ITV

Tag: Star Sports HD1

  • MIB gives licence to 12 new channels

    MIB gives licence to 12 new channels

    MUMBAI: 12 new channels have been added to the list of permitted private satellite TV channels in India after they received licence clearances from the Ministry of Information and Broadcasting (MIB). As of 31 August 2014, there are 810 channels in all as compared to 798 till 28 August 2014.

     

    Of the 12 additions, one is a news channel and the rest are non-news. The total news and current affairs channels in the country are now 398 and non-news and current affairs are 412.

     

    The new channels that have received clearances include Blue, ESPN, ESPN HD, Star Sports Highlights, Star Cricket Asia, Janam and Green TV.

     

    Meanwhile, existing channels Star Sports 1, Star Sports 2, Star Sports 3 and Star Sports 4 have got permission for languages English, Hindi, Assamese, Bengali, Bodo, Dogri, Gujarati, Kannada, Kashmiri, Konkani, Maithili, Malayalam, Manipuri, Marathi, Nepali, Sanskrit, Santhali, Sindhi, Tamil, Telugu, Urdu and any other language as permitted under the Constitution of India.

     

    Star Sports HD1 and Star Sports HD2 have got permission for languages English, Hindi, Assamese, Bengali, Bodo and Dogri. New channels under Star India that got permission- ESPN, ESPN HD, Star Sports Highlights and Star Cricket Asia also have permission for all the above languages.

     

    The number of TV channels permitted for uplink from and downlink to India has increased from 671 to 682 with 376 (earlier 375) news and 306 (earlier 296) non-news channels. The number of channels permitted for uplink from India has increased from 34 to 35 with six news and 29 (earlier 28) non-news channels.

     

    TV channels that can only downlink in India stayed constant at 93 with 16 news and 77 non-news channels.

  • Sachins farewell frenzy works in favour of Star Sports

    Sachins farewell frenzy works in favour of Star Sports

    MUMBAI: He isn’t called the God of cricket for no reason. Master blaster Sachin Tendulkar certainly has some supremacy that creates magic. His farewell test match has emerged as the highest rated test match on television in India in the last eight years. According to the TAM ratings provided by the channel, the match garnered 1739 average TVTs (TG: C&S 15+, M, SEC ABC) that remains unmatched since 2005.

     

    The two test matches in the India-West Indies series were telecast on Star Sports 1, Star Sports 2 and Star Sports HD1 in English, while Star Sports 3 showcased the match in Hindi. Star Sports network channels together had the maximum channel share across all genres during the six days when the test series was on in terms of overall TVTs generated during the day.

     

    Even online, the Sachin frenzy worked well for the Network. The series was also streamed live on www.starsports.com that attracted 3.5 million unique visitors during the two matches of the India West Indies test series. A Sachin Memory Project that captured Sachin’s 24 years with videos and stories was also launched on the website and has received rave reviews with many regarding it as the best salutation to the cricketer.

     

    The series along with the 360-degree marketing campaign launched around it has made the Star Sports brand really big. Its campaigning involved interesting programming, innovative production, disruptive marketing to add buzz around the maestro’s farewell series. The network also launched three high quality programs to engage deeper with the cricket fans.

     

    Besides, a distinctive “Cheer for Sachin” campaign featuring stars from Bollywood, cricket and television stars calling Sachin fans to cheer ‘Sachin Sachin’ was also popular. Many other on-ground activities were also initiated to make the test series memorable for fans who came together to watch the maestro in action.

     

    Star India head of sports business Nitin Kukreja said, “We are delighted with the ratings. We are humbled that maestro’s farewell series was played on our network and wanted to give him a befitting farewell. I am happy to note that cricket fans have appreciated our efforts. Our strategic investment in the Hindi language feed over the past year or so is now paying us huge dividends. We will continue in our endeavor to promote sports culture in the country.”