ITV

Tag: Star Plus

  • Leo Burnett promotes Ajeeta Bharadwaj as Planning Head for Mumbai

    Leo Burnett promotes Ajeeta Bharadwaj as Planning Head for Mumbai

    MUMBAI: Leo Burnett India has boosted its senior team and strategy offering by promoting Ajeeta Bharadwaj to the role of Planning Head in Mumbai.

    Bharadwaj, who was previously Executive Planning Director, will report to, Leo Burnett Chief Strategy Officer – South Asia Dheeraj Sinha.

    Confirming the development, Sinha said, “Bharadwaj has been one of the strongest pillars of strategy at Leo Burnett India. She has made an unparelled contribution in shaping the future of several brands that we work on. Bharadwaj is fully steeped into our HumanKind philosophy and is an astute practitioner of the HumanKind tools. She has also led and developed several knowledge and insight projects over the years. Not only is this promotion very well deserved, it also comes at an opportune time, when we are building a huge momentum around our strategy function. With Bharadwaj as the leader in Mumbai, we will continue to up the temperature on sharp insights, leading to great work for our clients.” 

    Bharadwaj added on her  new role saying, “It has been an amazing journey at Leo Burnett. I have had the good fortune to work on some incredible brands and with some incredible partners, both among clients and within the agency. And I truly believe that the best is yet to come. We are doing some fantastic work and each piece is making us hungrier for more and better. In my new role, I’m looking forward to working closely with Dheeraj in producing new-age work that would help us in our constant endeavour to reach for the stars.”

    Bharadwaj has 15 years of experience in brand planning and strategy. Brands she has worked on include HDFC Life, P&G, Tata Sampann, Emami, Star Plus, Heinz, Coke, Sony Entertainment Television, CavinKare, Anchor, AXN, Sony Pix, Godrej, Qi Spine Clinic and Fiat. 

    She and her team have also received 12 LeoIntel stars for innovative category and culture thinking across the Leo Burnett WW network.

  • Leo Burnett promotes Ajeeta Bharadwaj as Planning Head for Mumbai

    Leo Burnett promotes Ajeeta Bharadwaj as Planning Head for Mumbai

    MUMBAI: Leo Burnett India has boosted its senior team and strategy offering by promoting Ajeeta Bharadwaj to the role of Planning Head in Mumbai.

    Bharadwaj, who was previously Executive Planning Director, will report to, Leo Burnett Chief Strategy Officer – South Asia Dheeraj Sinha.

    Confirming the development, Sinha said, “Bharadwaj has been one of the strongest pillars of strategy at Leo Burnett India. She has made an unparelled contribution in shaping the future of several brands that we work on. Bharadwaj is fully steeped into our HumanKind philosophy and is an astute practitioner of the HumanKind tools. She has also led and developed several knowledge and insight projects over the years. Not only is this promotion very well deserved, it also comes at an opportune time, when we are building a huge momentum around our strategy function. With Bharadwaj as the leader in Mumbai, we will continue to up the temperature on sharp insights, leading to great work for our clients.” 

    Bharadwaj added on her  new role saying, “It has been an amazing journey at Leo Burnett. I have had the good fortune to work on some incredible brands and with some incredible partners, both among clients and within the agency. And I truly believe that the best is yet to come. We are doing some fantastic work and each piece is making us hungrier for more and better. In my new role, I’m looking forward to working closely with Dheeraj in producing new-age work that would help us in our constant endeavour to reach for the stars.”

    Bharadwaj has 15 years of experience in brand planning and strategy. Brands she has worked on include HDFC Life, P&G, Tata Sampann, Emami, Star Plus, Heinz, Coke, Sony Entertainment Television, CavinKare, Anchor, AXN, Sony Pix, Godrej, Qi Spine Clinic and Fiat. 

    She and her team have also received 12 LeoIntel stars for innovative category and culture thinking across the Leo Burnett WW network.

  • Star Plus reopens 5.30pm primetime band with Jana Na Dil Se Door

    Star Plus reopens 5.30pm primetime band with Jana Na Dil Se Door

    MUMBAI:  Known for experimenting with programming strategies and bold moves, Star India’s Hindi general entertainment channel (GECs) Star Plus once again has decided to experiment with its time slot and open for early prime time programming. Starring Aparna Ghoshal, Vineet Kumar and ShilpaTulaskar in key roles, Jana Na Dil Se Door will start airing from 9 May every Monday to Sunday.

    The show makers believe that love when backed with motivation, courage and confidence gives the ability to discover oneself. Jana Na Dil Se Door is Vividha’s journey in Atharva’s love, where ‘Love Empowers’. At the 5.30 pm slot the show will be pitched against the repeat telecasts of other Hindi GECs.

    And it’s not the first time that the channel has opened up a new slot by extending its early prime time from 5.30 pm onwards. Last year on 15 June, the channel opened the slot for its new show Mere Angne Mein (MAM) at the 5.30pm time band.

    Initially, Star Plus aired MAM for one hour, but later it changed the time slot and made it a half hour show and started airing it at 6pm.  According to sources, the show at the 6.00-6.30 pm time band had failed to garner positive ratings and it had not worked well for them for combined higher prices.

    Speaking with Indiantelevision.com, a media planner opines that early prime time (600- 6.30pm) rates  at Star range from Rs 55-60 thousand for 10 seconds, whereas for the audience the 5.30pm slot delivers, it could easily demand a 10-second rate of Rs 34,000.

    The media planning fraternity believes that the placement of a show majorly depends on the content. “Star Plus has done a lot of as a first mover’s thing and if the show is good you will find the audience. There is a sizable audience at 500 or 5.30pm, though it’s not as big as the prime time audience, but I think the slot offers a lot more potential. If the show is good then I am sure it will find the audience as well,” explains the media planner.

    Another media planner adds, “Advertisers pay for the audiences and if the channel has good amount of audiences at 5.30pm, then Star Plus will get a good rate for that slot too. The entire universe watching television at that particular time slot is low, so it would be unfair to say that it might reach the level of a prime time show. But when the question comes to how much advertiser will pay, it all depends on how the show rates.”

    Produced by Beyond Dreams Production, Jana Na Dil Se Door is the story of Vividha and Atharva, two distinctly different individuals, raised in completely different environments and how when they meet their world changes forever. The channel says that Jana Na Dil Se Door is a powerful story of empowerment through love.

    The show is set in Ajmer Rajasthan, in a beautiful town, that is steeped in culture and social traditions that evoke strong emotional connect. The story is shot across famous places in Rajasthan such as the scenic saltpans of Sambhar, Ajmer’s holy Dargah and Jaipur’s historical Jal Mahal Lake. The show makers have recreated the popular and famous Pushkar Mela to capture the vibrant and colourful landscape of Rajasthan and its rich culture in Jana Na Dil Se Door.

  • Star Plus reopens 5.30pm primetime band with Jana Na Dil Se Door

    Star Plus reopens 5.30pm primetime band with Jana Na Dil Se Door

    MUMBAI:  Known for experimenting with programming strategies and bold moves, Star India’s Hindi general entertainment channel (GECs) Star Plus once again has decided to experiment with its time slot and open for early prime time programming. Starring Aparna Ghoshal, Vineet Kumar and ShilpaTulaskar in key roles, Jana Na Dil Se Door will start airing from 9 May every Monday to Sunday.

    The show makers believe that love when backed with motivation, courage and confidence gives the ability to discover oneself. Jana Na Dil Se Door is Vividha’s journey in Atharva’s love, where ‘Love Empowers’. At the 5.30 pm slot the show will be pitched against the repeat telecasts of other Hindi GECs.

    And it’s not the first time that the channel has opened up a new slot by extending its early prime time from 5.30 pm onwards. Last year on 15 June, the channel opened the slot for its new show Mere Angne Mein (MAM) at the 5.30pm time band.

    Initially, Star Plus aired MAM for one hour, but later it changed the time slot and made it a half hour show and started airing it at 6pm.  According to sources, the show at the 6.00-6.30 pm time band had failed to garner positive ratings and it had not worked well for them for combined higher prices.

    Speaking with Indiantelevision.com, a media planner opines that early prime time (600- 6.30pm) rates  at Star range from Rs 55-60 thousand for 10 seconds, whereas for the audience the 5.30pm slot delivers, it could easily demand a 10-second rate of Rs 34,000.

    The media planning fraternity believes that the placement of a show majorly depends on the content. “Star Plus has done a lot of as a first mover’s thing and if the show is good you will find the audience. There is a sizable audience at 500 or 5.30pm, though it’s not as big as the prime time audience, but I think the slot offers a lot more potential. If the show is good then I am sure it will find the audience as well,” explains the media planner.

    Another media planner adds, “Advertisers pay for the audiences and if the channel has good amount of audiences at 5.30pm, then Star Plus will get a good rate for that slot too. The entire universe watching television at that particular time slot is low, so it would be unfair to say that it might reach the level of a prime time show. But when the question comes to how much advertiser will pay, it all depends on how the show rates.”

    Produced by Beyond Dreams Production, Jana Na Dil Se Door is the story of Vividha and Atharva, two distinctly different individuals, raised in completely different environments and how when they meet their world changes forever. The channel says that Jana Na Dil Se Door is a powerful story of empowerment through love.

    The show is set in Ajmer Rajasthan, in a beautiful town, that is steeped in culture and social traditions that evoke strong emotional connect. The story is shot across famous places in Rajasthan such as the scenic saltpans of Sambhar, Ajmer’s holy Dargah and Jaipur’s historical Jal Mahal Lake. The show makers have recreated the popular and famous Pushkar Mela to capture the vibrant and colourful landscape of Rajasthan and its rich culture in Jana Na Dil Se Door.

  • BARC week 17: Sony Max continued its lead across genres

    BARC week 17: Sony Max continued its lead across genres

    MUMBAI: Sony Max continued to lead across the genres while Sun TV secured second place, while free to air channel Rishtey exited the top ten list in week 17 of Broadcast Audience Research Council (BARC) All India data.

    Sony Max garnered first position with 962992 Impressions (000’s) on the back of the ongoing Indian Premiere League. Sun TV, which has been the leader across the genres until the ninth season of IPL commenced, grabbed the second slot with  914047 Impressions (000’s) this week.

    Star Plus bagged the third position with 748672 Impressions (000’s) followed by Colors on number four with 722264 Impressions (000s) and Zee TV grabbed the fifth place with 576721 Impressions (000s).

    Sony Pal stood at number six with 550246 Impressions (000’s) followed by Life OK with 495250  Impressions (000’s) grabbed seventh slot and Star Utsav fell to number eight with 487336 Impressions (000’s).

    Zee Anmol  and Zee Telugu  garnered the ninth and tenth spots with 474977 Impressions (000s) and 443316 Impressions (000s) respectively.

  • BARC week 17: Sony Max continued its lead across genres

    BARC week 17: Sony Max continued its lead across genres

    MUMBAI: Sony Max continued to lead across the genres while Sun TV secured second place, while free to air channel Rishtey exited the top ten list in week 17 of Broadcast Audience Research Council (BARC) All India data.

    Sony Max garnered first position with 962992 Impressions (000’s) on the back of the ongoing Indian Premiere League. Sun TV, which has been the leader across the genres until the ninth season of IPL commenced, grabbed the second slot with  914047 Impressions (000’s) this week.

    Star Plus bagged the third position with 748672 Impressions (000’s) followed by Colors on number four with 722264 Impressions (000s) and Zee TV grabbed the fifth place with 576721 Impressions (000s).

    Sony Pal stood at number six with 550246 Impressions (000’s) followed by Life OK with 495250  Impressions (000’s) grabbed seventh slot and Star Utsav fell to number eight with 487336 Impressions (000’s).

    Zee Anmol  and Zee Telugu  garnered the ninth and tenth spots with 474977 Impressions (000s) and 443316 Impressions (000s) respectively.

  • Sony Pal replaces Zee TV at 3rd spot; Kapil Sharma’s show enters top five programmes

    Sony Pal replaces Zee TV at 3rd spot; Kapil Sharma’s show enters top five programmes

    MUMBAI: In Week 17 of Broadcast Audience Research Council (BARC) All India data, Star Plus regained its leadership position across Hindi general entertainment channels(GEC) while free to air (FTA) channel Sony Pal replaced Zee TV at third slot. On the other hand, Sony’s The Kapil Sharma Show made its entry in top five programmes of Hindi GEC.

    Star Plus garnered the leadership position  with 692202 Impressions (000’s) and pushed down Colors to second slot with 679642 Impressions (000’s). 

    Sony Pal climbed up and replaced Zee TV at third spot with 548932 Impressions (000’s) while Zee TV secured fourth spot in the list with 533468 Impressions (000’s) followed by Star Utsav on fifth spot with 482952 Impressions (000s) and Life OK stood at number six with 478240 Impressions (000s). 

    Zee Anmol bagged the seventh  position with 474113 Impressions’ (000s) followed by Rishtey at number eight with 411338 Impressions (000s). 

    SPN’s Hindi GEC channels Sab TV and Sony Entertainment Television, both witnessed a hike in ratings this week. Sab TV grabbed the ninth  with 359899 Impressions (000s) whereas Sony TV stood at tenth with 347921 Impressions (000s) against 278738 Impressions (000s) in previous week.

    The Kapil Sharma Show made its entry in top five programmes of Hindi GEC, while Colors’ Naagin continued to lead the list followed by Star Plus’ Yeh Hai Mohabbatein, Kumkum Bhagya on Zee TV and Saath Nibhana Saathiya on fourth spot. 

  • Sony Pal replaces Zee TV at 3rd spot; Kapil Sharma’s show enters top five programmes

    Sony Pal replaces Zee TV at 3rd spot; Kapil Sharma’s show enters top five programmes

    MUMBAI: In Week 17 of Broadcast Audience Research Council (BARC) All India data, Star Plus regained its leadership position across Hindi general entertainment channels(GEC) while free to air (FTA) channel Sony Pal replaced Zee TV at third slot. On the other hand, Sony’s The Kapil Sharma Show made its entry in top five programmes of Hindi GEC.

    Star Plus garnered the leadership position  with 692202 Impressions (000’s) and pushed down Colors to second slot with 679642 Impressions (000’s). 

    Sony Pal climbed up and replaced Zee TV at third spot with 548932 Impressions (000’s) while Zee TV secured fourth spot in the list with 533468 Impressions (000’s) followed by Star Utsav on fifth spot with 482952 Impressions (000s) and Life OK stood at number six with 478240 Impressions (000s). 

    Zee Anmol bagged the seventh  position with 474113 Impressions’ (000s) followed by Rishtey at number eight with 411338 Impressions (000s). 

    SPN’s Hindi GEC channels Sab TV and Sony Entertainment Television, both witnessed a hike in ratings this week. Sab TV grabbed the ninth  with 359899 Impressions (000s) whereas Sony TV stood at tenth with 347921 Impressions (000s) against 278738 Impressions (000s) in previous week.

    The Kapil Sharma Show made its entry in top five programmes of Hindi GEC, while Colors’ Naagin continued to lead the list followed by Star Plus’ Yeh Hai Mohabbatein, Kumkum Bhagya on Zee TV and Saath Nibhana Saathiya on fourth spot. 

  • Zee is most trusted television brand: Brand Trust Report 2016

    Zee is most trusted television brand: Brand Trust Report 2016

    BENGALURU: Last year, the Subhash Chandra led Zee brand was ranked at first place in the Media category in Blue Lotus Communications’ Most Attractive Brands 2015 Report (MAB 2015) by the TRA (formerly Trust Research Advisory). This year, the sixth edition of the Brand Trust Report (BTR) brought out by the same company, ranks Zee as the most trusted brand in the Media–TV category.

    Zee is also the most trusted brand in the Hindi GEC category as per the report.  Zee’s ranking among the top 1,000 trusted brands in India has improved by 15 places to 176 all India in BTR-2016 from 191 in BTR-2015. Overall, across all categories of Media in India, Zee is the third most trusted brand in India as per BTR-2016.

    In the Media-TV category, Zee is followed by Star Gold and Zee News in descending order of BTR ranks.

    In the Television Hindi-GEC category, Zee is followed by Star Gold at second place which at BTR rank of 224. Star Gold has entered the list for the first time. Star Plus at third place has BTR ranking of 328 in 2016 as compared to 579 in 2015.

    As per the report, Zee Media Corporation’s Zee News is the most trusted brand in the Television-Hindi News category and the third most trusted brand in the Media-TV category. Zee News has entered BTR’s most trusted 1,000 brands with a ranking of 226, just two places lower than Star Gold.

    In the Television-Hindi-News category, Zee News is followed by Aaj Tak with a BTR ranking of 238 in 2016 as compared to 947 in the previous year’s edition. ABP News stands at third place in the category with a rank of 436, declining by 84 places from the rank of 352 in BTR-2015. Television-English News has only one entry-BBC with a BTR-2016 ranking of 538 as compared to a BTR-2015 ranking of 583.

    In BTR-2016, Hindustan Times leads all media brands across all media categories in India with a BTR rank of 112, with an improvement of 316 ranks. Last year Hindustan Times had a BTR rank of 428. As mentioned above, overall among all Media brands, Zee stands at number 3, behind Fever FM which has entered the BTR rankings with a rank of 156 this year.

    In the Media-Radio FM category, Fever FM is followed by 92.7 Big FM with a BTR rank of 370 in 2016 as compared to a BTR rank of 890 last year. At third place is 98.3 Radio Mirchi FM with a BTR rank of 533 in this year as compared to a BTR rank of 904 last year.

    Hindustan Times leads the Media-Print category in Newspapers-English, followed by The Times of India with a BTR ranking of 205 in 2016 as against a ranking of 340 last year. ZMCL’s print publication DNA stands third in the category with a BTR rank of 240 in this year as compared to a rank of 626 last year.

    The Brand Trust Report, India Study, is a comparison of the trust held in brands. TRA says that BTR-2016, the sixth in its series, is the result of a comprehensive primary research conducted on the proprietary 61-Attribute Trust Matrix of TRA. This year’s study involved 18000 hours of fieldwork covering 2,500 consumer-influencers across 16 cities in India and generated 6 million datapoints and 20,000 unique brands from which the top 1000 brands have been listed in this year’s report. The 200 page, hardbound report is available for Rs. 14,000/-.

  • Zee is most trusted television brand: Brand Trust Report 2016

    Zee is most trusted television brand: Brand Trust Report 2016

    BENGALURU: Last year, the Subhash Chandra led Zee brand was ranked at first place in the Media category in Blue Lotus Communications’ Most Attractive Brands 2015 Report (MAB 2015) by the TRA (formerly Trust Research Advisory). This year, the sixth edition of the Brand Trust Report (BTR) brought out by the same company, ranks Zee as the most trusted brand in the Media–TV category.

    Zee is also the most trusted brand in the Hindi GEC category as per the report.  Zee’s ranking among the top 1,000 trusted brands in India has improved by 15 places to 176 all India in BTR-2016 from 191 in BTR-2015. Overall, across all categories of Media in India, Zee is the third most trusted brand in India as per BTR-2016.

    In the Media-TV category, Zee is followed by Star Gold and Zee News in descending order of BTR ranks.

    In the Television Hindi-GEC category, Zee is followed by Star Gold at second place which at BTR rank of 224. Star Gold has entered the list for the first time. Star Plus at third place has BTR ranking of 328 in 2016 as compared to 579 in 2015.

    As per the report, Zee Media Corporation’s Zee News is the most trusted brand in the Television-Hindi News category and the third most trusted brand in the Media-TV category. Zee News has entered BTR’s most trusted 1,000 brands with a ranking of 226, just two places lower than Star Gold.

    In the Television-Hindi-News category, Zee News is followed by Aaj Tak with a BTR ranking of 238 in 2016 as compared to 947 in the previous year’s edition. ABP News stands at third place in the category with a rank of 436, declining by 84 places from the rank of 352 in BTR-2015. Television-English News has only one entry-BBC with a BTR-2016 ranking of 538 as compared to a BTR-2015 ranking of 583.

    In BTR-2016, Hindustan Times leads all media brands across all media categories in India with a BTR rank of 112, with an improvement of 316 ranks. Last year Hindustan Times had a BTR rank of 428. As mentioned above, overall among all Media brands, Zee stands at number 3, behind Fever FM which has entered the BTR rankings with a rank of 156 this year.

    In the Media-Radio FM category, Fever FM is followed by 92.7 Big FM with a BTR rank of 370 in 2016 as compared to a BTR rank of 890 last year. At third place is 98.3 Radio Mirchi FM with a BTR rank of 533 in this year as compared to a BTR rank of 904 last year.

    Hindustan Times leads the Media-Print category in Newspapers-English, followed by The Times of India with a BTR ranking of 205 in 2016 as against a ranking of 340 last year. ZMCL’s print publication DNA stands third in the category with a BTR rank of 240 in this year as compared to a rank of 626 last year.

    The Brand Trust Report, India Study, is a comparison of the trust held in brands. TRA says that BTR-2016, the sixth in its series, is the result of a comprehensive primary research conducted on the proprietary 61-Attribute Trust Matrix of TRA. This year’s study involved 18000 hours of fieldwork covering 2,500 consumer-influencers across 16 cities in India and generated 6 million datapoints and 20,000 unique brands from which the top 1000 brands have been listed in this year’s report. The 200 page, hardbound report is available for Rs. 14,000/-.