ITV

Tag: Star Plus

  • A ‘Happy New Year’, this Diwali

    A ‘Happy New Year’, this Diwali

    The festival of lights, Diwali is here, signifying the victory of light over darkness, knowledge over ignorance, good over evil, and hope over despair.

    And as people gather to celebrate, the television channels have a special treat for viewers this Diwali.  

    Talking about the big bunch, Hindi general entertainment channels (GECs), Colors will run Diwali tracks across all its shows. The most popular characters Gutthi and Palak from Comedy Nights with Kapil will enter the Bigg Boss house and engage the contestants via a task. The winners/good performers will receive the Diwali gifts that have been sent by their family members. After Gutthi and Palak leave, the contestants will participate in a special fashion show where they will showcase their best ethnic outfits.

    In Beintehaa, Zain and Aaliya light up diyas to celebrate their first Diwali together and light crackers. Suraiyya gifts jewellery to her bahus. In Balika Vadhu, Diwali puja will be conducted in Udaipur and Jaitsar homes.

    One of the channel’s longest running show, Uttaran will have its own twists and tales. There will be a highpoint wherein Rani while bursting crackers finds herself trapped inside a burning house. When the fire is doused, they realise that Rani is missing. Overall, during Diwali, Meethi finds herself worried about Rani while trying her best to safeguard her from being sent to the brothel again.

    In Udann, Chakor ensures that a tempo of sweets and crackers comes to the village so that while she is celebrating Diwali in Lucknow, her parents and other people from her village will celebrate Diwali for the first time.

    With the festive season around the corner, Zee TV presents audiences with ‘Saat Din Khushiyon Ke’ – a Diwali special that will air celebratory content across all its primetime shows, giving viewers a chance to celebrate the festival of lights with their favourite actors.

     
    While Shah Rukh Khan celebrates Diwali on a special episode of Dil Se Naachein Indiawaale, a double dhamaka awaits one on Neele Chhatri Waale as Bhagwan Das runs into trouble with a jewellery shop on buying gold for his wife.

    In the popular show Aur Pyaar Ho Gaya, Raj and Avni re-unite and marry each other after a lot of trials and tribulations in a secret ceremony, away from home in Umargaon. On Jamai Raja, watch DD leave no stone unturned in making Sid and Roshni’s life miserable. She gives them the task of cleaning the entire house in preparation for Diwali, as they haven’t been able to pay the rent.

    Not to forget the digital side to it. While some will spend quality time with their families this Diwali, for those unable to visit their families back home, Zee gives them an opportunity to wish them on national television!

    Viewers can send in their wishes and messages from 23 – 25 October, through Facebook and Twitter and Zeetv.com/Diwali and win a chance to have their messages displayed on television.

    Not to be left behind, the sister channel of Sony Entertainment Television (SET), Sab, will telecast ‘Sab Ki Diwali Party’ on 22 October at 9pm. It will see a fantabulous congregation of television artists that celebrate the festival of lights and harmony with great festivity. Bundled with power-packed performances by leading television actors from different verticals, it will witness the Sab family coming together with more actors to create a magnanimous event replete with dance performances and melodious music.

    The show is woven into a story where the Badi Dooooor Se Aaye Hai star-cast invites various celebrities from Sab family and others such as Mouni Roy, Kritika Sengar, child celeb – Akshat and more to usher the Diwali festival together to enhance the joy of this momentous and auspicious occasion.

    Moreover, Gokuldham society members (from Taarak Mehta ka Ooltah Chashmah), are all set to celebrate the festival of lights amongst themselves. The residents get a unique idea to invite the king of Bollywood romance Shah Rukh Khan who comes to promote his upcoming movie – Happy New Year which hits the screens on 24 October.

     

    In celebrating this festival with audiences Big Magic presents the Big Diwali Special, a one hour festive spike on 20 October from 8-9 pm. The programming offering will see artists from across the shows of Ajab Gajab Ghar Jamai, Mahisagar and Raavi come together on the comic caper Uff! Yeh Nadaniyaan ensuring audiences have their dose of laughter during the celebrations.

    Adding spark this the festive, popular names like Upasana Singh, Himani Shivpuri, Sumit Vats and Vandana Pathak will be seen rejoicing the Diwali Mohatsav with the Nadaan Family. This extravagant celebration will provide an assortment of fun, entertainment, humour and laughter for all the loyal patrons.

    Reliance Broadcast Network COO Lavneesh Gupta believes that Diwali being the most celebrated festival in India and especially across the HSMs becomes an obvious and natural opportunity for us to connect with audiences and marketers.

    “Our hour-long Diwali special, is crafted to ensure entertainment sensibilities of our audiences are met, will deliver the perfect blend of entertainment riding on the pegs of humuor and the festive spirit. Adequately marketed, the special is another offering that strengthens connect. ”

    If you thought GECs were the only ones in the fray, think again. Movie channels too have added their own flavour of entertainment.

    &Pictures looks to give viewers something to dance about with the world television premiere of Mad About Dance on 23 October at 8 pm. This is part of the ‘Mad About Pictures’ Film Festival property that the channel is running.

    Zeel deputy business head, Hindi movie channels Ruchir Tiwari states: “We are pleased to premiere the World Television Premier of Mad About Dance, a film that is a complete entertainment package for all and an inspirational film for the youth. With a single-minded thought of bringing families together this Diwali, the film will make it more festive for our viewers.”

    Movies OK will reward its viewers with ‘Karo Diwali Share’ contest wherein audience has an opportunity to win Snapdeal e-vouchers worth Rs 10,000 and buy exciting Diwali gifts daily. Similarly, Star Gold too offers a Diwali Maha bonus, giving viewers a chance to daily win exciting prizes like home theatre, microwave, dishwasher, split A/C, refrigerator, bike and more. The grand prize to be won on the 24 October will be a car.

    Music channels are not shying away to celebrate the festival of lights in a big way. Vh1 brings to you the biggest contemporary chartbusters with a hand-picked compilation of a golden playlist. The playlist will feature the best international videos to cherish the festive season on 23 and 24 October from 8 am onwards.

    9X Jhakaas, the Marathi music channel, is celebrating Diwali in a unique way, with the kids from The Vatsalya Foundation orphanage. To give kids a Dream Diwali experience, it has partnered with actor and comedian, Siddharth Jadhav and Camlin India. As part of this initiative, Jadhav will spend an entire day with the kids spreading smiles with food, games and also some by gifting them super cool merchandise from Camlin India.

     

    Moreover, it will capture these moments and air them on the Channel as a special treat for the viewers, encouraging them to do their bit for the society. These episodes will air on 23 and 24 October at 11 am.

    Speaking of this CSR Initiative 9X Jhakaas vice president Rohan Rane says, “This Diwali we have decided to share this festival with the less fortunate kids through our initiative Jhakaas Dream Diwali. Through this initiative the channel is partnering with NGO’s to bring cheer and joy to the kids and fulfil their basic requirements or educational needs. We are grateful to our partner Camlin India and Siddharth Jadhav who have made this effort successful.”

    9XE will have a Diwali special with Shah Rukh Khan in a special interview with beat boxer Vineeth Vincent.

    9X Media chief programming officer Amar Tidke says, “Right from the Channel identity, which has a cool Rangoli treatment, to a Phataka Playlist specially curated to spread the festive spirit, the channel is enhancing the music viewing experience. Our popular animated characters – Bade, Chote, Bheegi Billi and Betel Nuts are celebrating Diwali in their own style by pulling a fast one on each other. Another of our popular features – ‘Do Pal Ka Interval’ a Bollywood parody, is based on the biggest box-office Diwali release.”

    The channels catering to the younger audiences doing their bit; Cartoon Network and Pogo bring the team of Happy New Year to the small screen.

    Celebrations full of masti had already taken off on 18 October with the entire cast who had featured with Oggy and the Cockroaches in a special titled Oggy aur Indiawaale. It was based on the theme of the movie – life gives every loser a chance to be a winner.

    Happy New Year’s Indiawaale also teamed up with India’s biggest superhero Chhota Bheem in a special titled Bade Dilwaale Bheem aur Indiawaale that saw its premiere on 19 October at 12 pm on Pogo. It featured what draws similarities between Indiawaale and Dholakpurwaale and bring out how different people can come together to achieve a common goal for a good cause.

    Pogo is also adding sparkles to Diwali with a line-up of movies and specials such as The Adventures of Sinbad, Chhota Bheem ki Baazi, Bheem Tussi Great Ho! and many more from 20 to 26 October at 12 pm.

    Moreover, it is gifting kids a chance to be a superhero with Chhota Bheem in his next movie! All kids have to do is participate in the ‘Be A Superstar’ contest from 20 to 26 October at 12 pm and answer the contest questions. There are many more exciting gifts to be won every 15 minutes.

    Last but not the least, Nick has something special for kids on Diwali with the release of the movie ‘Motu Patlu Kungfu Kings’ at 12:15 pm on 23 October.

     

  • ‘Everest’ will break the clutter like ‘Mahabharat’: Nikhil Madhok

    ‘Everest’ will break the clutter like ‘Mahabharat’: Nikhil Madhok

    MUMBAI: A regular girl’s struggle to win her father’s acceptance is a story which we have all seen on television screens, but what differentiates this one from the others is the treatment.

    Set against extraordinary background of the magnificent Mount Everest, the upcoming show, ‘Everest’, on Star Plus aims to create history.

    Star India CEO Uday Shankar believes that the channel has always aimed to bring audiences, innovative content that takes the Indian television viewing experience to the next level and Everest is another big leap in that direction.

    He says, “We are proud to have partnered with a visionary like Ashutosh Gowariker who is one of the most adept story-tellers of our country. ‘Everest’ is a stunning visual delight and an attempt at presenting something never-seen-before to our viewers. I am sure that the story of our protagonist Anjali will resonate with millions in India and inspire them to conquer their own Everest.”

    In the same not, the channel’s general manager Gaurav Banerjee adds, “The series will re-define how television is made in this country considering its visual appeal and the way it will be presented.”

    Produced under Ashutosh Gowariker Productions (AGPPL) banner, the show is in line with the number one GEC’s strategy of offering innovative and differentiated content, it has been conceptualised, shot and presented on a scale never seen before on TV.

    With the use of a lot of heavy technical equipments like GoPro cameras, 4K technology and a lot more, 90 per cent of the show has already been canned in locations like Jodhpur, Mount Everest, NIM and Mumbai.

    The concept took shape in Gowariker’s mind about two years ago where he was confused between two themes. “First was about a girl child, about women empowerment and the other theme was about a sport that was not much talked about (mountaineering). I was not getting anywhere in terms of both the scripts. Then I thought why not to combine the two themes into one.”

    He further says that the whole idea of the show actually began with an insight that what are you willing to do for your dreams? A project of this scale demands a cast who will do complete justice to the roles endowed on them and Gowariker hand-picked the actors for each role after an extensive search.

    The series has brought together some of the finest artistes from both Bollywood and the Indian television industry. The show launches Shamata Anchan as Anjali Singh Rawat, the gutsy girl who is willing to climb Mt Everest in order to win her father’s love and respect. The two male leads of the show are Sahil Salathia as Arjun Sabharwal and Rohan Gandotra as Akash Joshi. The stellar cast also includes Suhasini Mulay, Mohan Kapoor, Milind Gunaji, Rajat Kapoor, Kishori Shahane and Manish Choudhary.

    And hence, the channel is pulling all its marketing muscles out to create buzz for it. The show emanates from a belief that everyone has a personal Everest they aspire to conquer, however the question is how far are they willing to go to conquer it?  

    Keeping this in mind it will launch a campaign asking viewers, #WhatsYourEverest. “We want to make this show feel very relevant to the audiences. People should not feel that this is a show about a mountaineering expedition,” states the channel’s SVP marketing Nikhil Madhok.

    The on-air promos talk about cancer patients winning over their Everest as they fight the disease, sports personnel making into the Indian team as they overcome their Everest. “This is the thought that we are building and we have activated this thought in digital and radio to establish to people that while the show is about Anjali’s journey, it is relevant to everybody,” answers Madhok.

    For the first time on television, a two and half minute theatrical promo has been made for a television series and while this will play on Star Plus at 7.58 pm on 18 October, it will also break in theatres with Shah Rukh Khan starrer ‘Happy New Year’.

    The channel has tied up with some of the outlets of Costa Coffee and has created an ‘Everest’ zone there wherein the temperature would be at just 5 degrees and waiters will serve the customers cold coffee wearing jackets. Customers will also be given a jacket when they enter the coffee shop and will find snow on the ground. Starting from 22 October, the activity will take place throughout the day for couple of weekends across various cities. “Basically the idea is to make sure that people get an experience of how Everest feels like,” says Madhok.

    It has also tied up with Fair and Lovely foundation and through the course of the series the channel will invite people, especially young women to write about an Everest in their life and will help them in conquering it.

    “That assistance could be anything – be it in terms of counselling or monetary assistance. It could be in face of education, somebody wants to get money to become a doctor, somebody wants to actually climb Mount Everest but don’t know how to fund the course. So, we will help them in these things,” reveals Madhok. For a certain set of lucky winners, the channel will help them achieve their Everest.

    The extensive 360 degree marketing campaign includes not just the entire Star Network and 30 other channels, but also activations on radio, outdoor innovations including 3D hoardings. It will be aggressively available in print as well and a huge presence on digital including the YouTube masthead and page takeovers in MSN and Yahoo.

    The new series will replace the on-going Sooraj Barjatia’s show – Pyaar Ka Dard Meetha Meetha Pyaara Pyaara, which has been constantly delivering good ratings at the TAM ratings chart and will air at 10 pm.

    Both Madhok and Banerjee believe that the last year has been good for the channel. “Most of the slots that we operate are the slot leaders. Wherever we would have put this show, it would have replaced a well-performing show,” says Madhok.

    Agreeing to Madhok, Banerjee adds: “At 10 pm, what we felt was that some of our iconic shows in the past have come at 10 pm and all the shows have worked wonders for us.”

    Madhok goes on to say that it did not do so much of number crunching and analysis because between 8-10 pm the audiences available are very similar. “Differences that you see are in very early prime time and LC1 markets are bigger. Those audiences sleep off at 10.30. Outside of that for us, all the slots are very viable.”

    The channel wanted to launch the show around winter and Madhok is confident that with winters coming in, people will enjoy the series more.

    Star Plus has got Fair and Lovely on-board as its title sponsor. It is co-powered by Godrej Ezee while Vinod Cookware has signed up as an associate sponsor.

    Talking about the ad-rate per 10-second slot, Madhok reveals that the cost of the show is significantly more expensive than anything else on the channel. “As sponsors have demonstrated, this is top quality television produced by an iconic filmmaker so people are happy to be associated and pay the premium required,” adds Madhok.

    He hopes that one of the things that ‘Everest’ will do is like ‘Mahabharat’, it will break the clutter. “It will look and feel different on television. And anything that breaks the clutter is something that brands want to associate with and are also happy to pay premiums.”

    “The first important thing when the show goes out is it should break the clutter and it should help in taking television agenda to the next level. Second thing is it should find a good strong loyal audience base,” responds Madhok.

    Though Madhok refused to divulge any numbers, media planners feel that the ad-rate for the new series will be four times more than the average regular rates that a fiction show demands. “Rates differ a bit depending on which show and at what time. For example, a show like Diya Aur Baati Hum will be much more expensive than a show like Suhani Aisi Ladki which airs at 6.30 pm,” states a media planner.

    Talking about the marketing spends; planners believe that in terms of share of marketing it will not be different from what Mahabharat demanded. Out of the total budget, planners estimate that 20 per cent would be spent on marketing.

     

     

  • Colors retains its number two position

    Colors retains its number two position

    MUMBAI: The week 41 of TAM TV ratings witnessed no change in the ranking order. On the viewership front, Star Plus, Zee TV, Sab and Sony Entertainment Television (SET) observed a rise whereas Life OK lost a few numbers. Colors retained its viewership.

     
    Star Plus continues to lead the chart with 598,185 GVTs, up from 549,108 GVTs. The channel’s talk show, which deals with social issues and hosted by Aamir Khan, Satyamev Jayate, opened well with 4,916 TVTs. Its fiction offerings have done well as well. The chart leader series Diya Aur Baati Hum seems to earn new numbers every week as it scored 8,455 TVTs, up from 7,780 TVTs, Saathiya Saath ranks number two with 7,879 TVTs, up from 7,136 TVTs and Ye Hai Mohababtein at number three recorded 7,353 TVTs, up from 6,454 TVTs.

    At number two stood Colors, which stayed flat with 432,481 GVTs, with a marginal fall from from 433,419 GVTs. Sasural Simar Ka continues to be number one with 5,771 TVTs, down from 5,874 TVTs. At number two Udaan saw a hike in the viewership as it reported 5,480 TVTs, up from 5,121 TVTs and Meri Ashiqui ranks third with 4,835 TVTs, up from 3,622 TVTs.

    Zee at number three scored 412,888 GVTs, up from 401,002 GVTs. Jodha Akbar continues to be the number one show for the channel as it scored 7,732 TVTs, up from 7,217 TVTs. Kumkum Bhagya seems to attract good amount of eyeballs as it reported 6,953 TVTs, up from 6,546 TVTs and Jamai Raja stood at 6,232 TVTs, up from 5,977 TVTs.

    Life OK stays happy at number four with 292,327 GVTs, down from 299,054 GVTs. The channel’s stint with comedy – Comedy Classes – worked reasonably well as it saw a decent opening of 2,040 TVTs. The much hyped Ekta Kapoor’s series with Sonali Bendre as the lead – Ajeeb Daastan Hai Ye opened at 1,223 TVTs.

    At number five stands Sab with 272,524 GVTs, up from 253,925 GVTs. The channel’s top leader Taarek Mehta Ka Ooltah Chashmah observed 5,753 TVTs, up from 5,108 TVTs and Chidiya Ghar registered 2,383 TVTs, up from 2,048 TVTs.

     
    Sony at number six reported 244,573 GVTs, up from 234,031 GVTs. Its crime property – Adaalat observed a significant rise in the viewership as it noted 3,207 TVTs, up from 803 TVTs. Maharan Veer Pratap reported 2,642 TVTs, up from 2,075 TVTs and KBC tracked 3,571 TVTs, up from 2,545 TVTs.

    Sony Pal, second GEC from Multi Screen Media (MSM) plate, observed a marginal rise in the ratings and delivered 23,814 GVTs, up from 22,904 GVTs. On the other hand Zindagi lost some numbers and noted 19,978 GVTs, down from 20,405 GVTs.

     

  • MIPCOM 2014: Star India eyes newer formats, greater reach

    MIPCOM 2014: Star India eyes newer formats, greater reach

    CANNES: It is a meeting place for the content industry across the globe. And this is precisely what the seven member team of Star India is doing in Cannes, at the ongoing MIPCOM 2014. The network, which includes Hindi general entertainment channels: Star Plus and Life OK as well as its movie cluster: Star Movies, Star Movies Action, Star Gold, and Movies OK is having a busy MIPCOM.

     

    While a three member team is here selling its content, which ranges from drama to mythology, a four member team: two each for GECs and movie channels is looking to buy formats that can be adapted for the Indian audiences, both fiction and non-fiction.

     

    Uncountable meetings have kept the seven member team busy on both day one and day two of the market, which will be here till 16 October, the last day of MIPCOM 2014.

     

    On sale is the entire cluster of shows from both Star Plus and Life OK. But what is being pushed more is Yeh Hai Mohabbatein, Ek Hasina Thi, Saraswatichandra and Mahabharat, apart from its other hit shows, including the just launched Airlines, Nisha Aur Uske Cousins and the biggest hit on Life OK, Mahadev.

     

    While the GEC cluster is looking at the entire world market for both selling and buying shows and formats, the English movie cluster is focusing on Hollywood movies.

     

    The number one channel in the Hindi GEC space, as per the TAM TV ratings, is also of key importance to 21st Century Fox co-chief operating officer James Murdoch.  “The business in India has been doing great. We are the number one network there. If we continue to innovate and lead in India, it will prove to be a game changer for us,” he had said during his keynote, here in Cannes.

  • Colors – the only gainer in TAM week 40

    Colors – the only gainer in TAM week 40

    MUMBAI: In the week 40 of TAM TV ratings, it was time for celebrations yet again for Colors that retained its number two position. Moreover, it was the only gainer this week and registered 433,419 GVTs, up from 430,913 GVTs.

     

    Amongst its fiction offering, Sasural Simar Ka witnessed a marginal rise and scored 5,874 TVTs, up from 5,783 TVTs and Shastri Sisters observed 2,011 TVTs, up from 1,773 TVTs.

     

    Rest all general entertainment channels (GECs) observed a drop in the viewership. Despite a significant drop, Star Plus continues to lead the pack with 549,108 GVTs, down from 593,187 GVTs. The channel’s chart topper Diya Aur Baati Hum recorded 7,780 TVTs, down from 8,171 TVTs, Saathiya Saath ranks number two with 7,136 TVTs, up from 6,730 TVTs and at number three stood Ye Hai Mohabbatein tracked 6,454 TVTs, down from 6,687 TVTs.

     

    At number three stood Zee TV with 401,002 GVTs, down from 427,091 GVTs. Its chart topper Jodha Akbar lost some eyeballs and recorded 7,217 TVTs, down from 7,817 TVTs, at number two – Kumkum Bhagya garnered 6,546 TVTs, down from 7,259 TVTs and Jamai Raja at number three scored 5,977 TVTs, down from 6,380 TVTs.

     

    Life OK continues to enjoy its strong hold at number four in the ratings chart with 299,054 GVTs, down from 306,656 GVTs. The channel’s most famous crime properties Shapath scored 1,707 TVTs, down from 1,830 TVTs and Savdhan India stood at 1,879 TVTs, down from 2,130 TVTs. Its stint with dance seems to lose some eyeballs as Dare 2 Dance witnessed a significant fall in the ratings and registered 1,504 TVTs, down from 2,314 TVTs.

     

    At number five stands Sab with 253,925 GVTs, down from 261,520 GVTs. Taarak Mehta continues to be the channel leader with 5,108 TVTs, down from 5,727 TVTs. For the rest, Chidiya Ghar observed 2,048 TVTs, down from 2,176 TVTs and Badi Door se Aaye Hai garnered 1,816 TVTs, down from 2,041 TVTs.

     

    Sony Entertainment Television (SET) continues to be at the bottom of the chart with 234,031 GVTs, down from 247,478 GVTs. CID – the crime property of the channel continues to be at the top of the chart with 2,860 TVTs, down from 3,376 TVTs and KBC ranks second with 2,545 TVTs, down from 2,847 TVTs.

     

    Amongst the new channels in the GEC space, Sony Pal observed 22,904 GVTs, down from 25,851 GVTs and Zindagi reported 20,405 GVTs, down from 25,711 GVTs respectively.

     

  • Satyamev Jayate’s impact on digital

    Satyamev Jayate’s impact on digital

    MUMBAI: Amidst sporting resurgence, budding talent and encouraging medal hauls, India’s talk show `Satyamev Jayate’ (SMJ) returned for a third season on Star Plus, highlighting the need for holistic improvement in India’s sporting field – a call that won backing from none other than the Sports Minister.

     

    In an unprecedented show of support to SMJ, Minister of youth affairs and sports Sarbananda Sonowal live-tweeted three times during the screening of episode one of season 3, calling for more suggestions to improve the culture of sports in India. “I promise not to leave any stone unturned to make sports a way of life,” the minister had tweeted. 

     

    Sonowal’s tweets were among the more than 200 million impressions created in a single day on 5 October in an overwhelming show of positive sentiments to SMJ. More than 2 million people responded through missed calls to support the show’s initiative.

     

     Star, as part of the `Mumkin Hai’ (change is possible) initiative, separately organised a live dial-in with SMJ’s host Aamir Khan in Chandigarh on the d-day that saw Bharat Ratna Sachin Tendulkar dial-in to share about his initiative called ‘sports4all’ and how sports should be reinforced at the grassroot level.

     

    “Aamir’s @satyamevjayate episode was a déj? vu for me, sports4all will change country’s future #MumkinHai,” Tendulkar said via Twitter afterwards.

     

    Legendary cricketer Kapil Dev also joined the live show and expressing his views, he said, “It is extremely encouraging to see how people in our country today are taking much interest in sports and paying attention to it in so many ways – whether it is in the form of discussions or even making blockbuster movies!”

     

     Sonowal and Tendulkar were joined by the likes of politician Naveen Jindal, former top cop Kiran Bedi, former Delhi chief minister Arvind Kejriwal in praising the show.

     

    “Felt very good watching prog of @aamir_khan on #MumkinHai on sports! He has spread out for sports what @PMOIndia did for #SwachhBharat,” tweeted Bedi.

     

    “Are authorities at sports federations responsible for the deteriorating conditions of sports in India?”Arvind Kejriwal retweeted Satyamev Jayate’s tweet.

     

    “Satyamev Jayate has done what it does best – initiate a debate and inspire people to aspire for the better,” said Star India co-creator and CEO Uday Shankar. “The overwhelming response shows the thirst for change and that change is possible.”

     

    Over the last three seasons, SMJ’s journey has been remarkable. Unlike shows that fade with time, SMJ has grown to become a positive change agent that continues to grip people from across the length and breadth of the country with issues that concern each and every Indian in the daily life. This can be validated by the immense viewer engagement that the show has received in the past and continues to, even in its third season.

     

    Cricketer Yuvraj Singh was part of the live dial-in held in Chandigarh. He wrote afterwards on Twitter: “Just finished a show with @aamir_khan 4 @satyamevjayate wth kapil Dev. Gr8 topic, Sports builds character n creates a healthy mind n body.”

     

    The show trended for 24 hours in India at No. 1, 2 and 3, and also trended worldwide at No. 1 on Twitter, demonstrating the mass support for the show’s message on sports. SMJ also received huge support from top celebrities on social media including from eminent personalities such as Harsha Bhogle and Virat Kohli.

     

     “Wonderful, moving episode of #satyamevjayate. Never know where champions are coming from, just need to empower more people,” wrote Bhogle on Twitter.

     

    Inspired by the show, Kohli tweeted, “Saw @satyamevjayate yesterday. Hope every school now starts to focus more on sport. Well said @aamir_khansport is education!”

  • Star Plus to host awards based on Box office collections

    Star Plus to host awards based on Box office collections

    MUMBAI: In a bid to up the ante of Bollywood Awards shows in India, Star Plus has partnered with Box Office India magazine to present a new offering. Come October, the channel is all set to launch ‘Star Box Office Awards.’

     

    It will recognise an achievement of Hindi films at the most important altar of them all – the box office. The event will see the big and mighty of the film industry with Salman Khan leading the way.

     

    Keeping in mind that box office collections govern the success of each movie, not only by virtue of the revenues made, but also as a measure of the number of people investing their time in watching any movie; these awards have been introduced to felicitate the best works of the year.

     

    In addition to honouring films, directors and actors of the year, the ‘Star Box Office India Awards’ will also recognise unique and interesting records set at the box office. Since there is nothing more objective than numbers as represented by box office collections, the collections of each movie will be at the core of the entire nomination and judging process. The ceremony has been conceptualised keeping in mind the celebratory mood of the country, during the upcoming festive season.

     

    Star Plus general manager Gaurav Banerjee believes that viewers are always interested in films that have been the most popular and who are the stars who have the biggest draw. “We are happy to have partnered with Box Office India magazine to come up with the first ever ‘Star Box Office India Awards.’ These awards are the first to be primarily based on Box Office collections. In essence it’s really people’s votes in the form of their hard earned money which sets the box office register ticking. The first ‘Star Box Office India Awards’ will have the most iconic Bollywood names on stage and provide for a perfect Diwali celebration for all Star Plus viewers.”

     

    Box Office India publisher Nitin Tej Ahuja feels that show business is ultimately a business and it is box office numbers – historic or potential that drive the entire film production distribution and exhibition ecosystem. “As India’s premier film trade magazine, box office collections are at the very heart of Box Office India’s editorial mandate and we are delighted to partner with Star Plus on the ‘Star Box Office India Awards.’”

     

    Ahuja further goes on to say that Box office collections are the most objective measure of the paying public’s acceptance or rejection of films and the ‘Star Box Office India Awards’ shall honour the verdict of the actual film watching audiences. “Conversely, the awards ceremony shall give our readers – the film fraternity – a chance to repay the love of movie-goers by doing what they do best, entertain!” 

  • “Jazba Hai To Mumkin Hai” on radio to complement Aamir Khan’s Satyamev Jayate on TV

    “Jazba Hai To Mumkin Hai” on radio to complement Aamir Khan’s Satyamev Jayate on TV

    NEW DELHI: All India Radio is to broadcast “Jazba Hai To Mumkin Hai”, a feedback interactive programme with Aamir Khan from 11 October based on the episodes of Satyamev Jayate.

     

    The programme will be broadcast on AIR’s FM Network, Vividh Bharati’s National Network and identified 94 primary channels/local radio stations from 11 October to 15 November on every Saturday. Thus there are six programmes that will be aired at different timings on various channels of All India Radio.

     

    FM Gold Network – 1000 Hrs to 1100 Hrs;FM Rainbow Network – 1800 Hrs to 1900 Hrs; Identified PC/LRS – 1100 Hrs to 1200 Hrs and Vividh Bharati National Network – 1530 Hrs to 1630 Hrs. The calls from the listeners of AIR will be received on Monday, Tuesday and Wednesday. Listeners can call up and share their experience from 11.00 am to 4.00 pm on these days.

     

    To encourage participation, a feedback interactive programme with Aamir Khan is broadcast every season.

     

    Earlier take on these radio programmes: “Dil Pe Lagi Aur Baat Bani” and “Awaaz Unki Jinhe Fiqr Hai Desh Ki” with Aamir Khan over All India Radio had proved immensely successful.

     

    Following the trend, this year’s programme “Jazba Hai to Mumkin Hai” will also complement Satyamev Jayate – III in taking forward Khan’s idea of India to the masses and the fact that everything is possible if we have a collective will to bring about change.

     

    An AIR official told indiantelevision.com, “In the last season, Aamir Khan was astonished when he realised that there were calls from the interiors of India to the far flung North East as well as Jammu and Kashmir and South India. The actor was full of appreciation for the responses received via All India Radio.”

     

    Satyamev Jayate – Season III featuring Aamir Khan went on air from yesterday on Star Plus with a simulcast by DD National for wider coverage of the programme which holds talks and discussions on various burning issues concerning Indian society at large.

     

    Star Plus also launched the programme ‘Mumkin hai‘, immediately after the telecast of Satyamev Jayate, where presenter Debang spoke live about the subject of the day – sportspersons and the need to inculcate sports from a young age – with Kapil Dev, Yuvraj Singh, and an invited audience from Chandigarh. It is learnt that this programme will travel to different cities every week and will be telecast live immediately after Satyamev Jayate.

     

    The show launched its earlier seasons with the basic idea to bring about change by creating awareness about socially relevant issues.

     

    After being widely appreciated as a TV show, AIR and Satyamev Jayate team decided to connect with millions of radio listeners through interactive feedback programmes. After each telecast, feedback is received from the listeners/viewers across the country through phone calls which are recorded and played back to Khan who in turn gives response to the listeners’ reactions.

     

    Thus these programmes conceived as talk shows for All India Radio are an extension of Satyamev Jayate. Aimed at stringing together real-life incidents touching a common chord across people of the country, these programmes could reach poorest of poor and remotest of remote parts of the country.

  • Star India and Satyamev Jayante say #MumkinHai

    Star India and Satyamev Jayante say #MumkinHai

    MUMBAI: A show that bought home uncomfortable realities, Satyamev Jayate (SMJ) is returning for a third season on Star Plus and key channels of Star Network to inspire hope in a nation of more than a billion people that change is possible.  

     

    After influencing change at an individual, societal and policy level in the first two seasons, the show is returning with the core theme ‘Mumkin Hai’ or ‘Change is Possible’. The focus will be on creating hope and positivity, and showcasing how SMJ has truly become a brand of the people.

     

    Aamir Khan will be interacting with viewers live through phone calls and social media interactions. This was based on feedback from viewers that they wished to interact and have their voice hear and their opinion registered. The live show will air right after the main episode and will be telecast each week from a different city in India.

     

    Star India CEO Uday Shankar believes that it began to build awareness around urgent social issues, but now it’s gone way beyond that and has emerged as the best showcase of the role media can and should play in driving change in the country.

     

    “I am particularly proud that SMJ has also become the most powerful platform to inspire individuals and groups and acknowledge the extraordinary contribution that seemingly ordinary people are making to our country. For us at Star India, it has given purpose to why we exist,” adds Shankar.

     

    Producer and host of the show Khan says that ninety per cent of his time this year he has invested on SMJ. “We have an unusual mix of topics, and some really moving and inspirational first person accounts. Importantly, the major new aspect of our show is what I am really looking forward to, and that is the live response of the audience. Up till now the show was a one way communication, but now I get to hear live the response of the audience, through direct phone calls, Twitter and Facebook.  Hope is the key word for me and it is with great hope that I look forward to 5 October.”

     

    SMJ has created awareness on several issues, portraying success stories in a bid to encourage more people among us to take actionable steps toward positive change. The entire campaign for the new season has been divided in two phases focusing on the change already inspired by the show and how change is possible when all of us take active interest and act responsibly.

     

    The first phase kick started four weeks back with the Satyamev Jayate Impact Films, which have been playing across the entire Star Network. The films showcase the impact that the show has had through individual and emotional stories of change. The films end with a message from Khan, sharing with audiences the message that change is indeed possible.

     

    These films are being followed up by the next phase which celebrates regular people, who act responsibly and take a stance in a tricky situation, inspired by the values of SMJ. The campaign has been created by Ogilvy and Mather and produced by Corcoise Films.

     

    The marketing plan of the show includes innovations across mediums, right from digital, print, TV and radio.  One of the innovations which was used for digital was tying up with Twitter to become the first ever show in the world to release a promo through ‘Tweet to Unlock’.

     

    As a part of the activity, users had send in a tweet with #MumkinHai, and as the counter reached 100%, the first promo was unlocked exclusively for the fans who had taken part in this activity. The promo subsequently got over a million views on digital within a couple of days itself and registered over 600 million impressions on social media. Over the course of the campaign the promos will play in more than 30 channels, and will have promotions across the leading print publications and radio stations, apart from many exciting digital innovations.

     

    Satyamev Jayate launches on 5 October, Sunday mornings at 11 am. This season will have six episodes in total. The show will be aired in five languages (Hindi, English, Marathi, Tamil and Malayalam) across eight channels (Star Plus, Star Utsav, Star Pravah, Star World, Star Vijay, Asianet, ETV Telegu and Doordarshan).

     

    The show will also be available on www.satyamevjayate.in.

  • Most GECs see a fall in ratings in week 38

    Most GECs see a fall in ratings in week 38

    MUMBAI: The week 38 of TAM TV ratings witnessed no change in the ranking order of the Hindi general entertainment channels (GECs). However, on the viewership front, most of the channels saw a drop in the ratings.

     

    Thus, Star Plus continued to lead the pack with 579,978 GVTs, down from 594,923 GVTs. Diya Aur Baati Hum is back to its number one position and recorded 8,074 TVTs, up from 7,730 TVTs. At number two is Saathiya Saath which saw a significant drop in the viewership as it scored 7,062 TVTs, down from 7,708 TVTs, Yeh Rishta Kya Kehlata Hai ranks number three with 6,360 TVTs, down from 6,572 TVTs.

     

    At number two stands Zee TV, which reported 442,526 GVTs, up from 431,746 GVTs. Its new offering Bandhan has observed 4,366 TVTs. With this, Bandhan is the second highest opener show across GECs (September 2013 – September 2014), according to the statement by the channel. Other offerings which have seen a rise in the ratings are Jamai Raja which noticed 7,045 TVTs, up from 6,704 TVTs and Sapne Suhane scored 4,027 TVTs, up from 3,556 TVTs.

     

    Colors ranks number three with 412,405 GVTs, down from 416,675 GVTs. The major loss for the channel was its comedy non-fiction property, Comedy Nights With Kapil. It witnessed a major drop in the viewership and rated 3,996 TVTs, down from 6,020 TVTs. On the fiction side, Balika Vadhu too saw a fall and reported 5,067 TVTs, down from 5,443 TVTs.

     

    Despite a drop in the viewership, Life OK continues its hold at number four with 294,679 GVTs, down from 313,012 GVTs. The channel’s biggest non-fiction property with Akshay Kumar as the host – Dare to Dance garnered 2,510 TVTs, down from 2,933 TVTs. Mahadev also witnessed a drop in the ratings and stood at 1,478 TVTs, down from 1,650 TVTs.

     

    Sab at number five registered 269,045 GVTs, down from 292,474. The channel’s most popular property – Taarek Mehta tracked 6,142 TVTs, down from 7,278 TVTs. Chidiya Ghar too lost its viewership and scored 2,343 TVTs, down from 2,618 TVTs and Balveer noticed 2,267 TVTs, down from 2,574 TVTs.

     

    Sony continues to be at the bottom of the chart with 263,802 GVTs, up from 262,507 GVTs. Its crime property CID garnered 3,453 TVTs, up from 3,174 TVTs. Maharana Veer Pratap registered 3,033 TVTs, up from 3,013 TVTs.

     

    As for the new entrant GECs, Zindagi and Sony Pal have witnessed a rise in the viewership. Zindagi noted 31,528 GVTs, up from 30,016 GVTs and Sony Pal is not far with 24,234 GVTs, up from 20,881 GVTs.