sequence of colors, fast-paced action with lasers, lights, and caster VO. The film features the top Indian gamers like Mortal, Scout, Jonathan, Ninja and Owais in their elements, revving up the adrenaline, and inviting viewers to revel in the action as esports marks its journey to epic sports.

  • Star Sports forays into esports, teams up with Nodwin Gaming

    Star Sports forays into esports, teams up with Nodwin Gaming

    MUMBAI:  Star Sports and Nodwin Gaming, an esports company, have tied up to bring esports to the home of sports. In a move that will take esports to the masses at large, Star Sports will broadcast the Battlegrounds Mobile India (BGMI) Masters Series tournament from 24 June-17 July, 2022, in Hindi, Tamil and English. The tournament will be aired Live on Star Sports 2 from the Nodwin Studios, specifically built for large-scale esports tournaments, in New Delhi. The participating teams will play for a prize pool of Rs. 1.5 crore.

    The addition of esports in global multi-sporting events like the Olympics, Asian Games, and Commonwealth Games is a strong testament to the growing stature of the sport worldwide, the parties said. As a part of this collaboration, Star Sports and NODWIN Gaming will capitalize on the traditional sports-viewing audience and have the opportunity to tap into the casual gamers pool living across the country, showcasing the potential of pursuing a career in esports.

    Disney Star head sports Sanjog Gupta said, “Esports in India is a fast-growing segment which has seen accelerated adoption over the last two years. It has immense headroom for growth in India when compared with its status in evolved markets around the world. It is also gaining prominence in the ecosystem as a competitive sport. Esports competitions have already developed a niche following on digital platforms. As the preferred destination for sports fandom, Star Sports is always looking for opportunities to engage fans, galvanise communities and recruit new audiences. Our partnership with Nodwin Gaming seeks to shape the future of eSports in India by introducing high quality competition and prominent players to millions of TV viewers around the country. It will hopefully fuel fandom for eSports amongst gamers and elevate aspiration amongst athletes.”

    The tournament will see India’s top 24 BGMI squads battling for glory. The teams, with fan bases reaching up to millions that have dominated the digital space, will take their game prowess, star performances and rivalries on linear distribution for the nation to enjoy.

    Nodwin Gaming MD, co-founder Akshat Rathee said, “We have been working tirelessly through the pandemic to build the foundation for such a big collaboration. This is a very big step for us in the right direction as we now take esports to the masses. So far, esports has always been associated with live streaming on digital platforms. Through this collaboration with a mainstream sports channel, we hope to break that mould. Satellite television does have its advantages like its unrivalled reach across every nook and corner of the country, uninterrupted and timely broadcast that is not dependent on internet connectivity and speed as well as affordability for the masses living in far-out areas. We look forward to spreading the reach of esports, making a connection with the youth across India and bringing esports into the arena of other traditional sports.”

  • IPL 2022: Star Sports, Quidich Innovation Labs partner to showcase augmented reality; enthrals viewers

    IPL 2022: Star Sports, Quidich Innovation Labs partner to showcase augmented reality; enthrals viewers

    Mumbai: Star Sports and Quidich Innovation Labs partnered to produce an augmented reality (AR) event during the Tata IPL 2022 final match between Gujarat Titans and Rajasthan Royals.

    During the innings break, TV viewers were presented with an augmented reality show featuring a majestic eagle that swooped into the stadium.

    Star Sports and Quidich Innovation Labs created this AR showcase using an Unreal Engine, a powerful real-time 3D game engine, coupled with Quidich’s proprietary real-time drone tracking system, Spatio.

    The final match witnessed a record attendance attracting a crowd of 1,04,859. The AR showcase transformed the sky above Narendra Modi stadium where the match was held.

     

     

    “The use of augmented-reality on the IPL final marks a new beginning for the use of AR in cricket for creating new and immersive fan experiences and advertising opportunities like never before,” said the statement. “The Star Sports Labs along with Quidich will be using this technology to wow fans and create memorable moments.”

     

  • Star Sports launches new campaign ‘#ChaseTheRecord’ with Amir Khan

    Star Sports launches new campaign ‘#ChaseTheRecord’ with Amir Khan

    Mumbai: Star Sports Network has launched a new campaign, #ChaseTheRecord, featuring Bollywood superstar Aamir Khan.

    Created and conceptualized by the in-house team at Star Sports, the campaign film showcases Aamir Khan donning the team India jersey while echoing the chorus of fans and waiting to be part of this historic occasion.

    After two months of scintillating the IPL auction, T20 cricket continues as team India is all set to create history in a five-match T20 International series against South Africa. India will look to accomplish a 13-0 winning streak during the first T20I when the bilateral series gets underway on 9 June 2022, live and exclusive on the Star Sports Network and Disney+ Hotstar. The campaign aims to magnify this idea.

    Speaking of the campaign, Star Sports spokesperson said, “Following an exciting IPL, the focus now shifts to bilateral series which brings back the ‘Believe In Blue’ narrative as team India plays for another world record. The campaign puts into perspective the tremendous fan support and belief the country has behind the Men In Blue. This will be a continuing journey across the calendar of events that lead to the main ICC T20 World Cup later this year. Aamir Khan was a natural fit for this film, and he has been exceptional in making the clarion call to viewers and fans to back the Men In Blue.”

    On being a part of this campaign, actor Aamir Khan said, “There’s always a very special feeling when team India is in action. This time, they come together post franchise cricket to play for India and for the world record of thirteen consecutive T20I wins. Like we cheer a bowler, as he starts his run up before a hat-trick, similarly it’s time to cheer for our boys-in-blue before this historic moment! I have blocked my time from 7 PM on 9 June 2022 like all the other fans for the opening match and I’m ready to cheer for my team consisting of some amazing young and deserving talent who have proven their mettle in the IPL.”

  • Rakesh Jha joins Viacom18 as VP- creative (sports business), Sports18

    Rakesh Jha joins Viacom18 as VP- creative (sports business), Sports18

    Mumbai: Rakesh Jha has joined Viacom18 as vice president-creative (sports business), Sports18. He announced his new role on LinkedIn.

    “I am excited to share the news that I am starting my new inning with Viacom18. I look forward to extending the design innovation that I have been able to do at Star Sports during my nine years of engagement. I want to take this opportunity to express my gratitude to thank everyone at Star Sports for the guidance and support they have provided throughout my journey at Star Sports,” he said.

    Jha is a creative director with over two decades of experience leading diverse creative teams with a track record of delivering quality design while managing multiple projects. His expertise is in brand building, broadcast design, virtual, hard-set design and in-depth technical knowledge with a strong understanding of industry trends and creative tools as well as software. 

    Before joining Viacom18, Jha was associated with Star Sports for nine years where he led the design team responsible for cutting-edge design and innovations for marquee events such as IPL, Cricket World Cup, Pro Kabaddi League, Badminton League, Hockey India League to name a few. He also worked at CNBC TV18 for almost a decade and led the graphics team. 

     

  • My11Circle Women’s T20 Challenge to air on Star Sports & Disney+Hotstar

    My11Circle Women’s T20 Challenge to air on Star Sports & Disney+Hotstar

    Mumbai: Even as the pulsating IPLT20 tournament has entered the playoff stage, Disney Star India has announced that it’s going to add to cricket lovers’ excitement by airing My11Circle Women’s T20 Challenge from 23 May to 28 May on the Star Sports network and stream it on Disney+ Hotstar as well. The tournament will have multilingual feeds in English, Hindi, Tamil, Telugu, and Kannada.

    The tournament features three teams Supernovas, Trailblazers and Velocity with Hamanpreet Kaur, Smriti Mandhana and Deepti Sharma respectively leading them. Shafali Verma, Deepti Sharma, Jemimah Rodrigues, Pooja Vastrakar, Yastika Bhatia, Rajeshwari Gayakwad, Richa Ghosh, Poonam Yadav, Shafali Varma, Sneh Rana, and Taniya Bhatia are some of the national Indian cricketers who will be battling it out in Pune’s MCA stadium. The teams are also sprinkled with some overseas greats like Sophie Ecclestone, Deandra Dottin, Laura Wolvaardt. Hayley Matthews, Kathryn Cross, Salma Khatum and Sophia Brown.

    Each of the teams will play a match against the other, with the top two sides featuring in the final on 28 May.  

    Star Sports has launched a promo film in two languages (Hindi and Telugu) ahead of the start of the tournament. Created and conceptualised by the in-house team of Disney Star, it features Bollywood star Taapsee Pannu. 

    “My love for sports is known to all but the love for cricket is different,” said Taapsee Pannu. “In the last few years, we have seen that women’s cricket, in India and across the globe, has made huge progress not just in its technicality and competitiveness, but in popularity as a brand as well. The WT20 Challenge 2022 will undoubtedly be an extraordinary tournament featuring top cricketers and will offer immense excitement to fans and supporters of the game of cricket worldwide.”

    The WT20 Challenge has attracted Games24X7’s MyCircle 11 as a title sponsor, even as FanCraze, Ceat and Boost have come on as official partners. These were announced by the BCCI over the weekend. 

    “The return of the My11Circle Women’s T20 Challenge and with the interest being generated around the tournament we are well on our way to solidifying the pathway to a dedicated Women’s IPL and continue to grow participation of women in the sport,” IPL chairman Brijesh Patel had said during the announcement. “New partners coming on board is testament to the quality and popularity of the tournament. We hope the My11Circle WT20C provides ample opportunities for players to step up and be a role model for all the budding women cricketers and for those young fans who are the backbone of the sport. We thank all the Partners for their continuous support.”

    Added Games 24×7 co-founder & co-CEO Bhavin Pandya: “We are very excited to be title sponsors of the upcoming Women’s T20 Challenge 2022. One of the most endearing developments in the cricket world in the last few years is the growing popularity of women’s cricket. This contest, which will feature some of the finest cricketers in world cricket, will give a further fillip to the rising popularity of women’s cricket, and will offer immense excitement to fans and supporters of the game of cricket worldwide.”

    For cricket crazies, there’s a bounty in store. 

  • Star Sports 1 Hindi leads in its viewership among male audience: Barc

    Star Sports 1 Hindi leads in its viewership among male audience: Barc

    Mumbai: Star Sports 1 Hindi was the most watched channel across India over the last five weeks among Males 15+ AB Urban, as per data by Broadcast Audience Research Council (Barc). The data released was for week 13 to week 17 i.e., from 26 March to 29 April.

    The gain in viewership for Star Sports 1 Hindi coincides with the time it began airing the popular Tata IPL 2022 on 26 March. Star Sports 1 Hindi was the most watched channel among the core audience for sports programming i.e., Male 15+ AB Urban across India and Star Sports 1 English was the most watched channel for this target audience in the English genre.

    As per the data, Star Sports 1 Hindi garnered 480 (000) average minute audience (AMA) in Week 13 that increased to a high of 542 (000) AMA in Week 15 (TG: All India Male 15+ AB Urban). In the English genre, Star Sports 1 English garnered 52 (000) AMA in Week 13 that grew to a high of 59 (000) AMA in Week 15. (TG: Male 15+ AB Urban)

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  • Star Sports launches promo film ahead of Australian GP

    Star Sports launches promo film ahead of Australian GP

    Mumbai: Star Sports has launched a promo film ahead of the Formula 1 Australian Grand Prix. The race will be broadcasted on Star Sports Select and Disney+ Hotstar on 10 April starting at 10:30 a.m.

    Titled “The Hunter Will Be Hunted,” the promo film emphasises how the hunt for supremacy is back on track as the challengers will look to hunt down and stop Max Verstappen and take his spot at the top of the F1 pyramid, according to the broadcaster.

    Seven-time driver’s world champion Hamilton who dominated the sport for the last decade was beaten by Max Verstappen in the 2021 season in one of the most dramatic finishes to an F1 season in Abu Dhabi last year.

    The promo film also highlights the new feature of the 2022 racing cars that will allow for closer racing and the potential for overtakes. The new season has brought with it new rules, and new drivers in various teams all of whom are gunning for the reigning champion Verstappen.

    This season, attention is drawn towards the front of the grid where Ferrari and Red Bull have performed well in the first two race weekends. In the opening race of the season at the Bahrain Grand Prix, Ferrari’s Charles Leclerc and Carlos Sainz Jr pulled off a 1-2 finish. In the following race in Saudi Arabia, Max Verstappen grabbed a thrilling win for Red Bull edging Ferrari by 0.5 seconds.

    The Australian GP will be held at the Melbourne Circuit after a two-year hiatus. Hamilton and Mercedes have had a rocky start and the focus will also be on whether they will make a strong comeback during the Australian GP.

  • IPL 2022: YuppTV bags broadcasting rights in 99 countries

    IPL 2022: YuppTV bags broadcasting rights in 99 countries

    Mumbai: Streaming platform YuppTV has bagged the international broadcasting rights of Tata IPL 2022 in 99 countries. This is its fifth consecutive year for the platform to stream the tournament abroad.

    The matches will be broadcast in the regions of Australia, Continental Europe, South East Asia (except Singapore), Malaysia, Central and South America, Central Asia, Sri Lanka, Pakistan, Japan, Nepal, Bhutan, Maldives etc.

    “Cricket has always been a massive crowd-puller and IPL has reimagined the format and the excitement associated with it,” said YuppTV founder and CEO Uday Reddy. “In alignment with the objective of bringing cricket to the masses, we are delighted to be the streaming platform of choice in expanding the outreach to 99 nations across the globe. We are ensuring that our robust backend technology will support uninterrupted, real-time streaming of the sport that puts India on the world map with respect to international leagues.”

    “We’re happy to be continuing our long-standing association with YuppTV who continue to serve the global Indian diaspora with world-class content,” said Disney Star head of acquisition and syndication Harry Griffith. “The Tata IPL 2022 promises to be the largest and most exciting edition since its inception.”

    Tata IPL 2022, which began airing on 26 March, marks the debut of two new franchises Gujarat Titans (GT) and Lucknow Super Giants (LSG) along with the existing franchises Chennai Super Kings (CSK), Delhi Capitals (DC), Kolkata Knight Riders (KKR), Mumbai Indians (MI), Punjab Kings (PBKS), Rajasthan Royals (RR), Royal Challengers Bangalore (RCB) and Sunrisers Hyderabad (SRH).

    The league matches will be held at Wankhede Stadium, Brabourne Stadium and DY Patil Stadium in Mumbai, and MCA International Stadium in Pune. The tournament comprises 74 matches this season.