ITV

Tag: Star Plus

  • Hindi GECs bounce back, as Zee TV’s DID lil Masters sets new record

    MUMBAI: After losing 74 GRPs last week, the Hindi GEC genre has bounced back adding 116 GRPs in the week ended 11 August.

    Zee TV‘s flagship dance reality show DID lil Masters-2‘s episode with Salman Khan and Katrina Kaif to promote Ek Tha Tiger on 5 August garnered a whopping 7.5 TVR.

    This is DID lil Masters‘ highest recorded rating followed by the launch episode of DID lil Masters 1 that rated 6.7 TVR. The channel‘s DID lil Masters 2 Limelight aired immediately after the Salman Khan-Katrina Kaif episode clocked 3.1 TVR.

    Zee TV added 36 GRPs to its last week‘s tally to end the week with 247 GRPs. Genre leader Star Plus too added 36 GRPs registering 270 GRPs.

    During the week, Star Plus launched Lakhon Mein Ek to replace Amir Khan‘s Satyamev Jayate on Sunday morning on 5 August which generated a 0.9 TVR on its debut. Comparatively, SMJ garnered an average of 2.5 TVR for each episode.

    Additionally, the channel launched two new shows on 11 August – Teri Meri Love Story and Arjun. The former opened with 1 TVR while Arjun debuted with 2.3 TVR. The mega blockbuster Houseful 2 which aired on 5 August clocked a 2.8 TVR.

    Sony Entertainment Television (Set) added 19 GRPs to close the week with 225 GRPs.

    Set‘s singing reality show Indian Idol had also seen Salman Khan and Katrina Kaif taking centre stage to promote their film Ek Tha Tiger on 10 August. The episode fetched the channel 2.5 TVR. Meanwhile, Sony‘s newly launched fiction property Love Marriage Ya Arranged Marriage recorded 0.9 TVR.

    Viacom 18‘s GEC Colors added 14 GRPs to end the week with 217 GRPs. Its prime-time fiction properties like Balika Vadhu (4.0 TVR), Sasural Simar Ka (3.3 TVR) and Parichay (2.4 TVR) have seen a rise in viewership.

    Taking No. 5 position is Life OK, the second GEC from Star Network bouquet, that registered 129 GRPs (last week 107). The rise in the rating of the channel can be attributed to the improved ratings of its mythological property, Mahadev.

    Sab, the comedy channel from Sony Entertainment Network, lost 10 GRPs to close the week with 128 GRPs, just one GRP short of its nearest competitor Life OK.

    Sahara One with 33 GRPs (last week 34) retained its position at the lowest rung on the Hindi GEC ladder.

  • Sony narrows gap with genre leader Star Plus

    Sony narrows gap with genre leader Star Plus

    MUMBAI: The folks at Sony Entertainment Television (Set) are popping the bubbly. Reason: for the second week in a row, the lead channel in the Multiscreen Media (MSM) stable has held on its second spot in the Hindi GEC pecking order. And not just that: it has chomped away another seven GRPs from the entire GEC pie, coming very close to snatching leadership from numero uno Star Plus with its ratings figure of 235.

    As per TAM data (C&S, 4+, HSM) provided by Hindi GECs, Set is just eight GRPs away from Star Plus riding on the back of its leading fiction property Bade Achhe Lagte Hain, that garnered 4.8 TVR (last week 4.2 TVR).

    Set is also banking upon its crime-based fiction shows – Crime Patrol that saw an increase in viewership to 4.1 TVR (last week 3.8 TVR) and C.I.D which garners an average of 3.5-plus TVR.

    Sony sees an opportunity to occupy the leadership chair with the soon-to-launch Amitabh Bachchan anchored show Kaun Banega Crorepati (KBC).

    Says Anita Nayyar, who is joining Havas Media back as the India and South Asia CEO, “Historically, Sony has not been very consistent when it comes to ratings. But the channel has been doing consistently well since the past one year or so. Its shows like Bade Achhe Lagte hain have been doing well for them. The launch of KBC could be a gainer for Sony to some extent and could see it achieving new peaks. It will be a very close contender for the No.1 position.”

    And that will be some achievement for team Set – including Sneha Rajani, COO NP Singh, CEO ManJit Singh and president Rohit Gupta.

    Aegis Media CEO South Asia Ashish Bhasin does not expect Star India to take things lying down and allow SET to go ahead of it. Says he: “I am sure that Star Plus will come with something to fight and retain its position.”

    He, however, cautions that long term trends should be borne in mind before coming to any conclusions. Says he: “I don’t think that the data should be seen on week to week basis. The ranking of Star Plus, Sony, Colors and Zee TV will keep varying depending on one or two programmes that will be a hit for few weeks. In long term if somebody is falling behind, it will have an effect, but if in one week one channel is ahead and in the second week the other is ahead it won’t make much of a difference in the long run.”

    While for the second week in a row SET has gained, Star Plus has shaved 11 GRPs to end with 243 GRPs this week. Its leading fiction shows like Diya Aur Bati Hum and Yeh Rishta Kya Kehlata Hai have seen a slight dip in viewership.

    Colors on its part is at the No 3 spot with 228 GRPs, gaining some 14 GRPs. In the week ended 28 July, Colors‘ fiction show on child marriage Balika Vadhu has rated 4.3 TVR (last week 3.8). Its other fiction properties like Kairi, Sasural Simar Ka and Madhubala have also seen growths in viewership.

    Zee TV, meanwhile, added a GRP to close the week with 222 GRPs. Its flagship dancing reality show DID lil Masters continues to garner good numbers. The Saturday episode of the show registered 5 TVR (last week 4.4) while the Sunday episode clocked 4.7 TVR (last week 3.9).

    The second GEC from Sony Entertainment Network bouquet Sab added three GRPs to clock 132 GRPs while Life OK from the Star Network bouquet added six GRPs to record 107 GRPs. Sahara One with 42 GRPs (last week 41) remains at the bottom of the ladder.

  • IIFA boosts Star Plus’ ratings; Zee TV surges to No. 2

    MUMBAI: Buoyed by the telecast of the IIFA (International Indian Film Academy) awards, Star Plus jumped 33 GRPs to pocket 298 GRPs (gross rating points) in the week ended 7 July.

    The IIFA Awards that aired for three and half hours fetched 4.7 TVR, according to TAM data (C&S, HSM, 4+) provided by Hindi GECs.

    Incidentally, the 13th IIFA Awards is the second-highest rated Bollywood award show on Indian television in 2012. The highest rating was recorded by Colors‘ Screen Awards that garnered 5.37 TVR. Other premium award properties are Zee TV’s Zee Cine Awards that registered 4.38 TVR on Zee TV and Filmfare Awards that fetched 4.59 TVR on Sony Entertainment Television. Colors’ second awards property, The Apsara Producers Guild Awards, registered 1.4 TVR in its first airing.

    Meanwhile, after a gap of four weeks, Zee TV is back at No.2 in the GEC hierarchy. The channel added 27 GRPs to its previous week’s tally to close the week ended 7 July with 238 GRPs. Almost all of its shows have seen improvement in viewership, though DID Li’l Masters lost numbers.

    Its recently launched horror show, Fear Files, continued to register 3+ TVR. Additionally, Zee TV’s fiction property Punarvivaha has become the leader of the 10.30 pm slot.

    Meanwhile, Colors has slipped to No.3 with a loss of seven GRPs and has ended the week with 225 GRPs. Colors’ highest rate fiction show Balika Vadhu’s ratings dropped from 4.4 TVR to 3.9 TVR while Jhalak Dikhhla Jaa rated an average of 1.8 TVR.

    Sony Entertainment Television (Set) added 13 GRPs to end with 207 GRPs. The channel has started airing three of its shows – C.I.D, Crime Patrol and Adalat – on Sundays.

    Sab, with addition of four GRPs, closed the week with 125 GRPs while Life OK added two GRPs to end with 103 GRPs.

    Sahara One with 31 GRPs (last week 42) is at the bottom of the ladder.

  • ‘No advertiser or competitor can ignore the disruption we have created in the marketplace’ : Channel [V] EVP and GM Prem Kamath

    ‘No advertiser or competitor can ignore the disruption we have created in the marketplace’ : Channel [V] EVP and GM Prem Kamath

    For Channel [V], the radical moment has arrived. The reinvention process it started in 2009 as music channelsfailed to create differentiated content and had to settle for low revenues. Making the shift, the Star group channel has decided to discontinue all the music slots in its programming lineup effective 1 July.

     

    The new avatar will do away with Bollywood music as it searches for youth audiences that are monetisable. The positioning that it will take is a complete youth entertainment channel with 100 per cent content customised for this target segment. 

    In an interview with Indiantelevision.com‘s Gaurav Laghate, Channel [V] EVP GM Prem Kamath talks about the channel‘s growth plans.

     

    Excerpts:

    Doing away with music is definitely a bold step. But what about the trailers that channel [V] airs?
    Trailers will continue as they are a source of revenue. We sell them as any other spot for promotions. But we won’t be airing any Bollywood music as part of our programming lineup.

    So from where did this idea come from? Do you see a lacuna in youth-targeted programming?
    The “Youth channel” word has become a misnomer in the Indian context with music channels calling themselves as youth channels. Unless you are creating youth content, you cannot be a youth channel.

    Music is as youth as a movie channel or a news channel or a sports channel is for that matter because if you see demographically with over 60 per cent of youth population, all the channels have youth as their main TG.

    So how is Channel [V] differentiated?
    We are very clear that we don’t want to be a commodity channel playing just music. If you see, all the music channels are in the same GRP (gross rating point) bracket and the content is identical.

    On the other hand, we offer 100 per cent customised youth content. And all our shows have worked really well and today ratings wise, we are two-and-a-half times of these channels.

    As you said, all channels have majority of their audience as youth. Why will an advertiser select Channel [V]?
    We are delivering to a youth audience, which is exclusive and substantial in number. This has made Channel [V] a vehicle through which the advertisers can target the said audience.
    ‘There is a risk in adding original content and not having anything to fall back on (like music) in case the shows don’t work‘

    So when did you finalise on shedding the Bollywood music completely?
    When we relaunched in June 2009, the plan was ready then. We were focussed on increasing the original content.

    In 2009, we had 75 per cent music content while 25 per cent was original content. And we gradually and consciously reversed that order. Since the last six months, we have been airing only three hours of music in a day.

    But don’t you think creating original content will increase the operational cost?
    Substantially, but we were clear that youth centric shows per hour cost a lot more than the usual music that runs on these kind of channels. We, therefore, built slot by slot.

    Today, we have 10 hours of original content per week. We have three successful fiction shows and will add on to have weekday primetime from 6-8.30 pm. And on Saturdays and Sundays, we will be airing a one-hour show at the 7 pm slot.

    Isn‘t one of your shows picked up by Star Plus?
    Yes, Gumraah, our weekly show, which we are changing to a daily. It is being aired on Star Plus at 8 pm as a repeat on Saturdays and Sundays. This also shows the strength of our content.

    Once you stop music, how will you fill up the slots?
    We will air all our shows three times a day. It suits our viewers also as India is predominantly a single TV householdand parents are in charge of the remote. So our TG can catch up on the show during the repeats. Also, colleges here operate in morning and afternoon shifts, so having three repeats will help in that case.

    If you see all the music channels, the main TRPs come from the morning band where you also were playing music. Don’t you think that removing music will affect badly on the ratings?
    Our channel is viewed by over 25 million people and we average over 50 GRPs week on week, which is a proof that our viewers are watching shows and not music.

    Moreover, as you pointed out, most of the GRPs on the music channels come from morning bands, which is ad free. So even if it helps in getting the ratings, it may not necessarily be monetisable.

    But these are safe GRPs?
    I agree that there is a risk in adding original content and not having anything to fall back on (like music) in case the shows don’t work. However, we are extremely confident about our content.

    Our break TVR is four times that of other channels. This goes to show the strength of our content – that is sticky and engaging. In case of music, people tend to change the channel the moment ad begins. Even our show to break conversion is as high as 80 per cent.

    But still when you say Channel [V] or MTV, the first image that comes to mind is that of a music channel. The legacy factor is there. Won‘t that get affected?
    Numbers are absolute truth and perception is not. And we have numbers to substantiate.

    How do you see current competition coming from music and youth channels?
    The disruption that we have created is so wide that it can’t be ignored by the advertisers or competitors. The current problem with music channels is that no advertiser is going to pay a premium, unless you have a differentiated offering.

    Having said that, top players will be profitable, albeit small. There will be a time when some of these players will have to relook on their business models.

    Earlier you had said that monetising the music content is difficult. How?
    Exactly. Today the same music is available on not just the music channels but also on multiple platforms like internet, mobiles and tablets. And consumption of music videos is very high on high-end mobiles and tablets.

    Anything that can get monetised on a television channel is loyalty. And that can‘t happen with the same content. That is why we decided to offer customised youth content.

    Everyone is bullish on digital today. What future role Channel [V] will have on the digital front?
    Everyone is trying to figure out the answer to this question. How and up to what extent digital entertainment will affect TV is yet to be seen. Having said that, if you understand your audience well and create content for them, it will work.

    Moreover, digital as a medium changes very fast, which adds further complexities. There are some myths,though, that are busting – like on internet only short form content works. Today, YouTube plays full length feature films and long format is also working well.

    Talking about our website, for now it will be an extension of the channel adding ancillary programming for TV.

    Unlike some of your competitors, you are not much into licensing and merchandising. Why?
    L&M for us is not making bags or T-shirts. It is not a marketing stunt and our belief is that L&M should be strongly differentiated and have big potential. So we have two properties – [V] Spots and IndiaFest.

    We have seen phenomenal success with [V] Spots. Both Saket (New Delhi) and Gurgaon outlets have broken even within a month of launch. We will soon be launching in Pune and by the end of our next fiscal (June 2013), we will have 10 [V] Spots across India. We are looking at Chandigarh and Bengaluru as potential markets.

    IndiaFest is one of its kind youth festival, which we organise in Goa every year. It is also growing year-on-year.

  • Fight surfaces for top position in Hindi GECs

    MUMBAI: A fight for the top spot in the Hindi general entertainment channel (GEC) hierarchy is finally surfacing. The gap between the top two positions has come the closest this year with Colors just 12 GRPs (gross rating points) away from Star Plus.

    The last time the race got any closer was in the week ended 28 April when Sony Entertainment Television was 15 GRPs away.

    The threat, however, has been brief so far and Star Plus has surged ahead each time there is any kind of challenge. So it will be interesting to observe what happens next week.

    Colors‘ march in the week ended 23 June has come on the back of its celebrity dance reality show Jhalak Dikhhla Jaa as it gained 24 GRPs compared to Star Plus‘ loss of 17 GRPs. The 9 pm weekend show, which runs for 90 minutes each episode, has 11 more weeks to help Colors reach the milestone.

    Jhalak Dikhhla Jaa is Colors‘ third top-rated show, behind Balika Vadhu (4.4 TVR) and Sasural Simar Ka (3.3 TVR). It, however, is pertinent to mention here that the debut rating on Saturday of Jhalak… was 3.1 (captured in week ended 16 June), marginally more than the Sunday TVR of 3 and Saturday (2nd week for the show) TVR of 2.6. Still, Colors posted 239 GRPs compared to Star Plus‘ 251, according to TAM data provided by GEC‘s.

    “We will have to see how much extra ratings Jhalak can bring. The early trend indicates that it would be around 3 TVR. So will that be enough to take Colors ahead of Star Plus? It is very difficult to predict but surely there is a note of caution for Star Plus,” says a media analyst.

    For the Viacom18 channel, it has been a long wait. The last time Colors was ahead of Star Plus in the ratings race was in the week ended 7 April of 2011 when it reached 300 GRPs while Star Plus had clocked 261 GRPs. However, it couldn’t sustain the momentum and fell to number two. Later, the closest difference between Colors and Star Plus was eight GRPs in the week ended 11 June 2011 when it pocketed 239 GRPs.

    Star Plus witnessed a drop in the ratings of its top-rated fiction shows like Saathiya Saath Nibhana, Iss Pyar ko Kya Nam Du, Ek Hazaro Me Meri Behna Hai, Diya Aur Bati Hum and Yeh Rishta Kya Kehlata Hai.

    Meanwhile, Zee TV is holding on to its No 3 position with the addition of two GRPs. It has ended the week with 214 GRPs and its home-grown dancing reality show DID Li’l Masters fetched ratings of 3.6 on 17 June and 4.4 TVR on 23 June, up from preceding week‘s 2.8 TVR, and higher than Jhalak‘s.

    Set, which had gone below 200-mark last week, added 13 GRPs to close the week with 201 GRPs.

    Sab continued to be fifth on the Hindi GEC ladder, though it lost seven GRPs to end the week with 109 GRPs. With the loss of 9 GRPs, Life OK closed the week with 97 GRPs.

    Sahara One maintained the status quo with 36 GRPs.

  • Sony back to No.2, Satyamev Jayate enters top 10

    MUMBAI: Sony Entertainment Television (Set) has added nine GRPs (gross rating points) in its tally to jump back to No. 2 position in the Hindi general entertainment channels‘ (GEC) ladder after a gap of three weeks.

    As per TAM data for week ended 26 May (HSM, C&S, 4+), Set is the biggest gainer of the week and has garnered 219 GRPs in the week ended 26 May.

    Meanwhile, Star Plus continues to lead the genre with 266 GRPs. It added four GRPs to its last week. The Aamir Khan-produced ‘Satyamev Jayate‘ for the first time found its place in ‘top 10 shows‘ list. The show registered 2.95 TVR in its third episode where it discussed the issue of dowry in India.

    As per the data provided by the channel, Satyamev Jayate has reached to over 330 million people over the first three episodes aired in India. The show‘s rating has grown to 4.6 TVR in HSM markets (All 4+, HSM) and a national TVR of 3.9 (All 4+, All India).

    The channel clarified that these are simulcast ratings of the original episode aired on Sunday morning 11 am across nine channels (Star Plus, Star Pravah, Star Jalsha, Star World, Star Utsav, Star Vijay, Asianet, ETV Telegu and Doordarshan).

    Meanwhile, one GRP away from Set, Zee TV with 218 GRPs (last week 213) has slipped back to No. 3. The channel has launched a new fiction property ‘Sapne Suhane Ladakpan Ke‘ on 21 May that clocked an average of 1.6 TVR.

    The show had replaced ‘Choti Bahu‘ (season 2) that ended its journey with an average of 1.5 TVR in the week 21 (20-26 May).

    Colors, the Viacom18 Hindi GEC, has lost 12 GRPs to slip to No.4 again. A majority of its fiction shows have seen a dip in viewership. ‘Balika Vadhu‘ though remains the third most watched show among the GECs, rating 4.14 TVR this week as compared to 5.03 TVR in the last week.

    Meanwhile, Sab has come back to the fifth spot as Life OK, the Star India‘s second GEC, has lost 10 GRPs during the week to return to No. 6.

    Sab ended the week with 115 GRPs in its kitty while Life OK closed with 113 GRPs.

    Sahara One with 41 GRPs (last week 39) remains at the bottom of the ladder.

  • Zee TV climbs to No. 2 spot after a year

    Zee TV climbs to No. 2 spot after a year

    MUMBAI: It took one year to happen. Zee TV has climbed to the second spot in the Hindi GEC space, intensifying the battle for the rank below market leader Star Plus in a year that is seeing a lot of volatility in ratings.

    Zee TV’s new ranking was achieved despite a drop of 3 GRPs (gross rating points) as the channel pocketed 214 points in the week ended 24 March, TAM data (C&S, 4+, HSM) shows.

    Zee TV’s last sight at the No 2 spot was in the ninth week of 2011, with a score of 233 GRPs.

    Meanwhile, Star Plus saw a surge in ratings this week. The channel added 31 GRPs to end the week with 318 GRPs (last week 287). The addition can be attributed to the telecast of Star Plus’ home-grown property ‘Star Parivaar Awards 2012‘ on 24 March that garnered 6.41 TVR.

    Sony slipped to the third spot of the GEC ladder, after shedding nine GRPs. The channel’s top rated shows C.I.D and Crime Petrol have managed to remain in the ‘top 10 shows’ list. The channel has scored 209 GRPs (last week 218).

    Colors has lost 14 GRPs to close the week with 200. The channel launched a social thriller fiction show ‘Chhal Sheh Aur Maat’ on 19 March that opened with 2.5 TVR.

    The second GEC from Sony Entertainment, Sab, has maintained its fifth position with the addition of three GRPs. The channel managed to collect 132 GRPs to its kitty.

    On the back of Asia Cup’s India vs. Pakistan cricket match, DD1 has fetched 86 GRPs (last week 54). The match clocked an average TVR of 4.72.

    Life OK came next with 74 GRP (last week 84), followed by Imagine TV with 62 GRP (last week 63) and Sahara One (43 GRPs), according to TAM data.

  • GEC battle: Sony, Colors, Zee heat up competition for 2nd spot

    GEC battle: Sony, Colors, Zee heat up competition for 2nd spot

    MUMBAI: There is no business like Hindi GEC (general entertainment channel) business. Just when media pundits were expecting some stability in the Hindi GEC order, the battle has started brewing, again. But this time for the second spot.

    While Star Plus continues to lead the genre, albeit losing a few GRPs (gross rating points) per week, the race for the second spot is up for grabs.

    The last seven months has seen Sony Entertainment Television (Set) and Colors locked in a see-saw battle, with Zee TV watching on the sidelines. But for the week ended 25 February, Zee TV toppled Colors to regain the No. 3 spot.

    Now though Colors is back to No. 3, the difference between Set, Colors and Zee is that of one and five GRPS respectively, as per TAM data for the week ended 3 March (C&S, 4+, HSM).

    Set closed the week with 212 GRPs, after losing 15 GRPs from the previous week. Colors, after adding 11 GRPs, ended the week with 211 GRPs.

    Zee TV, though, is back in the race, even if it has slipped to No. 4 again by losing 16 GRPs. It closed the week with 206 GRPs.

    Star Plus remained on top with 259 GRPs, shedding 20 GRPs. In the prior week before that, it had lost 19 GRPs.

    Sab, meanwhile, remained at No. 5 with 131 GRPS in its kitty (last week 134).

    Life OK added 6 GRPs to end the week with 87 GRPs (last week 81).

    Imagine TV closed with 65 GRPs (last week 63), while Sahara One lost 8 GRPs to end the week with 45 GRPs (last week 53), according to TAM data.

  • Zee marches ahead of Colors to take 3rd position

    Zee marches ahead of Colors to take 3rd position

    MUMBAI: Zee TV has made it to the top 3 after seven months.

    As per TAM data (C&S, HSM, 4+), in the week ended 25 February, Zee TV marched to the third spot among the Hindi GECs as it added 43 GRPs (gross rating points) to its previous week‘s tally to end the week with 222 GRPs.

    All the fiction shows of the channel saw an improvement in ratings. It also launched a new fiction property, Punarvivaha, on 20 February that opened with 2.7 TVR and averaged 2.6 TVR during the week. The channel also reduced the ad break duration of some of its shows.

    Meanwhile, this is for the first time after August 2008, Colors, the flagship channel from the Viacom18 stable, has dropped to No. 4 on the GEC ladder. The channel, which launched on 21 July 2008, recorded 200 GRPs (last week 193) in the week.

    Leading GEC, Star Plus, though continues to be on top even after losing 19 GRPs. The channel from Star Network bouquet ended the week with 279 GRPs (last week 298).

    Sony Entertainment Channel (Set) attracted more eyeballs and maintained its number two position in the ratings chart. It added 17 GRPs and ended the week with 227 GRPs (last week 210). The channel aired Filmfare Awards 2011 on 19 February that garnered 4.59 TVR.

    Second GEC from Sony Entertainment Network, Sab, lost points and registered 134 GRPs (last week 141) while Life OK from Star Network stable added three points and ended the week with 81 GRPs (last week 78).

    Imagine TV added 5 GRPs and closed the week with 63 GRPs (last week 58).

    Meanwhile, Sahara One — for the first time in three years — crossed the 50 GRP-mark. The channel gained 9 GRPs to record 53 GRPs (last week 44). The channel has launched a new horror band and both the shows – Haunted Nights and Yeh Kaali Kaali Raatein – opened with a 0.6 TVR.

  • Star Plus adds 25 GRPs

    Star Plus adds 25 GRPs

    MUMBAI: Leading Hindi general entertainment channel (GEC) from Star Network bouquet, Star Plus, has gained 25 GRPs in the week ended 18 February.

    As per TAM data (C&S, 4+, HSM), the channel has clocked 298 GRPs (gross rating points), up from 273 GRPs in the previous week. The addition of the points can be attributed to the telecast of ‘mahaepisode’ of Star Plus’ fiction property Yeh Rishta Kyaa Kehlata Hai on 18 February that recorded 3.7 TVR.

    Star Plus also aired Bodyguard on Sunday that registered 1.8 TVR. The top fiction shows of the channel have also seen an improvement in performance.

    Meanwhile, Sony Entertainment Television has maintained its second rank, even though it added just one GRP to end the week with 210 GRPs. The channel is expected to show a rise in ratings next week as it telecast Filmfare Awards on 19 February.

    However, Colors and Zee TV lost eyeballs and closed the week with 193 GRPs (last week 208) and 179 GRPs (last week 202) respectively. Both the channels slipped below the 200-GRP mark.

    Colors had added 18 GRPs last week with the telecast of special programme Umang, while Zee TV had a boost of over 32 GRPs on the back of Zee Cine Awards 2012.

    Sony’s second GEC, Sab, lost one GRP to clock 141 GRPs while Star Network’s sibling channel Life OK lost 9 GRPs to end the week with 78 GRPs (last week 87).

    Imagine TV with 58 GRPs (last week 57) is next in the ladder.