Tag: Star Plus

  • 51.2 million C&S homes in India: IRS 2006

    The Media Research Users Council (MRUC) has released the topline findings of the Indian Readership Survey (IRS) 2006 (Round 16). The study, conducted for the period July 2005 to June 2006, covers 4,686 towns and villages across the country and involves a sample size of 250,357 individuals.

    The survey notes that the number of C&S homes has increased from 49.1 million in in the previous R15 (January 2005 to December 2005) survey to 51.2 million in the latest R16 one. The total number of TV homes in India has grown from 90 million to 91.9 million. The total TV viewing audience in the country meanwhile, has grown from 430.7 million to 437.8 million.

    As has been the trend in the recent past, the IRS numbers are far more conservative than those thrown up by the National Readership Studies Council‘s (NRSC) findings of the National readership Survey (NRS) 2006. According to the NRS 2006 findings (released in end-August 2006), the number of C&S homes has increased from 61 million in 2005 to 68 million this year. NRS 2006 showed that there are 112 million TV homes in India compared with 108 million last year.

    Minutes 
    2003
    2006
    Avg Time TV 108 92
    Avg Time Radio 80 70
    Avg Time press 31 29
    Avg Time Internet 58 68
    All Media – Av time spent 132 119

    If there is one common thread running through the IRS findings, it is that the explosion in media offerings is leading to increasing casualness in consumption and therefore a concommitemt reduction in stickiness. Viewers are cutting back on time and frequency in consumption.

    There is an overall dispersion in media consumption. More media is being consumed, but time spent has gone down. This is fairly consistent with the changes in urban lifestyles where traveling, socialising, maintenance all eat into leisure time.

    Key Trends in Audience Dispersion

    *More media is being consumed
    *It is being consumed more casually than before
    *With lesser frequency
    *And lesser time being devoted

    This is the case with both TV and Print. Both are experiencing a churn in their relationship with media consumers. On the one hand, there is an explosion in media vehicles, both TV and Print. On the other hand, audiences have really got busy and are compromising on media consumption – in terms of time as well as frequency. They are sharing time across media.

    What this is resulting in is that regular viewers are giving way to occasional viewers. The number of channels watched yesterday increased to 2.2 suggesting higher surfing. While on the other hand, a decline in the number of channels watched in the last one week just suggests further fragmentation.

    Summary

    *Declining stickiness
    *Polarisation in frequency of viewing
    *Overall time spent – a downward trend
    *Audience skew towards lower time slabs
     


    10 Lakhs=1 million

    News & Current Affairs is the fastest growing genre on TV. At 31 per cent reach in the population, it has the highest penetration by genre.

    While News and CA audiences have grown at a faster pace, dailies have grown much more in terms of size – 55 million vs 51 million.

     

    Explosion in media offerings Vs In-elastic Time

    Media proliferation has provided more consumption opportunities. But the consumer is time-constrained. He is cutting back on consumption within the medium, as reflected in the lowering of duplication. But is adding on another medium, as reflected in the increased inter-media duplication.

    He is also cutting back on time and frequency. And clearly moving towards casualness in consumption.

    Impact of TV on Print – Medium is not the message

     

     

    Quality news and information available more than before through means other than newspapers
    Consumption of news not restricted to newspapers alone
    TV and Internet serve the news-seekers immediacy
    While TV News channels provide specific styles
    Internet is a on-demand medium

    TOP 15 MEDIA OPPORTUNITIES
    DD1 (National Network)
    220
    Star Plus
    72
    Dainik Jagran
    54
    Aaj Tak
    51
    DD News
    49
    Zee Cinema
    46
    Sun TV
    44
    Sony TV
    33
    Gemini TV
    33
    ETV
    32
    Zee TV
    31
    Dainik Bhaskar
    29
    Amar Ujala
    29
    KTV
    25
    Hindustan
    24
    All figs in Millions
    Channels – Last 1 week
    Dailies – Claimed Reach

    The great news here for all news media owners is that this increased appetite for news is fuelling readership growth as well so it is not as if TV is eating into print but that both are growing and expanding.

    Readership has grown in absolute numbers, led by Dailies
    *But the AIR Reach has reached a plateau:
    *Regular reading giving way to casual reading
    *Decline in average number of titles read and a gravitation towards reading a single title, within a language & periodicity
    *All this leading to decline at vehicle-level readership, but keeping the AIR constant at an aggregate level

    Dainik Jagran has the highest readership in the country with 18.19 million readers, followed by Dainik Bhaskar with 13.48 million readers.

    Among English newspapers, The Times of India leads with 6.92 million readers, followed by hindustan times with 3.5 million. As before, The Times of India is the only English daily among the top 10 publications.

    In conclusion, the challenge in front of media is to reassemble and deliver to advertisers a mass audience for news, not in one place but across different geographies, different genres and different platforms.

    Click below for bigger picture

    Snapshot of population SEC changes Household penetration of ent. durables
    Exposure to various media Press reach by age Top 10 dailies
    Top 10 language dailies Top 10 English dailies Top 10 TV channels Tuned
    Top 10 watched channels Top 10 GEC/ lifestyle channels Variations in Press Reach
    Top 10 radio channels Top 10 movies channels Top 10 music channels
  • Star Plus announces Two-hour Diwali special programme

    Star Plus announces Two-hour Diwali special programme

    MUMBAI: This Diwali, Star Plus will bring its viewers a two hour episode – ‘Tanishq presents Diwali Dhamaka’ on 14 October Saturday from 7 pm to 9 pm.

    Diwali Dhamaka brings the Viranis, Agarwals, Lambas and all the other family members of the Star Parivaar under one roof, states an official release.

    The release adds that, the channel has also scheduled an Antakshri competiton between a group of boys and girls to spice up the proceedings.

  • Star Plus Lightens the mood as soap opera Fatigue Sets in

    Star Plus Lightens the mood as soap opera Fatigue Sets in

    Come Monday and Star Plus will tickle the funny bone with Krishna Sharma – C.A. Yesterday producers Cinevistaas Ltd. and Contiloe Films Pvt. Ltd. announced the launch of the weekly comedy series. The show airs from 8-8:30pm.

    With game show Kamzor Kadii Kaun and the Balaji Soaps Kyunki Saas Bhi Kabhi Bahu Thi and Kahani Ghar Ghar Ki showing a gradual drop in ratings. Star Plus needed to do something different to maintain its leadership status by ensuring viewer loyalty.

    Also Star Plus lags behind in the comedy genre where rivals like Sabe TV and Sony Entertainment Television have scored points with shows like Office Office and Hubahu.

    Krishna Sharma C.A. represents the second venture between between Cinevistaas Ltd. and Contiloe Films Pvt. Ltd.The first venture Shhh… Koi Hai is a suspense drama that airs in the night on the channel.

    On Star Plus Cinevistaas also has the religious show Dharam Aur Hum. The show hosted by Anup Jalota airs every Sunday morning. Cinevistaas also has the mythological Draupadi running on Sahara TV.

    The director of Krishna Sharma C.A. Vijay Krishna Acharya said that the aim was to strike a delicate balance between serious and comic elements without sounding preachy. The show has a slapstick element to it. The show is also aiming to hit a nerve by dealing with basic issues that affect everyday lives like eve teasing, dowry, the controversial issue of child marriage.

    The focus is on the clever manner in which the lead protagonist gets out of tricky situations. Each episode deals with the intensity of a different issue.

    He also said that though Krishna Sharma is a cartoon artist the word C.A. could lead to people thinking of a chartered accountant. Through the title the director said that he wanted to put across the point that the nature of people can be both dual and deceptive.

    Regarding his background he mentioned that he aided Kundan Shah for three years on Kabhie Na Kabhie.

    He also mentioned that he had earlier worked on a pilot for Cinevistaas. He also pointed out the difference between working for national broadcaster Doordarshan and private channels. With DD one has to take care of advertising in addition to conceptualising the story. However one has the rights to the show.

    With a private channel things work in a reverse fashion. Finding advertisers is the channels headache but the rights remain with them. It is somewhat similar to writing an article for a newspaper he said.

    The channel also pitches the idea to the show producers and the show is monitored by an executive producer for the channel. Abrupt changes in future episodes are not uncommon if ratings are not upto scratch.

    About the choice of Shradhha Nigam for the title role he said that he found that she was able to tackle subtlety and difficulties of different situations in a natural fashion. He also found her quick on the uptake.

    Anjan Srivastava plays Krishna Sharma’s father. He said, ” This concept is about true spirit and what television is all about i.e. a programme about ethical values with a message for the common man’. Other cast members include Ravi Baswani, Neelu Kohli, Sandeep Mehta.

  • Star Plus invokes superheroes in fight for 8 pm slot

    Star Plus invokes superheroes in fight for 8 pm slot

    MUMBAI: In a strategic U-Turn, Star Plus has replaced its 8 pm tale of re-birth and love Pyaar Ke Do Naam – Ek Raadha Ek Shyaam with a futuristic science fiction drama Antariksh.

    The game plan has the channel eyeing kids and housewives to fight the Zee TV soap airing in the same slot, Banoo Main Teri Dulhann.

    “Our focus group discussions reveal that the majority of housewives turn to TV in a serious manner only post 8:30 pm. We have also found that kids are generally glued to television till 8:30 pm. So, with Antariksh, we are targeting both these audience groups. We hope that, the upcoming Diwali holiday season will help the show to attain a strong opening,” states Star India EVP Deepak Segal.

    Antariksh is launching on 2 October. Star Plus’ last attempt on the kids genre was with the weekend prime time show Haatim, produced by Sagar Arts. Haatim ran on the channel for 50 episodes. An official release assures that “Antariksh is not just kid’s programming, since it is inspired by the Ramayana.”

    Antariksh, is an adventurous action-fiction of various events that will shape the destiny of the indomitable and courageous Prince Amar, as he fights the ultimate evil, Rankaal, in his quest to save humanity. It is the fight between good versus evil (Amar versus Rankaal). The story is a war of the titans which is fought with hi tech gadgets and amazing weapons, the release further informs.

    The series is produced by Ashim Samanta and Jyotin Goel from Wild Fire Entertainment. The special effects and animation part of Antariksh is handled by Jyoti Sagar from Sagar Arts Productions and Prasad Ajgaonkar from Interactive Realities Ltd.

  • Diwali rush for concepts, slots and TRPs

    Indian television‘s Hindi general entertainment space is at its aggressive best.As the market is about to enter its ‘harvest‘ season — with the big stakes game of Diwali placed just a month away — there is a thunderstorm brewing on the programming battlefront.

    Late last month, when Zee TV pointed a finger at Star India, making a serious charge of copyright infringement, the incident had given away the plot of the big fight coming up. Zee Telefilms issued a notice to Star demanding it withdraw all activities around its upcoming soap, tentatively titled Betiyaan, claiming ownership of the concept. Zee said it was in fact gearing up to launch its big ticket soap Ghar Ki Lakshmi Betiyann, produced by Creative Eye.

    Star dismissed Zee‘s charges, asserting that the show‘s writer Rekha Modi had registered the titles and the concept with various copyright bodies well before Zee made its own registration.

    According to market sources, the issue finally got resolved through an out-of-court settlement. Zee retained its original title Ghar Ki Lakshmi Betiyann title, whereas Star chose the name Betiyaan apni yaa…Paraaya Dhan.

    Now, compare the storylines, as offered by both the channels:

    Betiyaan apni yaa…Paraaya Dhan is the story of six daughters and one son born into a Zamindar family of Neelkanth Chanda Rana. It is the story of a father who rebukes his daughters because for him they are a burden. They have come into his life only for want of a son. Krishna, the eldest daughter and the protagonist, is based on Lord Krishna‘s character and personifies his depth of wisdom and understanding. A simple, honest and principled girl, she is the balancing factor amongst her sisters. Paraaya Dhan may be considered the story of many a home in India where it is believed that a son will take the family name further and a daughter is Paraya Dhan, states a Star India release.

    According to the Zee official communiqué, Ghar Ki Lakshmi Betiyann is Zee TV‘s steadfast attempt to address the ever-persistent issue of gender discrimination in our country. The show highlights certain myths that exist in our society today. States Zee TV programming head Ashvini Yardi on the Ghar Ki Lakshmi Betiyann, “With Ghar Ki Lahsmi… we are trying to highlight the serious issue of gender inequity that is prevalent in our society.”

    And it is again strategies and counter strategies. On 19 September, Zee TV conducted a press conference to announce its plans to launch Ghar Ki Lakshmi Betiyann — set in a Gujarati household — on 25 September. On 18 September, Star made the smart move of talking to the media about its October launch Paraaya Dhan well in advance. Apart from the plot, what was revealed was the time slot of 9 pm, Monday to Thursday. The result: Star could let the market know about the development a day in advance.

    What makes both these Betiyaan shows keenly fought properties? With Ghar Ki Lakshmi Betiyann, Zee TV is attacking one of the two most crucial time slots of Star Plus – 10 pm, where the long running soap Kahaani Ghar Ghar Ki is playing. Letting the Zee TV do what it had done in the 9 pm – 10 pm slot (with success stories Saath Phere & Kassamh Se) would be suicidal for Star Plus and the channel understands that fact very well.

    Kahaani Ghar Ghar Ki is an old show with a dedicated viewership and we are confident of the soap overcoming any new challenge in its way. But we will make efforts to protect the show. I am not hinting that we will be doing stunts to keep the viewer glued. We will be taking liberties that the story line would allow and accordingly, we will be creating twists and turns in the plot to fight competition,” Star India senior creative director Shailja Kejriwal says.

    “The main strength of Ghar Ki Lakshmi… is its content and we have full faith in it. The soap is very important for us. Creative Eye is producing the show; it has been placed in the 10 pm time slot; and more importantly, we believe that the concept is very unique but very relevant. No counter strategy would be able to stop this soap,” retorts Zee TV‘s Yardi. She adds that Zee wouldn‘t be resorting to any exercise such as simultaneous premiere on its network channels to expand the viewership.

    And one show that will be making its best efforts for not getting caught in this exchange of fire would be Sony‘s brand new celebrity dance show Jhalak Dikhhla Jaa. Reason: Jhalak.. again has been placed in the crucial slot of 10 pm, Wednesday and Thursday.

    It seems the leading channels are almost done with their key Diwali arrangements. With the introduction of Ghar Ki Lakshmi… in the 10 pm slot, Zee TV has revamped its 10 – 11 pm slot. L‘il Champs will now air Friday-Saturday at 10 pm. Shabaash India has been shiifted to the Monday -Tuesday 10.30 pm slot, while Johny Aala Re will now air on Wednesdays and Thursdays at 10.30 pm.

    Star One is meanwhile revamping its prime time band as well, with the entry of Nach Baliye 2 on 25 September (placed in the 8:30 pm slot) and the launch coincides with the Ghar Ki Lakshmi… launch in terms of dates. In October, two other soaps Saathi Re and Betiyaan apni yaa…Paraaya Dhan will mark the launch of new primetime programming band, with Saathi Re airing at 8:30 pm followed by Betiyaan apni yaa…Paraaya Dhan at 9 pm.

    After Jhalak.., Sony‘s Diwali plans would revolve around two upcoming properties: a prime time soap Kaajaal and a reality-based show titled Big Boss. Though the channel is yet to reveal its plans about these two shows, indications are that they will be placed in the 9 to 10 pm slot.

  • Star Plus changes 8 pm tactic; brings in sci-fi series ‘Antariksh’

    Star Plus changes 8 pm tactic; brings in sci-fi series ‘Antariksh’

    MUMBAI: Hindi general entertainment space will soon witness an interesting contest between soap operas and a sci-fi series, as Star Plus has announced the launch its first ever sci-fi series Antariksh.

    The show, scheduled to launch on 2 October, has been positioned in the crucial Monday – Thursday 8 pm slot.

    Produced by the duo of Ashim Samanta and Jyotin Goel from Wild Fire Entertainment, the concept of the show is designed to interest the younger viewers on the prime-time band. Antariksh, which is set in a modern jet-set atmosphere, will draw its inspiration from the Indian mythology of Ramayana, as the story’s basic premise is that of a war between good versus evil, as per an official release.

    States Star India EVP Deepak Segal, “Aimed at our younger viewers, Antariksh, is a revolutionary mix of utopian vision of justice and prosperity, which we are launching exclusively in the weekday prime-time band, for our younger viewers. It’s a story full of new-age imagination that will see the use of hi-fi gadgets, which is sure to create a cult amongst them.”

    “With our already established, unmatched leadership in this genre, we are hopeful this show of space-age heroism will prove to be a treat for all the sci-fans, and consequently help us in further consolidating the prime-time slot on the channel,” Segal adds.

    Antariksh will be an action tale, of fictitious and imaginative characters living in space. This animated drama will be packaged with intense creativity coupled with heavy-duty computer generated graphics and illustrations, by Jyoti Sagar from Sagar Arts Productions and Prasad Ajgaonkar from Interactive Realities Ltd, the release claims.

  • ATN to broadcast Star Plus programmes in Canada

    ATN to broadcast Star Plus programmes in Canada

    MUMBAI: Asian Television Network International Limited (ATN) has acquired exclusive rights to broadcast programming from Star India’s Hindi general entertainment channel Star Plus within the territorial boundaries of Canada.

    “We do not ever take our viewers for granted and for program quality and excellence Sky is the limit. We are ecstatic and proud as we look forward to the launching of Star Plus programming on our ATN Channel next month. The launch is planned to coincide with the festivities of Diwali and Eid,” says ATN president & CEO Shan Chandrasekar.

    ATN operates 13 television channels and has programming alliances with leading International Broadcasters.

  • ATN to broadcast Star Plus programmes in Canada

    MUMBAI: Asian Television Network International Limited (ATN) has acquired exclusive rights to broadcast programming from Star India’s Hindi general entertainment channel Star Plus within the territorial boundaries of Canada.

    “We do not ever take our viewers for granted and for program quality and excellence Sky is the limit. We are ecstatic and proud as we look forward to the launching of Star Plus programming on our ATN Channel next month. The launch is planned to coincide with the festivities of Diwali and Eid,” says ATN president & CEO Shan Chandrasekar.
    ATN operates 13 television channels and has programming alliances with leading International Broadcasters.

  • Star Plus to launch ‘Rin Mera Star Superstar’ on 8 September

    Star Plus to launch ‘Rin Mera Star Superstar’ on 8 September

    MUMBAI: Star Plus’ nationwide talent hunt targeted at the kids segment, Rin Mera Star Superstar, will launch on 8 September at 7:30 pm. The hunt is dedicated to unearthing talent in children aged 5-14.

    The programme promises to offer a national platform for talented children to showcase their potential that will help them win a scholarship of Rs 5,00,000 to pursue the dream of becoming an artist. Rin Mera Star Superstar will be hosted by television actress Shilpa Sakhlani.

    As per an official release, mothers of the kids have an active role to play in defining the kid’s victory or loss in the Maa Sangram round where each mother plead to the judges and audience requesting votes for his/her talented child. Her appeal will then be judged by the audience and can affect the final scores of her child. The mother-child duo with the highest score will move on to the semi-finals level of the Talent Hunt.

    Rin Mera Star Superstar jury panel comprises of Sachin Pilgaonkar and Farida Jalal. Selected from among lakhs of entries across the country, 40 most talented kids will showcase their talent to the world and garner votes along with their mothers to achieve the coveted title!! These kids have been groomed by choreographer Pooja Shetty, singer Qadir Mustafa Khan and actor Alok Ulfat The hunt on air kick starts with actress and super mom Raveena Tandon coming especially to encourage the kids in the first episode followed by many more famous personalities later, the release further adds.

    Show Format
    Produced by Endemol, Rin Mera Star Superstar will be aired every Friday eliminating two out of the four kids in each episode. Two Semi final episodes and a Grand Finale will follow elimination rounds. Each show will open with the host introducing the celebrity guest, judges and contestants for the day to perform. After the performance round, Mothers of two kids who have qualified will plead to judges and viewers to vote for their child. Contestant who gets the highest score will make it to the semi finals.

  • ‘Acting is  self-expression but you also add something to it’

    ‘Acting is self-expression but you also add something to it’

    Be it as a historical character of a bygone era or today’s contemporary women, actress Mrinal Kulkarni has etched a place for herself with selective, yet substantial roles.

    In the past, Mrinal has portrayed the daring young Maratha queen Ramabai, in Swami, and Devi Ahilyabai Holkar, a legendary queen of Indore who left an lasting impression as a good administrator after looking after her kingdom for nearly 44 years, in Sanjay Khan’s Great Maratha. She also played central roles in Meerabai andNoorjahan.

    Mrinal’s initial tryst with television was pure chance, where talent met opportunity. It was during a college annual gathering that Shrikant Moghe, an eminent actor-director (Marathi) spotted Mrinal while she was performing. He immediately offered her the role of Ramabai. Mrinal was only 17 then.

    Acting apart, Mrinal continued her studies and went on to pursue a Masters in Linguistics from Poona University. Soon after graduating she married her long time friend and it was goodbye arc lights for the next three years.

    She marked her second coming in television with Great Maratha. She has also acted in a few Marathi movies, the more recent being Jodidar, a social film that dealt with the marital relationship where she plays a double role, not of twin sisters separated in childhood, but of two modern women.

    Currently, Mrinal is doing a range of roles and is seen on all the main Hindi channels – Khel (Sony), Son Pari(Star Plus), Sambhandh (SabeTV), Draupadi (Sahara) and will soon be seen again on Zee, which is set to show re-runs of Hasretein, Sparsh and Teacher from August-end.

    While in Son Pari – a fantasy serial for children – she plays fairy godmother, in Sambhandh she enacts the role of women who drifts away from her husband and children in pursuit of success. In Khel she plays a daughter eager to seek love from her estranged father who is a successful businessman and unaware that she is his daughter. However, it is in Draupadi that Mrinal has full scope for histrionics as she essays a complex character (wife of the five Pandavs) from the woman’s perspective.

    Indiantelevision.com’s correspondent Harsha Khot met the actress to get a glimpse of what Mrinal Kulkarni is like.

    Excerpts from the interview:

    What pulled you back into acting?
    My son was just two years old when I received a call saying Sanjay Khan was keen to meet me regarding a role in a historical serial. Being with my family meant more so I wasn’t too keen on acting and informed them accordingly. But after much insistence we met. Despite my reservations, he casually asked if given a choice to essay Ahilyabai Holkar and Mahaji Scindia’s wife which character would I prefer to do. Ahilyabai Holkar I replied without a second thought because I had already played Ramabai and did not want repeat the role.

    He seemed quite impressed with the answer and right away asked me to do the role. The shoot was at Jaipur in Rajasthan and with a two-year old son I was very reluctant to sign on. He assured me that all the comfort on the sets would be looked after, especially as regards my son. So after much persistence I agreed to do the role. And it was while doing Great Maratha that the I felt a fresh spark for acting.

    Did your background help?
    Both my parents are professors at Poona University. And my grandfather was a novelist. Being born into a culturally rich background, acting, singing, dance and painting, among others, were inculcated as things one should know.

    ‘Today, even the scripts gets changed at times, so what eventually matters is a good banner, and good team spirit and rapport between a good director, writer and yourself.’

    What do you look for before agreeing to do a role?
    As an artiste I look forward to doing a variety of roles. But with so many channels, almost everything has already been shown. When a production team approaches me with a story idea of a new serial, they always say that they have got something new. But often I feel that the different role that they promise is not possible all the time. Almost all the themes have been explored and there is very little room left to do something new and different. So now what matters is how differently the serial is treated, how it is portrayed. Today, even the scripts gets changed at times, so what eventually matters is a good banner, and good team spirit and rapport between a good director, writer and yourself.

    It gets very dicey when the writer or director gets changed. So I strongly feel that one has to be sincere regardless of other things and be dedicated and put in good effort.

    When I take up a role I don’t mind the length of the role as long it is significant enough. For instance I portrayed a slightly aggressive character of “Asmita” in Hasretein, a serial based on a Marathi novel calledAdhantari. The book has just a brief mention of “Asmita”. It only mentions that her husband, despite her being beautiful and very attractive, falls in love with another women. This role was to span 10-12 episodes only. Yet I took it up.

    What is your approach to essaying a character?
    In the initial stages, a rough outline of the character is sketched. If I know how the character is going to develop I just have to match it. There are quite a few changes made in the character, as per the channel’s demands, as per the popularity demands, an actor may want to leave, so you have to adjust accordingly and prepare for any changes.

    No doubt it requires thinking. But if you grow as an artiste it comes naturally to you. It comes from observing people around you, talking to them and how you perceive things. To portray a victim of rape, it needn’t at all mean that you get a taste of it to project it as close and realistically as possible.

    So as you grow you become more observant and receptive. Suppose you notice someone’s peculiar ways and mannerism it gets stored in your mind. Later on you pick and choose what is suitable while sketching out a character. You have to give it a try. It may work or it may not.

    For instance the whole team was so excited about Jootha Sach. We had to wear white wigs and unglamorous make-up. Since most of us were from theatre this experiment was very exciting. The serial begins with us at a ripe old age and then takes a leap back to our youth. We thought audiences would really like it since it was so different but no, it didn’t go down well at all (laughs). So such things too, happen.

    ‘Acting is a never-ending process. You should never get contented.’
    _________

    What is your approach to essaying a given character? Do you do any sort of research or homework before you come on the floor?
    Yes. While portraying Draupadi I felt the need to read up about her. The character is from Mahabharat, an epic written by Maharishi Vyas. Every line is said in context to something and has a meaning, especially the scene when Draupadi gets married to five men. She never wanted to marry five men. She was so beautiful and intelligent herself. She was called sarva kala parangat a multi talented girl. Why would such a gifted person want to marry five men. It really isn’t a joke to marry five men!

    Since the Mahabharat is originally written in Sanskrit it was not possible to read through it but there are translations which were of immense help. I went through Pratibha Rai’s Draupadi, and there are various other books written on the Pandav’s so that I could get an idea of what their personality was like. I also read up on Krishna who plays a major role on Draupadi’s life. Then there are a few books written in Marathi. So I try and find out what people had to say.

    Then for Meera my director had asked if I believed in God. I told him that I didn’t believe in God but I believe in humanity. I mean devotion to humanity is understandable, but devotion to an idol for nearly 50 years I just could not relate to. So we went to the Rajneesh Ashram (in Pune). Rajneesh has devoted eight cassettes only to Meera. Each cassette’s duration was one-and-a-half hours long. I was taken aback by the level of Meera’s devotion to Krishna.

    In Dr Babasaheb Ambedkar, I was playing a role of a person (DR Ambedkar’s second wife) who is still alive at 83. I was so excited and had so many questions to ask but I hardly got to speak to her. Still, I thought I portrayed the character well and was very happy with it. But when Mrs Ambedkar saw the scenes she was unhappy with it and so most of the scenes that I thought were good had to be chopped. I was a little upset about it … but it’s okay.

    Like in Sparsh we had a bound script which was very helpful. But again every time getting a script in advance is not important. Acting should not be rigid but a natural and continuous process. Once you get the feel of the character then all you need is to get the dialogues in hand. Like for instance even now I haven’t been able to imagine what must have gone through Draupadi’s mind while going to each of her husbands … it’s no joke.

    But television has got it’s own limitation. No matter how poor a background the character comes from the sets are shot in a bungalow. If the location shown is a bank even then it has to be shot in a bungalow simply because you need space for the camera to move properly. So these things have to be taken into consideration. Acting is a never-ending process. You should never get contented.

    ‘When I portray a character people should feel that yes this is what must have happened.’

    What does acting mean to you?
    Acting is self-expression but you also add something to it. You add people’s views to it. This is a borrowed knowledge that you give to people, it is not something you have experienced. When I portray a character people should feel that yes this is what must have happened. It is said that an actor lives many characters in one life. It is much more dramatic. The time gap shrinks on the screen. Say the age of the character sketched ranges over 20 years, and this has to be shown within a span of a year. To essay these 20 years you have to match the emotions or draw the emotions from real life.

    So in this process you grow as a person a little more. You tend to get more sensitive, and I believe this is a major plus point.

    Commercially Hasretein was very popular. But I really had to struggle with the character. Since “Asmita’s” character was negative. She was beautiful yet her husband neglects her and goes for another women, so she seeks vengeance. Pulling hair, passing negative marks was part of that character which I would find very amusing and funny and would often tell my director that this really isn’t the way to show “Asmita”. It was very hard to portray, because I played something that didn’t belong to me but I could portray that. But then the character got a tremendous response, and it was stretched over 200 episodes and people enjoyed watching it.

    Meera was very close to my heart somehow. Even though while playing the role I would often have to assure myself “this is not happening to me.”

    Any good director that you’ve worked with?
    Ved Rahi. He is a Kashmiri poet and writes beautifully. He has a literature background.

    The thing about directors who are also writers is that there’s depth in them, in the way they perceive the characters. And it always helps working with a director who is also a writer because they are very clear about the character that is to be portrayed. Ravi Rai and Imtiaz Khan are also good directors.

    What qualities in a director bring out the best in you?
    I need assurance. I need to be told whether or not the character I play is on the right path. Otherwise I begin to feel uneasy. On the sets there has to be a common connectivity that binds everything together. To avoid people, co-actors, or anything from meandering from the main storyline there should be someone with a sharp mind to keep a tab on things. It is like everything is bound with a rope so in case someone meanders, the director can spot it and set it right. Working with such a director certainly helps.

    Any work that you weren’t happy with?
    There are a few projects that I felt were my mistakes. Fortunately most of them wound up very early. It so happens that when you get the outline of a story and a good character. It excites you. But… when the script comes to you there is something amiss … further on with changes and other things it is all very hotchpotch but by then it’s too late to walk out.

    But all that matters is do your work properly and sincerely, yet learn to be sound. Even a God like Ram made mistakes.

    Have we seen the best of Mrinal as yet?
    I don’t know. But there is much more work to do. I have been very keen that I shouldn’t repeat any role – get-up wise, script wise and looks wise. One serial, one get-up. Like for Sparsh I have cut my hair while forDraupadi it’s two hours of make-up being done. So you should experiment with yourself wherever possible.

    What kind of roles wouldn’t you want take up?
    No bar at all. But I want to do a completely non-glamorous role.

    Any fine actress on television?
    Shefali (Shah) is good. She is not seen enough though, I don’t know why, but she is good. Then Pallavi Joshi, Renuka Sahane, a lot of new faces on television act well, I just don’t know their names. They are very sensitive. Pallavi is a good actress but somehow I feel her talents are yet to be explored properly.

    What inspires you?
    Good work, as in a good painting, a book… it gives you a high.

    About your role in Marathi film Jodidaar? How was your experience playing a double role?
    The script was very neat and clear which helped a lot. Both characters were contemporary. I was very keen to do it. While one character is a divorcee and a mother of a child, the other has a family and at the same time works.

    What is lacking in the second woman was since she a working mother and also had to do household chores she had an unkempt look about her. While the other women was fairly well off and since she had enough time in hand to take care of herself, the husband is attracted to her.

    You’ve acted in Marathi and Hindi serials, did you have to work on you voice?
    I had to work on my Hindi. The thing about people speaking in Marathi and Punjabi is they tend to have a heavy accent. So to get the Hindi pronunciation right I approached Mr Khan, a professor in Poona University, and requested his help to get my diction right. For two months I would read aloud for two hours each day. That helped me. Till date nobody ever has had a problem with my pronunciations.