Tag: Star Plus

  • Star disrupts programming; moves Plus’ youth show ‘Badtameez Dil’ to hotstar

    Star disrupts programming; moves Plus’ youth show ‘Badtameez Dil’ to hotstar

    MUMBAI: ’Tis the age of disruption and leading from the forefront is Star India. Even as media pundits have been shouting from rooftops about how over-the-top (OTT) platforms are poised to disrupt the Pay TV business, Star Plus has gone ahead and done the unthinkable.

    In a first of sorts, the network is uprooting Star Plus’ youth fiction show Phir Bhi Na Mane Badtameez Dil from the channel and moving it exclusively to its OTT platform – hotstar. 

    The show will be available on hotstar exclusively from Monday, 28 September. New episodes of the show will be released every weekday morning.

    Produced by Tequila Shot Productions’ Saurabh Tewary, Star Plus launched the show on-air on 29 June. It was being aired six days a week from Monday to Saturday in the 8.30 pm slot.

    In an earlier interaction with Indiantelevision.com, Tewary had said that it would be a finite show with 300-350 episodes. “It is impossible to narrate a love story for ages and ages. Love stories are always finite shows and cannot be kept running for a longer period otherwise the show will lose its relevance and visibility,” he had said. 

    While internationally, seasons of shows like House of Cards amongst others have been exclusively released on the online platform Netflix, India is just waking up to the OTT game. A few baby steps have been taken by Indian OTT players like Sony Liv, ErosNow, DittoTV etc to churn out innovative and exclusive original content for the platform. However, this is the first time that a show from a linear channel is being uprooted and put on an OTT platform.

    Phir Bhi Na Maane… Badtameez Dil is a love story between a VJ and a business head. The story revolves around the two, who get separated because of their misunderstandings and the manipulations of others only to meet again after seven years to resolve unsettled issues.

    Star India has taken this step keeping in mind the fan following that Phir Bhi Na Mane Badtameez Dil has attracted on hotstar amongst digital users in the 18-24 age group. 

    The OTT space in India is rapidly picking up pace with companies churning out innovations and exclusive content. With competition heating up amongst players, disruption will be the only way forward to stay ahead in the game.

  • BARC week 37: ET Now dethrones CNBC to top biz news genre

    BARC week 37: ET Now dethrones CNBC to top biz news genre

    MUMBAI: Times Network’s ET Now has managed to topple market leader CNBC TV18 to emerge as the leader in the English business news channel category in week 37 of Broadcast Audience Research Council (BARC) India ratings.

     

    ET Now holds the leadership position with 230 (000Sums), whereas CNBC TV18 slid to the second position with 182 (000 Sums). NDTV Profit and NDTV Prime jointly secured the third place with 69 (000Sums).

     

    HINDI GECs

    On the other hand, Hindi general entertainment channel (GEC) Colors has managed to maintain its leadership position and has ranked no. 1 yet again. Colors led the chart with a considerable rise in ratings and grabbed first place in Hindi GECs with 414841 (000Sums) in week 37 as against 386518 (000Sums) in week 36.

     

    Though Star Plus witnessed a rise in ratings, it stood behind Colors in second spot with 381365 (000Sums) as compared to 370135 (000Sums) in the previous week.

     

    Zee TV and Life Ok were perched at the third and fourth slot with 256811 (000Sums) and 221762 (000Sums) respectively. Sab secured the fifth berth in the list with 183879 (000Sums).

     

    TOP HINDI GEC SHOWS

    Colors’ prime time show Sasural Simar Ka came out on top with 6819(000) in top five programmes in Hindi GECs followed by Star Plus’ Saath Nibhana Saathiya in the second slot with 6644 (000Sums). Zee TV’s Kumkum Bhagyagrabbed the third position with 6185 (000Sums), whereas Colors’ Udaan with 5680 (000Sums) was in the fourth spot.Star Plus’ Ye Hai Mohabbatein stood in the fifth spot with 5602 (000Sums.)

     

    SPORTS

    In the sports genre, the WWE series has worked in favour of Ten Sports as the channel secured leadership position with 40377(000Sums) followed by Sony Six at the second spot and Star Sports 1 in third slot with 15996 (000Sums) and 7782 (000Sums) respectively.

     

    KIDS

    In the kids section, Nick (v) led the genre to grab pole position with 47148 (000Sums) followed by Pogo TV (v) at the second spot with 44222 (000Sums) and Hungama (v) in third with 33086 (000Sums).

     

    ENGLISH NEWS

    Amongst the English News channels, though Times Now saw a fall in ratings, it maintained its top slot with 402 (000Sums) against 511 (000Sums) in week 37 followed by NDTV 24×7 at the second slot with 233 (000Sums). On the other hand, India Today Television with 202 (000 Sums) held the third position.

     

    BHOJPURI

    In the Bhojpuri segment, Big Magic Ganga continued to lead the list with 6347 (000Sums) followed by ETV Bihar Jharkhand in the second slot with 1909 (000Sums) and Dangal TV on the third spot with 1354 (000Sums).

     

    Note: (v) stands for virtual as these are multi-lingual channels.

  • TAM week 38: Colors eclipses Star Plus to capture No. 1 slot

    TAM week 38: Colors eclipses Star Plus to capture No. 1 slot

    MUMBAI: Colors has been slowly but steadily strengthening its position on the ratings chart. In week 38 of TAM Media Research data, Colors has managed to eclipse reigning Hindi general entertainment channel (GEC) Star Plus to capture the number 1 slot on an individual level.

     

    Leading the Hindi GEC pack, Colors garnered 237 GRPs against the 232 GRPs in week 37. On the other hand, Star Plus witnessed a downfall and grabbed the second position with 222 GRPs in week 38 as against 230 GRPs in the previous week.

     

    Zee TV at number three saw a fall in its ratings. The channel had registered 156 GRPs in week 37, which went down to 152 GRPs in week 38.

     

    In the fourth spot stood Sab, which recorded 124 GRPs, followed by Life OK with 123 GRPs in the fifth position. Sony Entertainment Television further declined in ratings and was seen at the sixth position with 87 GRPs.

     

    &TV came in seventh with 57 GRPs in week 38 as against 59 GRPs in week 37.

     

    Star Plus’ prime time show Yeh Hai Mohabbatein led the chart in top five programs on Hindi GECs with 4.05 TVR. On the other hand, Zee TV’s Kumkum Bhagya, which was perched on the top slot for the last two weeks, was down to number two with 3.6 TVR. This was followed by Colors’ Swaragini in the third position with 3.63 TVR, Meri Aashiqui Tum Se Hi in the fourth place with 3.44 TVR and Sasural Simar Ka in the fifth slot with 3.41 TVR.

  • Zee is India’s most attractive media brand: MAB 2015

    Zee is India’s most attractive media brand: MAB 2015

    BENGALURU: Dr Subhash Chandra’s Zee has been ranked no 1 in the media category in Blue Lotus Communications’ Most Attractive Brands 2015 Report (MAB 2015) by the TRA (formerly Trust Research Advisory), which was released recently. 

     

    Zee also ranks no 1 in the Media TV category with MAB rank of 209, out of the 1000 listed brands. The Times of India (TOI) too found a place far behind at 704, which is ranked fourth in the Media-Print category.

     

    Further, among the Hindi GECs Zee is placed first followed by Star Plus with a MAB 2015 rank of 273. Colors is at no 3 within the category with a MAB 2015 rank of 312.

     

    As per the MAB 2015 report, the print media segment is headed by – DNA, which again is a brand that has a Zee (Essel) connect. DNA with an overall MAB 2015 rank of 468 was followed by Mid-Day with a MAB 2015 rank of 512. Dainaik Bhaskar ranked at 670, followed by TOI.

     
    English News channel from the Times Network – Times Now helmed by Arnab Goswami is conspicuous with its absence in the top 1000 brands. In the Hindi News category, ABP News is placed first with a MAB 2015 rank of 349, Zee News with a rank of 498 and Aaj Tak with a rank of 564. BBC with a MAB 2015 rank of 20 finds a place in Media –TV category, while CNN IBN (Media TV category rank 25) finds a place among the top 25 in the same category with a MAB 2015 rank of 972.
      

    The Radio industry is represented by the big three in the Top 1000: 92.7 Big FM takes the lead with a MAB rank of 607, Radio Mirchi 98.3 FM is placed second in the category with a MAB rank of 652, whereas Red FM 93.5 took the third spot in the category with a MAB rank of 760.

     

    The MAB 2015 was released as an attempt to bring the world of brand communications in India to a measurable matrix. The second in its series, the 2015 report is the result of comprehensive primary research conducted on the proprietary 36-traits of Attractiveness Quotient of TRA (formerly known as Trust Research Advisory) says TRA CEO N Chandramouli.  

  • TAM Week 37: Star Plus retains top slot; Colors gains max GRPs

    TAM Week 37: Star Plus retains top slot; Colors gains max GRPs

    MUMBAI: While Star Plus held on to its lead position in Hindi general entertainment channels (GECs) category in week 37 for HSM(including LC1) according to TAM Media Research data, in terms of GRPs, it was Colors that saw a maximum gain.

     

    Colors gained 21 GRPs in week 37, whereas Star Plus added 13 GRPs over last week.

     

    Maintaining its top position, Star Plus garnered 223 GRPs in week 37 as against 210 GRPs in week 36 followed by Colors in the second slot with 219 GRPs in comparison to 198 GRPs in last week.

     

    Zee TV saw a marginal downfall in ratings but secured its third position with 159 GRPs followed by Sab in the fourth slot with 118 GRPs. On the other hand, with 111 GRPs Life OK stayed at number fifth position.

     

    Sony Entertainment Television, in sixth slot totted 100 GRPs, whereas &TV grabbed seventh berth with 53 GRPs.

     

    Overall, the Hindi GEC genre saw a gain of 30 GRPs in week 37.

  • BARC week 36: Colors clinches No 1 spot; topples Star Plus again

    BARC week 36: Colors clinches No 1 spot; topples Star Plus again

    MUMBAI: The race for the top slot between Hindi general entertainment channels (GECs) Star Plus and Colors continues. 

     

    In week 36 of Broadcast Audience Research Council (BARC) India ratings, Colors has yet again pipped Star Plus to gain the numero uno spot. It may be recalled that while in week 34 Colors made history by becoming the number one channel, in week 35, Star Plus managed to regain its lead position.

     

    In week 36, Colors lead the Hindi GEC brigade with 386518 (000Sums) followed by Star Plus in second position with 370135 (000Sums). Both channels witnessed an increase in rating points from the previous week where Colors had 354956 (000s Sum), while Star Plus had 355269 (000s Sum).

     

    On the other hand, Zee TV with 263194 (000Sums) held the third slot, whereas Life OK secured fourth position with 207606 (000Sums). Sab was at the fifth position with 177268 (000Sums) in week 36.

     

    Like last week, Zee TV’s Kumkum Bhagya led the chart of the top five Hindi GECs programmes with 7264 (000Sums) followed by Colors’Meri Aashiqui Tum Se Hi at the second slot with 6184 (000Sums). Star Plus’ Saath Nibhaana Saathiya secured third place with 5782 (000Sums), whereas Colors’ Swaragini and Udaan held fourth and fifth position with 5739 (000Sums) and 5643 (000Sums) respectively.

     

    In the kids segment, Nick led the pack with 46651 (000Sums) followed by Pogo and Cartoon Network in second and third slot 37138 (000 Sums) and 34556 (000Sums) respectively.

     

    Ten Sports continued to hold the top slot in the sports genre with 30850 (000Sums). Star Sports 1 secured the second berth with 15461 (000Sums), while Sony Six was in third slot with 13764 (000Sums).

     

    Amongst the English News channels, in first slot was Times Now with 511(000Sums), followed by NDTV at the second slot with 220 (000Sums), while CNN IBN with 165 (000 Sums) held the third position.

     

    With no change in position this week, Big Magic Ganga in the Bhojpuri genre led the tally with 4661 (000Sums) followed by ETV Bihar Jharkhand in the second spot with 1795 (000Sums) and Dangal TV in the third slot  with 1647 (000Sums).

  • Star Plus & Balaji’s new fiction show set in Jamshedpur to launch on 28 September

    Star Plus & Balaji’s new fiction show set in Jamshedpur to launch on 28 September

    MUMBAI: Balaji Telefilms and Star Plus are all set to launch a new fiction show set in the steel city of Jamshedpur. The show called Kuch Toh Hai Tere Mere Darmiyaan will go on air from 28 September and will be telecast from Monday – Saturday at 8.30 pm.

     

    The love story builds on the fact that if it’s not mad, extra ordinary and passionate love, then it’s not love at all. Kuch Toh Hai Tere Mere Darmiyaan is the coming of an age story of three friends – Koyal, Raj and Madhavan, each different from the other yet connected by the bond of friendship.

     

    The show is set in Jamshedpur, exploring the colour and life style of a small town, where almost everyone works in the same steel industry and lives a simple, routine life. Jamshedpur and the steel factory culture will bring a unique colour to the show, as it explores the story of three families, one Bengali, one Punjabi and one South Indian, all related to each other through their place of work and profession.

     

    Kuch Toh Hai Tere Mere Darmiyaan stars Shritama Mukherjee as the protagonist playing the role of Koyal. She will be paired opposite two lead actors, Vibhav Roy and Gautam Gupta playing the role of Raj and Madhvan respectively.

  • Star Plus back to its first position in BARC week 35

    Star Plus back to its first position in BARC week 35

    MUMBAI: Star Plus has got back to its numero uno position in the Hindi general entertainment channel (GEC) genre, according to Broadcast Audience Research Council (BARC) India ratings in week 35.

     

    Star plus recorded 355269 (000s Sum) followed by Colors with 354956 (000s Sum), which got back to the second spot after enjoying the leadership position for a week.

     

    Zee TV and Life OK held the third and fourth position with 251608 (000s Sum) and 195705 (000s Sum) respectively.  Sab grabbed the fifth position with 187473 (000s Sum).

     

    Zee TV’s prime time show Kumkum Bhagya topped the list in top five GEC programme  with 6922 (000s Sum) followed by Colors’ Meri Aashiqui Tum Se Hi in second slot with 5742 (000s Sum). Colors’ another prime time show Sasural Simar Ka bagged the third position with 5557(000s Sum) and Star Plus’ Saath Nibhaana Saathiya secured the fourth position with 5552(000s Sum). In the fifth slot was Colors’ Swaragini which secured 5513(000s Sum).

     

    In kids genre, Nick led the chart with 49501(000s Sum) followed by Cartoon Network in the second slot with 39151(000s Sum) and Pogo with 34603(000s Sum) in the third spot.

     

    Sony Six has topped the chart again in the sports genre with 54895(000s Sum) followed by Ten Sports and Star Sports in the second and third space with 34361(000s Sum) and 9822 (000s Sum) respectively in week 35.

     

    In the English news channel genre, Times Now continued to lead the chart with 479(000s Sum). NDTV and India Today Television secured the second and third berth with 247(000s Sum) and 143(000s Sum) respectively.

     

    Big Magic Ganga led the chart with 5127 (000s Sum) in Bhojpuri genre. ETV Bihar Jharkhand and Dangal TV followed in the second and third slot with 2453 (000s Sum) and 1622(000s Sum) respectively.  

  • Chrome DM launches Bangladesh operations; to track overseas viewership

    Chrome DM launches Bangladesh operations; to track overseas viewership

    MUMBAI: Chrome Data Analytics & Media has launched Chrome Bangladesh Track, an exhaustive viewership and channel availability audit. With this, Chrome Data has become the first Indian distribution and audit firm to take an initiative towards tracking viewership and channel availability overseas.

    The Chrome Bangladesh Track report will contain vital indicators, specifically designed to provide channels with a holistic view of their performance, namely; performance index, distribution details, distribution summary, neighborhood analysis, OTS summary and weekly highlights enabling broadcasters to obtain data about the visibility of their channels.

    This strategic tool will cover 28 major cities of Bangladesh enabling broadcasters to view their own distribution status, as well as that of their competitive sets, across all key markets, at a head-end level. As a result, complete transparency in the system can be witnessed, allowing broadcasters to take immediate corrective distribution measures.

    Chrome Data Analytics & Media founder & CEO Pankaj Krishna said, “Preparations for commencement of Chrome Bangladesh Track have been in full swing since January, 2015. The team has worked relentlessly over the last eight months, to tap a new territory, which now takes Chrome DM to an international level, in line with our mission statement – to become the most respected media audit and intelligence company in India and globally, creating a substantial stakeholder value, through continuous improvement driven by the integrity, teamwork and innovative approach of its’ people.”

    Bangladesh is the world’s eighth most populous country with over 160 million people and is among the most densely populated countries. Making effective use of its concrete infrastructure of 150+ field staff, 50+ managerial staff and 125+ tele-callers speaking 22+ Indian languages, at par with their proprietary tools, Chrome DM will map 4.5 million households, on a monthly basis, in Bangladesh.

    Out of 182 channels available in Bangladesh, the majority (66 per cent) is made up of Indian channels:

    Genre-wise channel list:

    Also highlighted in the first top lines of Chrome Bangladesh Track, broadcaster’s can obtain data about the visibility of their channels. Currently, the channels that are most available in Bangladesh’s prime band are ATN Bangla, BTV, BTV World, NTV and Channel I. With regards to Indian origin channels, the most available channels in the prime band are Star Plus, Star Jalsha, Zee Bangla, Max and Sony.

  • TAM TV Ratings: Star Plus gains in week 36

    TAM TV Ratings: Star Plus gains in week 36

    MUMBAI: After witnessing continuous drop in ratings for a few weeks, Hindi general entertainment channel (GEC) Star Plus has registered a rise in the week 36 of TAM TV ratings. 

     

    Maintaining its top spot, Star Plus garnered 218 GRPs as against the 211 GRPs in week 35.

     

    With no change in the rankings, Colors remained at the second spot with 210 GRPs as against the 208 GRPs it registered the previous week.

     

    Zee TV at number three saw a hike in its ratings. The channel while had registered 148 GRPs in week 35, went up to 158 GRPs in week 36.

     

    Sab at the fourth spot recorded 131 GRPs, followed by Life OK with 108 GRPs. Sony Entertainment Television with 102 GRPs stayed at number six.

     

    &TV acquired the seventh position with 58 GRPs as against 56 GRPs in week 35.

     

    Amongst the top five programmes were Zee TV’s prime time show Kumkum Bhagya which led the chart with 4.09 TVR followed by Colors’ prime time show Meri Aashiqui Tum Se Hi  in the second slot with 3.75 TVR. In the third and fourth slot were Colors’ Swaragini and Chakrawartin Ashoka Samarat with 3.57 TVR and 3.29 TVR respectively.  Star Plus’ Yeh Hai Mohabbatein grabbed the fifth position with 3.25 TVR.