ITV

Tag: Star Sports HD3

  • After Pro Kabaddi League Star Sports signs on as title sponsor for Premier Badminton League too

    After Pro Kabaddi League Star Sports signs on as title sponsor for Premier Badminton League too

    MUMBAI: Star Sports has signed up as the title sponsor for the Premier Badminton League which will see the world’s top shuttlers square off in India’s largest badminton tournament. Given the competition’s stature as well as India’s prominence on badminton’s global stage, the sport is central to Star Sports’ strategy to foster a multi-sport culture in the country. 

     

    The country’s star shuttler Saina Nehwal is currently world number 2, while others like PV  indhu, 12th in the standings, and K. Srikanth, ninth overall, have also made their mark on the sport. India’s largest broadcaster, Star Sports has already signed up as the League’s official broadcast partner.

     

    Star India COO Sanjay Gupta said: “The success of India’s badminton stars internationally has led to the emergence of a passionate fan base back home. As a result, like Kabaddi, badminton is now a sport that’s very close to the hearts of Indian fans. The prospect of our home heroes facing up against the best the world has to offer in our own backyard was a prospect that was too tempting to pass up. Strategically, it also made the most business sense for Star Sports given our efforts to create a vibrant sporting ecosystem in the country.”

     

    Star Sports plans to introduce several innovative broadcast initiatives to the League in its efforts to forge a deeper engagement with fans and place them right in the thick of this fast-paced sport. The broadcaster will project telemetry like players’ heart rates live on screen. It will also hand out four awards after each day of play for the best rally, the fastest smash, the player of the day and the fan of the day as selected through contests run by franchises across locations. The league will be packaged like no other badminton tournament has been before, with lights and music adding further dazzle to an already riveting and star-studded spectacle.

     

    Tweaks to the rules, like unpredictable player draws, ‘Trump Matches’ – which are worth bonus points – and the newly-introduced ‘sudden death’ rule will add a further dose of excitement to the tournament.

    The Premier Badminton League kicks off January 2nd, 2016 and will be played until January 17th. Live telecast will be on Star Sports 2, Star Sports HD2, Star Sports 3, Star Sports HD3 and hotstar.

     

     

     

     

  • Cricket World Cup: Over 100 million Indian viewers tune in on opening day

    Cricket World Cup: Over 100 million Indian viewers tune in on opening day

    MUMBAI: This year’s biggest sporting spectacle – the ICC Cricket World Cup 2015 – has recorded an impressive opening with 101 million Indian viewers (TAM data CS4+ extrapolated to the universe using a standard conversion factor) tuning in on the first day of tournament that takes place once every four years. The inaugural day saw New Zealand vs Sri Lanka and England versus Australia face off in the opening stages for the Cup.

     

    Approximately 67 per cent of the viewership for the opening day’s game, Australia versus England, came from Hindi plus vernacular feeds with English at 33 per cent. This reflects a shift as compared to the prior edition of the World Cup where English dominated with a 55 per cent share according to the network. The World Cup broadcast was bolstered by new look graphics and multi lingual feed (six languages).

     

    The World Cup buzz renewed the Australia – England rivalry as viewers lined up to watch the co-hosts take on their arch rivals, irrespective of the time zone. The 9 am game delivered 2.5X of the ratings of the recently concluded Tri-Series and over ten times the viewership of any other Australia-England game, including day and night matches, in the last one year claims the network.

     

    With nearly four million households having access to HD, Star Sports aired the games across a network of four HD channels including the newly launched Star Sports HD3, which is an all Hindi HD channel for sports.

     

    The World Cup buzz also dominated social trends online with fans being vocal in their enthusiasm. The opening day witnessed 1,31,000 conversations from 80,000 unique authors delivering one billion impressions (in India) for the two matches.

  • Total number of private TV channels in the country goes up to 821

    Total number of private TV channels in the country goes up to 821

    NEW DELHI: The number of permitted satellite television channels has jumped to 821 by November-end from 798 in July following streamlining of clearance procedures by the Information and Broadcasting Ministry.

     

    These include 404 news and current affairs channels and 417 general entertainment channels.

     

    The statistics show that 693 channels (including 382 news channels) are permitted to uplink and downlink from within the country, while 93 (including 16 news channels) are uplinked from overseas and downlinked into India and 35 (including six news channels) are uplinked from India for beaming overseas and not in the country.

     

    Some of the new entrants over the past few months have been the GEC Epic TV, Bengali Orange TV. Luck TV; the non-news  Sairam TV; Bhojpuri Cinema TV, the non-news Tamil Meenakshi TV; the non-news Blue TV in Hindi, English, Punjabi and regional languages; the news Janam TV, INE Live, and Kalinga TV in scheduled languages.

     

    This apart, Times Television Network (TTN) has also got three new licences: Times Now 2, Times Now 3 and ET Now 2.

     

    The biggest gainer is the Star Network with Star Cricket Asia, Star Sports Highlights, Star Sports HD3, Star Sports HD4, Star Sports HD2, Star Sports HD1, Star Sports 3, Star Sports 4, Star Sports 2 and Star Sports 1 in all permitted languages under the Constitution.

     

    The year 2014 has thus seen the clearance to more than 25 channels.

     

    To expedite the process which had remained stagnant after March-end, the Information and Broadcasting Ministry now holds the Open House meetings with stakeholders two times every month instead of once.

     

    The Ministry also placed on its website the names of the companies which own these channels, the language, and the date when permission was granted.