ITV

Tag: Star Plus

  • Colors back to No. 3 as Bigg Boss’ ratings drop

    Colors back to No. 3 as Bigg Boss’ ratings drop

    MUMBAI: The hype and hoopla surrounding Bigg Boss season 5 helped Colors overtake Sony Entertainment Television in its debut week. But as the ratings of the big-ticket reality show dropped, Colors slipped back to the third spot in the Hindi general entertainment channel (GEC) space.

    Colors shed 37 GRPs (gross rating points) to collect 218 GRPs during the week ended 15 October, according to TAM data (HSM, C&S, 4+). Bigg Boss 5 managed an average TVR of 1.8 in the second week. In the preceding week, the three-and-a-half hour debut episode had clocked over 30 GRPs.

    Star Plus maintained its lead with 292 GRPs, despite losing 12 GRPs. Set, on the other hand, added nine GRPs to close the week at number two with 257 GRPs.

    Zee TV continued its downward slide and closed the week with 139 GRPs (last week 142 GRPs).

    Sab TV registered 123 GRPs (121 GRPs last week) in the week while Imagine TV was at number six with 64 GRPs (last week 66 GRPs).

    Star One (34 GRPs) overtook Sahara One (30 GRPs) once again.

  • Star Plus gains 17 GRPs while others fall

    Star Plus gains 17 GRPs while others fall

    MUMBAI: Star Plus is continuing to lead the Hindi general entertainment channel (GEC) genre, while Sony Entertainment TV (Set), Colors and Zee TV have declined in the week ended 1 October.

    As per TAM data for week 40 (25 September-1 October) for the Hindi speaking markets (C&S, 4+), Star Plus added 17 GRPs (gross rating points) this week. The channel ended the week with 306 GRPs (last week 289).

    The week also saw grand finale of three shows – Just Dance (Star Plus), India‘s Got Talent 3 (Colors) and Saregamapa Lil Champs (Zee TV). Just Dance clocked maximum, i.e. 2.9 TVR, while IGT3 and Lil Champs got 2 TVR and 2.6 TVR respectively.

    Set, meanwhile, lost 21 GRPs and ended the week with 249 GRPs (270 GRPs in previous week). Colors continued to be at third place with 205 GRPs after losing 6 GRPs. However, the channel may see a jump next week as it will include Bigg Boss5’s launch day ratings.

    For Zee TV, the news continues to be bad. The flagship channel of Zee Entertainment Enterprises touched a new low, sinking to 157 GRPs (last week 176). No show of the channel figured in the top 10 list.

    Sab clocked 126 GRPs (last week 123), followed by Imagine TV with 75 GRPs (last week 78).

    Meanwhile, Sahara One has once again raced ahead of Star One. Sahara One closed the week with 36 GRPs (last week 33), while Star one came down to 33 GRPs from previous week‘s 39 GRPs.

    Amongst the top 10 shows, Star Plus‘ Saathiya remained on top with a peak TVR of 6.22, followed by Set’s KBC (4.44 TVR) and Bade Achhe Lagte Hain (4.42 TVR). Other shows on the list are: Is Pyaar Ko Kyaa Naam Doon (Star Plus, 4.2 TVR), Uttaran (Colors, 3.94 TVR), Sasural Genda Phool and Yeh Rishta (Star plus, 3.9 TVR each), Balika Vadhu (Colors, 3.81 TVR), Pratigya (Star Plus, 3.76 TVR) and Crime Petrol (Set, 3.71 TVR).
     

  • Sony’s magic run with Big B continues

    Sony’s magic run with Big B continues

    MUMBAI: Sony Entertainment Television‘s (SET) magic run with Amitabh Bachchan at the lead continues as it scales new heights, inching closer to the market leader Star Plus.

    Pumped up by the game show Kaun Banega Crorepati (KBC), Sony races to 271 GRPs, a new peak after a long gap. Star Plus stays ahead by just 21 GRPs and the gap between Sony and Colors widens as shows like Bade Achhe Lagte Hain gain ground.

    Sony had reached 270 GRPs more than a year back, but it was like a flash in the pan with the Aamir Khan movie 3 Idiots providing the spike. Sony had moved to an almost eight-year high as it grabbed 270 GRPs for the week ended 31 July 2010, gaining a mammoth 108 points from the trailing week, as 3 Idiots clocked an average TVR of 10.9.

    “We are now in a position to sustain our momentum. Our growth has come from a bunch of shows such as CID and Crime Patrol. KBC and Bade Achhe Lagte Hain no doubt spearheaded this movement. With Kuch To Log Kahenge launching on 3 October at 8 pm, we are looking at adding more GRPs,” said Sony Entertainment Television senior vice president and marketing head Danish Khan.

    KBC has become the top-rated show with the Thursday episode, featuring Ranbir Kapoor, amassing a staggering 6 TVR. The game show averaged 5.4 TVR and collected 65 GRPs during the week ended 17 September.

    Also aiding Sony‘s climb were shows like Bade Achhe Lagte Hain (average TVR of 4), CID and Crime Patrol.

    “3 Idiots had helped Sony catapult to 270 GRPs, with a 108 GRP jump from the preceding week. So the fall was equally dramatic. Now the rise is more steady as Sony has seen a 28 GRP gain from the trailing week,” a media analyst said.

    Star Plus has shed 15 GRPs to collect 292 GRPs for the week ended 17 September, according to TAM data for the Hindi speaking markets (HSM).Colors descended to 219 points vis-?-vis 233 points it garnered in the previous week.

    Zee TV added three points to end the week with 184 GRPs. At number five, Sab stood tight with 124 points as against its last week‘s score of 112.

    Imagine TV rose to 75 GRPs, gaining seven points over the preceding week.

  • Singham powers Star Gold to 221 GRPs

    Singham powers Star Gold to 221 GRPs

    MUMBAI: For Star India, the unconventional strategy of premiering a big-ticket film on its movie channel rather than on Star Plus seems to have worked.

    Powered by the Ajay Devgn-starrer Singham, Star Gold has seen a 70- GRP (gross rating point) jump, aiding the channel to cross 200 points.

    Star Gold closed the week ended 10 September with 221 GRPs, up from 151 GRPs in the trailing week.

    Singham, which was premiered on 10 September, clocked 8.7 TVR, highest on any Hindi movie channel in the recent past and third highest after 3 Idiots (10.88 TVR on Sony Entertainment TV) and Dabangg (9.2 TVR on Colors).

    “We are very happy with the viewers’ and advertisers’ response for the premiere of Singham. And we have many more movies in our bank to enhance viewing experience,” Star Gold senior vice-president Hemal Jhaveri said.

    When compared to the screenings on Hindi movie channels, Singham’s roar is the loudest, followed by 3 idiots (6 TVR, second airing) and Robot (4.1 TVR), both on Max.

    Star Gold had put all the marketing efforts behind creating a buzz around the world TV premiere of the movie.

    The Hindi movie genre, fought at the top among Max, Zee Cinema and Star Gold, is marred with low stickiness.

    “The ratings may help other channels to think of premiering films on movie channels, which ideally should be the case. The top four GECs alone show 20-25 movies collectively every week. This practice should stop,” the business head of a rival movie channel said.

    Jhaveri believes that the players need to constantly change the game. “The rules are changing and there is no set formula. We are also experimenting. We were the first to air five movies a day and now have increased it to six. We have cut down on our advertising time and it is helping increasie the time spent on the channel,” he said.

  • Sony narrows gap with Zee TV

    Sony narrows gap with Zee TV

    MUMBAI: Star Plus, Colors and Zee TV continue to maintain their top 3 positions among the Hindi general entertainment channels (GECs). But the channel that keeps coming close to Zee TV is Sony Entertainment Television.


    Sony is just three GRPs (gross rating points) away from Zee TV. Losing rating points for the third straight week, Zee TV clocked 185 GRPs for the week ended 16 July, down from 193, while Sony mopped up 182 GRPs (last week 184).


    Star Plus and Colors have strengthened their positions with 11 and 19 GRPs (gross rating points) respectively, according to TAM data for the week ended 16 July (C&S, HSM, 4+).
     
    Colors added most GRPs during the week on the back of Balika Vadhu (5.55 TVR) and Uttaran (5 TVR), ending with 271 GRPs (last week 252). Balika Vadhu regained its position as the No. 1 show in the GEC chart.


    Star Plus, on the other hand, pocketed 320 GRPs. Channel‘s Yeh Rishta Kya Kehlata Hai became second best show during the week, garnering 5.26 TVR.


    Meanwhile, Imagine TV, which was hovering above 100 GRPs since two weeks on the back of the season four of its flagship reality show Swayamvar – Ratan Ka Rishta, has seen a mighty fall. Imagine TV lost 39 GRPs to end the week with 65 (last week 104).


    Meanwhile, Sab remained steady with 133 GRPs (last week 131).


    Star One and Sahara One were at 37 GRPs (last week 36) and 31 GRPs (last week 30) respectively.

  • Colors gains to widen gap with Zee TV

    Colors gains to widen gap with Zee TV

    MUMBAI: Colors, which had dropped ratings to stand dangerously close to Zee TV, has now widened the gap as it gained 33 GRPs (gross rating points) in the week ended 25 June.

    Colors ended at 263 GRPs, up from 230 GRPs in the trailing week, while Zee TV maintained its status quo with 228 GRPs.

    Star Plus continues to stay ahead, adding eight GRPs to end the week with 292 GRPs, according to TAM data (C&S, 4+, HSM).

    Sony Entertainment Television, on the other hand, shed 11 GRPs to close the week ended 25 June with 150 GRPs. Sab maintained its position with a score of 137 GRPs (last week 138).

    Imagine TV clocked 81 GRPs (last week 89), while Star One and Sahara One were at 35 GRPs and 29 GRPs respectively.

    Among the top shows on the GECs, Pavitra Rishta (Zee TV) stayed ahead with 5.4 TVR, followed by Colors’ Balika Vadhu (4.8 TVR), Star Plus’ Saathiya (4.43 TVR), Zee TV’s Ram Milayi Jodi (4.4 TVR) and Star Plus’ Pratigya (4.35 TVR), according to Tam data.

  • GEC turf: Gap narrows between Star Plus and Colors

    GEC turf: Gap narrows between Star Plus and Colors

    MUMBAI: Star Plus, the leader among the Hindi general entertainment channels (GECs), saw a mighty fall in its ratings for the week ended 11 June, resulting in the gap with Colors narrowing to a single digit number.

    Star Plus managed to stick to its leadership position, despite a loss of 42 GRPs (gross rating points) over the earlier week. The channel closed with 247 GRPs compared to 289 in the previous week, according to Tam data for the Hindi speaking markets (C&S, 4+).
     
    Colors also lost six GRPs to end the week with 239 GRPs.

    Colors’ Balika Vadhu shared the top spot with Zee TV’s Pavitra Rishta in the top 10 shows list. It is almost after a gap of two years that Balika Vadhu has reached the top. Incidentally, the show also completed 750 episodes on the channel. 
     
    The ratings were good for Zee TV, which added 25 GRPs to its last week tally to end with 208 GRPs. In the previous week, Sony Entertainment Television had come dangerously close to the channel with a gap of just 2 GRPs. Zee TV strengthened its third spot as Set lost 18 GRPs to end with 181 GRPs.

    Set’s sister channel Sab remained flat by adding 1 GRP to end the week with 148 GRPs.
     
    Imagine TV, meanwhile, added 5 GRPs and recorded 90 GRPs in the week. Star One and Sahara One were at 37 GRPs (last week 37) and 32 GRPs (last week 27) respectively.

  • GECs gain as IPL play continues

    GECs gain as IPL play continues

    MUMBAI: After a three-week lull, the top three channels in the Hindi general entertainment genre have seen a boost in their viewership despite the Indian Premier League.

    As per TAM data for week ended 30 April, Star Plus, Colors and Zee TV have added a few GRPs (gross rating points) to their respective kitties. However, barring them, all the other channels have lost their share.
     
    Star Plus maintained its lead in the genre by adding 34 GRPs to its last week tally. The channel clocked 334 GRPs (300 GRPs in the previous week).

    Colors also added five GRPs and closed the week with 232 GRPs (from 227 GRPs). Zee TV clocked 208 GRPs in the week, up from 193 GRPs in the trailing week.
     
    Meanwhile, Sony Entertainment Television (Set) and sister channel Sab are in close fight. While Set dropped to 139 GRPs (from 145), Sab clocked in 138 GRPs (last week 139).
     
    Imagine TV clocked 59 GRPs (from 61 GRPs) in the week and remained at the sixth place while Star One and Sahara One got 30 GRPs (last week 30) and 25 GRPs (last week 29), according to Tam data.
     

  • Hindi GEC: Colors back to No. 2

    Hindi GEC: Colors back to No. 2

    MUMBAI: Like often in the past, Zee TV has been unable to retain its lead over Colors for a second straight week. After one week of spike, the Hindi general entertainment channel is back to No. 3.

    The leader of the pack, Star Plus, continues to maintain its position amid a drop in overall ratings. The channel shed 17 GRPs (gross rating points) to close the week ended 5 March with 280 GRPs (from 297 GRPs in the previous week).

    Colors added six GRPs to its tally and ended the week with 231 GRPs (last week 225 GRPs), displacing Zee TV. According to Tam data for the week ended 5 March (HSM, 4+, C&S households), Zee TV lost 16 GRPs to end with 217 GRPs (from 233 GRPs).

    Meanwhile, Sab stayed ahead of sibling channel Sony Entertainment Television (Set). Sab collected 143 GRPs for the week, 10 short of its previous week‘s tally of 153, while Set added 4 GRPs to end with 140 GRPs.

    Imagine TV was at sixth place with 71 GRPs (from 75 GRPs), followed by Star One (35 GRPs) and Sahara One (30 GRPs).

  • Happy New Year for Star Plus as it clocks 396 GRPs

    Happy New Year for Star Plus as it clocks 396 GRPs

    MUMBAI: Consolidating its numero uno position, Star Plus has added 28 GRPS (gross rating points) to its previous week‘s tally to start 2011 with 396 GRPs.

    The channel got support from the newly created joint venture awards property, Big Star Entertainment Awards, which clocked 5.5 TVR from its telecast on 31 December. Incidentally, this is the highest rating an event has got on television over the last 28 weeks (since Star Parivaar awards). 
     
    The Awards event reached out to 31.4 million viewers over 2.5 hours, contributing 26 GRPs to the channel during the week.

    Star Plus also got a boost in the weekday 7-8 pm band with Saathiya getting a 6.1 TVR (from 5.8 TVR in previous week) and Sasural Genda Phool clocking 5.5 TVR (from 5.1 TVR), according to Tam data (C&S, HSM) for the week ended 1 January.
     
    Meanwhile, Colors and Zee TV retained their second and third positions with 283 and 224 GRPs respectively. Both the channels lost seven GRPs compared to the previous week.

    For Colors, its newly launched fiction in 6.30 pm band – Maati Ki Banno – averaged 1.5 TVR with the launch episode delivering a 1.6 TVR, while the repeat of the Salman Khan starrer Dabangg on Sunday rated 4.5.
     
    For Zee TV, the popular dance reality show DID Doubles launched well, delivering a 4 TVR for the week. The launch episode got a TVR of 4.6, reached out to 25.million viewers and had a timespent of 25.1 minutes, according to Tam data.

    Among the other Hindi GECs, Sony Entertainment and Sab remained unchanged with 179 GRPs and 146 GRPs for the week ended 1 January. Imagine TV added three GRPs to end the week with 86 GRPs while Star One and Sahara One were hovering at 38 GRPs and 31 GRPs respectively.