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Tag: Star Sports Network

  • Star Sports delivers biggest Asia Cup ahead of ICC World Cup 2023

    Star Sports delivers biggest Asia Cup ahead of ICC World Cup 2023

    Mumbai: Star Sports, the official broadcaster of Asia Cup 2023, has achieved a record milestone for sports viewing in India. With an astonishing 266 million viewers tuning in to the Star Sports’ live broadcast for the tournament, excluding the final, Asia Cup 2023 has become the most-watched edition of the tournament. Total viewing time for the tournament has increased by 75 per cent compared to the previous edition with over 73.5 billion minutes watched, excluding the final.  The ‘Super 4’ encounter between the ‘Greatest Rivals’ (India & Pakistan) was the highest-rated ODI match ever, outside of world cups, garnering more than 6.4 million AMAs.

    The tournament also witnessed 75 per cent growth in live match ratings (TVR**) for non-India matches. The extraordinary response to the tournament reaffirms fans’ love for multi-nation cricket with marquee stature and strong context.

    “Disney Star’s presentation of Asia Cup 2023 was focused on elevating the stature of the event as a premier multi-nation tournament with the greatest rivalry – India v Pakistan – as its centerpiece. The unparalleled success of the tournament, despite challenges related to the unpredictable weather, reflects the impact of Star Sports’ multi-dimensional marketing campaigns, enhanced programming, ‘Best in the world’ coverage and most of all, the deep relationship India’s leading sports broadcaster has with Indian Cricket fans. It also underlines the pre-eminence of marquee multilateral sporting events on TV as the ultimate aggregator of audiences. The record viewership for India and non-India matches in Asia Cup also sets the stage for fandom to touch new highs during ICC CWC 2023 and for previous records to be challenged,” said a Star Sports spokesperson.

    Asia Cup 2023 was not just about on-field heroics; it was a complete cricketing experience that brought fans closer to the game they adore. Star Sports went the extra mile to provide viewers with exclusive behind-the-scenes access to Team India. A diverse panel of cricketing experts offered their insights and analyses, elevating the viewing experience to new heights and keeping fans engaged on rain-affected matchdays. Shows such as ‘Follow the Blues,’ ‘Game Plan,’ and ‘Cricket Countdown’ delved deep into the nuances of every game, enriching the understanding of die-hard fans and casual enthusiasts alike. These shows not only provided a comprehensive view of the tournament but also celebrated the spirit of cricket.

    Asia Cup 2023 has set the stage for the ICC Men’s Cricket World Cup 2023 and Star Sports is geared up to bring fans closer to the live cricketing action with Team India playing the warm matches against England and Netherlands on 30 September and 3 October respectively.

    Catch all the action from India’s warm-up matches vs England and Netherlands, on 30 September and 3 October, LIVE & exclusive on the Star Sports Network and Disney+ Hotstar.

    Footnote:

    *- BARC data for 2+U+R for live and broadcast

    **- BARC data for India U 15+ MAB

  • Star Sports campaign captures Indian fans’ obsession to win ICC Men’s World Cup 2023

    Star Sports campaign captures Indian fans’ obsession to win ICC Men’s World Cup 2023

    Mumbai: Fans across the country are gearing up for a remarkable journey as the ICC Men’s Cricket World Cup returns to Indian soil, marking a momentous 12-year wait. The anticipation and fervour among Indian fans are palpable, reminiscent of the unforgettable 2011 victory that saw the nation celebrate its cricketing heroes. Riding on this heightened excitement, Star Sports, the official broadcaster of the marquee global tournament, unveils its highly anticipated campaign as the biggest cricket festival gets underway from 5 October to 19 November 2023.

    The first of many campaign films, created by the in-house team at Disney Star, highlights the emotions of Indian cricket fans as they wait to win the most prestigious trophy after a hiatus of 12 years. The campaign film showcases discontented souls who crave to watch Team India win the World Cup trophy, which will provide them eternal salvation. The catchy slogan, ‘World Cup ka bhoot sawaar, jeet ke utrega iss baar’ serves as a spirited call to action, rallying the entire nation to come together and wholeheartedly support the men in Blue in their pursuit of World Cup glory. The promo boasts of an exceptional ensemble that seamlessly blends cricket and entertainment, featuring iconic team India stars, Virat Kohli and Ravindra Jadeja, alongside popular Bollywood sensation Shehnaz Gill and renowned stand-up comedian Aakash Gupta.

    Speaking about the campaign for the ICC Men’s Cricket World Cup 2023, a Star Sports spokesperson said, “The scale of ICC CWC 2023 is such that it merits a multi-dimensional campaign catering to different audience segments, ranging from ‘Cricket aficionados’ to ‘event watchers’. The ‘One Day’ & ‘Best of Cricket’ campaigns were launched first to engage Cricket fans and now the ‘World Cup ka Bhoot’ campaign builds on the insight that everyone – even non-followers of the game – is possessed with the ambition of winning the World Cup after 12 years. The quirky rendition of this insight will hopefully appeal to a large number of audiences going beyond Cricket fans and bring them in to watch India’s campaign in ICC CWC 2023”.

    Team India begin their ODI World Cup campaign on 8 October 2023, with an epic showdown against Australia at the iconic MA Chidambaram Stadium. The hosts will then lock horns with Afghanistan at the Arun Jaitley Stadium in New Delhi. The anticipation builds as India’s path leads them to a highly anticipated clash with arch-rivals Pakistan at the Narendra Modi Stadium on 14 October, adding another thrilling chapter to the ‘Greatest Rivalry’.

     

     

    Catch all the action from the ICC Men’s Cricket World Cup 2023 from 5 October – 19 November 2023, LIVE & exclusive on the Star Sports Network and Disney+ Hotstar.

  • Disney Star onboards 18 sponsors for the Asia Cup 2023

    Disney Star onboards 18 sponsors for the Asia Cup 2023

    Mumbai: The stage is set for an exhilarating cricketing spectacle as the Asia Cup 2023 approaches, and Disney Star, the official broadcaster, has onboarded a total of 18 sponsors for the upcoming tournament across Star Sports Network and Disney+ Hotstar. The sponsors include renowned brands such as Charged by Thums Up, Nerolac Paint+, Glow & Lovely from HUL, Surf Excel, Jindal Panther, BPCL, My11Circle, Samsung Galaxy Z Flip5, Amul, Maruti, Berger, McEnroe, Thums Up, Amazon Pay, MRF, Policy Bazaar, Tira from Reliance Retail and ICICI PRU MF.

    “Cricket fever is at an all-time high as sports fans across India wait in anticipation to watch the ‘Men In Blue’ in action at the upcoming Asia Cup 2023. Brands across categories are equally excited and have come forward to collaborate with Star Sports Network and Disney+ Hotstar to further their business objectives and get closer to millions of fans. We are thrilled with the positive response received for the Asia Cup and are looking forward to delivering an unmatched cricketing experience across both TV and Digital,” said Disney Star head of network – ad sales Ajit Varghese.

    As excitement for the Asia Cup reaches its peak, Disney Star’s resolute dedication to delivering exceptional content and memorable experiences remains unwavering.  The collaboration with these prestigious sponsors underscores the network’s dedication to delivering an exciting and immersive tournament for cricket fans.

    Both Star Sports and Disney+ Hostar recently unveiled their campaigns for the tournament, which have further notched up the buzz for the marquee cricket event. Additionally, the country is waiting in anticipation to watch the ‘greatest rivalry’ unfurl between India vs Pakistan, which will present a golden opportunity for brands to reach an unparalleled audience across the country.

    The Asia Cup 2023 is set to take place from 30 August to 17 September and the tournament will be broadcasted live on Star Sports Network and Disney+ Hotstar.

  • Star Sports launches its new campaign for Pro Kabaddi League (PKL) season 9

    Star Sports launches its new campaign for Pro Kabaddi League (PKL) season 9

    Mumbai: The Vivo Pro Kabaddi League (PKL) is coming up with season 9 from 7 October which will be bigger, better, and tougher than ever before.

    Star Sports, the official broadcaster of the Vivo Pro Kabaddi League, launches its campaign #BhidegaTohBadhega as the supporters wait for the Kabaddi action to resume with the battle lines established.

    Speaking about the #BhidegaTohBadhega campaign ahead of Vivo Pro Kabaddi League Season 9, a Star Sports Spokesperson said, “Our campaign for PKL Season 9 aims at showcasing the indomitable human spirit, with challenges and opportunities being the two sides of a coin. ‘Bhidega toh Badhega’ is a testament to how the entire journey of victory is achieved by crossing insurmountable challenges. This season will also witness the return of fans at the three venues of Hyderabad, Pune, and Bengaluru which adds to the overall excitement and fandom for the upcoming edition.”

    The campaign aims to motivate every Indian willing to take risks and overcome obstacles and challenges. On the Star Sports Network and Disney+ Hotstar, fans in India can watch the entire tournament live and exclusively.

    Embed :

    The campaign epitomises the spirit of ‘keep moving forward, a true testament to the sport of Kabaddi.

  • Disney+ Hotstar signs 13 sponsors for IPL 2022

    Disney+ Hotstar signs 13 sponsors for IPL 2022

    Mumbai: Streaming major Disney+ Hotstar has roped in 13 sponsors for the 15th edition of the Tata IPL 2022. Dream11 has come onboard as the ‘co-presenting’ sponsor, with Tata and Cred as the ‘co-powered by’ sponsors. Swiggy, Pristyn Care, Zepto, Ather Energy, Niyo, Parle Agro, Spotify, Livspace, L’Oreal and Spinny have been signed-on as associate sponsors.

    Tata IPL is scheduled to commence on 26 March and the tournament will be broadcast live on Disney+ Hotstar and the Star Sports Network.

    “In the next few weeks, the entire nation will be gripped by T20 fever with the commencement of Tata IPL,” said Disney Star head – ad sales Nitin Bawankule. “There is heightened interest from advertisers across categories for the upcoming season of Tata IPL owing to the addition of new teams and rejig in the pre-existing squads, thus an opportunity for them to reach out to a new set of audiences. The advertiser sentiment is extremely positive, all key features including Super 4s, Super 6s, Fall of Wickets and Milestones have sold out on our platform already. We look forward to delivering an impactful T20 season for our advertisers.”

    “Disney+ Hotstar presents brands with the opportunity to reach highly engaged, affluent audiences across India through its sharp targeting options on live sports, an industry first. The platform has a host of innovative advertising and branded content solutions for businesses to reach out to, engage with their audiences more effectively, and tell their brand stories on live cricket like never before,” said the statement.

  • Star Sports builds #NayaCaptainRohit narrative ahead of India-West Indies series

    Star Sports builds #NayaCaptainRohit narrative ahead of India-West Indies series

    Mumbai: The India-West Indies series including three one-day internationals and as many T20 internationals will begin on 6 February on the Star Sports network.

    Under coach Rahul Dravid, the new captain Rohit Sharma will lead team India against West Indies. The ODIs will be played at the Narendra Modi stadium in Ahmedabad behind closed doors.

    Star Sports has released a new promo #NayaCaptainRohit in continuation of its #BelieveInBlueNarrative.

    “Through the aperture of this series, we want to build a larger context to galvanise support for the Indian team as the team prepares for ICC events,” said a Star Sports spokesperson. “#BelieveInBlue provides a perspective to have a continuing narrative that strings multiple tournaments of Team India. This is an important juncture for the Indian team as they return home to play their 1000th ODI under a new Captain. We wanted to bring forward the high emotions and support of fans across the country and the world who rally behind their captain and team and stand by them in this new era.”

    The series will see the return of wrist spinner Kuldeep Yadav, who has been out of competitive cricket for the last six months. On the batting front, Rajasthan’s Deepak Hooda has received a maiden ODI call-up. For the T20I series, 21-year-old wrong ‘un specialist Ravi Bishnoi earned his maiden call-up. Bishnoi, bought recently by IPL franchise Lucknow Super Giants, has 24 wickets from 23 matches in the IPL with an average of 25.25 and economy rate of 6.96.

    Meanwhile, West Indies pacer Kemar Roach received an ODI recall after being out of the side for almost two-and-a-half years. Roach is among six additions to the squad that went down 2-1 at home to Ireland earlier this month. Fabian Allen makes his comeback to the 15-man squad, with Nkrumah Bonner, Darren Bravo and Brandon King adding muscle to the batting department. Hayden Walsh Jr adds the extra spin option. The selectors will announce the T20I squad following the completion of the England series.

     

     

  • Star Sports unveils ICC Men’s T20 World Cup official anthem

    Star Sports unveils ICC Men’s T20 World Cup official anthem

    Mumbai: Star Sports, in association with ICC, has released an official anthem called “Live the Game” for the ICC Men’s T20 World Cup. 

    The campaign is conceptualised by Star’s creative team and it highlights how the game of cricket transcends boundaries to bring fans across the globe together.

    International animation agencies Bat Collective and Red Knuckles were roped to execute the animation in the video along with Bollywood music director Amit Trivedi who composed the sports anthem. “Cricket has been my favourite sport and it was a pleasure to create the anthem for ICC T20 World Cup.  The track is quite upbeat, and I hope it resonates well with the youth and cricket fans,” said Trivedi.

     The cricket tournament will be available to watch on Star Sports network and Disney+ Hotstar VIP.  

    “The Men’s T20 World Cup is one of the biggest events on the global sports landscape. Its stature and allure serve as the ideal platform to recruit new fans, re-engage old ones, and bolster the game’s connect,” said  Star and Disney India head of sports Sanjog Gupta. “The USP of this campaign is the visual rendition of the invite and its trendy music amplifying the immersive #LiveTheGame proposition.”

    “Cricket has more than a billion fans around the world, and we wanted to put our young fans in the heart of the action alongside their heroes and allow them to live the game,” said ICC general manager for marketing and communications Claire Furlong. “Partnering with Star Sports and Amit Trivedi to create the animation and music for the campaign has given us a wonderful opportunity to celebrate the fact that India is our host despite the event being staged in Oman and the UAE.”

  • Premier League broadcast to be supported by Bangla and Malayalam feeds

    Premier League broadcast to be supported by Bangla and Malayalam feeds

    Mumbai: The English broadcast of the Premier League will be supported by regional feeds of Bangla and Malayalam on Star Sports network. The new season of the international football tournament begins on 14 August.

    The tournament is scheduled to be broadcast on Star Sports Select, Star Sports 1 Bangla, Star Sports 3 and streamed on the OTT platform, Disney+ Hotstar behind the paywall.

    Apart from the English broadcast on Star Sports Select, regional feeds for key weekend matches of the tournament will be aired on Star Sports 3 (geo-tagged for West Bengal and Kerala) and Star Sports 1 Bangla.

    The Bangla commentary panel will consist of Sanjeeb Mukherjee, RR Varun Kaushik, Rajat Ghoshdastidar, and Soumitra Chakraborty, while Malayalam commentators include Vishnu Hariharan, Shiyas Mohammed, Shyjumon D, Jiju Jacob, and Jo Paul Anchery.   

    “Our mission has been to grow following viewership and fandom for sports. Customising our broadcasts for regional audiences has been a pivotal lever in growing affinity for properties such as IPL, PKL & ISL,” said Star and Disney India, head – sports, Sanjog Gupta. “We believe the time is right to extend this effort to the biggest football league in the world. We piloted this approach last year with ‘Sunday Night Football’, which powered a 3x growth in television reach for the Premier League and now expect a tremendous response to the expanded coverage of weekend matches in Bangla and Malayalam.”

  • Pro Kabaddi League season 8 to begin in December

    Pro Kabaddi League season 8 to begin in December

    Mumbai: Mashal Sports plans to commence the eighth season of vivo Pro Kabaddi League in December 2021.

    The company has announced that the player auction for the latest season will take place between 29 and 31 August. The three-day auction process in Mumbai will be telecast on the Star Sports Network.

    This player auction will see domestic, overseas, and new young players (NYPs) divided into four Categories: Category A, B, C and D. Within each category, the players will be further subdivided as ‘All-Rounders’, ‘Defenders’ and ‘Raiders’. Base prices for each of the categories are Category A – Rs 30 Lakh, Category B – Rs 20 Lakh, Category C –Rs 10 lakh, Category D – Rs 6 lakh.

    The total salary purse applicable to each franchisee for its squad for season eight is Rs 4.4 crore. The player pool has been expanded to 500+ athletes including all squad players from PKL season six and seven, as well as all players who have represented the top eight ranked teams of the Amateur Kabaddi Federation of India’s (AKFI) senior men’s national Kabaddi championships of 2020 and 2021 amongst others.

    Before going into the auction, the PKL teams are also expected to exercise their choice of retention of PKL season seven squads as per the league policies. For each PKL season, teams are allowed to retain up to six players under the elite retained players category and up to six NYPs under stipulated conditions. Of the 500+ players from the player pool, players who are not retained by the franchisees will go under the hammer which will be broadcast live.

    “PKL season eight, will be conducted as per strict government rules and safety protocols with the support and cooperation of all our stakeholders and associates in the national kabaddi ecosystem under the AKFI”, said Mashaal Sports, chief executive officer and PKL, league commissioner, Anupam Goswami.

  • Star Sports Network to televise Naman Awards 2020 on Friday

    Star Sports Network to televise Naman Awards 2020 on Friday

    MUMBAI: Board of Control for Cricket in India (BCCI) organised the twelfth edition of its prestigious annual award, Naman on 12th January 2020. During the event, BCCI recognised cricketing excellence showcased by the Indian cricketers during the year 2018-19.

    Presented to the likes of Sachin Tendulkar, Virender Sehwag, Gautam Gambhir and Virat Kholi in the past, 'Polly Umrigar Award for international cricketer of the year' is considered to be the most prominent award of the night. Naman is known to be the highest cricketing honour in the country. The awards are known for their non-partisan approach that goes beyond, gender, age and category to identify upcoming talent in India.

    The 2020 edition of Naman honoured the following players for their services towards their nation.

    Award

    Winner

    Polly Umrigar Award Best International Cricketer (Men)

     Jasprit Bumrah

    Polly Umrigar Award Best International Cricketer (Women)

     Poonam Yadav

    Col. C.K. Nayudu Lifetime Achievement Award

     Krishnamachari Srikkanth

    BCCI Life Time Achievement Award for Women

     Anjum Chopra

     

    The Star Sports Network will broadcast the Naman Awards 2020 on 24th January 2020 on Star Sports 1 and Star Sports 1 Hindi at 4:30 PM. Fans can catch the repeat telecast later during the day on Star Sports 1, Star Sports 1 Hindi and Star Sports 2 at 10 PM.