ITV

Tag: Star Plus

  • Cricketers Star in ‘Nayi Soch’ ODI jerseys

    Cricketers Star in ‘Nayi Soch’ ODI jerseys

    MUMBAI: Star India, in association with the BCCI, has turned the spotlight on women once again with their new campaign. Called “Nayi Soch,” the campaign sees Indian cricketers wearing their mother’s names on their jerseys. It has struck a deep chord with all sections of society making several wonder and hope if the team would wear their mother’s names on their jerseys for an actual match.

    To make a powerful statement, the Indian Cricket team will sport jerseys with their mother’s names on 29 October for the concluding ODI of the India-New Zealand series.

    This gesture will champion the cause of women in a country which is ranked 130th out of 155 nations in the world on gender equality (United Nations Human Development Report 2015). On this game day, the Indian cricket team will serve as ambassadors of new thinking and use the power and platform of sport to drive meaningful social change.

    “This is the first time in the world that a team jersey is being used so disruptively to power social change. Star Plus has taken an unprecedented leap in its Nayi Soch or new way of thinking. We compliment the BCCI and the Indian team for such a transformational collaboration,” said Star India chairman and CEO Uday Shankar.

    Shankar further added, “At Star, women have always been at the forefront of everything we do. This time around both BCCI and Star have put their strength together to highlight the cause of women in India. World over Sports has been a tremendous platform for advocacy of a range of social causes. The Indian cricketers sporting their mothers’ names make for a powerful and emotive statement and we are thankful to BCCI and the Indian Cricket team for partnering with us on this idea. It will support the voice of the emerging Indian woman and inspire millions to acknowledge and celebrate the identity and role of women in India.”

    The enormous popularity of the Indian cricket team and the fact that our cricketers serve as role models gives Team India the power for social change. Tapping into this capacity and marrying it with the high impact of television, the symbolic gesture of cricketers wearing their mothers’ names is sure to make the people of India sit up and challenge stereotypes that continue to hold back women today.

    BCCI president Lt. Anurag Thakur added, “Time and again women have proved their mettle and history has been the witness of their greatness. Once a woman becomes a mother, her entire life gets dedicated towards her children. She plays an equally or rather greater role in shaping the future of her children. With this initiative in collaboration with Star India – ‘Nayi Soch’, our endeavor is to honor each and every woman. The Indian team will be sporting their mother’s name on the jerseys for the fifth ODI against New Zealand with intent to thank all the mothers for their efforts and sacrifices.”

    Star Plus, through its content, has been associated with this movement and continues to push forward the Nayi Soch agenda for women.

    Also read:

    Star Plus salutes Moms through Dhoni, Kohli and Ajinkya in promos

  • Cricketers Star in ‘Nayi Soch’ ODI jerseys

    Cricketers Star in ‘Nayi Soch’ ODI jerseys

    MUMBAI: Star India, in association with the BCCI, has turned the spotlight on women once again with their new campaign. Called “Nayi Soch,” the campaign sees Indian cricketers wearing their mother’s names on their jerseys. It has struck a deep chord with all sections of society making several wonder and hope if the team would wear their mother’s names on their jerseys for an actual match.

    To make a powerful statement, the Indian Cricket team will sport jerseys with their mother’s names on 29 October for the concluding ODI of the India-New Zealand series.

    This gesture will champion the cause of women in a country which is ranked 130th out of 155 nations in the world on gender equality (United Nations Human Development Report 2015). On this game day, the Indian cricket team will serve as ambassadors of new thinking and use the power and platform of sport to drive meaningful social change.

    “This is the first time in the world that a team jersey is being used so disruptively to power social change. Star Plus has taken an unprecedented leap in its Nayi Soch or new way of thinking. We compliment the BCCI and the Indian team for such a transformational collaboration,” said Star India chairman and CEO Uday Shankar.

    Shankar further added, “At Star, women have always been at the forefront of everything we do. This time around both BCCI and Star have put their strength together to highlight the cause of women in India. World over Sports has been a tremendous platform for advocacy of a range of social causes. The Indian cricketers sporting their mothers’ names make for a powerful and emotive statement and we are thankful to BCCI and the Indian Cricket team for partnering with us on this idea. It will support the voice of the emerging Indian woman and inspire millions to acknowledge and celebrate the identity and role of women in India.”

    The enormous popularity of the Indian cricket team and the fact that our cricketers serve as role models gives Team India the power for social change. Tapping into this capacity and marrying it with the high impact of television, the symbolic gesture of cricketers wearing their mothers’ names is sure to make the people of India sit up and challenge stereotypes that continue to hold back women today.

    BCCI president Lt. Anurag Thakur added, “Time and again women have proved their mettle and history has been the witness of their greatness. Once a woman becomes a mother, her entire life gets dedicated towards her children. She plays an equally or rather greater role in shaping the future of her children. With this initiative in collaboration with Star India – ‘Nayi Soch’, our endeavor is to honor each and every woman. The Indian team will be sporting their mother’s name on the jerseys for the fifth ODI against New Zealand with intent to thank all the mothers for their efforts and sacrifices.”

    Star Plus, through its content, has been associated with this movement and continues to push forward the Nayi Soch agenda for women.

    Also read:

    Star Plus salutes Moms through Dhoni, Kohli and Ajinkya in promos

  • Life is more imaginative than fiction in a story like POW, says writer-director Gideon Raff

    Life is more imaginative than fiction in a story like POW, says writer-director Gideon Raff

    MUMBAI: Sometimes, coming back home after 17 years is not always a happy ending. “Prisoners of War” is the story of three Israeli soldiers, who were held captive for that many years following their kidnapping while on a secret mission with their unit.

    The man behind penning down a beautiful story full of emotions, Israeli film and television director, screenwriter and producer Gideon Raff was in India to visit the sets of “POW- Bandi Yuddh Ke” which is the Indian adaptation of its Israeli version “Hatufim”. It was also made into ‘Homeland’,a runaway global hit, courtesy US cable network Showtime.

    “POW- Bandi Yuddh Ke” will be aired from 7 November at 10.30pm on Star Plus.

    “I love the set of POW, it is very much similar to the Israeli version, Nikkhil Advani has done a great job,” says Raff in an interview with indiantelevision.com.  Talking about the Indian adaptation, Raff informs that he met the entire cast of the show and loved the way Nikkhil has directed the story.

    Commenting on the production cost of the original “Hatufim” (US$ 200,000), Raff says, “ It doesn’t matter how expensive the show is. Nothing can be better if connects with the audience because something is real about it.” Raff has not seen any Indian series so far, but he is eagerly waiting for the Indian version and, with “POW- Bandi Yuddh Ke”, he looks forward to watch more Indian content.

    Excerpts:

    How did you come up with the idea of “Prisoners of War”?

    Israel is a very small country, and we all go to the army for the sake of training. The real stories of prisoners of war being brought back home always fascinated me. We learned that the government pays a high price to bring them back but we don’t hear about them once they are back. I started researching about the reasons.

    When they came back, they go through a very tough journey and many of them have symptoms of Post Commencement Stress Disorder (PCSD), many of them can’t get a job, and many of them get divorced. There is a high percentage of emotional and physical diseases among the PoWs. I found that it’s worth telling the story of people coming back, and that coming back is the first episode and not the last one.

    I researched and met many prisoners of war and spoke to their kids, sisters, wives, parents and doctors, and found that it’s a story that has to be told.  I realized that there is a world of drama there that hasn’t been tapped into. And, it is a fact when they come back, it’s not a happy ending.

    Israel is known for its air force and military. Everybody needs to serve in the forces for a fixed period. Has this created a general demand for stories that speak of the lives of soldiers?

    When I started my show, I thought it’s a story of soldiers, but it’s not. It’s a story of the people of Israel, and now it’s a story of Indians. It’s not a military show in that sense.

    public://POW.jpg

    You were also drafted into the Israeli army. Please share your experience while you were there. Do your experiences reflect in the story?

    Yes, it does. I can pinpoint what are my experiences. But, the fact is that I am an Israeli, the fact is that I was in army for three years all of that is a part of my story-telling. Also, the part that I am vegan is a part of storytelling and I am gay is a part too. But, there are significant lessons from the years in the army — definitely.

    How do you think the story will be received in India? Are you happy with the little changes that have been made in the storyline and setting?

    I think Star (Star Plus) is very brave to take a story like this and Nikhil (Nikhil Advani ) is very brave in the way he told the story. You can only do the best as an artiste, and then it’s in the hands of the audience. I think and hope that whatever happened in the Israeli version as they recognized the reality and truth about human conditions and really wanted to see more. I hope the same happens in India as well. I support the changes that have been made.

    How different was it to collaborate with the Indian broadcaster as compared to the US?

    I was more hands-on in the US version, and in the Indian version, I am more of a fan and spectator. They kept me in the loop and told me stuff, they loved to hear my ideas.

    How are shows such as Hatufim adapted for different territories? Which was an easier adaptation?

    The Indian version is an adaptation of “Prisoners of War”, and is very close to the Israeli version in terms of storyline, plot, emotions and the journey that characters go through. In the American version, we took the interrogation, the investigation part into the heart of the show because that was a bit easy for Americans to digest.

    Why is it important to have a real-life stories such as those of prisoners and then create fiction around it? Couldn’t there be pure work of fiction?

    Life is more imaginative than fiction in a story like POW and people have lived this. Hence, there is a responsibility to tell a story which is incredible. It is based on real life and real facts, and then fictionalised and pushed to make little bit dramatic.

     

  • Life is more imaginative than fiction in a story like POW, says writer-director Gideon Raff

    Life is more imaginative than fiction in a story like POW, says writer-director Gideon Raff

    MUMBAI: Sometimes, coming back home after 17 years is not always a happy ending. “Prisoners of War” is the story of three Israeli soldiers, who were held captive for that many years following their kidnapping while on a secret mission with their unit.

    The man behind penning down a beautiful story full of emotions, Israeli film and television director, screenwriter and producer Gideon Raff was in India to visit the sets of “POW- Bandi Yuddh Ke” which is the Indian adaptation of its Israeli version “Hatufim”. It was also made into ‘Homeland’,a runaway global hit, courtesy US cable network Showtime.

    “POW- Bandi Yuddh Ke” will be aired from 7 November at 10.30pm on Star Plus.

    “I love the set of POW, it is very much similar to the Israeli version, Nikkhil Advani has done a great job,” says Raff in an interview with indiantelevision.com.  Talking about the Indian adaptation, Raff informs that he met the entire cast of the show and loved the way Nikkhil has directed the story.

    Commenting on the production cost of the original “Hatufim” (US$ 200,000), Raff says, “ It doesn’t matter how expensive the show is. Nothing can be better if connects with the audience because something is real about it.” Raff has not seen any Indian series so far, but he is eagerly waiting for the Indian version and, with “POW- Bandi Yuddh Ke”, he looks forward to watch more Indian content.

    Excerpts:

    How did you come up with the idea of “Prisoners of War”?

    Israel is a very small country, and we all go to the army for the sake of training. The real stories of prisoners of war being brought back home always fascinated me. We learned that the government pays a high price to bring them back but we don’t hear about them once they are back. I started researching about the reasons.

    When they came back, they go through a very tough journey and many of them have symptoms of Post Commencement Stress Disorder (PCSD), many of them can’t get a job, and many of them get divorced. There is a high percentage of emotional and physical diseases among the PoWs. I found that it’s worth telling the story of people coming back, and that coming back is the first episode and not the last one.

    I researched and met many prisoners of war and spoke to their kids, sisters, wives, parents and doctors, and found that it’s a story that has to be told.  I realized that there is a world of drama there that hasn’t been tapped into. And, it is a fact when they come back, it’s not a happy ending.

    Israel is known for its air force and military. Everybody needs to serve in the forces for a fixed period. Has this created a general demand for stories that speak of the lives of soldiers?

    When I started my show, I thought it’s a story of soldiers, but it’s not. It’s a story of the people of Israel, and now it’s a story of Indians. It’s not a military show in that sense.

    public://POW.jpg

    You were also drafted into the Israeli army. Please share your experience while you were there. Do your experiences reflect in the story?

    Yes, it does. I can pinpoint what are my experiences. But, the fact is that I am an Israeli, the fact is that I was in army for three years all of that is a part of my story-telling. Also, the part that I am vegan is a part of storytelling and I am gay is a part too. But, there are significant lessons from the years in the army — definitely.

    How do you think the story will be received in India? Are you happy with the little changes that have been made in the storyline and setting?

    I think Star (Star Plus) is very brave to take a story like this and Nikhil (Nikhil Advani ) is very brave in the way he told the story. You can only do the best as an artiste, and then it’s in the hands of the audience. I think and hope that whatever happened in the Israeli version as they recognized the reality and truth about human conditions and really wanted to see more. I hope the same happens in India as well. I support the changes that have been made.

    How different was it to collaborate with the Indian broadcaster as compared to the US?

    I was more hands-on in the US version, and in the Indian version, I am more of a fan and spectator. They kept me in the loop and told me stuff, they loved to hear my ideas.

    How are shows such as Hatufim adapted for different territories? Which was an easier adaptation?

    The Indian version is an adaptation of “Prisoners of War”, and is very close to the Israeli version in terms of storyline, plot, emotions and the journey that characters go through. In the American version, we took the interrogation, the investigation part into the heart of the show because that was a bit easy for Americans to digest.

    Why is it important to have a real-life stories such as those of prisoners and then create fiction around it? Couldn’t there be pure work of fiction?

    Life is more imaginative than fiction in a story like POW and people have lived this. Hence, there is a responsibility to tell a story which is incredible. It is based on real life and real facts, and then fictionalised and pushed to make little bit dramatic.

     

  • Colors emerges strong on strength of Naagin I & II

    Colors emerges strong on strength of Naagin I & II

    MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

    This week Colors was close to Star Plus in Urban and Hindi GEC segment but Star Plus continued to be the leader in the genre. Also, Naagin season one topped the rural market as well.

    It seems that next week will be interesting for both Star Plus and Colors. On the other hand, Zee Anmol continues to lead the rural market and also Big Magic is the new entrant in the section and Sab TV exited the genre in week 41.

    Hindi GEC

    Backed by Naagin season 2 and Shakti, Colors filled the gap to claim the leadership position but Star Plus continued to lead the genre with 706324 Impressions (000s) followed by Colors on second spot with 682916 Impressions (000s) and Zee Anmol on third with 521105 Impressions (000s).

    Zee TV stood at number four with 472953 Impressions (000s) and Sony Pal grabbed fifth spot with 432309 Impressions (000s).

    Life OK climbed up to number six with 415987 Impressions (000s) followed by Sony Entertainment Television at number seven with 415584 Impressions (000s) and Star Utsav at eight with 401336 Impressions (000s).

    Rishtey and Sab TV garnered the ninth and tenth spot with 392580 Impressions (000s) and 364481 Impressions (000s), respectively.

    Hindi GEC Rural

    Zee Anmol garnered the leadership position with 404238 Impressions (000s) followed by Sony Pal on second slot with 329426 Impressions (000s) and Star Utsav on the third spot with 309055 Impressions (000s). Rishtey maintained its fourth position with 302831 Impressions (000s).

    Star Plus bagged fifth spot with 237609 Impressions (000s). Colors stood at sixth spot in Rural HSM with 232220 Impressions (000s) followed by Zee TV at number seven with 208573 Impressions (000s). Big Magic entered the top ten channel list this week and stood at eight with 156238 Impressions (000s) followed by Life OK at ninth place with 150768 Impressions (000s) and Sony Entertainment Television at tenth spot garnered 123171 Impressions (000s).

    Hindi GEC Urban

    Star Plus continued to dominate the Hindi GECs genre with 468715 Impressions (000’s) followed by Colors on second with 450696 Impressions (000’s). Sony Entertainment Television maintained its position at number three with 292413 Impression (000s).

    Life OK replaced Zee TV at four with 265220 Impressions (000s).

    Zee TV grabbed the fifth spot with 264379 Impressions (000s) followed by Sab TV on sixth with 256307 Impressions (000s) and & TV with 138670 Impressions (000s) stood at number seven.

    In Hindi-speaking market, free to air channels Zee Anmol, Sony Pal and Star Utsav grabbed the last three spots with 116867 Impressions (000s), 102883 Impressions (000s) and 92282 Impressions (000s), respectively.

  • Colors emerges strong on strength of Naagin I & II

    Colors emerges strong on strength of Naagin I & II

    MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

    This week Colors was close to Star Plus in Urban and Hindi GEC segment but Star Plus continued to be the leader in the genre. Also, Naagin season one topped the rural market as well.

    It seems that next week will be interesting for both Star Plus and Colors. On the other hand, Zee Anmol continues to lead the rural market and also Big Magic is the new entrant in the section and Sab TV exited the genre in week 41.

    Hindi GEC

    Backed by Naagin season 2 and Shakti, Colors filled the gap to claim the leadership position but Star Plus continued to lead the genre with 706324 Impressions (000s) followed by Colors on second spot with 682916 Impressions (000s) and Zee Anmol on third with 521105 Impressions (000s).

    Zee TV stood at number four with 472953 Impressions (000s) and Sony Pal grabbed fifth spot with 432309 Impressions (000s).

    Life OK climbed up to number six with 415987 Impressions (000s) followed by Sony Entertainment Television at number seven with 415584 Impressions (000s) and Star Utsav at eight with 401336 Impressions (000s).

    Rishtey and Sab TV garnered the ninth and tenth spot with 392580 Impressions (000s) and 364481 Impressions (000s), respectively.

    Hindi GEC Rural

    Zee Anmol garnered the leadership position with 404238 Impressions (000s) followed by Sony Pal on second slot with 329426 Impressions (000s) and Star Utsav on the third spot with 309055 Impressions (000s). Rishtey maintained its fourth position with 302831 Impressions (000s).

    Star Plus bagged fifth spot with 237609 Impressions (000s). Colors stood at sixth spot in Rural HSM with 232220 Impressions (000s) followed by Zee TV at number seven with 208573 Impressions (000s). Big Magic entered the top ten channel list this week and stood at eight with 156238 Impressions (000s) followed by Life OK at ninth place with 150768 Impressions (000s) and Sony Entertainment Television at tenth spot garnered 123171 Impressions (000s).

    Hindi GEC Urban

    Star Plus continued to dominate the Hindi GECs genre with 468715 Impressions (000’s) followed by Colors on second with 450696 Impressions (000’s). Sony Entertainment Television maintained its position at number three with 292413 Impression (000s).

    Life OK replaced Zee TV at four with 265220 Impressions (000s).

    Zee TV grabbed the fifth spot with 264379 Impressions (000s) followed by Sab TV on sixth with 256307 Impressions (000s) and & TV with 138670 Impressions (000s) stood at number seven.

    In Hindi-speaking market, free to air channels Zee Anmol, Sony Pal and Star Utsav grabbed the last three spots with 116867 Impressions (000s), 102883 Impressions (000s) and 92282 Impressions (000s), respectively.

  • Sony looks to strengthen weekday programming with Beyhadh debut

    Sony looks to strengthen weekday programming with Beyhadh debut

    MUMBAI: In week 37 of the Broadcast Audience Research Council (BARC) India data, Sony Entertainment Television saw a rise in ratings in the urban Hindi speaking market (HSM) and grabbed the fourth position that week. Sony’s weekend properties The Kapil Sharma Show and Super Dancer were the top rated shows in their respective slots. And Indian Idol is slated to launch in the not too distant future with Sonu Nigam making a comeback as a judge after 10 years.

    In a previous conversation with Indiantelevision.com, Sony Entertainment Television EVP and business head Danish Khan mentioned that the broadcaster’s prime focus was on strengthening the general entertainment channel’s weekend properties.

    That done, and with the ratings coming in steadily on Saturday and Sunday, Khan has his eyes set on firming up Sony’s weekday prime time. Come January, and the channel is aiming to fill up its prime time band between 7 pm and 10 pm with a clutch of engaging and interesting new shows.

    As a first step in that direction, Sony is launching its new prime time offering, Beyhadh from 11 October at 9pm. Produced by Cinevista, the show is a finite series which will run for a year. And it’s coming as a replacement for its earlier 9 pm attempt Bade Bhaiyya Ki Dulhania, which did not really chalk up the ratings.

    According to sources, Beyhadh’s per episode budget estimate is at around Rs 15 lakh. The channel has roped in Macho as the presenting sponsor and mobile company Vivo as the co-powered partner.

    Says Khan: “ There are more shows coming up. Our weekend programming is pretty robust now. Good week day programming can only add to our TVTs and hence by January I am strengthening that.”

    Starring the attractive Jennifer Winget, Kushal Tandon and Aneri Vajani in lead roles, Beyhadh chronicles the lives of Maya (Jennifer), Arjun (Kushal) and Saanjh (Aneri) and how their paths cross as one of them decides to rewrite their destinies. In the romantic thriller genre, it showcases two different shades of love – one driven by obsession and the other by selflessness and purity. Maya plays the insomniac sociopath, Arjun her boyfriend and Saanjh, a lawyer. Other cast members include: Imran Khan, Kavita Ghai, Rajesh Khattar and Sharad Vyas.

    “Beyhadh is a powerful drama, with an impact casting. Jennifer, Kushal and Aneri bring a lot of power to their respective characters. The characters are new, never seen before and so is the storyline. We are delighted to partner with Cinevista and their young and talented team,” adds Khan.

    Developed from a story by Ritika Bajaj, the show’s screenplay is by Shripad d’meleo and dialogues have been penned by Radhika.

    Says Cinevista vice-chairman & managing director Sunil Mehta: “In 2014 we had Ek Haseena Thi which was a mind blowing serial, in 2015, we had Dilli Wali Thakur Girls and in 2016 we have Beyhadh. We decided to come up with a show which is dynamically different from whatever is being screened across the GECs. We wanted to position Cinevista differently and I think we have achieved that with Beyhadh. We don’t want to repeat the same stuff running across the GECs. One channel is imitating what the other channel is doing because at the end of day it’s about the game of GRPs going up which is important because they need to commercialise.”

    The new show is pitted against Zee TV’s most rated prime time show Kumkum Bhagya, Colors’ Chakravartin Ashoka Samrat, Star Plus’ new show Naamkarann, Life OK’s Nagarjun: Ek Yodha and Sab TV’s Chidya Ghar.

    Says a media observer: “Differentiation for the sake of differentiation is something channels try to do. And often they fail. The promos of Beyhadh seem to forecast a different, yet interesting story line. However, the performance of the cast – while it has the lovely and vivacious Jennifer Winget and the handsome hunk Kushal Tandon and the sweet looking Aneri Vajani – could improve. At least if one goes by the promos. Hopefully, this and the direction will improve as the episodes are unveiled to viewers. The treatment will matter greatly – it has to be massy enough to get the ratings that have evaded Sony’s fictional programming for a while now. It’s looking strong on the weekends. It’s crucial for the channel to really get some audience share at the 9 pm slot on weekdays. For if it does with this show, it could well jump into the top three in the GEC pecking order.”

  • Sony looks to strengthen weekday programming with Beyhadh debut

    Sony looks to strengthen weekday programming with Beyhadh debut

    MUMBAI: In week 37 of the Broadcast Audience Research Council (BARC) India data, Sony Entertainment Television saw a rise in ratings in the urban Hindi speaking market (HSM) and grabbed the fourth position that week. Sony’s weekend properties The Kapil Sharma Show and Super Dancer were the top rated shows in their respective slots. And Indian Idol is slated to launch in the not too distant future with Sonu Nigam making a comeback as a judge after 10 years.

    In a previous conversation with Indiantelevision.com, Sony Entertainment Television EVP and business head Danish Khan mentioned that the broadcaster’s prime focus was on strengthening the general entertainment channel’s weekend properties.

    That done, and with the ratings coming in steadily on Saturday and Sunday, Khan has his eyes set on firming up Sony’s weekday prime time. Come January, and the channel is aiming to fill up its prime time band between 7 pm and 10 pm with a clutch of engaging and interesting new shows.

    As a first step in that direction, Sony is launching its new prime time offering, Beyhadh from 11 October at 9pm. Produced by Cinevista, the show is a finite series which will run for a year. And it’s coming as a replacement for its earlier 9 pm attempt Bade Bhaiyya Ki Dulhania, which did not really chalk up the ratings.

    According to sources, Beyhadh’s per episode budget estimate is at around Rs 15 lakh. The channel has roped in Macho as the presenting sponsor and mobile company Vivo as the co-powered partner.

    Says Khan: “ There are more shows coming up. Our weekend programming is pretty robust now. Good week day programming can only add to our TVTs and hence by January I am strengthening that.”

    Starring the attractive Jennifer Winget, Kushal Tandon and Aneri Vajani in lead roles, Beyhadh chronicles the lives of Maya (Jennifer), Arjun (Kushal) and Saanjh (Aneri) and how their paths cross as one of them decides to rewrite their destinies. In the romantic thriller genre, it showcases two different shades of love – one driven by obsession and the other by selflessness and purity. Maya plays the insomniac sociopath, Arjun her boyfriend and Saanjh, a lawyer. Other cast members include: Imran Khan, Kavita Ghai, Rajesh Khattar and Sharad Vyas.

    “Beyhadh is a powerful drama, with an impact casting. Jennifer, Kushal and Aneri bring a lot of power to their respective characters. The characters are new, never seen before and so is the storyline. We are delighted to partner with Cinevista and their young and talented team,” adds Khan.

    Developed from a story by Ritika Bajaj, the show’s screenplay is by Shripad d’meleo and dialogues have been penned by Radhika.

    Says Cinevista vice-chairman & managing director Sunil Mehta: “In 2014 we had Ek Haseena Thi which was a mind blowing serial, in 2015, we had Dilli Wali Thakur Girls and in 2016 we have Beyhadh. We decided to come up with a show which is dynamically different from whatever is being screened across the GECs. We wanted to position Cinevista differently and I think we have achieved that with Beyhadh. We don’t want to repeat the same stuff running across the GECs. One channel is imitating what the other channel is doing because at the end of day it’s about the game of GRPs going up which is important because they need to commercialise.”

    The new show is pitted against Zee TV’s most rated prime time show Kumkum Bhagya, Colors’ Chakravartin Ashoka Samrat, Star Plus’ new show Naamkarann, Life OK’s Nagarjun: Ek Yodha and Sab TV’s Chidya Ghar.

    Says a media observer: “Differentiation for the sake of differentiation is something channels try to do. And often they fail. The promos of Beyhadh seem to forecast a different, yet interesting story line. However, the performance of the cast – while it has the lovely and vivacious Jennifer Winget and the handsome hunk Kushal Tandon and the sweet looking Aneri Vajani – could improve. At least if one goes by the promos. Hopefully, this and the direction will improve as the episodes are unveiled to viewers. The treatment will matter greatly – it has to be massy enough to get the ratings that have evaded Sony’s fictional programming for a while now. It’s looking strong on the weekends. It’s crucial for the channel to really get some audience share at the 9 pm slot on weekdays. For if it does with this show, it could well jump into the top three in the GEC pecking order.”

  • Star Utsav replaces Zee Anmol in rural HSM: BARC week 39

    Star Utsav replaces Zee Anmol in rural HSM: BARC week 39

    MUMBAI: Zee TV’s new weekend offering Brahmarakshas led the top five programmes list in Hindi GEC segment but Star Plus continues to dominate the genre in week 39, according to Broadcast Audience Research Council (BARC) all India.

    On the other hand, in the rural market, Star Utsav replaced Zee Anmol to claim the leadership position while Star Plus continues to be a leader in urban HSM as well.

    Hindi GEC

    Even though Zee TV’s two shows Brahmarakshas – Jaag Utha Shaitan and Kumkum Bhagya led the Hindi GECs top five, Star Plus continues to lead the genre with 690400 Impressions (000s) followed  by  Colors on second spot with 544831 Impressions (000s) and Zee TV on third with 522878 Impressions (000s).

    Star India’s free-to-air channel Star Utsav grabbed the fourth spot with 457548 Impressions (000s) while Zee’s FTA Zee Anmol with 439027 Impressions (000s) stood at number five.

    Life OK, Sony Entertainment Television and Sony Pal bagged the sixth, seventh and eighth spot with 430236 Impressions (000s), 424918 Impressions (000s) and 410720 Impressions (000s), respectively.

    Sab TV and Rishtey stood at ninth and tenth with 371912 Impressions (000s) and 325388 Impressions (000s).

    Hindi GEC Urban

    Star Plus continues to dominate the Hindi GECs genre with 456411 Impressions (000’s) followed by Colors on second with 370875 Impressions (000’s) and Zee TV on third with 30052 Impressions (000s).

    Leading with The Kapil Sharma Show in top five programmes of Hindi GEC, Sony Entertainment Television maintained its fourth place in the list with 298670 Impressions (000s).

    Life OK grabbed the fifth spot with 265376 Impressions (000s) followed by Sab TV on sixth with 263713 Impressions (000s) and & TV with 132576 Impressions (000s) stood at number seven.

    In Hindi speaking market,  free-to-air channels Star Utsav, Sony Pal and Zee Anmol grabbed the last three spots with 110677 Impressions (000s), 106315 Impressions (000s) and 100384 Impressions (000s), respectively.

    Hindi GEC Rural

    Star Utsav toppled Zee Anmol in week 39 to claim the leadership position with 346871 Impressions (000s) followed by Zee Anmol on second slot with 338643 Impressions (000s) and  Sony Pal on the third spot with 304404 Impressions (000s). Rishtey  maintained its fourth position with 239750 Impressions (000s).

    Star Plus bagged the fifth spot with 233990 Impressions (000s). Zee TV stood at sixth spot in rural HSM with 222326 Impressions (000s) followed by Colors at number seven with 173956 Impressions (000s). Life OK stood at number eight with 164861 Impressions (000s) followed by Sony Entertainment Television at the ninth place with 126248 Impressions (000s) while Sab TV at the tenth spot garnered 108199 Impressions (000s).

  • Star Utsav replaces Zee Anmol in rural HSM: BARC week 39

    Star Utsav replaces Zee Anmol in rural HSM: BARC week 39

    MUMBAI: Zee TV’s new weekend offering Brahmarakshas led the top five programmes list in Hindi GEC segment but Star Plus continues to dominate the genre in week 39, according to Broadcast Audience Research Council (BARC) all India.

    On the other hand, in the rural market, Star Utsav replaced Zee Anmol to claim the leadership position while Star Plus continues to be a leader in urban HSM as well.

    Hindi GEC

    Even though Zee TV’s two shows Brahmarakshas – Jaag Utha Shaitan and Kumkum Bhagya led the Hindi GECs top five, Star Plus continues to lead the genre with 690400 Impressions (000s) followed  by  Colors on second spot with 544831 Impressions (000s) and Zee TV on third with 522878 Impressions (000s).

    Star India’s free-to-air channel Star Utsav grabbed the fourth spot with 457548 Impressions (000s) while Zee’s FTA Zee Anmol with 439027 Impressions (000s) stood at number five.

    Life OK, Sony Entertainment Television and Sony Pal bagged the sixth, seventh and eighth spot with 430236 Impressions (000s), 424918 Impressions (000s) and 410720 Impressions (000s), respectively.

    Sab TV and Rishtey stood at ninth and tenth with 371912 Impressions (000s) and 325388 Impressions (000s).

    Hindi GEC Urban

    Star Plus continues to dominate the Hindi GECs genre with 456411 Impressions (000’s) followed by Colors on second with 370875 Impressions (000’s) and Zee TV on third with 30052 Impressions (000s).

    Leading with The Kapil Sharma Show in top five programmes of Hindi GEC, Sony Entertainment Television maintained its fourth place in the list with 298670 Impressions (000s).

    Life OK grabbed the fifth spot with 265376 Impressions (000s) followed by Sab TV on sixth with 263713 Impressions (000s) and & TV with 132576 Impressions (000s) stood at number seven.

    In Hindi speaking market,  free-to-air channels Star Utsav, Sony Pal and Zee Anmol grabbed the last three spots with 110677 Impressions (000s), 106315 Impressions (000s) and 100384 Impressions (000s), respectively.

    Hindi GEC Rural

    Star Utsav toppled Zee Anmol in week 39 to claim the leadership position with 346871 Impressions (000s) followed by Zee Anmol on second slot with 338643 Impressions (000s) and  Sony Pal on the third spot with 304404 Impressions (000s). Rishtey  maintained its fourth position with 239750 Impressions (000s).

    Star Plus bagged the fifth spot with 233990 Impressions (000s). Zee TV stood at sixth spot in rural HSM with 222326 Impressions (000s) followed by Colors at number seven with 173956 Impressions (000s). Life OK stood at number eight with 164861 Impressions (000s) followed by Sony Entertainment Television at the ninth place with 126248 Impressions (000s) while Sab TV at the tenth spot garnered 108199 Impressions (000s).