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Tag: Star Plus

  • Hindi GECs make a comeback; Star plus continues to lead

    Hindi GECs make a comeback; Star plus continues to lead

    MUMBAI: The Hindi general entertainment channels (GECs) have roared back in week 18 (28 April-4 May 2013) of the Tam ratings roster. Last week, Max had taken them to the cleaners by registering a 32 gross rating points lead over leader Star Plus. But in week 18 Max shed some points and Star Plus gained nine points to come level with it with 224 GRPs.

    As per TAM data (HSM including 5 new LC1 markets, C&S, 4+) sourced from a channel, the new Star Plus talent hunt-cum-reality
    show India‘s Dancing Superstar notched up a 2.6 TVR even as fiction shows such as Ek Hazaaron Mein Meri Behna Hai and Diya Aur Baati Hum showed improvements in their ratings from 1.2 to 1.4 and from 3.7 to 4 TVR respectively.

    Despite shaving 16 GRPs, Zee TV continued to occupy the second spot on the Hindi GEC charts with 175 GRPs. Zee TV‘s top performer was the fiction series Sapne Suhane Ladakpan Ke (it scored a TVR of 3) which also occupies the No 2 spot amongst all Hindi fiction shows. Its reality talent hunt India‘s Best Dramebaaz showed a growth in viewers on Sunday from 1.4 to 2.4 TVR even as it delivered lower ratings of 1.9 on 4 May Saturday (2.4 last week). Most of the other Zee TV shows had ratings being nibbled off them.

    Colors added a couple of GRPs to close the week with 166 GRPs (last week 164). It aired a special event Sitaare Zameen Par which notched up a 1.2 TVR even as fiction show Sasural Simar Ka went up by marginally.

    Sony too gained four GRPs at 154 on the back of a good showing of its non-fiction shows such as CID Chote Heroes and CID Mahaepisode (1.8 TVR), CID (2.2 vs 2.0), Crime Patrol (2.0 vs 1.8) and Comedy Circus (1.5 vs 1.2). Its fiction shows either stagnated or dipped marginally during the week.

    Sab gained six GRPs as it ended the week at 131 GRPs. Its leading fiction show Taarak Mehta Ka Ooltah Chashmah inched up marginally (2.9 vs 2.8) and Chidiya Ghar gained (1.5 vs 1.4).

    Meanwhile, Star India‘s second rung Hindi GEC Life OK closed the week with 102 GRPs (last week 101).

    Sahara One with 15 GRPs (last week 20) remained at the bottom of the GEC heap.

    Hindi movies seemed to have become a hit with viewers last week as viewers sought entertainment other than cricket and drama series, with channels such as Zee Cinema (110 vs 105) and Movies OK (60 vs 52) showing healthy gains.

  • Zee TV, Colors, Sony gain even as Star Plus leads

    MUMBAI: That phase II digitisation switch offs and IPL6 are having an impact is seen in TAM‘s week 16 ratings for 2013. Overall, the general entertainment channel (GECs) genre shed 19 GRPs, even as Zee TV, Colors, Sony Entertainment Television (Set) managed to hold on to their GRP numbers. Life OK and Star Plus, however, seem to have taken a bit of a dent in their ratings.

    As per TAM data (HSM including 5 new LC1 markets, C&S, 4+) sourced from a channel, the pecking order of the Hindi GECs changed a bit as Colors moved up to No.3 slot.

    Despite the loss of 19 GRPs, Star Plus continues to be the leader of the genre with a good margin of 64 GRPs more than Zee TV. Many shows of the Star India flagship channel saw a drop in viewership. The channel ended the week with 233 GRPs.

    Holding on to the second spot, Zee TV added around six GRPs to close the week with 169 GRPs. The channel‘s reality show India‘s Best Dramebaaz rated a 1.9 TVR on Sunday 14 April and 1.8 TVR on 20 April. The channel‘s other shows witnessed marginal changes in numbers.

    Colors gained around 11 GRPs to take its tally to 167 GRPs helping it retain its No 3 spot. The Viacom18 channel had aired the Gr8 Women Awards on 14 April that rated 0.4 TVR.

    Set too added five GRPs to gross 165 GRPs. The channel‘s crime shows continue to hold strong. C.I.D notched a 2.4 TVR (last week 2.3) while Crime Patrol fetched a 1.9 TVR (last week 1.8).

    Sab ended the week with 123 GRPs (last week 137) while Life OK ended up with 103 GRPS (last week 111).

    Sahara One with 21 GRPs (last week 19) remained at the bottom of the ladder.

  • TalkTalk adds Star TV Boost pack to its offering

    TalkTalk adds Star TV Boost pack to its offering

    MUMBAI: TalkTalk has further extended its popular range of On Demand content with the addition of the Star TV Boost package comprising Star Plus, Star Gold, Life OK and Star Jalsha.

    The Star TV Boost is available to TV Plus customers via the TalkTalk Player on YouView on demand for just ?5.00 a month.

    Star Plus has also been added to TalkTalk‘s Entertainment Boost, alongside the likes of Sky 1, Sky Living and Comedy Central, at no additional cost.

    TalkTalk Commercial Director Tristia Clarke said, “We are delighted to offer more award winning entertainment from the number one Asian network as part of the diverse range of content available on the TalkTalk Player. Star TV already has a fantastic following amongst our customers so I‘m sure the addition of three new channels via a single boost will be a big hit.”

    Star UK and Europe SVP Yeshpal Sharma says, “We are delighted to team up with TalkTalk to make the best of Asian television available to our loyal and growing UK audiences. Star Plus is the first Asian television channel to be retailed in the TalkTalk Entertainment Boost and the launch of the Star TV Boost is testimony to the confidence that TalkTalk has on the channel‘s performance.”

  • Nach Baliye grand finale scores 4.1 TVR, Star Plus stays at top

    MUMBAI: Star Plus retained its position as the top Hindi general entertainment channel (GEC) in a week that saw the grand finale episode of its dancing reality show Nach Baliye delivering strong performance.

    The channel gained 18 GRPs to end Week 12 of 2013 at 291 GRPs, according to TAM data provided by a Hindi GEC.

    Star Plus aired the grand finale of Nach Baliye on 23 March from 8 pm to 11.30 pmwhich got 4.1 TVR. The show averaged 3.5 TVR.

    Zee TV stood second in the pecking order with 207 GRPs (last week 202) while Colors took the third spot with 192 GRPS (187). Sony Entertainment Television followed with 155 GRPS (163). Comedy channel Sab gained seven rating points to collect 142 GRPs for the week ended 23 March. Life OK lost seven GRPs and finished the 12th week at 128 GRPs.

    Star Plus‘ daily soap Diya Aur Bati Hum was the top rated show on TV with average TVR of 5.2 (5.3). Pyar ka Dard was the second highest rated show with average TVR of 3.7 (3.6) followed by Yeh Rishta Kya Kehlata Hai at 3.6 TVR (3.7).

    Qubool Hai continued to be Zee‘s top rated fiction show at 3.1 TVR (3.0) while Balika Vadhu scored the highest for Colors with 3.5 TVR (3.6). CID was Sony‘s top rated show with 2.4 TVR (2.5) followed by Crime Patrol at 2.3 TVR (2.5).

    The week saw the launch of two new shows on Hindi GECs – Badalte Rishton Ki Dastan on Zee (which replaced Mrs. Kaushik ki Panch Bahuen) and Bani-Ishq Da Kalma on Colors (which replaced Parvarish). Both the shows raked in average ratings of 1.6 TVR.

  • Star Plus hops on to the IPL bandwagon

    MUMBAI: Star Plus, Star India’s flagship Hindi general entertainment channel (GEC), has signed on as the official on-ground associate sponsor of the cash-rich Indian Premier League (IPL) as it seeks to keep its numero uno position intact by riding on the popularity of the tournament.

    With Star Plus on-board, the BCCI will also heave a sigh of relief as it was having a tough time in filling the on-ground sponsorship slots left vacant by the exit of Hero MotoCorp, Citi, Karbonn Mobiles and Volkswagen. The BCCI has now locked in three associate sponsors which includes Vodafone, Yes Bank and Star Plus in addition to title sponsor Pepsi.

    According to a top sports marketing executive, the sponsorship deal between Star Plus and BCCI is in the region of Rs 300 to Rs 350 million annually.

    This is not the first time a television channel has used IPL to reach out to its audience. Last year, Star India’s newly launched Hindi GEC Life OK had associated with Chennai Super Kings (CSK) to raise its brand awareness.

    “We are happy to be associated with the IPL primarily to drive our flagship channel, Star Plus. We saw a great opportunity to use this platform to communicate our brand promise of “Rishta Wahi, Soch Nayi”. We are also very keen to deepen what is
    already a strong relationship with the BCCI. The power of Star‘s platform is unique and we are keen to leverage this to support BCCI’s efforts to increase the reach and popularity of IPL,” said Star India CEO Uday Shankar.

    “Since its inception in 2008, the tournament has provided a platform to organisations, which are as passionate about achieving and maintaining standards of excellence as the IPL itself. Star India belongs to this elite fraternity. We look forward to a fruitful association with them,” said IPL chairman Rajeev Shukla.

    The Pepsi IPL 2013 will be played from 3 April to 26 May. Nine teams will play each other twice – at home and away, in a total of 72 league matches. The top four teams, in terms of points, at the end of the league stage on 19 May will qualify for the Playoffs. The final will be played on 26 May at the Eden Gardens, Kolkata.

  • Star Plus launches on BSkyB’s online TV platform Sky Go

    Star Plus launches on BSkyB’s online TV platform Sky Go

    MUMBAI: Star India has launched its Hindi general entertainment channel (GEC) Star Plus on BSkyB‘s online television service Sky Go from 28 March.

    Star Plus is the first Asian television channel to launch on the Sky Go platform that allows Sky TV customers to watch live TV on the move on laptops, tablets, PCs, Macs and smartphones.

    The launch of Star Plus on Sky Go means Sky customers can watch their favourite shows on Star Plus across a range of devices, in line with their subscription.

    Star UK & Europe Senior Vice President Yeshpal Sharma says, “With the launch of Star Plus on Sky Go, we are extremely pleased to offer our viewers yet another unmatched and exciting viewing experience to enjoy the best of Asian television entertainment- anywhere in the UK, anytime, on the go.”

    Sky‘s Director of TV Products Luke Bradley-Jones commented, “Sky Go continues to offer Sky customers even more value by being able to access even more shows across a range of devices. The service is currently enjoyed by over 3 million customers and we will continue to bring even more content to customers as part of our continued commitment to offer people the best TV, and the best ways to watch.”

  • Masterchef India 3 opens with 2.2 TVR on Star Plus

    MUMBAI: The third season of the cookery show Masterchef India opened with a TVR of 2.2 in a week that saw no change in the Hindi GEC hierarchy.

    Star Plus‘ strategy of placing the show on weekdays at 8 pm seems to have worked. Pitched against daily soaps, ‘Masterchef Kitchen Ke Superstar‘ (as named this time) held on to its ratings in a highly fragmented market. In the earlier two seasons, the Indian adaptation of ‘Masterchef Australia‘ was aired during weekends and debuted with 2.6 TVR (with Akshay Kumar as host) and 2.01 TVR respectively.

    Star Plus maintained its position as the leading Hindi general entertainment channel (GEC) with a tally of 273 GRPs for the week ended 16 March. The channel gained a single GRP over the previous week, despite most of its fiction shows seeing some loss in audience numbers. Saraswatichandra, however, rated higher with an average of 2.9 TVR (last week 2.5). Star Plus’ non-fiction property, Nach Baliye 5, averaged 2.7 TVR compared to the previous week‘s 2.9 TVR.

    As per TAM data (HSM including 5 new LC1 markets, C&S, 4+) sourced from a channel, the pecking order of the top four Hindi GECs remained the same in week 11, with Sab and Life OK sharing the fifth spot.

    Continuing to hold on to the second spot, Zee TV lost 13 GRPs to close the week with 202 GRPs. ‘Qubool Hai’ remained as the leading fiction property of the channel with 3 TVR (last week 3.4 TVR), followed by Sapne Suhane LK with 2.7 TVR (3.1 TVR) and Pavitra Rishta with 2.5 TVR (2.7 TVR). The channel’s kids reality show ‘India’s Best Dramebaaz’ rated 3.1 (3.5 TVR).

    Colors stayed at the third spot with 187 GRPs, a loss of 27 GRPs from the previous week. Balika Vadhu had a rating of 3.6 TVR (4.3 TVR), Madhubala 3.5 TVR (3.9 TVR) and Uttaran 2.8 TVR (3.1 TVR).

    Sony Entertainment Television (Set) added eight GRPs to end the week with 163 GRPs (last week 155).

    Life OK and Sab collected 135 GRPs each. While Life OK added 10 GRPs to its last week’s tally, Sab stayed flat. Sahara One with 23 GRPs (last week 24) remained at the bottom of the ladder.

  • Star Plus stays at the top; Colors a GRP away from Zee TV

    MUMBAI: Continuing to maintain its lead in the Hindi general entertainment space, Star Plus added six gross rating points (GRPs) to its last week’s tally to register 271 GRPs in the week ended 9 March.

    As per TAM data (HSM including 5 new LC1 markets, C&S, 4+) sourced from a channel, Star Plus’ Saraswatichandra saw improvement in ratings. The show rated 2.5 TVR in its second week of airing as compared to 2.1 in the first.

    The other shows of the channel like Saathiya Saath Nibhana (3.5 TVR) and Pyaar Ka Dard (3.6 TVR) also added eyeballs. It had a special episode of ‘Ek Hazaaron Mein‘ which got a rating of 1.7 TVR on Saturday (9 March).

    Zee TV held on to the second spot, despite the loss of 11 GRPs. Most of the shows witnessed a dip in viewership. The ratings of India’s Best Dramebaaz too fell from 4.4 TVR to 3.5 TVR. The channel closed the week with 215 GRPs.

    Just a GRP away from Zee TV is Colors that lost six GRPs to end the week with 214 GRPs. The channel had aired ‘The Mirchi Music Awards‘ on 3 March that clocked 2.1 TVR at the 8 pm slot.

    Sony Entertainment Television (Set) recorded 155 GRPs in the last week, down 15 GRPs from the previous week. The loss can be attributed to poor performance of few of the fiction shows of the channel like Khoobsurat (0.6 TVR) and Bade Achhe Lagte Hain (1.8 TVR).

    Following Set is its sister channel Sab that lost three GRPs to clock 135 GRPs. Life OK too lost around six GRPs to collect 126 GRPs in the latest week of TAM ratings.

    Life OK recently launched Balaji Telefilms‘ show (a promotional event for Balaji’s upcoming movie ‘Ek Thi Dayan’) Ek Thi Nayika, which debuted with 1 TVR on Saturday 9 March.

    Sahara One with 24 GRPs (24 GRPs) remained at the bottom of the ladder.

  • Hindi GECs use star power to raise DAS awareness for phase-2

    MUMBAI: As the deadline for the second phase of digitisation nears, the Hindi General Entertainment Channels (GECs) have pulled out all stops to promote, educate and inform audiences in the 38 cities that are required to switch to digital cable by 31 March.

    The four leading channels in the space- Zee TV, Star Plus, Colors and Sony – have come together to create PSAs featuring their most popular protagonists.

    Actors like Mahima Makhwala and Roopal Tyagi (Rachana and Gunjan from Zee TV‘s Sapne Suhane Ladakpan Ke), Deepika Singh and Anas Rashid (Sandhya and Sooraj from Star Plus‘ Diya Aur Baati Hum), Deepika Samson (Simar from Colors‘ Sasural Simar Ka) and Shivaji Satam (ACP Pradyuman from Sony‘s C.I.D) have been roped in to inform viewers about DAS.

    The Task Force constituted by Ministry of Information and Broadcasting (MIB) for Phase-II DAS has paved the way for the rollout of digital addressable system (DAS) II in 38 cities in India. The second phase of digitisation covers the one million plus cities across the country.

    The four metros – Mumbai, Delhi, and Kolkata – were part of the first phase of digitisation. Chennai which was also expected to go digital in the first phase has been caught in legal wrangle.

  • Star Plus to focus on digital, on-ground to promote MasterChef

    MUMBAI: As it gears up to launch the latest season of Masterchef India, the leading Hindi GEC Star Plus has rolled out an innovative marketing campaign to promote the show.

    The core audience of ‘MasterChef Kitchen Ke Superstar‘ being the younger females across the Hindi-speaking markets, Star Plus is looking to reach out to these consumers through the critical touchpoints of retail outlets.

    With a focus on on-ground activations and digital, the channel has associated with 60 Big Bazaar stores across the critical markets of Mumbai, Delhi, UP and Gujarat wherein along with the cash counter branding, some of the staff will be seen wearing branded Chef Hats and Aprons saluting the spirit of all the women consumers who are the Superstars of their own kitchens and reinforcing the tune-in messaging of launch- 11th March, Monday to Friday at 8 PM.

    Star Plus has also tied up with the Mumbai Dabbawala association. On the day of the on-air launch of ‘MasterChef Kitchen Ke Superstar‘, every individual dabba will carry a tag announcing that this delicious meal has been prepared for you by your own MasterChef. The channel has also branded all the dabba-delivery crates to reinforce the connect and gain greater visibility.

    The channel is promoting the show across the network and also on around 30 channels outside Star‘s own network. Star Plus VP-marketing Nikhil Madhok told Indiantelevision.com that this will be the deepest and longest ever plan on television. “We are also doing lots of things on the digital medium. There are applications that have been launched plus there is an opportunity where the fans can interact with the contestants and chat with them while the show is on,” he said.

    Madhok said that spend on digital is around 20 per cent of the overall marketing spend on the show.

    On ground, the channel is visiting around 10 cities where it will be organising few cooking contests and will be crowning one winner from each city as a Masterchef. For example the winner from Lucknow will be titled as ‘Lucknow ka Masterchef‘. These winners will also get an opportunity to showcase their talent on a special episode of the show where their dishes will be tasted by the chefs and judges on the show.

    However, the channel will be using radio just as a reminder medium.
    On the occasion of International Women‘s Day on 8 March, Star Plus through MasterChef has associated with Best buses in Mumbai by acknowledging the contribution of the woman to her home with a customised messaging on the reserved seats for women.