Tag: Star Sports 3

  • Star Sports 3 enters top ten channel list across genres in BARC week 9

    Star Sports 3 enters top ten channel list across genres in BARC week 9

    MUMBAI: Courtesy the Aisa Cup, Star Sports 3, for the first time made its entry in top ten channels group across genres in Broadcast Audience Research Counci (BARC) week 9 at number 7. Sun TV continued to lead across genres and retained its pole position.  On the other hand, DD National re-entered the top ten list, while Sony Max and ETV Telugu exited the top ten list in week 9 of l BARC all India data.

    Sun TV garnered the first position with 1044039 (‘000s) followed by Star Plus on second position with 737564 (‘000s) and Colors with 705410 (‘000s) stood at number three. 

    Zee TV maintained its fourth slot with 675512 (‘000s) whereas its free to air channel Zee Anmol stood at number five with 595027 (‘000s). 

    In week 9, DD National made it’s entry in top ten on number six  with 537172 (‘000s) while Star Sports 3 bagged seventh slot with 510856 (‘000s). 

    Sony Pal, Star Utsav  and Life OK grabbed the eighth, ninth and tenth slot with 503984(‘000s), 488864 (‘000s) and 451424 (‘000s) respectively.  

  • After Pro Kabaddi League Star Sports signs on as title sponsor for Premier Badminton League too

    After Pro Kabaddi League Star Sports signs on as title sponsor for Premier Badminton League too

    MUMBAI: Star Sports has signed up as the title sponsor for the Premier Badminton League which will see the world’s top shuttlers square off in India’s largest badminton tournament. Given the competition’s stature as well as India’s prominence on badminton’s global stage, the sport is central to Star Sports’ strategy to foster a multi-sport culture in the country. 

     

    The country’s star shuttler Saina Nehwal is currently world number 2, while others like PV  indhu, 12th in the standings, and K. Srikanth, ninth overall, have also made their mark on the sport. India’s largest broadcaster, Star Sports has already signed up as the League’s official broadcast partner.

     

    Star India COO Sanjay Gupta said: “The success of India’s badminton stars internationally has led to the emergence of a passionate fan base back home. As a result, like Kabaddi, badminton is now a sport that’s very close to the hearts of Indian fans. The prospect of our home heroes facing up against the best the world has to offer in our own backyard was a prospect that was too tempting to pass up. Strategically, it also made the most business sense for Star Sports given our efforts to create a vibrant sporting ecosystem in the country.”

     

    Star Sports plans to introduce several innovative broadcast initiatives to the League in its efforts to forge a deeper engagement with fans and place them right in the thick of this fast-paced sport. The broadcaster will project telemetry like players’ heart rates live on screen. It will also hand out four awards after each day of play for the best rally, the fastest smash, the player of the day and the fan of the day as selected through contests run by franchises across locations. The league will be packaged like no other badminton tournament has been before, with lights and music adding further dazzle to an already riveting and star-studded spectacle.

     

    Tweaks to the rules, like unpredictable player draws, Trump Matches’ – which are worth bonus points – and the newly-introduced ‘sudden death’ rule will add a further dose of excitement to the tournament.

    The Premier Badminton League kicks off January 2nd, 2016 and will be played until January 17th. Live telecast will be on Star Sports 2, Star Sports HD2, Star Sports 3, Star Sports HD3 and hotstar.

     

     

     

     

  • BARC week 39: Ten Sports retains top slot; Ind – SA beats WWE in top 5 shows

    BARC week 39: Ten Sports retains top slot; Ind – SA beats WWE in top 5 shows

    MUMBAI: Ten Sports continues to lead the sports genre while in the top five programmes, Star Sports 3’s T20 India Vs South Africa match beats Ten Sports’ WWE Special in week 39 of Broadcast Audience Research Council (BARC) India ratings.

     

    Ten Sports secured the leadership position and grabbed the first place with 46012 (000Sums) followed by Star Sports 3 in the second position with 30807 (000Sums) and Star Sports 1 in the third slot with 25535 (000Sums) respectively.

     

    In the Hindi general entertainment channels (GECs) genre, Star Plus led the pack and grabbed the first position with 425395 (000Sums) followed by Colors in the second slot with 392848 (000Sums) and Zee TV in the third position with 236507 (000Sums).

     

    Life OK with 232855 (000Sums) and Sab with 180566 (000Sums) bagged the fourth and fifth berths respectively.

     

    In the top five Hindi GEC programmes, Star Plus’ prime time show Saath Nibhaana Saathiya led the section and bagged first slot with 7192 (000Sums) followed by Kumkum Bhagya of Zee TV in the second position with 6573c (000Sums). Colors’ prime time shows Swaragini with 6172 (000Sums) and Sasural Simar Ka with 5988 (000Sums) booked the third and fourth slots respectively.

     

    Another Star Plus show Diya Aur Baati in the fifth slot recorded 5923 (000Sums).

     

    In the kids section, Nick (v) led the pack with 51529 (000Sums) on first slot followed by Pogo TV(v) on third place with 41842 (000Sums) and Cartoon Network on third with 33549 (000Sums).

     

    Times Now again topped the chart in the English News section with 343 (000Sums) followed by NDTV in the third slot with 222 (000Sums) and CNN IBN in the third position with 181 (000Sums). 

     

    Big Magic Ganga led the chart with 4381 (000Sum) in the Bhojpuri genre. ETV Bihar Jharkhand and Dangal TV followed in the second and third slots with 2172 (000s Sum) and 1991 (000s Sum) respectively.  

     

    Note: Rat 000 sums is the term used by BARC India, for readers who followed TAM ratings Rat 000 is what TAM used to term as TVT. The ratings 000 Sum is number of individuals in 000s {thousands} of a target audience who viewed an “event” averaged accross minutes.

  • India vs Bangladesh series helps Star Sports to take top slot: BARC ratings

    India vs Bangladesh series helps Star Sports to take top slot: BARC ratings

    MUMBAI: Television audience measurement body Broadcast Audience Research Council India (BARC) ratings for week 25 week proves that cricket is the undisputed champion when it comes to sports content consumption.

     

    In recent times Ten Sports, courtesy to WWE and its special programs have been consistently leading the list of top viewed sports channel. But the India VS Bangladesh series helped Star Sports to dethrone Ten Sports and grab the pole position.

     

    Star Sports 1 which relays the English feed garnered viewership of 42,364 (000s sum), the Hindi telecast of the series helped Star Sports 3 garner 38,679 (000s sum) to bag the second position.

     

    Ten Sports declined to third berth with 37,483 (000s sum).

     

    In the general entertainment category (GEC) category, Star Plus with 406,084 (000s sum) remained comfortably at the top spot followed by Colors with 340,709 (000s sum). Zee TV with 254,699 (000s sum) booked the third berth while Life OK with 245,804 (000s sum) was slotted at number four. PK movie helped Sony Entertainment Television (SET) to grab a berth in top five, the channel registered 236,328 (000s sum) to secure the fifth slot.

     

    Coming to the top programs, Amir Khan starrer PK emerged as the top viewed program in the GEC space with 103,33 (000s sum), followed by Star Plus’ Saath Nibhana Saathiya with 6,803 (000s sum).

     

    Yeh Rishta Kya Kehlata Hai from the same broadcaster grabbed the third slot with 5,272 (000s sum). On the other hand Colors’ Sasural Simar Ka and Chakravartin Ashoka Samrat secured fourth and fifth slot with 4,990 (000s sum) and 4,641 (000s sum) respectively.

     

    In the English news space Times Now with 445 (000s sum) lead the tally followed by India Today Television with 315 and NDTV 24/7 with 185 (000s sum).

     

    Meanwhile CNBC TV 18 continued to lead the English business genre with 165 (000s sum) followed by ET Now with 130 (000s sum), NDTV Profit and NDTV Prime with 59 (000s sum).

     

    On the other hand Hindi News genre observed dominance of Aaj Tak as the channel garnered 31,566 (000s sum) to book the top slot. India TV followed at second slot with 26,042 (000s sum) while ABP news grabbed the third berth 25,474 (000s sum).

  • BARC wk 24: No change in ranking order of Hindi GECs

    BARC wk 24: No change in ranking order of Hindi GECs

    MUMBAI: The pecking order of the Hindi general entertainment channels (GECs) remained the same in the week 24 of Broadcast Audience Research Council (BARC) ratings.

     

    Star Plus continued to rule all the way with 383533 (000’s) sum followed by Colors with 342535 (000’s) sum. Zee TV stayed steady at number three with 242265 (000’s) sum while Life OK took the fourth position with 234784 (000’s) sum. Last but not the least, Sab clocked 187356 (000’s) sum.

     

    Amongst the top three programmes, Star Plus’s Saath Nibhaana Saathiya turned out to be a clear winner with 6213 (000’s) sum. Colors’ two shows topped the list and occupied number two and three spot respectively. Thus, Chakravartin Ashoka Samrat registered 5044 (000’s) sum and Sasural Simar Ka noted 4610 (000’s) sum respectively.

     

    Sports category too did not witness any new winners this week. Though Ten Sports continued to hold the number one spot with 58221 (000’s sum), Star Sports 3 and Star Sports 1 were perched at the second and third spot with 29996 (000’s sum) and 28189 (000’s sum) respectively.

     

    Talking about the top three programmes in the sports category, while Ten Sports WWE Specials 2015 – Money in the Bank topped the chart with 1254 (000’s sum), Bangladesh vs India 2015 ODI’s Series Live – 1st ODI on Star Sports 3 garnered 1206 (000’s sum). In Star Sports 1 too, Bangladesh vs India 2015 ODI’s Series Live – 1st ODI   reported 1046 (000’s sum).

     

    In the Hindi news broadcasting space, Aaj Tak continued its stranglehold with 31491 (000’s sum). India TV claimed the second spot with 27603 (000’s sum) followed by ABP News at number three with 25186 (000’s sum).

  • Hero ISL opening promises to be a spectacular visual extravaganza

    Hero ISL opening promises to be a spectacular visual extravaganza

     MUMBAI:The Salt Lake Stadium in Kolkata will be the epicenter of Indian and global football fans alike as the inaugural season of the Hero Indian Super League kicks off there on 12 October 2014.

    The entertainment packed proceedings will be telecast starting 6 pm on eight channels of the Star network and also be aired on www.starsports.com, whereas the on-ground entertainment will start 5:20 pm onwards.

    The sheer footballing quotient aside, Kolkata citizens and Indian football fans alike will be treated to an eye catching visual extravaganza at the grand opening ceremony.
     
    Kicking off the grand opening ceremony will be a performance by 200 children (100 boys and 100 girls) between the age group of 12 – 14 years and 100 dance performers, wherein over 600 illuminated footballs will be used as props. The performance by the children will culminate in a dramatic formation of the ISL logo. Around 160 Indian musicians with eight musical maestros will also set the stage alight at the Salt Lake Stadium to some melodious Indian music.
     
    Next up will be a quick video montage highlighting the International and Indian footballing talent on display over the duration of the inaugural season of the Hero ISL. Post which taking center stage would be West Bengal Chief Minister Mamata Banerjee, who will declare the inaugural opening ceremony open.
     
    Immediately post which the Hero ISL will pay a brief tribute to the “Blazing Feet Of Indian Footballing Legends”, the Golden Era of football in India 1951-1962 with shots from the Asian Games of 1962. Then taking center stage at the Salt Lake Stadium will be a tribute by eight musical maestros representing each of the eight participating teams and regions, who will be accompanied nearly a 160 musicians. Representing Kolkata at their home venue will be Bickram Gosh, while percussionist extraordinaire Sivamani will play for Chennai. Similarly, Aslam Dafrani will represent Delhi, while  Bondo and Taufiq Qureshi will represent Goa and Mumbai respectively. Adding to the atmosphere will the Chenda players representing Kerala, the Manipuri dhol players from the North East and Puneri dhol players representing Pune. All of whom will be accompanied by 160 lezim players.
     
    The highlight of the grand opening ceremony will be a special performance by Bollywood Diva and international pop icon Priyanka Chopra, accompanied by Salim Merchant of the Salim and Suleiman famed duo. Chopra will then set the stage alight performing with all the eight musical maestros and dance performers, who will also sing an original compilation later.
     
    The ceremony will then come to a close amidst fantastic fireworks, with a special rendition of the League anthem being performed by Salim Merchant.
     
    The minister of youth affairs and sports, Sarbananda Sonowal would also be present at the event along with other dignitaries including AIFF president Praful Patel, Star India CEO Uday Shankar. Celebrity owners of the participating teams present at the event will include Abhishek Bachchan (Chennaiyin FC), Varun Dhawan (FC Goa), Salman Khan (FC Pune City) and John Abraham (NorthEast United FC) along with Saurav Ganguly (Atletico De Kolkata), Sachin Tendulkar (Kerala Blasters FC) and Ranbir Kapoor (Mumbai City FC).
     
    Following the inauguration ceremony, the first match of the Hero ISL will be played between Atletico de Kolkata and Mumbai City FC, locking horns against each other on the field.
     
     
    The ceremony and the inaugural match of the Hero Indian Super League Season 2014 will be telecast on Star Sports 2 (English), Star Sports 3 (Hindi), Star Sports HD 2 (English), Star Gold (Hindi), Star Utsav (Hindi), Asianet Movies (Malayalam), Jalsha Movies (Bengali) and Suvarna Plus (Kannada). Furthermore, it would also be aired on www.starsports.com.
     
    Tickets to the opening ceremony and first match of Hero ISL are priced between Rs 200 to Rs 2500. Tickets can be booked online at www.indiansuperleague.com. Tickets are also available at Salt Lake Stadium box office.

  • MIB gives licence to 12 new channels

    MIB gives licence to 12 new channels

    MUMBAI: 12 new channels have been added to the list of permitted private satellite TV channels in India after they received licence clearances from the Ministry of Information and Broadcasting (MIB). As of 31 August 2014, there are 810 channels in all as compared to 798 till 28 August 2014.

     

    Of the 12 additions, one is a news channel and the rest are non-news. The total news and current affairs channels in the country are now 398 and non-news and current affairs are 412.

     

    The new channels that have received clearances include Blue, ESPN, ESPN HD, Star Sports Highlights, Star Cricket Asia, Janam and Green TV.

     

    Meanwhile, existing channels Star Sports 1, Star Sports 2, Star Sports 3 and Star Sports 4 have got permission for languages English, Hindi, Assamese, Bengali, Bodo, Dogri, Gujarati, Kannada, Kashmiri, Konkani, Maithili, Malayalam, Manipuri, Marathi, Nepali, Sanskrit, Santhali, Sindhi, Tamil, Telugu, Urdu and any other language as permitted under the Constitution of India.

     

    Star Sports HD1 and Star Sports HD2 have got permission for languages English, Hindi, Assamese, Bengali, Bodo and Dogri. New channels under Star India that got permission- ESPN, ESPN HD, Star Sports Highlights and Star Cricket Asia also have permission for all the above languages.

     

    The number of TV channels permitted for uplink from and downlink to India has increased from 671 to 682 with 376 (earlier 375) news and 306 (earlier 296) non-news channels. The number of channels permitted for uplink from India has increased from 34 to 35 with six news and 29 (earlier 28) non-news channels.

     

    TV channels that can only downlink in India stayed constant at 93 with 16 news and 77 non-news channels.

  • Sachins farewell frenzy works in favour of Star Sports

    Sachins farewell frenzy works in favour of Star Sports

    MUMBAI: He isn’t called the God of cricket for no reason. Master blaster Sachin Tendulkar certainly has some supremacy that creates magic. His farewell test match has emerged as the highest rated test match on television in India in the last eight years. According to the TAM ratings provided by the channel, the match garnered 1739 average TVTs (TG: C&S 15+, M, SEC ABC) that remains unmatched since 2005.

     

    The two test matches in the India-West Indies series were telecast on Star Sports 1, Star Sports 2 and Star Sports HD1 in English, while Star Sports 3 showcased the match in Hindi. Star Sports network channels together had the maximum channel share across all genres during the six days when the test series was on in terms of overall TVTs generated during the day.

     

    Even online, the Sachin frenzy worked well for the Network. The series was also streamed live on www.starsports.com that attracted 3.5 million unique visitors during the two matches of the India West Indies test series. A Sachin Memory Project that captured Sachin’s 24 years with videos and stories was also launched on the website and has received rave reviews with many regarding it as the best salutation to the cricketer.

     

    The series along with the 360-degree marketing campaign launched around it has made the Star Sports brand really big. Its campaigning involved interesting programming, innovative production, disruptive marketing to add buzz around the maestro’s farewell series. The network also launched three high quality programs to engage deeper with the cricket fans.

     

    Besides, a distinctive “Cheer for Sachin” campaign featuring stars from Bollywood, cricket and television stars calling Sachin fans to cheer ‘Sachin Sachin’ was also popular. Many other on-ground activities were also initiated to make the test series memorable for fans who came together to watch the maestro in action.

     

    Star India head of sports business Nitin Kukreja said, “We are delighted with the ratings. We are humbled that maestro’s farewell series was played on our network and wanted to give him a befitting farewell. I am happy to note that cricket fans have appreciated our efforts. Our strategic investment in the Hindi language feed over the past year or so is now paying us huge dividends. We will continue in our endeavor to promote sports culture in the country.”

  • Star Sports launches array of shows

    Star Sports launches array of shows

    MUMBAI: The new campaign by Star Sports wasn’t all that the channel had in its kitty when it announced the launch of six new channels. The network has now launched a slew of new shows: Star Power, Heroes, Masterclass and Hockey Hotshots, aiming at inculcating habit of schedule amongst the sports fans in the country.

     

    Commenting on the launch of new shows, Star India head of sports business Nitin Kukreja said, “The consumption of sports till date has been limited to big live events. We however, would like to engage more deeply with passionate sports fans. Therefore, we are embellishing our live content with a range of new shows and formats. This move is a critical step forward in creating a compelling experience for multi-sports fans who want to watch their favourite sports live and also want to have access to the best of non-live sports programming.”

     

    Shows at glance…
    Star Power – A definitive destination for sports fans for comprehensive updates and insights. The show helps passionate viewers to get deeper into the game. The half-hour show went on air from 6 November and is broadcast live twice a day at 8 pm and 10.30 pm on Star Sports 3.

     

    Heroes – The 13 episode series will showcase star cricketers in a never seen before format, interacting with select children from the age group 8-15 years. The innocent questions and the conversation thereby between the players and the children make the show really interesting. It brings forth traits of the players which have never been explored before. The first show of Heroes featuring Sachin Tendulkar will be aired on Children’s day (14 November) at 7:00 pm and 10:00 pm. The show will feature eminent cricketers including Virat Kohli, Suresh Raina, Rohit Sharma, Shoaib Akhtar, Harbhajan Singh, Shikhar Dhawan, Ravindra Jadeja , Dinesh Karthik , Kumar Sangakkara, Bhuvneshwar Kumar and Cheteshwar Pujara. Heroes will be aired every Saturday at 8:30 pm on Star Sports 3.

     

    Hockey Hotshots: A weekly hockey show that will bring an Indian hockey star under the spotlight in each episode.  Each show will tell the story of its star in terms of his achievement for Indian hockey, his unique skill sets and his significance for the future of Indian hockey.

     

    Hockey Hotshots will focus on ‘Match Winner’ V.R. Raghunath the mercurial drag flicker and player of the tournament in the recently concluded Asia Cup. ‘The Wall’ under the bar P. Sreejesh, vice-captain and adjudged the best goalkeeper of Asia Cup. Mandeep Singh – considered by many experts as the most promising central striker of world hockey. Manpreet Singh, Captain of the junior Indian Hockey team, an Olympian at 19.  Ramandeep Singh – ‘The Play Maker’ a selfless player who keeps the team before self.  Sardar Singh- One of the best mid fielders in the world, a true master of his craft he is considered as one of the most skilful players of modern hockey. Hockey Hotshots will be broadcast every Saturday at 9:00 pm on Star Sports 3.

     

    Masterclass –A half an hour weekly show in both English and Hindi language, Masterclass will focus on highlighting individual techniques adopted by Star Cricket players which made them legends of the game. The show will involve physical demonstrations of various aspects of the game. Icons like Sourav Ganguly, Rahul Dravid, Sunil Gavaskar, Kapil Dev and Navjot Singh Sidhu will discuss in detail intricacies of cricket for the benefit of sports fans. The 13 episode series will be showcased in English on Star Sports 1 and Hindi on Star Sports 3.

  • Greymatter collaborates with Star Sports, Smaash to produce Heroes

    Greymatter collaborates with Star Sports, Smaash to produce Heroes

    MUMBAI: Come 14 November and India will witness one of its most celebrated icons Sachin Ramesh Tendulkar play his 200th and final test match against the West Indies.

    Even as everyone – from brands to hotels to television channels – is busy planning the best possible farewell for the little master, one channel has hit upon a unique way to mark the occasion.

    The channel in question – Star Sports 3 (Hindi) – will debut a new chat show, Heroes, on the very same day, featuring 13 top cricketers from across the globe, starting with none other than Sachin.

    Heroes, which is more in Hindi and less in English, has been created by Greymatter Entertainment (GME) in collaboration with Star Sports and Smaash  located at Lower Parel, Mumbai.

    Speaking about Heroes, GME owner Rahul Sarangi says: “It is a unique chat show, where the world’s top cricketers will be seen chatting informally with kids in the age group of 7-14 years. As for Sachin, he is the biggest icon that India has ever had. He has given us more smiles than any other icon.”

    Apart from Sachin, the 13-episode series will feature Suresh Raina, Virat Kohli, Rohit Sharma, Ravindra Jadeja, Shikhar Dhawan and Kumara Sangakara among other cricketers.

    Explaining the thought process behind Heroes, Sarangi says: “It is simple; it is an entertainment chat show, and yet inspiring. This is also in sync with Star Sports’ new campaign ‘I believe’. The show is for kids to find the heroes within themselves.”

    Elaborating on the show being in sync with ‘I believe’, Sarangi says: “If you see cricketers today, they come from small towns, having big dreams. The reason they had bigger dreams was because they grew up watching Sunil Gavaskar, Kapil Dev, Saurav Ganguly and Rahul Dravid in their younger days. So, through this show, we give these kids an opportunity to come closer to their heroes and understand what they do when off the field.”

    Sarangi informs that around 60 kids are part of the show and pose candid questions to the cricketers. Apparently, six to seven cameras were used during the shoot, with three edit machines to edit the show. Since the makers needed a very informal environment, the series was shot inside Smaash.

    According to Sarangi, Heroes is about inspirational stories of cricketers, minus any gyaan. “Since it is a ‘No gossip’ show, cricketers are without guard: talking everything under the sun,” he says, pointing out that they will be showcased in a completely different avatar. The show has been moderated by Roshni Chopra.

    He substantiates: “Virat Kohli will be seen teaching kids how to dance, Sangakara will teach violin and Raina will be seen cooking. And yet, all of them will talk about their childhood and what made them the heroes that they are today. It is through the inspirational figure that the kids will get to hear inspirational stories.”

    Sarangi goes on to reveal that Sachin will be seen teaching kids how to play spin against Shane Warne. “Smaash, which has a 3D facility, will show Warne balling. During the episode, Sachin will be seen teaching the kids how to bat on such kind of spin ball delivery,” he illustrates.

    It is a unique chat show, where the worlds top cricketers will be seen chatting informally with kids in the age group of 7-14 years says Rahul Sarangi

    Rubbishing any suggestions of the show being scripted, Sarangi adds: “Considering the show is not scripted, it is the kids who come up with the questions. It is just filtered by the channel and also us, to ensure that the questions aren’t repetitive. We keep the house open for questions. We don’t feed any questions.”

    About the collaboration, he says: “It was a concept well thought by Star Sports. The channel wanted to do a chat show. They approached us with the brief, after which together we brain stormed and came up with the concept.”

    Sarangi explains that the cricketers featured on Heroes were decided together by all three parties involved. “The next step was to convince them to be part of the show, considering all of them are popular players, it was difficult to get their time,” he says.

    The cricketers spent approximately five hours on the sets for the shoot. “We shot one hour of content to come up with a 24 minute episode,” he says, adding it was a once in a lifetime opportunity for the kids. “They are not a studio audience. Here, they sit so close to the cricketer that they can touch him and also interact with him like they were sitting with him in their living room.”

    A considerable amount of time went into the making of Heroes. “A thorough research was conducted to understand what is palatable to the audience, what would be fun for the kids and yet make sense to our audiences watching the show. Even designing the look and feel of every episode took sufficient amount of time,” says Sarangi.

    How confident are the makers about the show? “These days shows are made on conviction,” replies Sarangi, adding “We had two kids’ managers to look into the needs of the kids. Since we were shooting with kids, we had to take care of the hygiene and many other issues relating to shooting.”

    It’s an in-house creative team that worked on the show. “Almost 40 people sat on production, post production, editing, research etc for the show. We don’t believe in taking freelancers for shows like this,” Sarangi rounds off.