ITV

Tag: Star Sports Southeast Asia

  • Formula One to carry on without hiccups on Star Sports

    Formula One to carry on without hiccups on Star Sports

    Speculation that the broadcast of Formula 1 racing in Asia on Star Sports was in question can now be laid to rest with the sportscaster’s assurance that coverage will continue till the end of the season.

    The speculation had been fuelled due to reports of financial difficulties faced by the distributor of the programming in Asia.

    ESPN STAR Sports Managing Director, Rik Dovey says there will be no break in telecast even in China and that the channel has secured rights to the event till 2005. One of the markets affected by the failed F1 broadcast deals is China, according to an ESPN Star Sports (ESS)commissioned survey, wherein F1 was ranked the fourth most popular television sport particularly with Beijing males. Overall, during the last season of the F1, viewership of the races on STAR Sports saw a 13 per cent rise in North and Southeast Asia over the previous season, says a company release.

    F1 action will continue to be broadcast live each fortnight on STAR Sports Asia, STAR Sports India, STAR Sports Taiwan and STAR Sports Southeast Asia, the release says. Preview show RaceDay starts off STAR Sports’ coverage with a look at the race ahead, predictions, scenarios and past performances and how those are likely to develop in the day’s race. This is followed by live broadcast of the race before Chequered Flag gets airtime for a recap including highlights, analysis, rankings and results, the post-race press conference and the awarding ceremony.

  • Formula One to carry on without hiccups on Star Sports

    Formula One to carry on without hiccups on Star Sports

    Speculation that the broadcast of Formula 1 racing in Asia on Star Sports was in question can now be laid to rest with the sportscaster’s assurance that coverage will continue till the end of the season.

    The speculation had been fuelled due to reports of financial difficulties faced by the distributor of the programming in Asia.

    ESPN STAR Sports Managing Director, Rik Dovey says there will be no break in telecast even in China and that the channel has secured rights to the event till 2005. One of the markets affected by the failed F1 broadcast deals is China, according to an ESPN Star Sports (ESS)commissioned survey, wherein F1 was ranked the fourth most popular television sport particularly with Beijing males. Overall, during the last season of the F1, viewership of the races on STAR Sports saw a 13 per cent rise in North and Southeast Asia over the previous season, says a company release.

    F1 action will continue to be broadcast live each fortnight on STAR Sports Asia, STAR Sports India, STAR Sports Taiwan and STAR Sports Southeast Asia, the release says. Preview show RaceDay starts off STAR Sports’ coverage with a look at the race ahead, predictions, scenarios and past performances and how those are likely to develop in the day’s race. This is followed by live broadcast of the race before Chequered Flag gets airtime for a recap including highlights, analysis, rankings and results, the post-race press conference and the awarding ceremony.

     

  • ESPN Star Sports splits Asian telecast beam

    ESPN Star Sports splits Asian telecast beam

    The sports television juggernaut rolls on. Come 15 August 2001, ESPN STAR Sports (ESS) broadcaster is going to launch two new services Star Sports Southeast Asia and Star Sports Asia. The channels – an outcome of a repackaging exercise of its Star Sports service will take the number of feeds it has in Asia to eight, reveals an ESS Press Release.

    Southeast Asian sports fans earlier shared a Star Sports feed with their North Asian counterparts, which carried a combination of English and Mandarin commentary, graphics, presentation and programming. With the introduction of the new feed, the service has been split, to better cater to the specific sports and language preferences of the two regions. The presentation, graphics and packaging of the televised sports will reflect these changes.

    Star Sports Southeast Asia will continue as an encrypted service broadcasting 24-hours-a-day and seven-days-a-week. It is targeted at the Southeast Asian viewer and incorporates his/her viewing habits and preferences which includes soccer, Formula One motor racing, tennis and golf programming. The service will be available Asia-wide in English.

    Star Sports Asia will be a free-to-air service, but will have programming around basketball, billiards/pool/snooker, baseball and bowling, which are popular among North Asian sports fans. Star Sports Asia will be available in China and Chinese Taipei, broadcast in Mandarin.

     

    “This is part of our on-going customisation strategy, designed to bring our brands closer to our viewers,” says ESS managing director Rik Dovey. “Localisation sends the message that we are listening and catering to viewership needs. Content is tailored to the culture, language and viewing habits of the region. Audiences want relevant content and familiarity.”

    Dovey adds that the two new feeds will function as even more efficient media for advertisers wanting to target specific audiences. “We have already done this in India and Taiwan and the returns in respect of brand equity and consumer loyalty are very apparent. Viewers get to see more of what they want, platforms are better able to sell our channel and advertisers can target their audience more efficiently, eliminating wastage It is a win-win situation for viewers, platform operators and advertisers,” he says.