MUMBAI: In week two of TAM TV ratings, Zee TV dislodged Colors from the second position, pushing it to the third. It seems post Bigg Boss, the general entertainment channel that was at the second position almost throughout the year in 2013, hasn’t been able to make a mark with its newly launched shows.
While Zee TV garnered 488,194 GVTs (449,211), Colors dipped and scored 456,890 GVTs (522,158). Star Plus continued to be on the number one spot with 629,447 GVTs (647,066).
Sab and Life OK witnessed good increase of numbers and stood at fourth and fifth position with 338,233 GVTs (360,843) and 337,771 GVTs (323,456) respectively. Sony continued to be at the sixth position as it noted 263,081 GVTs (266,161).
Coming back to the chart topper Star Plus, its dance reality show Nach Baliye 6 saw a huge jump and recorded at 5,350 TVTs (3,523). The epic series Mahabharat also saw a rise in its viewership garnered 7,794 TVTs (6,811).
Second placed, Zee TV’s properties saw a rise in its viewership. While Aur Pyar Ho Haya scored 4,044 TVTs (3,101), the sitcom Bh Se Bhade scored 2,160 TVTs (1,534). Its dance reality series Dance India Dance 4 scored 4,618 TVTs (4,410) on Saturday and 4,249 TVTs (3,687) on Sunday. On 11 January, Saturday, the channel aired the Hindi feature film Ramaiya Vastavaiya that grabbed good eyeballs and garnered 5,926 TVTs.
While Colors that lost its second position, witnessed a good response for the fifth edition of the talent reality show – India’s Got Talent and garnered 9,380 TVTs on Saturday, the other two fictional shows that replaced Bigg Boss witnessed a drop in its ratings. Beintehaa reported 2,633 TVTs (2,964) and Rangrasiya saw 2,564 TVTs (3,199). However, comedy seems to be working well for the channel as its show Comedy Nights With Kapil that had seen a drop last week is back with a bang and has garnered 10,420 TVTs (8,973).
Surprisingly, Sony, which occupies the sixth position, has seen a rise in all its properties. However, the position of the channel remains the same. The recently started fiction series – Main Na Bhoolungi and Ekk Nayi Pehchaan scored 1,054 TVTs (884) and 2,087 TVTs (1,965) respectively. The dance reality show Boogie Woogie Kids Championship too saw a rise in its fifth week and garnered 2,733 TVTs (2,488).
Sahara One remains at the bottom of the chart marking no major difference and earned 37,863 GVTs (36,162).
In the movie channel genre, Zee Cinema reported 196,560 GVTs (200,662); Star Gold registered 182,903 GVTs (195,587) and Movies OK scored 137,410 GVTs (143,920). While &pictures scored 84,280 GVTs (91,406), Zee Anmol notched up and marked 86,317 GVTs (71,855) and Max scored 202,083 GVTs (221,690).
Says Star Plus general manager Gaurav Banerjee: “The story is urban and contemporary. This love story begins after a marriage gets over. It explores the theme of a second chance in love. With well-etched characters and a strong urban narrative, the show deals with day-to-day issues faced by modern couples. We are positive that our metro audiences will see a connect with Ishita and Raman, and follow their story.”
The channel has roped in Sofy Side Walls as its title sponsor for Doli Armaanon Ki. Set in Jhansi, Doli Armaanon Ki is the story of Urmi and Samrat, played by Neha Marda and Mohit Malik, respectively. Urmi walks into a marriage with Samrat, all eager and wide-eyed, only to realise that married life isn’t always what one dreamed about.
For Grey, having a 10.30pm slot is an advantage as there is liberty of saying and doing things that cannot be shown at early prime time. Even Zeel content head Ajay Bhalwankar is confident that the new series will crack slot leaders very soon. “The battle is not tough. The slot is very warm. And with our strong storyline and concept, this show can reach one crore plus viewership. Plus, our TG is the whole family. At the end of the day, if men don’t see, they won’t understand the cause through our concept,” he says.
The other Zee newbie, Aur Pyaar Hogaya, is the love story of Avni, a young spirited girl from a traditional family in Jaipur, played by Kaanchi Singh and a simple boy Raj, with a diametrically opposite personality and family background, reprised by Mishkat Varma. No sponsor has been roped in yet for the series.
As to the criteria for choosing a particular slot, Life OK general manager Ajit Thakur says: “On the slot, there are a number of criteria like firstly, the viewership. Obviously, early prime-time, the viewership is more from small markets and late prime-time it is from larger markets and metros. The other thing is who are the people viewing it. As we go to later prime-time, families and more men come to it. Earlier prime-time, there are more kids. Thirdly, for the channel itself, which is the slot they want to replace. Some slots are doing well and some slots are not doing that well.”
While Beintehaa is a show with a pan-Muslim milieu which revolves round two very similar, headstrong individuals, Aaliya and Zain, who are in a volatile relationship; Rangrasiya is an edgy, explosive tale of Paro and Rudra, two individuals who start off by hating each other intensely.
Coming to Beintehaa, Farhan Sallaruddin of Fortune Productions, producer of the show, says the story’s concept is its USP. “The Muslim community hasn’t been explored much and in this show, we have anyway brought the love story of two very strong characters. It will be loved by youngsters and older people alike,” he says.
“The focus is not on the rest. The focus is on yourself. That is the only way you can stand out. There is only one way to success, not necessarily that assures success, but do your best,” says producer Yash Patnaik. ”We as producers, as makers, go to the channel with the concept. Then it is up to the channel which slot to air. They decide what will work there, what kind of target audience, the strengths they have. As makers in television, we purely go by their conviction and strategy.”
Sony is confident the two new shows will be a big turnaround for them. Says Sony senior VP, head marketing Gaurav Seth: “The two new shows are a big turnaround for the channel. The 7 – 11pm slot is where there will be competition in any channel, but good content always stands out. We have got good numbers for both the shows.”
Get ready to see Chef Sanjeev Kapoor travel around the globe exploring different cuisines and eating habits of the locals. The Out of the World Series…Africa, which will shoot across 105 countries, starts its journey from East Africa. In the first season, which begins from today, the chef along with his six member crew travels to Tanzania, Kenya and Uganda. “The show is a marriage of food and travel,” says producer Runjiv Kapur.
According to the two, the show is not scripted. “Because it is not scripted, we shot hours of footage for a 22 minute episode. We were literally shooting on the fly. And when you do that, the show takes shape on the editing table. Though there was a structure initially, it later became more spontaneous,” adds Kapur.
While Hi Tea occupies the 4 pm slot, Out of the World Series…Africa will be on at 9 pm. Explaining the time slot, Sanjeev says, “Well, the show in the 4 pm slot is for pure learning. In this slot we are targeting people who want to learn and replicate the dish. So the core audience for Hi Tea is someone who wants to learn to cook while the secondary audience is the family. For, Out of the World Series…Africa, our core TG is the family which comes together to watch a series like this.”
