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Tag: Star Plus

  • KBC works its charm, Sony number four in TAM TV ratings

    KBC works its charm, Sony number four in TAM TV ratings

    Updated: 5:30 PM

     

    MUMBAI: The charm of Amitabh Bachchan has worked for Sony Entertainment Television (SET). And it’s visible in the TAM TV ratings of week 34. The Hindi general entertainment channel (GEC) that launched the eighth season of Kaun Banega Crorepati on 17 August has finally come out from being at the bottom of the ratings chart, to number four.

     

    What’s even more welcoming for the channel is the fact that the new format for KBC has been accepted by the audience.  The inaugural episode got 8,956 TVTs, while subsequent episodes delivered 5,216 TVTs.

     

    Sony garnered 366,282 GVTs, up from 262,647 GVTs. Apart from KBC, what worked wonders for the channel is its historic property – Maharana Veer Pratap which observed 3,286 TVTs, up from 2,906 TVTs.

     

    On the other hand, Life OK, which slipped to number five position, managed 287,861 GVTs, down from 301,994 GVTs. The channel’s hot property – Savdhan India lost eyeballs and scored 2,473 TVTs, down from 2,721 TVTs, Laut Aao Trisha registered 1,435 TVTs, down from 1,566 TVTs and Gustakh Dil managed 1,365 TVTs, down from 1,530 TVTs.

     

    According to the TAM TV ratings provided by the channel, the gainers this week are Zee TV at number two with 464,660 GVTs, up from 453,012 GVTs and Sab at number six faces neck-to-neck competition with Life OK as it records 287,686 GVTs, up from 278,215 GVTs.

     

    At Zee, maximum properties witnessed a rise in the ratings. The channel’s famous property – Kumkum Bhagya is climbing new heights week after week and reported 8,093 TVTs, up from 8,013 TVTs, historical show – Jodha Akbar noted 8,949 TVTs, up from 7,544 TVTs Jamai Raja witnessed 6,688 TVTs, up from 5,327 TVTs and Aur pyar Ho Gaya stood at 4,676 TVTs, up from 4,418 TVTs.

     

    On the other hand, for Sab, Taarek Mehta has been a huge win. It recorded 6,156 TVTs, up from 5,472 TVTs. Balveer registered 2,209 TVTs, up from 2,072 TVTs. On 23 August, the channel aired Sab Ke Anokhe Awards which observed 3,627 TVTs.

     

    Though it lost numbers, Star Plus continues to lead the pack with 559,230 GVTs, down from 688,618 GVTs and Colors at number three stood at 376,579 GVTs, down from 410,774 GVTs.

     

    For Star, all its properties have witnessed a huge drop in the viewership. Thus, the channel’s chart leader Diya Aur Baati Hum scored 7,343 TVTs, down from 10,696 TVTs, Saathiya Saath reported 7,179 TVTs, down from 9,455 TVTs and Yeh Rishta Kya Kehlata Hai stood at 5,942 TVTs, down from 7,367 TVTs.

     

    Coming back to Colors, Sasural Simar Ka noted 6,060 TVTs, down from 6,193 TVTs. Its non-fiction properties, Jhalak Dikhlaja and Comedy Nights with Kapil witnessed a drop in the ratings and reported 3,879 TVTs, down from 4,799 TVTs and 6,521 TVTs, down from 6,847 TVTs respectively.

  • Star Plus’ Satyamev Jayate to see a few changes, this season

    Star Plus’ Satyamev Jayate to see a few changes, this season

    MUMBAI: It was in 2012 when TV audiences woke up to Sunday morning slot once again. Star Plus with Satyamev Jayate at 11 am, tried to bring about a change in our society by bringing the ills gripping our society to the forefront.

    The promos of the upcoming season have already gone live and each tells a story of a person who after watching a heart-wrenching episode has gone out to make a change in whatever manner he/she could. One of the promo tells a story of Nazia, who found a sexually-abused girl and went on to help her through Childline – a NGO working for kids. “Nazia is like one of us but through her one action she proved that it is we who can bring about a change,” says the host of the show Aamir Khan while highlighting that this time the focus on promos was not him but on heroes who made a difference. “It is all about possibilities.”

    He highlights that the research team never went out to hunt for people like Nazia but while doing their study they met or were told about people who after watching SMJ went out of their way to help others.

    In its third installment now, the show, which will go live on 21 September and consists of six episodes, will see a few new elements. The biggest change will be letting the common man talk to Khan. After the one and a half hour show, people can talk ‘live’ to Khan through social media – Facebook and Twitter -, phone or the show’s official website to share their issues on the topic discussed earlier.

    “SMJ is about people and we want people to tell their views and issues so that together as a society we can bring about a change,” says Khan who will be travelling across various cities to connect with the people.

    He believes that the show has changed him a lot. “I have become more patient and less judgmental,” he says while recalling that years ago when Star India CEO Uday Shankar had approached him for a game show he had made a correct decision by denying that and suggesting a show on social issues.

    This time around, for the first time, other actors too will be seen on the show. “It is not for publicity. But only the actors who have done something for a particular issue or feel for it will be on the talk show,” clarifies Khan.

    Believing that the change needs to be brought about from the grassroot level to revolutionise people’s mindset, Khan wants people, administrations and governments to make a note of the things. Stating the example of how after the female foeticide episode was aired, the sex ratio between girls and boys has risen, Khan says, “Earlier there were 890 girls per 1000 boys, but today it is 940 which is remarkable. A small step can make a huge difference.”

    On a personal level, Khan wants four basic fundamental benefits given to each and every citizen of the country, namely, public health services, education, a quick and fair justice system and security through a strict law and order.

    Click here to watch the video

     

  • 500 episodes on, Star Plus’ ‘Veera’ claims story line maintained

    500 episodes on, Star Plus’ ‘Veera’ claims story line maintained

    MUMBAI: In an age when peers play a more important role than the family, Ek Veer Ki Ardaas…Veera, a show on Star Plus tells a different story. The show is about a pious relationship of a brother-sister duo.

    While brothers and sisters are usually always fighting, the makers of Veera adapted a different route. It started off showcasing a beautiful bond between the duo featuring talented kids Bhavesh Balchandani and Harshita Ojha as the lead pair touching the hearts of audiences and getting them hooked to the show. For Star, this was a big risk as it was replacing a popular show Pratigya.

    Moreover, the slot it was launched at- 10:30 pm, was one with intense competition from shows like Bade Achhe Lagte Hain on Sony Entertainment Television (SET) and Punar Vivaah on Zee TV.

    Produced by Beyond Dreams Entertainment, the show was flagged off on 29 October 2012 and completed successful 500 episodes on 18 August 2014.

    On the celebration mode, producer Yash Patnaik feels younger with every 100 episodes. “People say when you complete 500 episodes, it feels old. But we are getting younger with Veera. We have many stories to tell now,” he says.

    Patnaik is happy the way Veera is panning out. Star Plus SVP marketing Nikhil Madhok and Patnaik believe that the USP of the show has been that it is character neutral. “We have many well defined characters that viewers can relate to. So we never run out of stories. Fortunately, for a show like this, it is not dependent on a central character,” says Patnaik. Apart from Veera and Ranveer, characters like Baldev, Ratan and Gunjan have an equally important role to play.

    Madhok believes that in the first year, the main premise of a brother and sister who were not related by blood caught the fancy of a lot of older audiences. “They could relate to the emotion of the mother who had to deal with one child who is biologically hers and another one who is not. It had very mature emotions,” he says adding that the writer Purnendu Shekhar took it to a complete different level.

    In the next phase, the makers and the channel decided to target the young audiences. It introduced a time leap of about 15 years with the characters grown up and a message of progressiveness.

    “The aim was to convert the character with a large town mentality with the way Veera would dress and behave. This became her strong attribute. Similarly Ranveer became a musician, an unusual profession as far as Hindi GEC protagonists are concerned,” says Madhok.

    Going forward, he reveals that viewers will get to witness the journey of Ranveer becoming a proper musician and will also see composition of original songs on the show itself.

    Patnaik states that they haven’t deviated from the story at all. All the stages have been executed as planned. Just about 30 per cent of the plot has been told till now.

    Industry sources reveal that the production cost ranges anywhere between Rs 6-8 lakh per episode. Madhok says Veera’s advertisers give a significant premium as compared to other shows. Media planners peg a 10 sec slot in the range of Rs 80,000 – Rs 1 lakh. Post the time leap, youth focused categories like telecom, apps and technology companies have come on-board as advertisers. But in the bargain, it did not lose traditional clients like FMCG products.

    In week 33 of TAM TV ratings, Veera got dislodged from its leadership position with 4,991 TVTs. On the other side, it faces tough competition with Yudh on Sony Entertainment Television with 708 TVTs in the week 33 of TAM TV ratings, Uttaran on Colors with 2,436 TVTs, Savdhaan India: India Fights Back on Life OK with 2,721 TVTs, Doli Armaano Ki topped the slot with 5,378 TVTs and Tu Mere Agal Bagal Hai on Sab with 1,025 TVTs. 

  • Star Plus set to change Sunday viewing with ‘Airlines’

    Star Plus set to change Sunday viewing with ‘Airlines’

    NEW DELHI: With an aim to strengthen its Sunday prime time band, Star Plus is treading a different path yet again. After making Sunday morning’s special for viewers by bringing home uncomfortable realities with Satyamev Jayate, the Hindi general entertainment channel is now looking at filling its prime time slots as well, but with differential programming.  

    Initially, when weekends meant only dominance of reality shows, the channel wanted to explore more in that space. And now after exploring various genres including saas-bahu syndrome and mythology with Mahabharat, it is ready to take to the skies with Airlines – Har Udaan Ek Toofan but with variations.

    Come 24 August and every Sunday 9pm, viewers will witness a story of a woman who dares to join the airline industry as first officer initially and ultimately becoming a pilot. Produced by Miditech, the series is penned for 26 episodes as of now and could see an increase in the number of episodes depending on the response from the audience.

    The channel has roped in Fortune cooking oil as the title sponsor, Havell’s as co-title sponsor and Ariel, the co-sponsor for the show. The associate sponsors are askmebazaar.com, Colgate Visible White, Maybelline, Parachute Advanced and Sofy Bodyfit.

    According to Star Plus SVP – marketing Nikhil Madhok, the series with title sponsor in Fortune cooking oil for standard definition (SD) feed and Forest Essentials for the HD feed is already profitable as it has been pre-sold.

    The programme marks the TV debut of Tulip Joshi who plays Ananya and VJ turned actor Yudishthir aka Yudi who will be seen essaying the role of Captain Akash. It has been penned by Advaita Kala, who also authored the movie Kahaani.

    Kala said that the concept is based on her own experiences of the way the modern urban woman is changing. Through the story, she wanted to show how a woman who has already entered a male-dominated world copes with it.

    Set in Delhi, the show features the journey of first officer Ananya Rawat who navigates through a world of gender discrimination and regressive attitudes embedded in the modern and glamorous aviation industry. In her quest to establish her identity, Ananya realises that there is more to this industry than just battling male attitudes as she comes across many hindrances that eventually make her a stronger person.

    Madhok believes that after delivering hits like Satyamev Jayate and Mahabharat, the channel with the new programme will be breaking the saas-bahu mould, showcasing a clear shift from the normal programming aired on all channels. The focus for the channel was on the role of a female in a male-dominated profession.

    The series is the first to have received permission to shoot inside the Indira Gandhi International Airport’s Terminal-3. From roping real pilots for tutoring actors to shooting at existing terminals, the makers and channel has put in their best to retain authenticity of the situations and incidents covered in the show. Since most of the sequences required the setting to be inside an aircraft, a special set modeled on Boeing 370 has been created.

    Miditech has also collaborated with Pixion to help recreate the world in the skies with its unparalleled proficiency in computer graphics and visual effects.

    But why make it into a once-a-week show? Answers Madhok, “It is because of the huge work involved in creating each episode.” According to industry sources, while a normal Hindi daily soap production cost ranges anywhere between 6-8 lakh per episode, a series like this could cost around three times more than what a daily does.

    On the marketing front, the promos are already doing the rounds on 25 television channels. To attract the younger audiences, social media will be used in a big way to promote the property with integrations also with YouTube, Yahoo and MSN.

  • Star Plus gambles high with India’s Raw Star

    Star Plus gambles high with India’s Raw Star

    MUMBAI: Coming Sunday (24 August) viewers of Star Plus will have a new persona on screen. We aren’t talking about any new saas bahu show, but the much hyped singing competition with the current youth icon- Yo Yo Honey Singh.

     

    The two hour show- India’s Raw Star- is slated to go on air against the backdrop of intense marketing and advertising along with the big gamble of having Singh as the face.

     

    Every Sunday, viewers will get to witness 10 artists who will go beyond just singing and will create a distinct style of music, irrespective of his/her singing language or music genre.

     

    Differentiating itself from other such shows, the channel had conducted only digital auditions where interested participants had to upload their audition videos through the website or mobile app, submit their entry and get a chance to be a part of India’s Raw Star.

     

    “In the past, digital auditions have been a part of music reality shows, unlike ours which focused exclusively on digital. Our aim was to say that if we are trying to reach out to genuine artists then why make them stand in long queues in different cities. Why not do something of their choice and at the comfort of their homes,” believes Star Plus SVP – marketing Nikhil Madhok.

     

    In conversation with indiantelevision.com, Madhok shares aggressive marketing plans for the channel’s first ever music reality show and how it plans to cater to the youth in a big way.

     

    The digital audition, which was targeted due to a high amount of youth spending their time on it, received 50,000 entries.

     

    The first innovation was on YouTube. The ads that were placed before videos were timed in such a way that when a person tries to ‘skip’ the video, Honey Singh would pick up the skip button and say ‘you can’t skip me just the way you can’t skip the Raw Star contestants’.

     

    This apart, contextual promos have been created for different sites and different consumers targeting their preference of videos. One such example is an ad that will play on a car website where Singh will say ‘Stop searching for small cars, why don’t you ride on my car with me in my raw stars from 24 August onwards.’

     

    All the contestants will have their own social media profile and twitter handles through which they will be tweeting and interacting with the fans and engaging with them throughout the season. Giving a sneak peek into the making of the episodes will be clippings hosted by Gauhar Khan called ‘The G-Factor’. This will be exclusive to digital.

     

    On the outdoor front, it will be experimenting with the concept of 3D in Delhi and Mumbai. Star  had previously dabbled in 3D content last year prior to the launch of Mahabharat.

     

    Picking up on Singh’s popularity, the channel has bought ad slots on music channels to drive the youth from where there are found most. At the beginning of any of Singh’s song will be an ad asking viewers to tune into Raw Star to listen to more such songs. Madhok states that the aim was to do something that would be attention grabbing.

     

    He also believes that in the recent past music reality shows have not done well and that was the starting point for the channel to say that if music is such a big need for youngsters then why isn’t something meaningful for them on TV.

     

    Although Madhok was tight lipped when asked about the production cost, sources from the industry say that it could range from Rs 55 crore to Rs 65 crore.

     

    Karbonn Smartphones has come on-board as the title sponsor of the show and Maruti Suzuki Swift as the co-powered by sponsor. According to industry estimates, Karbonn could have shelled around Rs 6 crore to Rs 8 crore, while Maruti Suzuki Swift may have spent 15 per cent less than that. 10 sec ad rates are being quoted as Rs 3.3lakh to Rs 5 lakh.

     

    Moreover, more than 7,000-8,000 spots have been playing on Star Network to promote the show for which Rs 12 crore to Rs 15 crore is being invested on marketing it.

  • Zee TV’s ratings fall, all other GECs rise

    Zee TV’s ratings fall, all other GECs rise

    Updated:7.00 PM

     

    MUMBAI: In the week 32 of TAM TV ratings, Zee TV is the only channel that witnessed a drop in the viewership by recording 414,540 GVTs, down from 438,207 GVTs. However, there was no change in the ranking order of the other channels this week.

     

    Maximum of Zee’s properties witnessed a drop in the ratings. Thus, the channel’s most famous historical property – Jodha Akbar observed 7,332 TVTs, down from 8,580 TVTs, Qubool Hai recorded 5,428 TVTs, down from 5,550 TVTs. On the other hand, the properties that gained are – Doli Armano Ki that got 4,398 TVTs, up from 3,510 TVTs and Kumkum Bhagya scored 7,560 TVTs, up from 7,467 TVTs.

     

    Star Plus continues to be the chart leader. It witnessed a huge hike and clocked 711,648 GVTs, up from 676,578 GVTs. Almost all its offerings have seen a tremendous rise in the ratings. Thus, the channel’s chart leader Diya Aur Baati Hum scored 10,024 TVTs, up from 9,311 TVTs, Yeh Rishta Kya Kehlata Hai noted 7,326 TVTs, up from 6,958 TVTs, Ye Hai Mohababtein recorded 6,380 TVTs, up from 5,814 TVTs and Saath  Nibhana Saathiya reported 7,150 TVTs, up from 6,930 TVTs.

     

    At number three, Colors clocked 403,053 GVTs, up from 375,025 GVTs. Sasural Simar Ka noted 5,699 TVTs, up from 5,153 TVTs, Balika Vadhu got 4,974 TVTs, up from 4,713 TVTs. Talking about its non-fiction series, Comedy Nights with Kapil also observed a huge hike in the ratings and stood at 8,556 TVTs, up from 6,787 TVTs and The Anupam Kher Show reported 1,864TVTs, up from 1,575 TVTs.

     

    Life OK continues to enjoy the number four position in the ratings chart. It garnered 311,640 GVTs, up from 311,423 GVTs. Thus, Shapath recorded 2,779 TVTs, up from 2,087 TVTs, Savdhan India reported 2,690 TVTs, up from 2,676 TVTs, Gustakh Dil generated 1,829 TVTs, down from 2,033 TVTs and Laut Aao Trisha stood at 1,654 TVTs, down from 1,744 TVTs.

     

    Sony Entertainment Television (SET) retained its fifth position with 278,432 GVTs, up from 275,107 GVTs. Thus, CID, the channel’s leader scored 4,328 TVTs, up from 3,886 TVTs and Maharana Veer Pratap rated 3,446 TVTs, up from 3,054 TVTs. The much hyped show – Yudh, failed to grab eyeballs as it saw a significant drop in the viewership and stood at 703 TVTs, down from 737 TVTs.

     

    Last but not the least, Sab noted 277,018 GVTs, up from 265,377 GVTs. Taarak Mehta Ka Ooltah Chashmah continues to remain the chart leader as it scored 6,552 TVTs, up from 5,343 TVTs and Badi Door se Aaye Hai rated 2,283 TVTs, up from 1,943 TVTs.

  • Star Plus gets raw with Yo Yo Honey Singh

    Star Plus gets raw with Yo Yo Honey Singh

    MUMBAI:  Indian TV viewers have been exposed to a variety of singing talent hunts over the years. You have had Sa Re Ga Ma, and Lil Champs, Antakshri, Indian Idol, Fame Gurukul, Star Voice of India – among a plethora of others. Some did well for a while; some did not even last a second season. And there is talk of the singing TV talent hunt format and genre itself suffering, courtesy audience  fatigue.

     

    But that has not deterred Hindi general entertainment channel (GEC) leader Star Plus from taking another stab at it  through a soon-to-be-launched show India’s Raw Star.

     

    The fact that it is working with arguably India’s most popular youth icon singer and music composer Yo Yo Honey Singh to unearth singing talent is probably giving it the much needed confidence. Honey Singh has more than 23.5 million likes  on Facebook, 542,000 followers on Twitter.  The India’s Raw Star audition promo on You Tube got more than 1.78 million views.

     

    When he posted a comment on Facebook about filming for the first episode of India’s Raw Star on 12 August, he got 46,000 likes, and around 4,500 comments from his fans. He said in the comment: “….just got packed up from Rawstar episode 1 shoot, doing Indian television ain’t no joke. Big respect to all my brothers & sisters who run this industry. Blood n sweat.”

     

    Over the past couple of months, Star Plus’ creative team encouraged interested participants to upload their singing videos to  the Star Plus India’s Raw Star website and to the mobile app. Hundreds of thousands of wannabe singers from all over the  world did the needful; and the entries were personally scanned by both Honey Singh and his creative team. 

     

    The channel is now working on a roll out plan for the  two hour Sunday show that is slated to premier on 24 August at 7 pm.  Yo Yo Honey Singh has been going on whistle stop ground promotions across the country over the past month. This will mostly increase in the run up to India’s Raw Star first episode telecast.

     

    What differentiates Star Plus’ India’s Raw Star from others of its ilk is the fact that there is a focus on encouraging original fare from new talent. Participants will  belt out  popular Bollywood fare when required; in addition to that they will  have to perform their own compositions and music as part of the singing competition. “The idea is to find the ultimate performing artiste who can create his own inimitable style of singing and is an all round performer irrespective of the language or the music genre,” Singh has said to creatives close to the show.

     

    He, on his part,  will act as a friend, mentor and guide to the 10 finalists artistes who will compete against each other  to wear the Raw Star crown .

     

    Production is in the able hands of singing talent show innovator and veteran Gajendra Singh and his team at Sai Baba Productions. Singh points out that the show format has been designed in a way that audiences get the feel of a live music concert while sitting in the comfort of their living rooms. 

     

    “We are looking at creating the first ever reality show in India sans playback singing but original voice recording,” says Star Plus general manager Gaurav Banerjee.

     

    Banerjee has roped in international stage director and choreographer Michael Schwandt to push choreography and dance moves up a notch. Schwandt has choreographed the high energy performances of Lady Gaga, Katy Perry, David Guetta, Kelly Rowland, and Flo Rida. Schwandt is renowned for turning mundane performances into spectacular ones.  Award winning recording engineer and music producer Ashish Manchanda has been hired to look after sound.  

     

    Star India VP programming Ashish Golwalkar is convinced that the show will gain traction with TV viewers. “We were looking at the kind of audiences which are active on digital. It was again a learning experience for me after having done so many reality shows in the past. Voice was what mattered here.”

     

    He further reveals that another difference with India’s Raw Star is that there is going to be no elimination of contestants at all for the first few weeks.

     

    Banerjee adds that the show is part of its strategy to get younger people to sample the Star Plus channel, and in the process attract advertisers  and sponsors targeting that audience. It has got some luck on that score: the channel has got on board Karbonn smartphones as the title sponsor and Maruti Suzuki Swift as the co-powered by sponsor.

     

    Ormax Media’s Shailesh Kapoor wrote in a column on a trade website recently that “given their overall dominance, Star Plus’ non-fiction record in recent years has bordered on being embarrassing. But they now have solid ammunition at their disposal: Yo Yo Honey Singh the TV star who can give a 63 per cent jump in ratings of a long-running show (Comedy Nights with Kapil saw a spike in ratings in the episode that featured Honey Singh last month) Ironically then, the Comedy Nights ratings would have probably led to more celebrations at Star than at Colors.”

     

    Will the Star Plus  team be celebrating 14 weeks from now when India’s Raw Star  finale will be telecast?  Punters are betting that Yo Yo Honey Singh will do the trick and break its recent non-fiction jinx.

  • STAR Plus launches ‘Nisha Aur Uske Cousins’

    STAR Plus launches ‘Nisha Aur Uske Cousins’

    MUMBAI: With their new offering ‘Nisha Aur Uske Cousins’, Star Plus is bringing a relatable story of young India while showcasing the hitherto unexplored bond between Cousins; a relationship that forms the crux of everyone’s growing up years. Cousins are your blood relations but at the same time they are the friends you keep forever, the ones you share your childhood memories and growing up angst with. It is this very relationship that will be highlighted in the show. Targeted to the youth, the show also effectively captures the differences of opinion and friction caused by the generation gap between the elders of the family and the youngsters, especially when it comes to topics like careers, relationships, lifestyle and fashion choices.

    Based in a joint-family set-up in Jaipur, Nisha Aur Uske Cousins brings to the viewers a bunch of interesting motley characters who are relatable and real – whether it is the shy romantic geeky cousin, the beautiful attention-seeking cousin or the cousin who is the natural leader and who everyone looks up to – each character has been beautifully etched and detailed out. The show has a good mix of both fresh and veteran faces, led by Aneri who plays the role of Nisha and Mr V M Badola who plays the patriarch of the family and the grandfather of the cousins. They are ably supported by the other cousins Suketu (Parv Kaila), Dolly (Purvi Mundana), Kirti (Heli Daruwala), Jwala (Barbie Jain), Umesh (Meherzan Mazda) and Bunty (Nikunj Padaya) and the very talented Vivek Mushran and Pubali Sanyal.

    While none of the cousins’ fear dreaming big, their only terror is the fear of confronting the head of the family, Dadaji. The story revolves around how despite living in a patriarchal system, each one of them wants to break free to achieve what is unconventional and not stereotypical in a traditional family, which should surely resonate with today’s youth.

    Mr. Nikhil Madhok, Sr. VP Marketing & Programming Strategy says, “In many ways Nisha and her cousins represent the Star Plus of today – young, energetic, wanting to break the mold and do something new. They respect Dadaji and their elders but don’t always agree with their stereotypical views. The show not only captures the unexplored but extremely interesting dynamic between cousins, but also deals with issues of today’s youth and their desire to challenge stereotypes”

    Mr. Sukesh Motwani from Bodhi Tree Productions says, “Cousins hold a special place in our lives. They are our first friends, first play buddies, rivals and partners in crime. There are some episodes of our lives that only our cousins can relate to and hence to showcase the bond we’re here with our new show Nisha Aur Uske Cousins. We are very happy to bring forth this unique relationship in everyone’s lives.”

     

    Pyaar, takraar, masti… Yeh hai Lifetimewali Dosti! Come meet Nisha Aur Uske Cousins starting18th August, 2014, every Monday to Saturday at 8:30 PM!

  • All GECs witness fall in viewership

    All GECs witness fall in viewership

    MUMBAI: It was a dull week for all the Hindi general entertainment channels (GECs) as all witnessed a drop in the viewership. There are no gainers in the week 31 of TAM TV ratings.

     

    The leader in the GEC space Star Plus lost its 700 million mark and stood at 676,578 GVTs, down from 709,317 GVTs. Almost all its offerings has seen a fall in the ratings. Thus, the channel’s chart leader Diya Aur Baati Hum scored 9,311 TVTs, down from 10,379 TVTs, Yeh Rishta Kya Kehlata Hai noted 6,958 TVTs, down from 7,995 TVTs and Mahabharat recorded 9,139 TVTs, down from 9,312 TVTs.

     

    With not much loss, Zee TV reported 438,207 GVTs, down from 438,914 GVTs. Thus, the channel leader Jodha Akbar recorded 8,580 TVTs, up from 8,571 TVTs, Kumkum Bhagya reported 7,467 TVTs, up from 7,405 TVTs and Qubool Hai lost some eyeballs and scored 5,550 TVTs, down from 6,277 TVTs. The channel’s talent property India’s Best Cine Stars Ki Khoj also seems to have lost eye balls as it garnered 1,858 TVTs, down from 2,668 TVTs.

     

    At number three stood Colors which noted 375,025 GVTs, down from 397,824 GVTs. Most of its famous offerings have seen a drop in viewership. Thus, Sasural Simar Ka noted 5,153 TVTs, down from 5,306 TVTs, Balika Vadhu got 4,713 TVTs, down from 5,309 TVTs. Talking about its non-fiction series, Comedy Nights with Kapil also observed a fall in the ratings and stood at 6,787 TVTs, down from 7,199 TVTs and The Anupam Kher Show reported 1,575 TVTs, down from 2,263 TVTs.

     

    At number four, Life OK witnessed a drop in the viewership by huge margin. It tracked 311,423 GVTs, down from 360,675 GVTs. Thus, Shapath recorded 2,087 TVTs, down from 2,095 TVTs, Savdhan India reported 2,676 TVTs, down from 2,760 TVTs, Gustakh Dil generated 2,033 TVTs, down from 2,069 TVTs and the latest entrant Laut Aao Trisha stood at 1,744 TVTs, down from 2,133 TVTs.

     

    Sony Entertainment Television (SET) retained its fifth position with 275,107 GVTs, down from 288,358 GVTs. Thus, CID, the channel leader scored 3,886 TVTs, down from 4,161 TVTs and Maharana Veer Pratap rated 3,054 TVTs, down from 3,497 TVTs. The much hyped show – Yudh, failed to grab eyeballs as it saw a significant drop in the viewership and stood at 737 TVTs, down from 796 TVTs.

     

    Last but not the least, Sab noted 265,377 GVTs, down from 275,380 GVTs. Taarak Mehta Ka Ooltah Chashmah continues to remain the chart leader as it scored 5,343 TVTs, down from 6,572 TVTs and Chidiya Ghar is the second highest rated show and maintained 2,335 TVTs, down from 2,783 TVTs.

  • Colors jumps back to number three

    Colors jumps back to number three

    MUMBAI: In the week 30 of TAM TV ratings, Colors is back to its number three position by beating Life OK with a huge margin. It garnered 397,824 GVTs, up from 347,095 GVTs. On the other hand, Life OK slipped to number four and stood at 360,675 GVTs, down from 347,095 GVTs.

     

    What worked remarkably well for Colors was that almost all its offerings witnessed a hike in the ratings. Thus, Balika Vadhu noted 5,309 TVTs, up from 4,431 TVTs, Madhubala scored 2,561 TVTs, up from 2,342 TVTs and Beintehaa garnered 2,352 TVTs, up from 2,172 TVTs. Talking about its non-fiction properties, Comedy Nights with Kapil emerges as a clear winner as it registered 7,199 TVTs, up from 6,812 TVTs, while the rest, The Anupam Kher Show and Jhalak Dikhlaja witnessed a drop as it rated 2,263 TVTs (2,360 TVTs) and 4,810 TVTs (5,637 TVTs) respectively.

     

    For Life OK, most of its properties have witnessed a fall in the ratings. Thus, Shapath recorded 2,095 TVTs, down from 2,490 TVTs, Adventures of Hatim noticed 1,743 TVTs, down from 2,200 TVTs and Savdhan India observed 2,760 TVTs, down from 2,806 TVTs. Its new entrant Laut Aao Trisha saw a good start as it recorded 2,133 TVTs.

     

    The leader in the general entertainment channel (GEC) space, Star Plus, continued its lead by registering 709,317 GVTs, down from 711,977 GVTs. The shows which witnessed a drop are – the channel’s chart topper Diya Aur Baati Hum which garnered 10,379 TVTs, down from 10,488 TVTs, Yeh Rishta Kya Kehlata Hai got 7,995 TVTs, down from 8,303 TVTs and Saath Nibhaana Saathiya registered 7,426 TVTs, down from 7,960 TVTs. The shows which have gained are Ye Hai Mohababtein which noticed 6,686 TVTs, up from 6,394 TVTs and Veera at 5,959 TVTs, up from 5,779 TVTs.

     

    Zee TV enjoys steady second position as it witnessed a rise in the viewership. It garnered 438,914 GVTs, up from 436,478 GVTs. Thus, Kumkum Bhagya noted 7,405 TVTs, up from 6,586 TVTs, Do Dil Bandhe Ek Dori Se scored 5,095 TVTs, up from 4,821 TVTs and Aur pyar Ho Gaya observed 4,116 TVTs, up from 3,953 TVTs. The channel’s talent property India’s Best Cine Stars Ki Khoj seems to grab eye balls week after week as it garnered 2,668 TVTs, up from 2,337 TVTs.

     

    Sony Entertainment Television (SET) retained its fifth position with 288,358 GVTs, up from 270,480 GVTs. Thus, CID, the channel leader scored big this week and recorded 4,161 TVTs, up from 3,688 TVTs, Maharana Veer Pratap rated 3,497 TVTs, down from 3,498 TVTs and Ek Nai Pehchan observed 1,310 TVTs, up from 1,118 TVTs. The much hyped show – Yudh, failed to grab eyeballs as it saw a significant drop in the viewership and stood at 796 TVTs, down from 1,199 TVTs.

     

    Last but not the least, Sab too saw a hike in the viewership and noted 275,380 GVTs, up from 267,631 GVTs. Taarak Mehta Ka Ooltah Chashmah continues to remain the chart leader as it scored 6,572 TVTs, down from 7,187 TVTs. Chidiya Ghar is the second highest rated show and maintained its stability with 2,783 TVTs.