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Tag: Star Sports

  • India-Eng test catalyses Star Sports’ top viewership

    India-Eng test catalyses Star Sports’ top viewership

    MUMBAI: Star Sports Network continued its domination over Broadcast Audience Research Council (India) ratings in the penultimate week of the year. The 51-week data for the sports genre placed Star Sports 3 on the top spot in the channels’ ratings, to be followed by Star Sports 1. It is clear that these numbers have been obtained by the recently-concluded India-England test series, which saw the home team winning 4-0 after Karun Nair and R Jadeja’s exploits in the final test.

    Star Sports 3 was beaming the India-England fifth test live in Hindi, and got a total of 190571 impressions. Collated on an all India basis with 4+ audiences, the ratings proved that Test cricket, when exciting, will ensure good viewership. The second spot was owned by Star Sports 1 with 152792 impressions, a channel which broadcast the match with English commentary. In the third and fifth place were Ten network’s Ten 1 and Ten 2 with 9477 and 14031 impressions, respectively. The fourth spot was held by Star Sports 2, which got a total of 45625 impressions.

    The period in consideration is 17 December to 23 December and the last test was played from 16 December at Chennai. It was a mammoth innings from Karnataka batsman Karun Nair, who scored a record-breaking 303. The third day of the test saw Karun scoring the bulk of his runs, with Lokesh Rahul also getting out on a heart-breaking 199. The batting testimony got the highest viewership in terms of programs as the third day got 3013 impressions on Star Sports 3.

    The fourth day of the fifth test stood second, with 2978 impressions. Karun Nair had completed his triple century on this day, breaking several records on the way. The third spot went to the final day of the test with 2478 impressions, which saw Ravinder Jadeja picking up seven wickets to derail England batting and win the test. Both the second and third highest viewership were garnered on Star Sports 3.

    In the fourth spot is WWE Roadblock, featured on Ten 1. The program got 2390 impressions. The fifth and the final spot was sealed by the India-England series, garnering a healthy 2220 impressions on Star Sports 1. Star Sports network have benefited a lot from this highly exciting test series, getting good numbers in the last two tests which India won handsomely.

  • India-Eng test catalyses Star Sports’ top viewership

    India-Eng test catalyses Star Sports’ top viewership

    MUMBAI: Star Sports Network continued its domination over Broadcast Audience Research Council (India) ratings in the penultimate week of the year. The 51-week data for the sports genre placed Star Sports 3 on the top spot in the channels’ ratings, to be followed by Star Sports 1. It is clear that these numbers have been obtained by the recently-concluded India-England test series, which saw the home team winning 4-0 after Karun Nair and R Jadeja’s exploits in the final test.

    Star Sports 3 was beaming the India-England fifth test live in Hindi, and got a total of 190571 impressions. Collated on an all India basis with 4+ audiences, the ratings proved that Test cricket, when exciting, will ensure good viewership. The second spot was owned by Star Sports 1 with 152792 impressions, a channel which broadcast the match with English commentary. In the third and fifth place were Ten network’s Ten 1 and Ten 2 with 9477 and 14031 impressions, respectively. The fourth spot was held by Star Sports 2, which got a total of 45625 impressions.

    The period in consideration is 17 December to 23 December and the last test was played from 16 December at Chennai. It was a mammoth innings from Karnataka batsman Karun Nair, who scored a record-breaking 303. The third day of the test saw Karun scoring the bulk of his runs, with Lokesh Rahul also getting out on a heart-breaking 199. The batting testimony got the highest viewership in terms of programs as the third day got 3013 impressions on Star Sports 3.

    The fourth day of the fifth test stood second, with 2978 impressions. Karun Nair had completed his triple century on this day, breaking several records on the way. The third spot went to the final day of the test with 2478 impressions, which saw Ravinder Jadeja picking up seven wickets to derail England batting and win the test. Both the second and third highest viewership were garnered on Star Sports 3.

    In the fourth spot is WWE Roadblock, featured on Ten 1. The program got 2390 impressions. The fifth and the final spot was sealed by the India-England series, garnering a healthy 2220 impressions on Star Sports 1. Star Sports network have benefited a lot from this highly exciting test series, getting good numbers in the last two tests which India won handsomely.

  • ‘Entrepreneur at heart’ Tekwani joins Monk Media

    ‘Entrepreneur at heart’ Tekwani joins Monk Media

    MUMBAI: Monk Media Network has appointed Prashant Tekwani as the senior vice-president to strengthen its leadership team on completing its first year of operations.

    Tekwani, who was the associate vice-president at iContract, headed major accounts such as YouTube, Google and HSBC. He will be spearheading brand strategy unit and business management at Monk Media. He has rich experience across categories and has worked with clients such as UTI Mutual Funds, Hot Star, Shoppers Stop, Truly Madly and Star Sports.

    Tekwani said that he had always been an entrepreneur at heart and the challenge of building one of the most exciting agencies was too enticing.”

    Monk founder & CEO Ashish Patkar said that Tekwani was a rare suit that was as bothered about the idea as he was about the billing. They were sure his cross-category brand experience and incisive insights would be a major value-add for its clients, he added.

  • ‘Entrepreneur at heart’ Tekwani joins Monk Media

    ‘Entrepreneur at heart’ Tekwani joins Monk Media

    MUMBAI: Monk Media Network has appointed Prashant Tekwani as the senior vice-president to strengthen its leadership team on completing its first year of operations.

    Tekwani, who was the associate vice-president at iContract, headed major accounts such as YouTube, Google and HSBC. He will be spearheading brand strategy unit and business management at Monk Media. He has rich experience across categories and has worked with clients such as UTI Mutual Funds, Hot Star, Shoppers Stop, Truly Madly and Star Sports.

    Tekwani said that he had always been an entrepreneur at heart and the challenge of building one of the most exciting agencies was too enticing.”

    Monk founder & CEO Ashish Patkar said that Tekwani was a rare suit that was as bothered about the idea as he was about the billing. They were sure his cross-category brand experience and incisive insights would be a major value-add for its clients, he added.

  • Ratings make India-England ‘Biggest Test Series of the Year’

    Ratings make India-England ‘Biggest Test Series of the Year’

    MUMBAI: In a season, which will see India play 13 Tests in 2016-17, the longer format of cricket has seen a revival in terms of following and viewership. Owing to intense finishes, audience numbers in the last three games at Mohali, Mumbai and Chennai in the India versus England series was good. Following India’s good performance, broadcast rights holder Star India and its digital sibling Hotstar too gained.

    While India defeated the England cricket team comprehensively 4-0 in the five-match Test series, it was clear that Captain Virat Kohli and his team’s exploits were getting back the mojo associated with Test cricket. Team India’s cricketing exploits reflected on the numbers too: a total of 572 million impressions in the first four Tests in the urban market and a total of 956 million impressions in the all-India market.

    The fourth Test saw Kohli hitting 235, his third triple century this year. According to Broadcast Audience Research Council (BARC) India ratings, the highest viewership, 246 million impressions, was garnered in the fourth Test, in which India defeated the visitors by an innings and 36 runs. This was also the highest rating for any Test featuring India in the last three years. Calculated on 4+ all-India pro-rata base, the data proves that it was indeed the ‘Biggest Test series of the Year’.

    With Dean Jones clearly suggesting that Asia, in general, and India, in particular, need to like the longer format of the game for its survival, the ratings prove that audiences are on the right track. With the next test series at home lined up against Australia, there’s surely no dearth of excitement for the fans of the longer version of the game. The four match Test series starts on 23 February 2017.

    Meanwhile, coming back to India vs. England series, the first Test got 244 million impressions in the all-India market and clocked 144 million impressions from the urban market. The second Test grew in numbers with 248 and 147 million impressions, respectively, in the all-India and urban market. The third Test saw a little lull, garnering 218 and 131 million impressions, respectively.

  • Ratings make India-England ‘Biggest Test Series of the Year’

    Ratings make India-England ‘Biggest Test Series of the Year’

    MUMBAI: In a season, which will see India play 13 Tests in 2016-17, the longer format of cricket has seen a revival in terms of following and viewership. Owing to intense finishes, audience numbers in the last three games at Mohali, Mumbai and Chennai in the India versus England series was good. Following India’s good performance, broadcast rights holder Star India and its digital sibling Hotstar too gained.

    While India defeated the England cricket team comprehensively 4-0 in the five-match Test series, it was clear that Captain Virat Kohli and his team’s exploits were getting back the mojo associated with Test cricket. Team India’s cricketing exploits reflected on the numbers too: a total of 572 million impressions in the first four Tests in the urban market and a total of 956 million impressions in the all-India market.

    The fourth Test saw Kohli hitting 235, his third triple century this year. According to Broadcast Audience Research Council (BARC) India ratings, the highest viewership, 246 million impressions, was garnered in the fourth Test, in which India defeated the visitors by an innings and 36 runs. This was also the highest rating for any Test featuring India in the last three years. Calculated on 4+ all-India pro-rata base, the data proves that it was indeed the ‘Biggest Test series of the Year’.

    With Dean Jones clearly suggesting that Asia, in general, and India, in particular, need to like the longer format of the game for its survival, the ratings prove that audiences are on the right track. With the next test series at home lined up against Australia, there’s surely no dearth of excitement for the fans of the longer version of the game. The four match Test series starts on 23 February 2017.

    Meanwhile, coming back to India vs. England series, the first Test got 244 million impressions in the all-India market and clocked 144 million impressions from the urban market. The second Test grew in numbers with 248 and 147 million impressions, respectively, in the all-India and urban market. The third Test saw a little lull, garnering 218 and 131 million impressions, respectively.

  • Spectator-friendly PBL III offers game’s highest prize across globe; to air on Star Sports 1, 3 & HD

    Spectator-friendly PBL III offers game’s highest prize across globe; to air on Star Sports 1, 3 & HD

    MUMBAI: The Premier Badminton League Season III is back. The league has got eight Olympians fighting for the title and the format has been made crisper and more exciting to suit the viewers.

    The PBL is set to start on 1 January, 2017, with new challenges, excitement and players. The third edition will go on for 15 days, and will have one of the world’s biggest badminton players vying for the throne.

    Star Sports 1, 3 and HD1, HD3 will be broadcasting the matches which will take the audience to another journey which has seen the game gain momentum in the country.

    The winning team will pocket Rs. 3 crore, the runners-up receiving equivalent to half that bounty — the highest in the world. The teams which finish third and fourth will bag Rs. 75 lakh each. The league will be taking place across India, in state-of-the-art stadia including Hyderabad, Bengaluru, Mumbai, Chennai, New Delhi and Lucknow.

    With PV Sindhu winning a silver in the Olympics and the match getting one of the highest views in recent times, the Premier Badminton League organisers are hopeful something similar happens during their games. The Olympic Gold winner has been lapped up by the Hyderabad Hunters for a whopping Rs 61.5 lakh, making her the most expensive player in the league. Danish shuttler Jan O Jorgensen is the costliest male player, going under the hammer for Delhi Acers for Rs 59 lakh.

    Among the Indian contingent, Hyderabad’s blue-eyed girl Sindhu is the most expensive female player at Rs 39 lakh, representing Chennai Smashers. The male category is led by Kidambi Srikanth, who’s playing for Awadh Warriors for Rs 51 lakh. Saina Nehwal sustained several injuries in 2016, but will still be one of the costliest Indian players, having been bought over to play for Rs 33 lakh.

    Indian badminton national coach Pullela Gopichand said that the spectacular performance of Indian players at the Olympics has added a staggering number of new viewers to the game, and the league would be more exciting and interesting than ever before. Gopichand, the chief advisor of the PBL, also said that the league was trying to bring in certain innovations in the format of the league to make it even more spectator-friendly, like 11-pointer games.

  • Spectator-friendly PBL III offers game’s highest prize across globe; to air on Star Sports 1, 3 & HD

    Spectator-friendly PBL III offers game’s highest prize across globe; to air on Star Sports 1, 3 & HD

    MUMBAI: The Premier Badminton League Season III is back. The league has got eight Olympians fighting for the title and the format has been made crisper and more exciting to suit the viewers.

    The PBL is set to start on 1 January, 2017, with new challenges, excitement and players. The third edition will go on for 15 days, and will have one of the world’s biggest badminton players vying for the throne.

    Star Sports 1, 3 and HD1, HD3 will be broadcasting the matches which will take the audience to another journey which has seen the game gain momentum in the country.

    The winning team will pocket Rs. 3 crore, the runners-up receiving equivalent to half that bounty — the highest in the world. The teams which finish third and fourth will bag Rs. 75 lakh each. The league will be taking place across India, in state-of-the-art stadia including Hyderabad, Bengaluru, Mumbai, Chennai, New Delhi and Lucknow.

    With PV Sindhu winning a silver in the Olympics and the match getting one of the highest views in recent times, the Premier Badminton League organisers are hopeful something similar happens during their games. The Olympic Gold winner has been lapped up by the Hyderabad Hunters for a whopping Rs 61.5 lakh, making her the most expensive player in the league. Danish shuttler Jan O Jorgensen is the costliest male player, going under the hammer for Delhi Acers for Rs 59 lakh.

    Among the Indian contingent, Hyderabad’s blue-eyed girl Sindhu is the most expensive female player at Rs 39 lakh, representing Chennai Smashers. The male category is led by Kidambi Srikanth, who’s playing for Awadh Warriors for Rs 51 lakh. Saina Nehwal sustained several injuries in 2016, but will still be one of the costliest Indian players, having been bought over to play for Rs 33 lakh.

    Indian badminton national coach Pullela Gopichand said that the spectacular performance of Indian players at the Olympics has added a staggering number of new viewers to the game, and the league would be more exciting and interesting than ever before. Gopichand, the chief advisor of the PBL, also said that the league was trying to bring in certain innovations in the format of the league to make it even more spectator-friendly, like 11-pointer games.

  • “Cricket beats all other impact properties on TV during Diwali week (Week 40-44)”

    “Cricket beats all other impact properties on TV during Diwali week (Week 40-44)”

    MUMBAI: Star Sports builds cricket further and strengthens its popularity at a pan-India level making the India-NZ ODI series as the highest rated bilateral ODI series in the last three years.

    This ODI series delivered 7,397 (‘000)* average impressions on Star Sports network making India-South Africa 2015 ODI series the second highest with 6, 153 (‘000)* average impressions.To complement its scale, the broadcast was bolstered by new look graphics and the best of experts on the commentary panel, cutting across demographic boundaries and capturing the imagination of a diverse fanbase.

    India’s ‘Home Season of cricket’ which kick started with the high impact campaign ‘Har Session Mein Action’ truly delivered what it promised – India’s coronation as the Number #1 Test team, Virat Kohli’s dynamic captaincy and the high quality of Test & ODI cricket being played. This has helped cricket retain its existing audience, bring in new viewers and attract advertisers from different categories. Star Sports networks’ highly engaging cricket coverage of the recently concluded New Zealand Tour of India once again proves that when it comes to Sports, India’s leading broadcaster continues to set new global benchmarks in viewer experience, viewership numbers and an ideal platform for advertisers to reach out to their audience across India.

    Star Sports CEO Nitin Kukreja said, “Cricket outshines all formats of programming consumed by television audiences and Star Sports has consistently taken the sport to newer heights. The India-NZ ODI series setting a new record benchmark as the highest rated bilateral ODI series in the last 3 years further affirms that nothing is adored like quality cricketin this country. With a packed Home season of cricket coming up with world class opponents like England and Australia visiting India, Star Sports network is committed to delight cricket fans across India with the most comprehensive coverage of this sport.”

    No sooner has the New Zealand series concluded that a riveting contest is underway versus England and thereafter with Australia as well. Virat & Co. has an excellent opportunity to prove that India is deservedly #1 in the test ranking and to create legacies in the ODI format of the game. Can Root and Smith play some spell-binding knocks in Indian conditions to take the gloss off Kohli& Co. at home? Catch all the Action LIVE on Star Sports Network. (Source: BARC, 4+ Urban*. *Latest ranking from International Cricket Council*)

  • “Cricket beats all other impact properties on TV during Diwali week (Week 40-44)”

    “Cricket beats all other impact properties on TV during Diwali week (Week 40-44)”

    MUMBAI: Star Sports builds cricket further and strengthens its popularity at a pan-India level making the India-NZ ODI series as the highest rated bilateral ODI series in the last three years.

    This ODI series delivered 7,397 (‘000)* average impressions on Star Sports network making India-South Africa 2015 ODI series the second highest with 6, 153 (‘000)* average impressions.To complement its scale, the broadcast was bolstered by new look graphics and the best of experts on the commentary panel, cutting across demographic boundaries and capturing the imagination of a diverse fanbase.

    India’s ‘Home Season of cricket’ which kick started with the high impact campaign ‘Har Session Mein Action’ truly delivered what it promised – India’s coronation as the Number #1 Test team, Virat Kohli’s dynamic captaincy and the high quality of Test & ODI cricket being played. This has helped cricket retain its existing audience, bring in new viewers and attract advertisers from different categories. Star Sports networks’ highly engaging cricket coverage of the recently concluded New Zealand Tour of India once again proves that when it comes to Sports, India’s leading broadcaster continues to set new global benchmarks in viewer experience, viewership numbers and an ideal platform for advertisers to reach out to their audience across India.

    Star Sports CEO Nitin Kukreja said, “Cricket outshines all formats of programming consumed by television audiences and Star Sports has consistently taken the sport to newer heights. The India-NZ ODI series setting a new record benchmark as the highest rated bilateral ODI series in the last 3 years further affirms that nothing is adored like quality cricketin this country. With a packed Home season of cricket coming up with world class opponents like England and Australia visiting India, Star Sports network is committed to delight cricket fans across India with the most comprehensive coverage of this sport.”

    No sooner has the New Zealand series concluded that a riveting contest is underway versus England and thereafter with Australia as well. Virat & Co. has an excellent opportunity to prove that India is deservedly #1 in the test ranking and to create legacies in the ODI format of the game. Can Root and Smith play some spell-binding knocks in Indian conditions to take the gloss off Kohli& Co. at home? Catch all the Action LIVE on Star Sports Network. (Source: BARC, 4+ Urban*. *Latest ranking from International Cricket Council*)