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Tag: Star Plus

  • Nach Baliye 5 opens with 4.1 TVR

    MUMBAI: The fifth season of the celebrity dance reality show ‘Nach Baliye’ opened with a TVR of 4.1 on 29 December on the leading Hindi general entertainment channel (GEC) Star Plus.

    As per TAM ratings (HSM, C&S, 4+), sourced from Hindi GECs, the dance show helped Star Plus add GRPs in the 52nd week of 2012 from a week earlier. Star Plus saw its GRPs increase by 14 to 245 GRPs in the last week of 2012, maintaining its top position in the Hindi GECs rankings.

    The ratings for Star Plus’ leading fiction property ‘Saathiya Saath Nibhana’ fell to 4.3 TVR in week 52 from 5.1 TVR a week earlier. Its other fiction show ‘Yeh Rishta Kya Kehlata Hai’ saw its ratings remain unchanged at 4.6 TVR compared with a week earlier.

    Occupying the second position among Hindi GECs is Colors having added 15 GRPs to register 238 GRPs in the week ended 29 December. Its fiction show on child marriage ‘Balika Vadhu’ is the most watched show with 5.1 TVR (4.8 TVR a week earlier). The grand finale of ‘Sur Kshetra’ on 29 December clocked 1.6 TVR. Sur Kshetra was being simulcast on Colors and Sahara.

    Colors had also aired ‘People’s Choice Awards’ on 29 December which fetched 2.5 TVRs, contributing to around 12.5 GRPs to the channel‘s viewership. The awards show ran for two-and-a-half hours.

    Zee TV and Sony Entertainment Television (Set) share the third position with 198 GRPs each. While Set added six GRPs backed by slight improvement in viewership of its fiction properties, Zee TV lost 28 GRPs.

    The drop in viewership of Zee TV can be attributed to the fact that the channel had aired Mahasangram of two of its fiction shows ‘Sapne Suhane Ladakpan Ke’ and ‘Rab Se Sohna Isshq’ in week 51 that had garnered viewership for the channel.

    With an addition of 13 GRPs, Sab becomes the No. 5 channel. The channel ended the last week with 156 GRPs. Its fiction shows ‘Baalveer’ and ‘Jeannie aur Juju’ have sustained with 1.3 TVRs while ‘Taarak Mehta Ka Ooltah Chasmah’ recorded 4.0 TVR and ‘Chidiyaghar’ attained 2.0 TVR.

    Sab EVP and business head Anooj Kapoor said, “Our success is a reinforcement of Sab’s brand promise of providing family entertainment with a dash of humour and this positioning consistently reflects in each of the shows produced by the channel. We will continue to offer innovative and differentiated content to our viewers across HSM and strengthen our reach to newer audiences across markets.”

    Next in the ranking is Life OK that saw a loss in viewership in week 52. The channel lost 43 GRPs at 110 GRPs.

    Sahara One with 23 GRPs (last week 24 GRPs) lies at the bottom of the ladder.

    In the digital homes, Colors continues to be the top ranked Hindi GEC in the digital market (HSM, digital 4+) for the sixth consecutive week. Colors leads with 242 GRPs in week 52 (220 GRPs a week earlier) in digital market with the overall leader (digital and analogue combined) Star Plus in second position with 225 GRPs (217 GRPs a week earlier).

    Sony is at number three position with 210 GRPs in the digital market, unchanged from the earlier week, and Zee is at the fourth position with 177 GRPs, down from 198 GRPs a week earlier.

  • Eight sponsors on board for Star’s Nach Baliye

    MUMBAI: Star Plus has roped in eight sponsors for its celebrity dance reality show ‘Nach Baliye‘ which is all set to launch on 29 December at 9 pm.

    The fifth season of the show will be presented by Vaseline while the powered by sponsor on board is LR Active Oil.

    The channel has signed six associate sponsors so far which are – Nivea, Vasan Eyecare, Flying Machine, Bingo, Ferrero and Fair & Lovely for Men.

    Star India president ad sales Kevin Vaz told Indiantelevision.com that the channel will sign on a total of nine associate sponsors for

    the show.

    “20-30 per cent of our inventories will be consumed by spot buys while all other will be utilised by the sponsors,” Vaz added.

    Star Plus has launched a nationwide campaign to promote the show which is returning after three years. However, Delhi, UP, Gujarat and Maharashtra (including Mumbai) will get special focus in marketing activities. There will be disruptions across all mediums including radio, outdoor, TV and digital, claims Star Plus VP marketing Nikhil Madhok.

    The channel is promoting the show aggressively across the Star Network and about 25 other channels outside its network. It is going gung-ho on the digital medium to promote Nach Baliye-5.

    According to Star Plus VP marketing Nikhil Madhok, this time one lucky couple will get a chance to actually participate on the show and compete with the celebrity ‘jodis‘. The only way to participate is digitally – to upload a short dancing clip of the couple onto Star Plus‘ site. “We will then invite our fans to vote for their favorite Jodi by ‘liking‘ their clip. Based on a combination of likes received and points awarded by our judges, one lucky couple will get to participate in Nach Baliye. It‘s a great way of driving viewer engagement with the show using digital,” Madhok explained.

    It will also launch a ‘Nach Baliye‘ mobile game through which people can chose their favorite jodis and earn points basis how the jodis perform on the show. People who accumulate the maximum points through the series will be given prizes. “We also have a really fun facebook app where you can get a friend of yours to dance with a Baliye of choice,” Madhok said.

    Meanwhile, all the jodis and judges of Nach Baliye will be present constantly on twitter and Facebook interacting with their fans, besides chatting live frequently.

    As a part of below-the-line activities, there will be mini Nach Baliye events on the ground, where people can participate and the channel will shoot their videos and upload them onto its site for a chance to participate on the show. “The idea is to not only engage with the audience but also facilitate their chance to participate on the show. This activity will happen across 10 cities in the country,” Madhok added.

    Also Read:

    Star Plus readies return of Nach Baliye after 3 years

  • Star Plus bounces back, Zee TV in 2nd position

    MUMBAI: Star Plus bounced back to the top position among Hindi general entertainment channels (GECs) in the penultimate week of 2012. It was at number two position in the previous two weeks, with the top slot occupied by Colors.

    In week 51, as per TAM Media Research data for C&S 4+, sourced from Hindi GECs, Star Plus maintained status quo in terms of ratings with 231 GRPs. Its shows like ‘Saathiya Saath Nibhana‘ (5.1 TVR), ‘Yeh Rishta Kya Kehlata Hai‘ (4.6 TVR) and ‘Pyar Ka Dard‘ (3.8 TVR) have seen marginal rise in ratings while others like ‘Diya Aur Bati Hum‘ (4.4 TVR), and ‘Ek Hazarome Meri Behena hai‘ (1.7 TVR) have seen a slight dip.

    Star Plus could see a spike in viewership next week as it is all set to launch its popular celebrity dance show ‘Nach Baliye‘ on 29 December.

    Following Star Plus is Zee TV that added 35 GRPs to its last week‘s tally to register 226 GRPs. The channel had aired Mahasangam (mega episodes) combining two of its daily soaps ‘Sapne Suhane Ladakpan Ke‘ and ‘Rab se Sona Ishq‘ from 17 December to 21 December.

    The two shows on Zee TV collectively ran for an hour every day and clocked an average of 4.5 TVR in the week ended 22 December. Zee TV‘s fiction properties like fear Files (2.3 TVR), ‘Pavitra Rishta‘ (3.8 TVR) and ‘Hitler Didi‘ (3.1 TVR) have seen a rise in viewership.

    Taking the number three position among Hindi GECs in week 51 is Colors with 223 GRPs (previous week 239). The channel had launched ‘Jai Jag Janani Maa Durga‘ in the 7 pm slot that debuted with 1.6 TVR on 17 December. The fall in viewership of the channel in week 51 can be attributed to the high-points in the shows like ‘Balika Vadhu‘ and ‘Madhubala‘ in earlier weeks. The two shows had ratings of 4.8 TVR (previous week 5.8) and 3.9 TVR (previous week 4 TVR) respectively in week 51. The other shows of the channel too saw a marginal dip in viewership, while reality show ‘Bigg Boss‘ continues to average 2.5 TVR as in the previous week.

    Sony Entertainment Television lost nine GRPs compared to Week 50 to notch 193 GRPs. ‘Kaun Banega Crorepati‘ continues to gain traction as it rated 3.4 TVR. The channel‘s crime-based properties ‘C.I.D‘ (3.4 TVR) and ‘Crime Patrol‘ (2.7 TVR) too continue to garner viewership. However, its shows ‘Adaalat‘ (1.9 TVR), ‘Kya Hua tera Vaada‘ (1.5 TVR) lost eyeballs. Comedy Circus saw increase in numbers as it ended the week with 3.1 TVR (previous week 2.5).

    Next in the ranking is Life OK, which saw addition of 15 GRPs to its previous week‘s tally to record 144 GRPs in week 51. The channel had aired the maha-episode of Mahadev on 16 December that gave the show the spike.

    Sab, the second GEC from Sony, is just a GRP behind Life OK with 143 GRPs (last week 140).

    Sahara One ended the week with 24 GRPs (last week 23).

  • Star stays No. 1; Colors rules digital for last 4 weeks

    MUMBAI: Star Plus stays at the top based on average ratings for the 10 weeks ended 15 December while Colors rules for the last four weeks after Diwali in the digital homes, according to TAM Media Research data provided by a channel.

    Star Plus averaged 250 GRPs a week in the overall TV viewing universe in the Hindi Speaking Market (HSM, C&S 4+) and 234 GRPs among digital viewers during this period.

    The second in the pecking order shows a different pattern with Colors occupying that position in the TV viewing universe (analogue and digital included) while Zee TV takes that ranking in the digital homes. Colors earns 232 average GRPs (HSM, C&S) and Zee TV 227 in digital.

    Sony Entertainment Television (Set) ranks at number third spot with 215 average GRPs in the overall viewing, while Zee TV ranks no 4 with 192 average GRPs. Sab followed next with 143 GRPs, while Life OK grossed 131 average GRPs in the HSM, C&S, 4+ market.


    Source: TAM data provided by Hindi GECs for HSM, C&S, 4+

    In digital, Colors ranks third with 222 average GRPs followed by Set (167). Life OK and Sab take the next two spots with 133 and 111 average GRPs respectively. Zee TV has shows gains in digital market but the highest position it reached was the No 2 position with 227 average GRPs.

    Data for the 10 weeks was made available by TAM Media Research to the industry on Monday, after being suspended for smooth switchover to digital mode of delivery in the four metros of Mumbai, Delhi, Chennai and Kolkata.


    Source: TAM data provided by Hindi GECs for HSM, Digital, 4+

    The television viewership trends are inferred from the data for C&S 4+ and Digital 4+, made available by television channels.

    How shows behaved in HSM (analogue and digital included)

    There was only one big ticket property launched during this period – Bigg Boss-6. The show that had launched just three days before TAM stopped reporting data on 10 October opened with 4.1 TVR on Colors in HSM C&S (4+). The average rating for the 10 weeks ended 15 December stood at 2.5 TVR.

    Colors wrapped up India‘s Got Talent with 2.9 TVR on 24 November. The channel‘s crime non-fiction property Shaitan-The Criminal Mind debuted with 2 TVR on 1 December. It has also aired People‘s Choice Awards that rated 2.8 TVR on 25 November.

    The other big event that was telecast during this time period is Zee Rishtey Awards on Zee TV that aired on 2 December and collected 4.2 TVR for the channel. The debut ratings of Zee TV‘s newly launched show on Muslim community titled Qubool Hai was 2.5 TVR. The channel had a special property ‘Zee Ki 20th Diwali‘ that aired on 10 November and notched 1.6 TVR.

    Star Plus launched three fiction shows during this period. Its Veera, Khamoshiyaan and Kali made an opening of 2, 2 and 1 TVR respectively. GIMA Awards and Star Dandiya notched 1.1 TVR and 2.1 TVR respectively.

    Set launched one show during these 10 weeks, Anaamika, that opened with 1.3 TVR.

    Life OK too had aired special properties like Ram Leela that clocked 1.2 TVR on 21 October. Its reality show Hindustan Ke Hunarbaaz opened with 0.7 TVR. The two fiction shows that the channel had launched were Junoon and 2612 that opened with 0.8 TVR and 1.2 TVR respectively.

    Sab had aired special property on Diwali titled Sab Ki Diwali that collected 1.7 TVR on 10 November.

    How movies performed in HSM (analogue and digital included)

    There were lots of movie premieres on Hindi GECs of Indian television from week 41 to week 50 of TAM. Akshay Kumar-starrer Rowdy Rathod that did wonders in box office appealed to the television audience as well as it rated 5.1 TVR in its first airing (21 October 12 pm) on Set. The second airing on the same day at 8.30 pm notched 5.6 TVR.

    The second biggest premiere on Hindi GECs was that of Ek Tha Tiger that aired on Set on 11 November. While the first airing of the movie (12 pm) clocked 3.3 TVR, the second airing (8.30 pm) rated 4.6 TVR.

    Hindi feature film Oh My God, appreciated by not only the audiences but also the critics, had a decent opening on television as well. Aired on Colors on 18 November at 1 pm and 5.30 pm, the movie rated 3.5 and 3.4 TVR respectively. It is to be noted that the film could have rated better but it couldn‘t because the audiences were deviated to news channels on account of Shiv Sena Chief Bal Thackeray‘s death on 17 November. His funeral was scheduled on 18 November and his last rites were aired live on news channels on 18 November.

  • Star Plus readies return of Nach Baliye after 3 years

    MUMBAI: Star Plus is bringing back one of its most popular shows, Nach Baliye, after a gap of three years.

    Star has roped in Vaseline as the presenting sponsor for the fifth season of the big-ticket reality hunt property.

    Nach Baliye will have 11 real-life television celebrity couples fighting it out in the dance floor to win the favour of the audiences as well as judges.

    Starting 29 December, the show will air every Saturday and Sunday at 9 pm. At present, the channel airs two of its fiction shows in this time zone.

    The show will compete against Zee TV’s Sa Re Ga Ma Pa, Colors’ Bigg Boss 6 and Sony Entertainment Television’s Kaun Banega Crorepati-6.

    Mindshare principal partner- client leadership Anita Kotwani feels there might be a fragmentation of audiences, but Nach Baliye has an opportunity to do well as it has no direct competition . “The show has a legacy in its favour and the format is unique as it is all about the chemistry between real life couples. Also, there are currently no other dance shows on air. So it does not face any direct competition with the other reality content in that sense. However, the other reality show formats are established properties and have their share of fan following. So it will be interesting to see how it goes, ” she says.

    ZenithOptimedia SVP Navin Khemka also expects Nach Baliye to deliver. “Star Plus is coming up with a reality show after a long time. Since Jhalak Dikhhla Jaa did decently well, we are expecting Nach Baliye to work well too. And though it will compete with Bigg Boss and KBC initially, both of them will go off-air. So the slot has good prospects,” he says.

    Nach Baliye will end just before Indian Premier League starts. “So it’s a good option for brands and we are looking at investing in the property,” avers Khemka.

    The show will be produced by Frames Production Company and hosted by Karan Wahi and Gautam Rode. It will be judged by Shilpa Shetty Kundra, Sajid Khan and Terrence Lewis.

    The essence of the show is that when a husband and wife join hands to forge a partnership of equals, the power of the duo becomes unbeatable.

    Comments Star Plus general manager Nachiket Pantvaidya, “Star Plus has been a pioneer in introducing innovative non-fiction formats on Indian Television. Nach Baliye, as a property, has always been very popular with the viewers and we are confident that its return on a exciting and bigger scale will be something they will really enjoy. Weekends are all set to get more entertaining with the return of Nach Baliye.”

    The contestants of Nach Baliye 5 include Rahul and Dimpy; Jay and Mahhi; Kushal and Elena; Deepshikha and Kaishav; Ravi and Sargun; Suhasi and Jaisheel; Amar and Charlie; Shefali and Parag; Smita and Ankush; Karan and Nisha; and Arvind and Neelu.

  • Star Gold now available on Virgin Media

    Star Gold now available on Virgin Media

    MUMBAI: Star Network has announced the launch of Star Gold on the British pay-TV and broadband provider Virgin Media as part of their ‘Asian Mela‘ offering.

    Star Network channels available on Virgin Media‘s ‘Asian Mela‘ bundle now include Star Plus, Star Life Ok and Star Gold.

    Star UK and Europe SVP Yeshpal Sharma stated, "With the launch of Star Gold on Virgin Media – the UK‘s largest cable platform, the Star Network has further strengthened its offering to its loyal and growing UK viewers."

    Virgin Media director of content acquisition Emma Jones said, "Star Gold is a fantastic addition to our Asian Mela bundle. This is great news for customers with access to even more Bollywood entertainment; Virgin Media is the TV destination to enjoy the best movies around."

    Virgin Media‘s Asian Mela bundle now provides access to 13 South Asian channels for ?12 a month.

    Star Gold is available on Virgin Media on EPG channel number 801.

  • ‘Veera’ to grow 10.30 pm slot for Star Plus by 30%: Ormax study

    Mumbai: ‘Veera‘ is set to grow the 10.30 pm slot for Star Plus by at least 30 per cent in its first week of airing, Ormax said in its new forecast.

    ‘Veera‘ is replacing Star Plus‘ long running show ‘Pratigya‘ on 29 October. Pratigya was rating 2-2.5 TVR for the past few weeks.

    Ormax Media CEO Shailesh Kapoor said, “Veera has broken the Showbuzz record of being the most recalled new program on Star Plus two weeks before its launch. It should rate around 3 TVR in its first week.”

    Ormax Media‘s TV Track, a syndicated study based on Day After Recall (DAR) of TV channel and program viewing, showed that the premiere of Rowdy Rathore on (Sony Entertainment Television) dominated Sunday‘s TV viewing on 21 October.

    Ormax TV Track covers respondents in the 15-44 years age group in SEC ABC, across 17 cities in India. According to Ormax, the top five viewed programs on Sunday were Rowdy Rathore (Set), Cocktail (Colors), Bigg Boss (Colors), Crime Patrol (Sony) and Taarak Mehta Ka Ooltah Chashmah (Sab).

    Ormax Media CEO Shailesh Kapoor said, “TV Track is conducted amongst regular TV viewers across the week. Rowdy Rathore‘s excellent performance was expected given the film‘s immense mass appeal.”

  • ‘The last 20 years belong not to Star but to Zee’ : Star India CEO Peter Mukherjea

    ‘The last 20 years belong not to Star but to Zee’ : Star India CEO Peter Mukherjea

    Peter Mukerjea became the CEO of Star India at a crucial period of satellite television history in India when the relationship between two media moguls Rupert Murdoch and Subhash Chandra had soured.

     

    led Star against India’s homegrown broadcasting business of Chandra and took its flagship Hindi general entertainment channel (GEC) Star Plus to the top in 2000, the position it still enjoys after he quit to try his hands at his own private equity-backed broadcasting venture.

     

    The former Star India CEO admits that the last 20 years of private television broadcasting belong to Subhash Chandra despite himself being at the helm of a significant piece of Indian broadcasting history by successfully leading Star India.

     

    In a tete a tete with Indiantelevision.com’s Sibabrata Das, Mukerjea speaks candidly about how Chandra has outrun Star and Sony and today “runs the most effective broadcasting network, has a thriving cable business and was the first to launch DTH in India”.

     

    Excerpts:

     

    Q. Rupert Murdoch and Subhash Chandra started as allies and formed a joint venture. But this relationship turned stormy by the time you became Star India CEO. How bitter was it?
    The relationship with Zee was initially harmonious. But as News Corp started becoming more grounded in the Indian market and established its capability, Chandra’s views on Star, Murdoch and a multinational broadcaster changed.

     

    That in a way was inevitable to happen. So long as Star was in English and Zee in Hindi, the two companies operated in two ecosystems. The moment Star started Hindi content, Chandra saw it as a violation of the joint venture agreement and there was a major shift in relationship between the two partners.

     

    Q. And the beginning of the pay TV industry in India also helped in Chandra taking a hostile approach?
    Yes, it built a hostile environment. Alongside the personal stresses and strains, pay TV was becoming a reality in India. Murdoch has experienced pay TV in other markets and successfully developed it in his sprawling media empire. Chandra knew this.

     

    Though the two also ran an equal joint venture in Siticable (the cable TV outfit), there was mutual suspicion. The partnership became frigid and fell apart.

     

    I was in the hot seat as CEO. And the only way to progress was for Zee to buy out News Corp’s stakes in the joint ventures – which they eventually did. Having finished with that task, Star got an opportunity to do a total Hindi entertainment channel. Punit Goenka (son of Chandra and now in charge of Zeel and Zee News Ltd ) was a baby then and Chandra was running the company.

     

    Q. Were Chandra and Murdoch bitter even when they met after they split?
    Even when the meetings were pleasant, there was always tension in the background. Both were media moguls in different parts of the world and there was mutual respect. But it was always laced with a fair amount of rivalry.

     

    Q. In your early days as CEO, how did you find Chandra’s aggressive attacks?
    There were lots of questions put in Parliament and Star was accused of repatriating money from India and showing obscene content (Star Movies). Some of these were public petitions but we suspected that they were from our competitors. We, though, had no proof that they were Zee-backed.

     

     

    ‘Lobbying, having deeper pockets, being able to hire better executives – all these don’t matter. In love and war, all is fair. As a piece of history, it is Chandra who started DTH first in India. He has a strong presence in cable and runs the most effective broadcasting network in India. It is only in sports broadcasting that he needs an international partner‘

     

    Q. Murdoch always wanted to be the first to launch direct-to-home (DTH) operations in India. So what made Chandra beat Murdoch in this race?You can say it is because of lobbying or whatever. But the truth is that Chandra launched the first DTH platform in India. And he deserves credit for that.

     

    Q. Even Murdoch is known as a lobby master. Is that how you see this as a neutral proposition?
    Lobbying, having deeper pockets, being able to hire better executives – all these don’t matter. In love and war, all is fair. As a piece of history, it is Chandra who started DTH first in India.

     

    Q. So who would you say ruled the first 20 years of private satellite television broadcasting in India?
    The last 20 years surely belong to Chandra. He runs the most effective broadcasting network in India today. He has created an Indian product and has built a phenomenal international business with that content. He is the first to set up a regional-language network across India. And he has a strong presence in DTH and cable.

     

    Q. You say this even though you used to work in Star and later head it?
    Yes, you have to give credit to the man. He has worked so hard getting back, despite being knocked off in Hindi entertainment business in 2000. That was the time he expanded into different languages. Chandra has helped Zee stay probably as the largest broadcasting business in India today and as a publicly listed company. He had a longer part of the rule in these 20 years.

     

    Zee has outrun everybody else. It’s not Star, not Sony but Zee which is the leader of the pack. And this despite not having the backing of the multinationals which have an advantage in bringing truck loads of money. Look at the impact he has had in Indian society and entertainment culture. Zee has connected deeply with the Indians.

     

    Q. Do you see Chandra becoming a leader in sports broadcasting?
    He has to find an international sports partner. Though India is just cricket, he needs to step out of the base and bet much bigger. If he has higher risk-taking ability in sports and finds an international partner to provide richness in content, Zee will become a strong competitor to Star in sports broadcasting.

     

    Q. But didn’t he bid the highest for the ICC World CUP and also the BCCI rights?
    You can blame that on pedigree. The sad truth is that if you are a decision maker in allocating sports rights, you may go for a lower bid which has greater capability rather than give it to the one whose monetary bid was higher.

     

    Q. Chandra is now stepping into local languages in overseas markets like Middle East and Russia. Is the timing good?
    After building a solid business in India, Chandra is now stepping out to other parts of the world. There are great opportunities in eastern Europe or the entire Soviet Union country base. Parts of America are also a good hunting ground.

     

    I think it is a great strategy. Chandra has built the capability, the resources and the relationships. And it is not a bad time to strike. News Corp is going through a crisis and a lot of management time is wasted on external issues rather than businesses. Zee can capture market share and grow it.

     

    Q. Do you think Zee’s over-the-top (OTT) platform has a fair chance to succeed?
    There are serious rights issues and OTT is not still an open book. The bulk of the revenues in OTT is in the movie business. Chandra will have to wait it out. But it is creditable to pursue OTT and see it as a future growth business. Even in India, OTT will happen and grow alongside TV.

     

    Q. Would you have loved to work as CEO of Zee?
    That is difficult to say and I have never thought of it. I have never spent time with Chandra to understand him as an individual and what his goals are. A lot depends on the personal chemistry that you share with your personal boss. If goals do not match, then that relationship can’t work.

     

    Q. How much does an organisational culture matter?
    The promoter always brings a certain kind of personality into the organisation. But a lot depends on the CEO rather than the owner in influencing that culture; he brings his style and charm to the operations of the company.

     

    There are many critics who say the corporate culture in News Corp is not as wonderful as it is supposed to be. Citing the phone hacking issue, they say the organisational culture is wrong. There is, thus, no fixed solution to corporate culture.

  • Star Plus goes BTL to promote Maanvi & Viraat wedding

    MUMBAI: Star Plus is going aggressive on-ground to promote a wedding sequence in one of its leading fiction properties ‘Ek Hazaaron Mein Meri Behna Hai‘.

    The show‘s lead protagonists ‘Maanvi‘ and ‘Viraat‘ are getting married in October and the channel is conducting below-the-line activities to “celebrate” it.

    According to the channel, the idea behind these activities is for viewers across India to give the couple their best wishes. The best messages selected by ‘Maanvi‘ will get a chance to be a part of the wedding.

    Star Plus has charted out a 13-city plan that will be conducted till 7 October across Delhi and UP to Maharashtra. During this on-ground activity, special Maanvi-and-Viraat wedding floats will travel across these cities, announcing the wedding, interacting with viewers and collecting their best wishes for the couple.

    Viewers will be asked to write personalised messages for the “to-be-wed” couple on greetings cards. A day before the wedding, these greeting cards will be unveiled in front of the couple in an event and the best messages will get to attend the wedding.

  • Star Plus continues to rule the GEC genre

    MUMBAI: The pecking order of the top four Hindi general entertainment channels (GECs) remains unchanged and Star Plus continues to lead the genre.

    As per TAM data (HSM, C&S, 4+) provided by the Hindi GECs, Star Plus has added 11 GRPs to pocket 264 GRPs for the week ended 1 September. Its fiction shows continue to do well but the viewership of leading property ‘Diya Aur Baati Hum‘ dropped to 5.6 TVR from 6.7 TVR in the preceeding week.

    Colors shed 14 GRPs but is still the second most watched channel in the genre backed by its fiction shows like ‘Balika Vadhu‘ (5.5 TVR), ‘Parichay‘ (2.6 TVR) and ‘Madhubala‘ (2.5 TVR) that have seen increase in eyeballs. The channel collected 244 GRPs for the week ended 1 September. Colors might see the performance bettering next week because it‘s launching Sahara-One‘s singing reality show ‘Sur-Kshetra‘ on 8 September.

    Holding on to the No.3 position is Zee TV which lost 10 GRPs to end the week with 227 GRPs. The reason for the loss in numbers could be the fall in ratings of its newly launched shows like ‘Ramayana‘ and ‘Dance Ke Superkids‘. The epic show, which had opened with 2.7 TVR, had ratings of 1.3 in the week. Meanwhile, ‘Dance Ke Superkids‘ fell from 5.6 TVR to 4.4 TVR.

    Sony Entertainment Television (Set) lost a GRP to record 210 GRPs. The grand finale episode of Indian Idol-6 that ran for almost two-and-a-half hours clocked 3.3 TVR on Saturday. Its most watched fiction show ‘Bade Ache Lagte Hai‘ rated 3.4 TVR (last week 3.3 TVR). The channel is launching its biggest game show, ‘Kaun Banega Crorepati -6‘, on 7 September. Hosted by Amtibach Bachan, the show is expected to up Sony‘s ratings and hierarchy in the Hindi GEC pecking order.

    Life OK with 132 GRPs (last week 126) is the next in the ladder while just a GRP away is Sab with 131 GRPs (last week 126). Sahara One with 35 GRPs (last week 37) follows.