Tag: Star Sports 1 Kannada

Star Sports 1 Bangla to launch on 5 March

MUMBAI: Star India is all set to launch its fifth (including Hindi) regional sports channel to cater the Bengali audience i.e. Star Sports 1 Bangla on 5 March, a source close to the development informed Indiantelevision.com. The soft launch of the channel is in the process and it is being tested on Asiasat-7 satellite.

In the last six months, the broadcaster has launched three channels apart from Star Sports 1 Bangla. The three channels are Star Sports 3, Star Sports 1 Telugu and Star Sports 1 Kannada.

It is to be seen whether the Bengali audience gets to watch the second ODI match between India and Australia as it is on the same day of channel launch.

Recently, the broadcaster released its rate card after amendments on 21 February 2019 and added the channel in several bouquets. Star Sports 1 Bangla has been added in Bengali Value pack priced at Rs 49, Bengali Premium pack for Rs 79, Bengali HD Value pack at Rs 85, Bengali HD Premium priced at Rs 120.

Star has also revealed that Star Sports 1 Bangla will be available for Rs 19 on a-la-carte.

To cater to the diverse consumer segments based on the consumption, Star India has launched two more packs Bengali-Hindi Premium pack for Rs 85 and Bengali-Hindi HD Premium for Rs 130. Both the pack have Bengali, Hindi, English entertainment and movie channels apart from sports and infotainment channels.

With the launch of Star Sports 1 Bangla, the broadcaster will have 37 SD channels including 11 SD sports channels. It also owns 27 HD channels including five sports HD channels.

February 26, 2019
Star Sports launches #BabySitting campaign ahead of the Australia’s Tour of India

MUMBAI: Aptly setting the tone for a sensational ‘Summer of Cricket’ ahead, Star Sports, India has rolled out a TVC for the upcoming Paytm India v Australia ODI and T20 series. The highly anticipated five-match ODI and two T20 international matches starting February 24 will bring together two of crickets’ fiercest rivals pitted against each other. The film has been conceptualised by Taproot Dentsu.

The on-ground banter in the recently concluded series between the two nations was lively and research conducted by Star Sports showed that it was spontaneously associated with the series. Riding on this banter, Taproot Dentsu has created two entertaining, topical films for the series with Virender Sehwag being the lead character talking about the campaign #BabySitting- Issbaar Kohli and team Australians ki babysitting karne ke liye hain taiyyar. A cheeky take on Tim Paine’s remark to Pant, these films play up the babysitting theme to pitch one team against the other.

Star Sports CEO Gautam Thakar said, “The campaign amplifies the fun banter that all fans look forward to in every India vs Australia series. This series kicks off a “summer of cricket” on Star Sports including the VIVO IPL and the ICC World Cup. We are even more excited this year as we will now telecast this on our dedicated sports channels in Tamil, Telugu, and Kannada for our regional viewers apart from our existing English and Hindi feeds.”

Speaking about the campaign, Taproot Dentsu CCO Santosh Padhi said, “Cricket banter gets a lot of attention in popular media and Paine’s remark has provided grist to our creative mill. The Aussies are good sports and we’ve used their dig against them, to set up a face-off between the two teams. A cheeky personality like Sehwag was an easy choice as the celebrity face for this campaign.”

Campaign Links:

YouTube:https://youtu.be/XD9EcP296_c

Facebook: https://www.facebook.com/starsportsindia/videos/318741902104188/

Twitter:https://twitter.com/StarSportsIndia/status/1094502571044204550

Kohli led Team India will clash against the Aussies in the first ODI on February 24 in Visakhapatnam. With both teams working to finalise their core playing group in the run-up to the ICC Cricket World Cup 2019, this series plays an important role for both teams to identify their favourable playing XI.

Star Sports will telecast the series LIVE in 5 languages – English, Hindi, Kannada, Tamil and Telugu and on Star Sports 1/HD, Star Sports 1 Hindi/HD, Star Sports 1 Kannada, Star Sports 1 Tamil and Star Sports 1 Telugu.

Cricket fans can enjoy the action in their preferred language with detailed analytical commentary including the usage of graphics and augmented reality (AR) on the Select Dugout which will be available on Star Sports Select 1/HD for all the T20Is.

February 11, 2019
Star Sports 1 Kannada to launch on 30 December

MUMBAI: After announcing the launch of Star Sports 1 Telugu, Star India is all set to unveil its fourth regional channel after Star Sports 1 Hindi, Star Sports 1 Tamil and Star Sports 1 Telugu (launching on 7 December). The next language market of focus for the company is Kannada and the channel is likely to go on air on 30 December 2018, a source close to the development informed Indiantelevision.com.

Star Sports 1 Kannada testing is in process on AsiaSat 7 at 105 degree east. Star Sports 1 Telugu is also being tested on the same satellite.

Star India's attempt at securing an exclusive sports channel for its Kannada viewers didn’t see the light of day for the 11th season of IPL. Regulatory hurdles made the broadcaster switch the Kannada feed to Star Suvarna Plus.

In an interview with Indiantelevision.com, Star Sports CEO Gautam Thakar had said that Kannada and Telugu were going to be priority language markets.

Under the new tariff order, Star Sports 1 Kannada (30 December) and Star Sports 1 Telugu (7 December) have been priced at Rs 19 for TV consumers.

In September this year, Star Sports also launched Star Sports 3, a multi-lingual channel in place of Channel V.

Towards the end of last year Star India contemplated taking Channel V off air, with Star Sports 1 Kannada as its substitute, with 16 November 2017 having been fixed as the launch date.

However, the broadcaster was unable to get the necessary approval from Ministry of Information and Broadcasting (MIB).

Star Sports currently boasts of 14 channels, including Star Sports 1 Telugu, in its bouquet, with nine Standard Definition (SD) and five High Definition (HD) channels. Star Sports 1 Kannada will increase the count to 15.

December 6, 2018
Star Sports 1 Telugu to launch on 7 December

MUMBAI: Star Sports is all set to unveil its third regional channel after launching Star Sports 1 Hindi and Star Sports 1 Tamil. The next language market of focus for the company is Telugu and the channel will go on air on 7 December 2018 i.e. Friday, a source close to development informed Indiantelevision.com. As the Vizag leg of Pro Kabaddi League (PKL) starts on 7 December at Rajiv Gandhi Indoor stadium.

Star Sports 1 Telugu testing is in process on AsiaSat 7 at 105 degree east.

The formal launch of the channel will be done at a press conference at Taj Krishna, Banjara Hills in Hyderabad on 5 December.

In an interview with Indiantelevision.com, Star Sports CEO Gautam Thakar in September had said that Telugu and Kannada were going to be priority language markets for him.

Telugu feed of the sports event like IPL was aired on Star Maa Movies this season.

Under the new tariff order, Star Sports 1 Telugu and Star Sports 1 Kannada (yet to be launched) have been priced at Rs 19 for the TV consumers.

In September this year, Star Sports also launched Star Sports 3, a multi-lingual channel in place of Channel V.

Towards the end of last year Star India contemplated taking Channel V off air, with Star Sports 1 Kannada as its substitute, with 16 November 2017 having been fixed as the launch date.

However, the broadcaster was unable to get the necessary approvals from Ministry of Information and Broadcasting (MIB).

Star Sports currently boasts of 14 channels, including Star Sports 1 Telugu, in its bouquet, with nine Standard Definition (SD) and five High Definition (HD) channels.

December 4, 2018