Tag: Star Sports

  • Star Sports’ new campaign for Khelo India Youth Games – #5MinuteAur aims to inspire India to come out and play!

    Star Sports’ new campaign for Khelo India Youth Games – #5MinuteAur aims to inspire India to come out and play!

    MUMBAI: Star Sports has unveiled a new campaign for the Khelo India Youth Games which is scheduled to begin from January 09, 2019 in Pune, Maharashtra. The film captures the essence of five minutes or #5MinuteAur, which has a strong call to action. Taking the Khelo India movement forward, champions Mary Kom, Sushil Kumar, Manu Bhaker, Jeremy Lalrinnunga, Manika Batra, Neeraj Chopra, Rahul Chaudhari along with Minister of Youth Affairs and Sports, Olympics silver medal winner Col. Rajyavardhan Singh Rathore will bring out the joy of playing through the TVC.

    The #5MinuteAur campaign created this year has a simple insight, we are all born with an inherent instinct to play, kids and adults alike. Portraying this five-minute agreement between a mother and a child, #5MinuteAur highlights the joy of playing and aims to encourage everyone to play a little bit longer. Establishing the message that sports builds and defines our personalities, the more we play the better we get. The manifesto, “Hum Aaj Aur Khelenge Toh Kal Aur Jeetenge” is true not just for the sport we play, but for life itself.

    In its inaugural edition, Khelo India had a strong message “Kheloge Kudoge Banoge lajawaab” encouraging more kids to play every day, it was an effort towards changing an age-old belief. Building on the core of this message through the #5MinuteAur campaign, Star Sports urges India to encourage kids to play for those extra 5 minutes.

    Conceptualised to revive the sports culture in India at grass-root level by building a strong framework for all sports played in our country, the upcoming season of Khelo India Youth Games will be held across 18 sporting disciplines in the Under-17 and Under– 21 age categories.

    Scheduled to take place at Shree Shiv Chhatrapati Sports Complex in Pune from 9th to 20th January 2019, Khelo India Youth Games, Maharashtra 2019 will see over 10,000 participants from 29 states and 7 Union Territories. The games will bring to life by over 9000 athletes, 1800 Technical Officials, 1000 volunteers and 1000 personnel working behind the scenes.

  • Disney hoicks Uday Shankar to top job at Fox-Disney combined unit for APAC

    Disney hoicks Uday Shankar to top job at Fox-Disney combined unit for APAC

    MUMBAI – As part of the integration planning for the pending acquisition of Twenty-First Century Fox, Inc. (“21st Century Fox”-NASDAQ: FOXA, FOX), the Direct-to-Consumer & International (DTCI) segment of The Walt Disney Company (NYSE: DIS) today announced plans for the strategic alignment of its consolidated international business units under three key leaders.

    “The planned restructuring of our business units outside of the U.S. will result in a stronger, more agile organization, one that is better able to pivot and capitalize on the many opportunities present in today’s fast-changing and increasingly complex global marketplace,” said Kevin Mayer, Chairman of The Walt Disney Company’s Direct-to-Consumer & International segment. “Once the acquisition is complete, all three regions will be led by exceptional, highly experienced executives who will combine the 'best of the best' talent from both organizations. This new structure and the outstanding leadership team we’ve put in place are clear demonstrations of our strong commitment to integrating operations and thoughtfully executing our strategic priorities around the globe.”

    The structure will allow for more efficient management of the Company’s portfolio of assets and the optimization of resources applied in support of the Company’s strategic priorities.  DTCI’s international operating structure and executive management, effective upon the completion of the acquisition, will include three distinct regions:

    ·  EMEA– Rebecca Campbell, who currently serves as President, The Walt Disney Company EMEA, will maintain oversight of this region and adds oversight of Russia and the Commonwealth of Independent States (CIS)

    ·  Latin America – Diego Lerner, who currently serves as President, The Walt Disney Company Latin America, will maintain oversight of this region

    ·  Asia Pacific – Uday Shankar, who currently serves as President, 21st Century Fox, Asia, and Chairman and CEO of Star India, will become Chairman, Star and Disney India, and President, The Walt Disney Company Asia Pacific

    Additionally, Janice Marinelli will serve as President, Global Content Sales and Distribution.  Responsible for DTCI’s integrated global content sales organization, she will lead and have oversight of the Company’s programming sales efforts for its combined portfolio of content, as well as the distribution of branded direct-to-consumer apps and services to broadcasters, digital services and other third-party distributors around the world.

    Ms. Campbell, Mr. Lerner, Ms. Marinelli and Mr. Shankar will report to Mr. Mayer.

    Joining the EMEA leadership team, reporting to Ms. Campbell, are:

    ·       Jan Koeppen, currently President of Fox Networks Group Europe and Africa, who will serve as President, Television and Direct to Consumer, The Walt Disney Company EMEA

    ·       Marina Jigalova-Ozkan, who will continue in her current role as DTCI’s Managing Director, Russia and CIS for The Walt Disney Company CIS LLC

    Joining the Latin America leadership team, reporting to Mr. Lerner, is:

    ·       Carlos Martinez, President, Fox Networks Group, Latin America, who will serve as Executive Vice President and General Manager, Media Networks, North and Brazil, The Walt Disney Company Latin America

    Reporting to Mr. Shankar as part of the Asia Pacific leadership team will be the following current DTCI executives:

    ·       Luke Kang, Executive Vice President and Managing Director, Greater China, Japan and Korea

    ·       Kylie Watson-Wheeler, Managing Director, Australia and New Zealand

    ·       Chafic Najia, Senior Vice President and Managing Director, Middle East

    In the coming weeks, DTCI plans to announce additional executives joining the three regional leadership teams as well as the global sales organization.

    Additionally, the following DTCI business leaders will all continue in their previously announced roles, reporting to Mr. Mayer:

    ·       Rita Ferro, President, Disney Advertising Sales

    ·       Aaron LaBerge, Chief Technology Officer

    ·       Michael Paull, President, Disney Streaming Services

    ·       Ricky Strauss, President, Content & Marketing, Disney+

    The current leaders of DTCI’s shared services areas, listed below, will continue in their roles:

    ·       Linda Bagley, Deputy General Counsel

    ·       Karen Hobson, Senior Vice President, Communications

    ·       Jim Lygopoulos, Senior Vice President, Human Resources

    ·       Justin Warbrooke, Chief Financial Officer

    Disney’s acquisition of 21st Century Fox has received formal approval from shareholders of both companies, and Disney and 21st Century Fox have entered into a consent decree with the U.S. Department of Justice that allows the acquisition to proceed, while requiring the sale of the Fox Sports Regional Networks. The transaction is subject to various international regulatory clearances, a number of which have been obtained, while others remain pending.

  • Ranjana Mangla joins Star Sports as VP – emerging sports

    Ranjana Mangla joins Star Sports as VP – emerging sports

    MUMBAI: Ranjana Mangla has joined Star Sports as vice president – emerging sports, Indiantelevision.com has learnt. Mangla, who took charge of her new role on Monday, was the national revenue head of India Today TV in her last gig.

    Mangla has previously worked with Discovery Jeet where she served as director – ad sales, India. Other than sales responsibilities, she also managed content partnerships for the entire network. She has also been part of Viacom18 as vice president – sales, spending more than four years with the media and entertainment conglomerate.

    Mangla has over fifteen years of experience in large and medium sales team management, complex commercial deal negotiations with expertise in revenue strategy, large scale product launches and C-level market relations.

    Starting her career as a marketing and PR specialist in Visionaire India, she has also worked with NDTV Lifestyle, NDTV Imagine, Star India, and the Dainik Bhaskar Group of Publications.

    Mangla’s appointment seems to be in line with Star India’s vision of driving growth with sports as a big pillar. Apart from cricket the Star Sports bouquet of channels broadcasts Pro Kabaddi, Indian Super League, I-League, Super Cup, Premier League, Bundesliga, Badminton World Federation events, Premier Badminton League, Ultimate Table Tennis, and other premium sports such as Formula 1, Wimbledon, The French Open and US Open.

    Earlier this week, the Ministry of Youth Affairs and Sports along with Star Sports kick started the countdown to Khelo India Youth Games with an appeal to encourage India to play more- with the evocative ‘#5MinuteAur’ campaign.

    Khelo India Youth Games, which are a part of the Khelo India programme, will be held from 9 to 20 January 2019 in Pune, Maharashtra. The games will be telecast live across Star Sports Network and Hotstar in five languages – English, Hindi, Tamil, Telugu and Kannada.

    Mangla was named national revenue head of India Today TV in July this year.

    India Today Group CEO Vivek Khanna too called it quits last month in a letter dated 30 November 2018. The resignation was informed to the Bombay Stock Exchange on the same date stating that he plans to pursue other professional opportunities by the company.

    Khanna joined India Today Group in November 2017.  

  • Star Sports 1 Kannada to launch on 30 December

    Star Sports 1 Kannada to launch on 30 December

    MUMBAI: After announcing the launch of Star Sports 1 Telugu, Star India is all set to unveil its fourth regional channel after Star Sports 1 Hindi, Star Sports 1 Tamil and Star Sports 1 Telugu (launching on 7 December). The next language market of focus for the company is Kannada and the channel is likely to go on air on 30 December 2018, a source close to the development informed Indiantelevision.com.

    Star Sports 1 Kannada testing is in process on AsiaSat 7 at 105 degree east. Star Sports 1 Telugu is also being tested on the same satellite.

    Star India's attempt at securing an exclusive sports channel for its Kannada viewers didn’t see the light of day for the 11th season of IPL. Regulatory hurdles made the broadcaster switch the Kannada feed to Star Suvarna Plus.

    In an interview with Indiantelevision.com, Star Sports CEO Gautam Thakar had said that Kannada and Telugu were going to be priority language markets.

    Under the new tariff order, Star Sports 1 Kannada (30 December) and Star Sports 1 Telugu (7 December) have been priced at Rs 19 for TV consumers.

    In September this year, Star Sports also launched Star Sports 3, a multi-lingual channel in place of Channel V.

    Towards the end of last year Star India contemplated taking Channel V off air, with Star Sports 1 Kannada as its substitute, with 16 November 2017 having been fixed as the launch date.

    However, the broadcaster was unable to get the necessary approval from Ministry of Information and Broadcasting (MIB).

    Star Sports currently boasts of 14 channels, including Star Sports 1 Telugu, in its bouquet, with nine Standard Definition (SD) and five High Definition (HD) channels. Star Sports 1 Kannada will increase the count to 15.

  • Kabaddi comes home to Andhra Pradesh and Telangana on Star Sports 1 Telugu

    Kabaddi comes home to Andhra Pradesh and Telangana on Star Sports 1 Telugu

    MUMBAI: Star Sports – India’s leading sports broadcaster, today announced the launch of Star Sport 1 Telugu, a dedicated sports channel for sports lovers in their mother tongue. The channel will offer multiple sporting events in Telugu, starting with the VIVO Pro Kabaddi League. The channel launch is In-line with Star Sports’ commitment to foster a multi-sports culture in the country while bringing fans closer to the sporting ecosystem. Providing live and non-live content, Star Sports 1 Telugu will have onboard, experts, commentators and players building a strong compelling offering for Telugu speaking sports audiences.

    Superstar Rana Daggubati, the ambassador for VIVO Pro Kabaddi in Andhra Pradesh and Telangana features in the new TVC, where he compares sports to action packed cinema. He draws parallels on the similarities between sports and cinema, emphasizing on the ability each of them possess to capture audience attention always. 

    Speaking at the launch of Star Sports 1 Telugu, a Star Sports spokesperson said, “Andhra Pradesh and Telangana are unique markets with a substantial demand for specific language content and have distinct viewing habits, this has helped us at Star Sports understand the pulse of the Telugu sports fan. Star Sports 1 Telugu is a unique product offering catering to core Telugu sports fans in the region and outside. With the launch of Star Sports 1 Telugu, we are exemplifying our endeavor of providing relevant regional sports content to fans across the country. We are committed to constantly strengthen our portfolio across markets, with the growing number of diverse requirements, Star Sports 1 Telugu launch is a key milestone in that journey to curate a compelling offering for fans across regions.”

    On the caravan moving to Andhra Pradesh, Anupam Goswami, League Commissioner, VIVO Pro Kabaddi league, said, “The initiative with Star Sports 1 Telugu exemplifies the value created by Star India for sports in the country, with its belief and commitment to take it deep into the lives of fans across India in their own language.   VIVO Pro Kabaddi has been a big gainer owing to the role created by the broadcaster; the launch of Star Sports 1 Telugu will deepen great following that the League has in both Andhra Pradesh and Telangana.”

    Present at the press conference was, Rahul Chaudhari, Telugu Titans – Leading Raider, who said, “Over the past few seasons we have received immense support from fans in the region, they have cheered for Telugu Titans and been there to support us for every match. The affection we receive in the region has been unmatched so far. I thoroughly enjoy watching sports in Hindi, and with this new destination, I am confident Star Sports 1 Telugu will make fans come together to watch their favourite sport in their language, starting with our home games here.”

    Andhra Pradesh and Telangana have been markets where the consumption of sports has been high, we have seen a flurry of sportspersons emerge from the region, including VVS Laxman, Sania Mirza, PV Sindhu, Saina Nehwal amongst others. The region has embraced several teams, VIVO IPL – Sunrisers Hyderabad, PBL – Hyderabad Hunters, VIVO PKL – Telugu Titans, giving them immense support.  With a strong affinity for sport in the region, Star Sports 1 Telugu will amplify this by offering fans their favourite sports in their language.

    Star Sports 1 Telugu will feature live and non-live content packaged into a line-up with distinguished Telugu hosts and commentators from the sports fraternity including, Venkatpathy Raju, Venkatesh, Kalyan Krishna and Kaushik Nallan Chakravarthy for Cricket and Madhavi Bhandari, Radhika Reddy and Kalyan Kollaram for Kabaddi. Star Sports 1 Telugu will be available on leading DTH and Cable Operators across Andhra Pradesh and Telangana as well as the rest of India. The channel will be LIVE 7th December 2018 onwards.

    Fans can catch the VIVO Pro Kabaddi action LIVE, 7:30 pm onwards, on Star Sports 1 Telugu, the Star Sports Network and Hotstar. Fans can also watch the match live at Rajiv Gandhi Indoor Stadium, Vizag, starting 7th December 2018 onwards.

  • Star Sports 1 Telugu to launch on 7 December

    Star Sports 1 Telugu to launch on 7 December

    MUMBAI: Star Sports is all set to unveil its third regional channel after launching Star Sports 1 Hindi and Star Sports 1 Tamil. The next language market of focus for the company is Telugu and the channel will go on air on 7 December 2018 i.e. Friday, a source close to development informed Indiantelevision.com. As the Vizag leg of Pro Kabaddi League (PKL) starts on 7 December at Rajiv Gandhi Indoor stadium.

    Star Sports 1 Telugu testing is in process on AsiaSat 7 at 105 degree east.

    The formal launch of the channel will be done at a press conference at Taj Krishna, Banjara Hills in Hyderabad on 5 December.

    In an interview with Indiantelevision.com, Star Sports CEO Gautam Thakar in September had said that Telugu and Kannada were going to be priority language markets for him.

    Telugu feed of the sports event like IPL was aired on Star Maa Movies this season.

    Under the new tariff order, Star Sports 1 Telugu and Star Sports 1 Kannada (yet to be launched) have been priced at Rs 19 for the TV consumers.

    In September this year, Star Sports also launched Star Sports 3, a multi-lingual channel in place of Channel V.

    Towards the end of last year Star India contemplated taking Channel V off air, with Star Sports 1 Kannada as its substitute, with 16 November 2017 having been fixed as the launch date.

     However, the broadcaster was unable to get the necessary approvals from Ministry of Information and Broadcasting (MIB).

    Star Sports currently boasts of 14 channels, including Star Sports 1 Telugu, in its bouquet, with nine Standard Definition (SD) and five High Definition (HD) channels.

  • Football viewership up 7% in 2018 from 5% in 2016

    Football viewership up 7% in 2018 from 5% in 2016

    MUMBAI: After Star India took the initiative to boost a variety of sports in India, other broadcasters also picked up their shovels to dig deep. It has made a sincere effort in the turnaround of Indian football with participation (to build culture), incentivisation (to build careers), and commercialisation model (to drive in viewership) which are the three building blocks to development.

    Delivering a keynote address at the Star Sports India Football Forum 2018, an initiative by SportzPower, Star Sports head marketing Rajiv Mathrani said, “The best way to predict the future is to dream it. India is not too far from playing FIFA World Cup with the increase in the number of teams, the ranking in which we are and the young talent which is coming along.”

    All India Football Federation (AIFF) general secretary Kushal Das said that AIFF will very soon launch a school-level project along with the game’s world governing body FIFA.

    According to BARC data, FIFA WC final garnered 16 million impressions in India and stood at fourth place. China (56 million impressions), Germany (21 million impressions) and France (19 million impressions) were ahead of India.  

    BARC India head- partnerships Elbert D’Silva said, “If we look at football, in 2016 the sport garnered 2 billion impressions and now till October 2018, it has garnered 3 billion impressions.”

    Football viewership has gone up from five per cent in 2016 to seven per cent in 2018.

    As of now, there are 836 million viewers who watch television across India. Out of these 836 million viewers who have access to television, 791 million or 95 per cent have consumed some sporting content across multiple TV channels. If we look at football numbers, 498 million people have sampled some content related to football in the country.

    According to D’Silva, the movement of Cristiano Ronaldo from Real Madrid to Juventus has affected the viewership. El Clasico’s impressions dropped down from 4 million to 2 million, but on the other hand, Serie A viewership doubled.

    The sports revenue in India has increased from $0.9 billion in 2016 to $1.1 billion in 2017, whereas North America has seen a spike in the revenue from $15.7 billion in 2016 to $16.2 billion in 2017.

    SPN India EVP and head digital business Uday Sodhi thinks that this year’s FIFA WC has really made football mainstream in India. “The only difference for OTT is that this is a newer medium, the forms of monetisation and the way you monetise will take more time to get established,” Sodhi added.

    ESP Properties business head Vinit Karnik said, “With multiple services coming in one set top box, the day is not too far when the gap between traditional TV and OTT will change.”

    SonyLiv has a large sports footprint, football is growing 150 per cent y-o-y, basketball is growing 3-5X. Sodhi believes that India will have a freemium business going forward to a large extent. There will be a significant amount of advertising play and subscription will then be able to create a niche for itself for premium content.

  • Star Sports launches new campaign for ICC Women’s World T20 2018

    Star Sports launches new campaign for ICC Women’s World T20 2018

    MUMBAI: Star Sports has unveiled a new campaign for this year’s ICC Women’s World T20. The film captures the narrative of a girl who wants to play cricket, but is denied the opportunity at first, until she decides to take initiative and show her ability to the world.

    The TVC, shot in Kashmir, highlights the emotions that girls across the world go through when it comes to stereotypes attached to playing sports. From being picked in the local Sunday team or getting the opportunity to play, girls are often left out, despite possessing the skills to compete.

    Built on the core thought of letting the bat do the talking, “Ab inka balla bolega”, the campaign drives home the fact that anyone can excel at the world stage if given the right platform and opportunity, as seen by the ‘Women in Blue’ and their breakout run at the ICC Women’s World Cup 2017.  

    Apart from the TVC, the campaign also urges us to encourage talent with an equal lens, irrespective of gender in every sphere of life, by launching the #GiftABat movement.

    The Indian women’s team, led by Harmanpreet Kaur, will face New Zealand in their opening game of the tournament on 9 November 2018. Besides New Zealand, Australia, Ireland and traditional rivals – Pakistan are the other teams pitted in the same group as India. Fans can catch all the action starting 8.30 pm on SS1 – SS1 HD and Hotstar.

     

  • Star Sports unveils #BattleofSixes campaign for the upcoming PAYTM India- West Indies ODI and T20 series

    Star Sports unveils #BattleofSixes campaign for the upcoming PAYTM India- West Indies ODI and T20 series

    MUMBAI: This festive season is set to take cricket fans by storm as the battle of sixes begins with India taking on West Indies in the PAYTM ODI and T20 series, starting Oct 21st and November 4th, 2018 respectively. Heralding the explosive action between these two cricketing powerhouses, Star Sports has unveiled a new film called #BattleofSixes. Starring Jitendra Joshi, this film celebrates the action-packed cricket that is in store for cricket fans across the country.

    The TVC, conceptualized by Taproot, directed by Karan Shetty and produced by BubbleWrap Productions is a mix of realism and electric cricketing action. It blends the thrill of cricket with the many emotions, a cricket fan encounters, as countless sixes rain down on the stands when India takes on the Windies. Jab India aur West Indies bhidengay toh Sixes barsenge. #BattleofSixes will be rolled out across out of home, digital and social.

    The magnificent men in maroon – West Indies, known as fearless stroke makers, have demolished attacks with skill and power in ODI’s and T20’s against India. The Caribbean cricketers are both winners and entertainers, playing with a flair and freedom, pushing boundaries, feared by opponents and loved by fans. The current ICC World T20 champions, the West Indies team came with a plan, bettering their Indian counterparts in the semi-finals of the T20 World Cup, and is sure to bring new tactics to the table in the upcoming ODI and T20 series against India.

    The nature of a limited overs series between India and West Indies is that it constantly moves in different directions, and that too at a rapid, almost breathtaking pace. Twists and exciting turns keep happening every few overs and this campaign showcases some of the reasons why – a non-stop downpour of heroic knocks when these two teams clash.

    Ready yourself for an intense festive season as India and West Indies battle it out in the upcoming PayTM ODI series starting on the 21st of October 2018 followed by the T20 series on the 4th of November 2018. Fans can catch all the cricketing action live on the Star Sports Network and Hotstar.

  • Brooke Bond Red Label, Star Sports join cricket stalwarts after 22 years

    Brooke Bond Red Label, Star Sports join cricket stalwarts after 22 years

    MUMBAI: The India versus Pakistan match in 1996, a knockout clash, had all the makings of a classic. Pakistan opener Aamer Sohail had hammered Venkatesh Prasad for four to the square boundary and brashly signaled the bowler to fetch the ball. The two legends were back to bond after 22 years and melt their differences over a cup of Brooke Bond Red Label tea, and the event was broadcast live on Star Sports on 19 September 2018.

    Minshare Fulcrum South Asia SVP Premjeet Sodhi said, “The idea of getting the two stalwarts from the two most rivalrous cricketing nations of the world to sit down relive and probably share a laugh over a cup of tea made for a great initiative for Red Label tea, a brand that has always stood for breaking barriers.”

    Mindshare Fulcrum Content+ VP Ajay Mehta said, “No one has seen Aamer Sohail and Venkatesh Prasad together after that electrifying match of 1996. To get them back after 22 years and that too in a live match between India and Pakistan, reliving the moment, this time over a different cup is sweet… isn’t it?”

    Hindustan Unilever VP tea and foods Shiva Krishnamurthy said, “Brooke Bond Red Label’s purpose is to help people find common ground over a cup of tea. The India-Pakistan Asia Cup match is the perfect occasion for Venkatesh Prasad and Aamer Sohail to come together over a tasty cup of Brooke Bond Red Label and chat about their epic exchange at the 1996 World Cup Quarter Final.”

    Teaser: https://www.facebook.com/RedLabelChai/videos/334339387111350/?__xts__[0]=68.ARAeCqwrRJrgqjdhiTmjJtx_WQK9B4sp2yd_soEzCH3N2pDDIdhtUybWEJYASu21lwyX6Op12wZnHEVuQcl6Sn9hoIzBOYWZRkfWk8hpbfnaNWzvFxEaFOJwr_HJpLAWRiMf8YmXT-qsuK2-u1DDtCOyZuDeYyOgbqLrbC7b69KaD2Q6m3yn&__tn__=-R

    Segment: https://www.facebook.com/starsportsindia/videos/530760327346384/?hc_ref=ARS_547lInXoW_q9X-p0UdIpcD76s45sXWM4arZq20BF19pFScxr5a-NMjtRsSFdoKU