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Tag: Star Pravah

  • Pro Kabaddi League’s viewership registers significant incline

    Pro Kabaddi League’s viewership registers significant incline

    MUMBAI: The most talked about non-cricket sport in India, Kabaddi has been gaining more prominence. According to TAM Sports analysis, after 37 matches, Pro Kabaddi League’s (PKL) viewership has seen a significant incline.

    In terms of TVR, while the tournament in its debut season (2014) garnered 0.73 per cent after 37 matches, the number has gone up to 1.23 per cent in 2015.

    The incline was also observed in average reach analysis as the tourney has secured 4.39 per cent until now in 2015, while at the same stage in 2014, it managed a reach of 3.86 per cent.

    The time spend (TSV) has also gone up. While in 2015, the time spend per viewer registered so far is 20.02 minutes, in 2014 it was 16.33 minutes at the same stage.

    Last year the tournament was aired on Star Sports 1, 2, 3 & 4 and Star Gold, while this year Star India stretched the coverage to various regions with regional channel in order to enhance its reach. Maa TV, Plus Suvarna and Star Pravah were added to the list of channels showcasing PKL action.

  • “Sports like Pro Kabaddi League will make India a sports nation:” Dr Subhash Chandra

    “Sports like Pro Kabaddi League will make India a sports nation:” Dr Subhash Chandra

    MUMBAI: Star Sports’ Pro Kabaddi League has found many admirers and amongst them is none other than Essel Group chairman Dr Subhash Chandra.

     

    Speaking about Pro Kabaddi League, Chandra said, “Star Sports is doing a great job and is packaging the sport well. It is sports like these, which will make India a sporting nation and not just a cricket nation.”

     

    When asked if Essel Group was mulling at starting something in the league, he said, “I am sure my sports team would be looking at it.”

     

    The second season of Pro Kabaddi League has picked up, not only in terms of sponsorships, but also viewership. According to the TAM Sports analysis, the sport has seen a 60 per cent growth in viewership as compared to the last season for the first 26 matches.

     

    The League, for the first 26 matches, has bagged 1.24 TVR as compared to 0.77 TVR in the last season. What’s more, Pro Kabaddi League season 2 has seen a 13 per cent growth in its average reach as well. This year it registered 4.45 per cent average reach as compared to 3.92 per cent in the last season.

     

    The Time Spent per Viewer (TSV) has gone up from 15.77 in season 1 to 19.91 in season 2.

     

    It can be noted that while in season one Pro Kabaddi League was being telecast on Star Sports 1, Star Sports 4, Star Gold, Star Sports 3 and Star Sports 2, in the second season, it is being aired on Star Gold, Star Sports 3, Star Sports HD2, Star Sports HD3, Maa Movies, Star Sports 2, Plus Suvarna and Star Pravah, thus giving it a larger reach and visibility.

  • Star India to broadcast Pro Kabaddi League in 5 languages across 8 channels

    Star India to broadcast Pro Kabaddi League in 5 languages across 8 channels

    MUMBAI:  Pro Kabaddi League season 2 has just got bigger. Star India, the official broadcaster of the league will telecast the sport in five languages across eight channels. With this, Star India aims to take the traditional Indian sport closer to fans across the country. The language feed is in sync with Star’s effort to nurture and grow the sport, which witnessed spectacular success in its inaugural season.

     

    The second season of Star Sports Pro Kabaddi League, which kicks off on 18 July 2015, will be telecast in English, Hindi, Telugu, Kannada and Marathi across the Star network. The English feed will be carried by Star Sports 2 and Star Sports HD2, the Hindi feed by Star Sports 3, Star Sports HD3 and Star Gold. Recently acquired Maa Movies will broadcast the Telugu-language feed while one can enjoy Kabaddi in Kannada on Suvarna Plus. Star Pravah will broadcast Star Sports Pro Kabaddi League matches in Marathi on Sundays only.

     

    Star India spokesperson said, “Season one of the Star Sports PKL saw us successfully establish Kabaddi in the mainstream, breaking it out of its hinterland niche and transforming it into a sport enjoyed just as much by an urban audience. We want to build on this success in the second season and broaden Kabaddi’s appeal even further by taking it closer to fans in different parts of the country. This move is further sign of our commitment to the growth of Kabaddi and our broader goal of fostering a multi-sport culture in India.”

     

    Built along the lines of a franchise model featuring eight teams from all corners of the country, Pro Kabaddi League enjoyed a phenomenally successful inaugural season last year. The League, which repackaged Kabaddi into a modern sport, produced modern heroes, created new team affiliations and was watched by over 435 million viewers nationwide. That made it the second most watched sport in the country, with the season-finale alone recording a reach of 86.4 million. It witnessed meteoric rise across social media, recording a whopping 2.3 billion plus impressions. 

  • Star Pravah adds new show to boost early primetime

    Star Pravah adds new show to boost early primetime

    MUMBAI: Popular among viewers for its fresh and unique concepts, Marathi general entertainment channel (GEC) Star Pravah is all set to launch a new show to strengthen its early primetime.

     

    Christened Arre Vedya Mana, the show, which is a romantic journey of two young lovers, will go on air starting 20 April at 7 pm. The channel, in order to promote the show, has created hashtags #FirstLove and #StarPravah on social media websites. With the launch of this show, the existing programme Priti Pari Tujhvari has been moved to 6:30 pm.

     

    A Star India official spokesperson said, “Star Pravah has always endeavoured to provide great stories and great characters to its viewers. We are crafting shows, which appeal to and engage today’s youth. In Arre Vedya Mana, we are presenting likeable and relatable characters backed by a gripping story. We are extremely confident that our young viewers will experience as much pleasure while watching this show as we had while creating this storyline.”

     

    The show stars Abhijit Aamkar and Nupur Parulekar as the lead pair, and also features veteran actors Ravindra Mankani, Avinash Narkar, Ujwala Jog, Anuradha Rajadhyakash and Nilima Parandkar.

     

    The title track of Arre Vedya Mana is sung by the duo Vaishali Samant and Hrishikesh Ranade. While the music has been composed by Nilesh Moharir, the lyrics are by Mandar Cholkar.

     

    Plot:

     

    Madhuri, like today’s young Maharashtrian girl, is pampered and free-spirited. She believes in enjoying every moment of her life to the fullest. Being her parents’ only child, every stated wish is fulfilled and she is never burdened with any responsibilities. She is a modern day girl who lives her life as per her own whims, and certainly not thinking of getting married soon.

     

    Madhuri’s fun-filled care-free life changes when a Mumbai boy Swapnil falls in love with her at first sight. His love is unconditional, as he is ready to accept her the way she is. But they are poles apart as their families have brought them up very differently. Swapnil hails from a typical middle class joint family and imbibes that value system. He is a handsome young man and a fitness freak. He is matured but an introvert. An engineer by qualification, he is very loyal and devoted to his work. He always strives to keep his family happy and united.

     

    In this soul stirring story, viewers will get to see whether ‘opposites attract’ is true. Will Madhuri ever fall in love with Swapnil? Will she be able to summit an everest of expectations and relationships? Will she ever understand Swapnil’s unconditional and pure love for her? Will these two individuals so different from each other end up together?

  • Star Pravah presents ‘Chaitra Chahul 2015: Navya Natyanchi Navi Gudhi’

    Star Pravah presents ‘Chaitra Chahul 2015: Navya Natyanchi Navi Gudhi’

    MUMBAI: Gudhi Padva, which is one of the three and a half auspicious days for Maharashtrians, marks the beginning of their New Year. This festival is an integral part of Marathi culture. On this special occasion, Star Pravah has specially brought for its viewers, a celebration which will boost their festive spirit.  ‘Chaitra Chahul 2015: Navya Natyanchi Navi Gudhi’ will put a super-duper spectacle by showcasing the glorious Marathi culture, for its viewers. The exclusive telecast of this show will be on Gudhi Padva Day i.e. 21 March at 8 pm on Star Pravah.

     

    Chaitra Chahul 2015 is a show conceived on the core thought of ‘Sanskruti Sobat Pragati,’ which every Marathi family will be proud to witness. Maharashtrians celebrate Gudhi Padva by hoisting a Gudhi outside their house to welcome the New Year. As the whole Maharashtra celebrates, Star Pravah will celebrate the evening of New Year day that will ignite Marathi pride and honor. Chaitra Chahul will take every Maharashtrian down the memory lane exploring his roots and values, underlining what they signify in today’s times. It will be the biggest entertainment show saluting Marathi customs, rituals, traditions, attire, jewellery and music as they all amalgamate on one platform.

     

    While this is the maiden year of Chaitra Chahul, the hallmark of this event will be Pravah Ratna awards. Star Pravah will honor senior and rising stars in the Marathi space by felicitating them with ‘Pravah Ratna Puraskar’ for their noteworthy contribution in the fields of Theatre, Cinema, Journalism, Social Work, Television and Public Service. Star Pravah believes that this venerable initiative will inspire and motivate people to excel in their respective spheres in the society.

     

    Star India official spokesperson said, “On Gudhi Padva day, Star Pravah is proud to present Chaitra Chahul 2015, an evening full of fun and entertainment for the entire family. We wish to celebrate this Gudhi Padva with our viewers, where our characters will entertain them and aim to become a part of every Marathi household. We are also delighted to have in our midst, some of the best talent in Marathi film and television industry and felicitate them with the Pravah Ratna awards, for their contribution to the industry. Star Pravah takes this opportunity to wish all its viewers a very happy Gudhi Padva.”

     

    Over the years many artists from Marathi cinema and television industry have made remarkable contributions to protect, preserve and enhance Marathi culture. Hosting this very talent on Chaitra Chahul platform can be termed as path breaking success for Star Pravah. The entire family of Star Pravah, including the characters and team, are really proud and excited to present the celebration of ‘Marathiness’. Similarly, every Maharashtrian will feel honored and proud to witness this superlative event of Chaitra Chahul on Star Pravah.

  • Udaya TV tops in the Kannada market

    Udaya TV tops in the Kannada market

    MUMBAI: In week nine of TAM TV ratings, let’s take a look at how regional channels have fared across the country. 

     

    In the Bihar + Jharkhand region in the CS4+ market, Big Magic Ganga led the chart with 2,365 GVTs followed by Mahuaa Plus with 1,122 GVTs and Anjan at the third spot with 666 GVTs.

     
    In the Marathi general entertainment channel (GEC) space, Z Marathi topped the Maharashtra region with 152,047 GVTs followed by Star Pravah at second position with 51,124 GVTs. ETV Marathi stood third with 49,906 GVTs.

     
    In the Bengali market, Star Jalsha continued to hold its number one position in West Bengal with 100,948 GVTs followed by Z Bangla with 81,658 GVTs and ETV Bangla at number three with 24,930 GVTs.

     
    In the Tamil GEC space, Sun TV registered number one position with 216,150 GVTs followed by Star Vijay with 90,069 GVTs and Z Tamil ranked number three with 21,000 GVTs.

     
    On the other hand, in the Kannada market, Udaya stood at number one spot with 68,402 GVTs. ETV Kannada ranked second with 53,460 GVTs and Suvarna at number three scored 47,679 GVTs.

     
    In the Telugu GEC space, Gemini became the chart leader with 108,013 GVTs followed by Maa TV with 95,444 GVTs and ETV at number three scored 82,710 GVTs.

     
    Lastly, in the Kerala region, Asianet scored the highest in the Malayalam category with 52,390 GVTs. Surya reported 13,104 GVTs and Asianet Plus garnered 5,170 GVTs.

  • Asianet scores big in the Malayalam category

    Asianet scores big in the Malayalam category

    MUMBAI: In week eight of TAM TV ratings, let’s take a look at how the regional channels have fared across the country.

     

    In the Bihar + Jharkhand region in the CS4+ market, Big Magic Ganga continued its numero uno position with 2,238 GVTs followed by Mahuaa Plus with 980 GVTs and at number three stood Anjan with 635 GVTs.

     

    In the Marathi general entertainment channel (GEC) space, Z Marathi topped the Maharashtra region with 146,467 GVTs followed by ETV Marathi at number two with 54,562 GVTs and Star Pravah at number three generated 54,060 GVTs.

     

    In the Bengali market, Star Jalsha continued to stay strong at number one position with 101,314 GVTs followed by Z Bangla at number two with 83,519 GVTs. ETV Bangla retained its number three position with 24,190 GVTs.

     

    On the other hand, in the Kannada market, Udaya stood at number one spot with 67,110 GVTs. ETV Kannada ranked second with 57,103 GVTs and Suvarna at number three scored 44,240 GVTs.

     

    In the Tamil GEC space, Sun TV continued to hold its numero uno position with 219,901 GVTs followed by Star Vijay with 110,276 GVTs and Z Tamil with 22,351 GVTs.

     

    In the Telugu GEC space, Gemini became the chart leader with 117,500 GVTs followed by Maa TV with 98,705 GVTs and ETV at number three scored 85,742 GVTs.

     

    Lastly, in the Kerala region, Asianet scored the highest in the Malayalam category with 52,644 GVTs. Surya reported 15,063 GVTs, whereas Asianet Plus garnered 6,029 GVTs.

  • Star Jalsha tops the West Bengal market in week 7

    Star Jalsha tops the West Bengal market in week 7

    MUMBAI: In week seven of TAM TV ratings, let’s take a look at how the regional channels have fared across the country.

     

    In the Bihar + Jharkhand region in the CS4+ market, Big Magic Ganga led the chart with 1,474 GVTs followed by Mahuaa Plus with 1,403 GVTs and Mahuaa at the number third spot with 654 GVTs.

     

    In the Marathi general entertainment channel (GEC) space, Z Marathi topped the Maharashtra region with 148,482 GVTs followed by ETV Marathi at number second position with 54,258 GVTs and Star Pravah registered the third spot with 52,933 GVTs.

     

    In the Bengali market, Star Jalsha continued to hold its number one position in the West Bengal market with 102,166 GVTs followed by Z Bangla with 95,472 GVTs and ETV Bangla at number three with 24,057 GVTs.

     

    In the Tamil GEC space, Sun TV continued its numero uno position with 212,433 GVTs followed by Star Vijay with 84,973 GVTs and Z Tamil ranked number three with 22,105 GVTs.

     

    Talking about the Kannada market, Udaya stood at number one spot with 72,311 GVTs. ETV Kannada ranked second with 55,425 GVTs and Suvarna at number three scored 43,958 GVTs.

     

    In the Telugu GEC space, Gemini becomes the chart leader with 109,721 GVTs followed by Maa TV with 101,083 GVTs and ETV at number three scored 86,429 GVTs.

     

    Lastly, in the Kerala region; Asianet scored the highest in the Malayalam category with 56,052 GVTs. Surya reported 15,079 GVTs and Asianet Plus garnered 6,449 GVTs.

  • TAM Ratings: Sun TV tops the regional space

    TAM Ratings: Sun TV tops the regional space

    MUMBAI: In week 6 of TAM TV ratings, let’s take a look at how the regional channels have fared across the country.

     

    In the Bihar + Jharkhand region in the CS4+ market, Big Magic Ganga led the chart with 1,327 GVTs followed by Mahuaa with 846 GVTs and Anjan at the number third spot with 688 GVTs.

     

    In the Marathi general entertainment channel (GEC) space, Z Marathi topped the Maharashtra region with 145,084 GVTs followed by Star Pravah at number second position with 56,548 GVTs. ETV Marathi stood third with 53,789 GVTs.

     

    In the Bengali market, Star Jalsha continued to hold its number one position in the West Bengal market with 98,463 GVTs followed by Z Bangla with 84,849 GVTs and ETV Bangla at number three with 26,476 GVTs.

     

    In the Tamil GEC space, Sun TV continued its numero uno position with 222,062 GVTs followed by Star Vijay with 66,863 GVTs and Z Tamil ranked number three with 23,110 GVTs.

     

    Talking about the Kannada market, Udaya stood at number one spot with 76,166 GVTs. ETV Kannada ranked second with 56,757 GVTs and Suvarna at number three scored 44,297 GVTs.

     

    In the Telugu GEC space, Gemini becomes the chart leader with 104,070 GVTs followed by Maa TV with 95,127 GVTs and ETV at number three scored 92,411 GVTs.

     

    Lastly, in the Kerala region; Asianet scored the highest in the Malayalam category with 56,477 GVTs. Surya reported 15,185 GVTs and Asianet Plus garnered 5,004 GVTs. 

  • TAM TV ratings: Week 5 of regional channels

    TAM TV ratings: Week 5 of regional channels

    MUMBAI: In week 5 of TAM TV ratings, let’s take a look at how the regional channels have fared across the country.

     

    In the Bihar + Jharkhand region in the CS4+ market, Mahuaa Plus led the chart with 1296 GVTs followed by Big Magic Ganga with 1256 GVTs and Mahuaa at number three with 712 GVTs.

     

    In the Marathi general entertainment channel (GEC) space, Z Marathi topped the chart with 188980 GVTs. Star Pravah stood second with 54815 GVTs and ETV Marathi ranked number three with 48907 GVTs.

     

     In the West Bengal market, Star Jalsha continued to hold its number one position with 115321 GVTs followed by Z Bangla with 80213 GVTs and ETV Bangla at number three with 22223 GVTs.

     

     In the Tamil GEC space, Sun TV topped the chart with 230581 GVTs followed by Star Vijay with 75900 GVTs and Kalaignar TV ranked number three with 24783 GVTs.

     

     Talking about the Karnataka region, Udaya stood at number one spot in the Kannada GEC space with 83990 GVTs. ETV Kannada ranked second with 52342 GVTs and Suvarna at number three scored 44211 GVTs.

     

    In the Telugu GEC space, Maa TV observed the top spot 106835 GVTs followed by Z Telugu with 91733 GVTs and Gemini at number three with 91093 GVTs.

     

     Lastly, in the Kerala region; Asianet scored the highest in the Malayalam category with 61112 GVTs. Mazhavil Manorama stood at number two with 17037 GVTs and Surya TV ranked number three with 16566 GVTs.