ITV

Tag: Star Plus

  • Tata Sky expands its news channel offerings in Odisha

    Tata Sky expands its news channel offerings in Odisha

    MUMBAI: This election season, Tata Sky – the leading Direct-to-Home service provider announced the addition of three news channels in Odisha – Kanak TV, Zee Kalinga and MBC TV.

    Along with the Dhamal Mix pack at Rs.220/- pm, subscribers also get 2 free regional packs giving them access to over 100 channels including popular Hindi channels such as Colors, Star Plus,Sony and Zee. Tata Sky subscribers can now enjoy the free Odia regional pack that comprises of 10 popular Odia channels providing entertainment, regional and national news.

    Zee Kalinga, a 24×7 news channel will bring in deep election analysis, live discussion programs, current affairs on the table for subscribers. Kanak TV and MBC TV on the other hand will keep the subscribers informed about news not only from the region but also across the country.

    On the latest addition to the Tata Sky family, Mr. VikramMehra, Chief Commercial Officer, Tata Sky said, “Expanding our offering with the three news channels is a part of our endeavor to increase our spread of channels across all genres for our Odia subscribers. One of the largest states in the East and an important market for digitization, Odisha has been witnessing positive digital growth over the last few months.”

    Apart from Odia channels, Tata Sky also offers 10 Bengali and 20 Telugu channels. With the addition of the Odia channels, Tata Sky continues to reinforce its focus on the Odisha market, further strengthening its position in the east of India.

     

  • Zee TV’s loss is Colors’ gain

    Zee TV’s loss is Colors’ gain

    Updated: 4:30 PM

     

    MUMBAI: In the week 14 of TAM TV ratings, Colors has ousted Zee TV to grab the number two spot. The channel has recorded 454,335 GVTs as compared to 454,237 GVTs a week earlier.  Zee TV has dropped one position, and ranks number three with 425,698 GVTs, down from 461,300 GVTs.

     

    Star Plus is enjoying its reign as the number one general entertainment channel (GEC). This week again it touched the 700 million GVTs mark as it recorded 702,324 GVTs, a huge rise from last week’s 686,602 GVTs.

     

    Life OK maintains its stability at number four and registered 384,524 GVTs, up from 371,427 GVTs last week. Despite seeing a huge fall in the ratings, Sony continues to remain at the fifth spot as it garnered 312,298 GVTs, down from 362,061 GVTs a week earlier.

     

    Sab saw a rise in the viewership but remained at number six position with 298,753 GVTs, up from 272,972 GVTs. Sahara One continues to remain at the bottom of the chart with 30,030 GVTs, down from 33,173 in the week 13.

  • Star Plus and Zee TV’s election mantra

    Star Plus and Zee TV’s election mantra

    MUMBAI: In today’s time, elections are not limited to open ground speeches. Political parties are finding innovative ways to persuade the voter; from TV to social media, nothing has been spared.

     

    If one takes the general entertainment channels (GECs) into account, one can see hundreds of ad spots being bought by the political parties to showcase their agenda to the common man.  However, the leaders in the GEC space i.e. Star Plus and Zee TV have taken a step further and have incorporated the message of voting in their programmes.

     

    The two channels want their viewers to go out and vote for the 16th Lok Sabha elections and in order to spread the word, they have dedicated special tracks on the matter.

     

    Talking about Zee TV, three of its shows have integrated the ‘Power of 49’ in their storyline. The channel has leveraged some of its protagonists like Shilpa Shirodkar from Ek Mutthi Aasman, Roopal Tyagi from Sapne Suhane Ladakpan Ke and Neha Marda from Doli Armaanon Ki to drive in the message of how precious every woman’s vote is.

     

    For instance, in Doli Armaanon Ki the lead Urmi drags eve teasers, who were harassing her sister-in-law in a mall, to the jail. Just as Urmi files a FIR against them, a politician walks in commanding the release of the eve teasers since they are related to him. Urmi then drags the politician to the court and gives out the message of ‘Power of 49’.

     

    “As one of India’s most responsible broadcasters, Zee has constantly mirrored the emerging realities of the society we live in, highlighting a variety of burning issues that merit public mind space,” points out Zee TV programming head Namit Sharma.

     

    Sharma adds: “Just like our festivals, in today’s time, elections are more of a celebration with all the fanfare around the campaigns. We will also be integrating this aspect of the election campaigns in our shows in the coming episodes.”

     

    Similarly, in Ek Mutthi Aasman, the track was designed in a way that spreads the message that women play an important role in deciding who will be the next ruling party of India and that they should utilise this power in a right way.

     

    The plot was altered to convey the message. In the show, Kamla Bai, comes to know that a girl in the neighbourhood has been stopped by her mother to attend school because she thinks that it is not an appropriate place for girls, she immediately makes the mother understand the strength of women in today’s society. She states many examples of how women run the society.

     

    Similarly, in Sapne Suhane Ladakpan Ke, the protagonist Gunjan was seen giving out the information on ‘Power of 49’ conveying the helpline number and urging women to call and address their grievances to the government through the helpline.

     

    Chart topper, Star Plus, is also leaving no stone unturned to spread the word. The channel believes in the philosophy – ‘Youth karega apne vote ki value… Tabhi badhegi Desh ki value!’

     

    With the thought of mobilising the youth and taking its Nayi Soch agenda forward, the channel has introduced an initiative to encourage first time voters to register for the upcoming general elections. Led by its popular face and youth icon, Veera, the campaign started in February and has created series of public service messages, prompting young viewers to register, vote and make a difference.

     

    This year, with the number of potential first time voters being estimated to be 12 crore, the channel wants to spread the awareness about the voting rights through the campaign. 

     

    “We want to encourage them to exercise their vote and contribute to the country’s progress. However, a lot of them are still not aware that the registration is an important prerequisite to voting. This first phase of our campaign aims to address that,” Star Plus senior vice-president marketing and content strategy Nikhil Madhok.   

     

    Moreover, Star network, this month also brought back the righteous popular talk show, Satyamev Jayate. It’s no coincidence that the show came back at a time when the country is gearing up for the general election to be held in April-May.

     

    With passions riding high and everyone out to prove their political credentials and concern for the country, the new season was aptly themed ‘Jinhe desh ki fikr hai’ (those who are concerned about India).

     

    The channels are doing their bit, now will have to wait and watch how many will go out and vote.

  • Star Plus and Sony gain big in wk 13

    Star Plus and Sony gain big in wk 13

    MUMBAI: In the week 13 of TAM TV ratings, Sony Entertainment Television (SET) which has been struggling at the sixth position for quite some time now, has finally climbed the ladder of ratings and this week is at number five.

     

    The channel has recorded 362 million GVTs compared to the 313 million GVTs last week, overtook its own sister channel, Sab. The jump can be attributed to the world television premier of the movie Krrish 3.

     

    While Sony can rejoice about its improved ranking, Star Plus continues to lead the flock as it noted 687 million GVTs as compared to 649 million GVTs last week.

     

    All the other GECs saw a decline in their viewership. But even after the decline, Zee TV continues to stand strong at number two, as it registered 461 million GVTs as compared to the 489 million GVTs last week. Colors that scored 454 million GVTs as compared to 468 million GVTs a week earlier, is at number three.

     

    Life OK slipped to 371 million GVTs as compared to 396 million GVTs last week and ranks four. Sab moved to the sixth position with 273 million GVTs as compared to 326 million GVTs, last week. Sahara One continues to remain stable with 33 million GVTs.

  • AsiaSat 7 replaces the ageing AsiaSat 3S today

    AsiaSat 7 replaces the ageing AsiaSat 3S today

    MUMBAI: In early October 2010, Asian satellite service provider, AsiaSat, and International Launch Services (ILS) had announced a contract for the launch of the AsiaSat 7 satellite on an ILS Proton.

    AsiaSat 7 was configured as a replacement satellite for AsiaSat 3S, one of AsiaSat‘s flagship satellites, operating at the orbital location of 105.5°E. AsiaSat 7 will carry 28 C-band and 17 Ku-band transponders, and a Ka-band payload. Its region-wide high power C-band beam covers Asia, the Middle East, Australasia and Central Asia, with Ku-band beams serving East Asia, South Asia and a steerable Ku beam.

    According to plan, the AsiaSat 7 satellite was successfully launched in Hong Kong on November 26, 2011, on an ILS Proton Breeze M launch vehicle from the Baikonur Cosmodrome in Kazakhstan. Nine hours and 13 minutes after lift-off, AsiaSat 7 successfully separated from the launch vehicle. Over the next few days, the satellite will arrive at the geostationary orbit, some 36,000 km above the Equator.sia

    “With AsiaSat 7 successfully launched well ahead of the planned date for AsiaSat 3S‘s replacement, we can assure continuity of service to customers, while at the same time, adding to our on-orbit capacity to service new business,” said AsiaSat president, CEO William Wade, in a press statement earlier. “With this launch opportunity on the ILS Proton, we are continuing our replacement strategy to provide continuity of services to our current and potential new customers across Asia, Middle East, CIS and Australasia. We know that we can count on the professionalism of ILS and Khrunichev for a successful launch for AsiaSat 7.”

    While AsiaSat 3S was launched on March 21, 1999, as a replacement for the ageing AsiaSat 1 in May of that year, AsiaSat 7 marked the launch of the fourth AsiaSat satellite on ILS Proton, the 20th Space Systems/Loral Satellite launched on ILS Proton, and the 69th ILS Proton launch overall.

    AsiaSat 7 is similar to AsiaSat 3S, and has been designed with a 15-year design life and will offer enhanced power and coverage at orbital location 105.5°E.

    As for AsiaSat 3S, it currently beams some of the popular channels in India which include: Zee TV, Star Plus, Star Utsav, Sahara One, Sahara Filmy, Sahara Firangi, Sahara Samay, 9X Media, 9X Jalwa, Big RTL Thrill, Big Magic, Big CBS Spark, B4U Movies, B4U Music and ETC Bollywood, among others.

    AsiaSat’s business continues to be affected by The Finance Act passed in India in May 2012. The Act taxes revenue generated from the provision of satellite transponder capacity to Indian customers and any non-Indian customers considered to have earned income from any business or source in India.

    The Indian government approved in its budget an increase of the royalty withholding tax rate from 10 per cent to 25 per cent, effective from 1 April 2013. Nevertheless, as stated in previous reports, the amount of AsiaSat’s revenue considered to be Indian sourced, and thus taxable in India, is still under discussion as of the date of this report. The increase in the tax rate will have a negative impact on its future business, and to remain competitive in the market, AsiaSat may make pricing adjustments which could negatively impact its margins in the coming financial year.

    In other major announcements by AsiaSat, the company indicated in its operational highlights for the financial year 2014-15 that two of its other satellites, AsiaSat 6 and AsiaSat 8, are on schedule and will launch in mid-2014 to provide new C and Ku-band capacity for business growth. Also, the commencement of the preliminary design phase for AsiaSat 9, the replacement for AsiaSat 4 in 2017, will provide new coverage and services at 122?E.

    AsiaSat chairman Sherwood P. Dodge said in a company statement: “Acquiring new business in 2014 will remain a top priority. Our expanding satellite fleet and reputation for providing quality and reliable satellite capacity, together with our commitment to our customers puts us in an excellent position to develop new business opportunities. The market remains highly competitive, but I believe our able management team and our high-quality services will enable us to move the business forward in 2014.”

  • Star Plus presents ‘Ek Hasina Thi’

    Star Plus presents ‘Ek Hasina Thi’

    MUMBAI: Star Plus’ latest offering – Ek Hasina Thi is a story unlike any other on Indian Television. Set in the eastern megapolis of Kolkata, this is not a revenge story but a story of a woman seeking justice for a crime committed in the past. However, her methods of claiming justice are unconventional as she steps out of the shackles of traditionalism and utilizes her Mind to conquer Might!

     
    The fight to deliver justice for an inhuman crime is a universally moving theme. It is also equally true that ‘When all else fails and one is pushed to the brink, one is compelled to take an extreme action’. Ek Hasina Thi tracks the journey of such a woman Durga (played by Sanjeeda Sheikh), who has decided to become an active agent of change to achieve her motive of justice. Durga is not only rich, brave, focused with a heart of gold but is also strong, powerful, calculating and manipulative, using her intelligence to stay a step ahead of her adversaries. She doesn’t mind stepping over the boundaries of ‘right’ and flirt with the dark side, but she always remains within the confines of good, never losing touch with her humanity.

     
    However, Durga’s fight is not easy as facing her are the extremely powerful and influential Goenka family – the main antagonists and the target of Durga’s actions. Vatsal Sheth plays the role of Shaurya Goenka who is the rich, womanizing scion of the Goenka clan. A playboy and brat who is not used to hearing the word NO, Shaurya knows that with his family’s influence, he can get away with anything. Standing by Shaurya through thick and thin are his parents – Sakshi and Rajnath Goenka (essayed by Simone Singh and Ayub Khan), whose financial muscle and stronghold over the city automatically make them both a revered and feared opponent. Durga’s task is further complicated when she faces multiple hurdles as relationships, romance and her own emotional conflicts play a role in making her question her actions.

     
    Talking about the show, Mr. Gaurav Banerjee, General Manager, Star Plus said, “Durga is a very exciting character. Through her, we are celebrating the Empowered Woman – she is primarily a nurturer but if wronged, instead of suffering silently she will fight for justice. We believe our viewers will enjoy the lavish scale of the show, the beautiful outdoors of Kolkata and performances of the ensemble cast.”

     

    Mr. Siddharth Malhotra, Creative Producer, Cinevistaas said, “We are excited to present Ek Hasina Thi, a show we have been developing over three years. Our vision for the show was to elevate it to a completely film like experience. Therefore we haven’t compromised on anything, right from the way the characters are presented to the overall  treatment, action, sound, locations and sequences every aspect has been given a larger than life feel. We have had an amazing relationship with STAR PLUS and are happy to have collaborated once again for Ek Hasina Thi.”

     

    Will Durga be successful in her mission or will she too fall aside like every other person who has stood in the way of the Goenkas? Who will reign supreme in this challenging battle of wits and intellect, where everything seems to be a fair game!

     

    Watch this gripping story of Durga unfold starting April 14th at 8.00 PM on Star Plus!

  • Star Plus and Zee TV shed weight in ratings

    Star Plus and Zee TV shed weight in ratings

    MUMBAI: The week 12 of TAM TV ratings, has come as a shocker to the leader of the ratings chart. Star Plus has seen a major drop in its ratings with 649,264 GVTs, down from 726,516 GVTs a week earlier.

     

    This hasn’t deterred the viewership of the channel’s most popular talk show – Satyamev Jayate. It seems that more and more Indians continue to tune into the show each week. At the end of three episodes, the show has reached out to 26 crore Indians. As per TAM data for week 12, Satyamev Jayate’s cumulative reach for the first three weeks now stands at nine crore viewers.  The show recorded 5,720 TVTs in week 3 in all India (All 4+, All India) and a HSM TVT of 5,045 (All 4+, HSM).

     

    Zee TV continues to hold on to its number two position strongly despite witnessing a drop in its viewership. It registered 489,111 GVTs, down from 501,284 GVTs a week earlier.

     

    Colors is at number three with 467,985 GVTs, up from 465,493 GVTs in the earlier week. Everything seems to be OK for Star Plus sister channel Life OK, which continues to stay at number four position with 396,242 GVTs, up from 361,431 GVTs.

     

    Sab stood at number five position with 325,605 GVTs, up from 312,641 GVTs. Despite a rise in the ratings, Sony continues to be at the sixth position with 312,963 GVTs, up from 291,382 GVTs.

     

    Sahara One continues to be at the bottom of the ladder with 33,439 GVTs, up from 31,010 GVTs a week earlier.

     

    In the movie genre: Zee Cinema reported 195,342 GVTs, down from 201,397 GVTs; Movies OK scored 138,215 GVTs, up from 126,651 GVTs; &pictures garnered 90,356 GVTs, up from 79,296 GVTs; Zee Anmol earned 64,694 GVTs, down from 69,650 GVTs and Max registered 232,232 GVTs, up from 196,182 GVTs.

  • Colors gains big in week 11 of TAM TV ratings

    Colors gains big in week 11 of TAM TV ratings

    MUMBAI: In the week 11 of TAM TV ratings, Star Plus, Colors and Sab are the only gainers. Other channels in the general entertainment channels (GECs) space have witnessed a drop in their ratings.

     

    Star Plus continues to be the leader in the space with 727 million GVTs, up from 717 million GVTs.  Zee TV is still standing strong at number two position, even though it registered a drop garnering 501 million GVTs as compared to the 528 million GVTs last week.

     

    Colors, with 466 million GVTs is at number three position. The channel has gained big this week and is up from 435 million GVTs from the previous week. Life OK, ranked at number four garnering 361 million GVTs, down from 373 million GVTs, in the earlier week.

     

    While Sab is at number five with 313 million GVTs, up from 305 million GVTs, Sony continues to be at the bottom of the chart with 291 million GVTs, down from 301 million GVTs from last week.

  • Hindi GECs lend colour to Holi celebrations

    Hindi GECs lend colour to Holi celebrations

    MUMBAI: Squirt coloured water on your friends and dear ones or smear their faces with Gulaal… anything goes for it’s that time of the year when you can say, “Bura na maano, holi hai”.

    With the festival of colours just round the corner, Hindi GECs are going hammer and tongs to jump into the Holi revelry. Kick-starting the celebrations will be Colors’ ‘Beintehaan Jazbaat Ke Rang’ on 15 March from 7.30 to 9pm. The show will bring together protagonists of Colors’ many shows such as Bani- Ishq Da Kalma, Uttaran, Balika Vadhu, Beintehaan and Rangarasiya. Among a slew of performances, Sunny Leone, who stars in Balaji Motion Pictures’ upcoming Ragini MMS 2, will be seen shaking a leg to the films hit number, Baby Doll.

    Zee TV will air a three-hour special titled Zee ‘Holi Mahotsav- Ladakpan ke suhaane’ rang on 16 March at 6pm and 17 March at 4pm. The Sapne Suhane Ladakpan Ke team will invite other Zee artistes to celebrate Holi in the Benares style while audiences will be given a sneak peek into celebrations in other states of the country including UP, Punjab and Rajasthan. Hasya kavi Surendra Sharma will grace the event that will also witness performances by on-screen couples such as Jodha-Akbar and Zoya-Asad.

    Says Zee TV programming head Namit Sharma: “This year, the Holi Mahotsav on Zee will be a celebration of the sheer diversity of content we offer as a broadcaster. The grand revelry with colors will be in Benares where the Sapne Suhane Ladakpan Ke family invites artistes of all our other primetime shows to join in. Showcasing the various styles in which Holi is celebrated across different Indian states, we’ll have beautiful acts that represent the country’s vibrant cultural canvas.”

    As for Star Plus, the channel is all set for a waterless Holi on 17 March at 12.30pm with ‘Masti Gulal Ki’, a two-hour-long celebration highlighting the importance of conserving water while keeping the fun element intact. Produced by Frames Productions, the show will be hosted by real-life couple Jennifer Winget and Karan Singh Grover with Ritvik and Asha, Ravi and Sargun, Sanjeeda Sheikh, Digangna Suryavanshi (Veera), Sayantani Ghosh, MJ 5 and Krushna Abhishek joining in the celebrations.

    Star Plus SVP and programming strategy Nikhil Madhok says: “Star Plus’s initiative of a waterless, environment-friendly Holi is in perfect sync with our core philosophy of Nayi Soch. Holi this year coincides with World Water Day, so the message becomes even more relevant. Masti Gulal ki will show how Holi can be great fun even without the use of water. It will be a really entertaining event.”

    According to Frames Productions founder Hemant Ruprell, it took almost three weeks to put together the show. “It is a message. We are heading toward summer and with the kind of drought in so many parts of India, we thought we would do it differently this time and send out a message to people that celebration of Holi is about colors and not necessarily asking for 20-25 water tankers. We wanted to go waterless, but wanted to make it as colorful and dynamic,” he says. “Unlike others, we have done a proper stage event for Holi and not in a fictionalized manner.”

    Star Plus’ sister channel, Life OK, will telecast ‘Holi Hain… Life OK Hain’ on 17 March at 8 pm. Bharti Singh and Karan Kundra will be the hosts while Savdhaan India presenters Sushant Singh and Pratyusha Banerjee will join in the festivities and talk about women’s safety on the occasion of Holi.

    Vibhav Roy and Parvati Sehgal (Gustakh Dil) will showcase fun acts, while Gaurav Bajaj and Sukirti Kandpal ( Kaisa Ye Ishq Hai)) will recreate romance on the small screen. The star performer will be Yo Yo Honey Singh and the music will get a comic tadka as Yo Yo Honey Singh and Bharti Singh slug it out in a Punjabi versus Bhojpuri rap.

    On Sony Entertainment Television, there will be Holi integrations on three shows – Ekk Nayi Pehchaan, Boogie Woogie and CID.

    During the 16 March episode of Boogie Woogie, along with performances by the top six contestants, hosts Sargun and Rakshit will perform on the song Balam Pichkari from Yeh Jawaani Hai Deewani. They will be later joined by the judges and there will be performances on songs like Holi Khele Raghuveera from Baghban and Do me a favour let’s play Holi from Waqt-The Race Against Time.

    Ek Nayi Pehchaan will see the entire Modi family gather under one roof to celebrate the festival on 17 and 18 March. As for CID, there will be a special one-hour episode on 17 March at 9 pm, replacing the two daily soaps, Nandini and Jee Le Zara.

    Sony Entertainment Television SVP head-marketing Gaurav Seth says: “A lot of the channels use these special days for topical value and obviously, cultural festivals hold a big place in the Indian family. Viewers like to see their favourite characters mirroring their own lives. It is good for us to have those special events.”

    As for Sony’s sister channel, Sab, this year, it will celebrate a Bollywood-style Holi with all of its actors on 17 March at 9pm. ‘Sab Ki Filmy Holi’ will ensure that viewers shake a leg alongside as they watch it with their family.

    The lovable small screen couple, Daya and Jetha, will anchor the show that will see performances by Daya – Jetha, Taarak – Anjali, Bhide – Madhavi, BabitaIyer, Indu-Mukundi, Koel-Ghotak, Jeannie-Juju, Bagha-Bavri, Chukku-Lily and Machli-Kapi. While gags by Aamir Ali, Sayantani, Kamya Punjabi, Kiku Sharda and Rajesh Thakur will tickle the viewers’ funny bone.

    On-screen celebration of festivals such as holi help these channels make a stronger connect with their audiences.
  • Dolby brings home cinema quality sound

    Dolby brings home cinema quality sound

     MUMBAI: Like all previous editions of the annual convention, FICCI FRAMES 2014 too is as much about the progress of the industry as it is about the success stories of individual companies that set up booths during the event.

     

    Indiantelevision.com stumbled upon one such booth by Dolby Digital, which has been participating in FICCI FRAMES for the past four years. “We have been coming down to FICCI Frames for the past four years with a booth, and it has certainly worked well for us and helped us meet our current partners, key decision makers and stakeholders. It’s a great place to network,” said Dolby Laboratories head of marketing Ashim Mathur.

     

     Not so long ago, Dolby Digital collaborated with HBO’s two niche offerings – HBO Hits and HBO Defined – to provide them with the best in sound technology.

     

    “The association with HBO is great for us as their two new channels are really gaining some traction among viewers for their offering of 100 per cent ad-free content. Dolby traditionally has been known for cinema and the collaboration fits perfectly into our scheme of things,” said Mathur about their association.

     

    Currently, Dolby is the go-to surround sound experience for nearly 20 channels and caters to all possible genres of content, including movies, music, general entertainment and sports.

     

     It all started with Star Plus, recalled Mathur and added, “We came on board the whole HD and surround sound bandwagon with Star Plus nearly four years back, which was our first asli HD channel with Dolby surround sound.”

     

    Dolby has been associated with television shows as well, the most recent being the high-octane thriller 24 on Colors. “The mode of communication from our side was simple; we had to showcase it to people. We did a lot of on-ground activation with Colors at cinema theatres, by playing a visual inside and we gave the demonstration to explain the difference in surround sound experience with Dolby,” said Mathur. For Colors HD, 24 was the first show with Dolby surround sound.

     

     The company has also collaborated with brands the likes of LG during the last ICC World Cup, where it had its products on display at nearly 200 LG-branded stores across the country. “The campaign that we had was simply to bring the in-stadia cricket experience home and it was a grand success,” beamed Mathur.

     

    The secret behind Dolby’s success is that it believes in providing the best experience to its customers and partners alike. Thus, the home of surround sound technology associates with retailers and ensures that customers get to experience its products before bringing them home. Dolby uses experiential marketing by giving demonstrations in malls and retail stores to attract customers’ attention.

     

     “The idea is to give customers the experience and explain the difference between mono and surround sound, and also the difference between standard definition (SD) and high definition (HD),” said Mathur.

     

     Currently, Dolby has its 5.1 surround, 7.1 surround and the Dolby Atmos – which is used in cinema theatres. The company continues to strive for better technology coupled with the core marketing strategy of bringing the best cinematic experience home.