ITV

Tag: Star Pravah

  • Q1 FY26: JioStar smashes profit records as IPL juggernaut drives Rs 11,222 crore revenue surge

    Q1 FY26: JioStar smashes profit records as IPL juggernaut drives Rs 11,222 crore revenue surge

    MUMBAI: JioStar has delivered a blockbuster first quarter, posting record revenues of Rs 11,222 crore and profits that soared 154 per cent to Rs 581 crore, powered by what the company calls the “biggest ever IPL in terms of viewership and monetisation.”

    The media behemoth’s earnings before interest, taxes, depreciation and amortisation jumped to Rs 1,017 crore from Rs 774 crore in the previous period, whilst EBITDA margins expanded to 10.6 per cent from 8.1 per cent.
    The stellar performance was underpinned by IPL 2025, which shattered viewing records with 1.19 billion viewers across television and the JioHotstar platform. The tournament’s final match became the biggest T20 match ever on digital, reaching 237 million viewers with a peak concurrency of 55.2 million—obliterating the previous IPL record of 35.9 million.

    JioHotstar’s dominance was on full display during the quarter, with the app hitting 1.04 billion downloads on Android and averaging 460 million monthly active users. The platform reached 652 million viewers during IPL—a staggering 28 per cent year-on-year growth—whilst television delivered 514 billion minutes of watch-time.
    Beyond cricket, JioStar consolidated its entertainment stranglehold with a commanding 35.5 per cent share of TV entertainment viewership. Star Plus retained its Hindi general entertainment channel leadership with six of the top 10 shows, whilst regional powerhouses Star Pravah, Star Jalsha, Star Maa and Asianet maintained their number one positions in respective markets.

    The quarter also saw strategic moves in the free-to-air space, with Star Utsav and Colors Rishtey relaunching on DD Free Dish. Star Utsav became the number one channel from day one, reshaping the FTA Hindi GEC landscape.

    JioHotstar’s content strategy bore fruit beyond sports, posting its highest-ever monthly entertainment watch-time in June 2025. The latest season of Criminal Justice scored the strongest opening for any OTT original in 2025, according to Ormax Media, whilst Kesari 2 emerged as the year’s biggest movie across all languages on the platform.

    International content remained a key differentiator, with Captain America: Brave New World debuting as the quarter’s second most-watched film and Mufasa: The Lion King becoming the most-watched international movie ever on JioHotstar.

    The company’s subscriber base swelled to 287 million during IPL on JioHotstar, whilst reaching over 800 million people on television during the quarter—cementing its position as India’s undisputed entertainment colossus.

  • Amar Vandana Paranjape steps up as senior manager at Shemaroo Entertainment

    Amar Vandana Paranjape steps up as senior manager at Shemaroo Entertainment

    MUMBAI: : Amar Vandana Paranjape has clinched a well-earned promotion at Shemaroo Entertainment Ltd, stepping up as senior manager (lead on-air promotion) for Shemaroo MarathiBana.
    A veteran with over 15 years in broadcast creativity, Amar has been the invisible hand behind many of the channel’s sharp promos, clever packaging, and seamless storytelling — from the first brainstorm to final broadcast. Now, he’s steering the full on-air promotions (OAP) ship, crafting the narrative heartbeat of Shemaroo’s Marathi offering.
    His journey has been a masterclass in media hustle: from launching Star Pravah and Zee Yuva, scripting brand solutions, leading promo operations at Star India, and even setting the pre-launch wheels turning for Hotstar at Prime Focus Technologies. Along the way, he’s worn many hats — animator, producer, director, creative lead — and worn them well.
    Armed with a powerhouse blend of creativity, leadership, and serious operational chops, Amar is now primed to supercharge Shemaroo MarathiBana’s on-air presence — with more big, bold, and brilliant ideas on the horizon.

     

  • Star Pravah’s ‘Aata Hou De Dhingaana’ returns for season 2

    Star Pravah’s ‘Aata Hou De Dhingaana’ returns for season 2

    Mumbai: Star Pravah, Maharashtra’s channel is all set to enthral its audience with the launch of the much-anticipated season 2 of ‘Aata Hou De Dhingaana’ (Let the Fun Begin). This sensational celebrity musical game show, hosted by the beloved Siddharth Jadhav, is ready to bring forth a unique blend of entertainment, music, and fun, starting 21 October 2023.

    The inaugural season of ‘Aata Hou De Dhingaana’ took Maharashtra by storm, earning recognition as the region’s most prominent non-fiction show. It beautifully captured the essence of Marathi culture and music. The numbers are a testament to the show’s resounding success, with a staggering 41.7Mn* viewers watching the first season.

    “The success of the first season of ‘Aata Hou De Dhingaana’ demonstrated our commitment to offering distinctive and engaging content to our viewers. The upcoming season promises to be even more entertaining and captivating, as we persist in celebrating the heart and soul of Marathi culture and music. With the unbeatable combination of Siddharth Jadhav’s energy, our talented celebrity guests, and innovative rounds, we look forward to yet another season of Maharashtra’s biggest non-fiction show and hope to set new benchmarks in Marathi entertainment,” said a Star Pravah spokesperson.

    In the show’s initial season, Star Pravah successfully onboarded over 15 brands as sponsors, featuring a mix of both national and locally rooted brands from Maharashtra. 100+ advertisers included the show in their Maharashtra campaigns. Dabur, a Joint-title sponsor in the first season, has renewed its association for the upcoming edition. Similarly, Hindustan Uniliver, Amrith Noni and several other sponsors from the previous season have chosen to collaborate with the show once again, recognizing the extensive reach it provides for their brands.

    Amrith Noni CEO  Narayan said, “We have been associated with Pravah for many years now, with the reach we get through the channel, this platform works wonderfully for us.  We partnered with Aata Hou De Dhinagaana, one of the biggest shows of Maharashtra last year as well and saw a great response, we are delighted to be part of this journey again this year. We are sure that this season would also break all the records in Maharashtra.”

    Multiple homegrown brands of Maharashtra who are looking to expand their presence in the market have also extended their association with the show. Speaking about the brand’s association with the upcoming season of the show, Siddha Pharma MD Dr. Abhijit Phutane said “Dhouti Yog is a 50-year brand, I am very happy and excited to be associated with Aata Hou De Dhingaana 2.”

    One standout aspect of the show lies in its creative and captivating segments, with the beloved “Saade Maade Shintode”(Get Set Spray) being a crowd favourite. In the forthcoming second season, the show promises an abundance of new and engaging segments, many of which will be making their debut on Marathi television.

    Siddharth Jadhav, a renowned actor and comedian with a vast portfolio spanning both Hindi and Marathi movies, is all geared up to host the mesmerizing world of music and entertainment. His infectious energy and wit have won the hearts of audiences across Maharashtra, making him the perfect host for this remarkable show.

    The upcoming season is expected to elevate the show’s entertainment quotient, featuring Tejashree Pradhan, Apurva Nemlekar, Sharvari Jog and many more who will be engaging in exciting musical games, and engaging challenges. As the show kicks off its second season, audiences can look forward to an even more spectacular and entertaining journey with Star Pravah.

    Get ready for an exhilarating and fun musical ride like never before as “Aata Hou De Dhingaana” season 2 takes centre stage on Star Pravah. Tune in starting October 21, 2023, and join Siddharth Jadhav and a galaxy of celebrities as they set the stage on fire with their vibrant performances and Dhingaana-style entertainment.

  • Kaumudi Mahajan joins Meta India as head of entertainment partnerships

    Kaumudi Mahajan joins Meta India as head of entertainment partnerships

    Mumbai: In a LinkedIn post, Kaumudi Mahajan announced that she has joined Meta India as head of entertainment partnerships. She also mentioned that last week was her final week at Disney Star, where she held the position of senior vice president of marketing and strategy for Marathi Network. She had spent 14 years with the latter.

    Mahajan says in the LinkedIn post, “When I joined Disney Star straight from campus, I was always amazed by the kind of impact it created on its consumers. Mine was one of the billion imaginations it inspired. It’s when I stepped in – I realised it was because of a passionate team who made it what it is.”

     

     

    “My last seven years at Star Pravah have taught me that with grit and grace, we can win the world. They say it takes a village, I say it takes one large family at Disney Star to see a dream and then chase it until it becomes reality,” she added.

    Talking about her new role at Meta India, Mahajan quips, “Equally, I am looking forward to my next challenge at one of the most innovative companies that helps people connect, build communities, and grow businesses. I am thrilled as I start this new chapter and excited for what the future holds!”

  • After two years of muted celebrations, India’s festive spirit is back once again: Disney-Star India’s Kevin Vaz

    After two years of muted celebrations, India’s festive spirit is back once again: Disney-Star India’s Kevin Vaz

    Mumbai: With the return to normalcy and restrictions having been lifted, broadcasters are upbeat about revenue growth during the festive season. Disney Star head of network entertainment channels, Kevin Vaz, is no exception. He tells Indiantelevision.com that the festive season this year is one of the best so far.

    “The sentiment of both the viewers and the advertisers is extremely positive. As a network, we have always celebrated the festive season with much fervour, and our goal this year is to up the entertainment quotient for our viewers when families sit down to watch their favourite content together. This year, we have an exciting content line-up across our Hindi and regional channels to ensure the same. With our strategically planned content pipeline, this festive season, we aim to enhance the viewing experience with more exciting content and build a deeper connection with our viewers. “

    Talking about how he sees the overall TV Adex faring during the festive season, he said that the overall market is extremely positive. “After two years of muted celebrations owing to the pandemic, India’s festive spirit is back once again. There is a great deal of optimism in the market this year and brands are eager to spend.”

    When asked about price hikes that the broadcast industry has gone for, he pointed out that local advertisers have come back after two years and high pricing categories are also reviving, which is adding to the AdEx this festive season. “Also, to ensure higher absorption capabilities, we have lined up our best festive content to entertain the viewers. There are various tentpole properties, festive events, and blockbuster movies planned, improving the overall monetisation capacities of the broadcasters. The advertisers will leverage these to reach out to their customers during the festive season, thus driving overall adex growth.”

    When asked if inflation has been a challenge to yield maximisation during the festive season, he explained that brands have not had the opportunity to engage with their target audience in the last two years and this year there is no stopping them.

    He elaborated on the strategy to work with national and local brands in India. Onam always sets the tone for the festive season. He said, “From what we have witnessed on our Malayalam channels, I can say the season is off to a great start. There is a rise in the local/retail sectors coming forward, aided by positive consumer sentiment. Similarly, Ganesh Chaturthi and Dasshera were great for Star Pravah and Star Jalsha, respectively. All of this has already paved the way for the upcoming Diwali outputs.”

    He also noted that there is more brand integration compared to last year. “Brands are increasingly looking for innovative brand solutions to engage the audience. Maruti Suzuki launched its latest car, the Grand Vitara, on Star Plus’ non-fiction show Ravivaar with Star Parivaar. Reliance Trends collaborated with us on Star Jalsha to launch the celebratory campaign, Trends Saj Parbon 2022, to usher in the spirit of Durga Puja and inclusivity. We are also seeing brands like Flipkart and Max Fashion doing vignettes to increase their festive sales.”

    In terms of spending by various categories, he said that categories like consumer durables, electronics, retail, jewellery, fashion, and lifestyle are going all out this season. “These categories provide the boost and make the difference between a festive quarter and a regular quarter. Some categories have not been able to advertise for the last two years; they are coming back with a bang.”

    When asked about how much of TV’s annual ad spend happens during the festive season, normally, he said that in the last two years, the share of TV’s annual spend during the festive season increased drastically due to other months impacted by the pandemic. “This year we are seeing similar trends to the pre-pandemic year 2019, where the share during the festive quarter was higher than other quarters marked by categories like consumer durables, electronics, retail, jewellery, fashion, and lifestyle.”

    “The festive season is a great time for categories like consumer durables, electronics, retail, jewellery, fashion, and lifestyle to advertise. While the regular categories like FMCG and e-commerce continue to advertise all year round, it is these categories that drive the festive spending.”

    He, however, added that the biggest icing on the cake is the auto industry. “Normally we would see two or three manufacturers advertising during Onam. But this year, every manufacturer was advertising. That will be the standout category this time. In fact, Maruti Suzuki launched its latest car, the Grand Vitara, on Star Plus’ non-fiction show Ravivaar with Star Parivaar.“

    Content line-up

    For Onam celebrations, Asianet had a line-up of movies and shows like Bro Daddy, Bheeshma, Twenty One, and Lalitham Sundaram. During the season, the channel brought special non-fiction formats, including cookery and celebrity chat shows.

    Asianet announced the tagline “Anudinam Valarunna Atmabandham” (a relationship that grows every day). The theme and proposition of Onam, he explains, was to help Malayalis celebrate with the best entertainment on offer – blockbusters, events, Onam themed shows etc.

    In Maharashtra, viewers witnessed Star Pravah Ganeshutsav 2022 to welcome Ganesh Chaturthi. In West Bengal, the prime attraction was Mahalaya. This was a two-hour pre-festive event paying special tribute to Devi Durga, and Vaz said that it witnessed more colour and energy.

    Star Jalsha launched a non-fiction show called Dance Dance Junior Season Three (on 6 August) in Bengal, in which the participants celebrated Durga Puja through the dance medium.

    Tamil and Telugu audiences were delighted by the grand and much loved show Bigg Boss at Star Maa on 4 September and at Star Vijay on 2 October. 

    In Hindi, Star Plus launched Rajjo on 22 August.

    For movie-loving audiences, blockbusters were aired across the Disney Star network – Vikram (Star Gold, Star Vijay, Star Maa, Star Suvarna and Asianet), Akshay Kumar starrer Samrat Prithviraj and Ranbir Kapoor’s Shamshera (Star Gold), Kaathuvaakula Rendu Kaadhal on Star Vijay, Kishmish & Belashuru on Star Jalsha.

  • Barc week 34: Sun TV regains pole position in all India market

    Barc week 34: Sun TV regains pole position in all India market

    Mumbai: Broadcast Audience Research Council (Barc) has released currency data for week 34 i.e. 20 August 2022 – 26 August 2022. Sun TV is number one in the top 10 channels – all India, 2+ with an average minute audience of 2339.22 (000). It was followed by Star Maa 2268.93 (000), Star Plus 2184.8 (000), Goldmines 2100.79 (000) and Dangal 1870.14 (000).

    Average minute audience (AMA) is defined as the number of individuals of a target audience who viewed a televised “event,” averaged across minutes.

    In the Hindi speaking market, Star Plus is in the top spot with with an average minute audience of 2112.24 (000) followed by Goldmines 2074.51 (000), Dangal 1862.07 (000), Sony Sab 1592.74 (000) and Star Pravah 1584.93 (000).

    In the South market, Sun TV is on top with an average minute audience of 2328.41 (000) followed by Star Maa at 2215.65 (000), Star Vijay 1470.12 (000), Zee Telugu 1464.92 (000) and Zee Kannada 1411.31 (000).

    In the megacities, Sun TV was number one with an average minute audience of 418.99 (000) followed by Star Plus 395.23 (000), Colors 343.16 (000), Sony Sab 315.65 (000) and Star Vijay 296.08 (000).

    In West Bengal market, Star Jalsha was number one with an average minute audience of    1105.92 (000) followed by     Zee Bangla 799.43 (000), Jalsha Movies 231.88 (000), Zee Bangla Cinema 155.76 (000) and ABP Ananda 140.45 (000).

    In Maharashtra/Goa market, Star Pravah was number one with an average minute audience of 1568.57 (000) followed by Zee Marathi 538.99 (000), Colors Marathi 430.36 (000), Sony Sab 419.22 (000) and Goldmines 346.87 (000).

  • Disney Star to launch Odia GEC Star Kirano in June

    Disney Star to launch Odia GEC Star Kirano in June

    Mumbai: Disney Star is all set to enter the Odisha market with its new Odia general entertainment channel (GEC) Star Kirano launching in the first week of June. Star Kirano will be the network’s seventh regional foray after Asianet (Malayalam), Star Suvarna (Kannada), Star Maa (Telugu), Star Vijay (Tamil), Star Jalsha (Bangla), Star Pravah (Marathi).

    The channel aims to scale up the TV viewing experience of Odisha through engaging storytelling, enhanced production quality, and star-studded casting. Its content will be deeply entrenched in the values and cultures of the state and showcase stories of inspiration, hope and progress.

    “Viewers are core to us at Disney Star and we have always set high benchmarks in delivering best-in-class entertainment to them in the language of their choice and in a manner they prefer,” said Disney Star head – network entertainment channels Kevin Vaz. “We have seen immense success across our regional portfolio with viewers having a strong affinity for our brands and content. Odisha is a fast-evolving market with a high affinity towards its local language and we look forward to elevating the entertainment experience for the Odia-speaking viewers.”

  • Regional TV channels ride the growth wave, show surge in ad volume

    Regional TV channels ride the growth wave, show surge in ad volume

    Mumbai: The month of October registered the highest advertising volumes for the year 2021 on TV, as per Broadcast Audience Research Council (Barc) India. But what also remained significant was the growth story scripted by the regional language channels in South, Marathi, Punjabi and Bhojpuri, with a consistent growth in ad volume, not only over 2020 but also 2019 levels.

    In the South cluster, Tamil and Telugu language channels saw the sharpest growth YoY at 17 per cent and 33 per cent, respectively, in terms of ad volumes. According to Barc India, Star Maa became the most viewed Telugu general entertainment channel (GEC) in week 42 (16-22 October) (U+R, 2+, India) and continues to be in the top three channels of India in the last four out of six weeks. Tamil GEC Star Vijay was a leader in the weekday primetime slot in three out of four weeks of October and its shows ranked number one in top fiction and non-fiction programs.

    The Marathi language genre saw a 12 per cent increase YoY in ad volumes with Star Pravah recording the highest reach in the Marathi GEC market. In week 46, Star Pravah achieved its highest-ever TV ratings at 479 GRPs (U+R 2+) for Maharashtra/Goa. Nine out of ten shows among the top 10 programs for Marathi GEC are consistently from Star Pravah for weekdays (U+R, 2+) as per data.

    Star Maa aired the latest seasons of ‘Bigg Boss Telugu’ and ‘Super Singer’ in October, similarly, Star Vijay aired the latest seasons of ‘Bigg Boss Tami’, ‘Star Music’ and ‘Cook with Comali’ during the month. Star Pravah aired its talent show ‘Me Honar Superstar Jallosh Dancecha’ and announced ‘Me Honar Superstar Chote Ustaad’ which started from 4 December.

    Punjabi genre also recorded a 28 per cent growth in ad volumes YoY. PTC Network which operates seven channels in the Punjabi entertainment and news space including PTC Punjabi, PTC News, PTC Chakk De, PTC Punjabi Gold, PTC Simran and PTC Music and accounts for 70 per cent market share in the Punjab market led the ad volume growth in October, according to PTC Network managing director and president Rabindra Narayan.

    “The market sentiment was very good this year compared to the previous two years. In fact, many manufacturers and suppliers did not anticipate the demand during Diwali and faced supply shortages. Both local and new clients increased their advertising budgets, however, for us retail clients and local advertisers grew the pie,” said Narayan.

    PTC Network also invested in launching fresh unscripted content including the second season of talent show ‘Hunar Punjab Da’ and latest season of singing show ‘Voice of Punjab’ in October. The channel is planning to launch new fiction IPs in January next year.

    IN10 Media Network’s Bhojpuri movie channel Filamchi Bhojpuri also saw a nine per cent growth in terms of viewership during the months of September-October, a time when the focus is on major events like Diwali and Chhath Puja to showcase films and devotional content. “Regional channels have seen an upward trend in viewership in the past few years. And the festival season sees a keen interest from both viewers and advertisers,” said Filamchi Bhojpuri vice president – strategy Tarun Talreja.

    A range of advertisers visible on Bhojpuri channels include categories like FMCG, retail, lifestyle and e-commerce. “The advertising trends continue to be positive for the genre with a clear focus from brands looking at Bhojpuri speaking markets as a key reach builder spiralled by both increased consumption of Bhojpuri content and wider reach,” noted IN10 Media Network head of revenue Kavita Sagar.

    The channel showcased a new world TV premiere every week of the festive month and during Chhath Puja aired devotional songs as well as movies highlighting the festival. On 14 November, Filamchi Bhojpuri streamed the film ‘Dulhan Wahi Jo Piya Man Bhaye’ on its YouTube channel which has garnered over 34 million views as of 30 November. Within 15 days of the film release, its YouTube channel grew by 3.2 lakh subscribers, said the channel.

  • Star Plus regains top spot in week 46: Barc

    Star Plus regains top spot in week 46: Barc

    Mumbai: Star Plus regained the top spot after a gap of two weeks as per Broadcast Audience Research Council (Barc) data for week 46 (13 to 19 November). The channel garnered weekly AMAs of 2726.35 (‘000s). It was at the second position last week with 2575.03 AMA.

    Tamil major Sun TV followed Star Plus with 2694.33 AMA. At 2603.83, Star Maa stood third. Star Utsav, Colors, Sony SAB, Star Vijay were at number four to seven, respectively. Marathi GEC Star Pravah, which entered the all-India top-10 league at the tenth spot last week, was at eighth position.  Zee TV and Zee Telugu grabbed the ninth and tenth positions, respectively.

    Sun TV continued to lead the mega cities with weekly AMAs of 457.05 (‘000s). It was followed by Colors, Star Plus, Star Vijay, and Sony SAB.

    The South market was also dominated by Sun TV at 2688.73 (‘000s). Star Maa, Star Vijay, Zee Telugu, and Zee Kannada grabbed the remaining four slots.

    Among the regional markets, Star Pravah was the most viewed channel in Maharashtra/Goa with 1559.13 AMA, Star Jalsha in West Bengal (1173.04), Tarang in Odisha (476.19), and Zee Kannada in Karnataka (1308.6).

    The Hindi heartland was led by Star Utsav with 219.79 weekly AMAs in Rajasthan and 355.03 in UP Uttarakhand.