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Tag: Star Sports

  • Disney+ Hotstar breaks records with 3.5 crore viewers during India Vs Pakistan ICC Men’s Cricket World Cup 2023

    Disney+ Hotstar breaks records with 3.5 crore viewers during India Vs Pakistan ICC Men’s Cricket World Cup 2023

    Mumbai: Disney+ Hotstar achieved an unprecedented milestone in the world of cricket streaming by recording a historic concurrent viewership of 3.5 crore during the ICC Men’s Cricket World Cup 2023 match between India and Pakistan. This is the highest peak concurrency number achieved across all formats of cricket. The clash of titans on 14 Oct marked a watershed moment for the platform and for digital sports viewership across the country. Asia Cup 2023 has already garnered an overwhelming response from fans, with 2.8 crore viewers for the India vs Pakistan match and 2.1 crore viewers for India vs Sri Lanka.

    Disney+ Hotstar India head Sajith Sivanandan said, “We would like to thank all the fans who tuned-in to watch the India-Pakistan match on Disney+ Hotstar. Your love for the game is what made it possible for Disney+ Hotstar to break all the previous records across all cricket formats and hit a peak concurrency number of 3.5 crore viewers. As the cricketing rivalries continue, we’ll continue to honour our commitment towards delivering an unmatched viewing experience to all our users. We look forward to many more such experiences as the ICC Men’s Cricket World Cup unfolds.”

    Tune in to Disney+ Hotstar to watch the upcoming ICC Men’s Cricket World Cup 2023 live and free on mobile. The tournament will also be broadcast live on Star Sports.

  • Sprite unveils ‘Thand Rakh’ brand films during ICC Men’s Cricket World Cup

    Sprite unveils ‘Thand Rakh’ brand films during ICC Men’s Cricket World Cup

    Mumbai: Sprite, the lemon and lime-flavored beverage from the Coca-Cola Company encourages cricket fans to keep their cool during intense moments of matches through a series of brand films on ‘Thand Rakh.’ With the ongoing ICC Men’s Cricket World Cup, the natural impulse to become caught up in the intensity of the game’s heated moments is inevitable. However, Sprite comes to the rescue as the ultimate refreshment to help fans stay cool and composed when the pressure is high.

    In a series of captivating TV commercials, a group of friends are shown engrossed in the ICC Men’s Cricket World Cup. While one of them is fixing the house premises, others are glued to the TV without wanting to miss a single ball. As the match’s intensity rises, chaos ensues in the household at the same time. It’s during this pivotal moment that one of them extends an offer of Sprite to the group.

    In another exciting and forward-thinking move, Sprite is embracing innovation and encouraging ‘Thand Rakh’ by launching the shoppable Out-Of-Home (OOH) advertising campaign during the highly anticipated India vs. Pakistan match on 14 October. As the game’s intensity surges, a rise in temperature is seen on the digital billboard representing Ahmedabad city and Narendra Modi Stadium. The temperature on OOH will change on a real-time basis the excitement levels of the match. In this unique and first-of-its-kind innovation, the intensity of excitement within the stadium is directly tied to the decibel levels, leading to the dynamic adjustment of the temperature displayed on the board.

    Coca-Cola India senior category director Sparkling Flavors (India and Southwest Asia) Tish Condeno expressed her enthusiasm for the campaign, senior category director Sparkling Flavors (India and Southwest Asia) Tish Condeno, saying, “The new ‘Thand Rakh’ campaign revolves around embracing the unforgettable intensity that defines sports. Sprite, truly takes ownership of these heated moments, offering a refreshing solution during ICC Men’s Cricket World cup. We are thrilled to provide a cool respite for those impulsive, high-pressure moments that define the essence of the tournament.”

    Ogilvy India CCO Sukesh Nayak said, “Sprite is established itself as the go-to brand when life throws situations at you that end up causing heat. The cricket world cup is one such situation. The campaign shows cricket through the lens of life in an interesting way that ends in a comedy of errors. It’s quick, snackable content that drives home the point of when heat strikes, Sprite comes to the rescue.”

    Ogilvy India (North) CCO Ritu Sharda said, “The cricket World Cup is the biggest clash of the best teams from around the world. Obviously there will be intense moments and things will heat up. The films show how heated moments from a match get transferred to real life. We took words from the world of cricket and gave it a spin with real life situations where the meaning of the word is completely different. Resulting in heat. Making it the perfect ground for Sprite to come in as the official cooler of heat and to tell people to enjoy the world cup in full, minus the heat.”

    The TVCs will go live during matches on Hotstar and Star Sports.

    Link to the TVCs:

  • Salman Khan to feature on Star Sports ‘Cricket Live’ for India vs Pakistan

    Salman Khan to feature on Star Sports ‘Cricket Live’ for India vs Pakistan

    Mumbai: India and Pakistan are gearing up for a highly-anticipated clash in the early stages of the ICC Men’s Cricket World Cup 2023. With Team India aiming to improve on their perfect record and make it 8-0 against Pakistan in ODI World Cup history, the excitement and stakes are at an all-time high. To add an extra layer of excitement and glamour to the build-up of this match Star Sports has a special treat for all viewers across India. None other than the Bollywood actor Salman Khan, will be gracing the stage on the ‘Cricket Live’ pre-match show for India versus Pakistan.

    Khan will join the show to share his deep-rooted love for cricket, providing fans with unique insights into his personal connection with the sport. Khan will not only discuss the emotions surrounding the India-Pakistan match but also bring fans closer to the excitement of both cricket and his upcoming cinematic masterpiece – ‘Tiger 3’, an action thriller and an eagerly awaited sequel to ‘Tiger Zinda Hai. This perfect blend of cricket and Bollywood promises to make the build-up to the India-Pakistan encounter an unforgettable experience for all fans.

  • Star Sports Hindi feed goes global in a historic first for ICC Men’s Cricket World Cup

    Star Sports Hindi feed goes global in a historic first for ICC Men’s Cricket World Cup

    Mumbai: Star Sports, the official broadcaster of the ICC Men’s Cricket World Cup 2023, is thrilled to announce the global expansion of its Hindi feed for the marquee tournament. Fans in the United States, Canada, Australia, and the Middle East can now savour uninterrupted coverage of all the thrilling action in Hindi. This marks the first-ever occasion where the ICC Men’s CWC is being broadcast in Hindi within these regions, accessible through both linear and digital platforms, catering to the vibrant Indian diaspora. This milestone underscores the profound significance of cultural pride -‘Hindi Mein Baat Hai, Kyunki Hindi Mein Jazbaat Hai.’ (The language brings out all the emotions)

    The coverage of ICC Cricket World Cup 2023 in Hindi will be available on:

    •    ESPN+ (USA/Canada)
    •    Willow TV (USA/Canada)
    •    Fox Sports / Kayo (Australia)
    •    Starzplay (Middle East)
    •    CricLife Max (Middle East)

    The Hindi coverage on these platforms will also include Star Sports’ pre-match show ‘Cricket Live’, India’s most watched cricket show.

    John Lasker, senior vice president of ESPN+, said, “Anchored by ESPNcricinfo, the leading digital destination for cricket news and information around the world, ESPN has a long history covering top-level international cricket for fans in the U.S. Presenting the ICC Men’s Cricket World Cup 2023 in both English and Hindi on ESPN+ is part of our continued commitment to growing an established audience of cricket fans in the States and around the world.”

    Fox Sports managing director Steve Crawley said, “We know there is a large and passionate Australian Indian cricket community so to be able to provide the Hindi feed, powered by an expert team of commentators, during the ICC Men’s Cricket World Cup 2023 for all Indian matches plus the semi-finals and final on FOX SPORTS gives fans more choice and more ways to enjoy the action, and that’s good for cricket and good for fans.”

    Disney Star head- sports Sanjog Gupta said, ‘’The global response to Disney Star’s Hindi coverage for the ICC Men’s Cricket World Cup 2023 has been tremendous as we take the excitement of the tournament to hearts and homes of millions worldwide and deepen their engagement. The coverage in Hindi, in addition to the World Feed, not only makes it more accessible to the Indian diaspora but more importantly, galvanises the sense of belonging and deep emotional connection with Indian Cricket. The Hindi feed, with India-focussed storylines, distinctly Indian perspectives on non-India narratives, unique visuals including customised graphics and powered by an incredible line-up of talent, will significantly bolster the unifying experience of watching Cricket for Indians worldwide and hopefully deepen the sense of pride in being an Indian Cricket fan.”

    This illustrious panel of commentators includes iconic Indian cricketing figures such as Sunil Gavaskar, a 1983 World Cup winner, former India Head Coach Ravi Shastri, and members of the 2011 World Cup-winning side – Gautam Gambhir, Harbhajan Singh, and Piyush Chawla. Adding to the wealth of expertise are former India cricketers Mohammad Kaif, Irfan Pathan, and Sanjay Manjrekar, renowned for their tactical acumen in the sport. The roster also features former India women’s captain Mithali Raj, along with South Africa’s spin wizard Imran Tahir, former India cricketer Deep Dasgupta, domestic veteran Amol Muzumdar, and cricket presenter Jatin Sapru, all of whom will lend their voices and effervescent charm to the StarCast.

    Irfan Pathan, T20 World Cup winner who is part of Star Sports “StarCast” for World Cup said, “Cricket has a unique way of uniting people, and with the Hindi feed reaching Indian fans across the globe, we are not just witnessing a tournament; we are celebrating the spirit of cricket in a language that resonates with emotions. It’s a fantastic initiative that ensures every passionate Indian fan, regardless of their location, can experience the magic of the World Cup in a language that feels like home.”

    India’s Cricket World Cup Winner, Harbhajan Singh, said, “I am proud to be part of StarCast’s Hindi feed that is engaging with fans overseas during the ongoing ICC Men’s Cricket World Cup. This allows our extended family outside our country to revel the thrilling action in their preferred language.”

    India’s Cricket World Cup Winner, Gautam Gambhir, said, “I’m excited to see fans from all corners of the world coming together to celebrate this great sport in the language they love. With the Hindi feed now available globally, we are breaking barriers and ensuring that cricket enthusiasts from diverse backgrounds can enjoy all the action from the tournament together with the rest of India.”

  • #CWC23 fan experience guide: Supporting India across all Meta platforms

    #CWC23 fan experience guide: Supporting India across all Meta platforms

    Mumbai: At the ongoing ICC Men’s Cricket World Cup 2023, India has got off to a promising start with their win against Australia. But there are a couple of crucial matches ahead, with Pakistan and New Zealand. Today, we’re sharing a guide to help you unlock the many fan experiences on our platforms that will bring you closer to your favorite teams, players, people and creators, who’re covering the matches in their own unique ways.  

    Since 2019, Meta, then Facebook, has the rights to digital content for ICC events including match recaps, in-play key moments, and other match and feature content on Facebook and Instagram. Since last year, Reels was also part of this mix, as match highlights were shared on it, along with the various music and effects to make viewing more entertaining. Now, since the launch of new platforms like Threads, and new features like WhatsApp channels and Instagram broadcast channels, the fan experience gets diverse and more engaging.  

    “India’s passion for cricket knows no boundaries, and that’s evident with the way people express themselves about the game on our platforms. To take this social engagement to the next level, this year for the cricket World Cup, we’re activating several programs across Facebook, Instagram, WhatsApp and Threads. Some of them have materialized through partnerships with the ICC and Star Sports India. We hope all of this translates to the most enjoyable discussions and catch-up viewership on our platforms.” Meta, India director and head, content and community partnerships Paras Sharma.

    Guide For Navigating The World Cup On Our Platforms:

    Threads

    . Follow @icc @indiancricketteam and @starsportsindia for continuous conversations about the World Cup, and stay updated in real time through the tournament.

    . ‘Ask Star’  – For any questions you may have about the World Cup, commentators on Star Sports, such as Dale Styn, Waqar Younis, Mohammad Kaif, Ramiz Raja and Sanjay Bangar, will be responding to you on the thread. They may also respond to some questions on TV.

     .  ‘Ask ICC’ – For any questions you may have for specific people, including cricketers like Dinesh Karthik, you can ask the same on the thread by ICC. The respective person will then respond to the thread, just like Dinesh Karthik did, before India’s game with Australia.

    WhatsApp

     .  WhatsApp Channels* – Stay informed and engaged by following the official WhatsApp Channels of ICC,  Star Sports India and the Indian Cricket Team. Receive timely updates, match scores, and exclusive content directly on WhatsApp.

    Instagram and Facebook

    .   Follow #CWC23, and other hashtags such as #MetaSuper50 #MetaCreatorsquadIndia #JeetegaIndia and #DilJashnBole, to create and follow content on the World Cup; especially those from content creators.

     . IG Broadcast Channels* – For those who consider themselves superfans of the game, follow channels by ICC, Indian Cricket Team and Star Sports India  to see more frequent updates from the tournament.

    . Trending Audio on Reels – Follow and create content with some of the top trending audio that’s being used on our platforms, regarding the World Cup. This includes Dil Jashn Bole, Chale Chalo, Lehra Do, Jeetega Jeetega, and Chak De India.

     . AR effects – Explore and use the cool AR effects like Shadowbatting, India, Indian Cricket Fan and Indian Cricketer, to your Stories and Reels, to show support for Team India!

     .  Predictor Game* – This is a mobile game available on ICC’s Facebook page. You can share daily match winners and stand a chance to win exciting prizes.

    .  Last week we also shared that we’ll be partnering with more than 500 creators to bring the tournament to life. This is the largest-ever creator campaign for any ICC tournament to date.

    *Available only on mobile

     

  • Akshay Kumar joins Star Sports ‘Cricket Live’ for India vs Australia ICC CWC 2023

    Akshay Kumar joins Star Sports ‘Cricket Live’ for India vs Australia ICC CWC 2023

    Mumbai: India is set to kick off their ICC Men’s Cricket World Cup 2023 journey with an exhilarating match against the five-time champions, Australia, on the 8 of October 2023. With a colossal billion-strong fan base passionately rallying behind Team India in their quest to bring home the coveted trophy, Star Sports, the official broadcaster of this marquee tournament, has been at the forefront of galvanizing the entire nation in unwavering support of the team.

    To add an extra layer of excitement and fervor to the build-up for this epic clash between India and Australia, the highly acclaimed Bollywood sensation, Akshay Kumar, will be joining the ‘Cricket Live’ show. In a heartwarming video that has been making waves on the Star Sports social media platforms, Akshay Kumar conveys his steadfast support, echoing the sentiments of millions across the nation, and extends his heartfelt best wishes to Team India for a triumphant journey in the World Cup.

     

     

    Catch all the action from the ICC Men’s Cricket World Cup 2023 –India vs Australia, 8 October 2023, Live & exclusively on the Star Sports Network and Disney+ Hotstar

  • Disney+ Hotstar releases new ad for ICC Men’s Cricket World Cup 2023

    Disney+ Hotstar releases new ad for ICC Men’s Cricket World Cup 2023

    Mumbai: As we inch closer to the beginning of the ICC Men’s Cricket World Cup 2023, the excitement is at an all-time high. Disney+ Hotstar, the official streaming partner for the tournament, released a new ad film as a part of their #FreeLoThodaJeeLo campaign. Starring Abhishek Banerjee and Jameel Khan, the film captures the anticipation for the upcoming tournament and highlights its ‘free on mobile’ offering this year along with free first-class entertainment such as Freddy, Brahmastra Part One: Shiva and many others.

    Conceptualized by the internal Disney+ Hotstar team and directed by Nikhil Rao, the latest ad film is an unusual and striking play on the importance of prioritizing one’s own needs alongside those of one’s family. In the video, a man is denied entry into heaven because, in an effort to ensure the comfort of his wife, son, and mother, he forgets to enjoy the pleasures of life like cricket and entertainment, made even easier through Disney+ Hotstar’s free offerings.

    Team India begins their Men’s Cricket World Cup campaign on 8 October 2023, with an epic showdown against Australia at the iconic MA Chidambaram Stadium. The hosts will then lock horns with Afghanistan at the Arun Jaitley Stadium in New Delhi. The anticipation builds as India’s path leads them to a highly anticipated clash with arch-rivals Pakistan at the Narendra Modi Stadium on 14 October, adding another thrilling chapter to the ‘Greatest Rivalry’.”

     

     

    Catch every exhilarating moment of the ICC Men’s Cricket World Cup 2023 live and free on mobile on Disney+ Hotstar. The tournament will also broadcast LIVE on the Star Sports Network.

  • WhatsApp collabs with Star Sports to highlight its privacy features’ power

    WhatsApp collabs with Star Sports to highlight its privacy features’ power

    Mumbai: Star Sports, India’s leading sports broadcaster, has unveiled an insightful social-first collaboration with WhatsApp, ‘Privacy Unplugged’- a captivating five-part short-form content series, facilitated by Starcom, that underscores the paramount significance of privacy features within today’s digital realm. This exclusive property presents poignant and personal narratives of our much-loved sporting champions, intricately woven around the central tenet of privacy.

    The line-up features eminent cricket stars including Rishabh Pant and Shreyas Iyer, prodigious cricket talent Jemimah Rodrigues, hockey icon Rani Rampal, and accomplished footballer Gurpreet Singh Sandhu. Each athlete’s unique story serves as a powerful catalyst for widespread awareness, highlighting the advanced privacy features introduced by WhatsApp, and further emphasizing the platform’s unwavering commitment to user safety and data protection.

    Speaking about the association with WhatsApp (Meta), Star Sports head – ad sales Kingshuk Mitra said, “This marks our third collaboration with Meta, and we’re excited to be associating with WhatsApp for the ongoing ‘Privacy Unplugged’ series. We’ve brought on board a few highly regarded sports stars to emphasize the importance of privacy in today’s interconnected world. Star Sports’ extensive reach of 30 million fans across social media platforms enables WhatsApp to effectively spread the campaign’s message. This content series also lays the groundwork for potential collaborations with other brands, allowing us to craft compelling stories that deeply connect with our audience.”

    Meta strategic media planning lead APAC Natasha Kapoor said, “We’re thrilled to associate with Star Sports to highlight the importance of secure and private messaging, through the personal stories of some of India’s top athletes. It’s a great privilege that millions of Indians trust WhatsApp to deliver their personal messages everyday. This series reinforces the role that WhatsApp’s multiple privacy features play in enabling our users to stay connected with their loved ones, have meaningful conversations and even express their authentic selves, privately.”

    Chief operating officer Niti Kumar said, “Starcom discovered that India’s beloved athletes, respected by millions, hold an exceptional talent for safeguarding the most critical aspects of their lives even as they artfully define their individual understandings of ‘privacy’. This insightful discovery enabled Starcom to bring about a strategic partnership between WhatsApp and Star Sports, which aims to unravel the narratives around privacy in the lives of India’s premier athletes.”

    The Privacy Unplugged series spotlights the need for privacy in the lives of athletes. Each story underlines how WhatsApp’s built-in layers of privacy help create a safe space for our champions to express themselves freely and have their most private conversations.

    Content Showcase

    Rishabh Pant: Recovery in Private: After a life-threatening accident, Rishabh Pant’s private recovery journey becomes the focal point. WhatsApp’s End-to-End Encrypted platform empowers him and gives him a safe space to share his progress securely with family, friends, mentors, and coaches.

     

     

    Shreyas Iyer: Finding confidence in Private: Shreyas Iyer uses WhatsApp’s ‘View Once’ feature to share his favorite magic tricks, fostering private conversations that encourage young cricketers to open up about their challenges in a space they feel comfortable in.

     

     

    Jemimah Rodrigues: Being herself in Private: WhatsApp’s ‘Chat Lock’ feature help’s Jemimah Rodrigues secure her private conversations with a select group of friends, allowing her to maintain her public image while being her homebody self in private amongst her girl tribe.

     

     

    Gurpreet Singh Sandhu: Finding focus in Private: As India’s top goalkeeper, Gurpreet Singh Sandhu relies on WhatsApp’s ‘Silence Unknown Callers’ feature to cut out the white noise and eliminate spam, preserving his mental focus during rigorous training.

     

     

    Rani Rampal: Training in Private: Rani Rampal leverages WhatsApp’s ‘Online Presence’ privacy feature to stay connected, mentor and give dedicated time to the next generation of girls aspiring to play hockey for India, offering them a secure and personal space for learning.

     

     

  • Mahindra to sponsor ICC Men’s Cricket World Cup 2023 on Disney Star for Auto and Farm business

    Mahindra to sponsor ICC Men’s Cricket World Cup 2023 on Disney Star for Auto and Farm business

    Mumbai: Mahindra & Mahindra Ltd., leaders in farm and auto sectors, today announced the expansion of its cricketing association as the associate sponsor with Star Sports for the much-anticipated ICC Men’s Cricket World Cup 2023 and ‘co-powered by’ sponsor on the digital platform, Disney+ Hotstar. This represents one of Mahindra’s most significant forays into sports sponsorships. In addition to the ICC Men’s Cricket World Cup 2023, this collaboration ensures visibility for Mahindra’s Automotive and Tractor brands during the upcoming Asia Cup 2023.

    With its strong presence during the ICC Men’s Cricket World Cup 2023, Mahindra aims to foster a deeper connection with customers, fortifying the trust and bond they share with the brand. Additionally, Mahindra dealerships will host a series of engagement activities during the cricket season for customers.

    The ‘Click to Book Test Drive’ feature, set to be prominently showcased during the ICC Men’s Cricket World Cup 2023 broadcasts on Disney+ Hotstar, highlights the brand’s commitment to leveraging technology and innovation. This enhanced feature will offer cricket enthusiasts a smooth bridge from the excitement of the match to the allure of experiencing Mahindra’s cutting-edge products first-hand.

    Mahindra & Mahindra Ltd executive director & CEO – Auto & Farm sectors Rajesh Jejurikar said, “We are excited to be a sponsor for the ICC Men’s Cricket World Cup 2023 on Star Sports and Disney+ Hotstar. This sponsorship is a key milestone in our mission to connect deeply with the passion of millions of Indians. We see a strong synergistic resonance between our SUVs and Tractor brands and the vibrant spirit of Indian cricket. Through this sponsorship and our upcoming engagement activities, we aim to create cherished memories and strong bonds with our customers.”

    The ICC Men’s Cricket World Cup 2023, coinciding with India’s festive spirit, presents a golden opportunity for Mahindra to connect with a vast audience. As India proudly hosts the entire tournament, cricket enthusiasts are gearing up for 48 thrilling matches, notably the India vs Pakistan showdown on 14 October. These matches, broadcast on the Star Sports Network and streamed on Disney+ Hotstar in various languages, offer Mahindra a prime platform to engage with potential customers. Hotstar’s initiative to provide free access to mobile users further amplifies this reach. With viewership spanning across India, Mahindra is poised to deepen its connection with a diverse and expansive audience during this cricketing spectacle.

    From the goalposts of the FIFA World Cup to the association with multiple teams of the electrifying Indian T20 league to the IBA Women’s World Boxing Championships, Mahindra’s presence has been a testament to its dedication to excellence, both in the automotive & farm sectors and the sporting arena.

  • Niyo’s #SawaalHiNahi campaign targets student travel-banking market

    Niyo’s #SawaalHiNahi campaign targets student travel-banking market

    Mumbai: Niyo, India’s leading banking fintech has unveiled its latest ad campaign, #SawaalHiNahi, marking a significant leap in the realm of “travel banking” by accentuating the pivotal role of the Niyo Global Card for students venturing into international educational pursuits. The campaign boldly seeks to redefine the convenience of having an international travel card like the Niyo Global card with benefits like zero forex charges and airport lounge access. Students planning to study abroad can save up to Rs 1.5L while making heavy international expenses like paying for exams, visas, accommodation, flights etc. using this card.

    This brand film extends from Niyo Global’s larger campaign targeted at travellers, which was prominently showcased on Hotstar and Star Sports during the Wimbledon 2023 event. This will also be showcased in the semi-finals and finals of the ongoing US Open on Sony LIV.

    This campaign’s centrepiece is a compelling video narrative that follows two ambitious students on their educational journey abroad. In the video, the students share an insightful dialogue, emphasising the fact that international education is not solely about the destination; it is equally about the seamlessness of financial support provided by financial products like the Niyo Global Card throughout their academic pursuits.

    The Niyo Global Card offers convenience to both students living abroad and their parents living in India. It gives you instantaneous access to funds, zero forex markup on all international spending, and simplified cross-border transactions. The Niyo Global Card transforms the financial landscape for students, freeing them to dedicate their full attention to their scholarly endeavours and spend their money smartly. This card gives them benefits like zero TCS on spending up to INR 7L and helps them improve their credit score too. The Niyo Global Card which comes in both debit and credit card options, is functional in over 150 countries across points of sale, e-commerce platforms, and ATMs, and eliminates financial impediments that could otherwise hinder academic growth. This card also gives free airport lounge access to customers ensuring that at every point, their luxury and convenience are prioritised.

    Niyo, co-founder & CEO Vinay Bagri said, “Niyo Global has always been a student’ and their parents’ favourite financial product when they prepare to pursue international education. Studying abroad is an expensive affair, saving on forex charges on each expense alleviates the burden. Thousands of students use the Niyo Global card and save over lacs of rupees by skipping forex charges with this card. With this ad film, we’re reinstating the proposition of the product to bring this convenience to every student pursuing international education.”

    The #SawaalHiNahi campaign video encapsulates Niyo Global’s unwavering commitment to providing students with a dependable financial ally as they embark on their global educational journey. By unveiling the transformative potential of the Niyo Global Card, Niyo envisions a future where the pursuit of education abroad becomes a tangible and attainable aspiration.

    In addition to covering academic expenses, the Niyo Global Card offers a versatile solution to students as a premium urban card for paying application, admission and visa fees, and managing daily expenditures, both domestically and internationally. It empowers card users (students) to seamlessly manage payments for meals, shopping, travel, and various other everyday necessities. Furthermore, these transactions come with the added advantage of earning rewards, enhancing the overall financial experience for card users.