MUMBAI: The VIVO IPL fever caught on early this year with fan expectations and chatter pouring in months ahead of the start of the tournament; triggered further with the announcement of the schedule last week. In response to the heightened social media chatter that followed from fans who are questioning their heroes and team in the form of memes and comments; Star Sports, India’s leading sports broadcaster launched Khel Bolega, a TVC along with the BCCI.
Wearing their emotions on their sleeves each year die-hard fans stand by their teams and show up in droves hoping that each Season will be the year history is written. Royal Challengers Bangalore fans have waited for 12 seasons for their dynamic captain to end the drought and bring home the elusive trophy. Fans of Mumbai Indians want their swashbuckling captain to go beyond and break the jinx of just winning in odd numbered years. Whereas fans of Chennai Super Kings have waited long enough to watch their captain Thala or M.S. Dhoni on the cricket pitch again and hopefully lift the trophy this year.
Khel Bolega indicates that the coming season will clearly end the response to all the chatter (#BolBakar ) surrounding VIVO IPL when the player performances will speak for themselves – with the hashtag #KhelBolega, translated in English as – “The Game will do the Talking”. The performance by their favourite teams will also give fans a chance to silence all the #Bakar from opposing fans as well. The TVC, conceptualized by the in-house creative team of Star India, highlights the non-stop fan chatter and features plenty of colorful motifs and pop culture references symbolizing the pan India nature of the VIVO IPL. The fast-paced narration reflects the constantly changing chatter that develops around the VIVO IPL.
The film was released in multiple languages such as Hindi, Tamil, Kannada, Malayalam, Telugu, Bengali across TV and Digital and is a start to an integrated marketing communications campaign to the season. The 13th edition of the VIVO IPL will have an even bigger surround programming with specific fan-based content this year. Both non-live and franchise-based shows have been planned in the run up to the season, with special programming during the length of the tournament. Super Funday will also be back for VIVO IPL Season 13 with the show’s spotlight on kids’ who will have entertaining interactions with cricket experts and Bollywood celebrity guests.
The 13th edition of VIVO IPL which begins on March 29th, will be broadcast in multiple languages such as Hindi, Tamil, Kannada, Malayalam, Telugu, Bengali apart from English and #SelectDugout
MUMBAI: The viewership of overall sports channels continued to decline as per data published by Broadcast Audience Research Council (BARC) India. Sports broadcasters fell marginally by over 2 per cent in week six (8-14 February) as compared to week five (1-7 February).
The decrease in eyeballs is perhaps due to the sluggish performance of team India in cricket that is broadcast on Star Sports and the dull week for Sony Sports with few international live matches of combat sports that has failed to live up to the expectations of the viewers.
Leading the race at number one spot, Star Sports 1 Hindi has slightly improved its individual performance compared to the last week. The channel soared by over 7 per cent to 331536 weekly impressions in week six as against 308715 impressions in week five of BARC.
Star India has the exclusive right to broadcast all the Board Cricket Council of India cricket matches on all of its platforms across genres – men and women.
Retaining its position at number two on the chart, the government-owned DD Sports has somehow reversed its viewership count to positive. The channel grew by over 5 per cent to 77532 weekly impressions than the previous week impressions of 73671 in week five.
Despite having the broadcasting privilege of team India’s cricket matches on Free Dish DD Sports, it failed to increase its viewership count. However, the difference in viewership pattern between number one and two positions is around 77 per cent.
India tour to New Zealand has come to the last leg of two test matches between both the teams. India had won the five-match T20 series with a clean sweep but faced defeat in the 50-over format against the Kiwis.
Of the three-series one day international (ODI), two of them were played in the week six of BARC. The guest failed to retain its winning streak in ODI as same as T20 against the host, and which probably upset viewers and eventually got low eyeballs on television screens of a sports broadcaster.
Except the top two positions in the top five channels list, the other two channels of Star India – Star Sports First and Star Sports 3 – have declined substantially by over 31 per cent and 27 per cent to 46244 and 34947 weekly impressions in week six as compared to 67311 and 48033 in week five respectively.
Both channels — Star Sports First and Star Sports 3 – have been ranked at the third and fourth positions respectively in the list.
Post the conclusion of Australian Open 2020, the viewership of Sony Pictures Sports Network’s Sony Ten 1 has continued to slump. This week, the channel's viewership fell by near 14 per cent to 31204 weekly impressions as against 36202 impressions in week five.
The only channel from Sony sports cluster to feature in the list fell by over 50 per cent this week as compared to week four (25-31 January) during which it had the ongoing grand slam tournament.
The Sony sports cluster owns the majority of international sports property right to broadcast on its various platforms such as Tennis, Football, Ultimate Fighting Championship and World Wrestling Entertainment to name a few. The next big event the broadcaster will televise is UEFA: Champions League – Round of 16 that has already begun from 19 February. It also has Australia tour of South Africa from 21 February.
MUMBAI: Star Sports has launched a new campaign #TakeOnTheWorld featuring sixteen-year-old Shafali Verma, ahead of the ICC Women’s T20 World Cup set to begin Friday on 21 February 2020.
#TakeOnTheWorld uses glimpses of Shafali’s childhood to bring alive her single minded-focus and passion to play the game she loved. The film captures one such moment of her life when she played for her local team with a bunch of boys; standing in for her sick brother.
Shafali’s journey wasn’t easy, but when she came through the ranks, it was well worth it. At 15, she went on to break her idol, Sachin Tendulkar’s 30-year-old record by becoming the youngest Indian to ever score a half-century in international cricket.
Shafali Verma said, “My father has been a strong pillar of support, he is a great player and he trained and coached me too – I am what I am because of my father. My dream was to open for India and make my father proud, the dream that we both had seen together. I am extremely excited to represent India at the ICC Women’s T20 World Cup, which is led by Harmanpreet Kaur, who I believe, is a strong and aggressive player, who keeps the team motivated.”
“I believe in any T20 match, the openers play a very crucial role – if they give a good start, the team can build on a total that is challenging enough for the opponent,” Verma added.
Meanwhile, her father Sanjeev Verma said, “When she was about 8 years old, she used to play cricket with a tennis ball. She was amazed at how the crowd cheered for Sachin Tendulkar while he played for Ranji at Lahli – she wanted to be like him since then. Shafali used to travel 15-20 kilometres every day by cycle for her practice. I only wish and pray she wins the World Cup for the country.”
Team India’s opening batsman Rohit Sharma launched the ICC Women’s T20 World Cup campaign #TakeOnTheWorld on his Twitter handle, he tweeted: “It’s time for ICC Women’s #T20WorldCup and there’s no stopping the Women in Blue, as they #TakeOnTheWorld. Kyunki naam wahi karte hain jo koi mauka nahi chhodte! Cheer for Team India, and watch them LIVE starting 21 February, on Star Sports.”
The world will witness the #WomenInBlue fight for glory on cricket’s biggest stage, the ICC Women’s T20 World Cup 2020 from 21 February. Team India is already in Australia as it played a T20 tri-series with Australia and England. The women’s team will play against Australia on 21 February at 1.30 PM IST.
The ICC Women’s T20 World Cup will be broadcast exclusively on the Star Sports Network and Hotstar.
MUMBAI: Sports is the most preferred genre by viewers and advertisers after GECs and movie channels, and cricket most-watched sport all of them. This had become more evident during the third T20 match between India and New Zealand due to the marginal increase in the viewership of Sports channels, according to the Broadcast Audience Research Council India week 4 data.
Out of the top five sports channels, STAR Sports 1 Hindi has bagged number one spot in week 4 (25-31 January) of BARC, and has received at least 378958 weekly impressions. On the second spot on the chart, DD Sports that achieved 103110 weekly impressions, all thanks to India and New Zealand's nail-biting third and fourth T20 matches that were broadcasted on the government-owned channel.
Though STAR Sports 1 Hindi was ranked first, the other two channels of the Star group such as STAR Sports First and STAR Sports 3 have been positioned at third and fifth spot respectively in the list of week 4. Dominating the sports genre, STAR’s all three channels combine have gained over 5 lakh weekly impressions, according to the latest BARC data.
Apart from cricket, the other important sporting event — Australian Open was also televised in week 4. Precisely, the quarter and semi-final matches took place in the week 4 data of the BARC. Australian Open 2020 helped Sony Pictures Networks’ Sony Ten 1 to gain viewership, which received 62824 weekly impressions in the latest BARC report.
The marquee sports events that are scheduled at both domestic and international this year are ICC Women’s T20 World Cup, IPL 2020, ICC Men’s T20 World Cup, Olympics 2020, UEFA Euro 2020.
MUMBAI: Super V has consistently featured in the top ten shows in the kids’ category – age group 2 to 14 years. Season one of Super V has amassed a whopping 150 million viewers for the first 10 episodes prior to the season finale. After 11 fun-filled episodes, season 1 of ‘Super V’ is primed for a thrilling finale. The teenage superhero prepares for a final face-off with the supervillain Naavar while also keeping India’s hopes of winning the junior World Cup alive. Can Super V save the day one last time?
'Super V' is an animated series about a 15-year old aspiring cricketer inspired by Indian captain Virat Kohli's teenage years. A 15-year old Virat discovers he has superpowers and assumes the responsibility of fighting the looming threat of the supervillain Naavar, who wants to destroy the world. While overpowering villains, Virat must also deal with issues that an ordinary teenager faces.
The 12-part series premiered on Virat Kohli's birthday and was broadcast in 70+ countries across 5 continents via the Star network and Hotstar.
Virat's journey in Super V is inspired by real-life incidents from the cricketer's life. Virat Kohli himself makes an appearance in every episode to underline what he thinks the life-lesson in that episode is. His appearance as a 'sutradhaar' in Super V is aimed at connecting Virat with young viewers across the country and guiding them in their own personal journeys.
Commissioned in 2017, Super V has been produced as a collaboration between Star India, Cornerstone Animation and Baweja Movies. The series finale will be aired on 26th January 2020, Republic Day at 9 am on Star Plus, Star Sports, Marvel HQ and the Disney Channel as well as being streamed on Hotstar.
MUMBAI: Star Sports – India’s leading sports broadcaster is committed to bringing the best sporting action from around the world to its viewers. With the focus on engaging with die-hard fans while also introducing new people to the exciting world of sports, Star Sports conceptualized new and innovative campaigns. The aim of the campaigns was to capture everything that makes sports exciting and builds up anticipation for tournaments.
Let Kids Play and A Christmas Surprise by Virat Kohli
In 2019, Team India captain Virat Kohli took it upon himself to bring happiness to the children of the nation. In collaboration with Star Sports, Captain Kohli launched the ‘Let Kids Play’ campaign which urged parents to allow kids to go out and play. The campaign focused on how outdoor activities build character, personality and leadership qualities in kids.
Let Kids Play
For Christmas, Kohli brought joy in the lives of children in a shelter home as he dressed up as Santa Claus and showed up with gifts for the children. After fulfilling the wishes of each and every child, Kohli gave them the best surprise of all as he removed his disguise and celebrated Christmas with the children.
Christmas Surprise with Virat Kohli
The Home of Cricket
With each passing season, the Indian Premier League unearths new young talent that sets the game on fire. To build on this very narrative, Star Sports, in collaboration with BCCI, unveiled the #GameBanayegaName campaign to establish the platform that VIVO IPL provides to untapped talent. The campaign set the tone for upcoming tournaments and as the competition progressed, provided the inspiration for several standout performances from budding stars like Riyan Parag, Shubman Gill, Navdeep Saini, Arshdeep Singh among others.
GameBanayegaName
In a similar vein, to generate buzz around the ICC Cricket World Cup 2019, the #CricketKaCrown campaign was unveiled. The central thought of the campaign was of the ICC CWC trophy being the ‘Crown of Cricket’ which every World Cup team sought to win. Winning the ‘Crown of Cricket’ would get the team the bragging rights for the next four years.
Cricket Ka Crown
In an attempt to break away from the norm, Star Sports introduced animated storytelling with a bat and ball as humanized characters that help break the clutter and drive recall for the Home Season of Cricket starting with the contest between India and South Africa. The TVCs created a unique identity in the form of a ‘Cricket Universe’, where the Bat termed as ‘Balla Ram’ and Ball as ‘Ball-Adams’ – symbolize the fan voices from two countries and are seen in a real-life environment.
Ballaram vs Ball Adams
The IND-WI series began with Rohit Sharma and Keiron Pollard putting their friendship on the backburner on Twitter and launching the #UnfriendshipDay campaign. The campaign caught a lot of eyes on the social media platform as fans enjoyed the banter between the two IPL teammates with a series of videos showing them playing. The #UnfriendshipDay campaign created anticipation amongst fans and helped in creating a lot of buzz around the IND-WI T20 series.
#UnfriendshipDay
Fans come together to celebrate the best football action
Football as a sport is growing by leaps and bounds in India leading to Star Sports’ launching its new HERO ISL campaign to showcase the love of fans for their favourite teams and how truly invested in the sport they are. This campaign is based on the #truelove and passion fans have showcased for their favourite teams. The #truelove campaign for HERO ISL 2019-20 also saw individual creative campaigns run by ATK, Kerala Blasters and North East United F.C. showcasing the love and never-ending support of their fans for their players and teams.
HERO ISL True Love
Kerala Blaster True Love
NorthEast United FC True Love
ATK True Love
Football Sports Development Limited (FSDL) conducted the HERO U-17 Women’s Championship under the aegis of AIFF, with the aim to select the best players to represent India at the 2020 FIFA U-17 Women’s World Cup. FSDL along with Star Sports launched the #GroundsKnowNoGender campaign to build interest in women’s youth football in the country and inspire girls across India to take up the sport.
Grounds Know No Gender
One of the most watched football leagues, the Premier League, has found a home on the Star Sports network for several years now. India’s passion for football and the Premier League has grown by leaps and bounds in the last few years and has gained legions of fans- both old and new- across the country. The recent campaign by Star Sports shows a young girl who gradually falls in love with the Premier League as she sees her brother wear his emotions on his sleeve for his favourite Premier League club. The campaign is designed around the central thought of showcasing the journey of how people fall in love with Premier League. This slice of life portrayal is inspired by numerous stories of siblings and friends as to how they fell in love with their favorite club.
Premier League
Toughest Season of vivo Pro Kabaddi
Depicting Kabaddi as a tough sport, the #IsseToughKuchNahi campaign conceptualized by Star Sports ahead of the Pro Kabaddi League, highlighted key aspects that players build over the course of the season which include strength, agility and absolute brute power. The first TVC in the series starring Telugu Titans ace defender Vishal Bharadwaj was launched during the most anticipated clash between India and England at the ICC Cricket World Cup 2019 across TV and Digital mediums. The other films that followed, featured kabaddi heroes such as ‘The Showman’ Rahul Chaudhari and Siddharth ‘Bahubali’ Desai.
Mumbai: After a successful and nail-biting vivo IPL 2019, the much-awaited cricketing tournament of the year is back with the auctions. Star Sports, India’s leading sports broadcaster and global rights holder of the vivo IPL has planned unmatched viewing experience for fans, that includes live expert reactions and analysis, including all the LIVE developments from the auction room.
Star Sports Select Dugout veteran Dean Jones returns, and will be joined by Daren Ganga, who is said to make his commentary debut along with former Sunrisers Hyderabad coach Tom Moody. On Star Sports 1 Hindi – Gautam Gambhir and Aakash Chopra will be analysing the day’s proceedings whilst Sanjay Bangar and Ian Bishop would be on Star Sports 1, as close to the action, from Kolkata.
Star Sports also launched the third edition of vivo IPL Election Se Selection as a lead up to the vivo IPL 2020 Player Auction. vivo IPL Election Se Selection gives fans an opportunity to show off their vivo IPL expertise and select players on behalf of their favourite teams as their pre-selected 10 players. So far over 17 lac people have already voted for their favourite players.
Fans can continue to vote till December 18th 11:59 PM IST on: https://vivoiplelection.hotstar.com
Catch all the LIVE action of vivo IPL 2020 auctions on 19th December 2019 from 2:30 PM on Star Sports 1 Hindi/1 HD Hindi, Star Sports First, 1 Tamil, 1 Telugu, 1 Kannada, 1 Bangla; and from 3:20 PM on “Select Dugout Auction Special” on Select 1/1 HD and Hotstar
List of special programmes on the Star Sports Network for vivo IPL 2020 auctions includes Curtain Raiser: vivo IPL Auction 2020 on December 18 after Cricket Live post – show on Star Sports 1 and Star Sports 1 Hindi. The Network will also air another show vivo IPL 2020: Auction Review on December 20 at 8 AM on Star Sports 1 and Star Sports 1 Hindi.
MUMBAI: Star Sports, India’s leading sports broadcaster has launched the second television commercial for the Paytm India vs West Indies T20 Trophy. Before the first TVC that announced the #UnfriendshipDay campaign, Kieron Pollard and Rohit Sharma had declared war on Twitter.
Ahead of the T20 matches, the battle heats up between the two friends who have turned into foes. In the second TVC, Rohit Sharma gets an unexpected wake-up call at 4 a.m. and is furious when he finds out that it was Pollard’s doing.
After an exciting series with Bangladesh, India is ready to take on West Indies. Viewers and cricket fans alike can look forward to another scintillating display of cricket from the Men in Blue as they take on the visiting West Indies team in a series of three T20Is and three ODIs starting 6th December 2019, which will be broadcast on the Star Sports network and Hotstar.
MUMBAI: Star Sports – India’s leading sports broadcaster has been the home of the English Premier League, arguably the world’s greatest football league, for several years now. The Premier League has always showcased some of the best football and has one of the biggest fan bases not just in India but also in the world. India’s passion for football and in particular the Premier League has grown by leaps and bounds in the recent past.
Premier League over the last 25 years has garnered significant followership and legions of followers across the world. Many new fans stumble upon the league after being influenced by the passion and love that their close ones have for the Premier League or various clubs of the Premier League. The campaign is designed around the central thought of showcasing this journey of how people come to fall in love with Premier League. The context for the film is a typical interaction between siblings where there is a bit of playful banter and one-upmanship. The recent campaign by Star Sports shows a young girl who gradually falls in love with the Premier League as she keeps seeing her brother watch it and wear his emotions on his sleeve for his favorite Premier League club. This slice of life portrayal is inspired by numerous stories of siblings and friends as to how they came to fall in love with their favorite club.
‘Star Sports Select FC’ experiences have also brought fans closer to the game by giving them an incredible experience of celebrating the beautiful game and growing a fanbase of the Premier League in India. The campaign mirrors the emotions shown by fans of the Premier League who come to celebrate their teams in huge numbers at cafés, restaurants and bars at screenings of important matches and historic football rivalries.
By far, the most talked about and watched football league, The Premier League has been seeing a fair increase in the number of new fans in India which could be attributed to the expectation of a highly competitive season. Another key factor which has drawn new fans to the sport is that big games featuring the top teams have been scheduled very early on in the season. This gives fans the opportunity to be a part of rivalries while supporting their favourite clubs for bragging rights throughout the season.
The fans of Premier League in India display a great deal of passion which often pushes them on the edge about the whole craze into full-fledged followers of the League. Matchdays in the Premier League finds fans across the world including India glued to any screen hoping for a win that gets them bragging rights amongst friends and the football community.This campaign is conceptualized and created by the in-house team of Star Sports.
With an increase in awareness and interest for Badminton in India, Premier Badminton League today is perceived to be a successful sports league which has improved the standards of Badminton. As per the BARC results the league has witnessed and incredible growth of 280% in reach from Season 1 to Season 4. Home to some of the global icons like PV Sindhu, Carolina Marin, Premier Badminton League has been one of the key reasons to help boost exposure for the sport in India.
While Premier Badminton League is an opportunity for brands to engage with the consumers ‘Clash of the Baddies’ gives them a chance to play and showcase their passion for the sport.
India’s leading sports broadcaster, Star Sports returns with ‘Clash of The Baddies’ season 3. Getting some of the biggest agencies and marketers under one roof, this will be one of the most exciting inter corporate badminton tournaments of the year. Giving the teams a true flavour of what happens in a real badminton tournament ‘Clash of The Baddies’ will serve as a platform not only to showcase their love for the game but also establish one true champion on the court among the client and agency fraternity.
Creating an all-encompassing environment for the participants, Clash of the Baddies will set up stage for Premier Badminton League dialling up the interest factor.
Clash of the Baddies also becomes a perfect occasion for marketers and agencies to unwind through one of their favourite sport along with some of the popular leaders from the industry.
Will it be a neck to neck agency fight or will it be a brand vs agency?
‘Clash of The Baddies’ event is scheduled in Delhi, 30th November 2019 & Bangalore 07th December 2019.
