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Tag: Star Sports

  • Star Sports gives 20 fans an opportunity to comprise #SainaSquad

    Star Sports gives 20 fans an opportunity to comprise #SainaSquad

    MUMBAI: Star Sports has launched the #SainaSquad comprising 20 lucky winners who will travel to Dubai to support and cheer Saina Nehwal at the BWF World Super series finale from 9 – 13 December, 2015.

    Star Sports has picked 20 fans forming the #SainaSquad were picked after a series of contests across various social media platforms.

    Star India COO Sanjay Gupta said, “As a broadcaster, we have always believed in bringing fans as close to the game and their heroes, as possible. Putting together the #SainaSquad comprising 20 ardent fans who follow Saina Nehwal and badminton closely is one step in that direction. The squad will also act as a platform to help increase the following of the sport. We are sure that the squad will make them heard at the BWF Super series Finals in Dubai and give Saina the much needed and well-deserved boost.”

    Bajaj Electricals has come on-board as the presenting sponsor.

    Speaking about the association Bajaj Electricals joint managing director Anant Bajaj added, “As a build up to our new campaign under the ‘We are Family’ tagline, we felt it apt to come on board as presenting sponsor for Saina Squad, which will ensure that whichever part of the globe Saina would play in, she would not miss her family. She will always find support in the crowd cheering for her. We wish Saina, the Saina Squad and Star Sports all the very best for this very innovative initiative to boost the morale of any sportsperson playing across the world.”

    The #SainaSquad will be flying to Dubai on 8 December, 2015.

  • Bangladesh Premier League to air on Neo Sports from 20 Nov

    Bangladesh Premier League to air on Neo Sports from 20 Nov

    MUMBAI: The Harish Thawani-run NEO Sports is headed east. The sportscaster has acquired the broadcasting rights of the Bangladesh Premier League (BPL) T20 tournament. 

     

    The third edition  of the tournament is set to kick start from 22 November 2015. The opening ceremony is slated to take place on 20 November with some fabulous performances by Bollywood’s best. 

     

    The tournament which began in 2012 and continued in 2013 was not held in 2014 on account of financial complications. The rights for the Indian subcontinent were earlier with Star Sports. 

     

    But it was revived earlier this year and has attracted some good talent from cricketing nations the world over.

     

    “It has been a good tournament over the past two season in terms of quality of cricket and players’ participation and hence we acquired its telecast rights,” says  Neo Sports EVP programming Mautik Tolia.

     

    The broadcaster says it will consider acquiring further seasons after the current edition. And over the next few days it is going to be pushing the telecast to viewers. “We will use our network as well as other broadcasters to promote the tourney. Also what we have witnessed so far the league has been hugely popular among youth and we will be targeting them through digital media too” asserts Tolia. 

     

    Elite Media Works’ Nitin Anand  states, “We’re delighted to team up with Neo Sports this year as our media partners in India. Top class T20 cricket in a carnival-like atmosphere has proved a hit with fans everywhere and we expect the 2015 tournament to be bigger and better than before.”

     

    The six team franchise tournament consists of Dhaka Dynamites, Chittagong Vikings, Barisal Bulls, Rangpur Riders, Sylhet Superstars and ComillaVictorians. The matches will be played at National Cricket Stadium and Zohur Ahmed Chowdhury Stadium.

     

     

  • IPTL to be telecast LIVE in over 150 territories

    IPTL to be telecast LIVE in over 150 territories

    MUMBAI: Come December, the second edition of the much-anticipated International Premier Tennis League presented (IPTL) will be broadcast in over 150 territories across the globe. the event that features the world’s leading tennis players, now promises to attract both increased spectators and viewers with a bevy of leading broadcasters airing the matches for audiences across the World.

     

    The league has partnered with some of the world’s biggest sports broadcasters. ESPN, Fox Asia, Sky Sports, TV5, WOWOW, Eurosport, Tennis Channel, Star Sports, Abu Dhabi Media Group among others will beam the IPTL into homes across the United States, United Kingdom, South-East Asia, the Middle East, Sub-Saharan Africa, and the Caribbean, giving the league a truly global broadcast footprint. All matches will be produced in HD quality with IPTL graphics and commentary by Jason Goodall and Robbie Koenig.

     

    “We are proud to strengthen our reach, taking it to global audiences through many of the world’s leading broadcasters. The success of Season 1 is a result of the format being accepted by the players translating into high-intensity competition. We will continue to offer an unmatched viewing experience to our global audiences who are now beginning to enjoy tennis in a manner never seen before,” said Mahesh Bhupathi on behalf of the league.

     

    This year’s edition will see five franchises –The Micromax Indian Aces, OUE Singapore Slammers, UAE Royals, Philippine Mavericks and Japan Warriors battle it out for the coveted IPTL trophy.

     

    The five franchises will feature Grand Slam champions, current and former world number one players, and other top tennis talent from across the world. The star-studded line-up boasts seven of the Top 10men’s and women’s players.

  • Leo Burnett CEO Saurabh Verma’s Top 5 ads

    Leo Burnett CEO Saurabh Verma’s Top 5 ads

    There are some television commercials that leave you with a fuzzy feeling that lingers on much after the 30 seconder has gone off air, there are some that make a strong statement so simply that you’re bound to sit up and take notice and then there are some classics, which are forever etched in your mind.

    Indiantelevision.com spoke to Leo Burnett India CEO Saurabh Verma to get his list of Top 5 ads in India from June – October, 2015.

    Read on to know what he picked:

    1) Amazon’s ‘Aur Dikhao’ campaign was created by Orchard Advertising and captured everyone’s heart by their tagline ‘Aur dikhao.’

    “I really appreciate the ad because it gives variety to people. Its niche is very interesting as it gives cultural insights about Indians and their need for speaking more all the time, which has become part of popular culture. Furthermore, the role of the brand in the campaign is very integral.”

    2) Vatika’s ‘Brave & Beautiful’ is an ad created by Linen Lintas and produced by Film Farm Mumbai. It is a strong ad that gives a completely different insight into the idea of a woman’s beauty. The ad dismisses the common perception that the beauty of a woman lies in her lustrous hair.

    “It is a spectacular ad because the client has done something, which is least expected in this kind of ad category. It was very brave of the brand to do something like this. They have taken a position in the market place by their strong way of communication. It is a purposeful work and very humane.”

    3) HDFC Life’s ‘Apne Dum Pe, Sar Utha Ke’ ad is life created by Leo Burnett. The ad film depicts the importance of a man in empowering his family to live a respectful life. This three minute ad leaves a strong message by its core thought about ‘Sar utha ke jiyo.’

    “I like this ad as it has fantastic content, which deals on the whole brand proposition of ‘sar utha ke jiyo.’ The role of the brand is very integral to the communication. It is very uplifting, positive and optimistic piece of work in the insurance category. I don’t think any insurance company has worked like this for their ad.”

    4) Ambuja Cement’s ‘Great Khali’ ad created by Publicis South Asia. The ad came up with simple yet strong idea by roping in former WWE world champion ‘The Great Khali.’

    “This is the most fantastic piece of work in the entire year. I like this ad because it has taken a very simple yet strong concept. It communicates the message through a playful manner. The content is placed perfectly and is shareable. It has great vitality and has strong storytelling with fantastic characters.”

    5) Star Sports’ ‘Mauka Mauka’ (World Cup) ad produced by Bubblewrap Films has competitive content where India challenges Pakistan for a match. Pakistan had never won a WC game against India in last six attempts and again they lose their ‘mauka’ of winning.

    “It’s a series, it’s a campaign… an idea that extends beyond one’s imagination. According to me it was a spectacular campaign because it had strong content as well as the ability to live in the current period and get people to interact with the content depending on what was happening contextually with the matches.

  • Star Sports innovates to build Saina Nehwal international fanbase

    Star Sports innovates to build Saina Nehwal international fanbase

    MUMBAI: Keeping up with its commitment of building and supporting heroes in Indian sports, Star Sports is giving it’s viewers a reason to ‘cheer’ India’s shuttling superstar Saina Nehwal. The leading sports broadcaster is recruiting 20 passionate Indian fans to join the ‘Saina Squad,’ an ensemble of Saina Nehwal supporters who will be flown to Dubai to cheer on the ace shuttler at the BWF World Superseries finals, 9 – 13 December 2015.

     

    Currently ranked second in the world, Nehwal is one of India’s biggest sporting icons. She reflects the aspirations of millions of Indians and has a huge following of fans cutting across demographics. That same support, however, is missing when she plays abroad. But now, with Star Sports forming the #SainaSquad, she can count on an army of fans cheering her on in Dubai.

     

    The ‘Saina Squad’ will play from the stands and support the Badminton prodigy during the tournament. The ubiquitous ensemble will drive, motivate and cheer the ace shuttler as she will take on the world’s best players in the Emirates state.

     

    Star India COO Sanjay Gupta said, “Saina Nehwal, with her exceptional performances in the recent past, is the new sporting icon in the country. From reaching the summit of the sport to medals in Olympics and Superseries, Saina has done the country proud. As a broadcaster, we believe in bringing the fans closer to the game and their heroes. Keeping Saina’s growing fanbase in mind, we decided to form an ensemble of fans that will support her during her next international tour. We are confident ‘Saina Squad’ will not only create a platform for her fans but will also help increase the following of the sport.”

     

    Saina Nehwal said, “The support I have at home in India is phenomenal and while I do have followers internationally, there’s still a certain buzz that’s missing when I’m playing abroad. I’m always striving to give my best on the court for the nation but having my own army of fans cheering for me in Dubai will definitely give me a massive boost. I would like to thank Star Sports for giving me my own army of fans through ‘Saina Squad’.”

     

     

     

    ‘Saina Squad’ will be shortlisted after a series of contests and activities on Social media. The first of those contests – featuring 20 cards celebrating Saina’s career achievements – kicked off on November 9. Fans can tweet using the hashtag #SainaFact to get a card. Those who collect all 20 cards will be eligible to be shortlisted. The activity will be followed by a quiz contest, an online treasure hunt, a puzzle featuring Saina’s top moments for fans to solve and a Saina chant competition. Finally, participants will have to answer why they think they are fit to join the ‘Saina Squad’.

     

    The film has been planned and executed by the in-house team. The creative team had Mustafa Rangwala, Prathamesh Sakte, Ajeet Mistry. The production house who executed the production was O2 films and was directed by Ninad Chava. The marketing team consisted of, Shubhranshu Singh, Jarmaan Randhawa, Snigdha S

     

     

    Activity Timelines:

    November 9-10                                :               Saina Factoids

    November 13-14              :               Video Quiz

    November 16                    :               Timeline Treasure Hunt

    November 17-18              :               Top Saina Moments

    November 20-21              :               Saina Chant & Cheer

    November 23-24              :               Last stage – Why should you be in the Saina Squad?

    November 25                    :               Announcement of the winners

     

     

  • BARC week 42: Star Sports 3, Mastii, Discovery Channel, MTV Nick dominate

    BARC week 42: Star Sports 3, Mastii, Discovery Channel, MTV Nick dominate

    MUMBAI: Star Sports 3 became the number one in the sports genre, while Nick continues to lead the kids genre according to BARC data on All India (U+R).

     

    On the other hand, MTV led the youth genre, while Mastii bagged the first position in the music genre and Discovery Channel became number one in the infotainment genre in week 42.

     
    SPORTS

    In the sports genre, Star Sports 3 led the pack with 224753 (000Sums) followed by Star Sports 1 in the second spot with 213763 (000Sums) and Ten Sports stood in the third spot with 93026 (000Sums). In the fourth slot, Star Sports 2 scored 22473 (000Sums), whereas Sony Six with 19590 (000Sums) was on the fifth berth.  
     

    KIDS

    In the Kids genre, Nick continues to lead with 108422 (000Sums) followed by Pogo TV in second spot with 96734 (000Sums) and Cartoon Network with 84656 (000Sums) in the third place. Hungama with 52018 (000Sums) and Disney Channel with 51671 (000Sums) held the fourth and fifth place respectively.
     

    YOUTH

    MTV led the pack in the youth genre with 15523 (000Sums) followed by Zing at second place with 10547 (000Sums) and Bindass on the third spot with 9563 (000Sums). Zoom secured fourth place with 6759 (000Sums), whereas Channel V was at fifth place with 4306 (000Sums).
     

    MUSIC

    In the music genre, Mastii captured the numero uno position with 114892 (000Sums) followed by B4U with 86558 (000Sums) and 9XM with 81097 (000Sums). Sony Mix grabbed the fourth slot with 44524 (000Sums), whereas 9X Jalwa with 38156 (000Sums) was in the fifth place.
     

    INFOTAINMENT

    Discovery Channel garnered the first place with 5688 (000Sums) followed by National Geographic Channel in the second spot with 4328 (000Sums) and History TV18 with 3582 (000Sums) in the third slot. Animal Planet secured the fourth spot with 3305 (000Sums) and Nat Geo Wild stood on the fifth berth with 1524 (000Sums).

  • Hotstar tops as online source for sports in top 6 metros: TeleWeb

    Hotstar tops as online source for sports in top 6 metros: TeleWeb

    MUMBAI: Star India’s over-the-top (OTT) platform Hotstar has emerged as the biggest online source for consumption of sports in the top six metros of Mumbai, Delhi, Kolkatta, Hyderabad, Bengaluru and Chennai.

    A total of 1361 (000s) people consumed sports on the Hotstar platform in the top 6 metros making it the most reached online sports platform according to the TeleWeb Audience Measurement system for the period of April -June 2015.

    With HotStar airing IPL8 matches, Star Sports internet channels managed to garner a reach equivalent to 19 per cent of the TV reach for IPL on all Sony channels put together.

    In the six metros, Mumbai contributed the highest reach of sports internet channels with a contribution of 33 per cent followed by the next biggest market for sports internet channel, which is Delhi with 22 per cent contribution.

    The second most consumed online sports platform in period of April – June 2015 was Sony Sports Network’s Sony Liv with 234 (000s) in the six metros followed by Zee’s Ditto TV in the third slot with 167 (000s).

    Apart from top consumed sports internet channels, other cricket websites and apps consumed 1159 (000s), whereas IPL websites reached 721 (000s) in the above mentioned six metros.

    Amongst the six metros, Kolkatta also emerged as a major contributor to the reach of Star Sports Network internet channels and other cricket websites & apps.

    According to TeleWeb, the Star Sports Network witnessed the highest incremental reach from the internet, which led it to displace Ten Network for the second position in the period from April – June 2015. Moreover, Star Sports Network got 21 per cent of its total reach from Internet exclusively.

  • Star Sports pockets Rs 150+ crore in sponsorship for India – SA cricket series

    Star Sports pockets Rs 150+ crore in sponsorship for India – SA cricket series

    MUMBAI: Star India president – sports Nitin Kukreja is a happy man. With three co-presenting sponsors and seven associate sponsors on board for the India – South Africa cricket series, Star Sports has so far pocketed more than Rs 150 crore in sponsorships, even as more deals are being negotiated.

    Beginning 2 October, the Mahatma Gandhi – Nelson Mandela series will have three T20s, five ODIs and four Test matches, which will be played over a span of two months. This in turn offers the channel a huge inventory to generate revenue.

    A source close to the development informs Indiantelevision.com that the three co-presenting sponsors for the series namely PayTM, Raymond and Lava have paid approximately Rs 20 crore each. On the other hand, the seven associate sponsors – Maruti Suzuki, Airtel, Idea, Intex Led TV, Hero, Pernod, and OLX have shelled out approximately Rs 13 crore each, taking the total amount that Star India has earned in sponsorship to Rs 151 crore. Moreover, the broadcaster is in final stages of negotiations with a few more brands for the India – South Africa series.

    In terms of ad rates, the 10 second slot during T-20 matches has been priced between Rs 2.5 – 3 lakhs. ODIs and Tests have been priced at Rs 1 lakh and Rs 70 thousand respectively, the source adds.

    This is PayTM’s first series in the four years title sponsor deal, which it earned by outbidding Micromax. PayTM sealed the deal for Rs 203.28 crore, which is to be paid over the four year term. Maxus in association with GroupM ESP properties was instrumental in cracking the deal for PayTM.

    Speaking to Indiantelevision.com, Maxus managing partner Navin Khemka says, “We could not have asked for a better series to kickstart the deal. It’s bang in the middle of the festive season, a period where brands spend maximum. The success or failure of the cricket series will be decided by the quality of cricket played on the field.”

    CAA Kwan COO Indranil Das Blah is of the opinion that the series will spell success for BCCI and broadcaster Star Sports. “India VS South Africa is a marquee contest and hence advertisers and sponsors will show interest in the initial stages but the annual fate will depend on the performance. The festive season is when brands unveil a lot of new launches, so timing-wise, it cannot be better,” he says.

    Another media planner with condition of anonymity adds, “To me, the Rs 20 crore figure seems inflated. I think Rs 13 – 14 crore is what they are getting and that’s a good bet. If the series starts well, the numbers will be delightful for Star. The ad rates are realistic and can go much higher for last moment entrants if the series gets poised.”

  • Star Sports to live telecast Asian Airgun Shooting Championship

    Star Sports to live telecast Asian Airgun Shooting Championship

    MUMBAI: Star Sports has acquired the live telecast rights of the 8th Asian Airgun Championship. 

    The championship will be aired live on Star Sports 4 and Star HD 4 from 27 – 30 September between 4 – 6 pm.

    Sports agency Sporty Solutionz, which has been engaged as exclusive consultants by the National Rifle Association of India (NRAI), will produce the event.

    National Rifle Association of India president Raninder Singh said, “This is the first time that an international shooting event at this level shall be produced and broadcast live. Shooting is a sport with tremendous mass interest and it is also the best medal prospect for India at next year’s Rio Games. I am committed to make shooting a household sporting spectacle. I invite the nation’s sports lovers to Dr Karni Singh Shooting Ranges.”

    “There is no dearth of stars and talent in this sport. The high quality production and live broadcast on the Star platform is certainly going to increase the fan base for shooting,” said Sporty Solutionz CEO Ashish Chadha.

    “This sport has tremendous potential. Our endeavour during the Asian Airgun Championship is a step in the direction of  realising this potential. This will not just draw the corporates towards shooting, but will also boost gen next to take up shooting as a career option,” he added.

  • Star Plus back to its first position in BARC week 35

    Star Plus back to its first position in BARC week 35

    MUMBAI: Star Plus has got back to its numero uno position in the Hindi general entertainment channel (GEC) genre, according to Broadcast Audience Research Council (BARC) India ratings in week 35.

     

    Star plus recorded 355269 (000s Sum) followed by Colors with 354956 (000s Sum), which got back to the second spot after enjoying the leadership position for a week.

     

    Zee TV and Life OK held the third and fourth position with 251608 (000s Sum) and 195705 (000s Sum) respectively.  Sab grabbed the fifth position with 187473 (000s Sum).

     

    Zee TV’s prime time show Kumkum Bhagya topped the list in top five GEC programme  with 6922 (000s Sum) followed by Colors’ Meri Aashiqui Tum Se Hi in second slot with 5742 (000s Sum). Colors’ another prime time show Sasural Simar Ka bagged the third position with 5557(000s Sum) and Star Plus’ Saath Nibhaana Saathiya secured the fourth position with 5552(000s Sum). In the fifth slot was Colors’ Swaragini which secured 5513(000s Sum).

     

    In kids genre, Nick led the chart with 49501(000s Sum) followed by Cartoon Network in the second slot with 39151(000s Sum) and Pogo with 34603(000s Sum) in the third spot.

     

    Sony Six has topped the chart again in the sports genre with 54895(000s Sum) followed by Ten Sports and Star Sports in the second and third space with 34361(000s Sum) and 9822 (000s Sum) respectively in week 35.

     

    In the English news channel genre, Times Now continued to lead the chart with 479(000s Sum). NDTV and India Today Television secured the second and third berth with 247(000s Sum) and 143(000s Sum) respectively.

     

    Big Magic Ganga led the chart with 5127 (000s Sum) in Bhojpuri genre. ETV Bihar Jharkhand and Dangal TV followed in the second and third slot with 2453 (000s Sum) and 1622(000s Sum) respectively.