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Tag: Star Sports

  • Star Sports & PVR Inox launch select screenings of Premiere League

    Star Sports & PVR Inox launch select screenings of Premiere League

    Mumbai: Pvr Inox has partnered with Star Sports to bring live Premier League matches to theaters in major cities across India. For the first time, football fans can watch teams like Manchester United, Manchester City, Liverpool, Arsenal, Chelsea, and Tottenham on the big screen. Screenings will begin in Mumbai, Delhi, Kolkata, Guwahati, Kochi, Pune, and other cities, offering an exciting experience for fans.

    This collaboration introduces Star Sports select screenings, providing a new way to enjoy live sports in a larger-than-life setting. Following the success of the Men’s T20 World Cup 2024 screenings, the Premier League will be the first offering. Fans can immerse themselves in the action, making this a must-attend event for football enthusiasts.

    “Our collaboration with Star Sports aims to give Premier League fans an unmatched viewing experience. Watching these high-octane matches in theatres takes fan engagement to a new level, creating a community atmosphere where supporters can come together,” said Pvr Inox CEO – revenue & operations Gautam Dutta.

    “We at Star Sports are thrilled to bring the excitement of the Premier League to cinema screens across India. Star Sports ‘Select Screenings PL’ allow fans to experience live matches in an immersive environment, surrounded by fellow supporters. It’s not just about watching football; it’s about creating a community where passionate fans can come together to celebrate the game. We look forward to delivering an unforgettable experience that captures the thrill of every goal, every tackle, and every moment of drama,” said Star Sports Network marketing head Vikram Passi.

    The screenings kick off with the much-anticipated Chelsea vs. Arsenal match on 10 November 2024.

  • Hong Kong Cricket Sixes returns after seven years

    Hong Kong Cricket Sixes returns after seven years

    Mumbai: The highly anticipated Hong Kong Cricket Sixes returns from 1 to 3 November, promising thrilling matches at the Tin Kwong Road Cricket Ground with 12 teams competing in six-a-side games.

    Spectators will enjoy a unique experience with exciting performances, great music, and delicious food. The teams are divided into four pools of three, with India, led by Robin Uthappa, in Pool C alongside Pakistan and the UAE. Hosts Hong Kong face South Africa and New Zealand in Pool A, while Pool B includes Australia, England, and Nepal. Sri Lanka, Bangladesh, and Oman compete in Pool D.

    The tournament will kick off with the first match between South Africa and Hong Kong, and the highly anticipated India-Pakistan clash will also occur on the opening day. The top two teams from each pool will advance to the quarter-finals, with the winners moving to the semi-finals. Losing quarter-finalists will compete in the Plate semi-finals, and the bottom team in each pool will participate in the Bowl Competition. A total of 29 matches will take place over three days.

    A Women’s Exhibition Match is scheduled for the final day to celebrate the 75th anniversary of the founding of the People’s Republic of China.

    Tune in to Star Sports and Fancode to catch all the matches of the Hong Kong Sixes 2024, starting at 8:15 am (Hong Kong Time) and 5:45 am (IST).

  • Zee Entertainment appoints Vikram Lad as business head of Hamara Parivar

    Zee Entertainment appoints Vikram Lad as business head of Hamara Parivar

    Mumbai: Zee Entertainment has announced the appointment of Vikram Lad as the new business head of its channel, Hamara Parivar. In this strategic role, Lad will lead various initiatives, including business development efforts aimed at enhancing the channel’s performance.

    Lad’s responsibilities will encompass shaping the content strategy, engaging with audience feedback, and managing the channel’s profit and loss (P&L). Additionally, he will focus on strategic marketing and building partnerships to drive growth.

    Bringing a rich background in the media industry, Vikram Lad co-founded Kintree, a social application designed for family tree building, where he served as COO. In this position, he was instrumental in developing the company’s strategic vision and overseeing operations, including managing investor relations and expanding the app’s reach across the Indian subcontinent, Southeast Asia, and the MENA region.

    Before his tenure at Kintree, Lad held significant positions in various media organizations. He was Chief of Business Development at Chingari, a short video platform, in 2019. Earlier, he served as the Business Head for Zee Entertainment in Thailand from 2017 to 2019. His extensive career also includes roles at prominent brands such as Star Sports, Hotstar, Rediff.com, DNA, RBNL and Bharti Airtel.

  • Disney Star India’s StarLab partners with Aussie firm STWS for innovations

    Disney Star India’s StarLab partners with Aussie firm STWS for innovations

    MUMBAI: StarLab – part of Disney Star India – has partnered with the Aussie sports tech consulting and services firm Sports World Tech Series and will be participating in its STWS event from 22 to 25  October 2024 in Melbourne.  

    The purpose: providing guidance and scouting startups that can play a future role in addressing problem statements around fan engagement, new audience development, immersive sports viewing, and AI-driven production workflow improvements in sports media as a partner with STWS.

    StarLab will be participating in the Sports Tech Academic Day, Sports Tech Startup & Investor Day, and ANZ Sports Technology Awards at Australia Sports Innovation Week (ASIW), which is rated as the southern Hemisphere’s largest and most respected sports technology event.

    For the Academic and Startups & Investor Day, StarLab will help shortlist candidates and potentially enable the shortlists to secure their first contract with Star Sports.

    For the ANZ Sports Technology Awards, the Star Sports leadership will assist in evaluating candidates and selecting the winners.

    “We stay committed to deepening our understanding of our consumer and what elevates their experience during sporting events. By actively engaging with the talent from Sports Tech Academic Day, Sports Tech Startup & Investor Day, and the ANZ Sports Technology Awards, we gain greater awareness of the latest innovations and emerging trends,” said Disney Star head of production excellence & R&D Prashant Khanna.

    HiG Sports founder & CEO Abhishek Padwal (the agency that facilitated this alliance), further added, “This collaboration is a win-win for both parties, as StarLab enhances and adds value to the startup assessments at ASIW, while gaining access to talent, innovations, and intelligence aimed at solving their problem statements.”

    Disney StarLab drives the adoption of enhanced production technology and workflows, delivering next-gen consumer experiences alongside executing special fan engagement initiatives such as AI language translation, MaxView for AI-enabled vertical viewing on mobile devices, sign language for the deaf sports fans, StarVerse – Star Sports Metaverse for sports fans, optical fielders tracking and more, while also building intellectual property that enhances fan delight.

  • Star Sports unveils campaign for PKL 2024 ft Riteish Deshmukh

    Star Sports unveils campaign for PKL 2024 ft Riteish Deshmukh

    Mumbai: Star Sports, the official broadcaster of the Pro Kabaddi League (PKL), has unveiled its first campaign film for the upcoming PKL Season 11, featuring Riteish Deshmukh. With the tournament set to start on 18 October 2024, this action-packed campaign film takes viewers deep into the heart of an untamed jungle. The intensity of Kabaddi is brought to life through epic visuals, raw power, and relentless grit. The film, which will be released in multiple languages, including Hindi, Marathi, Telugu, Kannada, and Tamil, sets the stage for what promises to be the most thrilling PKL season yet.

    In the promo, Riteish steps into the shoes of a lone warrior, showcasing stealth and agility of a tiger as he navigates dangerous predators – a vivid metaphor for the sharp instincts, speed, and mental toughness that define kabaddi champions. The film brilliantly captures the pulse-pounding essence of kabaddi, drawing viewers into a world where each move is a battle, and every decision could be the difference between victory and defeat.

    The gripping visuals, combined with the evocative song that underscores the narrative, highlights the raw power and strategy at the core of the sport, elevating anticipation for Season 11 to new heights.

    Riteish Deshmukh said: “Kabaddi is a sport that is woven into the fabric of our culture, and being a part of this campaign is an absolute honour. The intensity and pride we captured in the film reflect the warrior spirit of kabaddi players – fierce, fearless, and ready to face any challenge. PKL has become a national sensation, and I’m sure this season will take that excitement to another level.”

    As part of integrating fans into the sport, Mashal Sports and Star Sports launched the “Define Your Team’s Superpower” campaign, inviting fans to vote for their team’s superpowers, which shaped the PKL 11 campaign across TV and digital platforms. The polls for Puneri Paltan and U Mumbai received 105k votes and achieved 1.12 million views, 1.45 million reach, and 119k interactions. The top fan-chosen traits—surprise & stealth—are highlighted in the Riteish Deshmukh promo film, reflecting Maharashtra’s spirit. The remaining team polls continue to be amplified as the season approaches.

    This time around, PKL will be returning to a three-city format. The 2024 edition will commence at the GMC Balayogi Sports Complex in Hyderabad from 18 October to 9 November. It will then move to the Noida Indoor Stadium for the second leg, starting on November 10 and ending on 1 December. The third leg will begin at the Badminton Hall in Balewadi Sports Complex in Pune from 3 December to 24 December. With star players such as Pawan Sehrawat, Pardeep Narwal, and Fazel Atrachali set to dominate the mat, PKL 11 ensures that Kabaddi will capture the attention of both die-hard fans and new viewers alike.

    The season opener will see a thrilling face-off between Telugu Titans and Bengaluru Bulls, setting the stage for a high-octane season. The second match of the night promises more fireworks, as U Mumba locks horns with the dynamic Dabang Delhi K.C. Fans across India can prepare for a season filled with drama, intensity, and non-stop action, live on the Star Sports Network and Disney+ Hotstar!

    Watch the Pro Kabaddi League Season 11, live and exclusive on the Star Sports Network and Disney+ Hotstar, from 18 October 2024 onwards.

  • Disney Star India in shortlist for SportsPro OTT awards

    Disney Star India in shortlist for SportsPro OTT awards

    MUMBAI: There’s good news for Disney Star India. Its tech innovations have got a pat on the back from the leading streaming awards for –  the SportsPro OTT awards.

    The company’s streaming service has been shortlisted in the categories of innovation and platform of the year and for its marketing strategy while Star Sports has found a mention among the toppers in the use of artificial intelligence.

    Disney+Hotstar worked with the ICC to introduce Max View during the World Cup – which allows users to switch to a vertical view, maximizing the screen space for a more immersive experience. This innovation has been shortlisted in the innovation of the year category.

    The streamer recorded peak viewership numbers of 5.9 crore viewers during the World Cup final between India and Australia, which required deft engineering excellence. The SportsPro OTT Awards have recognised this effort by shortlisting Disney+Hotstar  in the platform of the year category (from a network) for managing this humungous traffic using cutting edge technologies.

    Its marketing campaign for the World Cup 2023 which resulted in it never seen before cumulative viewers  through its messaging “One Platform, One Nation: Online India Comes Together for Cricket World Cup 2023” has been placed in the shortlist of the marketing category.

    Finally, Star Sports  use of artificial intelligence to translate international cricketers commentary into Indian regional languages has got a mention in the best use of AI category.

    The awards, which were created by leading UK-based  publication SportsProMedia, have a jury consisting of executives from some of the top sports firms including Formula 1, IMG Sports, SailGP, Dazn, among many others.

  • Mobil becomes performance sponsor for Indian Racing Festival 2024 edition

    Mobil becomes performance sponsor for Indian Racing Festival 2024 edition

    Mumbai: The Indian Racing Festival (IRF) has onboarded  Mobil, a name in the world of motor oils, as the performance sponsor for the 2024 season. This collaboration will see high-performance engine oils of Mobil elevating the fast-growing motorsport sector by powering the high-speed cars of the IRF with their advanced lubricants, delivering unmatched performance and reliability as the six teams in the Indian Racing League (IRL) and eight teams in the Formula four Indian Championship (F4IC) will be competing against each other.

    Powered by Mobil 1 5w – 40, a full synthetic engine oil helps deliver excellent all-around performance to Formula 4 cars. Its triple action power has a track record of providing exceptional cleaning power and wear protection both on and off the track

    “Mobil’s exceptional expertise and unwavering dedication to innovation seamlessly align with IRF’s mission to deliver extraordinary racing experiences. By integrating Mobil’s superior lubricants and motor oils, we will ensure that our cars perform at their peak, delivering an exhilarating spectacle for our fans while upholding the highest safety standards throughout the Indian Racing Festival season,” said IRF chairman and managing director of Racing Promotions Private Limited (RPPL), promoters Akhilesh Reddy.

    Mobil, a flagship brand under ExxonMobil, has a rich history that celebrates its golden 50-year completion in 2024. Over the last 5 decades, Mobil 1 remains the world’s leading synthetic motor oil brand. It has pushed forward the boundaries of automotive lubricant technology, evolving and improving to keep engines running like new, mile after mile, since 1974.

    “We are excited to partner with the Indian Racing Festival, a platform that aligns perfectly with our dedication to innovation and performance. With ExxonMobil’s cutting-edge technology and IRF’s unwavering commitment to the Indian motorsports ecosystem, we are confident that this collaboration will elevate performance on the tracks this season and provide drivers and fans with an outstanding experience. We look forward to fueling the excitement and contributing to the success of this premier event,” said  ExxonMobil Lubricants PVT LTD CEO Vipin Rana.  

    Promoted by RPPL, the Indian Racing Festival aims to captivate India’s growing motorsports fanbase with two premier championships: the franchise-based Indian Racing League (IRL) and the Formula 4 Indian Championship (F4IC). Featuring top drivers including men and women from India and around the world, IRL 2024 begins on August 24, followed by India’s first-ever night street circuit race at the Chennai Formula Racing Circuit a week later.

    Tickets for Rounds 1 and 2, the latter being the highly-anticipated night street race, are now available on Paytm Insider and it will also be broadcast on Star Sports.

  • Pro Kabaddi League on Star Sports ignites festive cheer for advertisers

    Pro Kabaddi League on Star Sports ignites festive cheer for advertisers

    Mumbai: With the festive season fast approaching, advertisers are busy finalizing media plans to acquire and retain customers. The upcoming eleventh season of the Pro Kabaddi League, launching mid-October, offers a prime platform for brands to strategically unveil new products, amplify festive promotions, enter new markets, and elevate their premium positioning. The last edition of Pro Kabaddi League reached a whopping 351 million viewers, achieving a 20 per cent growth from the preceding edition. A large part of this reach was driven by premium audiences with 65 per cent coming from NCCS AB households. What makes Pro Kabaddi League unique is the high-octane format and the collective viewing experience of the sport, commanding a watch-time of over 50 per cent – higher than most other sports on live broadcast.  

    Reasons that make Pro Kabaddi League Season 11 on Star Sports the biggest festive media plan for advertisers:

    1.    Reach the Young and Affluent at Scale: Through its 10 editions, Pro Kabaddi League has managed to capture the attention of the youth, reigniting passion for India’s homegrown sport. In the previous edition, 70 per cent of the league’s reach on TV came from viewers below 40 years of age. 65 per cent of TV viewership of Season 11 was from NCCS AB households while the league’s viewership in megacities witnessed a massive 57 per cent growth.

    2. Leader Across Genres during Festive: Year on year, Pro Kabaddi League has achieved leadership on television across genres, showcasing supremacy over leading impact shows. In HSM, PKL delivered a reach of 195 million, 1.75-2X of top programs including reality shows, quiz shows and talents. Similarly in South markets (TN, AP, Karnataka), PKL reached 155 million viewers, a massive 2-3X of other genres. During the festive season, active categories like FMCG, automobile and e-commerce can leverage this scale to garner incremental audiences for their brands.

    PKL

    3. Unlock Superior ROI: PKL on TV continues to deliver high return on investment for advertisers across categories with massive uplifts along the brand funnel during their association.

    i    A leading FMCG brand that associated with Pro Kabaddi League last season witnessed a 43 per cent increase in sales on a leading e-commerce platform during the season, followed by a 149 per cent increase in e-commerce enquiries and a 42 per cent increase in Google searches for the product advertised.

    ii    An adhesive brand that was a sponsor with the league last season witnessed a 14X return on investment through their association, with the TV association delivering a 36 per cent growth in search queries and a 56 per cent increase in website traffic. Key brand metrics witnessed massive uplifts with the brand’s consideration growing 192 per cent while purchase intent grew by a staggering 206 per cent.

    4. Truly Integrated Sponsorships: Pro Kabaddi League offers a differential opportunity for sponsors like no other sporting league in India, combining the might of on-air, on-ground, access to players across teams, and digital and social media to provide a high-impact integrated platform for brands. Sponsorships with Pro Kabaddi League continue to provide the highest return on investment for brands, with associate sponsorships delivering a media value of 14X the investment, as per a study by Intelensa.

    5. Immersive Brand Opportunities on Live Broadcast: The live broadcast of Pro Kabaddi League offers deep integration opportunities for advertisers. From ownership of high-impact moments during matches to Picture-In-Picture Ads that allow brands to seamlessly integrate their TVCs without going into commercial breaks and contextual augmented reality graphics as live game intervention – Star Sports delivers an immersive brand experience for viewers.

    Pro Kabaddi League is a celebration of India’s very own sport and the timing of the league merging with the festive season makes the 11th edition a powerful media solution for brands across categories looking to drive premiumization and achieve scale.

  • NODWIN Gaming ropes in Android as title partner for BGMS Season 3

    NODWIN Gaming ropes in Android as title partner for BGMS Season 3

    Mumbai: NODWIN Gaming, a gaming and esports company has announced Android as the title partner for India’s premier esports event Battlegrounds Mobile India Series (BGMS) Season 3. Additionally, the tournament will be powered by men’s skincare brand, Garnier Men, marking the first time that Android and Garnier Men have partnered with an Indian esports tournament.

    The high-voltage action of Android BGMS Season 3 is being broadcast on Star Sports for the third consecutive year as the nation’s best BGMI squads battle it out for glory. The entire tournament will be played on high performance Android devices.

    Moreover, Crunchyroll, a destination for anime and manga, has also joined forces with Android BGMS Season 3 as the anime partner while energy drink brand Red Bull has been onboarded as the official energy drink partner of Android BGMS Season 3. By leveraging the prominence of the tournament, partners will aim to engage with its widespread audience, while also elevating the overall experience for players and fans alike.

    Garnier, L’Oréal India – general manager, marketing Anshuman Wanchu said, “We are delighted to partner with the BGMI Masters Series 2024. It is an incredible opportunity for us as this collaboration allows us to connect with the dynamic and passionate gaming and youth community in a meaningful manner. As a brand committed to innovation and excellence, we look forward to some incredible showcases in season 3 of BGMS. With this partnership, we aim to empower gamers to elevate not only their game, but also their skin care routine, and inspire them to achieve their best, both in the arena as well as in their daily lives.”

    The tournament has also continued its association with TVS Raider, the sporty commuter motorcycle from TVS Motor Company as the official mobility partner and Philips OneBlade, the male grooming product of Philips India as the competition’s official styling partner.

    Commenting on the partnership, SVP (marketing) – commuters, media and corporate brand Aniruddha Haldar commented, “We at TVS Motor company had Collaborated previously with Nodwin Gaming to help us develop a close connect with the Gaming audience – we are pleased to share that this collaboration has helped us to gain brand love, better connect to the gaming audience during and post the previous season. We are back again to announce yet another collaboration with Nodwin Gaming for the BGMI Master Series 3, this is in view to further strengthen our connect and engagement with the gaming audience.”

    “We are thrilled to announce our partnership with Android, Garnier Men and Redbull for the highly anticipated third season of BGMS. Having such notable partners whose vision for the growth and development of competitive gaming in India mirrors our own, is a tremendous asset. Their involvement not just highlights the emergence of esports as a mainstream sport but also the massive potential of youth engagement in this field. Together, we are confident in our ability to provide the necessary resources and visibility required to nurture and promote esports talent nationwide,” stated NODWIN Gaming co-founder and MD Akshat Rathee.

    The opening weekend of Android BGMS Season 3 was a resounding success, recording peak concurrent viewership exceeding 140,000 on digital platforms. The tournament commenced with a three-day Opener Week, where all 24 teams—20 invited and four qualified— were in action at the Android Arena in Chhatarpur, New Delhi.

    The top 18 teams led by table toppers team 8Bit, and consistent performers OneBlade, IQOO Soul and Team X Spark  progressed to the League Week. They were joined by team Z and Godlike Esports who were selected through audience voting from the bottom six. Meanwhile, Team Limra, Gujarat Tigers, Viking Esports and FS Esports were eliminated from the competition.

    During the league week from 22 July to 4 August, the 20 teams will compete in the survival week and domination keague stages. The top four teams will secure direct qualification for the finals, while the remaining 16 teams will participate in the playoffs scheduled for 6 and 7 August. In the grand finale from 9 to 11 August, the top 12 teams from the playoffs, along with the four best teams from the league week, will compete to fight for the BGMS Season 3 title.

    Adding a touch of innovation, this season also includes three exciting formats –

    1.   Powerplay (active throughout the tournament) – Squads will earn double points for each finish they achieve in the first circle of every match.

    2.   Bounty (active during the league weeks – survival week and domination week) – The top four squads from the overall standings of league week one, followed by the top four in each subsequent match will carry a bounty. Teams can earn bonus points only by eliminating an entire squad with bounty on them, with 10 points per squad.

    3.   Impact player (active during the weekend matches of the league stage:  27-28 July and 3-4 August) – The in-game leader (IGL) of each squad will conduct a random draw to designate an Impact Player who will earn double points for each finish they achieve. Teams will earn four points for every finish by the Impact Player during Powerplay.

    “Going beyond traditional tournament formats, our new concepts are designed not only to heighten the intensity of the tournament for players and viewers but also to set a new standard for esports in India. These innovations aim to push the boundaries of competitive gameplay, and I am incredibly excited to see this new format unfold. Similar to traditional sports tournaments, Android BGMS Season 3 will produce memorable, nail-biting moments and games decided by the smallest of margins. We will witness players rise to the occasion, carrying their teams to victory,” added Akshat Rathee.

    The teams who will be  advancing to the League Week of Android BGMS Season 3 are as follows: Team 8Bit, OneBlade, IQOO Soul, Team X Spark, REVENANT, Entity, Gods Reign, Team Forever, Reckoning Esports, Carnival Gaming, Raven Esports, WSB GAMING, VASISTA ESPORTS, TEAM ORANGUTAN, Global Esports, MOGO eSports, Team Tamilas, Carpediem, Team Z and Godlike Esports.

    Fans can catch all the action of Android BGMS Season 3 on Star Sports 2 (HD & SD) in English and Star Sports First in Hindi from Monday to Saturday from 7:00 pm. On league week Sundays, playoffs and finals, the broadcast will be from 6:30 pm. Fans will also have the option to switch to Tamil & Hindi commentary on SS2 using the blue button.

    The tournament will also be streaming on the YouTube channels of Star Sports and NODWIN Gaming.

  • Planetcast Media Services sets new standards in live sports broadcasting

    Planetcast Media Services sets new standards in live sports broadcasting

    Mumbai: Planetcast Media Services is proud to announce its faultless delivery of the Indian Premier League (IPL) 2024 season, with zero downtime or glitches across 74 matches held in 13 stadiums. This exceptional performance continues Planetcast’s legacy of providing top-tier media services for major cricketing events, including the recent T20 World Cup (2 to 29 June), which ended with India defeating South Africa.

    Having established itself as a leader in seamless, high-quality broadcasting and streaming solutions, Planetcast has been a trusted technology partner for the IPL for the last 17 years and, in 2024, ensured that cricket fans enjoyed coverage of the T20 World Cup via Star Sports, Hotstar and Times Internet Group’s Cricbuzz. Planetcast’s advanced media services enabled the delivery of advertising of around $450 million for the IPL rightsholders (almost equally split between broadcast and digital platforms, and on par with the $465 million in 2023).

    For the 2024 IPL season, Planetcast provided the following services:

    1   Star Sports: Delivering domestic TV broadcast to 17 channels in 11 languages with services such as encoding, live transmission, playout, packaging, and delivery solutions.

    2   Viacom18: Supporting over-the-top (OTT) streaming on JioCinema.

    3   Times Internet: Facilitating international OTT streaming and playout for Cricbuzz.

    “Our long-standing partnership with IPL rightsholders underscores our capability to handle live events of significant scale that generate advertising revenues of $450 plus million,” said Planetcast Media Services’ CEO Sanjay Duda. “With the financial stakes so high, it’s critical that we remain dedicated to performing flawlessly and that we enhance match coverage across all the platforms we handle. We are also incredibly excited to have provided media services for the T20 World Cup, which concluded last weekend with India hoisting the trophy after the exciting win against South Africa.”

    The IPL’s exponential growth is evident in the record-breaking viewership figures year after year. Star Sports, Disney Star’s broadcasting channel for IPL 2024, drew a record-breaking audience of 546 million over the first 67 matches, according to figures from India’s Broadcast Audience Research Council. JioCinema’s streaming figures show a 38 per cent increase in viewers streaming IPL in 2024 over 2023, with 620 million viewers watching matches on the Viacom 18 service. IPL’s opening 2024 match alone attracted 111 million fans on JioCinema, marking a staggering 51 per cent increase from the year before.

    Building on its IPL success, Planetcast is also providing comprehensive services for the T20 World Cup, including:

    1   Star Sports: Managing the world feed via satellite, covering 17 channels in three languages, and providing encoding, live transmission, playout, packaging, and delivery solutions.

    2   Hotstar: Delivering disaster recovery services, channel content replacement, and vertical feed delivery.

    3   Times Internet Group (Cricbuzz): Implementing AI-based editing for instant highlight creation, near-real-time ad insertion, and graphic insertion and playout for the US market.