ITV

Tag: Star Plus

  • TAM: Zee TV gets back to no 3; Star & Colors dip

    TAM: Zee TV gets back to no 3; Star & Colors dip

    MUMBAI: Week 23 observed Zee TV winning back its third slot, dislodging Sab to number four as per TAM ratings. On a household level, with 318 GRPs, up from 312 GRPs, Zee TV made its way to number three spot and garnered 147 GRPs, up from 142 GRPs on an individual level.

     

    On the other hand, Sab remained stagnant with 313 GRPs at number four on a household level and 150 GRPs, up from 149 GRPs on an individual level.

     

    Apart from this, Life OK, Sony Entertainment Television (SET) and &TV proved to be the rising stars of the week on both household and individual levels.

     

    Despite gain, Life OK stayed at number five with 301 GRPs, up from 297 GRPs on a household level and with 130 GRPs, up from 126 GRPs on an individual level. Sony at number six observed a significant viewership and noted 239 GRPs, up from 208 GRPs on a household level and 113 GRPs, up from 97 GRPs on an individual level.

     

    &TV too seems to be on a growing spree as it reported 129 GRPs, up from 114 GRPs on a household level and 58 GRPs, up from 52 GRPs on an individual level.

     

    On the losers’ front, Star Plus and Colors observed a dip in the viewership. Despite a drop, Star Plus continued to maintain its number one position with 553 GRPs, down from 597 GRPs on a household level and 244 GRPs, down from 260 GRPs on an individual level.     

     

    Last but not the least, at number two Colors witnessed 460 GRPs, marginally down from 468 GRPs on a household level and 207 GRPs, down from 208 GRPs on an individual level.        

     

    Interestingly, Star Plus leads the pack with four of its show in the top 10 shows list. Saathiya Saath Nibhana bagged the number spot with 4.37 TVR followed by Ye Hai Mohabbatein with 4.06 TVR. Yeh Rishta Kya Kehlata Hai occupied the fourth spot with 3.24 TVR, while on number 10 was Diya Aur Baati Hum with 2.59 TVR.

     

    On the other hand, Colors too saw four of its shows being featured in the top 10 list. The channel’s reality show – India’s Got Talent stood at number six with 2.87 TVR followed by Meri Aashiqui Tum Se Hi with 2.7 TVR at number seven. Udaan occupied eighth spot with 2.62 TVR followed by Chakravartin Ashoka Samrat with 2.61 TVR at number nine.

     

    Zee TV’s Kumkum Bhagya came third with 3.84 TVR. Last but not the least, Sab’s Taarak Mehta Ka Ooltah Chashma garnered 3.07 TVR at number five.   

     

    Click here for the full report

  • Star Plus ups stakes; extends early prime time with new show at 5.30 pm

    Star Plus ups stakes; extends early prime time with new show at 5.30 pm

    MUMBAI: Doing away with traditional time bands, Star Plus is upping the stakes as it looks to change the rules of the game yet again. Time bands have played a crucial role for Hindi general entertainment channels (GECs) in targeting different audience groups.

     

    Though, the main prime time band (8 – 10 pm) continues to be of primary interest, in order to bring about freshness in their overall programming and strategy Hindi GECs have many a times experimented with different slots like early prime time, late prime and the afternoon slot.

     

    To comprehend the development nature of early prime-time slot, Star Plus has now opened up a ‘silent’ slot by extending its early prime time from 5.30 pm.

     

    To target the untapped potential, the channel is launching a one-hour daily fiction called Mere Angne Mein at 5.30 pm, which will be aired from Monday to Saturday. With this development, the channel will now churn out seven hours of original programming i.e. from 5.30 to 11.30 pm (keeping in mind that Ye Hai Mohabbatein occupies the dual time slot).

     

    Produced by Sphere Origins, the new show will hit television screens from 15 June and replace the repeat telecast of Iss Pyaar Ko Kya Naam Doon… Ek Baar Phir, which is also produced by the same company.

     

    Concept: Clashes between two ideologies

     

    Mere Angne Mein will find resonance with small town India where the joint family system dominates society. With an ensemble cast featuring some of the best-known names of Indian television, Star Plus and Sphere Origins will offer an entertaining peak into the Indian hinterland.

     

    Every household is governed by a certain set of rules, thoughts, values and one all-encompassing philosophy. While some believe that families need to adapt to changing times, there are some who resist any deviation from the tried and tested. Mere Angne Mein showcases the clash of ideology between two such people – on the one hand is Shanti Devi (played by veteran Krutika Desai), the dominating matriarch of the Shrivastav family who believes in autocracy and running the family on her terms; on the other hand is Riya Saxena (essayed by Ekta Kaul), Shanti Devi’s granddaughter-in-law who believes in running a democratic household.

     

    The show depicts the interesting chemistry as a clash occurs between these two ideologies. Joining Desai and Kaul are actors like Varun Badola, Sucheta Trivedi, Ananya Khare and Karam Rajpal.

     

    What’s more, the show rides high on technology as for the first time ever it will be achieved through a revolutionary production method involving a multi-camera set up, and pre-shoot scene rehearsals with all actors.

     

    Sphere Origins producer Sunjoy Waddhwa says that churning out a one hour episode daily is a tough job. “As compared to other daily fiction shows, we are producing double content. So in order to churn those hours, we thought of using a multi-camera set up. Most of the times, considering the nature of the show, we also use four-five cameras simultaneously,” he informs.

     

    Waddhwa is of the opinion that every time slot has a hidden opportunity and is unperturbed about viewership.

     

    With the set located at Madh Island, Waddhwa reveals that it takes more than a day to shoot one single episode and tries to churn minimum 30-35 minutes of content out of the single episode.

     

    Moreover, the production house also does the live editing on the set, which is then sent to the master for the edit.

     

    While refusing to divulge the financials of producing a show like this, Waddhwa says that efficiencies are required and a lot of infrastructure cost is put in to deliver the desired results.

     

    As is known, a daily fiction show demands anywhere between Rs 6-8 lakh per episode, and sources indicate that considering the show’s high involvement on technology, it must be ranging from Rs 10-12 lakh per episode.

     

    Speaking to Indiantelevision.com, a media planner opines that prime time rates at Star range from Rs 1 -1.5 lakh for 10 seconds and if the 5.30 pm slot delivers, it could easily demand a 10-sec rate of at least Rs 60,000 – 65,000, opening up a whole new band for other GECs as well.

     

    The media planning fraternity believes that the placement of a show largely depends on the content and target audiences. “If the show appeals to a younger set of audience, it will be put on an early time slot. Whereas if the content is more aggressive and caters to more matured audience, it will be suitable for late prime slot,” said a planner.

     

    Another media expert believes that while early prime time is a viable band for smaller towns, the late prime time band is more conducive to urban programming and Star Plus aims to reach out to every mass possible, matching to the lifestyle of people from the respective strata of towns.

  • Hindware adopts unique strategy to launch TVC with Shah Rukh Khan

    Hindware adopts unique strategy to launch TVC with Shah Rukh Khan

    NEW DELHI: Bathroom products brand hindware has launched a new TV commercial starring brand ambassador Shah Rukh Khan for its premium collection hindware Italian Collection in an innovative fashion.

     

    Bringing in Bollywood flavour, hindware launched a teaser campaign starring Khan two days prior to the final airing of the TVC that ran across a range of television channels without revealing the product range. This generated excitement for viewers to watch the movie that premiered on Star Plus on 7 June.

     

    The final TVC was unveiled by Nach Baliye’s anchor on Star Plus during the airing of the dance reality show. Before taking the commercial break, the host ran the teaser, discussed SRK’s new obsession and asked the viewers to stay-on to find out the whole story. Then the full 75 seconds long TVC was played out. The host continued discussing with the judges about bathroom inspirations and said in conclusion, “Not only SRK, but the whole country could keep admiring bathrooms so stylish.”

     

    Hindware’s shift from product centric focus to becoming a complete bathroom solution provider brand is captured in this new TVC, which highlights the brand’s vision and approach of revolutionising the bathroom space.

     

    HSIL Ltd vice president marketing V Krishnamurthy said, “This was our first campaign after signing on SRK and we wanted to ensure the launch of the TVC is conceptualized differently. Working closely with our media agency, Vizeum, we managed to pull off something very different. In this interesting TVC, we have aimed to reinforce the message how hindware Italian Collection leaves even superstar Shah Rukh Khan awestruck. The bathroom in itself becomes the centre of attraction, mesmerizing SRK to find new ways to revel in its beauty and beautiful products.”

     

    Vizeum managing director – Indian Subcontinent S Yesudas added, “It took a lot of coordination and efforts to pull this through. Without an ever-supportive client this would not have been possible. I’m also thankful to the Star TV management for making this happen. Congratulations to the entire Vizeum Team for making this project a reality.” 

  • TAM: Star Plus & Colors on a rise; Sab dislodges Zee

    TAM: Star Plus & Colors on a rise; Sab dislodges Zee

    MUMBAI: Week 22 of TAM TV ratings can be dedicated to Star Plus, Colors and Sab, who proved themselves as the rising stars. On viewership front, all the three Hindi general entertainment channels (GECs) gained at both household and individual level.

     

    Another highlighting factor was that Sab made its way to the third position, thus dislodging Zee to number four. Life OK moved further down at number five on the ratings chart.

     

    Coming back to the viewership numbers, Star Plus continued to rule GECs with 597 GRPs, up from 566 GRPs on a household level and 260 GRPs, up from 243 GRPs on an individual level.

     

    Colors remained steady at number two with 468 GRPs, up from 440 GRPs on a household level and 208 GRPs, up from 195 GRPs on an individual level.

     

    It was a celebration time for Sab as it conquered the third spot with 313 GRPs, up from 303 GRPs on a household level and 149 GRPs, up from 145 GRPs on an individual level.

     

    Sab’s gain was Zee TV’s loss. The channel, at number four, garnered 312 GRPs, down from 319 GRPs on a household level and 126 GRPs, down from 131 GRPs on an individual level.

     

    Life OK observed a significant drop in its viewership and noted 297 GRPs, down from 310 GRPs on a household level and 126 GRPs, down from 131 GRPs on an individual level.

     

    Sony Entertainment Television (SET) at number six recorded 208 GRPs, down from 221 GRPs on a household level and 97 GRPs, down from 101 GRPs an individual level.

     

    &TV noted a marginal drop in the viewership and noted 114 GRPs, down from 117 GRPs on a household level and 52 GRPs, down from 53 GRPs on an individual level.

     

    Click here for the full report.

  • BARC India unveils individual ratings; Zee TV claims third spot

    BARC India unveils individual ratings; Zee TV claims third spot

    MUMBAI: Week 21 of Broadcast Audience Research Council (BARC) ratings, for the first time, highlighted data at an individual level.

     

    The latest week witnessed Zee TV emerging as a clear winner by securing its long lost ‘third’ position with 232395 (000’s sum). Life OK moved back to the fourth position with 224480 (000’s sum).

     

    Star Plus further strengthened its top position with 406152 (000’s sum) followed by Colors at number two with 361133 (000’s sum).

     

    On the other hand, Sab stayed put at number five with 187228 (000’s sum).

     

    Coming to the three shows, Star Plus’s Saath Nibhaana Saathiya continued to rule the charts with 7430 (000’s). Zee TV’s Kumkum Bhagya perched at number two with 4971 (000’s) and Colors’ Sasural Simar Ka stood at number three with 4930 (000’s).

     

    In the news broadcasting space, Aaj Tak continued to hold on to its numero uno position with 26410 (000’s sum) followed by ABP News with 22898 (000’s sum), whereas India TV secured the third position with 22487 (000’s sum).

     

    Times Now continued its dominance in the English News broadcasting space with 497 (000’s sum) followed by India Today Television (erstwhile Headlines Today) with 175 (000’s sum). CNN IBN at number three registered 155 (000’s sum).

     

    With absolute no change in the pecking order of sports category, Sony Max and Sony Six, official broadcasters of the Indian Premier League (IPL) were placed on the first and second slot with 256640 (000’s sum) and 51286 (000’s sum) respectively. Ten Sports at number three noted 41773 (000’s sum).

  • Videogram to deliver what YouTube can’t; targets entertainment, sports & fashion

    Videogram to deliver what YouTube can’t; targets entertainment, sports & fashion

    MUMBAI: Why buffer the entire video on YouTube when you are interested in seeing only a particular part? Because there is no other option available? Now, there is a brand that has gone deep into the mind of video streaming consumers to understand their problems and has come out with an innovation called Videogram.

     

    Videogram enables users to see a particular part of the video without buffering the entire piece. Such a product is definitely welcome in a country like ours where we are still grappling with bandwidth issues.

     

    Co-founded by two Indians – Sandeep Casi and Rahul Golecha, Videogram is a global entrepreneurial venture offering innovative video solutions. Founded in 2012, the venture is a flagship product of Silicon Valley based Cinemacraft, headquartered in Tokyo.

     

    “While the entire world was happy with the streaming services and techniques available, we were brainstorming to find a solution because we repeatedly saw people wasting their time and data seeing the entire video while they were interested in watching a particular part. That’s where Videogram came into picture,” says Golecha.

     

    “We wanted to add transparency, give people more options and empower them by giving facility of summary based video streaming where a particular part can be promoted and emphasized on,” he further informs.

     

    When asked how companies can benefit through this streaming service, Golecha says, “Apart from social media, Videogram can be a bright tool for brands also. Take the case of BMW, wherein the TVC covers every aspect like engine, elegance, interior, exterior finishing and all. However, if one has to see only the engine, he can directly go there and doesn’t need to go through the entire video. So Videogram gives these added options, which if used properly can make a big difference. The entire concept behind Videogram is to provide multiple avenues in one video and disrupt the linear methodology.”

     

    Having recently worked with the Indian Premier League (IPL) franchise Rajasthan Royals, the company is buoyant with the response it has got from brands and consumers alike. Indian media and entertainment houses like Yash Raj Films, Dharma Productions, Born Free Entertainment, Tips Industries, Pocket Films and Star Plus amongst others have also taken to using Videogram.

     

    Globally, the company has worked with Fox Pictures, Sony Pictures, Capitol Records, Disney, HBO, Jennifer Lopez, L’Oreal, Warner, CBS, ABC, ESPN Turner Broadcasting and others.

     

    “So far, we have managed to rope in a lot of brands and all of them have been satisfied with the innovation we provided. The responses from both brands and consumers were immensely positive,” asserts Golecha on the responses garnered so far.

     

     

    Speaking about Videogram’s primary target and the company’s prospect in the Indian market, Golecha says, “Our major target and focus is on the entertainment, sports and fashion industries. India is a vast market and I see good scope here. However, one of the problems we have faced in India is that people are reluctant to experiment, or try something new. The conservative nature is the biggest obstacle for us, which we are trying our level best to overcome.”

     

    “Going forward we want to emerge as brand’s best friend when it comes to video distribution, and that can happen because the facilities and options that Videogram can offer no one else can,” he concludes. 

  • Zeel tastes success in satellite TV signals’ theft & piracy; mastermind arrested

    Zeel tastes success in satellite TV signals’ theft & piracy; mastermind arrested

    MUMBAI: In a major relief for Zee Entertainment Enterprises (Zeel), Delhi Police acting on FIR No. 243/2014 after carrying out a detailed initial investigations raided premises in Kalyanpur area of Lucknow on 22 May, 2015 and found illegal tapping and unauthorised uploading of live-content of all popular Indian television channels like Zee TV, Star Plus, Colors and Sony TV amongst other on pirated websites.

     

    During the raid, more than two dozen workers were caught red-handed, digitally stealing live feed of Indian pay TV channels using more than 50 DTH and cable TV set-top boxes. These persons were extracting TV feeds, removing watermarks and uploading them on their sites such as www.Desitvforum.net. The websites are being accessed by millions of viewers abroad in USA, Canada, Europe, UK and Netherlands. Thousands of dollars are being illegally earned by the pirates, which in turn is causing a huge amount of loss to broadcasters. In addition, there has also been rampant violation of foreign exchange regulations and money laundering.

     

    The Delhi Police arrested the mastermind of this piracy racket, Md. Asif Siddiqui. Various equipment including computers and other accessories, used in carrying out the piracy and signal theft were also seized.

     

    Investigations in the matter are continuing and more such raids and arrests are likely to follow based on the interrogation of the accused.

     

    Zeel had lodged an FIR no 243/2014 u/s IPC 379/420/465/107/109/120B, u/s 63 Copyright Act 1957 and u/s 66/66C of IT Act 2000 with Delhi Police in Chanakyapuri Police Station for unauthorised streaming of the episodes of various Zee channel programs within 10 to 12 minutes of their actual broadcast. The modus operandi was that in addition to tapping and stealing live feed of various channels from DTH and cable set top boxes, the accused persons within these 10-12 minutes, were recording video, editing identifiable information, adding their logo and uploading it to several servers simultaneously.

     

    This is the first occasion when an internet-pirate has been caught red-handed in India. Normally identifying individual persons and their physical locations behind their pirated sites is very difficult. It took more than a yearlong investigation and digital evidence gathering by Zee’s in-house IT security team to collect irrefutable evidence to identify humans behind the mask of these websites, which were hosted from Sweden.

     

    With the proliferation of Internet enabled devices, the Indian broadcasting industry has been bleeding badly. According to an open-source web-based analytics, this particular group had more than 10 lakh daily viewers and has been earning thousands of dollars every day. The targeted customers were mainly from US, Canada, Europe etc.

     

    With the rapid advent of technology enabling the dissemination of content across digital platforms and web, there are enormous revenue opportunities for broadcasters and other content owners. The Indian channels, which are available in more than 100 countries around the world, are extremely popular amongst the South-Asian diaspora. However, piracy, stealing of signals and their unauthorised transmission and streaming on web has been a major stumbling block in revenue monetization. In fact, broadcasters are losing huge revenue to these pirates.

     

    Unfortunately the provisions of existing laws such as Copyright Act, IT Act 2000 have not proved to be effective in curbing these kinds of new-age crimes as piracy is categorised as a “bailable” offence. In order to effectively deal with the menace of copyright piracy the copyright infringement should be made “non-bailable.”

     

    Similarly, whether signal theft could be regarded as theft of “property” as contemplated under section 379 of IPC also needs to be clarified. The need of the hour is to review these laws and introduce more stringent provisions to deal with such offences so that these provisions may act as an effective deterrent.

  • TAM TV ratings: Colors the only loser in week 21

    TAM TV ratings: Colors the only loser in week 21

    MUMBAI: Week 21 of TAM TV ratings saw Hindi general entertainment channel (GEC) Colors shed ratings at the household as well as individual level.

     

    The channel secured 440 GRPs in the household category as compared to week 19’s 453 GRPs. In the individual ratings, the channel dipped to 195 GRPs as compared to 200 GRPs in the previous week.

     

    Talking about the winners this week, Star Plus continued to rule both the categories in week 21. In household and individual ratings, the channel bagged 566 GRPs, up from 561 GRPs and 243 GRPs, up from 239 GRPs respectively.

     

    Zee TV saw a marginal rise and noted 319 GRPs, up from 318 GRPs on a household and 146 GRPs, up from 145 GRPs on an individual level.

     

    Life OK took the fourth position and registered 310 GRPs, up from 308 GRPs on a household level and remained stable at 131 GRPs on an individual level.

     

    On the other hand, Sab observed a huge growth at both household and individual categories. It recorded 303 GRPs, up from 273 GRPs on a household level and 145 GRPs, up from 130 GRPs on an individual level.

     

    Despite witnessing a growth in viewership, Sony Entertainment Television (SET) continued to stay at the bottom rung of the ladder with 221 GRPs, up from 205 GRPs at household level and 101 GRPs, up from 92 GRPs.

     

    &TV too grabbed eyeballs as it reported 117 GRPs, up from 109 GRPs on a household level and 53 GRPs, up from 50 GRPs on individual level.

  • BARC Week 20: Sony channels dominate sports airwaves courtesy IPL

    BARC Week 20: Sony channels dominate sports airwaves courtesy IPL

    MUMBAI: The week 20 of Broadcast Audience Research Council (BARC) ratings saw Multi Screen Media (MSM) emerging as the clear dominant in the sports category courtesy the Indian Premier League (IPL).

     

    Sony Max and Sony Six, official broadcasters of the IPL were placed on the first and second slot with 180940, down from 187924 (000’s sum) and 53362, up from 52731 (000’s sum) respectively. Ten Sports stood at the third position with 22089, up from 15954 (000’s sum).

     

    On the other hand, week 20 saw no change in the pecking order of the Hindi general entertainment channels (GECs). Star Plus continued to dominate the satellite waves with 171144, up from 163554 (000’s sum).

     

    Colors sat comfortably at the number two position with 132637, down from 144899 (000’s sum). Life OK stood at number three with 113817, down from 121931 (000’s sum).

     

    Zee TV took the fourth spot with 97905, down from 99794 (000’s sum). Last but not the least, Sab with 79098, up from 73738 (000’s sum) was the only channel from MSM to feature in the top five channels in GEC category.

     

    Amongst the top three shows, Star Plus’s Saath Nibhaana Saathiya ruled the charts with 2710, up from 2442 (000’s sum). Colors’ Sasural Simar Ka was second with 1726, down from 1818 (000’s sum) followed by Chakravartin Ashoka Samrat with 1523 (000’s sum).

     

    In the news broadcasting space, Aaj Tak continued its numero uno position with 13121, down from 14155 (000’s sum). While the last week saw close battle for the second spot between ABP News and India TV with the former securing the second spot, week 20 had a different story to say.

     

    India TV secured the second position with 11439, down from 12589 (000’s sum), whereas ABP News at number three scored 10616, down from 12981 (000’s sum).

     

    Times Now continued its dominance in the English News broadcasting space with 373, down from 378 (000’s sum) followed by NDTV 24/7 at 211, down from 236 (000’s sum). Headlines Today was placed third at 191, down from 236 (000’s sum).

     

    Viacom’s Nick led the kids’ genre with 74551, up from 70516 (000’s sum) closely followed by Turner International’s Pogo with 69247, up from 67397 (000’s sum). Disney with 53301, up from 52086 (000’s sum) was placed at the third place.

  • TAM TV ratings: Life OK, Sab gain in week 20

    TAM TV ratings: Life OK, Sab gain in week 20

    MUMBAI: Hindi general entertainment channel (GEC) Star Plus continues to rule both the household and individual categories, as per week 20 of TAM TV ratings.

     

    The week again saw the GECs shedding a few household and individual ratings as compared to week 19. Star Plus secured 561 GRPs as compared to week 19’s 566 GRPs in the household category. In the individual ratings, the channel dipped to 239 GRPs from 249 GRPs in the previous week. 

     

    Colors, on the second position in both household and individual ratings, bagged 453 GRPs and 238 GRPs respectively.

     

    Zee TV stood at number three with 318 GRPs in household ratings and 146 GRPs in individual ratings.

     

    Life OK took the forth position and also saw an increase in its household and individual ratings. The channel scored 308 GRPs as compared to week 19’s 299 GRPs in the household ratings and 131 GRPs, a slight increase from the 128 GRPs it got in week 19 in the individual category.

     

    At fifth position, Sab also saw an increase with 273 GRPs as compared to 268 GRPs it managed in week 19 in household category. The channel marked 131 GRPs in week 20, up from 126 GRPs in individual ratings.

     

    Sony, with a huge drop in its household and individual ratings, managed 205 GRPs and 92 GRPs respectively.

     

    &TV scored 109 GRPs and 50 GRPs respectively in household and individual ratings, Sony Pal managed 40 GRPs in household and 20 GRPs in individual ratings, whereas Epic bagged 14 GRPs and 5 GRPs in household and individual ratings respectively.